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  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Work] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    The way the vortex works is through a … Continue Reading Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan by Claire Axelrad - Maximize Social Business. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Work] 10 Ways B2B Content Marketing Goes Bad
    Still, many firms struggle to make content marketing work for them. Maybe you know someone like this: the genius who has trouble explaining their thoughts or work to anyone but another genius. But it’s absolutely essential – in fact, it goes right to the heart of what B2B content marketing is and how it works.
  • JUNTA 42  |  SATURDAY, MARCH 14, 2015
    [Work] This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really
    It asks directors who aren’t already represented by a production company or agency to submit their work for a chance to make native ads for marketers. Directors will submit short films and T Brand Studio will select the best five to work with its brand clients. This week’s show. Content marketing in the news. The lesson?
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Work] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    In a situation such as this one, the first two applicants have proven themselves as serious about the company, its culture and potentially working there, while the third applicant may be more interested in using an offer from your firm as leverage at his current job, or only truly be half-interested in the position. What is Big Data?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Work] 9 Elements for a Successful Marketing Program Mix
    Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 24, 2011
    [Work] Social media feedback as customer prophecy
    This is how the power of online customer feedback can work for or against a business at any given moment.  I had not seen my friend or spoken to him about the restaurant. My wife and I decided to celebrate for no particular reason at a favorite restaurant. When When my wife went to the restroom, I checked-in on Foursquare to pass the time.  When
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] 3 Significant Trends Impacting Marketing Leaders Now
    Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Tips For Writing A Case Story
    Also consider including a quote from the professional in your firm that worked on the client's project. Will it work or not? Describe how you helped the client and try to paint a clear picture of what it's like to work with your firm. Does writing a case story feel like a bad trip to the dentist? You are not alone.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Work] Be human. Your customers will thank you.
    You’re setting yourself up to do a lot of extra work around convincing prospects of your brand’s value. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. ” of a brand.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Work] Turn B2B Buying Into a Social Experience
      Today, a more intelligent and social approach means buyers and sellers working through issues simultaneously to map directly to the goals of the buying organization. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Work] The Art of Scannable Content: How to Write for Today's Online Readers
    That’s why web writers who start with their conclusion, and work backwards, usually have an easier time engaging impatient readers who just want to get to the point (i.e., And it’s all thanks to writing that doesn’t quite feel like work when you read it. You have to compel them to do that. Not sure where to start? That’s okay. Bullets.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [Work] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Work] Research Finds Expanded Marketing Role Correlates With Business Results
    Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Work] The Trojan Horse social media marketing strategy
    Can you think of other ideas of how this might work?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  It’s almost like I added them to a blog roll. Pretty clever, huh? Probably. 
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Work] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    NathanRKing: Print advertising should be there along side of the digital elements – everything should work cohesively. What ways do print and online advertising work best together? b2bspecialist: Print & online will work well if they are integrated. Where should print advertising fit into today’s B2B marketing mix?
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Work] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Work] In case you missed it, the best marketing posts of 2016
    Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? This is a huge trend. This That’s OK. You can’t.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Work] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Depending on how much of someone’s original work you’re re-using, obtaining explicit permission may be in order. The person who’s work I’m quoting benefits from the wider exposure. Photo credit: Wikipedia. What brought content marketing to mind as I read the article was the discussion of scraping. Attribution.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] Budgeting Your Online Marketing? Stop Trying to Predict the Future
    Part of talking your CEO’s language is knowing when it’s time to pull back from those tactics that aren’t working and refocus your energies on the areas with the greatest potential. But you can make it work to your advantage by ignoring the temptation to trying to predict the future. Photo credit: Lulu Vision.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Work] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. The world sees our work. As a marketer, every day I hear something new.
  • BIZNOLOGY  |  TUESDAY, JULY 3, 2012
    [Work] The bloggers are the victims of bad blogger outreach
    I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared. Totally! Bragging rights? Thanks in advance.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Work] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. When we create personas for our clients, we work to identify three types of personas: Primary personas : These are the decision makers or key players involved in your sale.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Work] Fathom Healthcare Shares Healthy Resolutions for 2016
    The list below is a collection of individual goals set by each Healthcare team member, because as much as we enjoy working with hospitals and health systems , we would prefer to limit our trips to these facilities if at all possible (outside of preventive care visits, that is)! Working out for at least 30 minutes, five times per week.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Work] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    That works to a point. These are a great way to get the message out to everyone, wherever they may be located and whatever shift they work. What’s working? The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. That’s a great story. Brand personality.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Work] Are You Facing Sales Fatigue?
