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  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Work] What Is Account-Based Marketing (ABM) and Is It Right for You?
    The ABM marketer not only speaks the same language, but also works closely with sales to identify accounts and pursue them throughout the sales process. And work closely with your sales team so they can follow up on campaigns in a timely manner and with a consistent message. What Is Account-Based Marketing? Benefit 1: Clear ROI.
  • CHRIS KOCH  |  FRIDAY, MAY 20, 2011
    [Work] How to get employees involved in social media: focus on ideas
    Here are some examples of how this can work: Internal. Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] In Sales, Optimism Sells
    Before you start your day, acknowledge that there really shouldn’t be any reason for you NOT to be happy and even though working the phones can be a grind, don’t let that bring your mojo down. Now either decide to empower the problems or work through them the best that you can and move on with your day.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 14, 2012
    [Work] Top 5 Picks for Your Company Summer Outing
    It’s a great time of the year to thank everyone for all of their hard work and to increase employee morale (especially when the event takes place on a work day). It’s about that time again. Company outings are a great way for your company as a whole to relax and unwind a bit. In Boston we have a lot of these to choose from.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Work] 5 Ways to Make Your Blog Post Interactive on the Cheap
    Listen to all different kinds of podcasts to figure out what works. As you develop your podcast and find what works, you will find you can adjust and evolve episode to episode based on listener feedback or performance statistics. Static marketing content is as outdated as print-only newspapers. Not convinced yet? via GIPHY. 4) Qzzr.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 31, 2011
    [Work] Do You Listen to Your Customers?
    Chris is an anthropologist who works in customer experience design and his post is definitely worth reading. Sometimes this is a great way to get introduced to others in the company or see what you contact is interested in outside of work. One of the most important rules of sales is to listen to your customers. Shut Up. Be Naive.
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Work] [Podcast]Why Should I Curate Content?
    You can''t build credibility if you aren''t producing content, and curating is an easy and effective way to start showing that you don''t just work in your industry-- you know it.  . Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. Why is that?  . See you then!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Work] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    The one speaker that addressed this issue told me privately that one of the IT clients he worked with almost lost her job as she had implemented a very costly cloud initiative without recognizing, or dealing with, any of the change management issues. Photo credit: Christopher S. As someone who is a boundary spanner, this rings quite true.
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Work] Avoid Sites That Sell Followers
    All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. will not get you the results you desire.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Work] Social Sharing Might Get You Sued: Social Media And Copyright Law
    The term “all rights reserved&# or a trademark is commonly used by the owner or author of an original piece of work to identify that the author is providing notice that they hold all the rights to that content, its distribution and derivatives of the work. You could even get sued. All Rights Reserved. trademark law. Fair Use.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 19, 2015
    [Work] The Importance Of Market Intelligence For CMOs
    For CMOs (chief  marketing  officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Work] 9 Elements for a Successful Marketing Program Mix
    Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Eventually, you’re bound to find the promotion tactic that works best for your manufacturing content. You know your manufacturing audience. Deep breath.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Work] 6 Trends Highlighted at Social Media Marketing World
    If you don’t have one already, it might be time to start working on a visual strategy. 2. by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. The following are 6 key trends derived from the report. 1. Blog, blog, and blog!  Simply put, more content equals more traffic.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Work] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    To see what works, it’s crucial to find new opportunities and test new waters. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. After all, the customer acquisition and retention landscape is evolving faster than ever.
  • E-QUIP  |  TUESDAY, DECEMBER 17, 2013
    [Work] Could More Admin Support Improve Profitability?
    In exploring what their work entailed, I discovered that much of it was doing risk calculations. "Is that something that we could train our admin staff to do?" I asked. Much of the work this individual performed had previously been done by the project manager—documentation, accounting, tracking, coordination, communication.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 11, 2016
    [Work] A Valentine’s Day ode to marketing tech entrepreneurs
    Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. This is evolution in action, exploring a multitude of variations, eliminating those that don’t work, propagating those that do. But I do read their emails, and I do visit their websites. But you know what? P.P.S.
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Why You Should Never Use a Website Builder to Design Your Website
    They will also work with you and tailor your website design to your needs and your business. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Work] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. The data shows that content marketing works—even for B2B brands. They work, too. Author: Sesame Mish Customers are the lifeblood of any business. Company Blog.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Work] Tips For An Effective Content Marketing Strategy
    With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Work] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip report,” which is a compilation of all your press mentions during a given time period. Two of them are free!). Google News Alerts. Newsle.
