HUBSPOT | THURSDAY, NOVEMBER 29, 2012
[Work] Your 12-Point Checklist for Mobile-Optimized Landing Pages
Don’t trust that what works for your desktop landing page will work for your mobile landing page. Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. think not. 12 Things to Remember When Creating a Mobile-Optimized Landing Page. 1) Be Visible. 11) Be Legible.
THE FORWARD OBSERVER | TUESDAY, FEBRUARY 18, 2014
[Work] How Much Should You Be Spending On B2B Marketing?
Percentages are fairly consistent within different categories, but this tends to work better in more stable categories. To start the process , marketing should do some math and work backward from sales : 1. One of the most emotional topics in the world of B2B marketing is budgets. Unit of Sales. Objective and Task Method.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Work] How to Write Ridiculously Persuasive Landing Page Content
But then I started working for an awesome company where I believed in the solution we offered. You’ve got some work to do, then. I used to think persuasion was a dirty word. It’s crazy what that can do for changing one’s philosophy. wanted our audience to believe, too. It’s a natural defense mechanism. Therefore we need to persuade.
SALES INTELLIGENCE VIEW | MONDAY, MARCH 26, 2012
[Work] Do You Treat Your Sales Teams Like The Hunger Games?
One that comes to mind is training from Vorsight around how to navigate company switchboards turning the switchboard into a prospect’s direct contact info. I’ve seen them train on this on numerous occasions and I have to say that it works. Who do you know that can provide support to you when working with the opportunity? Redux.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 22, 2013
[Work] Podcast: What Are You Doing to Get Trained Workers?
When talking with manufacturers or contractors, a common complaint is not that they don’t have enough work, but they can’t find qualified people to fill the jobs. What are you doing for fast track training for tradesmen? According to a Skills Gap study by the Manufacturing Institute, more than 80% of U.S. Enjoy! Listen to Podcast.
EARNEST ABOUT B2B | MONDAY, MARCH 30, 2015
[Work] How to improve your luck: 4 simple tips
“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Thomas Jefferson. Nothing is as obnoxious as other people''s luck” - F. White. Roosevelt. Be generous.
BIZNOLOGY | THURSDAY, SEPTEMBER 4, 2014
[Work] How to nail your next presentation: 10 rules for public speaking success
Simple demographic information such as the industries your audience works in, their professional seniority, their gender, etc. With that in mind, here are 10 tips for public speaking success. Follow these to nail your next presentation! 1. Preparation is essential. Why so much? Know your audience. Use images. Tell a story. with visuals!).
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 9, 2013
[Work] 10 Essential Reports and Research for B2B Marketers
Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. View the results.
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 8, 2011
[Work] Does Your Company Depend On Luck for New Leads?
In fact, some companies find that much of their lead-generation work involves finding new opportunities in accounts they already have relationships with. As the old saying goes, “the harder you work, the luckier you get” In designing a lead generation campaign, the thought behind it involves the hardest work.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 19, 2013
[Work] Influence marketing: What’s next?
think one implication of this development is that there is still an opportunity for quick “advertising” opportunities but many companies and agencies should also be thinking about a more holistic approach to their outreach efforts, including the patient and hard work of developing authentic, long-term relationships with advocates.
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Work] 3 Blog Optimization Experiments You Might Want to Embrace
Early results are good, and now it''s time to work on incremental changes to improve traffic and stickiness. I’m trying three new blog optimization experiments. It’s a great little piece of software, and there are others like it out there (Outbrain is another option) you can try if this one doesn''t work with your site.
GREAT B2B MARKETING | TUESDAY, APRIL 1, 2014
[Work] The Pros and Cons of Competitive Marketing
highly targeted approach to competitive marketing usually works better than broad-based general advertising. As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. First, make sure you understand why you want to run the competitive campaign in the first place.
SAZBEAN | TUESDAY, FEBRUARY 7, 2012
[Work] The Simple Template for a Thorough Content Style Guide
Rather, your editorial style guide will guide writers by providing a set of standards to which they must adhere when creating content for your website, eliminating confusion, guess work, and debates over what boils down to a matter of editorial opinion among grammar and content geeks. News & Notes
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 1, 2011
[Work] Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
If you don’t care about technology you can give this one a miss but if you work in the business or just like a good bit of gossip, check it out here. . He has a wonderful writing style, stands up to the industry’s tendency to examine its own colon and generously celebrates good work wherever he finds it. Do you cry a lot at work?
