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  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Work] 5 Email Marketing Tips for a Record-Breaking Quarter
    With marketing automation , you can eliminate a lot of the traditional email marketing administration tasks and focus on other things while the platform works for you.  . 4. The name of the game hasn’t changed, but the path to increased revenue has. Here are five progressive ways to enhance and monetize your email marketing efforts.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Work] The Role of MarTech in Customer Service — The New Marketing
    He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. Community-based service certainly works for Microsoft Xbox. That’s the premise of customer service and advocacy platform Needle, the software and training company that puts your customers to work. “We find the advocates.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Work] Social Media Agency Simply Zesty Creates Content in Balance
    Agencies frequently struggle creating social media content because their staff needs to focus on billable work. As a business, we’ve worked hard on ensuring we have the right mix of time spent on all 3 areas, and of course that the billing accurately reflects this! Let’s start at the top. RSS is fine for that!
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Work] 30 Creative Ideas for Your B2B Video Marketing
    It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. According to eMarketer , adults spend (on average) five and a half hours on video content every day. To whom?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Fear of Interruption : Productivity501
    In fact, I haven’t been able to find a name for my phobia and as you can tell I started with the A’s and worked my way down. This worked for awhile, but now that we have a daughter (who is an early riser) it doesn’t work out as well and I’m trying to protect more of my evening hours for being with family.
  • CMO ESSENTIALS  |  THURSDAY, SEPTEMBER 24, 2015
    [Work] Do Marketers Make the Most of Events?
    We know video marketing works.  At events, however, it works in a different way. As the world’s biggest business conference, Dreamforce presents an amazing opportunity to meet the people who market and sell at an incredible range of orgranizations. Tech Help… Helps. Give them the right tech support! appeared first on CMO Essentials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Work] 7 social media lies the gurus want you to swallow
    You can learn more about his work on Slideshare and by following him on Twitter @gregfromparis  . By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? The social web is free .
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Work] The God Complex and the Importance of Trial and Error
    Now Unilever did this and it didn’t work — too complicated. You try out all 10, you keep the one that works best. You keep the one that works best. You see how this works, right. We have no idea why it works, no idea at all. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Work] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Note: Our tests showed personalization works, but we've also found that a combination of a person's name and a company name together in the sender name works well, too. You should also send out a test version of your email before you send out the real deal to ensure it's working properly for everyone on your email list.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 28, 2014
    [Work] Lessons already learned – the HealthCare.gov mess in a nutshell
    And that general lack of understanding of the complex systems and roles involved in making web sites work is reflected in the recent HealthCare.gov debacle. Fortunately, for me, that means my job title makes people suddenly want to talk to me about my work. This project worked well in 2010 because it had a more limited feature set.
  • ACQUIRING MINDS  |  WEDNESDAY, JANUARY 26, 2011
    [Work] Lead Generation: Digital Strategies to Create New Sales Opportunities
    Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. You can find more information here: [link]. Tips for Success.
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Work] The Homer Simpson Guide to Neuromarketing
    Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. How do we know?
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    [Work] How Constant Contact Walks the Content Marketing Walk
    But they won’t work unless you carefully target the most pressing information needs of your prospective customers. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth. research tools. event marketing.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Work] How to Get Facebook Fan Page Activity Alerts via Email
    Great work Hyper Alerts , Awesome stuff! For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Work] 5 Mindset Shifts Marketing Leaders Must Make
    SAP’s Becher hammered home the importance of culture: “Culture eats strategy for breakfast, lunch and dinner, so fix your culture to make your strategy work.” We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Work] How Websites Drive New Business for Management Consulting Firms
    Buyers want to come away from your website with an idea of what it would be like to work with you. In order to learn more about how referral marketing works today, we collected data from 523 professional services firms. In addition to informative content, prospective clients also want to see recent examples of your work.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Online Engagement is about the trip not the car
    You don’t need to do all the work yourself. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Work] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Work and share with them. Marketing is hard work, says Milkowski. “We need a good website, can you just make it for us?” Great! What is the issue?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Work] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Work] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Research also demonstrates that personalisation works. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode. Don't believe me? Desktop.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Work] How Lenovo Kept Things Simple, and Won a Markie
    In our chat, we expected Michael to rattle off a long list of high tech initiatives, but instead, he explained to us how he won a Markie by keeping things simple, and making the technology work for him. Video works very well within an “always-on” marketing platform for that very reason, it gets the attention. Get the Guide. Last Name*.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Work] The 31 Best Tools for Improving Your Writing Skills
    It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing. The word suggestions are totally original, and are based on the editorial work of a team of writers and years' worth of reviews visitors' suggestions. Words are hard.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Work] HowTo Deliver a TED Talk
    He also saw programs that did not work and in the book he gives you practical tips and tools to become a real professional. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Work] Sales Enablement 101: Treat Salespeople Like Customers
    Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Work] How to Become a Thought Leader In Your Industry
    It''s more hard work than anything, and you can do all of the above and still not be recognized as a thought leader. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Work] Long-Form content and the art of persuasion
    Drafting a long-form article will require content marketers to think and work like journalists and to employ the persuasion skills of public relations professionals. Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Make your case.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Work] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. Whatever the mix of people you end up working with, they''ll help you uncover the things you didn''t know you didn''t know. What information exists on it already?
