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  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Work] 9 Email Marketing Best Practices to Explode Your ROI
    So while the DMA stat gets lots of play, this chart from Ascend2  is my favorite proof of how well email works. Maybe you didn’t need to be told how well email works. It works. Email is the smart marketer’s secret weapon. There are dozens of studies and stats touting email’s awesomeness. whopping $42.08 Use a pop-up. overall.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Work] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    And as annoying as this “prove it” mantra is to our ego, the truth is, it makes us work smarter. How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? Sales Makes Marketing Prove Its Impact. August, 2014.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Work] New Facebook Algorithm Update Dings Text Updates From Businesses
    You can take a breath -- it''s actually quite easy to make sure your link-share is working. Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. Today is no different. guess we''ll wait for another announcement. Post by Forbes.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Work] Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
    Read more about #Nifty50 in Chapter 12 of The Social Employee (McGraw-Hill, 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo. 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Know someone who deserves to be considered?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Work] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership. How Much Am I Spending? All questions should start with the PPC budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Work] Look out. Twitter is way cool again.
    Facebook is just a place to archive photos post lame jokes.  We can have Facebook open at work because we’ll never post anything incriminating there. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! But now I’ve had some time to breathe, so time to write! What’s hot?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2011
    [Work] The 7 Fundamentals of Starting a Company Blog
    Are you built to blog?   I was working with a company that definitely could have used a blog and other social media tools to stand out, but the culture of the company (usually dictated by the person at the top) didn’t support it.  It’s more than ideas. It’s more than marketing. Let’s all help her out, shall we? There.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Work] Is Content The Solution for Your Shrinking Sales Pipeline?
    But it rarely works that way. But now they’ll have an instilled preference for working with you. Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. And what can you do about it? Repeat steps 1-4.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Work] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. We know–models can be intimidating. If you’ve already dived into the deep end on models, congratulations. On
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Work] 2014: A Year of Self-Doubt for Marketers
    Marketers are over-worked and spread in too many directions. One of the biggest obstacles modern marketers face when evaluating which tactics and channels are working is a lack of data. In order to know what''s working, you need to be able to see the whole picture. But chin up! Doubt, after all, is a driving force of innovation.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 24, 2013
    [Work] Justine Sacco’s (and IAC’s) Social Media mistake
    billion in 2012 should know better surely didn’t work well in her favor. It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are? There will be lots of merriment and drinking. JustineSacco: Going to Africa. Full stop. Walkies!
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Work] You Can Grow Your Business with Social Media. Learn How Here.
    Panasonic Electric Works Corp. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. Profiled in the book, Get Back to Work Faster. You have a Facebook page.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Work] Changing direction | The difficulty in changing a tiger’s stripes
    To do this successfully, they’ll first need to develop deep buyer personas and then work Outside In – from business leaders back. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders. What do you think?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Recommendations to Revitalize Your B2B Marketing
    Let’s just say it’s “get serious, get back to work” time for the majority of us. For B2B marketers, this is a good time to review what has worked in 2015 so far and what needs to change before the year is over. Here are 8 Techniques that Work for B2B Social Media. The countdown for back-to-school has begun. The Customer Journey.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Work] 9 Ways To Get More Prospects To Discover Your B2B Blog
    As with most things, however, the Field of Dreams “build it and they will come” approach won’t work. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, AUGUST 24, 2012
    [Work] Never Cold Call Again Review – Frank Rumbauskas Alternative Sales System
    Cold calling can still work , though it’s no longer as effective as it once was in our information rich societies. In fact every channel of selling and marketing can work in varying degrees, however to be truly effective today you must ditch what doesn’t work , and for may that’s probably their cold calling activities.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Work] How to Develop Your Social Media Strategy
    But if you are serious about making social media work for your firm, the place to start is with a social media strategy. Find out who works there, what issues they have, how the marketplace views them, or many other pieces of information. Here is the harsh reality, if you don’t do it, it won’t work. Here is a hint.
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Work] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    From the bulldog dance shown above, to other less loved content like this escape video, hilariously named The Pawshank Redemption: Videos like this work so well because they check off some key boxes when it comes to social video: They’re super short: Very few of the UGC videos are over a minute, and many are under 30 seconds. Massachusetts.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Work] Why We Took the Shears to the Home Page of Find New Customers
    So I broke out the hedge trimmer and went to work. As the  Fearless Competitor , I believe we should all work hard and play hard. Ever look at your house and decide a Spring Cleaning is in order? That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 12, 2013
    [Work] [Video] Do These Things Before Your Online Business Meeting
    Personally, I work from a laptop, so I put a couple books under it so that it’s at eye level and I can look straight into the camera. If you''re not doing online business meetings yet, you will be shortly. They''re great for initial meetings, in-depth discussions, demos, presentations and more. Also, think about what you’re going to wear.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Work] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Then you showed up at work on Monday and dove into your next campaign, wracking your brain to come up with the best way to reach your buyer and messages that will get them to engage. Here’s a fun exercise. Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. See the difference?