MARKETING CRAFTMANSHIP | MONDAY, APRIL 25, 2011
[Work] Can Craftsmanship Go Unrecognized?
Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? The Craft of Teaching. William R. And what might be characteristics of background for success?
MARKETING CRAFTMANSHIP | SUNDAY, JUNE 12, 2011
[Work] Harrison Frazar: Hopeless Cause
Jude Works His Magic. It took 355 starts, but PGA Tour professional Harrison Frazar finally got his first career victory at the FedEx St. Jude Classic, beating Robert Karlsson on the third hole of a sudden-death playoff. Last year, he earned a total of only $200,000 – peanuts for a PGA Tour pro. Jude is the patron saint of hopeless causes.
INSIGHTIQ BLOG | TUESDAY, FEBRUARY 14, 2012
[Work] 5 Steps to Planning Successful Infrastructure: MSPs & Beyond
People want to spend it on the fancy faucets and fixtures and trust that the plumbing is in working order. So one of the keys of running a solid server infrastructure is to plan properly and utilize some basic principles that will help you stay within your budget. Plumbing is generally not where people want to spend the bulk of their money.
INSIGHTIQ BLOG | THURSDAY, JUNE 16, 2011
[Work] How the internet radio audience is changing, well, everything.
Sounds great, but does it work? As eMarketer recently reported , internet radio is in the midst of tremendous change. Its young, highly engaged audience is expected to double over the next four years thanks to smartphone streaming and in-car Wi-Fi. Just as with other highly engaged online audiences, the answer thus far appears to be yes.
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Work] Marketing Automation Preparedness
Education: Webinars that purport to educate prospects share a lot of great ideas that motivate them, but also leave them wondering just how to put them to work. Over on the Software Advice site, Jeff Pedowitz wrote an interesting article, Why the Marketing Automation Market is Floundering & 5 Fixes to Fuel It. This means personas.
WRITING ON THE WEB | MONDAY, JUNE 27, 2011
[Work] How to Start a Blog Serial Writing Project
wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Edit your work so that it is appropriate for article directories, press releases, white papers. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Or maybe I got smart. Blog this on Blogger.
MARKETING ACTION | TUESDAY, MARCH 18, 2014
[Work] Keep Calm and Learn How to Nurture Leads
The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Work] How to Add HTML Embed Codes to Your Website [Quick Tip]
If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. Note: This works for both photos and videos. 2) Highlight the embed code, then copy it to your clipboard. Facebook.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 13, 2013
[Work] My experiences trying to finish my Certification in Buyer Personas
Some were past clients – small software firms I had done work for. Buffer In order to complete my certification in buyer personas , I needed to complete 6 buyer interviews – and have them graded by the Buyer Persona Institute. Sounds kind of like a no-brainer, right? Get great insights and don’t pay a dime.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 15, 2012
[Work] Zappos Family Core Values – Mad Marketing TV
All of us at Zappos.com live the “work hard, play hard” mentality! As the host of Mad Marketing TV , Jeff Ogden of the B2B demand generatio n and global marketing company Find New Customers has the pleasure of interviewing the CEO of Delivering Happiness , Jenn Lim soon. Embrace and Drive Change. Pursue Growth and Learning.
FEARLESS COMPETITOR | MONDAY, JANUARY 30, 2012
[Work] Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
Profiled in the book, Get Back to Work Faster. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Sponsor: True Inflence. Overview.
HUBSPOT | TUESDAY, JULY 23, 2013
[Work] ESPN May Well Be the Smartest Media Brand on the Internet
The Times has committed huge resources and worked really hard to adapt to the internet, and has produced some amazing projects, like the ”Snow Fall” multimedia presentation about an avalanche. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 5, 2013
[Work] 3 Ways to Improve Your Prospecting Call Plan
At AG, we have found that our call plan works for most projects and receives many responses from prospects at all levels and in many different departments. No matter what time of year it is, it’s important to stick to your company’s call plan. Pair voicemails and emails together. Try projects every few days. Send a calendar request.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 5, 2010
[Work] Writing is a Critical B2B Marketing Skill
Lack of understanding that short article formats work well if the content provides meaty, useful insights. I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?" "What do you do?"