  • ACT-ON  |  WEDNESDAY, DECEMBER 9, 2015
    [Work] Understanding and Reducing Soft Bounces
    Getting your email delivered is the first step to successful email deliverability. Once an email is successfully sent, it either gets delivered or bounces back – there is no in-between. Hard vs. Soft Bounces. Traditionally, a “hard bounce” indicates a permanent reason an email cannot be delivered. High Hard Bounce Rate Can Trigger Soft Bounces.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Work] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    software company I worked for back in the 90′s shipped the product (at that time on multiple floppy disks) in enameled steel cases (many of which later ended up in customers’ garages—they made excellent tool boxes). A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Well, no. 32.17.
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Work] What Holiday Shopping Taught Me About Email Marketing
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 23, 2015
    [Work] Making Google Pigeon fly for you
    But don’t panic – with a little understanding of what Pigeon is, and some tweaks to your online presence, you can make it work in your favour. Have your search results declined in recent months? If so, Google’s new local-search ranking algorithm, Pigeon, could be the culprit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How many Twitter accounts should you have?
    ” And the business benefits start to accrue. I was on the receiving end of these conversations, all of them resulting from friendships that started on Twitter: “Would you be interested in working for the UK government?” How many Twitter accounts should I have? For instance I have two accounts, business and personal. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Work] How To Find Your Community of Advocates With Engaging Customer Events
    For example, the Markies , our annual digital marketing awards, promote best practices and celebrate the accomplishments of modern marketers in the rapidly evolving industry we are working in. As consumers, we are always more likely to recommend a product or service when we have bought into it. Content Marketing Oracle Marketing Cloud
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 18, 2016
    [Work] Why Lead Quality Matters
    It mucks up the works and slows everything down. The “old skool” approach said, “A lead is a lead, all my landing pages work great at getting leads, and we’ll pass all these leads to sales. From the marketing perspective it’s pretty simple. I don’t want the sales team coming at me upset about their leads. Who wants that? WRONG.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 18, 2015
    [Work] Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 [Podcast]
    Marc Maron is a comedian who has appeared on everything from Late Night with Conan O'Brien to VH1, HBO, and Comedy Central, but it's his work outside the standup comedy circuit that has been getting him a lot of attention these past few years. It's so popular that even President Obama wanted to be interviewed on the show.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. How did I quote him for my services?  I simply told him to buy Facebook Me! Experiment.  And then experiment some more.  Kaizen.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Work] How to Structure a Kick-Ass Marketing Team for Any Company
    After years of working with thousands of customers, we've got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. Digital: Do they understand how the internet works and how businesses can leverage it? Here's how: Talent. That could be a book!). GREAT!
  • HALEY MARKETING  |  TUESDAY, MARCH 22, 2016
    [Work] Have You Checked Your Website’s Oil Lately?
    Sometimes, you can even drive your car while someone is working on it (honest, it's not dangerous!). Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your can be inconvenient, but you do it anyway, right? Your website is a lot like your car. When it comes to maintenance, anyway! It extends the life of your vehicle. Cheers!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Pinterest Announces Rich Pins for Articles
    So hop on the bandwagon -- the time is now to sort out how to make Pinterest work for you. A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! More things to pin! You can pin, say. Author Name. Source URL.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Work] Getting Your Company’s Voice Right
    You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. What kind of cocktail party discussion would you have with your ideal customer outside of work?” Know your company’s character. Be more human. This creates trust.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2012
    [Work] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Increasingly they expect the disparate services they employ to run their operations – from measuring the performance of talent to measuring revenue performance – to work in concert with each other. (It’s why we created a marketplace where B2B sales and marketing apps could talk to each other.). billion. billion in December.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Work] 7 Misconceptions About the New EU Privacy Regulations
    While the news about the directive has been somewhat muted, these regulations have been in the works for a while now. Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. This came out of nowhere!
  • HINGE MARKETING  |  MONDAY, JUNE 13, 2016
    [Work] Effective Calls to Action Require More Science Than Art
    This same principle is at work in online calls to action. What really works is testing. A/B testing—comparing the statistical performance of two variants with only one difference—is the only true way to learn what works best. Contact us to learn how we can help put your website to work and turn it into a lead generating machine.