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 9, 2012
    [Work] How to Display Author Information in Organic Search Results
    Option 3: You can also add a work email address to your profile. There is also form submission that can be sent to Google for additional review (but ensuring the code works via testing tool above seems to work just as well). Here are the requisite steps right now for (potentially*) enabling this opportunity.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Work] Is 2014 the Year of Video Marketing?
    Work to strike a balance; be aware of what other people have created, but dont pressure on yourself to create content thats Completely Unique and Unlike Anything the World has Ever Seen. Let best qualities of what youve seen influence and improve your work, while you create media that is authentically yours. million words.
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Work] Two Database Marketing Principles to Increase Email Marketing ROI
    But it takes time, money, and work. Guest post by Daniel Faggella. Building an email list is vital for online business success. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Principle 1: The Yellow Brick Road. Principle 2: Routinize Your Reach-Out. But WHY? Of course.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Work] How to Build a Great B2B Community on Facebook
    Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Symantec. Neenah Paper. Audience engagement. Interaction.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Work] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The last thing someone would want to do is shove more work on the entire team’s plate. But thinking of it as additional work is actually looking at it in the wrong way. It may seem like more work up front, but it pays off. It''s inbound in action and working like a dream. And both are great! which do I do first? Yum.).
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Work] The Anatomy of a Successful Facebook Post
    Posting a statement asking for a specific response (such as, “The one thing I can’t live without at work is __.”). Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. What kinds of posts get the best results, and how can you increase engagement?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Work] How To Find Your Community of Advocates With Engaging Customer Events
    For example, the Markies , our annual digital marketing awards, promote best practices and celebrate the accomplishments of modern marketers in the rapidly evolving industry we are working in. As consumers, we are always more likely to recommend a product or service when we have bought into it. Content Marketing Oracle Marketing Cloud
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Work] Three Steps To Create Awesome Product Content
    website should be designed , not just in the sense of “some guy coded up some HTML for us”, but in the sense of “everything on this page has a purpose, and they work together to achieve a goal.” Imagine running a brick and mortar retail shop. This is even truer with your company’s website. Capture Interest.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Work] Get Found Faster: 10 Tips for Successful Local SEO
    That works out to about 70% of all Internet users performing local searches regularly. If your site isn’t mobile-friendly, all your other local SEO work is just driving people to a site they’ll hate and leave. The odds are good you’ll also have done considerably more local SEO work than your competition. So let’s dive in. 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Work] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    “Many people doubted that the cloud computing apps model would work,&# he said. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. Eric Schmidt. We have to.&#. Share email.
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • PUZZLE MARKETER  |  FRIDAY, MARCH 30, 2012
    [Work] Google “Slaps” Overly Optimized SEO Sites
    The Google “Slap” Matt Cutts , head of the Google Webspam team said this at SXSW in Austin. …We don’t normally pre-announce changes but there’s something we’ve been working on over the last few months and hope to release it in the next few months or few weeks. We have several engineers on my team working on this right now.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Work] 8 of the Biggest Marketing Faux Pas of All Time
    The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. if your contest works (and you're designing a contest based on the premise that it will work, I presume) your reach will get bigger with each new participant. Everyone makes mistakes.
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Work] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    It’s not a one-off initiative that you work on for a period of time, launch, and forget about. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen. Not necessarily. These last points are particularly important to keep in mind.
