THE ROI GUY | TUESDAY, AUGUST 27, 2013
[Work] VMware Cloud Compass Tool (powered by Alinean)
To help you determine the best option, VMware worked with the business value experts at Alinean to create the VMware Cloud Compass Tool. 'It can be a challenge knowing which cloud solution is best for your particular workloads and business requirements: a private cloud, public cloud or hybrid solution?
VOLACCI | TUESDAY, NOVEMBER 19, 2013
[Work] The Organization Geek's Productivity Tools
When I’m out and about on the hunt for content for my clients, I inevitably encounter a hundred and one different rabbit holes to go down, surfacing only hours later to mutter something incoherent, fascinating, and not related to the work I’m supposed to be doing. At work, we use Mac computers. 'I like technology. GetPocket.
FATHOM | SUNDAY, DECEMBER 1, 2013
[Work] What Van Damme Teaches Us About Manufacturing Marketing
But the Volvo video didn’t just work so well because they hired an action star to do the splits. It worked because they created an opportunity to focus on a feature that differentiated their product from competitors. Without that product differentiator, the video wouldn’t have been possible in the first place. Manufacturing Industry
LEADERSHIP | TUESDAY, NOVEMBER 26, 2013
[Work] 5 Signs to Qualify Your Demand Generation Play
And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Here are 7 tactics that are working for B2B lead generation today. Let’s discuss what works and why. Less is more.
VERTICAL RESPONSE | MONDAY, FEBRUARY 17, 2014
[Work] How to Create a Compelling Company Explainer Video
Work with a Pro. They’ll work directly with you to understand your goals, and then create storyboards from which your video will be based once approved. 'Get this: 92% of B2B customers watch online video, and 43% of them watch online video when researching products and services for their business. So, you gotta keep it short.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 6, 2011
[Work] Goldilocks and the 3 Lead Nurturing Programs
Her lead nurturing program is up and running before her porridge gets cold, but is it working? by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. This Lead Nurturing Program is Too Hard. This Lead Nurturing Program is Too Soft.
B2B IDEAS @ WORK | THURSDAY, DECEMBER 8, 2011
[Work] B2B Marketing & Guilt Appeals
So the next time you consider including guilt appeals in your B2B marketing plan, remember that overt guilt probably won’t work, but covert hypocrisy may prove effective. In influencing your B2B target audience, the idea of whether or not to include guilt in your messaging may be a factor.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 7, 2011
[Work] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
To alleviate this, implement a defined lead management process that focuses on: Data (Includes customer and prospect data) Lead Planning Lead Routing Lead Qualification Lead Nurturing Metrics (A good place to start is working with sales to establish a common set of KPIs that can be measured. But it isn’t. Lack of Focus. No Process.
HUBSPOT | TUESDAY, JUNE 4, 2013
[Work] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
National Positions works with hundreds of companies and has been named to Inc. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. First, let me say that so much of this analysis on linking is thoughtful, instructive, and honest ; in other words, it’s worth your time. Looking at the sites that not only survived Penguin 2.0
MODERN B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Work] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . You must take an ecosystem perspective and look for complimentary technology solutions that work together in tandem. 10 Ways Marketing Automation and Inbound Marketing Work Together. Be Human. Was it good? Was it bad?
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, MAY 20, 2013
[Work] How to Get 58% of Your Revenue Via LinkedIn Groups
We directly attribute this to the work we continually do on LinkedIn and the foundation we’ve laid. It doesn’t work that way. 'In today''s article, Thomas von Ahn , founder of Viral Solutions, Inc. shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. We’re “Go-Givers.”
B2B IDEAS @ WORK | THURSDAY, APRIL 7, 2011
[Work] Is Your B2B Campaign Average or Exceptional?
She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. There are always instances that lay outside that bell curve – exceptions to the rule.
