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  • SALESFUSION  |  THURSDAY, MARCH 20, 2014
    [Work] Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Work] Inbound Marketing Software
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] What to Expect at Eloqua Experience
    Eloquans were hard at work getting ready for today’s kickoff. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Yet, we thought the best way to prep you was with photos. Here’s a sneak peak.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Work] Activate Your Fanbase With User-Generated Content
    Savvy marketers are starting to mix UGC into their email marketing campaigns — and it’s working. Photos might work well for one brand, while testimonials work better for another. In the digital era, everyone is a content creator, and that’s great news for marketers. Get Our Newsletter. Subscribe. ©
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Work] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    On the other hand, this means that marketers must work closely with the legal team members within the business, hire outside consultants or hire staff responsible for monitoring and ensuring compliance with relevant regulations – in all cases this means additional costs that come out of the marketing budget. increase in customer satisfaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Work] How do you build a content strategy when a market is already littered with “experts?”
    If you’re facing tough marketing strategy problems, perhaps we could work together to get things moving in a positive direction for you. I saw this question posted at a recent marketing conference and I think it will resonate with many readers. There are many brand publishers vying for the attention of consumers. A big question.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] 8 Ways to Build Successful Business Relationships
    Learn about your customers’ businesses, talk to your employees about their life outside of work, just show that you care. The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! Be Honest.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Work] 5 B2B data trends
    There are independent data firms who can do this more efficiently, as B2B data is very difficult to work with. This is sophisticated data work and requires data scientists to do it. The new world of B2B data! This has lead to 5 significant trends in B2B database marketing. Big Data. Integrated and enhanced databases. Like this post?
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Work] How to Write like a Writer
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Work] Nine Things Sales is Thankful For
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Work] Top 10 Peter Drucker quotes on Business Management
    Most of what we call management consists of making it difficult for people to get their work done. Buffer The Greatest Hits of the business management expert Peter Drucker. He was also a leader in the development of business management education, and he invented the concept known as management by objectives. [1]. Which is your favorite?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Work] How to Get Linkedin Recommendations
    This profile was also featured in the popular book for job-seekers, Get Back to Work Faster.). B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations. But how? Every business person needs a Linkedin profile – with a photo and recommendations.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Work] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. For example, we work with a number of different clients in the manufacturing industry, so we know that the manufacturing skills gap is a very real and pressing concern for the industry as whole. Like, I get it guy!
  • VIDYARD  |  THURSDAY, FEBRUARY 25, 2016
    [Work] Podcast: Getting Personal with Video in an Impersonal World
    As Jeff explained, “We recognize people as individuals, and we’re seeing some amazing results that indicate that this is in fact working, and that it’s making a huge impact on the effectiveness of email campaigns.”. Tradeshift is one of the customers we’ve been working with. We all want to be treated as individuals.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 2, 2012
    [Work] 5 Easy Ways to Test Social Media Writing Services
    Review their Social Media Presence It doesn’t matter whether you’re working with a freelancer, social media service or full-fledged marketing company with a social media department, your potential hire should have an active social media presence. On the surface, social media writing is a piece of cake. When was the last time they updated?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Work] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother? Won’t our managers wonder why we have the time to tweet and post and +1 when we should be “doing our jobs?”
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Work] Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]
    They've launched several other lines of business shipping foliage and coal -- all while working their day jobs. It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history. Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right. Marketing is a serious subject at most companies. Although we were frustrated, we still had to laugh.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Work] Where to Find B2B Sales Leads
    Email Marketing – Email works well, assuming you have a qualified list of opt-in subscribers. You can work a deal with these companies to swap a certain number of prospect names and contact information. The key to success is to constantly supplement your existing lead generation efforts with new sources.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. Work on making the connections a bit at a time. Find the ones that work and continue to refine them. Just publishing content on its own doesn’t accomplish this." Do you have it?