    The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.   As someone that works with partner organizations on a daily basis we have seen all of these situations cause an increase in mental and physical fatigue. . Executive Action Plans.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Work] What Does Success Look Like?
    Why do people want to work for us? This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Want to harness what really defines success?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Work] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    With this in mind, here are three things to remember as you work to create excellent customer interactions: Offer promotions and discounts for your most loyal customers to keep happy customers, well, happy. Author: Kristen Kaighn I have a confession. have placed 118 Amazon Prime orders in the last 6 months. Step 3: Nail Your Customer Service.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] 38 Essential Website Redesign Terms You Need to Know
    Customer personas may contain information like demographics, goals, challenges, frustrations, key marketing messages, common quotes, what they read, where they work, where you can find these people, and much more. It’s not a working version of what you’ll see, just a picture of what it will look like. Above the Fold". Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Nobody can blog for you, but maybe they can blog WITH you
    Tip: While a team approach spreads the work around, be sure someone is actually in charge of the blog. Tip: While a team approach spreads the work around, be sure someone is actually in charge of the blog. By Linda Dessau, {grow} Community Member. In business, trust always has been, and always will be, the killer app.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Work] Business Blog Writing: Must You Write It Yourself?
    The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. I’ll explain each. Do you do all your own blog writing? Or do reciprocal exchange of posts.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Work] Better Business Blogging: 7 Lessons from Liberace
    He worked hard, and made sure people knew how as a pianist, he deserved the fruits of his success. Be prolific: Liberace never stopped working. Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. His career spanned five decades.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Work] 3 Key Ingredients for Business Social Media Success
    Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Survey them and ask. SMO is the new SEO.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] Facebook Boosted Posts: 3 Ways to Target Your Audience
    We’d love to learn what’s working for your business. You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. If you want your Facebook posts to be seen these days, boosting them may be your best bet. People similar to people who like your Page. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Work] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Align your sales and marketing so that both teams work towards a unified goal. Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. What could new lubricant technologies do for them? And so forth.
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Work] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    Long story short, I closed the deal in a purple and black witch costume, and closed two more deals with same client years later!". 5) "While working as a car salesman, I was trying to close a deal with a young man who did not have his driver's license yet. This post originally appeared on HubSpot's Sales blog. We're not judging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Work] Five steps to fix Foursquare
    Use the money to get sales people in major cities to work with restaurants and retail to offer more opportunities for engagement and deals. I am a consistent user of Foursquare wherever I travel and have never been offered one attractive offer.  Found out it was a guy who works there. Check-in. Get it? Oh, never mind. ZZZzzzz.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Work] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Work] How to Think More Strategically About Your Content Marketing
    But maybe your content isn''t working because you are running out of things to say. They are telling an empowerment story -- one that reinforces hard work, bravery, adrenaline, and pure "epic" events. It can easily be done in a silo. You can hire consultants, agencies, and even third-party journalists to create content on your behalf.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Work] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    But, it doesn''t mean this style doesn''t work for other bloggers. When you might use it: If you’ve missed the first wave of reporting but want to get more press attention, and are not afraid of taking a definitive, perhaps controversial stance, this type of newsjacking works like a charm. After all, they follow your blog for a reason!
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Work] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Learn more about how Graph Search works by reading this blog post. One cool use case is if you want to get a job at a specific company: You can create a Facebook ad campaign that advertises your skills and expertise, and then target that ad at specific people or people who work at specific companies. The result? But I digress. How big?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Work] 7 Simple Steps for a Solid SEO Strategy
    Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.” So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they’re looking for. 7. 
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Work] Winning B2B Email Campaign Keeps it Simple
    To me, this is a campaign that works. In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. But what’s the best way to get the most from your Facebook advertising investment?”.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Work] 12 Handy Tips for Running Better Remote Meetings
    Whether you're meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge. Many remote meeting tools are designed to work primarily over internet connections. disappear into the abyss. Check 'em out. Awkward.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Work] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    At IBM, Scott Edwards is a champion of the 70:20:10 learning model, which works something like this: Employee learning is 70 percent self-directed, 20 percent mentoring and coaching and 10 percent formal training. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.  . How important is it?