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Work] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Many industrial companies and manufacturers struggle with content marketing. Usually the problem stems from three possible scenarios that I’ve come across. Assimilate all that knowledge. Hiring an outside content creator.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 24, 2011
[Work] What Was Your Favorite Part of Eloqua Experience?
visual look at the prep work done before the event. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The Markie Awards celebration? The networking and fun parties? Check it out below. Click here to view the embedded video.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Work] Gridlock: Why B2B Marketers Must Get Off the Content Grid
You quickly realize you have a lot of work to do to fill out the grid. No doubt, this approach create lots of work for agencies. Most important, don’t expect a Content Marketing effort to do all the work. 'There has been a enormous wave of interest in Content Marketing in recent years. Want added complexity? The e-book?
WINDMILL NETWORKING | FRIDAY, AUGUST 31, 2012
[Work] How Can Facebook Get its Mojo Back?
Search advertising works because it identifies people with purchase intent. Can Facebook get it’s mojo back? Unless you’ve been hiding under a rock for the last few months, you’re probably well aware of the collapse of Facebook’s stock price since its May IPO. Facebook was supposed to be this cycle’s fairy tale. It’s a lot to endure.
WRITTENT | THURSDAY, NOVEMBER 7, 2013
[Work] To Post or Not to Post: The Best Time to Update Your Blog
You will catch your west coast customers as they are getting started on their day and you’ll have your east coast customers during their lunch breaks or after they have gotten their immediate morning work complete. Generally speaking, there may be a couple of different times that may work for you. Image Credit: Flickr.
HUBSPOT | WEDNESDAY, JULY 31, 2013
[Work] Desktop & Mobile: One Content Strategy to Rule Them All
He is also the author of a new ebook How To Plan a Website That Works. 'Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions. Yikes!).
HUBSPOT | WEDNESDAY, AUGUST 4, 2010
[Work] The 4 Hottest Social Media Marketing Trends Explained
If not, it is likely important to work on product improvements. With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. Social Media Marketing Trends Deconstructed. Collective Buying. Have you heard of Groupon ? million.
MODERN B2B MARKETING | THURSDAY, OCTOBER 25, 2012
[Work] Answers To Your Most Asked Content Marketing Questions
At a practical level: it simply works better. by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. So, we wanted to do a follow-up blog and share our answers to all of our readers. Shouldn’t white papers be gated?
MODERN B2B MARKETING | MONDAY, JUNE 28, 2010
[Work] What the CEO Needs from Marketing
But this doesn’t mean that you shouldn’t care about the customer, or work to grow your voice in your industry, it should be because your company’s performance will improve if these rules are executed well. The webinar also illustrated how our own team had some work to do for our CEO. Build alignment between marketing and sales.
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Work] Insights from How to Find New Customers
Let’s examine some critical insights from How to Find New Customers to see how it works. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. You face a different world today. Social Call.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 16, 2013
[Work] Become a Master of Productivity with IFTTT [VIDEO]
” Once you start creating recipes, it becomes fun trying to think of cool new ways to have IFTTT do the work for you. 'Do you feel that everyday should have 30+ hours in it? Yeah, we do too. It seems like there are always a few little things that you just can’t seem to check off your ever growing to-do list. All rights reserved.
SALES CHALLENGER | TUESDAY, FEBRUARY 4, 2014
[Work] 5 Goal-Tracking Apps Every Rep Must Have
But, we bet that your best reps are also using mobile technology to build new work habits and stay on top of their 2014 personal goals. 'With 2014 well underway, and the fourth quarter frenzy behind us, we turn our attention to new sales goals for the year ahead. So what Apps are they using? What Apps do you think will be hot this year?
SALES CHALLENGER | TUESDAY, NOVEMBER 12, 2013
[Work] 4 Skills Every Manager Needs
Here are some examples of sales manager missteps we are seeing as they work with their sales reps in this new landscape of customer buying and Insight Selling. It’s no wonder there’s been a renewed focus on sales manager development—the skills a front line manager needs to drive reps to successful outcomes and coming in above goal.
