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  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 23, 2010
    [Work] The Mental Side of Sales and Leadership
    In sales we have peaks and valleys, successes and failures as professionals; you must work to control your subconscious mind-feeding positives, and not becoming distracted on the golf course or during a sales process. The Mental Side of Sales and Leadership. On the plane to Seattle Sunday morning I read about ¾ of the book. Acumen Mgmt.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Work] Website & Blog Headers: 5 Keys for Branding
    What are the key elements to a custom blog header that work well for online content marketing? These elements may seem obvious, but often, when working with clients, they are so close to the blackboard, that they forget key elements. How do you like my new look? big thanks to my friend Paul Hart who took the photo. An attractive photo.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Work] 6 Twitter Contest Ideas Worth Exploring
    Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest. Fastest correct answer. Sweepstakes. What can the app do?
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must. As Ms.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Work] 3 Ways Your B2B Content Can Provide the Most Value
    The fact is that we know what makes a good personal gift, but we sometimes fail to put that knowledge to work in our marketing. Work with them, or a similar organization, and share what you are doing. 'Most of us wouldn’t give a friend or relative a highly flattering portrait of ourselves as a gift. To do that you have to listen.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 14, 2010
    [Work] Best Web and Landing Page Design Tips of 2009
    Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Thesis Tutorial – Customizing the 404 Page by SugarRae.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Work] How to Use Video to Close More Deals
    Traditionally, sales reps used email and phone conversations, but I’d argue that there’s absolutely nothing better than a video for expressing the authenticity that makes someone want to work with you to find a solution. But how do you connect with your prospects when you are 4,000 miles away? Leads Love Videos. Video is Scalable.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Work] About Our Partnership with Net-Results
    That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Work] Five Tips for Achieving Social Media ROI
    What’s working for you? Social media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on investment. 1.     Listen to your buyers to determine their needs and preferences for consuming content. license.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Work] Tooting My Own Horn: Guest Posts You May Like
    I’ve been working with Ginger Burr, of Total Image Consultants, for about four years now. In this post I wrote for her blog, I discuss how “dressing up” each day for work — even though no one sees me — has positively impacted my own perception of myself and my business. She is FABULOUS.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Work] Weekly Wrap-up: March 23rd
    Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming. Bad for demand gen.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] Savvy Speaks: Inspirational Marketing Campaigns
    use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Clear, concise and creative. can't resist a clever turn of phrase. Wendy.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Work] Savvy Week in Review - August 5
    as we kick off the last month of summer, the last thing on your mind may be work. How can it be August already? But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think again. by @briansolis. Are you tuned in?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 26, 2011
    [Work] How Long Should Sales Nurture Leads From Their Teleprospecting Team?
    From what I’ve seen it typically works out to an average of 1 call and 1 email. If you ask me, these are the things that outside reps get paid to work on beyond the pipeline on their immediate radar. Anyone who has made cold calls in their day recognizes that it isn’t always a walk in the park. Then what happens?
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Work] Fall Trends: Location, Mobile and Group-buying
    The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Jump-starting your fall marketing plan can be a great way to put some momentum into your work after the dog days of summer have passed. Location, location, location. You’ve been fighting it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Work] How to Eliminate Fluff From Your Business Blog
    You probably have a general understanding of the working sales and marketing gears of your company, but let''s face it, every company is different and is comprised of unique methodologies and office environments. 'I don''t like fluff on my sandwiches or on my computer screen. One too many times I''m sure. Host guest writers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 31, 2012
    [Work] How Do You Ask The Tough Sales Questions?
    Here are two questions that usually don't work: "Is there a line-item in your budget for this project? There always seems to be that moment in any sales process where you have to ask that one tough question. It can be awkward for most of us, but asking the tough ones let us know if we have a valid opportunity on our hands. How much?".