  • INFER  |  TUESDAY, AUGUST 26, 2014
    [Work] Infer Customer Referral Program
    Here’s How It Works. At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. So, if you know someone who could benefit from predictive lead scoring, tell them about Infer and explain why it’s a home run initiative. Links You Can Share. Impact of Predictive Scoring (60 Seconds).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Work] 14 Content Marketing Tools to Help Your Business Grow
    While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Work] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    In marketing, that’s called “work.” 25 signs you work in social media by Ragan’s PR Daily. One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Work] Five marketing and business lessons from Japan
    think many folks could  benefit from taking a deep breath and inserting more civility into their work, including me. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This Here are five lessons I picked up from my visit that I thought would be fun to share with you! “No.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [Work] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!”
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Work] 6 Ways to Get Strategic for Twitter Chat Success
    business hours, and others happen in the evening after work. Some chats are mid-day and seem to work. 3. We’ve worked with hundreds of businesses and organizations to create strategic and practical marketing plans and programs that get results. Here are some of the things to consider when designing your new Twitter chat.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Work] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    We also look at Welcome emails and how this type of autoresponder works to greet new subscribers and direct them to the next desired step with a clear call-to-action. This helps you maximize the results of your email without the extra work of manually segmenting your list of nonresponders and creating a new campaign. Follow-Up Emails.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Work] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    If you think you know what marketing tactics work, verify it. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam  War. What does this mean for marketing? Understand your customers.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Work] Dynamic pricing done automagically
    Wiser also can be adapted to work with custom carts as well. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors. Replace your pricing strategist with  Wiser.com ! Wiser. Pricing.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 11, 2016
    [Work] A Valentine’s Day ode to marketing tech entrepreneurs
    Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. This is evolution in action, exploring a multitude of variations, eliminating those that don’t work, propagating those that do. But I do read their emails, and I do visit their websites. But you know what? P.P.S.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Work] How to Time Your Social Media Updates
    Posts outside those windows are not as likely to be discovered as posts you send while they’re at work. Time of arrival at work.  At the end of business days. Targeted Tweets work wonders in audience engagement. If you have something important to say on social media, make sure it gets heard! An L.A. film studio? link].
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Work] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    Canada has some work to do! This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Technology. Suite.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 22, 2016
    [Work] Why 34 clear facts on Viewable Impressions matter
    The simple truth is if they are not working with you in this way, they are working against you. Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Why does this matter? If would.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Work] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    We recommend testing out headline length to see what works best for your particular audience. According to their analysis , the post length that captures the most attention on average were posts that took seven minutes to read, which works out to be about 1,600 words. Another common one: What's the ideal character count for X, Y, or Z?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Work] Why you need a mobile-native website today
    And, since those same sites look great from desktop browsers and since devices like Androids save their bookmarks over to every other Chrome browser, then the sites that are prefered from their iPhone will also be the sites they visit while they should be working as well. “So, what’s the big deal?” Really? It’s 2015!).
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Work] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team. For the past few months, I’d been tweeting at them very much as a joke, telling them that it was my dream to work for them.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Work] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Download our Email Marketing Guide for helpful hints when working on your email marketing efforts. What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Landing Pages.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Work] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    The next day, 30 minutes before her appointment, she receives a push notification on her work computer reminding her of the appointment. smartphone use in 2015 found that 99% of smartphone owners use their phone at home, 82% use their phones while in transit, and 69% use their phone at work each week. You’ve weathered Mobileggedon.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Work] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Work] Is It Time for a B2B Marketing Audit?
