MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions. DOWNLOAD SLIDES HERE.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

SmartBug Media

MARCH 23, 2023

This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements. We provide white-glove service so our clients can customize their business architecture with an array of advanced integrations, installations, and setup capabilities.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Convert

DECEMBER 18, 2020

Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. Some customers don’t even get to this point of the purchasing journey due to a subpar browsing speed and complicated interfaces. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Walker Sands

JUNE 20, 2023

It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically. So, who are your Gen Z customers? Give Gen Z a reason to believe in your business with web content marketing that: Shares transparent information : The more helpful and clear Gen Z finds information, the more likely they are to trust it.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Marketing Insider Group

FEBRUARY 24, 2021

Less than one-third had clear contact information or instructions for blind users on how to seek help. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. That’s not helpful for screen readers!

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. Create content for your current customers.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. This will help you identify and adapt the trends that will do the most for your brand.

Forecasting 127

Forecasting Social Media Trends Media 127

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. With a little help from my friends (thank you, Alexander and Jaime!), There are many splendid varieties of marketing technologists. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. There are many ways to do this.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Contently

JANUARY 22, 2021

One of the coolest things is that telling these stories will not only help your company’s bottom line—it’ll help the world, too. GE Reports’ coverage not only made me feel better—it helped me see GE Healthcare in a new, extremely positive light.

Storytelling 211

Storytelling Trends Ethics Content 211

Thinkers360

MARCH 22, 2024

My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Heinz Marketing

AUGUST 14, 2021

How Smart Leaders Help A Team Work Better Together. Does your team get derailed by miscommunication, hurt feelings, customer service challenges, or another department’s dropped balls? How Executive Should- and Shouldn’t – Engage With Customers. Thank you for the great read, Dan Rockwell.

B2B 109

B2B Work Management B2B Sales Positioning 109

Salesforce Marketing Cloud

MARCH 3, 2022

He designed the specialized prosthetic he hopes will help return him to the medal podium. It’s such a rewarding feeling that we get to help somebody live a better life through the equipment we make.”. After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement.

Business 98

Business Design Efficiency High Quality Lead 98

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Martech

DECEMBER 8, 2023

They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. to build what people call a customer data platform today. They had a problem with their customer data and thought they needed someone to manage governance.

Merchandising 88

Merchandising Work Management Thought Leadership Marketing Management 88

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: In today’s landscape, is personalization and providing tailored experiences to your customers’ table stakes?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. The myTrailhead learning platform lets your org create customized learning paths for managers, so they can become better coaches for the next generation of leaders. Everyone wins. Learn more.

Work Management 98

Work Management Curation Training Gartner 98

Heinz Marketing

APRIL 30, 2020

For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Lately other customer-facing teams have gotten involved as well, rebranding these events as Sales & Marketing Kick-Off (SMKO) or Revenue Kick-Off (RKO).

Planning 99

Planning Act-On Work Management Interactive Marketing 99

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. These areas include: Converting customers.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. In this case, you must be top of mind with your customer base.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. But I hit my KPIs when customers click or convert. These authors will help you shift your cultural mindset as well. People didn’t need my strategic help. Workarounds waste time.

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

Launch Marketing

SEPTEMBER 2, 2020

Purging what has become old and outdated helps make room for the new items we need to add. These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results. Without your leads, prospects and customers, you are left with only a product and a plan. CRM on the Go.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Martech

NOVEMBER 14, 2022

I hope my insights will give you some direction, help you set some goals and put you in the right frame of mind in the next five minutes before somebody comes down the hall to request another Black Friday email campaign. Segmentation will help increase revenue from inflation-weary customers. A global recession is coming.

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

Sprout Social

FEBRUARY 16, 2023

Brands need to engage in that dialogue to effectively provide service to their customers.” The data and insights available through social media can—and should—change an entire business by giving them the cultural context they need to truly understand what their customers, employees and shareholders want.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. Consumers in a downturn want to see brands show solidarity.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Do you recall that this was during the 2008 Great Recession? Our product actually helps companies protect revenue during economic slowdowns.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. BuzzSumo is particularly useful for content marketers.

Tools 92

Tools Blogger Demographics Social Media 92

Salesforce Marketing Cloud

OCTOBER 14, 2021

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”. Four top tips to help you on your journey. HIT THE TRAILS. “I

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Customers don’t want conjecture. That can help avoid a brand reputation nightmare, and even build trust. What’s on customers’ minds?

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142