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Work] Philosophical Questions of a Marketing Automation Prospect
    As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse. The holidays are a time of year when people ask themselves deeper and meaningful questions. Where did the Prospect come from? Who is this Prospect or, what is the worth of this Prospect?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 20, 2011
    [Work] 3 Tips To Simplify Cold Calling For Greenhorns
    We can put all the prep work in that we deem necessary, but from what I’ve seen there is no better way to learn than to just get knee deep in the muddy cold calling trenches. Being new to inside sales tends to be a bit intimidating. Obviously this can confuse the greenhorns who are trying to game plan for every situation.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 7, 2011
    [Work] Never Ever EVER pass these leads to sales!
    Bad leads not only don’t close, but they waste time that we could have used working on an actual deal. An issue that comes in between the usually tender and caring relationship that sales and marketing has with each other is that of confidence in the other group. We make our money bringing in revenue. Why do we not like this list?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 17, 2010
    [Work] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
    If I were a better boss I’d have a more automated way for leads to be written up (I’m working on it). Now that I have completed my first year of blogging I now feel I’ve earned the right to Jump the Shark and create my first ever Top 5 List. 5: “I forgot” Seriously, this was given to me once. That’s it.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 29, 2010
    [Work] The Customer-Focused Content Difference
    hate to disappoint here, but that's simply not the way it works. One of the most difficult challenges for marketers is to shift their messaging from company-focused to customer-focused. The disconnect is that these marketers think they can do what they've always done, shift a few words around and, voila, they're customer focused.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 18, 2010
    [Work] 2 Rules to Email By for Successful Sales Prospecting
    This may seem like an oversimplification and I'd be happy to share some actual examples of emails that have worked for our team here. Conservatively I receive 300-350 inbound emails per day (new emails, not continuations of existing conversations). Of the 20-30, 90-95% are deleted upon receipt. Rule #1: Earn the right to email them.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Work] Survey Highlights Contradictions for B2B Marketers
    The thing is that they don't move separately, but rather work best when integrated through an eMarketing strategy to achieve the best outcomes. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern. Let's talk about two of them.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Work] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    By interviewing people in your target audience (working moms, college students, small business owners, etc.), Ask them questions about the things that are most important to them, such as their work, families, hobbies, and frustrations. You’re kind of working backwards in a way. Why does it work so well? You READ!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Work] Hiring an SEO Firm? A Cautionary Tale
    The owner of Client 1 was happy with the design work done on his site but not with the lead generation. ” The client did not need this sinceYouTube works just fine. ” That’s an hour to set up for a meeting to review their work with Client 1. This is a guest post by Todd Hockenberry. Search Rank. Difficulty.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Work] No, Content Will Not Kill Advertising
    Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. 'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. Advertising isn’t dead. The Spectrum of Marketing. mobile banner?
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Work] 3 Ways how to use Online Video for Business Lead Generation
    Also image videos do not work as a potential viral marketing tool. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Work] 6 Facebook Page Business Advantages to support your social media marketing strategies
    To build relevant connection takes work and time. Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. There about 3 million Facebook pages of local businesses online and this number increases daily. Facebook.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Work] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    First of all, you should choose a CRM system that works well for you. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Work] Does Your Drip Marketing Leak Leads?
    Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? The best practices use message mapping to align lead nurturing goals and content before the actual work begins. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Work] 50 Unique Ideas for Your Next Email [Guide]
    It works especially well for places like the Pet Supermarket. They work for some businesses and not for others so only use if appropriate. The motion department at OverIt, an Albany-based creative agency, made this humorous video to showcase the company’s animation services and its ability to work within any genre. March.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Work] The 2011 #Nifty50 Top Twitter Men Reprise
    Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Steve is a senior corp comm practitioner and has worked with Apple, Mitsubishi, Philips, and THX.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 19, 2012
    [Work] Do This to Build Sales Confidence Before a Meeting
    It really works! I don't know about you, but my career has been fraught with moments where I lacked sales confidence. When I first started selling, I'd sometimes sit in my car for a half hour before I'd force myself to get out. Other times, the sales anxiety I'd feel literally made me sick to my stomach before a big meeting. But wait!
