Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

SocialPilot

JANUARY 31, 2024

By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Co-connecting other relevant events can drive the audience from there to your pages. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

MARCH 30, 2017

I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day.

Twitter 28

Twitter Peer-to-peer Transparency CAN-SPAM 28

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar.

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

ClickZ

OCTOBER 16, 2020

In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

ClickZ

MAY 1, 2020

Larger than Snap, Twitter, and Pinterest. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. The Pinterest Partners program has over 80 technology partners and spans six specialties; Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Martech Advisor

NOVEMBER 22, 2019

Table of Contents. Your brand needs to be consistent, available, and relevant on social media. It includes content publishing, tracking, and measuring. Content Publishing. One of the most basic features of a social media automation tool is to publish content directly on multiple social platforms. Scheduling Posts.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Why not just take the simple, direct route of buying ads and sponsored content? Individualized content that reflects the poster’s actual feelings and opinions can bypass those automated mental defenses, and reach even the most jaded readers.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Valasys

FEBRUARY 20, 2023

Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Marketing Insider Group

JUNE 18, 2013

As a result, I have created content that I think will help my audience. I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. The post Marketing That Helps People?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Litmus

APRIL 1, 2021

2014 – Dynamic content is used to create personalized experiences with subscribers. To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!). I designed this in photoshop in 2008, at my very first graphic design internship. Garish buttons.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. They do need to be familiar with the plan enough to get essential information across and in front of every relevant set of eyes they can. Some social media content production tasks may need to shift hands. Messaging and content.

Social Media 75

Social Media Planning Media Business 75

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Hubspot

APRIL 10, 2019

Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you.

Organization 78

Organization Marketing Websites Optimization SERP 78

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. Take Ripple , a blockchain for global payments, for example.

Social Media 74

Social Media Media Brand Identity Branding 74

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

JUNE 24, 2010

I didn’t have the time to go through the content but it seems like this is a hot topic right now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. Promote it heavily with graphics of adorable puppies and dogs on Facebook, Twitter, Google+ and Pinterest to generate awareness and grab the attention of your fans.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Contently

SEPTEMBER 6, 2016

Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60