Page 99 of 216 Previous | Next 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 5, 2012
    [Work] One Simple Sales Tip
    During his career he worked for a commercial lumber company as their credit officer. I was able to get some quality time with my old man down the cape over Memorial Day weekend. In this role, he wasn’t required to glad hand everyone he met like the typical salesperson. Man would I have loved to be a fly on that wall!).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 11, 2011
    [Work] Don't Give Up On Those “Old” Sales Leads!
    At first, I think we were all a bit unsure as to how this would work out – luckily we were pleasantly surprised by the end of the week. Last week my team truly made me realize how important it is for inside sales teams to never give up on nurturing their leads, no matter how “old” the lead is. What do you think
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 29, 2010
    [Work] How To Motivate Your Inside Team Through The Holiday Months
    You’ll find that your team really unites while working towards their number and this truly helps to keep the momentum going. We’ve officially begun the holiday season and it’s important for us all to stay motivated. If expectations like this are not made, it is easier for reps to get into a negative mindset.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Work] Does your inside sales team have the tools to succeed?
    have had the opportunity to work for a variety of clients. So, you have set your next years goals. You know what revenue numbers you need to hit and you have established the campaigns and marketing events that are going to get you there. Now you need to execute and follow up on your leads. Is your website up to date? Do you have case studies?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Work] Dr. Marketo’s Cabinet of Curiosity
    His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. 'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Work] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard’s funny series works because they’ve identified an annoyance their audience can relate to and they play it up with a story IT professionals will want to share with others who are in on the joke (conveniently, other IT professionals in the target demographic). SunGard Empathizes With the IT Professional. Bravo SunGard!
  • VIDYARD  |  THURSDAY, JUNE 12, 2014
    [Work] The 4 Videos Your Brand Needs Right Now
    If you’re working within a tight budget, PowToon is an excellent resource for creating explainer videos. Animation facilitates branding opportunities that don’t quite work with live action clips, such as the introduction of a mascot or unique animation style to be associated with your company. An Explainer. Some interviews.
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Work] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Use the filters to see what information is most relevant to your current interests for that prospect.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Work] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 2, 2009
    [Work] Virtual Events plus Twitter ROCK!
    Here are a few of the things I'm pondering in that light: Do you work harder to make your slides more engaging, or create them more as placeholders so people can listen and watch the Twitter stream at the same time without being in conflict about missing something? also attended last year. All their events are great.) Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Maybe they understand those better and see how much work is involved. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). Maybe so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Work] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. Summary: Genius.com has added a free version of its system. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Work] Google+ is Dead! Or is it?
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. Google+ is also really boring compared to Facebook or Twitter. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Work] Webinar - They're Just Not That Into You
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. What they care about is how you can help them solve their business problems.
  • ONPATH  |  TUESDAY, APRIL 17, 2012
    [Work] Free Webinar - Sales is from Mars, Marketing is from Venus
    They may not get along but they both work for the same employer. Date : Thursday April 26, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. One of the biggest reasons for conflict is that sales and marketing play by a different set of rules. Sales are quota and “what did I close today” driven.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Work] Terms of Engagement for Social Media Marketing
    Unsurprisingly, this doesn't work very often. Not only will it work better, but I'd argue you'll feel better about it, too. Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. You'll get advocacy.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Work] 6 Facebook Marketing Best Practices
    Ultimately you will have to carve your own way with what works with your audience and what they need from you. There are studies that show posting between 3-5 times a day can be good amount for Pages (make sure you are varying your posts and also watch your statistics to see what works best for your community). Post every day.
  • FUNNEL FOCUS  |  FRIDAY, JULY 9, 2010
    [Work] Marketing Operations 2.0 – 5 Questions for Gary Katz
    Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., When Marketing strategy is aligned with enterprise strategy, CMOs are repositioned in their organizations from brand czars or product champions to true business partners working side-by-side with CEOs to create value and drive top- and bottom-line growth.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 15, 2011
    [Work] 7 Steps to Visualizing B2B Social Media Data
    Work with Designer to Wireframe and Design. If you can clearly communicate your story and you have the right data, a good designer can work through this to create a great visualization of your data. Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Work] The Secrets to Stellar Marketing Automation
    In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Noting their early success on the production line, the foreman yells, "Speed it up!" Soon, the pair demonstrates everything that can go wrong with automation. Automate This! Align That!
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Work] B2B Sales and Marketing Lessons From Retail Sales
    I recently returned to work from maternity leave. had an interesting experience with one of my favorite retailers and realized their marketing and sales teams were doing an excellent job working together as a well-oiled machine. told the sales associate I’d just had a baby and was working on losing the baby weight.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Work] Social Media=Organizational Change!