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Work] 7 IVR Use Cases for Marketing, Sales, and Support Teams
    The IVR will ask callers the questions you determine work best to qualify them for your particular campaign. You can even send them to a second IVR if that works best for your campaign. There are dozens of ways these groups use IVR applications to generate leads and revenue, improve customer support, increase efficiency, and cut costs.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Work] 2010 Social Media Trends in the Industrial Sector
    The survey shows that for work-related purposes, this audience is slow adopters. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Work] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    The most common frequency we observed for business blogging is weekly, so start by striving for at least one blog post per week and work your way up. They can also be helpful in determining which topics, titles, and types of articles are working -- or not working -- for your blog’s audience. Ignoring Blog Analytics.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Work] How to Use Dynamic Content for "Smarter" Marketing
    How Smart Content Works. For the techie inside of you, let''s break this down and talk about what actually happens to make smart content work. Now that we''ve covered how it technically works, let''s talk about a few strategy errors that could cause it to backfire in your marketing. Let''s dive in. What Is Smart Content?
  • B2B VOICES  |  FRIDAY, FEBRUARY 1, 2013
    [Work] How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing
    In addition, based on Weber Shandwick’s previous work with other engineering-focused organizations, the team had insight from primary research that engineers want their work to connect with something greater, and most got into engineering because they see themselves as creative problem solvers. 2,616% increase in Facebook sharing.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Work] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. It’s all about hard numbers. Marketing Automation
  • ANNUITAS  |  MONDAY, JANUARY 10, 2011
    [Work] An Interview of Steve Gershik of 28Marketing
    As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.  Happy 2011!  In your opinion, why is that?
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Work] The Appeal of B2B Social Networks
    That’s actually how it works in real life, too. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work. Activity is also a validation point.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Work] The Pros and Profits of Podcasting
    Because putting all the work into producing something without attracting a following would just be a waste of time. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Work] A Guide to Understanding the B2B Buying Process
    Discuss industry developments that expose the costs of the problem, and work to confirm your buyer’s resolve to remedy the issue. While corporate profits are on the rise, many companies are still slow to increase budgetary expenditures. The B2B Buying Process. The Role of Content in the Buying Process. Awareness. Evaluation. Decision.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Work] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    They need to know what’s working, what’s not, and what to change.  Education aimed at convincing the reader that a solution to his or her problem does exist, a description of what it is and how it works and what its benefits are (but again, without specific references to your own). Jim Dickie sees this as the Perfect Storm. Jim
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Work] How do you optimize paid media?
    So, we have to work on finding ways not only say the right story but also we have to place the story where people are ready and thrilled to make our story their story, our messages part of their timeline, our ads something they really want to watch, to have. 'Image by None via CrunchBase. Biddable media and story telling. Behavioral Mapping.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Work] 7 Tell-Tale Signs Your Competitor Is a Total Shmuck
    You write an amazing ebook, a competitor grabs the content, rebrands it, and pretends they did all the work. But if you ever suspect one of your competitors is blatantly copying some aspect of your business, ask them to show their work, just like your high school math teacher! don't know how the internet works! The high road.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Work] How to Motivate Your Sales Team as Summer Comes to an End
    Kids are going back to school and everyone is facing the reality of diving back into their work. 'Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead. Introduce new tools.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Work] The Wonderful Transparency of Moz
    In some cases the employees were not even aware their company was going out of business until they showed up for work and found the doors locked and the lights off. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. No stone is left unturned. The Beauty of Transparency. If so, why?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Work] Google Research: The 4 Verticals that Get the Most Mobile Calls
    We''ve worked with credit unions, banks, insurance companies, and even financial advisors. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Work] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Knowledge of Your Marketplace What works in one marketplace or industry may not work in another. It used to be the measure of who knew what they were talking about: you would write a book, get your name known, and presto your sales consulting career was set for life. So how do you know who is legit and who is a pretender?
