Use Your Unspent Marketing Budget On Content Marketing For Next Year
Marketing Insider Group
NOVEMBER 7, 2022
When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. With reach, you can actually count the hard number in terms of visitors to your website or landing pages. Look at search intent such as commercial intent (see below). How deep do they go?
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