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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)


It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Figure 3  in the Forrester  breaks down the investment categories for a L2RM program by size of firm and type of cost.

Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Social Media Metrics and ROI. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far).

The More B2B Marketing Changes, the More It Stays the Same

B2B Lead Generation Blog

Here's a good recap about the Cisco Velocity event by Peter O'Neill at Forrester, " Cisco Continues To Accelerate Its Partners’ Marketing I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate.

Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

squirrel fights ”).   As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  Tom Peters. The opportunities abound.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company.

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Is sales enablement dead?

Reputation to Revenue

Forrester's upcoming forum is a great example.). Tags: Collaboration Creating Demand Marketing Sales Strategy B2B enablement Forrester IDC ISBM ITSMA marketing Neil Rackam sales sales cycle sales enablement sales support SAVO solutions Sales Enablement is a huge topic in B2B these days. The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment.

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Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

The Forrester Blog for Business. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Social Customer Manifesto - Chris. Carfi.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Results: About 2,000 daily visitors; 15 to 20 email messages per day, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars; top rankings for Emerson in Google for terms such as “process controls,” “process management” and “compressor surge control” and the winner of Best Corporate Blog by BtoB magazine in 2010. Results: 2.7

B2B Content Marketing Execution: We’re Not as Mature as We Think

Type A Communications

Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. (In the spirit of full disclosure, I serve as the Vice President of Thought Leadership for BMA and collaborated with the direction of this survey with Forrester.).

Customer Service is the New Marketing

Buzz Marketing for Technology

Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. But great customer service enabled by social is a no brainier.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. I'll describe how I handled this in tomorrow's post. _ * “ability to execute” and “completeness of vision” for Gartner, “current offering”, “market presence” and “strategy” for Forrester. But they’re ultimately just my opinion.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Forrester predicts B2B interactive marketing spending to reach $4.8 Budgets : B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. 39.2% of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Source ). Source ). Source ).

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. According to D. according to Mr. Piques.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Frugalnomics in Full Effect: Forrester and Gartner. Death of a Salesman?

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! The Death of a Salesman?

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. 2010 All rights reserved. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking? Small business professionals can too.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009).

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Slide Shift.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Frugalnomics in Full Effect: Forrester and Gartner. They do if they are Interactive!

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. report.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This! Digg this!

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Vital statistics for every B2B marketer

Earnest about B2B

Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Versus.

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. 4-Ps Alinean Forrester Frugalnomics Marketing Outcome-Based Selling Pisello Sales Enablement Value Marketing Value Selling

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts. The more independent the content, the more credible it is.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. according to Mr. Godin.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

Five Lessons From the Web 2.0 Summit

Paul Gillin

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. You Need a Mobile Strategy, and Faster Than You Probably Thought.</strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I had a chance to attend the recent Web 2.0 and Twitter.

Hope for IT Marketing in 2011

B2B Marketing Online

Forrester (as reported on found that cost-cutting is no longer on top of the IT decision makers’ to-do lists. There’s hope that 2011 will be more Matt Cardle than Wagner (Carilho not Richard that is) for those in IT marketing. The pips of suppliers, staff and systems have all been squeaking for long enough. IT decision makers believe that further squeezing will give them little more than a mess. Their focus is now on making their departments execute and deliver. Elsewhere, it’s also been reported that massive proportion of CIOs believe their IT is “behind the times”.

Innovators Wanted: Marketing to Generation Live


Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. Photo credit: MikeMonello. It’s a little more complex for this cohort. Unlike He’s Generation Live.

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Content Marketing and the Forgotten Sales Professional

Tom Pisello

Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.