Marketing Insider Group

JUNE 1, 2020

You have to be able to convey your messaging in a way that articulates the mindset of your prospects and existing customers. Use data to help inform the response to your narrative to help you understand exactly what resonates and what doesn’t. So when I started writing Mean People Suck , I knew I wanted to include it.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Convince & Convert

AUGUST 27, 2014

When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Maybe you will be, too. Read the whole entry. »

Inbound Marketing 162

Inbound Marketing Hubspot Marketing & Strategy Social Media 162

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Square 2 Marketing

AUGUST 8, 2019

In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. If prospects wanted anything, they had to ask a sales rep. Fast forward to today, and 90% of the buyer journey is self-serve and controlled by your prospects.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

markempa

MAY 21, 2007

And instead of calling it lead generation, sales people will probably call it prospecting. All of which means investment of time and proficiencies frequently beyond their realm, and sooner or later, one way or another, there must be a shift from prospecting back to selling. A simple phone call can generate plenty of useful information.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Ideally, reframing the role should start at the job interview or recruitment process, with prospective CMOs ensuring that their job descriptions include how their impact will be measured. This underscores the importance of setting expectations from the outset.

Enterprise Management 107

Enterprise Management Business CMO Digital Transformation 107

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Convince & Convert

MAY 27, 2014

Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. Here are seven ways to add humor and get results.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Marketing Traction

JANUARY 20, 2015

Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” Small Business Owner. “I

Consulting 100

Consulting Marketing Mix Planning Tactics 100

Customer Experience Matrix

JANUARY 5, 2010

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. They illustrate how the role of marketing has changed from simply gathering leads and handing them to sales, to building and managing prospect relationships. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 29, 2017

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Address Problems That Prospects Don’t Know They Have. To define a new market, strategically address problems that prospects don’t know they have. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

markempa

OCTOBER 27, 2014

When people ask for information, they expect a rapid and personal response. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Then, use this information to begin predicting those that will become future customers. Remember, people buy from people.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Customer Insight Knowledge Bank CASE STUDY: Lloyds TSB Corporate Markets The bank worked with PH Group to develop a prospect management database to enhance relationships with financial directors.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Write about what you do and include keywords and phrases that will attract new customers and prospects. For more information, please visit our Content Creation service page.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Onalytica B2B

AUGUST 23, 2017

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. .” Owain Williams , Influencer Marketing Blogger. Influencers can make your voice louder in the noise. For the full white paper, click the below button to download. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Valasys

FEBRUARY 4, 2020

The personal data of the prospects being used for online marketing would remain un-tempered in the process. Oftentimes, the contact information might not be properly constructed or might lack the accuracy that is an essential pre-requisite to accomplish the goals aligned with the product campaigns. NetWise was founded in the year 2009.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Second, we’ll look at how much content Nerdwallet produced and the strategies they used to make sure their content was actually valuable to searchers and prospects. The short answer?

Startups 69

Startups Google Press Domain 69

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. I need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

ViewPoint

MAY 23, 2011

Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Have a look at the reports here: 2009 and 2010. The main concern we hear about is accuracy. Is the data correct?

Resources 120

Resources B to B Work Management Marketing Management 120

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Maintain complete profile information. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Incorporate LinkedIn into your marketing program.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 13, 2012

They handle objections and answer questions of prospects all the time. How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. But now, take your entire corpus of product and service information and provide it to your end-customers, using a Revenue Digital Assistant. For my peer CEOs, this means preparing for a cold winter in 2023. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Customer Experience Matrix

APRIL 20, 2010

The most interesting information was what respondents saw as their largest source of qualified opportunities. By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. This is expensive and it's exactly what prospects don't want.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120