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 29, 2013
    [Work] B2B Marketers: How To Convert Your Website Visitors Into Leads
    Most studies suggest CTAs on the right work better, but make sure to test it. Don’t make visitors think too much or work too hard (e.g., Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. Now what ? CTAs are key to lead generation. But don’t overdo it. Test when possible.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Work] How to Grow Your Business with Inbound Marketing
    Measure everything – and then do more of what’s working and less of what’s not working. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. Will outbound marketing go away?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Work] The Rocket Science of Social Media Marketing
    But from a deeper level, they are trying to inspire their followers and generate genuine interest in their missions and work. Getting your customers involved also shows you consider their input and are working to create an inclusive community. The organization manages more than 500 social accounts. How to Tell Your B2B Brand Story.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 5, 2012
    [Work] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? All it needed was the right strategy. Company name.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Work] Grab Blog Readers’ Attention with Animated Videos
    Infographics work really well, especially drawings and animated videos. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. But h o w?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Work] B2B Marketers: Why a Penguin is Still Ruining Your Website
    worked. How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 21, 2011
    [Work] Connection based prospecting
    Maybe you are looking for new accounts to contact and you find out that 4 of your coworkers and 2 people you worked with in the past have direct connections to people in a large account you’d like to talk to. Your professional connections can create new opportunities. Leverage your existing connections for accelerated pipeline growth.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Work] Should You Attend That Event? 9 Questions to Help You Find Out
    Do you have the right tools put in place to manage your work while your team is out for a few days? Here are a few processes you will need to set up while you''re gone: Set an out-of-office automatic response for your work email. Developing closer connections helps people work better together and makes them happier. or not?
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Work] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Do you have any strategies for promoting your B2B content that you’ve found work well? You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Work] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    If you do want to shoot outside, then there are ways to make it work. So don't make this a half-hour break from your work: Give yourself plenty of time for setup, taking the photos, and going through them -- I'd suggest two or three hours, minimum. 7) Practice in the mirror. Check it out below. What Makes a Good Headshot? His trick?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Work] 10 SEO measurements every marketer should know
    With effective SEO work, the number of completed goals (and revenue, if applicable) should increase over time. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Work] Troubleshooting your B2B marketing data problems
    Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Categories like marketing manager and financial analyst don’t seem to work anymore. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Like this post?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 24, 2012
    [Work] Train Your Team: How to Support Your Social Media Outsourcing Service
    Working with a outsourcing service can help, but you’ll also need to train your team internally to stay in line strategy and procedures. tool like Hootsuite or SproutSocial will let the entire team work together on the social updates, and will track effectiveness as well. Social Media Outsourcing
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Work] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    Note: They work best with small data sets.). It''s great for comparing different categories, ideas, or results, and since you don''t need to create or customize a lot of shapes, it''s a lot less work. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right! Don''t be shy. Research. Research. Use borders.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Work] B2B's Digital Evolution
    Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. Take a look at the story we began with, and it becomes clear why this approach wont work. Think with Google. Search. Featured Insights. Forum.
  • SAZBEAN  |  FRIDAY, OCTOBER 8, 2010
    [Work] How Do You Nurture Your Personal Brand Online? #brandcampu
    BrandCampU , an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. What hasn’t worked as well as you had hoped? What’s been most effective for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Work] The Twitter strategy shift and what it means to you and your business
    To me, the beauty of Twitter is the majestic random synergy — the chance that any connection can happen at any time based on your good work — and you never know where that will lead! Twitter is at a crossroads … and it might be leading down a controversial new path. ” What’s going on here? Breaking Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Work] [Quiz] Who’s Your Content Marketing Crush?
    Like most other types of marketing, each person has a different approach that works best for them. Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check? Start here!
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Work] How to Do Keyword Research: A Beginner's Guide
    If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. Well, needing to do keyword research has stayed the same. How you actually do it hasn''t. Let''s get started. Step 1: Make a list of important topics based on what you know about your business.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Work] How to Transform Your Social Media Connections Into Real-Life Relationships
    Let''s look at an example to see how this can work. As marketers, we often use our networks when working on various projects. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. There''s even data to prove it. How One Social Media Relationship Blossomed Into a Real-Life One.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Work] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    Worse, you probably have your “mobile guys” separate from the “ecommerce guys” when they should be working together to provide a seamless experience for buyers. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. Ecommerce
  • THE ROI GUY  |  TUESDAY, MAY 13, 2014
    [Work] What is Wasted Selling Time Costing You?