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 7, 2011
    [Work] Do QR codes have a role in B2B marketing?
    There are many instances in which QR codes can work well in B2C, and smartphone purchases and usage are on the rise as well. I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. don’t doubt it. You could do this with customers as well.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Work] How Businesses Can Increase Word-of-Mouth Recommendations [Data]
    That doesn't mean you're totally out of luck -- you'll just have to work a little harder at your word-of-mouth marketing. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. Do People Ever Recommend Your Type of Business? What Tickles Consumers' Fancies. Tell a Friend!
  • CHRIS KOCH  |  FRIDAY, DECEMBER 16, 2011
    [Work] Koch to S(blank)0s: Drop Dead
    Because if they’re searching for it and they work in marketing they are misguided. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Maybe she’s a woman between 35-50 who works as an executive, has disposable income and spends her vacation at destination spas. How to know if your Web copy is working. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. You bet!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Work] How To Analyze and Grow Website Visits
    Which sources of traffic should you work to increase? 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. The short answer?
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Work] What You Should Expect From Your Marketing Department
    If you do, you cannot expect the plan to work nor can you hold your marketing team accountable. If you are not tracking results, it is too easy to continue unproductive programs or discontinue efforts that are working. 'Professional services firms have, at times, had rocky relationships with their marketing functions. Wrong.
  • ENGAGE  |  WEDNESDAY, JANUARY 25, 2012
    [Work] The Rise Of The Profersonal In Social Media
    Whether you’re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don’t like it, find a new line of work). I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Agencies lost clients.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Work] Conquer the Writing Process (Or Let it Conquer You)
    As the days go by, a sliver of my mind works on it in the background, thinking about how to feature those killer quotes or how to lead off the article. The Editing Stage After I have a first draft, there is still a lot of work to do. rock back in my chair, I play with my hair, I stretch out my back. But that can be a good thing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Work] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    It’s great to put aspirational data/reporting strategies together, but the fact is, you have to work with what you have. How do you absorb all of the information you have and decide what’s meaningful in helping to create sales qualified leads (SQLs), and provide sales with the content necessary to be successful in their follow up efforts?
  • MARKETRI  |  MONDAY, JULY 9, 2012
    [Work] Stop! Don’t Hire a Professional Services Marketing Professional Without These!
    Having worked in-house and been a former job hopper and now having an outside (consulting) perspective, I have some ideas on how this whole marketing thing can work better for professional services firms. But, you hired them to do marketing not administrative work! Someone gets promoted, you get dinged.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Work] A Preview of Our Summer Webinar Series
    And--considering she''s worked with companies like SAP, Pfizer, Reuters, and Ann Taylor, to name a few--she knows what she''s talking about. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. Okay then.
  • BLOG MY CALLS  |  MONDAY, MAY 20, 2013
    [Work] Landing Page Optimization: 4 Things From Last Week's Webinar
    Put it on in the background as you work. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. It is a 50 minute webinar and totally worth your time. Basically Josh spent the entire time going through tests from WhichTestWon. Here they are.
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    [Work] Google I/O Shows Emergence of Big Data and Voice Recognition
    For example, Google knows you''re at work, so before you have a chance to Google traffic conditions for your route home, Google will provide those traffic conditions to you. 'Google''s biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Think about that.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 23, 2012
    [Work] Hubspot Research: Content Marketing (Blogging) Generates Leads
    What we are simply saying is that there are other factors at work that contribute to increased leads and traffic. Hubspot relased some extremely interesting research about blogging and lead gen earlier this week. They are truly the inbound marketing and content marketing kings! Here is a summation of a couple of their findings.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 22, 2012
    [Work] Presidential Debate: What We Can Learn About Marketing
    They don't hire amateurs to do their work. Last night was the third and final Presidential debate of this election cycle. So here's the question: what can marketers learn from the debates themselves and the campaigns generally. What are the candidates doing that marketers should be doing as well? What can we learn from these campaigns?