SALES CHALLENGER | MONDAY, OCTOBER 21, 2013
[Work] 5 Key Questions for Sales
Changing Nature of Work —the different paths that customers are taking to learn, and the different buying authorities/groups sellers face are resulting in greater variability than ever before. There is so much information for them to sort through, sales cycles are extending and deals often stall or end in no decision. people.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Work] How Customer Case Studies Drive Traffic to Company Sites
After all that work, how do you use the heck out of a case study to engage prospects and customers? 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Work] Why You Should Question Your Sales Culture
Climate is controllable – sales leaders, through explicit and implicit actions influence the climate of the sales function, or the shared perceptions that sales employees have about the work they collectively do every day. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
WINDMILL NETWORKING | THURSDAY, MARCH 1, 2012
[Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 21, 2011
[Work] 5 Important Things Japan Taught the World about Twitter in 2011
Although you don’t read about it on the news anymore, Japan is still in crisis in both trying to contain a nuclear power plant which might require years of work while also trying to keep radiation-tainted food away from the dinner table of 125 million Japanese who are understandably nervous. Thank you. Faster Than CNN. From Fukushima?
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 19, 2013
[Work] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
With one client, her boss is a traditional marketer and wanted themes and short-term, sales-oriented campaigns that only sort of worked with late-stage prospects. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy.
MARKETRI | TUESDAY, MAY 21, 2013
[Work] The Top 10 Contact Management Considerations for CPA Firms
When I began working at Marketri a couple years later, I was relieved to learn that we already had a great contact management system in place. However, as my responsibilities at Marketri grew and I began to work as an account manager serving our clients, I began to encounter some of the all too familiar contact management challenges.
DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
[Work] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
You could work for months and spend tens of thousands of dollars, only to have the AppStore send you back to the drawing board. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We Google. We Skype. We Tweet. We like. We Shop.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 4, 2011
[Work] The Phone Has Stopped Ringing. Now What?
But it works. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. This has left many professionals floundering. To Whom.
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 17, 2010
[Work] Specialize. You’ll Grow Faster.
But if your competitors have great people and you have great people, too—you’ve got some work to do. . Do you want to you want to grow nine times faster and be 50% more profitable than your competitors, and still spend less on marketing? I thought so. In that case, Lee Frederiksen and Aaron Taylor have one word for you: Specialize.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Work] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well? 'Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Editor’s note] Want to see a great example of a highly successful experiential marketing campaign?
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 13, 2012
[Work] Sales Leadership: Climbing Mount Everest
But it’s how people work together that matters the most-just as it does in business. The work is organized in a way that clearly leads to achieving the team’s goals. 1, 2, 3, 4, 5. GRRI: Assessing Your Team. Goals.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 23, 2010
[Work] The Mental Side of Sales and Leadership
In sales we have peaks and valleys, successes and failures as professionals; you must work to control your subconscious mind-feeding positives, and not becoming distracted on the golf course or during a sales process. The Mental Side of Sales and Leadership. On the plane to Seattle Sunday morning I read about ¾ of the book. Acumen Mgmt.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 13, 2012
[Work] Please Stop Sending Bad Holiday Greetings
Now just like at the North Pole, the real work is not what happens at Christmas but the months and months of work before. The Slow Elf’s Tale. Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. Well, kids. Really?
THE CRAP REPORT | TUESDAY, NOVEMBER 16, 2010
[Work] Teleprospecting Teams – 3 Ways to Get What You Need From Them
What I’m getting at is, in order to get more out of your teleprospecting team, you need to find (if you haven’t already) your product’s “must-have quality, the reason why it’s going to change the way your target audience is going to do their work on a daily basis. What do we need inside teams for?
HUBSPOT | FRIDAY, MARCH 9, 2012
[Work] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
Icons were still used alongside the products, but they were replaced with smaller images and worked with the product descriptions instead of overpowering them. The homepage of your company’s website is your most valuable online real estate. and for good reason. It’s your business' virtual storefront and face to the world.
THE POINT | THURSDAY, JANUARY 17, 2013
[Work] 3 Demand Generation Goals to Avoid in 2013
For one, they’re a lot of work. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Ask yourself: why lead nurturing? And so on.
B2B VOICES | FRIDAY, AUGUST 10, 2012
[Work] A B2B Summer Reading List
The trip for me was split between working in Chicago and taking some time off to relax with friends and family. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. Here is a summary of some posts and stories I found interesting that you may have missed. The takeaway?