    This totals 24 lost selling days per year, 10% of total work time for a typical sales rep. There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers.
  • HALEY MARKETING  |  THURSDAY, MAY 12, 2016
    [Work] Make Social Media Part of Your Routine, Part II
    In Part I , we told you the benefits of making social media a part of your everyday work routine. Consider this a nonflexible work function, and dedicate this time to meet your social goals. Now you’re ready to learn how. Dedicate the time. In today’s world, social media is 24/7. Become familiar with your resources. Be accountable.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Work] 9 Questions to Ask Before Creating Another Social Media Account
    Congrats, that’s hard work. Don't do the work for nothing. The social landscape today looks a lot different than it did last year. or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar? We've got a feeling it'll help. Instagram.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Work] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted. But, based on their history, we figure that Google is going to work hard to find the tweets that offer the most value to their audience. Years ago, it was commonplace to find real-time tweets in Google Search results.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Work] The smarter way to collect content
    While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Sharing content at events was stuck in the past. Not anymore. So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet. The smarter way to collect content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Work] Big blog posts that made a difference
    Why Google+ Needs to be Jay-Z – A cool headline and a success recipe for Google+ rang true with {grow} readers. 1)  20 of the World’s Wittiest Twitter Bios — Humor works! I’ve created four posts in this popular series, with another one on the way soon! Let’s start with the blog posts that you loved. Punterest.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Work] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    That’s what Foursquare was: “a gateway to a large complicated experience.” I could use it to check-in to restaurants, work, the gym, bars, etc. I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Apps Get Focused.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We’re now working to bring this extra protection to more users who are not signed in.". Although you might not know the exact keywords, you can still correlate the work you do to optimize your site and create content to increases or decreases in organic search. Nope -- this is one that''s going to actually close some doors for you.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Work] B2B Lead Management – 6 Best Practices
    Set strict criteria for scoring leads.  To make a lead management system work you need to use consistent and reliable metrics at every step of the process. Here are six strategies you can implement to create your own unstoppable marketing and sales machine: Follow up every inbound inquiry within 48 hours – preferably 24 hours. 
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Work] 3 Surprising Ways to Succeed in Social Media
    And by the way, it works. And as I said, recycling content works. That wouldn’t fly in a brick-and-mortar store, and it doesn’t work in social media either. Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave was also named Most Social Inc. My wife.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment?  pmosenson@nusparkmarketing.com.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Work] 10 Companies That Totally Nail Copywriting
    Take a look at another way they add a touch of whimsy to their informative writing: Their copy perfectly matches the playful image above, encouraging users to work and play just like those adorable little computers sketched above. Take a look at the copy on their homepage, for example: They do good work. Copywriters. Awesome.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 27+ Resources to Learn SEO Copywriting
    15.  21 Incredible Copywriting Formulas – Copywriters use formulas because they work. Work some SEO best practices into your preferred method and you are good to go. Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Invisible web pages don’t sell products.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Work] An Introductory Guide to Improving Your Local SEO
    To give you an idea of what local links might be helpful to earn, consider forging content relationships with community organizations, getting involved in local events, or working with schools'' career centers on their internship programs. Keep both in mind as you work toward better online visibility for your storefront. Point Road.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Work] Meet Your New Chief Marketing Officer, Jeff Ogden
    ”  He certainly did, as you can see here: Even though my son did a great job on this video, I’ve pretty much given up looking for a top marketing job, because even a great video almost never works, even if you have a kick-ass resume like I do. If it doesn’t work, why keep trying? Why keep trying when nothing works?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Work] 10 Common Landing Page Myths: Busted
    That test worked for that page, with that page''s design, for that page''s audience. Test out colors yourself to see what works best. I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. but we''ve never touched on landing pages. Wrong.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Work] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    As facilitator David Cooperrider noted, the summit ended today, but the work has merely begun. Instead, taking a page from the renowned product design company IDEO, we worked on iterations of creative concepts, refining them until they were good enough to take back to the office as real blueprints for action. Finally, just add love.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 7, 2012
    [Work] The 4 Things I Never Want to Hear on a Sales Call
    When a vendor calls, I use it as an opportunity to dissect their sales call techniques, looking for what works and what doesn’t. I’ve sold in the past and I know what it’s like to pitch someone like me – it’s not pleasant.  So I’m sharing tips on what I never want to hear on a sales call. 1. At all.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Work] Write Less, Say More: The Power of Brevity | Lifehacker
    It’s extra work and burdensome. When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Let me do that again. Actually, let me try this one more time.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Work] Write Less, Say More: The Power of Brevity | Lifehacker
    It’s extra work and burdensome. When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Let me do that again. Actually, let me try this one more time.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Work] Can the CMO Drive Growth?
