Page 99 of 244 Previous | Next 
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 1+1=3 – How Partner Marketing Defies the Laws of Math
    Why Partner Marketing Works. Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Getting Started with Partner Marketing. Modern Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Work] Will Jet Engines Ever Be Social?
    Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. But that doesn’t make these devices social, just connected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2011
    [Work] Social media and the end of empathy
    Nerves were beyond frayed.  I remember spending one Labor Day weekend sorting through reams of lot numbers in search of alternatives that might work. Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Well I didn’t use this for the halibut. 
  • ACT-ON  |  MONDAY, NOVEMBER 16, 2015
    [Work] Five Ways to Be a Content Marketing Hero
    In today’s ultra-competitive content world, there are some very specific things to keep top-of-mind when working at being a content hero. What’s a Hero? By being a content hero! Learn to deliver content that moves, solves problems, and incites action. So, what can we do to be content heroes? He helps no one. He would not solve any problems.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Work] How to Never Run Out of Content Marketing Ideas
    With this foundation of information, you can identify which content is working within your niche. Knowing what’s working for other people is one of the best ways to narrow down which topics, content types, and distribution channels you should be focusing on. As a content creator , coming up with new ideas all the time can be tough.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Work] 7 Ways to Format Blogs to Engage Readers’ Brains
    Okay, that sounds a bit oowy-woowy and sneaky, maybe even dangerous. I’m not talking hypnotic suggestions or even tapping into Freudian drives of sex or fear…(although, heck, that sure works, too!). What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? The call to action. P.S.S.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    The best part about native advertising is that it’s optimized to scale across platforms and work within the context of mobile scrolling, and it also makes it easier for technologies like click-to-calls to work fluidly. Want to learn more about how you can make social media work for you? Why is that? For advertisers?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Work] The Brand Resolution That You Can’t Skip
    These guidelines will work best as living documents that are updated as you encounter new questions. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! Friendly.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 14, 2014
    [Work] 3 Simple & Effective Email Marketing Tips for the New Year
    We’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing. To give you some inspiration, we’ve got 3 simple and effective tips to make your email marketing work better today and all through the year. 1. Win ‘Em Back.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Work] 4 Steps to Re-Engage Stale Contacts
    Keeping track of your typical campaign benchmarks (open, click-through-rate, form conversion, unsubscribe etc…) will help you gauge overtime what type of messaging and frequency works best for your audiences in the different segments. So, you are starting the year with a huge database of contacts. That is the question. ’ 3.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Work] Why Your Business Should Go Mobile
    Of course, you can also work with a mobile developer to build a mobile friendly or responsive website. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Believe the data, your customers are exercising that option daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 3 Steps to Building a Better B2B Target Account List
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. After all, you know what companies to target, right? Really.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Work] Target's Credit Card Breach Leads to Customer Service Nightmare
    For example, when HubSpot support becomes aware of any serious issue with our services or software, we immediately make sure it is posted to our dedicated notification center for emergences: trust.hubspot.com , and start working with our social media team to communicate intelligently with those impacted. That is, until yesterday. Inbound
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Work] MarketingProfs B2B Marketing Awards 2013
    Sound like work you’ve done this year? The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. That’s what this award is all about.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Work] Facebook Targeting – Improved User Engagement
    The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 16, 2013
    [Work] What the Marketing Automation Vendors Won’t Tell You
    Too many of the exciting presentations from marketing automation, campaign management and email providers make light of the hard work to bring multi-sourced customer and prospect data together in a usable way.  This work is often beyond the capability of the internal IT or marketing team so the project stalls out.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Work] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    How to intelligently plan a content strategy that works. Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. SEO isn’t bad.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [Work] Virgin America tackles cross-identity marketing
    Is it working for you? I just took a flight on Virgin America from San Francisco to Toronto. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also. Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me.
  • HINGE MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Work] Why I Joined Hinge
    For example, I learned from their latest research study that 81.5% of firms receive referrals from sources they have not worked with directly. For those who know me or my reputation as a thought leader in construction marketing, you are probably surprised by my move. All marketers know that differentiation for their clients is key. The Team.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 27, 2010
    [Work] Cold Calling Requires TEAMWORK!
    What we discover from each show is that the only way they can accomplish each mission is by working together as a team. What's gonna work! What's going to work TEEAAMWORK! We're not too big And we're not too tough But when we work together We've got the right stuff Gooooo Wonder Pets, ya'ay! What's gonna work?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Work] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
    For more on why resumes don’t work, read  Here Are 8 Important Traits That A Resume Just Can’t Illustrate. Why doesn’t it work? In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time. (This is one of the most popular posts ever here.).
