SocialPilot
JANUARY 31, 2024
In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!
Marketing Insider Group
FEBRUARY 24, 2021
For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. They updated them twice since then, in 2008 and 2018. As noted above from the one study, brands lose money when they aren’t fully accessible. In most cases now, this is a manual process.
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B2B Marketing Directions
SEPTEMBER 17, 2023
Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. First, Johnson discusses numerous research studies that have demonstrated the power of choice architecture tools and techniques.
B2B Marketing Directions
OCTOBER 25, 2020
In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. Two of the six heuristics/biases tested in this study are particularly important for B2B marketers.
Zoominfo
FEBRUARY 28, 2018
In fact, a recent study revealed that every dollar spent on CRM implementation yields a return of as much as $8.71 Recently, however, there’s been a development in the CRM world that’s changing the B2B selling process: Cloud-based CRM platforms. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ).
markempa
AUGUST 1, 2017
Once you have those buyer personas targeted, now, we go in and think what psychological buying process would they go through in their organization, and when would they start bringing in other people and how would they share information and all that stuff. Ideally, if we can help our customer buy, they never feel any pressure from us.
ViewPoint
JUNE 24, 2016
How is Beyond the Sales Process different from traditional sales books? Traditional sales books tend to focus on that very limited period of time when a customer is in the process of buying. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers.
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