    For example, is there is a trend of dissatisfaction around a certain feature of a software platform, or if pricing is a trending issue, consider putting the issue on a working plan. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Work] Get Personal: 5 Tips for Putting YOU in Your Blog
    How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of  yourself  should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Work] Smart Time-Saving Tips on Blogging…
    But it’s also a good chart for anyone working with a V.A. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] How to Edit Your Blog Writing: Wot U Can Do
    “In reviewing your work, first tighten the wording. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 11, 2012
    [Work] Need Google Plus and Twitter content? Go old school | SEO Copywriting
    Here’s how you can leverage this technique and make it work for you: Via www.seocopywriting.com. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.”
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Work] Brief Comment on Comments, Content Marketing, and SEO
    It’s not that much extra work to find blogs and bloggers you enjoy. If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Work] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Nice work, eh! It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. It’s even kind of sexy.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Work] Aim High (But Not Too High): How to Set Goals You Can Meet
    In fact, setting expectations can be a challenge to marketers on any level – whether you’re an agency working with outside clients, or part of an in-house marketing team at a company. How will you know what’s working, and what isn’t? If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Work] When (And When Not) to Automate Your Social Media Updates
    Automation was created as an afterthought, but real people are at the core of what makes social media work. Happy customers equal a good reputation, and this is something that every company should work hard to achieve. This is a guest post by Nikki Peters, community manager of MarketMeSuite. When You Should Interact and Take Control.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Work] 25 outreach tools that can take your business to new heights
    Sort by category to connect with well-known blogs in your niche, or syndicate your own work for daily republication. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. Check out these 25 awesome  outreach tools for your smash business strategy. We’re
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] What Halloween Can Teach Us About B2B Content Marketing
    Doing so allows us to collaborate on weekly assignments, share resources, and touch base about the previous week’s work, ultimately resulting in a streamlined process for all teams involved. But, like anything else, effective content marketing writing requires you to put in the time—and the work—to make your efforts a success.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 28, 2014
    [Work] Expert Ebooks: Relax and Write
    In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Often, the pre-work to writing an ebook hasn’t been done. When you write words to impress, you don’t write well.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Work] Expert Ebook University: Publishing at Sea
    'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. The problem in going on this cruise is that I’ll be brimming over with new ideas and have too much work to do when I get back!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 3, 2013
    [Work] 3 Ways to Unlock Your True Value Proposition
    Or do you need to do some work to enhance your value proposition? 'So how does your value proposition look? Can you describe what you do in terms of tangible business results? Do you have documented success stories? If it’s not strong enough yet, don’t despair. Define Your Tangible Value. It''s typically expressed in numbers or percentages.
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Work] 5 Questions You Must Ask Potential Lead Sources
    Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. Do you have a credit or return policy?
  • WRITTENT  |  WEDNESDAY, JANUARY 8, 2014
    [Work] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Once you’ve captured the attention of your reader with a well-written title, your work isn’t over. Respectfully publicizing your work on major social media networks and with the help of a guest blogging strategy can help you build a dedicated audience of fans and followers. Visual Content Matters. Don’t Neglect Blog Titles.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Insider Tips on How to Manage Millennials
    Be flexible:  The biggest factor in whether a millennial stays in a job is flexible work situations. At InsideView, employees have the flexibility to work from home and are measured by results instead of time at the office. Make it meaningful:  Research indicates that millennials want a chance to do work that will benefit society.
  • ENGAGE  |  WEDNESDAY, JANUARY 25, 2012
    [Work] The Rise Of The Profersonal In Social Media
    Whether you’re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don’t like it, find a new line of work). I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Agencies lost clients.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Work] Conquer the Writing Process (Or Let it Conquer You)
    As the days go by, a sliver of my mind works on it in the background, thinking about how to feature those killer quotes or how to lead off the article. The Editing Stage After I have a first draft, there is still a lot of work to do. rock back in my chair, I play with my hair, I stretch out my back. But that can be a good thing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Work] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Although a company can undergo a formalized brand audit, sometimes a small little experiment like the one I had with my friend can indicate what a marketing team needs to work on. Nouns are generally in indication that your brand needs to work more on differentiating itself. She said, “ambivalent, flirty, and hardworking”. No to Nouns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 31, 2010
    [Work] To succeed in social media, set aside your marketing plan
    They are thinking of reducing their newspaper ad budget since this customer acquisition strategy worked so well. Forget your marketing PLAN?  Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING.   And why not?
