Biznology

NOVEMBER 19, 2021

Greetings – I hope you, your families and friends are doing well! It is hard to believe that the holiday season is upon us. We are looking forward to recharging next week by celebrating Thanksgiving with family and friends here in the Bay. I hope you have a relaxing, enjoyable and safe holiday as well! (And best of luck if you are traveling :)).

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Biznology

OCTOBER 5, 2021

Let’s be clear—you can’t be a 21st-century leader if you aren’t tackling the systemic issues that limit true inclusion. Case in point: SB8, the Texas abortion law that creates a new enforcement structure allowing private citizens to bring a civil lawsuit against individuals who assist women in their efforts to secure an abortion. This not only includes doctors who conduct abortions but can also include the admin who works at the local Planned Parenthood (where, on average, only 3% of services ar

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Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!” Just like Jack Lemmon in Glengarry Glen Ross. But here’s the rub, dear CMOs: There’s an even bigger opportunity in the “back end,” where most of the firm’s revenue and profits actually lie.

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Biznology

AUGUST 25, 2021

The quick answer to the title question is most gig workers don’t want to be employed in a traditional job. But some do. This topic has come up because last week a California judge ruled that Proposition 22, a ballot measure passed in last November’s elections that allowed rideshare and delivery companies to treat their drivers as independent workers was unconstitutional.

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Biznology

AUGUST 23, 2021

Like many of you, I have watched the horrors unfold in Afghanistan this week. There has been some excellent reporting — particularly by Al Jazeera on their English channel — but very little said about one massive and positive change that the past 20 years has seen: hundreds of thousands of boys and girls there have received an education that was previously out of reach.

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Biznology

JULY 16, 2021

As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at least initially with the clients I work with, to be a favored approach. As the contours of this model come into focus, an important aspect to consider will be the scope and variety of development opportunities available to employees.

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Work Management Lead Ranking Thought Leadership Lead Scoring 104

Biznology

JUNE 24, 2021

Last year early in the recession, there was quite a debate about what shape the U.S. economy pandemic recovery would take. The two candidates that got the most support were a V-shaped recovery and a swoosh-shaped one. A V-shaped recovery indicated a steep, but very short recession with a quick and robust recovery. The swoosh-shaped recovery was named after the famous Nike logo.

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Biznology

MAY 12, 2021

Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance. This day’s purpose: “to educate business leaders and IT decision makers on the importance of identity management and key components including governance, identity-centric security best practices, processes, and technology, with a special focus on the dangers of not properly securing identities and access credentials.”.

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Bandwidth Social Media Media Education 104

Biznology

MAY 11, 2021

There’s a new word popping up in my conversations about the future of work: “returnship.” It seems to stand-in for a lot of questions: Who’s coming back to a physical office and when? (For office workers, I’ve heard September, October, January, and never.) How much togetherness is necessary for creativity and innovation? (I’ve heard three days a week, and also three days a month.

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Biznology

APRIL 7, 2021

The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses. Virtual Reality is especially useful when used for employee training. It provides an engaging, fun way to train employees in a variety of industries.

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Small Business Marketing Training Business ROI 156

Biznology

APRIL 5, 2021

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs, and the media. According to Executive Vice President Tamara Rodman , who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to

Education 104

Education Business Media Ad Building 104

Biznology

MARCH 8, 2021

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs. Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important?

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Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

MARCH 4, 2021

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies, and resources for manufacturing, healthcare, construction, and many other vertical market applications. These companies have been working tirelessly to create changes that will make a significant impact on our world.

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Biznology

MARCH 3, 2021

[link]. Greg Ness has a long track record of helping nurture tech startups to success. Now he’s a “fractional CMO” dividing his time between diverse emerging companies like DigitSec , SmartStory Technologies and NetBeez. Greg has made startups his speciality over the past 20 years, including full-time rose as VP marketing at Vidder, Cloudneeti, Vantage, Redline Networks and CloudVelox.

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Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector in a very big way. . The best part? The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online

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eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

JANUARY 26, 2021

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so they can vastly improve the customer experience whereby digital processes are accessible through optimized services.

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Biznology

JANUARY 25, 2021

At all levels, leaders are bestowed with the power to influence their employees. In the same manner, many leaders, especially women entrepreneurs, who lead and are responsible for what their group does. Oftentimes it may be overlooked as the most effective way to lead from behind and let their business thrive. The key to successfully leading a growing organization effectively relies on the capability of its leader.