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Work] Compelling Newsletter Content:2 Big Problems
    When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Brains love order.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Work] How to Transform Yourself Into an Agile Business Blogger
    the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. The thing is, this only works for your blog if you're agile, because newsjacking needs to take place early, and fast. Create an Editorial Calendar.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] 8 of the Most Uplifting Commercials of All Time
    Now, I''m not sure exactly how the advertisements I''m about to show you justified their ROI -- I don''t work there, I don''t know their goals, yadda yadda yadda. One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn''t?), Why so amazing?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Five Ways B-to-B Marketers Need to Change Their Game
    But an exciting one, as long as marketers evolve along with buyers as they change the way they work. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. No more.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Work] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Here’s the group description: “[our] goal is to share deal flow (potential opportunities) feedback, due diligence work, and pool funds to make larger seed fund investments in high-growth business start-ups in exchange for convertible debt or ownership equity. Curious how start-ups typically work? Second, opinions are ubiquitous.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Work] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    Your conversion rates are never going to be perfect (and neither are ours), but you can always work toward more efficient and effective layouts and designs. Thus, it''s imperative you run A/B tests to see what works best for your visitors and your leads -- what may be a tried and true best practice may not always work for your audience.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 12, 2016
    [Work] Experience “Content Land: An Interactive Quest” [Infographic]
    To showcase how interactive experiences can work for you, we created “ Content Land: An Interactive Quest. ”. How can interactive content work for you? . Remember board games? They were those games that were played on foldable squares or rectangles often on tabletops or floors, and with actual tangible pieces. . Sound familiar?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Work] The new standards for strategy and social media success
    You’ve worked with a range of international businesses, government organizations and news organizations. Many companies expect social media to work like advertising. By Mark Schaefer. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page. It doesn’t.
  • WRITTENT  |  TUESDAY, AUGUST 6, 2013
    [Work] 13 Time-Saving Blogging Tips from the World’s Busiest Marketers
    Unless your company is in a position to hire a dedicated, full-time content creator, it can be challenging to work blogging into an already busy work schedule. Timeboxing adds focus and urgency that helps you move more quickly through your work.”. How do you manage to create content without any time to blog? Outline on the Fly.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Work] Best of 2014: Best Brand Quizzes
    At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . More info . More info. More info.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Work] 25 social media listening aids to increase your hearing
    HowSociable breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development. Sprout Social : is a complete social platform that eases your work by a ton as it automatically creates a beautiful and colorful report with your company logo.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Work] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Work] PRMM Interview #20: Silvia Pellegrini
    However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. Go for it!
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Work] Everything You Need to Master Email Marketing [Listly]
    Because of the way email opt-ins work, it is much harder to learn email marketing through examples -- you''ve got to be subscribed to a company''s email list already to receive an email from them. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Work] How to Target a Non-Technical Audience Using Content Syndication
    I would consider starting your program on a broader network without any special filters, and hope that your content title and abstract do the work for you. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. Re-title existing content if needed.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Work] How We Reached $15K in MRR from Our B2B Marketing Blog
    Takeaway: Encourage idea sharing, work in teams during content production, and make sure that feedback is shared. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We Kept The Quality Bar High and Stayed Patient.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. What do the findings mean for knowledge-intensive B2B companies working with more advanced solutions? But how frightened should B2B suppliers really be? What does this mean?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 8, 2013
    [Work] Marketing Recruitment is Broken Part 1: Bethany’s Revenge
    Tell me,” she will whisper, “about a time when you thought of bringing a gun to work?” And don’t try to ask Bethany any questions that aren’t in the Job Description: “What is the work environment like?” Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. He’s a good fit for Pam’s job.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Work] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)
    In Part 1 of this post, we chatted with Gary about prospecting and how technology has changed the way we work forever. If they don’t feel comfortable doing that, they should call me or their CustomerCentric Selling® Business Partner to facilitate that day-long work session. A: There is only so much time in a day. About Gary Walker.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Work] 4 Tips For An SEO-Friendly Website Architecture
    Search engine spiders crawl websites by working their way through your navigation and internal links. While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. B2B Web Strategy SEO
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Work] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    I’ve been doing this particular workshop for a while, and the flow works well with small businesses. How’s that working for you?” Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. Some were consultants.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Work] Clever Conversion Tricks for Better Landing Pages
    Months of content planning, strategy, and creation work. Those landing pages do a lot of work and create a lot of opportunities for you. Best practices are great, but you’ll never know what works for your own audience until you test. Did you get a brand new budget for 2016? How’re you going to use it? No miracles required.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Work] Keyboard vs. Pen: What's the Best Way to Take Notes?