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 6, 2015
[Work] Courting Your Customer: Relationship Advice for Marketers
The solution: take an inventory of content assets by conducting an audit across properties so you have a repository ready and know what you have to work with. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Evaluate each piece and note gaps and problems with the content.
E-QUIP | MONDAY, SEPTEMBER 13, 2010
[Work] Should Clients Be Your Friends?
Although over 80% of the firm's business came from this one client--a large energy company--no one in the firm could tell me what upcoming work was in the pipeline. The new management team raised questions about the firm's work. But you can do that without a friendship that extends outside of work. No proposals were necessary.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Work] 5 Marketing Tactics That Don't Matter
Of course, different tactics work for different businesses. Mass emailing a news release to hundreds of people who never opted in to receive news from your business is a terrible practice, and it doesn't work. Let's stop doing what doesn't work. Here are several examples. Marketing Tactics That Don't Matter. 1. Really?
B2B MARKETING ONLINE | FRIDAY, JANUARY 7, 2011
[Work] What shape is your 2011 marketing budget?
Apportion this spend as per the influence amount you’ve worked out for that technique (for example, if you worked out that PR has 40% influence at awareness, 10% at interest, 40% on close and 10% on loyalty, and you spent £1000 on PR, then £400 goes against awareness, £100 on interest, £400 on close and £100 on loyalty).
HUBSPOT | FRIDAY, DECEMBER 13, 2013
[Work] Nonprofit Website Design: 5 Key Factors to Consider
It should all work together and conform to your brand’s colors, design style, voice, messaging, and personality. Your staff members might -- and maybe your board members -- but you’ll lose a big part of the audience that you’re trying to engage with and your website simply won’t work for you. Go online.
JUNTA 42 | MONDAY, FEBRUARY 6, 2012
[Work] What Can a Super Bowl Ad Buy You in Content Marketing?
million (folks, in this market, the economy is working just fine). So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Here are a few examples.
BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
[Work] Optimizing your site information architecture (IA) for Panda
When I first start to work with new teams, I often have the biggest difficulty selling outside-in marketing to the IAs. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research.
VIDYARD | TUESDAY, MARCH 3, 2015
[Work] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
with Linda West, Group Manager of Demand Gen at Act-On. A lot of content to attract a lot of prospects only works for so long, and more often than not, tends to attract a lot of top-of-funnel leads with no support to bring them through the funnel. How do you unlock the inner workings of your prospects’ path to greatness (a.k.a.
MARKETRI | TUESDAY, FEBRUARY 5, 2013
[Work] Starting to Think About Purchasing B2B Marketing Services?
The function will also work to distinguish your organization from the competition. The two disciplines need to be present in any successful B2B organization and ideally should work hand-in-hand. Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. What is Marketing? A. Scheduling meetings.
EMAGINE B2B BLOG | THURSDAY, OCTOBER 24, 2013
[Work] Common Complaints Answered: Why don’t we show up for “Search Term” when I type it in Google?
Now, here’s the tricky thing: this optimization process works for the phrases we have identified. This will not work if we haven’t optimized for the phrases. And, eMagine does its best to respond and take action on these constant evolutions with our clients. How so? Let’s talk about this, shall we? H1, H2, etc.
VOLACCI | WEDNESDAY, JUNE 19, 2013
[Work] Content Marketing Explained
We also see lots of information about HEB’s charity work. It certainly worked for me. This brief video looks at the concepts of content marketing , as applied in a way we''ve all seen before - a grocery store magazine. Anyone know where to get some popcorn? Lets take a look at the magazine. . know H.E. Buddy agrees.
PHOENIX RISING | WEDNESDAY, JULY 15, 2009
[Work] A Shiny Needle in the B2B Marketing Haystack
Tony: There are also some important differences in the way in which B2B Marketing Zone and the underlying Browse My Stuff system works that makes this site a bit different. Tom has been great to work with and has really helped steer this ship. Tom Pick and Tony Karrer decided to do something about it.