  • NUSPARK  |  THURSDAY, JUNE 14, 2012
    [Work] Case Studies; How to Get Them Approved and Presented Publicly
    Many times he and his staff had done the work to write up a complete case study, only to find that they couldn’t get the client to sign off on it. If the CxO team doesn’t know about it, then your sales team should be working with your contacts within the company to build awareness. His biggest challenge? Think strategically. Content
  • NUSPARK  |  THURSDAY, JUNE 14, 2012
    [Work] Case Studies; How to Get Them Approved and Presented Publicly
    Many times he and his staff had done the work to write up a complete case study, only to find that they couldn’t get the client to sign off on it. If the CxO team doesn’t know about it, then your sales team should be working with your contacts within the company to build awareness. His biggest challenge? Think strategically. Content
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Work] Should LinkedIn Groups Be Part of Your Social Strategy?
    When people sign up for LinkedIn , a lot of them look at it as a place to house their resume and revisit only when they need to update some info or when they’re trying to discover where someone works. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. This magical place is called LinkedIn Groups.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Work] What Effective B2B Content Marketing Looks Like [New Research]
    Work still needs to be done on documenting strategies and missions. It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. The answer may (or may not) surprise you. Effectiveness increases when the team understands what success looks like.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Work] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    Keep in mind, though, that Google's new mobile algorithm recognizes the benefits of using a single URL for indexing and sharing content across devices.). 4) Making your text, images, and overall design work for mobile. If the design of your website doesn't work well on a smartphone or tablet, they might give up and leave your page.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Work] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    Worse, you probably have your “mobile guys” separate from the “ecommerce guys” when they should be working together to provide a seamless experience for buyers. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. Ecommerce
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Work] You’ve Signed Your New Marketing Agency. Now What?
    For example, if you’re working together improve your funnel metrics, you may establish a goal to track your funnel conversion rate at every stage of the funnel in order to zero in on areas of friction in the funnel. Agency Whispering… Three Key Ingredients for Success. You’ve made it to the finish line. You’ve selected your marketing agency.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Work] The ROI of Paid Social Media Ads
    For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Here’s what we’ve learned! Twitter Promoted Tweets. SlideShare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Work] Big blog posts that made a difference
    Why Google+ Needs to be Jay-Z – A cool headline and a success recipe for Google+ rang true with {grow} readers. 1)  20 of the World’s Wittiest Twitter Bios — Humor works! I’ve created four posts in this popular series, with another one on the way soon! Let’s start with the blog posts that you loved. Punterest.
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Work] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    It’s not a one-off initiative that you work on for a period of time, launch, and forget about. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen. Not necessarily. These last points are particularly important to keep in mind.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Work] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Obviously it’s not going to present you with a title on a silver platter out of nowhere, but it’ll definitely help point you in the right direction and refine your working titles. Especially coming from an organization that works so collaboratively. Content marketers are always open to consuming more content. Well … good content.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    And while the outcome wouldn’t have been amusing, the thought certainly was. • A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Now that’s amusing.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Work] How to Measure Your Sc hool's Marketing Funnel
    It's working! It must be working – right? It's usually not any one piece of content that's not working. Which ones are working better than others? Learn from what works; discard what doesn't. Your school has already been publishing some content to start capturing email addresses from potential students and parents.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Work] How to a Create a B2B Case Study that Boosts New Business
    strong case study should communicate enough about your expertise and approach that people feel they know you even if they haven’t worked with you. Describe the experience you had working with our firm. 3. Interview Your Subject Work with your client to identify who in their firm is best to talk with for your case study.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Twitter SEO? Think Twylah.
    The Twylah founders shared with me that ads and sponsorships on Twylah pages really work. Keep your promotions out of the stream (it doesn’t work anyway). Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. Promote your Twylah page instead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Work] The Fatal Flaw of A/B Testing
    Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle. But I got an error message. Whoops!
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Work] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 1) Use data to determine your next projects and priorities.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 15, 2012
    [Work] Customer experiences drive change
    Ads for dentistry work are always smiling and happy, but the actual procedures are sometimes painful and costly. Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. The disconnect is enough to send prospects back out the door.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Work] 18 Ways to Promote Your White Paper for Lead Generation
    Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Company Blog.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Work] The Secret Source of Agency New Business
    As it t urns out, the answer might be "no.". D ata from the Agency Management Institute shows that only 1 in 40 new business reps works out. The fundamentals of digital might work well for your clients, but unless you’re extremely differentiated, aiming to compete in SEO or PPC with the agency down the street is becoming a futile exercise.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Work] Do best practices really exist in the realm of Social Business?