    7 Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. Want to work on developing your content skills even further? Growing up, I was fascinated by my mom's shorthand notes. And as it turns out, she was right.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Work] 6 Ways That Nonprofits Can Improve Their Keyword Research
    When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Among nonprofits, especially, similar organizations should work together and share successes—not try to outrank each other. Replicate what works, nix what doesn’t, and keep forging ahead with small, steady tests.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Work] The Foolproof Formula for Writing a Solid Blog Post [Template]
    But do you see why that structure works for an introduction? Finally, remember that there are other structures for blog content that work, too. We don't follow the same structure for every blog post we write, and we've seen structures other blogs use that work really well for them. This all sounds like a marketing disaster.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Work] Top 50 Sales & Marketing Influencers for 2013
    In addition to an active speaking schedule that includes August engagements at the Cloud Summit 2013 and Retail Solution Provider Association’s RetailNOW Convention and Expo, Thoreson is also working on a new E-book based on his consulting experiences and includes reader comments/suggestions. KNOXVILLE, Tenn., About Ken Thoreson.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Work] 6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit
    Stepping outside the comfort zone of your buyer personas is hard, especially after you’ve worked so hard to find that space to begin with. We do have some templates , or you can come up with something that works just for you. You've been prepping your ecommerce site for a banner holiday season for months now. Gift Guides. Tutorials.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Work] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    The more Snaps you send and engage with, the better your understanding of how the platform works will be. This is an especially interesting tip if you work at a company with global offices, as it can help you piece together interesting stories from all over the world. Back in 2011, Snapchat was synonymous with risqué teen behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] The hidden costs of social media conversation
    Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money. Undoubtedly it worked — and still does — with powerful efficiency. It’s all about the conversation. Have you heard that a thousand times? It’s not the goal. make money.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Work] Happy B2B Customers Can Get You More New Customers
    Figure out what works best for you. The key to making this work is to make it easy for them and to get them started yourself. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Build a relationship.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Work] Marketing’s golden opportunity in innovation
    They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. And will CEOs let them?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Work] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. How can it be effectively marketed? What have the results been to date? Or Does It?
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Work] How To Estimate Inbound Marketing ROI [Calculator]
    Closed loop marketing relies on data from prospects that enables sales teams to report what happens to leads so that Marketing can do more of what’s working and less of what’s not working. Instead, marketing works with sales to provide relevant insights and intelligence based on the lead’s digital body language. I certainly do.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Work] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? This blog post is for you. It''s Friday. 1) Respect the marketing crush. 2) So fetch. 4) It burns carbs.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Work] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires. It's easy for them to be funny," you say, "they work in branding and design!" You don't have to work in a hip industry to be funny in social media. There was a time when just being in social media was a risk for companies.
  • LATTICE  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Does Your Team Have the Right Skills to Deploy Predictive Marketing?
    Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. It requires ideas.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Work] What Is Digital Marketing?
    Does Digital Marketing Work for All Businesses? Digital marketing can work for any business in any industry. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press. People spend twice as much time online as they used to 12 years ago.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Work] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    BuzzFeed’s Pound technology does a great job of showing how this works.) ”) If video takes a hit, those publishers will have their work cut out for them. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. It will. Shock. Denial. Anger.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 2, 2013
    [Work] How Sales Should Deal with Receptionists – the NIZ area
    Why does this work so well? How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. Sales tips like these are so important, I want to share them with you.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Work] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below. Account-Based Marketo Activity Profiles.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Work] What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble
    Imagine an app where you can you look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. I want everything to work like Uber. Nothing to sign, no card or money to hand over -- just grab your drink and go. It just makes so much sense.”. We’re talking about inbound marketing on steroids.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Work] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    “Certain types of content work better at some stages than others. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?”
