Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”? Like this post?

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. What advice do you have for marketers to sound as informed as possible while writing content that targets an industry they may be unfamiliar with?

Research 107

Research Ad Building Storytelling Content 107

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Content is the fuel. Content is the fuel.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Keeping an eye out for relevant social media trends that align with your brand is a full-time job (or department) in itself, but we know a lot of brands aren’t there yet. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Personal Finance. Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”

Curation 100

Curation Blogger Content API 100

Top Rank Marketing

NOVEMBER 27, 2023

75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more during 2024 , according to recent Ogilvy data which we covered in our “ 5 Winning Ways To Personalize Content With B2B Influencer Marketing.”

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Webbiquity

DECEMBER 26, 2017

Their goal was to give their users the most relevant results possible by preventing any one business from taking up all the spaces on the Map Pack. Additionally, create content that speaks to local communities. How Google ’ s Algorithm Updates Have Impacted Local Businesses.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

OCTOBER 16, 2018

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

ClickZ

JANUARY 15, 2021

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

SocialPilot

JANUARY 31, 2024

By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Co-connecting other relevant events can drive the audience from there to your pages. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Contently

MARCH 28, 2017

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. Contrary to popular belief, influencer marketing isn’t new.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

seo.co

MAY 1, 2022

It means that your website is optimized and you employed SEO best practices for your content. It’s not content length. Focus on quality content. Quality content will perhaps survive a zombie apocalypse. So, how do you ensure that you will create content that ranks? Diversify your Google ranking factors.

Google 98

Google De-duplication SEO Keywords 98

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Sprout Social

FEBRUARY 16, 2023

Now, a brand’s relevance isn’t determined by how many storefronts they own or their presence at major conferences. What content formats (design, visual) are your competitors prioritizing? Based on their existing content, how would you rate their level of investment? How active are your competitor’s mentions, tags and comments?

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Launch Marketing

SEPTEMBER 2, 2020

In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Your CRM holds the keys to create awareness, establish engagement, share relevant content, pique interest and, most importantly, drive sales. Is your team making the most out of your current B2B CRM?

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

seo.co

JANUARY 12, 2021

SEO strategists and writers rely heavily on backlinks to make their content more authoritative and valuable for readers. These links are the backbone of SEO as they signal to Google that many other websites find your content reliable enough to link back to it. .

SEO 75

SEO Lead Scoring Lead Ranking Domain 75

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar.

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

ClickZ

NOVEMBER 25, 2019

There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. Google rightly called out that finger-printing collects and exposes personal data.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

B2B Marketing Directions

MARCH 19, 2017

B2B marketing automation, content marketing, inbound marketing, and social media marketing are just of few of the technologies and techniques that have changed B2B marketing over the past decade or so. Raab Associates ) 93% of B2B marketers were using content marketing in some form.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

ClickZ

OCTOBER 16, 2020

In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. The Pinterest Partners program has over 80 technology partners and spans six specialties; Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping. From there, he joined Cardlytics in 2019.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

nDash

OCTOBER 16, 2018

I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! Our category of content community — like all examples of brand category creation — isn’t really new at all. In other words, we’re going to briefly examine the history of content communities. Newspapers

Communities 49

Communities Practices Content Marketing Management 49

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45