On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for. MORE >>

Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting. And, as Forrester points out, you need to develop sales content geared to the needs of individual industries so buyers in each of them can understand why they should care about what you’re selling. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. report. MORE >>

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. and We Agree! MORE >>

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. They are Forrester’s POST methodology and Marketing Sherpa’s ROAD map for Social Marketing strategy. In 2010 there were 26 million bloggers and 112 million blog readers in the United States alone. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Rank: #1, 436 views. MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made. Magazine. MORE >>