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Work] 9 Brands With Brilliant Facebook Marketing
    And not only is it fun, but it works. They also take common workplace acronyms, like PTO and ETA, and change them into non work-related phrases. This strategy emphasizes work-life balance, while also showing how Microsoft products can be used for both work and play. Is it on the decline? 1) Nike. Number of Likes: 22.6
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Work] Big Data For Marketing: I Want My Real-Time Dashboard
    But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Photo Source.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Work] How to Analyze the Strength of Your Marketing Offers
    After all, if you don't understand what types of content and topics work best to generate new leads that convert into customers, you can't exactly optimize the process to make it more efficient, can you? As an inbound marketer, you spend countless hours creating remarkable content to help generate leads for your business. The Data You Need.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] The internet of things, user experiences, and design
    Design teams work long hours to make sure that they not only have access to the right information, but also that they can understand what the incoming raw research findings are regarding that information. Therefore, the process is ideal, tested, and working; but the outcome is not always a success. This is an agile yet linear process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [Work] Email Marketing: Where’s the Innovation?
    When you’re on vacation, when you’re sleeping, when you’re working on another project, they’re still out there driving business without you having to add any resources. “I Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. I asked Adam Sutton about it.
  • BIZNOLOGY  |  MONDAY, APRIL 28, 2014
    [Work] How big should your campaign budget be?
    And some of those results may never be known, since the leads are likely being worked by third party channel partners, who are often reluctant to share sales information. At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. Percentage of sales.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Work] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website? ” Yikes!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 14, 2015
    [Work] 5 Ways Your Business Should Be Maximizing Your LinkedIn
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter. If you’re not a customer, but would like to see Social Inbox in action and go over how it could work for your company, you can get an early demo here Social Inbox Custom Notifications.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Work] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Although StrongView’s vision is far from unique, they have carefully worked through the implications to define and deliver a complete solution. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Work] How a Newsroom Approach Helps Barclays Publish at the Speed of News
    No longer do people work on a lengthy campaign basis, signing off multiple times before content goes live. Meetings that actually work. The change in focus worked so well that even Brayton was a little surprised. “I Eighteen months ago, Barclays UK decided it was time for a change. It was, no pun intended, an amazing turnaround.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Work] 45 Phenomenal Email and Mobile Marketing Stats
    Email marketing works—for both sellers and buyers. 49% of B2B researchers who use their mobile devices for product research do so while at work. Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. And 72% of U.S. Enjoy!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Work] 3 Ways to Gauge Your Team’s Marketing Maturity
    As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. It’s how they can share measurable results from all of their hard work. Author: Jessica Minasian Are you on top of your marketing game? Data Never Looked So Good.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Work] How to Become a Household Name
    These are just a few examples of how brand names have been worked into our common vocabularies. It’s easier to use a product that works well with others you need to use for your job, rather than piecing together a system that requires multiple programs and types of documents to work together. “Google it.” “Can 1) YouTube.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Work] 6 Ways To Beat Your B2B Competition Using Social Media
    Promote your capabilities in that area or get your team working on a solution that you can offer to those that need it. What other tactics are working for you? B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research. Identify Opportunities. Produce More Educational Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Work] 8 Tips to Jump Start Your Account-based Marketing
    Once you identify opportunities and develop your marketing strategy, you need to formalize how marketing and sales will work together. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Work] Three Actionable Insights from Google Analytics
    By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. Because, you know, it’s free.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Work] Never Write a Sales Proposal Without Asking This First
    Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Work] 4 Ways to Make Your Website More Personal
    This is where you layer in tools that can do some of that work for you (and for the lead): progressive profiling to collect data gradually, and…. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Know the details without asking.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [Work] B2B SEO Strategies for Multilingual Web Content
    Bing guidelines for multilingual, multi-regional web content listed previous will work the same. Even though recommendations can be straightforward once defined, B2B marketers need to work carefully to ensure their multilingual SEO initiative covers all of the bases. Multilingual Web Page SEO Best Practices for Google. Final Thoughts.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Work] Introducing The Definitive Guide To Digital Advertising
    Whether you’re working in a B2B or B2C company, before you move forward with developing and placing digital ads, you must first come up with a viable ad strategy. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. What Is Digital Advertising?