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 31, 2011
[Work] Sales Leadership: Making Monday’s Marvelous
That organization made it easy for me to focus on the work for the week and time to prepare without a hectic event that may have started off my week on a negative note. . Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. These are not in priority order.
B2B VOICES | SATURDAY, SEPTEMBER 10, 2011
[Work] Julio Ojeda-Zapata Talks Tech at MN Blogger Conference
Quick posts work just fine. I actually caught two sessions from Julio Ojeda-Zapata today, who is a pretty well-known techie here in the Twin Cities as a reporter and columnist for the St. Paul Pioneer Press and an author (fellow attendee recommends iPad Means Business). First one was on Posterous and the second on mobile blogging in general.
THE POINT | FRIDAY, APRIL 29, 2011
[Work] 5 Mistakes to Avoid in Your Next Email Campaign
In an email like this one, sub-heads serve to break up the content, but they also work to grab the reader if he/she scans the copy at a glance. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. and so on.
B2B VOICES | FRIDAY, JULY 23, 2010
[Work] There’s No Such Thing as B2B Social Media
If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space. After all, they have Ashton Kutcher. Image via Wikipedia. meaningless.
SAZBEAN | WEDNESDAY, MAY 4, 2011
[Work] Book Review: Enterprise Social Technology by Scott Klososky
Create Conversations – Social networking is obviously about having conversations, but to unify your web and your social networking presence, you need to have them working in concert. Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion).
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Work] 7 Deadly Blogging Myths: BUSTED
You''ll notice that traffic and leads are steadily growing, and only then, will you realize that your hard work has paid off. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. have nothing to blog about, they complain. I''ve had enough.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, SEPTEMBER 13, 2010
[Work] How Are You Minimizing Risk?
My prospect perceived me as just too small to handle their long-term training needs and chose to work with a less qualified, safer alternative. What are you doing to reduce your prospect's perceived risk in working with your company But the truth is, we're all risky business today.
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Work] 13 Reasons INBOUND 2013 Is Boston's Can't-Miss Event
We''ve got an all-star lineup of INBOUND 2013 speakers in the works. 'We don''t think Boston gets hot enough in August. 80 degrees, even 90, just won''t cut it this summer. That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. So now you''ve seen it for yourself. Drooling yet?).
FATHOM | TUESDAY, OCTOBER 15, 2013
[Work] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
love my job because I get to work at the intersection of technology and healthcare, two rapidly changing industries. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Medicast, for example, turns your living room into a doctor’s office for real-time diagnoses.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 20, 2011
[Work] There’s Content in Your B2B Social Media Data
With the data telling you what works, you can share the same content in different ways on different platforms. While there are best practices that work for all, individual target audiences respond to different things on different platforms. If you are in this category, this post is not for you. Getting Started. Testing Other Ideas.
HUBSPOT | FRIDAY, MARCH 23, 2012
[Work] 5 Actionable Insights to Extract From Your Landing Page Analytics
In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Use that insight to inform your future content creation efforts -- by creating more of the offers that work, and fewer that don't. It's true!
CONFLUENT FORMS | MONDAY, OCTOBER 13, 2008
[Work] Not all Requests for Proposals are worth a proposal
Existing vendors will always have a leg up on the competition, dramatically reducing your chances of winning the project since they'll most likely not want two separate vendors supplying them with similar services or want to learn how to work with a new team. Again, be wary of the Situation #3 in hiding. analyze the answer carefully.
BUSINESS GROWTH DEVELOPMENT | MONDAY, SEPTEMBER 3, 2012
[Work] Relationship Selling Is A Game Prospects And Customers Are Winning
With average closing rates standing at around 20% that would seem an assumption too far if relationship selling is working. Just like a detective would do when working on a case. – if you’re unable to communicate you certainly won’t be able to work together. CHL Top Prospects Game (Photo credit: Wikipedia).