    But the need for collaboration goes well beyond working closely with sales leaders. . Every aspiring VP of Marketing or CMO wants one thing: to demonstrate and maintain a track record of growth. In fact, the closer you are to the start-up world, the more important it is that your top marketing priority is increasing revenue. The Numbers.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Work] Personalized content for more effective content marketing
    Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Persona-Specific Content. Behavior-Based Content.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Work] My PocketCHIP is a portable Linux box
    — I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Work] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    While he acknowledged that IBM culture is an accumulation of experience amassed over 100 years, Iwata is quick to point out that working on culture continues to be a CEO priority at IBM. I recently attended the annual Spencer Stuart CMO Summit. Here are my top insights from the panel: Culture Can Be a Powerful Way To Set A Brand Apart.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 2, 2015
    [Work] Happier Living with Traces or more SoMe skepticism?
    It’s an app that works ‘in the space between’ the real world and virtual reality. Beau explains the app works because it requires effort. But this blog is not a grumble over SoMe, it’s actually quite the contrary. recently caught up with a friend (yes, in person) over a (non-Instagramed) lunch. Now that’s a brilliant thought.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Work] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. Supporters can be asked to download pamphlets or issue guides, sign up for newsletters, or share stories and information about your work among their networks. But where should you start? Nonprofit
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Work] Getting Started Guide for Marketing Automation
    Basically, make sure you understand how the integration works and how leads will be synced to the CRM and what the feedback loop looks like. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 9, 2013
    [Work] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. What a beautiful expression of your work and your firm and your visionary leadership. Your clients first.  I just wanted to hang out there. 
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Work] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    From those surveys, we flag a few customers for what we call “pressure-testing,” the pre-development process where we collect qualitative feedback about how an upcoming release might affect their work. There comes a point in product development where the team is ready to give a sneak peek of what they’ve been working on.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Work] Dear LinkedIn Member – About Your Invitation To Connect
    This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met.
  • SCRIBBLELIVE  |  TUESDAY, MARCH 15, 2016
    [Work] Scale Social Media Strategy Quickly and Overcome Any Obstacle
    You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Definitely take the time to document what worked and what didn’t when your campaign is over. And again. And again.
  • LEANDATA  |  FRIDAY, SEPTEMBER 11, 2015
    [Work] The Importance of Casting a Wide Net for SDR Talent
    The people who work at car washes make their money on upsells,” said Birkett, the vice president of sales at technology company LeanData. Anyone who has worked in some form of retail already knows how to hustle. A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash. Pacific Standard Time.
  • PUZZLE MARKETER  |  FRIDAY, MARCH 23, 2012
    [Work] 10 Tips for Success on Twitter
    This works especially well for live events and webinars. ” Test and revisit what works for you. If you’ve done something that worked in the past, try it again. What works for someone doesn’t necessarily work for everyone, and the opposite is also true. Tweet 10-20 times throughout the day. Add it.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 3, 2012
    [Work] The Chianti Segmentations: A New Look at An Old Tedium
    So naturally I went home, poured a lovely Chianti and got to work. The first thing I did was look at how these business owners worked: that is, were they at a desk all day, out in the field, or in the business but away from a desk? But off they went to validate it and, behold, it worked. I hate market segmentation.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 26, 2012
    [Work] Five Steps to Catching Your Subject Matter Experts
    Focus: It is tempting to try to create a massive list of SMEs for every occasion but let’s face it, that’s a lot of work and you will then be stuck maintaining it. 4.The FUD Factor: Fear, uncertainty and doubt, that cynical trinity from IBM’s marketing playbook, are at work in the bowels of your organization. (Plus Two Other Ideas).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Work] Sorting through the Social Media Code of Conduct
    But occasionally, as a result of my habitual Twitter routine, I would tweet something non-Boston related that I came across during my working day. This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too. Let’s talk it out together. read, tweet, repeat.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Work] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Attendees are expected to have a LinkedIn profile started with their name and current work title and know how to log in to their profile. Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? Who Should Attend? Tom N., Manufacturing CEO.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Work] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Work] Chasebuzz Site Features 2000+ ICT Success Stories
    What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. Vendors just need to create an account to upload their stories.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Work] B2B Marketing Trends I’m Thankful for
    Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work. Agree, disagree?