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] Book Review: “The Mac is Not a Typewriter”
    I admit, I may have used a hyphen between dates once or twice (the proper punctuation between ranges is an en dash), however, I do my best to remember what I can, and implement what I’ve learned in my own work wherever possible. Almost everybody is guilty of typographic errors, even C-suite professionals.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Work] Amazon Leads the Way With Negotiation Option for Rare Items
    How It Works. If it works for Amazon, we’re sure to see it crop up everywhere. Where It Works. If you’re thinking that haggling just won’t work for a lot of ecommerce outlets, you’re right. This model isn’t going to work. What’s this “new” thing they’re doing? Haggling. Just like haggling in real life, right?
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Work] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well.
  • VOLACCI  |  MONDAY, FEBRUARY 3, 2014
    [Work] Delegation [Ben's Productivity Podcast]
    Delegation is where you assign work to someone that reports to you or someone that you work with for them to get done instead of for you to do that work and I think delegation is one of the most powerful things that can make you effective as an executive. Today''s tip: Delegate. . Transcript: Hi, welcome to the podcast.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Work] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    We went to work and are offering 75 free stock photos for you to download and use for your business. We''ll show you a few ways you can use them to give your marketing content some pizazz -- as well as some tips that''ll make the stock photos work even harder for you. Turns out another internet. person. That''s when hit me. Ta da!
  • ANNUITAS  |  WEDNESDAY, JANUARY 4, 2012
    [Work] 2012 Resolutions for the B2B Marketer
    During construction, we lived in a rental about two miles away which gave us the opportunity to drive by and watch the work on our new home progress. Resolution #4: Work at It. When pressed on these comments, Tebow’s response is always the same, “I am going to keep working hard to be the best NFL quarterback I can be.”.
  • JUNTA 42  |  SATURDAY, OCTOBER 10, 2015
    [Work] This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few
    We discuss one type of setting where it works extremely well. Number Crunch: How a Content Marketing Platform Saves Time and Money: Time is work is money. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Is it smart long-term thinking or a risky gamble? This week’s show. link].
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Work] Video and Sales Go Together Like Cake and My Mouth
    Enjoy the yummy awesomeness of the cake, and make sure you’re putting it to work for you to get you a whole lot of customers. “You can’t have your cake and eat it, too.”. You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? Mmmmm…cake…).
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Work] Brand assimilation in link campaigns: building client trust
    Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Industry/niche.
  • BIZNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Work] Agile marketing blocked: “Taking a guess can get me fired!”
    In one of my classes, on search marketing, a student lamented that my coaching to experiment, to try things, to take a guess and then see what happens before doing something else wouldn’t work at all in her organization. ” First off, if guessing at Internet marketing can get you fired, you might be working for the wrong person.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Work] Social media is a physical extension of your brain
    What’s more, if you work on transitioning, in your mind, all the followers and friends you have collected over time from being big stacks of baseball cards, valuable only for their potential dollar or marketing value, to being important and deep extensions to your mind and literal extensions of the neural pathways of your physical brains.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Work] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. What are the most effective techniques for building an opt-in email list?
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 14, 2011
    [Work] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
    Spend a couple hours a week learning how these tools work as you glean the business benefits. Remember, the tools are supposed to serve you, not the other way around. “Demystifying social media for small business&#. In part 2, we will talk to several experts for advice on how to leverage social media.). and 29% plan to add in 2011.”.
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