Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology. They’re all pretty evergreen son this surely won’t waste your time to dig around.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Biznology

DECEMBER 28, 2021

As the study chart below shows the two youngest generations – Gen Z (born 1997-2012) and Millennials (born 1980-1996) – make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). Obviously, a lot’s changed since 2012. This article was originally published here.

Demographics 104

Demographics Case Studies Small Business Marketing Studies 104

Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Convince & Convert

JUNE 16, 2012

Scroll to see the social media and content marketing articles you need to know. One Social Thing Wrapup – Week of 6/11/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email.

Social Media 113

Social Media Tagging Consulting Social Marketing 113

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. One Social Thing Wrapup – Week of 6/4/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email.

Social Media 113

Social Media Mobile Marketing Twitter Facebook 113

Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. Content Marketing Terms Defined.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Convince & Convert

JUNE 2, 2012

Scroll to see the social media and content marketing articles you need to know. One Social Thing Wrap Up – Week of 5/28/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email.

Social Media 113

Social Media Advertising Agencies Paid Search Agency Tagging 113

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

ViewPoint

JULY 19, 2012

” 2012 Recommendation: Marketing Should Ask Sales Three Questions. That webinar could then become an article. That article could become a blog post.” Click to start video at this point — Brian also recommends looking at existing content to determine how it can be used again and extend value.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012. In his article, he points out that it’s not that Kodak didn’t know digital photography was coming. What Kodak Did Wrong.

Work Management 266

Work Management Marketing Management Budget Programs Custom Publishing 266

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. See our article here for ways to prevent that. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Marketing AI 77

Marketing AI Paid Search Agency Lead Ranking Psychographics 77

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

The ROI Guy

JANUARY 12, 2012

We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012? Here's the roundup of your favorite articles: Optimize Content Marketing by Facilitating the Buyer’s Journey Who do B2B Buyers Trust?

B2B Sales 40

B2B Sales Trust Marketing B2B Marketing B2B 40

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider audio and video into your content. Use the SEO process as an integral first step to developing your content map.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. And he was right, of course.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Vision Edge Marketing

SEPTEMBER 8, 2020

Kaplan and Anette Mikes in the 2012 Harvard Business Review article, “Managing Risks: A New Framework”, define strategy risks as a strategy with high expected returns that generally require a company to take on significant risks, and managing those risks is a key driver in capturing the potential gains.

Marketing & Strategy 199

Marketing & Strategy Planning Amazon Analysis 199

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically. I wasn’t so sure.

Product 144

Product Software Startups Acquisitions 144

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Is it a blog you’ve never heard of with articles about everything , always linking out to a commercial website within each article?

Lead Scoring 92

Lead Scoring Lead Ranking CAN-SPAM SEO 92

The ROI Guy

NOVEMBER 23, 2011

debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012. Read this compelling Content Marketing Institute article to learn how the continued economic troubles drive our content marketing & sales enablement predictions for 2012: [link].

Optimization 40

Optimization Content Planning Content Marketing 40

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Whenever this is switched on, your new article will post automatically to Apple News readers.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Convince & Convert

JANUARY 17, 2012

Jay brought up a similar subject as the one I’m going to describe here in his recent article: 6 Stages to Exposing Yourself with Content Marketing. You may be asking yourself what ‘Transparent Marketing’ actually is, and so that’s exactly what I want to talk about in this article. Transparency in Content Marketing.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Martech

MARCH 1, 2023

Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts.

Touchpoints 109

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 109

The ROI Guy

NOVEMBER 14, 2011

How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012? Click here to read this SandHill.com feature article: [link].

Forrester 40

Forrester Click Rate Cost Spending 40

Convince & Convert

AUGUST 5, 2014

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

Communities 155

Communities Business Marketing Strategy Marketing & Strategy 155

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Whenever this is switched on, your new article will post automatically to Apple News readers.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Convince & Convert

JANUARY 30, 2014

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly , that article went on to be our 3rd most seen blog post in our 2.5 years of content.

Internet Marketing 141

Internet Marketing Social Marketing API Social Media 141

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

DECEMBER 12, 2012

However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.” Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain.

Google 100

Google Tips Digital Asset Management Best Practices 100

Martech

JULY 11, 2023

This article explores five main criticisms of GA4 and sheds light on how they actually contribute to its improvement. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). This is not new. The same attitude was taken when GA migrated to UA.

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79