    Are you sure that the marketing you spend money on is working? Tweet. In today’s economy, every dollar you spend on marketing must produce results. As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration. Bad strategy.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Work] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    As facilitator David Cooperrider noted, the summit ended today, but the work has merely begun. Instead, taking a page from the renowned product design company IDEO, we worked on iterations of creative concepts, refining them until they were good enough to take back to the office as real blueprints for action. Finally, just add love.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Work] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    But as your business grows, old methods of lead nurturing – the way that we drive our leads through the funnel – no longer work. Download Some leads don’t like to be picked up at the bus stop – they want to be picked up at home, or at work, or at their aunt’s house after dinner – but you don’t have that kind of flexibility.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2016
    [Work] Sunglasses Draw Attention to Mobile-Friendly Content
    This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. have two pairs of their glasses. The brand has a very distinctive style that uses simple line drawings to convey their sense of style.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Work] 5 Strategies that Fuel the Sales and Marketing Machine
    He walked us through some cleverly-thought-out awards, linked to bands of achievement which our sales reps had worked towards throughout the year. The event was, however, subtly different. I don’t work in sales. I, along with the rest of the marketing team, was invited to an event designed to acknowledge and celebrate sales success.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Work] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    You should never optimize your marketing for the best-case scenarios -- trust me, it never works that way in real life. Your marketing software should have this capability baked-in already , but it''s always smart to double check that it''s working before you hit publish. Landing Page Content. The first is much more enticing. Images.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Work] 10 Rules for Epic B2B Blogging
    Test which buttons work for your readers, and keep them to a minimum. Once you have worked that into your schedule, see what it takes to add a second day per week. Blogging is a core component of a B2B company’s approach to social media. Follows these 10 rules to build an epic blog for your B2B company. 1. Be Human.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Work] RedPoint Offers Broad, Deep B2C Marketing Automation
    It can work with standard files and SQL databases, with native connectors for SQL Server, Netezza, Oracle, and Teradata. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The data features are especially impressive.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, FEBRUARY 4, 2015
    [Work] What is all this talk about added value?
    mind is like an umbrella, it must be opened to work…. What is All This Talk about Added Value? Many organizations express their value on their website or marketing brochures, but fail in this important step of proof. It comes down to the fact that without value added, anybody can do what you do, including your competition.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Work] Color Theory 101: How to Choose the Right Colors for Your Designs
    CMYK works on a scale of 0 to 100. Luckily, there are logical rules for how to create color schemes that work together. But when it comes down to the actual task of choosing colors while you're designing, it's always a great idea to have tools to help you actually do the work quickly and easily. And so can you. Color Theory 101.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 29, 2013
    [Work] Inside Sales Managers: Training is Team Building
    We decided to make a significant investment in an outside firm to work with us. We are getting better as a result of working through the process of getting better. Each and every person I have met with told me they were attracted to AG for a number of reasons, but the most important one was our training. This got me thinking.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Work] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    And depending on where you work — say, Facebook or the Justice Department — that could look like Google is unfairly using its search engine might to boost its Facebook alternative.” Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. Image credit: SEOmoz.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Work] France’s Google is different than ours
    That said, there’s no guarantee that things that work for you locally with also work for you abroad. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. Even the 30s. Oh, wait!
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 30, 2015
    [Work] How to improve your luck: 4 simple tips
    “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Thomas Jefferson. Nothing is as obnoxious as other people''s luck” - F. White. Roosevelt. Be generous.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] 10 Lessons in Building a Million-Dollar Business
    These are just two examples of why it’s important to question conventional wisdom and find what works for your business and your marketing. 7) Market research and data are crucial to a good product. We’re going to do whatever it takes to make it work.’ Here are some of his ideas and insights I found myself jotting down. Be funny.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Work] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. Update your status with examples of recent work and accomplishments. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Work] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    And also from the above report, 80% of consumers say a video showing how a product or service works is important when learning about the company. How are industry benchmarks guiding your B2B marketing programs as we work our way into the summer? Are you well on your way to hitting your goals or struggling to maintain performance?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [Work] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Watch this video to see how it works. This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Monday through Saturday, we discuss B2B marketing and lead generation. Sundays are different. Macbook Pro. Recently I read an article about purses and laptops stolen at Starbucks. And it is FREE!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 30, 2015
    [Work] Does My Stealth Start-Up Need PR?
    A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” Being in “stealth” mode gives you and your start-up the unique opportunity of being interviewed, and keeping everyone in your industry guessing what you might be working on. Leverage Curiosity.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Work] Protect Yourself & Your Clients from Identity & Data Theft
    Marketers today work hard to gather detailed information on their customers, so we can find the right people inside the right accounts and target their interests with personalized content. How do data breaches work? Pssst … want to buy 25 million email addresses and passwords? The size of the identity and data theft threat. Hacking.
  • THE ROI GUY  |  TUESDAY, MAY 13, 2014
    [Work] What is Wasted Selling Time Costing You?