  • SNAPAPP  |  THURSDAY, OCTOBER 13, 2016
    [Work] 5 Ways to Provide Better Feedback and Improve the Review & Approval Process
    We worked with marketing teams to produce visual content for hundreds of projects and campaigns. Whether working with clients or talking on sales calls, one of the biggest weak spots we see in content marketers’ workflows is getting their content approved. By Hassaan Bey , Content Marketing Manager,  Slope. The Right Time for Feedback.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Work] Why I Won’t Endorse You on LinkedIn
    Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. Let me help you.
  • BIZNOLOGY  |  FRIDAY, APRIL 12, 2013
    [Work] Defining Corporate Listening In the Online Age
    There is plenty of work to be done in this area. Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. Essential.
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Work] How Email Marketing Campaigns are Like the U.S. Elections
    If no such vote is passed, a new election must be held, probably a mere 17 working days later.” ( Full in-the-weeds details here.) I’m also a long-term email professional. Given the many primaries in play last month, her campaign volumes worked out to about 16 messages per week going to each of her email subscribers.  The U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Work] Will Content Strategy Save Marketing?
    Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Work] Landing Page Techniques that Drive Higher Conversion
    She has nearly twenty years of marketing experience, and in addition to her work in search engine marketing, Janet has a background in marketing communications. by Dayna Rothman Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm. Is the offer compelling? Progressive Profiling.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Work] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2016. Always worked with agency Leo Burnett to produce this ad focusing on female empowerment through sports. It's nothing personal -- people just want to get to the good stuff. spicy, hearty, salty etc.) one of them says.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Work] Why You Shouldn’t Assume when Signing Employment Agreements
    Because of my high salary and great role, I was extremely excited to work for these people  -  so I signed it immediately – barely reading it. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. Shame on me.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How to Retweet the Right Way in 4 Easy Steps
    This works on Twitter.com or any third-party Twitter client, and many of these clients have an "edit" or "quote" RT function that saves you the copy/paste step. Just saw a great tweet? Love what you just read and want to share it with others by repeating (retweeting, aka RT) the tweet? You're getting the hang of Twitter. know, I know.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 17, 2011
    [Work] Improve Sales Performance with 3 “Art of Sales Management” Functions
    While this works organizationally, it requires little to no critical thinking. What works in one situation might not work in another. If Joe is your top salesperson, should he work Company A just because it’s in his territory? Note: I’m not suggesting working only the hottest opportunities! Not true.
  • CONTENTLY  |  TUESDAY, JUNE 7, 2016
    [Work] This Study Shows Publishers Actually Lose Money Running Bad Ads
    Titled “The Economic and Cognitive Costs of Annoying Display Advertisements,” the research was worked on by a five-man team, headed by Daniel G. A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. But then something happens—you’re bombarded by ads.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Work] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response. 1) Get to know your target prospect. If you know your target persona to be curious and discovery-oriented , then give them a “See how it works” CTA. Absolutely.
  • ACT-ON  |  WEDNESDAY, MARCH 9, 2016
    [Work] Schema & Microdata: An Overview
    How schema works. Without context and understanding a search engine can still work, but it can’t analyze a website as accurately. Work directly with your technical team to implement this extremely useful and valuable tool. The first ever website was published in August of 1991. It had become a bit of the Wild Wild West.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 30, 2007
    [Work] B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. But in either case its a big number. Could you do it with confidence?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Work] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things. The Mintigo results confirm this. But take a closer look.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Work] How to Be a Spammer in 20 Simple Steps
    This works best when you are the only one who Likes your updates, ever. 5) Don't do any targeting in your social media PPC or advertising. That's how SEO works. Someone once told me that "how-to" content is really great for business blogging. So, here you go, 20 steps to becoming the best spammer the world's ever seen! Enjoy.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Work] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    Surprise is something that has been used to varying degrees of success by marketers, but when it works, it works. Now, I know from previous chart of the week  research  that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”. Interested in getting started with Reddit?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Work] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    What worked? Establish upfront how you want to review the work and the type of deadlines you can work under. This also helps you to see what the agency is working on and how projects are progressing, meaning there''s one less thing you need to worry about each day. So, you’ve been wooed and won over by an agency.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Work] 5 Steps To Emails That Get You New Customers
    Even in the current environment where it seems that we each receive 50 emails a day from companies selling their services, email can still work. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. Photo Source.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 29, 2015
    [Work] The Business Marketing Association is coming to Tampa Bay!