B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 14, 2013
[Work] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
All that stuff about thought leadership, educated markets, solution selling and lead nurturing is well and fine, but if it isn’t paying the bills, it isn’t working. I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years.
HUBSPOT | THURSDAY, MAY 16, 2013
[Work] 6 'About Us' Pages That Are Probably Better Than Yours
But having awesome content on your website is crucial to making inbound marketing work for your business. Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your ''About Us'' page. Why, with your ''About Us'' page, of course! Think again.
VIDYARD | TUESDAY, AUGUST 12, 2014
[Work] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
SunGard’s funny series works because they’ve identified an annoyance their audience can relate to and they play it up with a story IT professionals will want to share with others who are in on the joke (conveniently, other IT professionals in the target demographic). SunGard Empathizes With the IT Professional. Bravo SunGard!
SALES CHALLENGER | TUESDAY, JUNE 17, 2014
[Work] The Reason for Increased Sales Cycle Lengths
It turns out that selling to groups of stakeholders mostly requires a lot of hard work. This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Click here to read the first. So what strategies are sales teams around the world employing in order to sell to diverse stakeholders and build consensus?
BLOG MY CALLS | WEDNESDAY, NOVEMBER 20, 2013
[Work] Study: What is The #1 Factor When a Business Chooses an Agency?
As those within the industry know, low costs can often equal short cuts, low quality work – and most damning of all – the potential to receive a penalty by resorting to quick & dirty tactics. Lost cost does produce shoddy work and questionable tactics. We''ve written 3 blogs this week about the study! We agree wholeheartedly.
WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010
[Work] Brain Scans Reveal 3 Elements of “Buying Brain”
Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Whether or not there is emotional ENGAGEMENT.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 17, 2014
[Work] 3 Online Marketing Trends To Take Advantage Of
There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits. Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. Active digital-fraud fighter.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, JANUARY 20, 2011
[Work] Emotional Intelligence & the Savvy Salesperson
hard working sales manager has trained and coached the salesperson to ask the prospect for their budget before putting together a recommendation. When the equally hard working salesperson asks the prospect how much money they have in their budget often gets these answers, “I'm not sure. Colleen Stanley: Sure.
SAVVY B2B MARKETING | THURSDAY, APRIL 26, 2012
[Work] The Death of Creativity in Writing
Through her business; Jackson and Thomas e-Writing, her work with marketingprofs.com , and as a Savvy Sister at savvyb2bmarekting.com , she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet. It wants to see if you can follow rules.
VIDYARD | TUESDAY, JANUARY 21, 2014
[Work] Preview the New and Improved Vidyard Dashboard
Nestled deep within the Vidyard mountain fortress, a team of designers and software developers have been working tirelessly to enhance your Vidyard experience. There is never a good time for your favorite tool to change, especially when you’re in the midst of important work and, looking at our usage stats, Vidyard users are always busy!
JUNTA 42 | THURSDAY, AUGUST 5, 2010
[Work] There are two types of marketers: Content marketers and everyone else
Jason then goes on to talk about how entrepreneurs are Samurai's and that people who work for other people without aspirations are like rice pickers. I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. They settle. Tell us how you really feel Jason! And there is the problem.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Work] Did You Make an Impact? How to Tell Your Nonprofit's Story
Earlier this summer, it began a drip marketing campaign that outlined each part of its four-part impact model, and the metrics behind the work Invisible Children is doing in Africa. At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[Work] 8 Ways to Make Your Content More Like Personal Conversations
Let prospects know positive outcomes to expect with approaches like “this is how the solution works successfully.” We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Serving.
INBOUND SALES NETWORK | THURSDAY, JANUARY 24, 2013
[Work] A Call to In-Action
Why does it work so well? For example, if you are targeting an IT executive or professional we have found having a two-part offer works best. With all the hype around content marketing and with the development of great new tools like marketing automation, many companies have lost track of some of the basics that drive revenue growth.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Work] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
After allll of that, you''ve still got work to do: you''ve got to delight your customers so they are yours for life. That might not work so well. Hey guys. It''s 3 p.m. East Coast time. And it''s Friday. let me guess what you''re doing. Or, maybe you''re just eying the clock, bored out of your mind. We feel you. And we wanted to help.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Work] Specialization is Scary but Required for Digital Marketing
If someone wants to buy your product to solve a problem that isn’t quite what it was designed for, but you think it could work, you sell it. Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Very few of us are running at capacity.