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Work] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [Work] Building Your Brand
    So let me offer a working definition for our purposes, one drawn from some of the most respected books I've read on brand: Brand is the perception in the mind of the customer that differentiates a product, service, or company. Work deliverables. There are relatively few strong brands in the A/E profession. Brand goes deeper. Invoices.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Work] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    The Hidden Costs of Creative Work (and How to Budget for Them). No matter how much time you devote to budgeting your marketing spend, there always seems to be little hidden costs of creative work that you didn''t anticipate. Want to Squeeze More Conversions Out of Your Landing Pages? Read This. So, it’s a new month.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Work] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Your buyer personas might cover job titles, pain points, and work responsibilities for the key people participating in the buying process. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation. The Audit. Yes or No.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Work] Information isn’t power anymore
    Let’s face it, we are all proud of the work we do. Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. They wanted information about your products and services and where better to go then the company website? Difficult? Impossible?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Work] Google Releases Penguin 3
    The last Penguin update was released back in October 2013 and webmasters have been working hard to make sure they benefit from this most recent Google update. 'Great news for small business that have been waiting for Google to update the Penguin algorithm! This update is a data refresh, and not a complete rewrite of the algorithm.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Work] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    Messages Need to Work in All Formats - In a world where people can access messages on their mobile devices, it is critical that corresponding marketing offers also work properly in different formats. Today the rumors that Facebook is going to offer a new messaging system turned into reality. Email Marketing Takeaways: 1.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, APRIL 17, 2011
    [Work] Will Internet Transparency Devalue Craftsmanship?
    Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Work] 5 Steps To Get Daily Blog Visitors
    Work the “it takes a village” mentality. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Work] Website Elements that Hamper Inbound Marketing
    series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Avoid business babble. View Original Article
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Work] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  She went on to say that "never before. has so much data been gathered about so many people for the sole purpose of selling them ads". 
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Work] What To Do With a "Not Quite Ready" Technology Case Study
    But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Work] Is Your Topic Worthy of a White Paper?
    This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. But of course, not every topic is suitable.or even best presented in a white paper format.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Work] Using Social Media to Launch and Promote a Product
    Cost : $16,000 (borne by the publisher) Email Email still works, especially if you have built a database of 160,000 over the years. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Work] Building the Data Foundation, A Brief Interlude – Master Data Management
    understand the implications of MDM on marketing; it means working with other parts of the organization - including IT - to develop corporate-wide standards and define common data management processes.  A key component of that strategy is to establish the data management architecture that will most effectively support your objectives. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Work] Don’t Turn Your Elevator “Speech” into a Commercial
    Explain briefly what you do, whom you work for, and the results you achieve. You’re at a networking meeting. A woman asks you what you do. You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. Her reaction is immediate… and predictable. DON’T. Try to sell.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Work] Effective Communication Tips for Web Designers
    How they display websites to users and how those users respond indicate exactly how communicative our work really is. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Work] When Employees Kill That Million Dollar Marketing Effort
    If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Facebook page? Would you be surprised if I  say, your Company’s most important marketing assets are its employees. The problem is, marketers often forget to look at this important aspect. No related posts.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Work] 20 Tools for Creating and Delivering Amazing Presentations
    Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. ViewletBuilder is a different presentation tool; it captures critical screen updates and cursor position changes so sales and marketing pros can create presentations detailing how their product or sites work.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Work] Domain name registration strategy
    common way to work around the problem is to provide false contact information, particularly a false e-mail address, but this is dangerous. 'Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 18, 2012
    [Work] Life Cycle of Mass Media Technology
    We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 4, 2011
    [Work] What breast exams can teach you about B2B
    The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 28, 2007
    [Work] B2B Lead Generation Blog: On giving away ideas
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They provide too much information.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Work] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    Those of you who are either digital natives and just do this or digital immigrants like me who work like the dickens to live/learn/work this way know that the learning (and responsibility to contribute.which is why I am sitting here exhausted on a Friday night but feeling the need to share) is so poweful that it literally changes the game.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Work] 5 Signs to Qualify Your Demand Generation Play
    And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Here are 7 tactics that are working for B2B lead generation today. Let’s discuss what works and why. Less is more.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Work] Google Launches 'Google Related' to Offer Contextual Search Results
    To getter a better grasp at how it works, check out Google's video below. How Google Related Works. Here's more proof that the developers at Google don't sleep (honestly, what's the point of those sleep pods ?). So say you're reading an article about the launch of a new product or service you're researching. More Contextual Web.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 20, 2012
    [Work] Why Viral Marketing May Not Be So Infectious in Social Media
    This does happen although it is rare: all the planets need to be aligned in the right configuration in order for it to work this way! Blogging works in this way because it is lots of small amplifiers working in unison. Do you remember chain letters. was never quite sure how they found their way into our consciousness. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 13, 2010
    [Work] The best creativity technique known to mankind
    Typically, when people see the amazing work they’ve done in just 15 minutes, they are energized, engaged and confident in your process. It has not worked very well. OK, so my headlines tend to be a little sensational sometimes.  Not this one. That sounds like a cheesy affiliate ad or something, but there’s no catch here.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Work] Publishing ?ontent is Half the Battle: Here is The Other Half
    If you have an internal chat or email group at work, share away. Pinterest works pretty much like a search engine, especially with the roll-out of their new Guided Search feature. 'Many factors influence the success of your content: a shareable and clickable headline , the quality of your content and the visual assets to support it.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Work] When B2B Messaging Builds To A Climax, You've Made Your Point
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Work] Several Experienced Value Experts Added to the Alinean Team
    Ron Paxton joins Alinean as a Principal Analyst, working hand in hand with B2B sales and marketing leaders to develop highly effective value messaging, tools and training. Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead.