    This totals 24 lost selling days per year, 10% of total work time for a typical sales rep. There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 17, 2011
    [Work] What Marketers can learn from the US Women’s Soccer team
    Hard work makes you better. It is clear how hard those young women worked to get to where they are today. Do you have that kind of work ethic? Today the US women play for the championship match of the World Cup. Here are a few marketing lessons: Abby Wambach. The team and not the stars matter. Team matters. What do you think?
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [Work] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
    So LEGO got rid of all those new, super-fancy pieces they had introduced in the late '90s, and had their marketing team (who had done extensive research) work with the product designers to make sure they were creating LEGO lines that kids actually wanted. Consumer sentiment for a brand is like a fire. coli outbreak. Source: Zoe Waritz.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Work] Should Marketing Consultants Practice What They Preach?
    When you bring someone on board to provide insight to your marketing team, take a hard look at your consultant’s portfolio of work. Somewhere along the consultancy road, people can fall into the habit of lecturing at clients instead of working with them. Marketing consultants are a hot commodity. doer or a teacher? Others cannot.
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Work] Making Manufacturing “Cool” for Recruiting Young Talent
    Just look at their “Careers” page on their website: What works? What works? What works? The biggest takeaway from Emerson’s digital presence for recruiting: Be authentic to your brand, and you’ll attract young talent that understands you and wants to work with you. Here’s one example of a company doing it right.
  • LEANDATA  |  THURSDAY, FEBRUARY 25, 2016
    [Work] Adventures in Flipping Funnels
    The space is so new that everyone is still trying to decide what works best. The only way all of that will happen is if we work together to make that happen.”. SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building. They had reason to be upset.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 1, 2013
    [Work] Should You Hire Your Demand Generation Leader from your Competitor?
    And while he is trained in Silverpop, he’s actively working on additional certifications. A West Coast marketing recruiter wrote this to me a few days ago: “ Typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Work] 5 Ways to Boost Your Company’s Twitter Followers
    Growing your Twitter following takes work. Hard work. Your professional services firm has a Twitter account. Now what? Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. Sounds great, right? Want followers? Follow others. Bottom Line.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Work] Facebook Launches Online Education Center For Businesses
    ” It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy. Once you have the basics down, be sure to test other aspects of Facebook marketing, including their advertising platform, to determine how it works for your business. Google+, Google+, Google+!
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Work] ESPN May Well Be the Smartest Media Brand on the Internet
    The Times has committed huge resources and worked really hard to adapt to the internet, and has produced some amazing projects, like the ”Snow Fall” multimedia presentation about an avalanche. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Work] The start-up strategy for beating Facebook
    But Snapchat was smart enough to see that the emotional connection was their path forward and doubled-down on creating a fun and quirky platform … that always works. Two of the hottest social network startups have taken decidedly different turns in their fortunes. Blab, a live-streaming app, occupied a unique space. What do you think?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 6 Ingenious Microsites You Could Play With All Day
    That good copy works. "We didn''t spend a dime promoting the site, and it reached nearly 100,000 unique users ''organically.''". 6) ElfYourself.com - OfficeMax. When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.”
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Work] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    While he acknowledged that IBM culture is an accumulation of experience amassed over 100 years, Iwata is quick to point out that working on culture continues to be a CEO priority at IBM. I recently attended the annual Spencer Stuart CMO Summit. Here are my top insights from the panel: Culture Can Be a Powerful Way To Set A Brand Apart.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Work] Terminus Offers Targeted Display Ads for B2B
    Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. But such integrated solutions are rarely comprehensive.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Work] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. We don’t want to waste our time with Managers or Directors.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Work] 5 Really Good Reasons LinkedIn Bought SlideShare
    natural fit or do you doubt it will work? by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
  • SAZBEAN  |  FRIDAY, JULY 13, 2012
    [Work] Content Marketing is Key to Social Media Success
    Wondering why social media doesn’t seem to be working for your business? Well, how many of your posts, tweets, articles are about you? No one cares. Seriously. If you want people to respond to you, your content needs to be something of value to them. View more presentations from Stefanos Karagos. Content Social Media Social Networks
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 4, 2011
    [Work] Savvy Toolkit - eNewsletters
    Perhaps you have some work-related resolutions for 2011. Welcome back! Hope you had a relaxing and joyous end to 2010. One of mine is to produce a couple of eNewsletters. In looking for guidance and resources I ran across Michael Katz at Blue Penguin Development. Check it out! wealth of knowledge from an expert in the field
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