    There’s lots of work to be done, but we ‘re excited that the Business Marketing Association is coming to Tampa Bay and if you’re a business who sells to other businesses in Tampa Bay, you should be quite excited about the bright future of B2B marketing here. No business to consumer marketing here at all. Have you seen it?
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Work] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    enjoy working through conceptual problems and tend to digress to the theoretical. work with B2B clients on media and integrated marketing programs. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. But don’t expect to hear a lot about my family.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, DECEMBER 2, 2015
    [Work] If you had it to do over again?
    During the past 18 years of working with  and training sales managers around the world  this phrase is one of the most powerful lessons I believe we pass on to our clients, but it leads to additional unexpected benefits as well. If you had it to do over again; what would you do differently-if anything? Self Help for Salespeople. Have you?
  • OPENTOPIC  |  FRIDAY, JANUARY 27, 2017
    [Work] 7 Ways to Position Your Marketing Agency for Growth
    Your company is doing work that is in high demand, and you are in a position to grow very quickly. If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Work] Marketing Campaign Success Starts and Ends With Quality Data
    Over the years I've worked on a wide range of marketing campaigns for our clients and without fail each and every campaign represents a new and unique challenge to the team. It's usually the dirty work that marketing and sales teams don't want to put the effort into. We love it!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Work] What Are You Doing To Prevent Cold Calling Burn-out?
    The terms I’ve used to describe our encouraging work environment has opened me up to a little ribbing from my colleagues over the years. Definitely a great tip I plan on working on with my team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number.
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Work] The Ultimate Checklist for Integrated Marketing
    Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you’re likely already working with. 1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Work] Recruiting the Best Inside Sales Rep Candidates for your Business
    Whether an employee is in an entry level inside sales rep, on the management team, or even the owner of the company, each and every person who works with us has a direct impact on the success of our business. Leverage your social network to find qualified candidates that fit your position. Too often, recruitment can fall by the wayside.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 12, 2011
    [Work] Savvy Speaks: Collaboration Tools That Rock
    Whether you call us remote, dispersed, home-based, or just plain "savvy," those of us who work in a virtual office space that puts the entire world at our fingertips absolutely rely on collaboration tools to make it all click. The same goes for basically anyone doing business today - from SMBs to multi-national conglomerates. Jamie. Tweet
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Work] Successful Sales and Marketing Alignment, Part 1: Get Started
    Let’s take a look at the basics of gaining alignment between these teams and find out how to build a fully synched-up process that can help these two groups work together more efficiently. Agree that you will work together, and determine the collaborative process. Sales and marketing alignment is key to business success.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Work] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Work] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  Do you work closely with the sales team to understand conversion rates and pipeline velocity?   If not, you are Revenude. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless.
  • BIZNOLOGY  |  MONDAY, AUGUST 1, 2016
    [Work] Do you have a unified search marketing strategy?
    Then  came PPC, and while Bill Hunt and I argued (in our book ) that you should work on them both together, the industry disagreed, insisting in treating them each as specialties divided by a common set of keywords. (OK, that was sarcasm.). Is it harder to do? Can it be worth the effort? Absolutely. Is that a trend? hope so. Like this post?
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Work] 3 Ways to Use Buyer Personas to Shorten Your Sales Cycle
    When I’m working with salespeople (both young and experienced), I see that the greatest amount of time wasted is when they’re spending time with the wrong people, or delivering the wrong message. They are always a work in progress. Your buyer personas should be among the most worn out documents in your sales and marketing arsenal.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Work] The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.
    But how well do conferences and trade shows really work? He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. Conferences and trade shows are a staple in a business marketer’s diet. And how can you get the most out of exhibiting? Join us this Thursday at 5 p.m.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Work] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Are you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your actions, but your readers’ actions.