HUBSPOT | MONDAY, JUNE 6, 2011
[Work] 7 Reasons Your Blog Isn't Growing
Have you been working hard to build a loyal following for your business, but it's just not happening for you? If you're not working with experts who could bring value to your audience, you're missing out. Why not interview book authors, experts working at familiar companies , or even your peers? Do you blog? What do you think?
HUBSPOT | THURSDAY, OCTOBER 21, 2010
[Work] The 9 Worst Ways to Use Facebook for Business
Not only will fans following you on both networks notice, but you have much more than 140 characters to work with on Facebook. As someone who works at, well, any business, you’re probably really busy. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Work] How to Meet an Event Speaker Without Making a Fool of Yourself
Here''s how it works: Head over to the INBOUND Selfie Generator , choose a speaker from the dropdown menu, and click the "Take a Selfie!" This is probably the best time for you to introduce yourself, thank them for speaking at the event, and ask any questions you have about their work. DO: Let them know on Twitter you''d like to chat.
THE FORWARD OBSERVER | TUESDAY, MARCH 3, 2015
[Work] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
So how can you you get your email marketing to work that well? Rambling on and boring your recipient does not actually work. Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop. Email is the workhorse of Internet marketing. You get the idea.
INSIGHTIQ BLOG | WEDNESDAY, SEPTEMBER 11, 2013
[Work] How to Generate Topics for Your Corporate Blog
The most common question I receive from the experts I work with is "what should I write about?" As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. I don''t have to tell you that sometimes, it''s just plain difficult. But unfortunately that''s typically not the case. Often
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 7, 2013
[Work] NICE Buys Causata to Extend Its Customer Experience Management Position
It turns out that while NICE still sells primarily to contact center managers, it is working hard to expand to clients in marketing, sales, compliance (it bought Actimize in 2007) and other areas related to customer experience. received an immediate response from the Kevin Nix of Causata , offering to talk that very morning.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 5, 2011
[Work] New Workbook: Estimating the Cost of Marketing Automation
It's useful to understand these cost categories, but the real work is gathering the details for each component. We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. The cost workbook was a particular challenge because the subject is so complex.
SALES LEAD DYNAMICS | THURSDAY, OCTOBER 28, 2010
[Work] To Stay Visible: Be Understandable, Be Memorable, Be Credible
None of these tools will work well if you use them haphazardly. As a service professional, you have three major challenges in cultivating prospects and referral sources. Challenge #1 – They must clearly understand what you do. Challenge #2 – They must remember you. Challenge #3 – They must trust you. Now, it’s time to execute. Be a Resource.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 25, 2010
[Work] Blogging: Get Your Feet Wet First
Elge Premeau in Using Blogs to Attract Attention (Without having your own) offers a way to enjoy many of the benefits of blogging without the hard work. I like blogging. It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. But it’s not for everyone. The Downside of Blogging. But it’s not.
SMASHMOUTH MARKETING | THURSDAY, APRIL 1, 2010
[Work] Lead Gen Tip for Q2: Face Time
One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. But what happens next? What should be the goal for meeting number two ? think not.
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
[Work] 2 Metrics Missing from Your PPC Report
He assumed PPC wasn''t working for him. His PPC was working. I read a great article recently on Search Engine Watch by Noran El-Shinnaway. The article lists 13 metrics that every PPC report should include. These are critical data points if you''re going to make any level of educated decisions about your PPC spend. Calls are important.
BIZNOLOGY | THURSDAY, MAY 14, 2015
[Work] Digital Transformation: Digital Darwinism or survival of the nimblest?
Any company can adapt quickly, but they need to actively and continuously work on making it happen. blacksmith, through his work, strengthens the muscles in his arms. This is my second blog post covering the topic of Digital Transformation. You can read the first one here. Digital Darwinism is one of them. It was in their brains.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Work] A Marketer's Guide to the Cloud
While we all enjoy having our calendars accessible on our work and home computers as well as on our iPhones, having our events stored in the cloud also allows us to create calendars that everyone on the marketing team can see. Backing Up – The cloud makes backing up your work so much easier. And we call it iCloud.”