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Work] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    If you’ve got the other parts of your blog working, even a modest stream of traffic can be enough to make a blog worthwhile. After headlines, the next place to work your keyword in is in the subheaders. The reason long-form content works is because it goes into great detail. Unread. Unshared. Unprofitable. But it helps. A lot.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Work] A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
    That''s how call tracking used to work. There was a brief period of silence followed by this, "We''re concerned that if they can tell how few phone calls we''re generating, they won''t work with us.". Lately a few local SEO companies having been writing articles bashing call tracking. They claim that it hurts SEO. It doesn''t. Period.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Work] In the Content Marketing Kingdom, Third-Party Experts Rule
    ” Whom do you believe?  I bet over 9 out of 10 will say the neighbor.  He does not work for Subaru -so he has no vested interest. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. They, too, can help build your content kingdom.”
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Work] How To Protect Your B2B Marketing Budget
    also worked with a few who couldn’t market their way out of a brown paper bag, yet were very adept at playing the corporate game and commanding large budgets. Budgets are cut for all sorts of reasons, some rational and some not. But it helps to have a strategy to reduce the impact that cut-marketing-first thinking will have on you.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Work] Book Review: Social PR Secrets by Lisa Buyer
    Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline. If you "just do it" as you read, you''ll get a great result for the website you''re working on today. Getting Social with the Media. Inkybee.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Work] How to Measure Success in Inbound Marketing
    The importance of #3 is so that you can iterate and do more of what’s working to get #1 and #2, and less of what’s not working. Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Work] Google Authorship Removed From SERPs
    This will build and maintain your authority, and work along with your other SEO efforts to improve your position in SERPs over time! On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple. It’s possible.
  • BIZNOLOGY  |  MONDAY, MARCH 11, 2013
    [Work] The intranet social garden and quantum mechanics
    As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others. Photo credit: Serolynne. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions?
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Work] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    It’s a good time to work hard and improve what we do in 2012 and beyond. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. Ask any serious agency. We do live in an integrated world.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Work] Nice to connect with our client Mintigo
    Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Thank God for my world class network that was built for many years. yesterday.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Work] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Oftentimes, they are in fact giving you the keys to success by pinpointing exactly what you need to work on. And make no mistake about it, everyone is watching. Love him or hate him, when he speaks, people listen. Live Your Brand.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Work] 5 Tips in Building a Great Website in BtoB Marketing
    We did tons of work on Find New Customers last week, so I’d love to hear what you think of it. I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. This is a big mistake. Have one main offering.
  • FATHOM  |  WEDNESDAY, AUGUST 7, 2013
    [Work] New Physician Feedback a Marketing Opportunity for Healthcare IT Companies
    Physicians are busy people working in a highly fluctuating climate. A recent study— the  Wolters Kluwer Health 2013 Physician Outlook Survey  (PDF) by Ipsos—shows  more than 8 in 10 physicians are challenged by the following: Spending more time with patients. Keeping up with the latest research. Navigating the Affordable Care Act (ACA).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Work] Goldilocks and the 3 Lead Nurturing Programs
    Her lead nurturing program is up and running before her porridge gets cold, but is it working? by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. This Lead Nurturing Program is Too Hard. This Lead Nurturing Program is Too Soft.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Work] Example of a LinkedIn Strategy That Gets Big Payoffs
    Several other companies we’ve worked with so they know we’re a credible resource. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson. The research may surprise you!). _.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Work] Social scoring and the business case for blocking Twitter spammers
    But in this age of algorithms and Klout scores, simply having large numbers of non-human followers could work against you because that “conversation ratio&# is going to be a measure of influence. Yes, this takes a little extra work, but the 18,000 people who follow me are legitimate, real people to the best of my knowledge.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Work] Be human. Your customers will thank you.