    Or even a non-commital “it-worked-for-us” practices? Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). quick Google search for “social media best practices” reveals 102 million results. Is the concept of “best practices” just a myth, a fabrication out of our MBA schools?
  • LEADERSHIP  |  FRIDAY, MAY 8, 2015
    [Work] Interesting Infographics: Be More Competitive By Nurturing Big Data
    But what exactly is “big data” – and more importantly, how do you put it to work for you? The term “big data” has become one of those tech buzzwords that people seem to love. That’s a lot of data – in fact, there are 2.5 quintillion bytes of new data being created every single day; if that sounds like a lot, that’s because it is!
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Work] Getting better brand value from “Big Data” – the Eternal Struggle
    To maximize value, this model encourages business people to start at the top level to fully understand what really drives the customer’s behavior, and work down the pyramid to determine what data is needed and how it should be analyzed. More than ever, businesses are obsessed with giving their customers “better value”.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Work] Which Companies are Totally Nailing B2B Marketing?
    Companies will have to work harder to cut through the clutter and they’ll increasingly find ways to utilize social media marketing for business-to-business interaction. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Salesforce.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Work] Spring Clean B2B Lead Generation in 5 Easy Steps
    refine your lead generation strategy to do more of what’s working and stop what’s not working. Given that content marketing is a key driver of lead generation today, below are 5 easy steps to work with what you have and gain significantly better results: 1. Refresh, Recycle, Repurpose, Refinish, Recreate.
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Work] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    Skyword – Suitable for finding writers, editing their work and examining keywords. I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content. Tools To Help Produce Content.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Work] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    How to set up a Facebook fan page that works by Direct Creative Blog. Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm. Does Facebook Work? Always.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Work] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : Working at a desk all day (especially in the winter) can lead to a day of cold hands. Why it’s a great gift : I personally have told many people exactly what’s on this cup since I started working as a content marketer. FRIENDLY REMINDER : Gift-giving season has arrived. Available on Zazzle.com.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 7, 2015
    [Work] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    Working with Magnetix, Tivoli Gardens integrated a new CMS platform with Tivoli's park management-systems, data warehouse solution, and the marketing automation capabilities of Oracle Marketing Cloud. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. The result was 4.4
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Work] Building Media Relationships & Maximizing Positive Coverage
    Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? Spend time reading their work to get a firm understanding of the news and information they cover. We have a big media interview coming up, but how do we best prepare for it? Marketing
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Work] When Social Media Hurts
    We work with hundreds of clients and have seen the proof of success on many occasions. As a team of social media gurus, our team consistently preaches the value of social media to our clients. And we truly believe in its power. But are there situations when social media can hurt, rather than help? Is that enough? Absolutely not.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Work] Time Constraints: Content Marketing’s Greatest Challenge?
    Data shows us what’s working, what isn’t working, and where to direct our energies going forward. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • SAZBEAN  |  FRIDAY, JANUARY 17, 2014
    [Work] eCommerce Customer-Centric Sites with Great Design
    You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Work] HubSpot Releases Social Inbox and Reveals So Much More
    It’s possible to simply push recommendations to an external CRM platform, but setting a connection for each point of contact quickly becomes a lot of work. The temptation to eliminate that work by building an integrated CRM system is hard to resist. Users can drill into each post to see a complete profile of the poster.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 22, 2011
    [Work] Savvy Toolkit - Required Reading
    A favorite Aunt gave my kids a huge collective works of Dr Suess book several years ago. The mere size of the book makes it ideal for the coffee table of our family room so unlike most of our other books which are required to live on the shelf this one is always front and center in our lives. would add a few books to this list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Work] How B2B Marketers Are Preparing for the Future of Content [Interview]
    That’s where content technology tools make the process more effective, allowing marketers to optimize the content in real time, and enabling a whole new layer of measurement to answer the question: Is your content actually working?”. However, B2B marketers have faced numerous obstacles along the way. 46% – It’s too pushy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 19, 2011
    [Work] Social media marketing progress in a developing country
    This short video discussion is an opportunity to get to know him and see what it’s like working in a country still recovering from decades of communist oppression.   . If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama. Personalities of the social web Social Media best practices
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Work] How To Overcome The 4 Main Challenges In B2B Content Marketing
    The best practices I have seen work in successful content marketing programs include: Focusing On The Customer. So marketers need to find out what worked and why and then build that into the next round of content iterations. I’m not perfect! How hard can that be, right? Turns out, it is pretty darn hard. So what’s the magic formula?
