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The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs.

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By friending people, I can subscribe to a RSS feed to keep up to date on what's happening. OK - I previously wrote about how to manage my many online personalities  here and here .  Since those posts, I've reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.    

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H. Tags: RSS , Really simple Syndication ...Tags: Tags: RSS youtub

A couple of months ago, we added RSS feeds to our press room , providing our website visitors an opportunity to receive updates about our company. Though it's important to syndicate/distribute news via RSS, I quickly realized that I needed to track this as well. However, RSS feeds are not representative of a person requesting the information , but rather how you set up the feeds to refresh the information. Our main objective was to provide people another way to stay up-to-date on our news and press releases without having to come to the website every other day.

Feedburner The easiest way to produce and promote an RSS feed for your blog so your fans can add your feed to their favorite RSS newsreader, MyYahoo, NetVibes or other desktop tool. There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform

These two new sections continue to expand the B2C and B2B marketing resources available on WebMarketCentral, including the top marketing books , web marketing news , marketing-related blogs and the web's most extensive listing of marketing and advertising-related trade publications with editorial contacts and RSS feeds. ***** technorati tags: marketing and sales career opportunities, marketing events calendar, B2B sales, Blog World & New Media Expo, B2B marketing resources del.icio.us Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events .

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletter The new design is in sync with a similar upgrade (coming soon) of the CDI Website, as well as the monthly bulletin that [...] ...Tags:

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. Through one interface, we allow our customers to send emails, wireless text and voice messages, faxes, and create and distribute RSS feeds. WMC: How do you market and promote your business? Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog .