• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [2010, Forrester] Start engaging from the first click in the Customer Journey
    consumer research, also help to improve customer interactions in both offline and online channels. The Forrester Wave™: Cross-Channel Campaign. Traditional, demographic-based research can give us some insight to ‘group journeys’, say, “women age 21 to. Forrester Research, Inc., Forrester Research, Inc.,
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [2010, Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. 'Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2010, Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –. 'Is “sales enablement” just another buzzword? Yes, and no.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Forrester] Innovators Wanted: Marketing to Generation Live
    Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. 'Photo credit: MikeMonello.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [2010, Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    population between 2000 and 2010, rising from 35.3 million in 2010. According to the  Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the  U.S. million in 2000 to 50.5
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [2010, Forrester] 37 reasons that video content is king
    By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 'Image via CrunchBase. Forbes ).
  • ENGAGE  |  MONDAY, APRIL 8, 2013
    [2010, Forrester] The Silver Linings (Magazine) Playbook
    Dr. James McQuivey, Principal Analyst at  Forrester Research affirmed this no-fear approach to disruption. The first version of New York debuted in 2010, but it was a pdf replica with limited functionality and was not a huge hit. 'Co-written by: Scott Bolgiano and Melissa Miller. Such was the hype at the Swipe 2.0 Make Them Pay.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2010, Forrester] Follow The Money To The CMO
    Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata:  Buys Aprimo in December 2010. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  And follow they did.  Portfolio or suite?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2010, Forrester] 2012 #Nifty50 Top Men in Technology on Twitter
    Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network. Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. The future of profit is purpose. ”. Chris Adams – @chrishadams.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [2010, Forrester] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. 14) U.S.
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 3, 2012
    [2010, Forrester] How “Socially Intelligent” is Your Sales Staff?
    However, more and more customers in the B2B market space have come to rely on peer reviews and online research to learn about products, executives, and companies before they buy. According to Forrester , up to 70% of the customer’s buying decision is now made based on information they find online. The Bottom Line.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [2010, Forrester] Social Business Q&A: 10 Questions with Augie Ray
    When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. Maybe it inspires, or perhaps it irritates.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [2010, Forrester] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. 3] Source: ABI Research, 2010. 4] Source: Forrester Research study produced in conjunction with Shop.org, 2010.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [2010, Forrester] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. 3] Source: ABI Research, 2010. 4] Source: Forrester Research study produced in conjunction with Shop.org, 2010.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [2010, Forrester] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. 3] Source: ABI Research, 2010. 4] Source: Forrester Research study produced in conjunction with Shop.org, 2010.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [2010, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    53% of employers now research candidates on social networks before hiring. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3 hours.
  • B2B VOICES  |  MONDAY, JANUARY 16, 2012
    [2010, Forrester] Around the World in Social Media
    Here’s a breakdown of some of the research I’ve found interesting and helpful: Asia. New research in late 2011 according to Burson-Marsteller shows Asia’s top companies double their social media presence (Slideshare) compared to 2010. A lot has been happening in the world of social media, and I do mean the world.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, DECEMBER 9, 2011
    [2010, Forrester] Why FourSquare is Toast!
    In spite of growing from 2 to 15 million total users since July 2010, recent research from Forrester indicates that only 30 percent of Internet users are aware of the category called location-based services.    The purchase of Gowalla by Facebook, signals the beginning of the end for one-trick ponies like Foursquare. 
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [2010, Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Source: Focus Research) Tweet This! Source: Gartner Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Forrester] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    I think (and hope) that when CSO Insights repeats their survey, they will see better quota achievement in 2010.  was the CMO at Forrester Research for 5 years before I came to Eloqua.  If a marketing superstar from 1980 was frozen and came back in 2010, how transferable would those skills be today? That’s great to see.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [2010, Forrester] B2B Marketers Need To Wake Up and Get Social
    A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. But I tend to agree with the scientific research here vs. the observations of a few social-savvy marketers. Measure social media’s effectiveness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [2010, Forrester] 4 Ways to Get More Out of Marketing Automation
    2010 Forrester Research survey reported that 88% of online shoppers have abandoned their shopping carts at one point or another. According to the same Forrester report – reasons vary. The B2B marketing automation industry will reach $325 million in revenue in 2011. Make Room for Complex Buyer Motivations.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [2010, Forrester] How to create future brands
    Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept.   Brands are on a Transformational Journey. The future. Coming soon! The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  Engaging. Article by E. Boyd, Fast Company.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [2010, Forrester] 3 Steps to Building a Strong Mobile Commerce Foundation
    For example, based on a survey from July-September of 2010, Neilsen reported that the iPhone and Blackberry were top preferences for mobile users, at 33% and 26% 3 , respectively. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Optimize for various mobile browsers. Endnotes. Neilsenwire:" U.S.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [2010, Forrester] Three Stats Prove B2B Social Media Set To Explode [Charts]
    According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Social media isn’t just for B2C marketers.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2010, Forrester] Open Research: A Framework for Social Analytics
    You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Why are social analytics so important? Wowza! Wowza!
