ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.
markempa
OCTOBER 6, 2006
« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.
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Webbiquity
APRIL 14, 2010
10 Great B-to-B Sites by BtoB Magazine. 10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.
NuSpark Consulting
MARCH 17, 2012
Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.
markempa
SEPTEMBER 29, 2006
A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Appending data and information. Following up on requests for information.
markempa
JULY 10, 2006
A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.
Webbiquity
FEBRUARY 14, 2010
Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.
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