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Work] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Working closely with Ascension, an Atlanta-based strategic marketing and sales growth consultancy, we identified high-potential prospects and provided sales opportunities to the company’s three top-performing distributors. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • VIEWPOINT  |  MONDAY, AUGUST 1, 2011
    [Work] Lead Management: Let’s Formalize this Relationship
    Here, what will be the reasons why a receiving function can reject a lead without ever working it? Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Work] The Simple Cure for Google Algorithm Update Anxiety
    The second type experiences an acute level of anxiety and concern because they know their work -- in its entirety -- does little to benefit the overall user experience of a website visitor. It just doesn’t work. Creating content works with Panda to help extinguish GAUA disorder. Google Algorithm Update Anxiety Overview.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Work] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Work these to-do's into your daily routine to continually stay on top of deliverables, results, and the ever-changing industry. What’s worked in helping you stay on-task and results-focused on a daily, weekly, and monthly basis? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Set priorities.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Work] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. The total value of the three bids was $87,000. Tip 2: Engage.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Work] The Future of Media and The Role I Want to Play
    The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides. Every sale.
  • VIDYARD  |  THURSDAY, AUGUST 22, 2013
    [Work] How to choose the best music for your video marketing projects
    Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. After this period, the work enters the public domain. 'Music is one of the most powerful catalysts for creating an emotional connection with your audience. Consider the role of music. Example of fresh mix use music: 3.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Work] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • ANNUITAS  |  THURSDAY, JUNE 2, 2011
    [Work] Alignment – It’s More Than Marketing and Sales
    Conversely, I’ve also had the pleasure of working with IT staff who understood that their role was ultimately to support engagement with the buyer.  I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”.  David is one of the top thought leaders in Sales 2.0
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Work] Weinberger Wisdom
    This also works in marketing, BTW. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Apple is about art.
  • REVENUE JOURNAL  |  THURSDAY, JUNE 30, 2011
    [Work] Personal productivity - three lists that will change your life
    As usual, if I discover that something works, I'm eager to share it with you. All of us struggle to get our to-do list done every day. And we all know that we should be spending more time on the "important" than the "urgent." " Not to mention being plagued by distractions, swarming around us like gnats in a swamp.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Work] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    PPC, on the other hand, only works as long as you''re paying for it. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Work] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    We thank the CODiE judges for this prestigious recognition and validation of our work.”. Yesterday, our CEO, Umberto Milletti, picked up our fresh and sparkling Codie award to honor InsideView as the Best Marketing and Sales Intelligence solution. It’s a bit of a mouthful. Customization or personalization. Feature Set. Interoperability.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Work] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    All of them were built to make your work schedule easier and your end-goals more attainable. I found this app to work well right out of the box. Lower-scoring reviews mentioned crashes on Android devices and requests for more of HubSpot features within it (we''re working on it!). Yeah, this post isn''t going to help that at all.
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [Work] Facebook Doesn't Help Me Find Anything
    But it doesn't work at all for me, and I know why. Image via CrunchBase. watch my kids use Facebook to get answers from their network on just about anything. To learn what I figured out, check out my latest post on Search Engine Guide, " Facebook Doesn't Help Me Find Anything
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Work] Innovation in the Nation
    The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 15, 2010
    [Work] The Times Pay wall: Rupert Murdoch is right from a B2B perspective, but wrong about Google
    Ok, many if not most have come out with a resounding 'it won't work', but quite a few are watching and waiting. The Times was not making money from this business model, which, according to Mr Murdoch, does not work, and that was his main argument for the pay wall. Commentators have been divided in their response.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 2, 2010
    [Work] People are People, so why should IT be marketed with such difficulty?