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Work] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    As William Edwards Deming noted some decades ago, “Certainly we want good results, but management by results is not the way to get good results…work on the causes of results.”. This webinar will give you 9 ways to work on the causes of results. ' 9 Steps to Lower Customer Acquisition Cost (And Higher Value). We’ll cover: 1.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 25, 2012
    [Work] What Teleprospecting Means To Me
    Something that is very much a work in progress… so here goes! Likewise, I hope I’ve expressed what it means to be a teleprospector; not blindly dialing, but investigative work that is a huge part of providing quality opportunities to our clients. That person is NOT me (or my colleagues). Now, go eat a Snickers!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 11, 2011
    [Work] I Was Prospected By A Robot
    Awhile back, prior to coming to work at AG, I was contacted by my cell phone company to take an automated survey. At the time, I was working at a market research firm where my job was to try to get businesses to take surveys much like the one I was being offered. …Okay, so that might not be entirely true. It was just too weird.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Work] Sales Pros: Let’s Start Talking Peer to Peer
    Confidence goes a long a way in a sales career; second to work ethic, it is what keeps a salesman/woman sane, well fed, and happy. I’m not consumed with what I am going to say next when talking to my friends, why would I act like that at work. To my surprise, I answered him.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 13, 2012
    [Work] Sales Checklist: How Do You Prepare Your Day for Success?
    Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work. Summer is upon us and so is the time of the year for weekend getaways. Blog post… Check
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Work] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    But being an entrepreneur isn''t all the fun and glory it seems -- it''s a lot of hard work and perseverance. Now more than ever, culture is a key part of a person''s decision on where they want to work. working environment with Sales and Marketing acting as partners leads to a much healthier business. Okay, disclaimer.
  • MARKETING ACTION  |  TUESDAY, MARCH 5, 2013
    [Work] A Lead Scoring Checklist for Sales and Marketing
    If you don’t have hard data to work with (and you may well not, at first), have conversations with a few of your best customers and see what common denominators you come up with. If your high-scoring prospects aren’t buying, work with your sales team to figure out the adjustments to make. Here’s a checklist to help you get started: 1.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Work] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.  Thanx everyone for the reads, encouragement and support. Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  Enjoy.  . Branding.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 18, 2012
    [Work] Keeping Skippy Busy: The Scourge of the Summer Student
    Your summer just became an endless search for things to keep the student busy, because even if you stack up all those tiny tasks you keep wishing would just get done, they probably amount to a week of work, if that. Make your Skippy set it up and take it down a few times just to see if everything works. They can roll their eyes.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] A Manifesto for Us Frogs
    Some of Godin’s previous books such as Tribes the Long Tail have focused on macro trends ,  while others have stayed in the marketing world, but Linchpin grabs themes from througout his work  and delivers a smack upside the head of everyone who still labours mightily waiting for the recognition and reward they dimly recall being promised.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Work] The Furry Dead Things at the Unimpressed Feet of Sales
    If you’ve been working in marketing for any length of time you have had a similar encounter with the sales team. And, because you are a team player and want to help, you’ve probably worked very hard to put together pages and pages and pages of materials to help your colleagues sell. Selling is work. And what did you get? grunt?
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Work] LoopFuse in the Marketing Automation Times [Podcast]
    And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. It’s about 20 minutes long. Enjoy!
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Work] SnapTags vs QR Codes
    Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 24, 2012
    [Work] Don't Insult Your Employees' Intelligence
    Don't get me wrong, I think they're funny too, and I laugh along with everyone else, but it gets me thinking about the people I’m working with every day. It argues that hiring smart people is essential to a successful business, especially in the fast-paced, rapidly-changing world we all live and work in today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Work] In Sales, Are You And Your Clients On The Same Page?
    Is it a contact who works within one of their Top 10 accounts, even if it may not be the actual decision maker, but an influencer? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across?
<< 1 2 ... 97 98 99 100 101 ... 215 216 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...