    You’re setting yourself up to do a lot of extra work around convincing prospects of your brand’s value. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. ” of a brand.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Work] 20 Topic Ideas For Your Next Social Post
    Tennessee Brew Works promoted a “beer and good music” pairing for National Beer Day. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Lesser-known holidays. Gift ideas.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Work] How to Screen for Top-Notch Writers
    Create a detailed job description (and job title) that''s reflective of the work they''ll be doing. Will they work with "difficult personalities" as they research and interview? Tone & Personality - Based on their email, cover letter, application, and/or resume, does the applicant seem like someone you''d like to work with?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Work] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    GoPro-style footage from the user’s perspective specifically works well in accomplishing this. Author: Dayna Rothman When one real estate firm employee’s daily grind became too saturated with routine, he decided to take matters into his own hands.What did he do to snap out of his routine? million YouTube views in its first two days.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Work] Are You Ready for Marketing Automation? Here’s How to Find Out
    Does your marketing team make data-driven decisions? A MAP solution works best when marketers feed it actionable buyer data, and when they are prepared to apply the data-driven insights a MAP can provide. The right solution can also help you continually fine-tune your approach by providing reporting on what worked and what didn’t.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Work] The Doom Boom: Inside the Surivival Industry's Explosive Growth
    Hogwood's explanation reminded me of Wharton Professor Jonah Berger’s work on the transmission of ideas. When you tune in, you can't help but wonder: How will they divide the work? Can they work together? How it works is simple: Players draw and discard cards that prompt them to act out a skill-testing scenario. Why now?
  • THE ROI GUY  |  WEDNESDAY, JUNE 13, 2012
    [Work] IDC introduces new Cloud Decision Framework (powered by Alinean) at IDC / IDG Cloud Leadership Forum in Santa Clara
    Using IDC’s online Cloud Decision Framework (powered by Alinean), analysts worked hands-on, with participants to evaluate the operational, organizational and financial considerations of their hosting decisions, by helping them quantify the true cost of their cloud initiatives.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Work] How HubSpot Grew by 50% in 2013: A Year in Review
    The way people live, work, shop, and buy has changed, and we are proud to say that both our culture and our products help employees and companies alike solve for the customer. The inbound movement has never been solely about software. It''s about a different way of engaging prospects, not as targets or numbers, but as people.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Work] Research Finds Expanded Marketing Role Correlates With Business Results
    Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Work] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
    His credentials and a history of working with tax policy enabled him to establish credibility with those he was addressing. Lawrence manages a small tech company and works as a freelancer when he’s not taking MBA classes. 5 Tips to Create a Persuasive Speech. And they write monthly guest posts for this blog too.).
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Work] How To Analyze and Grow Website Visits
    Which sources of traffic should you work to increase? Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. The short answer?
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Work] Don't Be Fooled: Introducing REAL Phone Lead Scoring
    LogMyCalls Conversation Analytics works in a similar way. Conversation Analytics analyzes the words spoken on every call with speech recognition technology and then runs the content through hundreds of simultaneously working algorithms. Fool me once, shame on you. Fool me twice, shame on me. They don''t. What Lead Scoring Isn''t.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 17, 2015
    [Work] A Closer Look at Activating the New American Mainstream in Marketing [Interview]
    It confirmed much of what we already knew, and that work still needs to be done.”. Many marketers are hoping that general American advertising will work for everyone, and that’s not necessarily the case.”. Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. population.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 30, 2013
    [Work] The New Rules of Lead Generation: Book Review
    He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Scott, for review. Measure.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Work] No Lead Left Behind
    Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e. The Old Way. We all know the old adage of marketing chucking leads over the fence to sales. Closed Loop Processing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Work] Why Your Website Needs a Good Cleaning
    Here is a terrific infographic from our friends at Marketo about how relevance and retargeting works for re-engaging customers who may have strayed. Have you been keeping your website content up to date? Let me help you out. The answer is no. The average page size is now over 2MB so this tells me we’re just not paying a ton of attention.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Work] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Tell me about how that social media presence grew -- did the zombie theme just make it happen, or did you work at it? It was a combination of work and natural interest. So they''ve both got a good sensibility about what will work on social. think the reason zombies work is it just seems okay to hurt zombies. Always.
  • WRITTENT  |  MONDAY, JULY 1, 2013
    [Work] 23 Terrible Blog Marketing Tips You Should Ignore
    You Don’t Need SEO. “If you write great content, people will come.” If you know how this piece of advice works, please enlighten us, because we’re downright confused. Advice to sprinkle your comments far and wide over the internet may have once worked, but it surely doesn’t anymore. You Can Edit Your Own Work. Blog Every Day.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Work] 5 Viral Marketing Lessons From Dropbox
    These other products didn't work all of the time and would create file errors. Dropbox decided to make a simple file storage application that worked. It didn't work for them. Still, they realized they were still growing despite the fact that these efforts weren't working. That all sounds pretty smart right?