    At work, I expect to be talked to a different way than when I’m down the pub. Even in the most toughest and most hard headed of IT companies it’s people who make decisions. So surely we can market to them in the same was as we do consumers? fraid not. Firstly, the term “IT decision maker” is nonsense if meant literally.
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 17, 2010
    [Work] Does Winning Awards Matter?
    When you’ve got your head down on client work and are going full steam ahead it’s sometimes easy to forget you’re in an industry of people doing similar things. Dead chuffed as have been nominated for Marketing Services Company of the Year in the Marketing Week Engage Awards. Do they matter? Yes, in my opinion. Of course winning is good.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Work] Digital Marketing: 4 steps to success
    The second post described actions marketers can take to figure out what’s working and what’s not. The team then worked backward from the achievement of the goal to identify the behaviors that led to those actions.  Segmentation. In so doing, they identified ways to improve marketing performance. Integration. Automation.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 22, 2011
    [Work] Robert Egger On Why Nonprofits Need To Re-Think Marketing
    You spend a lot of time not only working with nonprofits, but talking about how the rest of world view them and how they view themselves. They’re basically saying, “Look man, I want to work. by Jesse Noyes | Tweet this. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Work] 7 Tips for Creating a Better Call to Action
    Do limited-time offers really work with your customers? Try out whether or not personalization works with your audience. might work today, but in a few weeks, the subtle green link that says “Get fresh deals for smart shoppers” might resonate better. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Sincere.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Work] How to Include Webinars in Your Content Plan
    You can also host partner webinars where you host training sessions for business partners, you could do employee training webinars that talk to new employees about policies and procedures or guide them on how the company works, and you could have sales training webinars where tips are shared or new products are showcased. What: Case Study.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Work] What Makes a Great Creative Brief? « The Effective Marketer
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Work] K’s Top Five for the Week – March 20
    This post has some good tips on how to make sure your content and your marketing goals work together. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. It isn’t quick.
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Work] SEO or Gaming the System?
    Anyone who has worked with search for more than five minutes should be surprised to achieve sustained number one rankings for nearly all of their targeted terms, especially broad terms like “evening dresses.”. Tweet Wow. This week has been a crazy one for SEO news. Marketing blogs picked up the news and have been discussing it all week.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Work] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Many people believe that social media and email can and should work together (including us) but instead, many people are moving away from email altogether in favor of a completely social media-based approach. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Work] Free and Paid Ways to Promote Your Blog
    When you work so diligently on writing your blogs, don’t loose them in an overwhelming sea of content. 'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. Freebies.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Work] B2B Marketing Analytics – Getting Across The Goal Line
    Coaches wouldn’t know which plays worked in certain circumstances and which plays didn’t.  Marketing management doesn’t know which programs and events worked and which ones didn’t.  Everyone is working hard but you are playing an ineffective game.  by Kelly Waffle What do football and B2B marketing have in common?
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Work] How to Increase Sales with Daily and Group Deal Offerings
    This model works beautifully for a brick and mortar outlet, where they not only increase their Sunday revenue, but also a steady influx for the rest of the week as well. This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships.
  • B2B VOICES  |  FRIDAY, MAY 11, 2012
    [Work] The Evolving Role of Public Relations
    Approaching this from my years of working for B2B companies, we discussed a variety of topics from resume writing to daily job responsibilities to how social media is changing the role of the communicator. Juan Colmenares video taped the sssion and you can watch the full video here. The most important question you can ask. Soap Box
  • SYNECORE  |  THURSDAY, JULY 4, 2013
    [Work] Welcome to the Founding Fathers Digital Marketing Agency
    What would it be like to work with these cats? No, I wasn’t imagining myself in a powdered wig and tights pontificating about the finer points of liberty and tyranny; I was thinking about it in reverse: what would it be like to work with such luminaries in my profession of digital marketing? Here what I came up with. Cheeky git.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 3, 2009
    [Work] SEO for Product Pages
    It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. It simply can't compete with the latest Britney-Spears-abducted-by-a-three-armed-alien type story.
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