BUSINESS GROWTH DEVELOPMENT | THURSDAY, AUGUST 16, 2012
[Work] How to make guest blogging fresh, relevant and engaging
But if you’re discerning about whose work you publish on your blog, and if you value quality content over everything else, then you could really boost your blog’s place in your niche. Blogging for Business: An Insider’s Look at How to Use Blogs (Photo credit: Lloyd Dewolf). What’s your stance on guest blogging? Related articles.
EB2BLEADS | THURSDAY, JANUARY 20, 2011
[Work] Is Outsourced Lead Generation A Good Idea
classic case in point is the "competition entry form" which as a sales guy I had a nightmare with at a few companies I worked for. To ensure you are working with good data you should try and cleanse the data to ensure if the company still exists, does what you think it does and you have the right contact. Nobody wins!
HUBSPOT | WEDNESDAY, APRIL 3, 2013
[Work] Why You Might Want to Be More Negative in Your Marketing
We all know the news has gone the negative route for years, and they do it because it works. Here are a few examples that worked out extremely well for us: 15 Things People Absolutely Hate About Your Website. Ever wake up on the wrong side of the bed? Of course you have. We all have. Like, interact in social media? So, here we go.
THE FORWARD OBSERVER | THURSDAY, AUGUST 29, 2013
[Work] B2B Marketers: How To Convert Your Website Visitors Into Leads
Most studies suggest CTAs on the right work better, but make sure to test it. Don’t make visitors think too much or work too hard (e.g., 'Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. Now what ? CTAs are key to lead generation. But don’t overdo it. Test when possible.
HUBSPOT | WEDNESDAY, JUNE 6, 2012
[Work] Facebook Finally Lets Marketers Launch Mobile-Only Facebook Ads
Well, now's your time to streamline, because you finally be able to test whether mobile or desktop Facebook ads work better for your business. When Facebook filed its S-1, Mark Zuckerberg outlined 35 risk factors that could "materially and adversely affect" the company. You know what number three on that list was? It's about time.
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Work] The Time is NOW for Social Media in the Hospitality Industry
She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. Location-Based Loyalty.
DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012
[Work] My Position on Promoting Books, Products, Etc.
Because I’m very sensitive to what I promote, and because I work hard to keep people’s trust, I feel the need to write this post about what I’m currently promoting. I’m ok with working this way. In June, I sent out an email telling people about a book that was available. also received an email of outrage.
LEAD VIEWS | FRIDAY, JUNE 25, 2010
[Work] Facebook And Twitter Not For Generating B2B Leads!
Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
E-STORM | WEDNESDAY, APRIL 13, 2011
[Work] Google +1, But Who's Counting…And Who Cares?
How Google +1 will look This valuable incentive isn’t the only hint that Google is desperate to make social work for them. There must be more in the works because to me what they have presented is a “Like” button without the social media platform to back it up. Google ardently believes that they need to be social to compete.
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Work] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. 'This post originally appeared on the Sales section of Inbound Hub. What should I do? What should I do?
HUBSPOT | MONDAY, JUNE 24, 2013
[Work] What You Missed Today in Marketing: June 24, 2013
No need to freak out -- we''re just trying to find the format that works best for this roundup, so let us know what you think in the comments. 'Surprise! We''re switching things up today for these news-roundup posts. This week, we''re going to try sending you a little digest at the end of the day featuring some news you may have missed.
BIZNOLOGY | SUNDAY, OCTOBER 24, 2010
[Work] Will the visual design of your pages help your SEO?
If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them. Image via Wikipedia.
ENGAGE | WEDNESDAY, APRIL 13, 2011
[Work] 5 Ways to Break Creative Block
Writer’s block has set in, even though my imagination is working just fine. When production artist Tommy Dingus hits a wall, he trades InDesign for pencil and paper to create a more intimate connection to his work. T he blank Word document taunts me without saying a word. close my eyes and picture hurling my computer out the window.
SAVVY B2B MARKETING | SUNDAY, FEBRUARY 21, 2010
[Work] Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth
In work with companies such as SAP, Microsoft and Accenture and a long line of entrepreneurial enterprises, my firm has demonstrated how compelling visuals can serve this purpose - provoking conversation and clarifying value. It enables our prospects to see themselves in the problem space and visualize the dynamics that are at work.
