Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 3 minutes) Forget  for a moment, the promises of “messaging in the stream”… of ”conversational marketing”… and/or the rush for “knitting together a branding fabric”….  Key is in selecting the appropriate keywords for the search analytics.  At a practical level,  early, B2B pros need to be able to discuss social media up the management chain using old-school terminology like: reach and impressions … like: messaging persistance, quality and velocity.

Twitteranalyzer   Google Analytics for Twitter users.  Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites Twitter.com on Analytics   Twitter themselves, on Twitter.  Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read Time 2-3 minutes, unless you link out to play)   “Need to know…”  drives much of the marketing conversation. 

No matter how much you use marketing analytics, you could probably be doing more. Mila Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools.

This technique was also used to generate the Hot Trends in B2B Marketing for 2009 . Top 80 Posts - December 1, 2008 to November 30, 2009 How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009 Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing .  We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly. 

sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? Find them all and others here in the first set of the best cool web tools for 2009. It provides instant access to any video linked in a feed post, a slideshow view for Flickr photos or YouTube videos, and the ability to customize your profile and the appearance of your Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Therefore, ensuring that it delivers the best possible ROI is a critical priority. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics.

While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. Using social media by @csalomonlee: post 6 of 6 on measurement: [link] technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner

Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.  Compete.com - Excellent comparison tool for web analytics-type information. Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox". In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Here are nine marketing trends you can expect during 2009: The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #1: Increased use of digital media and a decrease

Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. But recent upgrades enable at least partial data sharing between the two systems, and this post provides instructions for importing Analytics goals and transactions into AdWords for unified