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [2010, Forrester] Why Unified, Cross-Channel Customer Data Is Essential for Marketers
    ” Furthermore, a Forrester study of U.S. According to Forrester, 57 percent of marketers measure each of their channels, but only 28 percent measure the influence of one interactive channel on another. Your company’s fan Page may get a lot of comments, but what exactly does that mean for your marketing strategy?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 26, 2011
    [2010, Forrester] What is Lead Nurturing?
    Lead Gen ROI Report 2010, Lenskold Group. According to Forrester Research, only about 1 in 5 is doing it at all – and far fewer are “best practices.&#. B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.&#. Those marketers are right.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [2010, Forrester] Google+ Is it a Digital Disruption for CMOs?
    Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). Google + or Google - ?  20 Experts Voice Their Opinions. Ford is Fully Engaged in the Business Beta.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2010, Forrester] 8 Key Mobile Marketing Trends
    According to Forrester, mobile advertising in the U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. This research suggests that consumers want mobile pages to work as quickly as possible. Christine recently published a mobile marketig white paper which we asked her to summarize below. billion!
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 21, 2011
    [2010, Forrester] Is Your Social Media Strategy Putting Lipstick on a Pig?
    In addition, 9 out of 10 Internet users visited a social networking site each month in 2010 ( Comscore ). Forrest Research describes six levels of participation or Social Technographics: Creators. The Internet offers endless ways for people to create, consume and share information online. Your Customers. Critics. Collectors.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 9, 2011
    [2010, Forrester] Social Media for B-to-B Marketers
    According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases. In 2010, there were 25 BILLION tweets! Marketing Tips Social Marketing b2bento Forrester Research social media for b2b marketersTwitter – 175 million and growing.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [2010, Forrester] The Future of Pharma Marketing: The Game Changer (Part 2)
    Forrester asked marketers (US Interactive Marketing Forecast Online Survey) “In the next three years, do you think marketing’s effectiveness will increase, stay the same, or decrease” for a range of interactive and traditional marketing tactics.  Chilmark Research estimates that 22% of doctors in the U.S. Why is this important? 
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2010, Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. It was at the Twitter Shorty Awards (NYC) in 2010. According to Tom Grant , Ph.D,
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [2010, Forrester] 2011 #Nifty50 Top Twitter Men
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. It was at the Twitter Shorty Awards (NYC) in 2010. You expand it.” Adam L. 27 Op.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [2010, Forrester] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [2010, Forrester] The Future Of Social Shopping
    recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2010, Forrester] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [2010, Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
    Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2010, Forrester] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Begged your way through.
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2010, Forrester] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Begged your way through.
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [2010, Forrester] 101 Online Video Stats to Make Your Eyes Glaze Over
    Viewers watched 75% more videos online in December 2010 than December 2008. In a 2010 report from Cisco , 30% of Internet traffic is currently video. hours worth of video on average in the month of June 2010. videos per viewer) in May 2010. viewership rose 104% from December 2008 to December 2010. of the U.S.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [2010, Forrester] 5 B2B Marketing Tips for Using Press Releases
    2010 study by Forrester research found that online viewing now equals that of TV viewing. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. However, the quickly expanding net also provides challenges. The average U.S.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2010, Forrester] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [2010, Forrester] The Big O – Outcome Selling
    Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2010, Forrester] Turning Web Site Visitors into Paying Customers
    Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic?&# ERP Internet Cust.
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [2010, Forrester] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” Heavy social networkers aged 11-14 are 65% more likely to buy clothes online, 40% more likely to buy books online and 20% more likely to purchase music downloads [Source: TGI, via MediaTel, July 2010].
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010, Forrester] Marketing Automation Catching On Fire
    Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. Keep going!
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2010, Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made. stage, many new questions arise.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 7, 2011
    [2010, Forrester] Social Media Online Courses – Where are They?
    survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are investing big in social media: …social media had become an essential component of executive marketing strategies by the end of 2010, with 90% of CMOs participating in three or more social activities. Thanks!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [2010, Forrester] The Revenue Performance Management Bandwagon
    We read a Conference Board research report that named the top challenge for CEOs: “sustained and steady top-line growth.” On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.  We hosted webinars on RPM with Forrester Research. by Brian Kardon | Tweet this. Rosanoff: “Mr.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [2010, Forrester] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [2010, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. in the latter half of 2010.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Latest Research. Let the Good Times Roll?