VOLACCI | WEDNESDAY, NOVEMBER 13, 2013
[Work] If Your Online Presence was an Employee, What Would You Put in its Job Description?
Wordpress might work well if you’re looking for a proficient entry-level employee, while something more substantial like Drupal would work better if you’re looking for a career-minded employee who can help grow with the company. Small Business Administration) to digital marketing principles. The methods used to complete the tasks.
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Work] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
Why does this method -- working with a colleague instead of a boss on content approval -- work? This is a hurdle we hear all the time from customers who work in industries like financial services, medical services, or, somewhat ironically, legal services. First, ask your legal team to do a little upfront work. really?
SALES INTELLIGENCE VIEW | MONDAY, JULY 30, 2012
[Work] The Main Benefits of Social Business
All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
HUBSPOT | MONDAY, AUGUST 6, 2012
[Work] 28 Creative Pinboard Ideas From Real Brands on Pinterest
Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its "Peapod Pros" board. But many marketers -- particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning? And what's even better? Time to get pinning!
BIZNOLOGY | THURSDAY, JANUARY 9, 2014
[Work] 25 outreach tools that can take your business to new heights
Sort by category to connect with well-known blogs in your niche, or syndicate your own work for daily republication. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 11, 2009
[Work] The Social Web, Taking it Personally
Marketers worked hard to create a message that would have universal appeal to a mass target audience. This type of marketing worked well when the media was in fact one-to-many i.e. television, outdoor, print etc. As we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 16, 2010
[Work] How do you Survive the SEO Cyclone?
Here’s the good news — Eric is thinking about this and working on a guest post to help us all cut through the clutter. It has worked so far. I don’t know about you, but just thinking about Search Engine Optimization makes me dizzy. Occasionally, nauseous. to set out a few basic tactics. Radio advertising? Me?
KOMARKETING ASSOCIATES | SUNDAY, NOVEMBER 10, 2013
[Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. 'Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
BIZNOLOGY | MONDAY, MAY 27, 2013
[Work] 5 Ways to Get the Most From Google+ Communities
Hashtags work on Google+, too! 'Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 5, 2012
[Work] In Sales, Are You And Your Clients On The Same Page?
Is it a contact who works within one of their Top 10 accounts, even if it may not be the actual decision maker, but an influencer? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across?
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Work] Why waste your money on B2B Social Media?
Those things can work when targeting consumers, but do they work when targeting other businesses? Such uncontrolled, disparate postings can be a disadvantage and work at cross purposes to an integrated marketing plan. Many B2B professionals are still skeptical. think we’d be wasting our time and money.”. Show me the metrics!”
MODERN B2B MARKETING | FRIDAY, FEBRUARY 25, 2011
[Work] Does Your Drip Marketing Leak Leads?
Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? The best practices use message mapping to align lead nurturing goals and content before the actual work begins. by Maria Pergolino Does your drip marketing leak? More info means more response. Actually not true.
THE TOP LINE | MONDAY, NOVEMBER 8, 2010
[Work] Value proposition example for a professional service provider
BB Marketing Plus works with [B2B companies that have long sales cycles] to [increase sales productivity]. This time, I’ve used it to describe the value I offer my clients as a B2B strategic marketing consultant (below the value proposition formula). The value proposition formula. Your call to action accomplishes two objectives.
MARKETING ACTION | WEDNESDAY, AUGUST 14, 2013
[Work] Which Customer Emotions Drive Business Results?
What’s working? 'We like to think that we make decisions – and that our customers make decisions – for pragmatic reasons. What’s the shortest link between two points? What’s going to deliver the most value? Who’s offering the best prices? Those factors certainly do count in business decisions, but there’s much, much more.
BIZNOLOGY | FRIDAY, MARCH 30, 2012
[Work] Wanted: Social Media Reality
Nice work Spike, you idiot. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. Here are some of the main reasons.