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Work] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. Pariser and Koechley admit they take full advantage of technology to ensure their staff is working separately toward similar goals. As you’ve undoubtedly heard before, it’s about working harder, not smarter.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Work] Up Close & Personal: The Continuous Evolution of B2B Marketing
    He’s been a marketer for nearly 20 years, with an emphasis on digital marketing for more than 15 years and working with high-profile brands like The Walt Disney Company, Orbitz and WinZip. The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. Great.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Work] Why We Took the Shears to the Home Page of Find New Customers
    So I broke out the hedge trimmer and went to work. As the  Fearless Competitor , I believe we should all work hard and play hard. Ever look at your house and decide a Spring Cleaning is in order? That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Work] Content Marketing in 2014: Are You Prepared?
    If you''re going to aim for scale in 2014, you need to show that what you''re doing now is working, and will continue to work and warrant equal or more investment. The growth in content marketing this year has continued to gather pace. This figure increases to 64% when looking at the UK. Proving the Value of Content. Scaling Content.
  • WRITTENT  |  FRIDAY, JUNE 14, 2013
    [Work] Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!
    This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. Right, you need to work on the visuals as well – photos and pictures are the easiest ones. Stay tuned! Some of the top companies’ examples are included.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 5, 2013
    [Work] [Video] Pursuing Multiple Decision Makers At the Same Time
    work with the VP of Sales, but there are many ways for me to get into an account. I can go to the Regional Sales Manager, CEO, or VP of Marketing because my work extends to all those people. The answer is - it's absolutely OK and you should be doing it! You can't have your whole future in an organization based on one person's schedule.
  • E-QUIP  |  SATURDAY, APRIL 23, 2011
    [Work] E-Quip Blog: Expertise vs. Leadership
    Some have difficulty shifting their focus from project work. The temptation for many "expert leaders" is to continue to spend much of their time doing project work. For example, who better to define improved work processes than the people on your staff who actually do the work? Monday, April 25, 2011. Many are. Posted by.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Work] 17 of the Best WordPress Plugins for Marketers
    Here's the good news: We've done the work for you. 40,296. That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. Below you'll find 17 fantastic plugins every marketer using WordPress should know about. Check it out: Pre-Just Writing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Work] List Buying: 3 reasons why this tactic can be deadly for marketers
    Doing marketing right, building relationships and creating love for your company, requires some work. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Work] InfusionSoft ICON: Contined Focus on Helping Small Business
    InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load.
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
    More recently, researchers have also found that creative inspiration comes more often to people who work in rooms that are painted blue. They share a common brain processing center, the cingulate cortex , and work in conjunction to tell the body how to behave in response. Emotion is a major force in online sales. We can’t prevent this.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 18, 2016
    [Work] Create Superior Content, Not More Content
    But campaign-driven approaches worked when the goal of marketing was branding and awareness. Not to say that it can’t still work, but for the most part, it turns buyers off. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.
  • SNAPAPP  |  WEDNESDAY, JULY 23, 2014
    [Work] Time To Get Marketing Fit: Bootcamp Style
    Discover what’s working for YOU and how to optimize it! Our bootcamp will dive into what interactive content is and how it can work for you. Tired of your same, old marketing content but don’t know what else to try? After all, how many white papers, data sheets, and webinars can you create? Why Choose Marketing Bootcamp? Sign up today!
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 4, 2012
    [Work] Scientific Research: What Motivates Your Target Audience?
    If so, test and see which work better than others. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns Do you have competitions?
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] Has technology made marketing easier and better, or just faster?
    Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be. I can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. Has the speed with which we can now turn creative around having a negative effect on the quality of the work we’re producing?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Work] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    From those surveys, we flag a few customers for what we call “pressure-testing,” the pre-development process where we collect qualitative feedback about how an upcoming release might affect their work. There comes a point in product development where the team is ready to give a sneak peek of what they’ve been working on.
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