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Work] Is It Time for a B2B Marketing Audit?
    Are you sure that the marketing you spend money on is working? Tweet. In today’s economy, every dollar you spend on marketing must produce results. As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration. Bad strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 27, 2014
    [Work] Six Tips to Beat the Wintertime Blogger Blues
    She’s worked previously in online marketing with clients ranging from bands to brands. She’s worked previously in online marketing with clients ranging from bands to brands. By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Work] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    Having @oneforty join our team and working with them on transforming marketing is exciting, said @bhalligan. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • HALEY MARKETING  |  TUESDAY, MARCH 22, 2016
    [Work] Have You Checked Your Website’s Oil Lately?
    Sometimes, you can even drive your car while someone is working on it (honest, it's not dangerous!). Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your can be inconvenient, but you do it anyway, right? Your website is a lot like your car. When it comes to maintenance, anyway! It extends the life of your vehicle. Cheers!
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Work] How to Create an Effective Video Marketing Strategy
    For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 12, 2016
    [Work] Engage Your Employees
    You could also feature an employee’s life outside of work to foster more personal connections among co-workers. 2. Your employees are busy and have work to do, so their attention may be divided. You’ve heard the saying “a happy employee is a productive one,” but what exactly is a happy employee? Think about your audience.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Work] Four Signs That You May Need Marketing Automation Help
    Day in and day out services consultants see what is working, what is innovative, and what is practical and they can share that insight with you. Our staff can’t take on anymore projects.” A services team can help with the heavy lifting by rolling up their sleeves and working right beside you. Along the way it can get frustrating.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Work] How to Win Valentine’s Day the Marketing Way
    As marketers, we’re always looking for the perfect time to send an email – if we’re sending to a personal email address, we send it outside of work hours; if we’re sending to a work email, we’ll send it during the workday. Find someone on Fiverr ( this service would work) to create an animated video of the actor speaking your message.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Work] The Death of SEO? The Evolution of Search Engine Marketing
    Instead of relying on the low valued tactics hit by updates like Google Penguin, search engine marketers are working on “what’s next” to maintain a successful SEM program. The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. Probably.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Work] Tips to Manage the Marketer's Personalisation Dilemma
    But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, AUGUST 25, 2013
    [Work] BYOD: The Next Big Trend in Sales You Don’t Want to Miss
    Encouraging your employees to bring their own connected devices to work allows you to redirect money to your marketing campaigns and other areas of your business, instead of investing in expensive office equipment. Secondly, allowing your employees to bring their own devices to work eliminates needless business phone bills.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Work] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    On the other hand, for companies that do work with higher budgets, there's some pretty crazy cool stuff you can do. It certainly worked for The Sufferfest, a video training company for dedicated cyclists. It's easy to hate on online ads. Most of them are pretty awful. But thankfully, not all online ads are bad. See some great examples.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Work] Test for the Best in Your Email Marketing Campaigns
    Re-examine urban myth data – know what works for your industry and business. by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. full 63% of the marketers surveyed indicated they are currently tracking email marketing data. Make sure testing is part of your DNA.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Work] The Ultimate Editing Checklist
    Tip: Ask contributors to run a working title/brief outline for the piece of content by you before they start writing so you can steer them in the right direction and save writers'' time.). Does this topic work better as an ebook or a blog post. This way, you can be sure you''re not overlooking anything important in future content.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Work] How to Structure a Kick-Ass Marketing Team for Any Company
    After years of working with thousands of customers, we've got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. Digital: Do they understand how the internet works and how businesses can leverage it? Here's how: Talent. That could be a book!). GREAT!
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Work] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    But here’s my issue: Not one of those companies (not one) was working on an audience-building program focused on subscriber growth. The metric that dominated each publication on which I ever worked was the subscriber. It’s amazing to see firsthand the transformation of the marketing departments , as we once knew them. Tread lightly.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [Work] Marketing IS Business: The Wisdom of Peter Drucker
    When in fact, we should work hand-in-hand to support our buyers through their journey. I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog  here  and  here , and in many of the  presentations I’ve been giving. Webster Jr., Optimistic Future.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] An Introduction to B2B Native Advertising
    And usually, it works. In the below example, the advertiser (disclosure: I work with the advertiser, Cincom) buys the top spot on an outgoing newsletter. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. What is native advertising? That was too harsh.
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