Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Would that person be motivated to read more? Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Heinz Marketing

MARCH 6, 2021

In B2B Marketing, Personalization and Relevancy Must be the Same. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Finally some more specific explanations for zoom fatigue and tips to stop it. Thanks, Vignesh Ramachandran.

Intent Data 132

Intent Data Intent Webinar Metrics B2B 132

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. First, social media can reach a different target audience than email. Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

Valasys

MAY 16, 2019

The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. This lets markets speak to their customers the way they want and in turn drive the most value out of their email marketing campaigns. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Biznology

MARCH 23, 2018

Now my last example involves an irony that had an impact on me, personally and professionally. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. We’ll probably send you an email,” they said. Sign up for our emails here. What a thrill! I rest my case. My conclusion?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

FEBRUARY 16, 2011

15 tips for how to look “amazing&# on LinkedIn for what you do, among them: rearrange the order of items on your LinkedIn profile in order to stand out; always personalize your connection invitations; add slides or video to your profile; and recommend good books (that you’ve read) on your profile. by My Venture Pad.

Linkedin 100

Linkedin Tactics Tips Work Management 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. I didn’t charge for it and offered it to my audiences for those interested enough to send me an email requesting a copy. What was your "Aha" moment in 2010? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. In 2018, little funding went to data access firms, companies founded before 2010, or the five largest companies (accounting for 25% of industry employment) even though those are still a major portion of the industry.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. When you’ve got a piece of news to pitch Kyle, email is best. “I Before Walker Sands left for its next journalist meeting, we asked Kyle if he’s open to in-person meetings like this with clients. The answer? Not so much.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. What is a sales-accepted lead (SAL)?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Delivra

SEPTEMBER 26, 2018

hours) is during personal hours; not at work.— 84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.— Here’s an example: In this case, Sprint regularly uses emails to promote upgrades that are specifically available to users. hours in 2000.

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Contently

APRIL 14, 2020

Like being able to look over someone’s shoulder to troubleshoot an issue on screen, whiteboarding in-person, or seeing that everyone else has left the office. You have to give yourself permission to take the necessary time to adjust,” said Ellen Sheng , a writer and editor who’s been freelancing since 2010.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. Let’s be real: Gen Z doesn’t want to talk to a person on the phone, and they certainly don’t want to wait for a slow reply to an email. Since then, there’s been a steady decline in enrollments, averaging a year-over-year decrease of 1.67

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Vidyard

FEBRUARY 6, 2014

To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. It was also a way to “humanize” their brands, creating a distinct brand personality. Like this post?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Content Standard

MAY 18, 2016

If you’re like me, most branded emails never get the time of day. When all those emails look the same, why bother reading them? For the typical online consumer, email is central to their digital experience. And on a macro scale, email marketing strategy isn’t just maintaining its marketing value.

Email Marketing 55

Email Marketing Marketing & Strategy Marketing Strategy Mobile Marketing 55

Webbiquity

FEBRUARY 2, 2011

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Create flawless content.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100