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Business Organic Leads Lead Scoring Lead Ranking 118

Biznology

JANUARY 21, 2021

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. From a new focus on corporate culture, purpose, empathetic leadership, to commitments to DE&I & ESG, to new digital B2B marketing trends that merge the persona

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Work Management Ethics Consulting Budget Programs 160

Biznology

JANUARY 21, 2021

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

DECEMBER 16, 2020

This week’s guest is Teresa Creech , a 2017 SIA Hall of Famer, a board member for Avionte Software, and the CEO and head Wavemaker at TalentWave. As CEO of TalentWave, Teresa has created the industry’s best team to influence the independent workforce transformation. Her over two decades of experience leading teams and companies in staffing, HCM technology, global MSP/VMS, and Independent Contractor Compliance, makes Teresa an inspiring industry innovator.

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Software Leads Lead Marketing Qualified Leads 104

Biznology

DECEMBER 16, 2020

The following is a sponsored post from our partner, BairesDev. One sign of any great leader is knowing when to do a task yourself and knowing when to delegate to others. Every professional knows that as you build your career, you’re looking toward becoming a leader in your field. After all, everyone wants to leave their mark. That role will, of course, look a little different depending on your particular niche and area of expertise.

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Peer-to-peer Work Management Distribution Course 197

Biznology

DECEMBER 15, 2020

Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency. He’s also served on the founding board of directors of Match.com.

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B2B Marketing B2B Broadcasting Advertising Agencies 104

Biznology

DECEMBER 11, 2020

In this week’s post, we will be going over three themes rather than a single unified theme. We will be going over 1) the need for self-awareness into our leadership blind spots and practical tips to mitigate them, including leveraging your existing strengths; 2) the importance of strategic, thoughtful, and audience-specific communication, including tips specific to the COVID pandemic, as well as an array of pragmatic advice, models, etc. for increasing our messaging effectiveness and value

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Thought Leadership Lead Ranking Storytelling Paid Search Agency 118

Biznology

NOVEMBER 6, 2020

Recent conversations with coaching clients and colleagues have increasingly focused on energy management, prioritization and adhering to (though not always) effective professional and personal boundaries. This is challenging in the best of times, but these areas have and continue to be a struggle for many of us in our work from home environments. What is most important?

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Budget Programs Work Management Correlation Paper 151

Biznology

NOVEMBER 3, 2020

A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there are many ways to go about achieving growth, technology has become one of the most effective and applicable options for a variety of different reasons. Here are a few of the most common ways that tech can help you grow your business.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

OCTOBER 29, 2020

This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of the National Association of Corporate Directors, Jen is currently on the board of KQED and on the advisory boards of How Women Lead, How Women Give, and Miracle Messages.

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Public Relations Enterprise Management Consulting Social Media 194

Biznology

SEPTEMBER 23, 2020

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%. Considering the entrepreneurial nature of business owners, assuming they thoroughly prepare for retirement is reasonable.

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Business Small Business Marketing Planning Studies 180

Biznology

AUGUST 14, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation. While none of us likely need to nor necessarily look for additional change, given all that continues to transpire in the world around us, it seems fitting to spend some time exploring the potential benefits and need for thoughtful and deliberate change. .

Practices 104

Practices Peer-to-peer Work Management Intent 104

Biznology

AUGUST 13, 2020

The following is a sponsored article from our partner, GaggleAMP. When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differe

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

AUGUST 11, 2020

Laura Field , a colleague, friend and fellow communicator, joined the Sharons to discuss how vital it is that we listen to our internal beings—particularly given all we are dealing with in this moment. Laura has an intriguing background — being both a communications expert and a spiritual director — and offers us intriguing insights about self-care and burnout.

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Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible.

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Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

MAY 21, 2020

We’re pleased to continue our feature series, Consultants Collective Profiles, to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Consulting Ideal Customer Profiles Profiling Work Management 20

Biznology

MARCH 12, 2020

This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and m

Lead Ranking 104

Lead Ranking Webinar Metrics Lead Scoring Consulting 104

Biznology

MARCH 10, 2020

This article, authored by our Senior Advisor Chuck Lear, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration

Work Management 104

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Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabor

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Work Management Consulting Lead Ranking Marketing Management 190

Biznology

FEBRUARY 14, 2020

Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between long-term success and a quick demise. Manufacturing companies are either integrating smart software solutions, or they are falling behind the competition, it’s as simple as that – which is why your no.1 priority for 2020 should be to integrate the leading technologies in order to develop your co

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