CONVERSIONATION | SUNDAY, MAY 6, 2012
[Work] The First Two P’s of Broken Marketing
It means standing up against bad decisions from a customer viewpoint and continuously demonstrating that it’s the only thing that actually works. Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 25, 2012
[Work] What I Mean By “Community”
They need these apps to break free from silos and work together to get things done. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Or is it our deep network of partners and developers?
HUBSPOT | THURSDAY, JANUARY 24, 2013
[Work] 20 Awesome Homepage Examples to Inspire Your Next Redesign
Why This Homepage Is Awesome: The tiled look of this homepage works great for showcasing different areas of the website. A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views. 3) Evel.
MODERN B2B MARKETING | THURSDAY, JUNE 28, 2012
[Work] Where to Find a Marketing Automation Expert
Those that are willing to put in the extra work, and not just go with good enough, are going to get the most mileage out of marketing automation. by Maria Pergolino You’re considering ramping up your marketing results by implementing a marketing automation system , but know you’ll need to find someone to get things going. The problem?
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Work] Ad Copy Must-Haves That Make or Break a PPC Campaign
For college grads still working off the freshman 15, on the other hand, the value may be that it has fewer calories. Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” Vital Element #1: Value. new you! Is it cheaper?
INDUSTRIAL MARKETING TODAY | MONDAY, JANUARY 10, 2011
[Work] More Manufacturers Are Using Videos For Content Marketing
There must be a logical explanation for what seems to be a contradiction of everything I’ve read and have experienced in my 20+ years of working with manufacturing and industrial clients. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. Here are three examples that I found on YouTube.
MANHATTAN MARKETING MAVEN | MONDAY, OCTOBER 3, 2011
[Work] Dissecting Facebook's Latest Moves
We will have to work harder to create engaging content and re-calibrate our publishing cadences since recentcy plus the number of responses, re-posts and comments will count more than the number of fans in determining if our message gets through. Facebook aims to be the most important online tool. 1.
FATHOM | MONDAY, JULY 22, 2013
[Work] Fathom Associate Development Program Journal, 4th Edition
As Joanna Hughes introduces: “From URL charts to blogger outreach to whatever crazy projects Adam and Victoria are working on, now that our training is coming to an end, the ‘real’ work has definitely started to pour in. 'In June, Fathom started an Associate Development Program, or “ADP” for short.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Work] 6 Ways Social Media Marketing Is Changing (For the Better)
Sarah Papachristos, social media manager at Great Island Technologies who worked with Votility on the effort, recently walked us through how they did it. We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. Timeline. for the better. The Cultural Shift.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Work] Your Master List of Low-Hanging Marketing Fruit
So the next time you're thinking about dramatically re-working your marketing strategies , take a step back first and see if you've picked these pieces of low-hanging marketing fruit first. Don't go through the work of designing attractive CTA buttons for your marketing offers if you're only going to use them on one or two things.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 16, 2012
[Work] Are LinkedIn Endorsements Too Easy?
To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Really?
B2B MARKETING TRACTION | THURSDAY, APRIL 19, 2012
[Work] Can Social Media Move You from Good to Great?
Social media works, but only if you do it right. Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.
B2B MARKETING TRACTION | FRIDAY, MARCH 27, 2009
[Work] Marketing Technology: Cross the Chasm with the Right Beta Customer
We focus on doing the right things from the start or fixing what’s not working to get you the right results. Services. About. Resources. Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services.
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, APRIL 20, 2011
[Work] 5 Reasons for Low Adoption of Marketing Technology and How to Move Forward
Many of the technologies that comprise the marketing technology ecosystem have been around since before the shift to customer control of the buying process, a shift that has made technology essential to marketers. Hence, low adoption rates of marketing technologies can’t be explained by lack of availability of appropriate solutions. Progress
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, APRIL 8, 2011
[Work] Marketing: The New Finance…with a technology ecosystem to support it
Workflow, collaboration, and sharing: facilitating and securing the planning and execution of marketing’s work in multiple locations, roles, and organizational units. Think about it. Finance tracks the value chain of the business. It’s important, but mostly inward facing. Do you agree? What would you add?