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Work] Lead Generation Recap
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 10, 2011
    [Work] Innovation Gone Wild On Madison Avenue
    Big ideas, hard work, never settling, openness to constant change and technologies, attracting the best talent with the best attitudes, simultaneously getting people from many different disciplines to have a singular, unrelenting and unified focus.&#. “Crowdsourcing on the prowl in Adland’s jungle”. disappear.  Agile Agency – SXSW.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Work] What Does Success Look Like?
    Why do people want to work for us? This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Want to harness what really defines success?
  • NETLINE B2B MARKETING  |  FRIDAY, FEBRUARY 8, 2013
    [Work] On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience
    They will also work cross-functionally with my team to further fine tune the campaign and its extension to our audience. Fortino:  This is done on a case by case basis and it generally only works well when the content is pre-disposed/positioned towards speaking to the challenges of each stage of the journey. Best Practices of….
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Work] Bigger Facebook Ad Images: How to Prepare Yourself
    Trying out different ad formats to see what works best with your message (News Feed, Right Side, etc.). As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing?
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Work] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    Turner will work with marketers to replace traditional commercials with pods that tell a brand story. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We disagree with an article that claims native advertising’s best days are behind it. This week’s show. Content marketing in the news.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Work] 5 Essential Insights You Can Uncover Using Twitter Analytics
    This shows you how many engagements and impressions each one earned, helping you pinpoint which paid promotions are working (and which ones aren''t). Then, work those insights into your social media marketing strategy for a more successful way forward. and that''s about it. Which countries and cities are the majority from?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Work] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    As the director of marketing at Skyword, I travel for work, but I never really get the chance to know many of the cities I visit. That trade brings diversity and economic prosperity, and it also requires massive amounts of operational know-how and vision to keep the ports working. million metric tons of cargo. What changed?
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Work] Commercial Misconduct: The Worst TV Ads Ever
    And how does the product or service advertised here actually work? In all fairness to the folks at WeBuyAnyCar.com, they do have an ad that does a much, much better job of explaining how their service works (without using a terrible jingle). It was a simpler time, back then … before the rise of DVRs and streaming video services.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Work] Five Expert Guides to SEO Keyword Research
    Ian Cleary helpfully explains how Google’s new Keyword Planner tool works, how to access it, the differences between the new tool and more-robust-but-now-discontinued Keyword Research tool, and the three options for performing keyword research with the new tool. What other tools and resources are most valuable for keyword research?
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 27, 2012
    [Work] Overcoming Your Fear of Social Media
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns Being active in social media requires self-confidence. Social Beings. Globalization.
  • THE ROI GUY  |  FRIDAY, APRIL 12, 2013
    [Work] Top Ten Ways to Immediately Improve Sales Tool Adoption
    You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. This contrast can clearly illustrate how the old techniques just don’t work any longer, and the superior value-added nature of the new approach.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Work] Is Marketing hurting your company?
    Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. But could much of this hard work be misguided? The marketing department of almost any B2B company is a busy place. Could it, in fact, be limiting your company’s potential?
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Work] 3 Key Ingredients for Business Social Media Success
    Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Survey them and ask. SMO is the new SEO.
  • LATTICE  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Does Your Team Have the Right Skills to Deploy Predictive Marketing?
    Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. It requires ideas.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Work] Pinterest Now Supports Animated GIFs [New Feature]
    There are three big reasons why you should know about this new Pinterest feature: 1) Now, you need to beware of Pinterest while at work -- I have a feeling that animated GIFs will make Pinterest even more addicting than it already is. You know this already, but sometimes it amazes me how fast technology moves. Quick turnaround, right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Work] 5 Marketing Takeaways From Dreamforce 2014
    In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. Connectivity -.Right So where is this going? billion by 2017.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Work] How Are You Monitoring Your Competitors?
    It doesn’t take much to get something working from off shore. Yeah I know you have your eyes on your major competitors. You have your salesmen and distributors feeding you information , but have you used the tools on the internet to see what the social network is saying about you and your competition? Google Analytics: [link].
