| | | B2B Web Strategy | | Work | 45 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY APRIL 30, 2013 Effective Link Building Secrets: Guest Blogging It’s akin to publicity, but the kind you have to work hard to earn. Do your research, be well known before you pitch, and put your best work in their hands, and you can have a better chance at a positive response. 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. | | | | | | | | B2B WEB STRATEGY JUNE 19, 2012 Is your Website just a Pretty Face? Several years ago, we were working with a company who insisted (against our advice) that we use an image of a bridge and a construction worker as the main image on the homepage of their website. What was the problem? The image looked great, and was very impressive, BUT the company’s messaging was all marketing-ese. [.]. Web Design | B2B WEB STRATEGY NOVEMBER 22, 2011 The why and how of integrating email with social media It seems reasonable that email and social working together would be more effective than pursuing both in isolation, and [.]. In one of our recent posts, we identified email and social media as two of the three things that B2Bs need to get right for successful online marketing (the third being search engine optimization, or SEO). B2B Web Strategy Social Media email | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries It can be quirky, but it does provide value (when it works). Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints. There is a great site to use to see what people in Pharma are tweeting about. | B2B WEB STRATEGY APRIL 16, 2013 Calls to Action: The Importance of Soft or Complementary CTAs with anything in marketing, the only way to truly know which CTAs work best on which pages, and with each other is to test, and test again. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. What’s the difference between a hard CTA and a soft CTA? | | | | | | | | | -
B2B WEB STRATEGY | THURSDAY, MARCH 7, 2013 eMagine Donates New Website to Special Olympics Massachusetts With the goal of adding value to their members, Special Olympics worked with eMagine to capture the interest of its diverse audience, from board members to supports, staff, athletes and volunteers. eMagine has always prided itself in being a philanthropically-focused company, making sure we give back to the community in the best way we know how — namely website design. This year, our designers, programmers, content implementers and project managers donated their time towards the creation of a new website for Special Olympics in Massachusetts, eMagine’s home state. MORE >> -
B2B WEB STRATEGY | TUESDAY, JUNE 21, 2011 Why social media matters to B2Bs: 9 data points We B2Bs will never match the millions of followers that Coke, Starbucks and Disney have; and certainly tactics that work for B2C marketers – social media games and contests, “checking in” at retail locations, [.]. No question, much of the bang – and certainly most of the glitz – of social media accrues to B2C companies. B2B Web Strategy Social Media MORE >> -
B2B WEB STRATEGY | THURSDAY, MAY 16, 2013 4 Signs Your Site Needs an Update few more tips: Are your current lead generation efforts working? Is there any part of your website that customers are commenting/complaining about or just isn’t working? 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? months? years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. MORE >> -
B2B WEB STRATEGY | TUESDAY, MARCH 19, 2013 Do you know who is Linking to your Website? Their reporting feature is very robust, and there are some features that are not available in the free version (social media stats, etc), but this gives you a great list to work from. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. MORE >> -
B2B WEB STRATEGY | TUESDAY, MARCH 5, 2013 What eMagine Customers are Saying: Client Recommendations eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Barbara Kantorski, Tecogen. Working with Emagine has been a complete pleasure! It’s fantastic to have a website that is working for us, just like the big guys! can’t wait until our subsidiary company is ready for a website so I can work again with the wonderful Emagine team.” MORE >>
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 9, 2013
- Working in the Cloud, Walking on Sunshine B2B WEB STRATEGY | THURSDAY, AUGUST 23, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MAY 14, 2013
- Need to convince your boss that social media works? Try this… B2B WEB STRATEGY | TUESDAY, JANUARY 18, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MAY 2, 2013
- Think of a House – Website Builds Demystified B2B WEB STRATEGY | TUESDAY, MAY 1, 2012
- Success tips for working with outside writers B2B WEB STRATEGY | THURSDAY, JUNE 9, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MARCH 21, 2013
- How to Speak Designer B2B WEB STRATEGY | THURSDAY, MARCH 29, 2012
- Are You Using LinkedIn Signal? B2B WEB STRATEGY | THURSDAY, APRIL 11, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 23, 2013
- Want to supercharge your rank on Google? Work your blog. B2B WEB STRATEGY | THURSDAY, AUGUST 5, 2010
- Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger B2B WEB STRATEGY | THURSDAY, AUGUST 16, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, FEBRUARY 7, 2013
- How to Avoid “Thin” Content on your Website B2B WEB STRATEGY | TUESDAY, MAY 29, 2012
- Optimizing your page for Search Engines – Part 1: Authority B2B WEB STRATEGY | TUESDAY, FEBRUARY 28, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, JANUARY 24, 2013
- Need to convince your boss that social media works? Try this… B2B WEB STRATEGY | MONDAY, JANUARY 24, 2011
- Why Videos Make Your Website More Personal B2B WEB STRATEGY | THURSDAY, SEPTEMBER 6, 2012
- Why B2Bs are busily building online communities B2B WEB STRATEGY | TUESDAY, APRIL 26, 2011
- How much web could a web chuck chuck if a web chuck could chuck web? B2B WEB STRATEGY | TUESDAY, JUNE 5, 2012
- How NOT to select – and work with – a website design agency B2B WEB STRATEGY | THURSDAY, SEPTEMBER 30, 2010
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, FEBRUARY 21, 2013
- 4 tips to improve search marketing in technical/industrial B2Bs B2B WEB STRATEGY | THURSDAY, JUNE 16, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, JANUARY 3, 2013
- 5 things to avoid while working to grow your business blog B2B WEB STRATEGY | TUESDAY, JULY 27, 2010
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, NOVEMBER 22, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, NOVEMBER 22, 2012
- Using keywords to leverage the bots without putting off your readers B2B WEB STRATEGY | THURSDAY, SEPTEMBER 16, 2010
- What eMagine’s Customers are Saying – Client Recommendations B2B WEB STRATEGY | THURSDAY, NOVEMBER 8, 2012
- What eMagine’s Customers are Saying – Client Recommendations B2B WEB STRATEGY | THURSDAY, NOVEMBER 8, 2012
- Want leads for less? …use inbound marketing. B2B WEB STRATEGY | TUESDAY, APRIL 13, 2010
- Dealing with the complex challenges of B2B search marketing B2B WEB STRATEGY | TUESDAY, FEBRUARY 2, 2010
- How to avoid “ready-fire-aim” with social media B2B WEB STRATEGY | TUESDAY, JANUARY 19, 2010
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