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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. The State of the Blogosphere 2010 by Brian Solis.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz. SEO Research and Stats. hours to 6.3

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Post on Google Buzz. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive. Adoption soared.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Virtually every b2b buying decision involves some level of research on the web. Share it on StumbleUpon Share this on Technorati Buzz up! So how should your prioritize spending for next year? 1.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. The Death of a Salesman?

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. They do if they are.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Frugalnomics in Full Effect: Forrester and Gartner. They do if they are Interactive!

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Do White Papers Still Engage?

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. However, research indicates that sales is not always using the content to best effect. Frugalnomics in Full Effect: Forrester and Gartner. How Do You Get Started in Content Marketing?

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. These consumer brands, assuming the research can be defended, are seeing value in making connections with their customers through social media. Author: Chris Herbert. You can also see previous months Chart Toppers here.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Didn’t we see this in the research in year over year declines in IT spending as a percentage of revenue? Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

The clash of the social media know-nothings

grow - Practical Marketing Solutions

Research, strategy, planning.  Post on Google Buzz. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. billion. Every

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Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. For marketers, the news is good overall.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. IT spending predictions for 2010, estimating 8.1% uptick.

Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.

Tom Pisello

Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% in US, and 7.7%

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Frugalnomics in Full Effect: Forrester and Gartner. Do White Papers Still Engage?

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road.

Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.

Tom Pisello

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. and We Agree! A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 20 Totally Free Buzz Pocket Mining Tools by aimClear. The inscrutable Marty Weintraub reviews 20 free tools for monitoring social media buzz, including StumbleUpon Recently & All Time Most Popular Hot Tags , Facebook Lexicon. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? by HubSpot. by Dave Fleet.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. 10 Key Online Marketing Trends for 2010 (3 pages). 2010 Lead Generation Marketing ROI Study (32 pages). Post on Google Buzz. How are they doing it?

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice. Post on Google Buzz. Coordinate efforts. Podcasts. Video.

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Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road.

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Frugalnomics in Full Effect: Forrester and Gartner.

Is Marketing Too Busy? The Forgotten Sales Professional

Tom Pisello

Tuesday, September 21, 2010 Is Marketing Too Busy? As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Tom Pisello

Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? Joe Galvin, an ex-colleague at Gartner and VP and Research Director with SiriusDecisions, a leading research consultancy in the sales and marketing space, said sales enablement and knowledge management “have now become required components&# of a sales and marketing technology infrastructure.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? Research by Junta42 & MarketingProfs indicates that: 9 of 10 B2B marketers leverage content marketing as part of their marketing programs, with marketers using eight content tactics on average. Published: September 15, 2010 Posted by Tom Pisello at 6:25 AM Email This BlogThis!

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.

Tom Pisello

Wednesday, May 19, 2010 VDI can save you big! In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: HP launches Blade ROI campaign, powered.

Tom Pisello

Wednesday, August 04, 2010 HP launches Blade ROI campaign, powered by Alinean When examining IT budgets in 2010, "Keeping the lights on" operations consumes more than 60% of total budgets (according to IDC | Alinean research - 2010). Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Tuesday, January 25, 2011 Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Alinean just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and this session contained important research and advice for developing the right B2B sales enablement strategy and tools to address key buyer changes into 2011 and beyond. Latest Research.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.