WRITTENT | MONDAY, OCTOBER 20, 2014
[Work] 8 Ways What You Write Will Affect Your Bottom Line
Ensuring your links are working. Taking the time to remove 100% of your errors is difficult if you’re trying to edit your own work. Never edit your work immediately. Adding high-quality resources to your work will enhance your credibility to readers and search engines. Give Them The Meaning: The Substance of Content.
PUZZLE MARKETER | TUESDAY, MAY 22, 2012
[Work] What Makes Email Marketing So Effective
Lett’s talk a little about how it works. How Email Marketing Works? In the area of online marketing, there are many different tools that you can use. Pay-per-click campaigns, banner ads, article marketing and email marketing are just a few of the options that you have available. Email Marketing
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Work] Canadian Companies Use of Social Media
How’s it working for you? The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. Some Thoughts to Consider. Questions and Conversation.
MEASURABLE MARKETING | WEDNESDAY, MARCH 21, 2012
[Work] Introducing Google's Project Re:Brief, a Documentary Set to Shake Up the Ad Industry
In the film, five leading creatives, who have produced truly iconic ad campaigns in the past 50 years, are called upon to re-imagine their work in light of the digital era. Check out the segments below, and let us know what you think - do you find them inspiring
HINGE MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Work] How Your AEC Firm’s Brand Affects Recruiting Top Talent
If a highly skilled employee is going to work for your firm, they want to know they are joining a firm with a solid reputation. Think about how you can portray what it is about your firm that makes it a great place to work. How will your firm attract top talent in the coming years? Reputation A lot of firms have a good reputation.
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Work] 4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. But sometimes, our marketing campaigns just don''t work out. Here, Nesquik relied heavily on its mobile audience to make this work. Come on!). Insulting much? You bet.
SMALL MANUFACTURER BLOG | THURSDAY, JUNE 26, 2014
[Work] Manufacturers Must Create Websites with Millennials in Mind
And by prepare, I mean create responsive websites geared toward multiple audiences: Customers and Prospects using their devices while on the go AND Millennials looking for work. More than half a million jobs in manufacturing remain unfilled due to a labor skills gap, according to the May 7, 2014 US News & World Report article. Source ).
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 1, 2012
[Work] What Does a Content Marketing Strategy Mean for Industrial Companies?
In my experience, option number 3 works the best. I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.”
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Work] 4 Things Mobile Marketers Are Doing Wrong
The bottom line: if you are conducting a mobile click-to-call campaign (and you should) don't rely on Google to tell you how well it is working. We all know the stats about mobile marketing. It is going to explode. Google says that mobile search will surpass desktop search by the end of 2013. Here are the 4 biggest mistakes: 1. Mobile=calls.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 10, 2012
[Work] Why Social Shouldn’t Scare Email Marketers
Another great thing about email, it works across platforms. “It’s the standardized open way to send one message across systems,” Baer told me. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions.
HUBSPOT | TUESDAY, MARCH 3, 2015
[Work] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
Note: They work best with small data sets.). It''s great for comparing different categories, ideas, or results, and since you don''t need to create or customize a lot of shapes, it''s a lot less work. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right! Don''t be shy. Research. Research. Use borders.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 8, 2011
[Work] A B2B Marketing Fail With Positive ROI
Goal: Keep up with all paying work, do our best at it and win some new business too. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts. What were the results? only completed 10 blogs.
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Work] Insights from How to Find New Customers
Let’s examine some critical insights from How to Find New Customers to see how it works. We start with the single most important factor — the customer buying process: This is the key principle of How to Find New Customers. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. Social Call.
BUYEROLOGY | THURSDAY, OCTOBER 13, 2011
[Work] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
If you haven’t worked with human resources for several years to examine new talent requirements for true systemic changes, then this could be a good starting point. Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. Technology.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Work] The 15 Best LinkedIn Pulse Articles On Marketing
I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! Because Software. Worth a read. 2.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 24, 2010
[Work] Listen Up Freelancers & Other Solo Professionals
If you are working for yourself, you need to check this out right away. And do big companies really want to work with one-person companies? In this session with internationally-recognized sales expert Jill Konrath, you'll learn: Why and when larger organizations really like to work with freelancers.