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Work] Email Marketing: Amazon Launches Workmail
    This service is designed solely for work-related communication, not for personal use. Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. The latest addition: Workmail, an email and calendar service.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Work] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 27, 2013
    [Work] [Video] Make Getting More LinkedIn Recommendations a High Priority
    Now get to work So how many LinkedIn recommendations do you have on your profile? If you don’t have at least 10, you’re selling yourself short – and here’s why. Your prospects are checking you out. They want to know what kind of person you are. Not too impressive. And that they really appreciated the time she spent understanding their needs.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Work] How Does a Brand Become Social? #WeFirst
    The “one way street” model of marketing simply will not work in an era of collaborative engagement. Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  No Such Thing as “One Way”.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 21, 2012
    [Work] Media Companies are Changing Ways They Deliver Content
    Of those that currently own tablets, 74% said they read work-related digital magazines on these devices. According to a recent article in BtoB Magazine, Making the Most of Mobile  is beginning to change. Here’s an interesting stat – in December of 2011, eMarketer released a study that showed mobile had surpassed print readership.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Work] B2B Content Marketing: How To Get Your Prospects To Love You
    Who does your buyer persona report to at work? Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. For ages, marketing was constrained by space limitations (i.e.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Work] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Work] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    Think of your landing page as a work of art. At this stage, you still don’t know what is going to work and what isn’t. Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. Again. And again. And again.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Work] MarTech Conference: Some Random Impressions and Interesting New Vendors
    What stood out was that the smoothest deployment happened when the creative and technical work was done by two independent agencies. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Work] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    Keep in mind that increasing the customer base is not always the primary goal you need to work towards. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right?
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Work] 4 Essential Tips for Navigating the Content Planning Roadmap
    From email and landing page copy, to titles and subject lines, to tweets and blog posts, everything has to work together so it can effectively speak to the target audience. What makes for a successful family road trip? Content planning is a similar undertaking. Pair your content planning with the three stages of the buyer’s journey. Decision.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Work] 5 Goals for Your Blog & Website… and One Big Challenge
    No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. What has worked best for you? What do you want your blog to do for your business? One of them is a big challenge….
  • WRITTENT  |  TUESDAY, JANUARY 14, 2014
    [Work] 5 Signs Your Company Needs a Blog Writing Service
    When professionals are on the job, you can be sure you’re posting quality work that will answer a buyer’s questions while also driving more traffic to your website. 2. A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. Here are five signs you need a blog writing service. Zero Blog.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 16, 2013
    [Work] Sales Tips for Prospecting: Constant and Never-Ending Improvement (Part 3 of 3)
    To practice CANI, work harder on yourself than you work on your job.   The Japanese word for this concept is Kaizen , and successful companies like GE refer to this as Six Sigma. Are you looking for ways to advance in your sales career? Here are the links to Part I and Part II of this series, in case you missed them. Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Work] How to Eliminate Fluff From Your Business Blog
    You probably have a general understanding of the working sales and marketing gears of your company, but let''s face it, every company is different and is comprised of unique methodologies and office environments. I don''t like fluff on my sandwiches or on my computer screen. One too many times I''m sure. Host guest writers.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Work] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s pretty easy to tell if a PPC campaign is working because all of the results are laid right out in front of you. If you already have a PPC campaign that’s working for you, don’t abandon it, but don’t ignore SEO either. The Ultimate Guide to Picking the Right Search Engine Option for Your Business.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Work] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Creating amazing titles is a huge component of their marketing strategy – and it really works! Find more in 7 Steps to Creating Titles that Work. In the early days of content marketing, loading your pages up with tons of tags worked, and it was a great way to rank for similar keywords. Content Marketing = Guaranteed SEO.
  • THE POINT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Work] Key to Marketing Automation Success: Process First, then Campaigns
    In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. And that fact, I would propose, is a good sign for a maturing market. emphasis mine). No, not necessarily.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Work] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    enjoy working through conceptual problems and tend to digress to the theoretical. work with B2B clients on media and integrated marketing programs. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. But don’t expect to hear a lot about my family.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Work] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Humor sometimes works too. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs , it is becoming even more difficult to stay in the coveted inbox. Timely Content. Multimedia. Human Copy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Work] Inbound Marketing Defined in 140 Characters
    Corey_bos Make things that make people want to work with you. My job is inbound marketing. But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white? Well, like a typical inbound marketer, I decided to ask Twitter. Here''s what people had to say. True story. So-so?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Work] What Are You Doing To Prevent Cold Calling Burn-out?
    The terms I’ve used to describe our encouraging work environment has opened me up to a little ribbing from my colleagues over the years. Definitely a great tip I plan on working on with my team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number.
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Work] The Ultimate Checklist for Integrated Marketing
    Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you’re likely already working with. 1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Work] Recruiting the Best Inside Sales Rep Candidates for your Business
    Whether an employee is in an entry level inside sales rep, on the management team, or even the owner of the company, each and every person who works with us has a direct impact on the success of our business. Leverage your social network to find qualified candidates that fit your position. Too often, recruitment can fall by the wayside.
<< 1 2 ... 97 98 99 100 101 ... 243 244 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...