  • TOM PISELLO  |  MONDAY, JANUARY 10, 2011
    [2010, Forrester] Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
    A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2010, Forrester] Sales Enablement and The Economic-Buyer
    3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. TCO Calculator Sales Enablement Forrester IDC SiriusDecisions Diagnostic Selling Excecutive Assessment Tools Alinean ROI CalculatorHow Do You Fight Frugalnomics? April 2009.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [2010, Forrester] Sales Enablement and The Economic-Buyer
    3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. Learn more: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [2010, Forrester] Why Looking in the Mirror Make an Ass Out of U and Me
    December 9th, 2010. However, research from Forrester, Inc. However, research from ExactTarget and CoTweet (disclosure: both are clients) found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends. December 9th, 2010 Follow him on Twitter @jaybaer. It’s human nature.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. 2010 All rights reserved.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] Social Media Hierarchy of Needs - Best Practices for ROI Success
    The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Do White Papers Still Engage?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Latest Research. Tom then served Gartner as a Managing VP.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [2010, Forrester] Navigating the 2011 Display Advertising Landscape | e-storm.
    Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [2010, Forrester] The Mi6 Chart Toppers, November 2010
    In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. These consumer brands, assuming the research can be defended, are seeing value in making connections with their customers through social media. Author: Chris Herbert.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010, Forrester] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    And if you wanted to know what blogs influence them, how they’re connected to other blogs, or how they contrast and compare to the rest, you were out of luck unless you had hours upon hours of time to invest in research. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [2010, Forrester] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? startups.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Inbound Marketing Goes Global
    Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Winning the Social Media Popularity Contest
    Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Thursday, December 09, 2010 Seeing ROI in the Cloud? With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Seeing ROI in the Cloud?
    Thursday, December 09, 2010 Seeing ROI in the Cloud? With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI.
  • FUNNEL FOCUS  |  WEDNESDAY, DECEMBER 8, 2010
    [2010, Forrester] B2B Marketing Tips for Reaching the Web-influenced Buyer
    After we’d left the meeting and were walking back to the car, my fiancé turns to me and says, “She had some good suggestions, but I’m going to do some more research before making any decisions.” In fact, I can’t even remember the last time I made a major (over $1000) purchase without first researching it online – and I’m not alone.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 8, 2010
    [2010, Forrester] The Decline of Advertising and the Rise of Content Marketing
    The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester’s take-away: “The most interesting takeaway from the research is that overall advertising budgets will decline. 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [2010, Forrester] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Source: Marketing Sherpa/ KnowledgeStorm). Why is lead nurturing important? What is lead nurturing?
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogge
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Frugalnomics in Full Effect: Forrester and Gartner. The Death of a Salesman?
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [2010, Forrester] In B2B Inbound Marketing, Don't Be a Jerk
    B2B buyers who search online (93%, according to Forrester) are goal-oriented; they're always seeking research, information and recommendations. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!” Things are happening to us now!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
    Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! If you are running an event, consider promotion in the following areas: 1. It’s free to sign up and get started.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Published by Hubspot, May 2010.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] Five Lessons From the Web 2.0 Summit
    Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I had a chance to attend the recent Web 2.0 and Twitter.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2010, Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link]. Death of a Salesman?
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2010, Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Frugalnomics in Full Effect: Forrester and Gartner.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2010, Forrester] Content Marketing and the Forgotten Sales Professional
    Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. However, research indicates that sales is not always using the content to best effect. Frugalnomics in Full Effect: Forrester and Gartner.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 24, 2010
    [2010, Forrester] Marketing Automation is like Skiing – need for Jumpstart
    Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [2010, Forrester] 7 Ways eCommerce Can Grow Their Email Marketing Database
    Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. One of the biggest reasons noted was not being ready to purchase. So, why aren’t you doing more to ensure that you’re top of mind when they ARE ready to purchase?
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [2010, Forrester] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Frugalnomics in Full Effect: Forrester and Gartner.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2010, Forrester] How Do You Get Started in Content Marketing?
    Thursday, November 18, 2010 How Do You Get Started in Content Marketing? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010, Forrester] Online Analytics in Action: Footprints in the dark
    Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. Nov 1 2010 An amusing poem for your viewing pleasure. wrong.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [2010, Forrester] 10 Marketing Trends for 2011
    2010 was the year social media exploded onto the marketing scene.  The social media marketing process will become a never-ending cycle of 1) research, 2) planning, 3) engagement and 4) measurement.  Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.” 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010, Forrester] Lead to Revenue Management with Andre Pino of Forrester Research
    I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Friday, November 05, 2010 Alinean joins Content Marketing Institute (CMI) Alinean today annouinces an important charter sponsorship of the Content Marketing Institute (CMI), with Alineans thought leaders in value selling & marketing helping to contribute key advice to institute members and the ever growing CMI readership.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Latest Research. Content is King?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Frugalnomics in Full Effect: Forrester and Gartner.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] Ours Go to Eleven! Truth in Social Media Monitoring
    Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.]. Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. Truth in Social Media Monitoring."
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
    Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
    One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
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