Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32). May 2007 (45).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 14, 2007

I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Johns article highlights something most of us in B2B marketing have come to accept. Johns article highlights something most of us in B2B marketing have come to accept.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

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Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Despite his fear, Jefferson was getting ready to sell a new and remarkable idea inspired by Thomas Paine’s work “ Common Sense ” that asserted America’s Independence from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Go over the upcoming lead generation program strategy and what the outcomes of that strategy are expected to be.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Keep your database it current and you won’t have to worry about buying more questionable business cards and youll see better ROI from your lead generation investment.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Good article, the second phase is important but neglected.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. Im Jay Baer.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. January 2008 (2). (+) 2007 (280) December 2007 (8).

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. Great lessons and article, Jay. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. And you could friend people at your school that was it.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

JULY 30, 2007

In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much. I was interviewed for this short article along with Bob Bly, Tino Buntic and Guy Maser. Read full article on Kiplingers: 9 1/2 Ways. Read full article on Kiplingers: 9 1/2 Ways. Act swiftly. Act swiftly.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

JULY 8, 2010

October 2007. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Great Article! Great Article! As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. March 2009. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Reading tons of blog articles, while important, takes a lot of time. And I tend to agree.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

link] [link] Michael Black 7 Reasons Not to Put All Your Eggs in the Twitter Basket: I couldn't disagree more with this article. How would my FB crew react if they started seeing my socmed article links? corporations? a hole patched by [lame] workarounds. Have a great day!

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40