ANNUITAS | THURSDAY, OCTOBER 23, 2014
[Work] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
CRIMSON MARKETING | THURSDAY, MARCH 5, 2015
[Work] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
” Marketing managers are working in a grey are when it comes to marketing technology because there is insufficient research available to show which tools pay off and, in turn, gain a vote of confidence. . 4. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet.
BIZNOLOGY | MONDAY, NOVEMBER 15, 2010
[Work] Conquer CyberOverload
regularly clear my inbox, I set priorities, I have uninterrupted time to work on projects that require more concentration, I take break days from work (including e-mail) on weekends and sometimes during the week, too. It doesn't work 100% for me. Image by cackhanded via Flickr. And I have another confession to make.
HUBSPOT | FRIDAY, MAY 8, 2015
[Work] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
Keep in mind, though, that Google's new mobile algorithm recognizes the benefits of using a single URL for indexing and sharing content across devices.). 4) Making your text, images, and overall design work for mobile. If the design of your website doesn't work well on a smartphone or tablet, they might give up and leave your page.
B2B IDEAS @ WORK | FRIDAY, SEPTEMBER 2, 2011
[Work] B2B Social Media Marketing Case Study: My Fortunate Failure
” This happened to be during a time period when my work schedule had begun to sap my blogging efforts, and I couldn’t shake Gass’ challenge from my head. Even though I was busier on client work than I'd been in the past two years, I wanted to prove something to myself, to my coworkers, and to my clients and prospects.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 4, 2012
[Work] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
Having worked with James in the trenches over the years, his ‘get your hands dirty in the data’ approach is one that I am all about, but see time and time again that not enough marketers follow. by Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts.
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Work] What Does Your A/E/C RFP Response Really Look Like?
When you prepare an RFP response, you spend countless hours working out estimates, compiling a team, assembling the most relevant items in your portfolio, and more. That makes us wonder whether your work and your industry perspective might be dated too.” The Lost Bid. Shouldn’t it speak for itself? That’s it.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Work] Is Content Marketing A Sustainable Marketing Strategy?
And predictably, that got a few people worked up. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled “Is The Death Of Content Marketing Imminent?” Always has.
SYNECORE | FRIDAY, FEBRUARY 6, 2015
[Work] Why You Should Never Use a Website Builder to Design Your Website
They will also work with you and tailor your website design to your needs and your business. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Work] How to Be Persistent in Sales Without Annoying Your Prospects
Phone and email are often the default methods for connection with new prospects -- they''re direct, and they work. When working target accounts, smart salespeople are willing to talk to anyone to find out about the goals, challenges, and priorities of those accounts. Next step? Get them on the phone. Shooting Over an Email.
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Work] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
Growth Through Measuring and Replicating What Works. Rapid growth comes not only through hard work, but also through finding ways to delight your customers. You work so that you can make a dent in the universe. Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. They were your ideas.
JUNTA 42 | FRIDAY, JULY 16, 2010
[Work] Create Your Own Content Category
Workshifting is the idea that we can work from anywhere, anytime. One of the tenets to delivering higher purpose content marketing is to develop your own content category. Let me explain. I was talking to a web marketer a few weeks back who asked: "I have seven competitors and we are all fighting for the same keywords. What do we do?".
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 17, 2013
[Work] 4 Guidelines For Prospecting Into State And Local Governments
If your company has a dedicated government specific segment, it may be beneficial to tell the prospect that, so they know that you understand the process and that you can help with some of the heavy lifting when working with an RFP or avoid going to one. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs.
LEADERSHIP | TUESDAY, OCTOBER 21, 2014
[Work] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
Simon Sinek talks about how work-life imbalance is a problem of bad leadership. The bane of so many organizations is the lack of delegation, the absence of trust, power sitting in the boardroom, no autonomy at the grass root level, and overall, a work environment that is missing good leadership. This is how we learn and grow.”.
MODERN B2B MARKETING | MONDAY, APRIL 7, 2014
[Work] Innovation in the Nation
The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.