Martech

APRIL 3, 2024

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of the executive editors at the media group knew of a nonprofit that was looking for a communications person. She also told us she was an early MarTech subscriber.)

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The other approach looks at the timing of funding events. It includes events that happened before a vendor joined the industry. There was a sharp drop in new CDP funding. External Competition.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. The same week, another person called and asked permission to distribute a section of my paper as part of a university workshop. What was your "Aha" moment in 2010?

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Outgrow

MAY 23, 2022

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. And there was no physical event that we could find.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Keep it short and sweet, and don’t be afraid to let your personality show! Ideas for a live stream include events, speakers, contests, company parties, and product launches.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of DemandScience client calls.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements.

Paper 40

Paper Best Practices RSS Landing Pages 40

Seismic

OCTOBER 24, 2023

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. We’re looking forward to helping our customers leverage AI in their enablement efforts, and plan to release dozens of new AI enhancements before next year’s event. Sign up here !

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. Whether you're planning on pivoting your own in-person conference to a virtual experience, or simply want to attend a virtual conference in 2020, you're in luck. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

B2B Marketing Traction

FEBRUARY 27, 2015

They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Of course they don’t want to point out that in-person events are still most effective for B2B marketers.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Content Standard

SEPTEMBER 17, 2015

These stories are actionable, easy to digest by overworked, content-laden brains, and delivered neatly through personalized content. By creating personalized content for the right audiences, content marketers can carve curiosity into their craft. Take Apple events , for example. People savor straightforwardness. Free stories?

Personalization 40

Personalization Content Marketing Content Microsite 40

Adobe Experience Cloud Blog

APRIL 24, 2012

I’m not saying all are bad, but it’s rare I find events that are done just right. It was an SEO conference called ScarySEO, and had all the attributes I thought were important from a large show, but with the intimacy only a small event can provide. Second, this event has attendee only content. A small detail?

Examples 48

Examples Conference Network Marketing Marketo 48

The Effective Marketer

FEBRUARY 22, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. It was also interesting to watch the conversation on Twitter both during and after the event.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Yet with all the health risks of in-person travel, businesses are bringing destinations to people’s homes. So many, in fact, that a website has sprung up just to catalogue all of the live streaming events in the world. Travel is about being there, after all.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# The event is part of a series sponsored by the Social Media Business Council. Such as building up personal and professional brands.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Stevens & Tate

AUGUST 10, 2020

He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events. Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Zoominfo

OCTOBER 20, 2020

has fallen every year since 2010. By partnering with them, you will also be able to take part in on-campus career fairs and recruiting events, which many companies appreciate for their low cost and high effectiveness ratings. Or that only 5 percent of advisors are younger than 30 ? This is where mentoring programs really add value.

Zoominfo 100

Zoominfo Thought Leadership Work Management Training 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

B2B Marketing Directions

APRIL 23, 2023

In most cases, a B2B buying process begins when an event (a trigger ) causes a business person (the potential buyer ) to perceive a need or desire to potentially buy something. The rationale for marketing to out-of-market prospects is ultimately based on the importance of the initial consideration set in B2B buying.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137