  • ANNUITAS  |  THURSDAY, JUNE 16, 2016
    [Work] 3 Keys to Effective Inter-Organizational Partnerships
    Various career experiences have opened my eyes to the importance of strong inter-organizational partnerships (willingness and ability to work in tandem despite being in different departments or groups) that execute within structured boundaries, especially when engaging in transformational projects. Shared Vision & Values-.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Work] 5 Things You Can’t Blog Successfully Without
    Updating is quick and easy regardless of which CMS you choose (it’s like working on MS Word), and you get total control of your blog. 3. High-Quality Additionally, you may want to work on the on-page SEO of your site, as search engines can deliver valuable free traffic. 5. Determination. But it’s not quite that simple. You just can’t.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Work] How to Use Dynamic Content for "Smarter" Marketing
    How Smart Content Works. For the techie inside of you, let''s break this down and talk about what actually happens to make smart content work. 1) The Marketing Database. Now that we''ve covered how it technically works, let''s talk about a few strategy errors that could cause it to backfire in your marketing. Let''s dive in.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 1, 2012
    [Work] You’ve Got Traffic. Now What?
    You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. Really? Prove it – are you always the lowest bidder?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Work] Ensighten Transforms Web Tags into Rich Customer Data
    So far, it all seems to be working. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7 Sounds like a Customer Data Platform to me.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Work] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    So how do Universal Behaviors work? At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. Silverpop falls short on the third CDP function, which is integrated predictive modeling.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [Work] Your proposal lost. Conducting a RFP post-mortem
    Revisit your "default proposal"; is the format and content working in your favor or working against you? The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. Do you know why you lost?
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2012
    [Work] Be a Big Fish in the Blogger Outreach Pond
    You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Work toward Prom King and an incoming Freshman spot at Harvard College, but plan also on going to prom with someone and to college at all. Image via CrunchBase. Paying your dues.
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Work] 15 Sources of New Content for Your Social Media Strategy
    It can take a bit of effort to keep up with everything going on, so people often appreciate when someone else does the hard work of putting links to what’s important in one place. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Work] [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
    So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI. Not only can accurate forecasting give you credibility with the C-suite, it can alleviate a lot of tension across the different teams you work with, such as finance. Measure and forecast results.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Work] The Ultimate Collection of Free Content Marketing Templates
    Our internal creative design team went to work building five, beautiful ebook templates -- in both PowerPoint and InDesign -- for you to download, customize, and use. I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. Content Planning Templates.
  • 3D2B  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] How to Improve Sales and Achieve Quota
    When he arrived at work at the beginning of January, he was full of optimism for the New Year and ready to tackle the sales challenges. But things didn’t work out that way. It didn’t work. But does cold calling still work in 2015? Define how you’re going to work with your leads from acquisition to qualification to close.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Work] Google Hates Your Mobile Website (Here's How to Fix It)
    As marketers, we should be constantly aware of how our web presence is working to attract new, qualified visitors to our websites. If we’re ranking for certain keywords across two domains, we’re spreading out the work we’re doing to acquire search ranking authority. read blogs on my desktop at work. Woo hoo! Sound fine , right?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 12, 2016
    [Work] If it is too good to be true, it is! Sales Managers protect yourself…
    He is more than a guest blogger, John has worked for Acumen Management Group for many years and is re-joining our organization after a long permanent engagement with a former client. If it is too good to be true, it is! KEN: Today I want to introduce John Moroney to you! Call me right away!”. Oh boy, were you drooling or what! Good selling!
  • TONY ZAMBITO  |  FRIDAY, APRIL 6, 2012
    [Work] Use Buyer-Based Selling To Engage The New SMB Buyer
    Model Buyer-Based Selling : remapping processes is going to take some hard work.  ©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Not so fast. 
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Work] Emotional Sales Leadership
    Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership. The interviewer asked me a series of questions regarding the topic and why I felt it was a critical success factor for most organizations. HINT: Run an annual sales trip contest.
  • SAZBEAN  |  MONDAY, MARCH 18, 2013
    [Work] Stop FUD From Paralyzing Your Marketing
    It is, but marketers  themselves become victims of the same dynamic when rapid change creates an  environment where the old ways no longer work but the path forward isn’t  clear. Everyone  considered the firm she worked for a market leader, but when the market  hiccuped, its sales dropped and concern mounted. News & Notes
  • SAZBEAN  |  MONDAY, JANUARY 28, 2013
    [Work] Get Social In Remodeling Your Pitch to Consumers
    As many people are apt to do, spring is a good time to work around the house, getting it in shape for those outdoor summer parties and more. It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes. News & Notes
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