Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ambal's Amusings

JANUARY 31, 2011

Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party !

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. A more diverse audience can make content marketing challenging, but it also opens up more opportunities to reach different segments of that audience through personalization. They’re also more diverse than any other generation in history.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. In your inbox.

B2B Thought Leadership 81

B2B Thought Leadership Thought Leadership Press Conference 81

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Unfortunately, it often doesn’t make for very good content or storytelling. Encouraging people to learn more is also the goal of pretty much every piece of branded content ever created.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. Is that person thrown out altogether?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. I became involved in content marketing about a decade ago.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Seismic

DECEMBER 17, 2020

Through research and content, the modern buyer is more educated than they’ve ever been. While content enables buyers to make informed decisions, personal interactions help buyers build trust with software providers. These gestures speak volumes when building a long-term relationship with a prospect. The importance of trust.

Enterprise Management 57

Enterprise Management Work Management Bandwidth Cold Calling 57

chiefmartech

DECEMBER 6, 2022

It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings. The groups of Content & Experience and Social & Relationships categories have consistently had the most new startups. The smaller the martech vendor, the higher their ratings (on average).

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Salesforce Marketing Cloud

JULY 14, 2022

In 2010, I was diagnosed with a brain tumor. Learn how Salesforce helps your business build stronger customer relationships. But you need to be served very different content than someone who has just gone through surgery and is staring at hospital walls at 2:00 AM trying to figure out their next steps… like I was.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. This is inherently challenging when trying to maintain a long-term relationship with a customer.

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

Marketing Insider Group

DECEMBER 1, 2010

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. And then creating a trusted relationship so they stay with us. Rose Dec 1 2010 Lots of good points here, Michael. This is not about tactics.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Adobe Experience Cloud Blog

JUNE 7, 2010

One way I’m going to drive this is with Salesforce Chatter – making sure that we don’t just use it for leads, but use it for creating conversations around our campaigns and content, gaining input from everyone in the organization. . If we treat it like it is boring, then so will our prospects!

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Adobe Experience Cloud Blog

JANUARY 23, 2020

The fraught relationship between China and the USA in recent times can make it hard to see how such a large well-known American brand can be a success, but their long-term approach and commitment to the country have contributed significantly to their success in this region. Their growth since 2010 has been remarkable but not all at once.

Planning 152

Planning Business Work Management Marketing Management 152

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Hinge Marketing

JANUARY 29, 2020

“Our business was built on relationships and referrals.”. Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content. We found that relationship to remain true today.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social media starts with the very first introduction to your brand and extends to the lifetime of your customer relationship. In social media content is not necessarily about creating white papers or videos.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Attract prospects online who are searching for answers to business challenges by providing relevant content and information.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Convince & Convert

SEPTEMBER 22, 2010

Facebook “like&# and Twitter following should be the top of your customer relationship funnel, not funnels unto themselves. And, you need to start unifying your content strategy across all channels. Email is all about actual audience. Will that open it? Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Marketing Insider Group

MAY 18, 2010

Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community. Failing to invest sufficient time and effort – In order to build relationships it takes a considerable amount of time and energy to maintain your Social Media presence. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Rev

APRIL 17, 2019

I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie. The other key piece of the puzzle here is in the relationships of the information. Stick with me, I’m getting there. But first I have to let you know this is not a true story. (I That’s not all though. And Phipps?

B2B 128

B2B Cost per Lead B2B Sales B2B Marketing 128

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: December 17, 2010. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

Link Building 120

Link Building Paid Content Google Advertorials 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120