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  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Work] Word of Mouth Through Triggers
    These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Work] How to Create a Cool Social Media Email Signature
    In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Work] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Since Fathom works with several different healthcare providers, we’ve also discovered the following tips and tricks that help increase the chances that the review extensions will be approved: Use These Sources: U.S. Do Review Extensions Really Work? Sure, if I’m buying a new flat screen T.V., I’ll check reviews online.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Work] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
    Tools like this take the guess-work out of data: consumers are literally providing the information businesses need to target them. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile. Everyone wins.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Work] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    It’s that talent that Mayor Emanuel chooses to really highlight, citing a Midwest work ethic that keeps Chicago head and shoulders above the competition in cities like San Francisco and New York. The work ethic in Chicago is gold standard. Tullman followed up with another bit of encouragement. Chicago has all three.” General
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Work] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    First of all, you should choose a CRM system that works well for you. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Work] Happiness, joy and big fat Klout scores
    I am a work in progress too. Back in my 20s I was full of energy and ambition. “Piss and vinegar&# we used to say.  I was aiming for the next rung on the corporate ladder, getting my MBA, raising a family … and I always seemed tired and stressed. “It doesn’t have to be that way you know,&# my teacher said.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Work] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? 'Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? This blog post is for you. It''s Friday. 1) Respect the marketing crush. 2) So fetch. 4) It burns carbs.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] A Mostly Good Holiday Read from Mitch Joel
    Traditional marketers know what doesn’t work, but not really what does or what will.  In case you’re too full of eggnog to read, here they are: Hacker culture will see marketers and businesses messing around with stuff to see how it works, how it can work differently, how to break it and how to transform it (about time, in my view).
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Work] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    And that''s because visual content works. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. Promise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Work] What I Mean By “Community”
    They need these apps to break free from silos and work together to get things done. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Or is it our deep network of partners and developers?
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Work] 7 Awesome B2B Facebook Pages
    It is very common for friend's on social networks to have similar interests and likely that they work in the same industry. IdeaPaint at work, at school, at the gym.I Although their design might not be the most elegant it is clear they are working hard to engage their audience. Engage Your Audience. Create a Conversation. Cisco.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Work] A Customer Named Pat: A Big Data Tale
    Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Tips for User Friendly Mobile Search
    good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Work] Embracing Digital Customer Interaction
    Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. 
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 29, 2010
    [Work] Ka Ching! Making LinkedIn Pay
    He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how.  . Meet Mister LinkedIn. An   uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Insider Tips on How to Manage Millennials
    Be flexible:  The biggest factor in whether a millennial stays in a job is flexible work situations. At InsideView, employees have the flexibility to work from home and are measured by results instead of time at the office. Make it meaningful:  Research indicates that millennials want a chance to do work that will benefit society.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Work] Save Your Website Navigation With A Card Trick
    Card-sorting , a simple user experience exercise, creates a natural process for grouping and categorizing topics, and I’m about to explain how it can work for you. Mind-mapping tools like XMind can work great, too (eMagine’s personal choice). 'It’s finally happened: a day you’ve been dreading. Bottom-Up Approach. We Can Rebuild It.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Work] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. If your nonprofit engages in any type of community that revolves around collaborative work -- or creates collaborative communities -- this is the TED talk to watch. Have a listen.
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Work] Content Marketing Converts Even the Toughest Business Buyers
    Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Work] Now connecting with the sexiest bloggers is easy
    I am also working on Bounce Perks. Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” ” Well, it is happening.  Purveryor of eye candy?  Excuse me. 
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Work] 8 Things To Do If Your Organic Traffic Drops Suddenly
    After 2 or 3 years of content work, visitor increases, and legit backlinks, a pagerank will increase to a 3 or maybe even a 4. 'We''ve all been there. Suddenly, without warning, and without an obvious reason, your organic traffic drops. What should you do? 1) Don''t panic. Stay calm and figure it out. 2) Dig deeper. Did referral traffic drop?
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
    wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Work] “Brooklyn” – a rejuvenated, hot brand
    The right image can attract new residents, investments, entrepreneurial start-ups, and positive notoriety that will enhance the overall brand equity for a place, enriching the perceived value of living and/or working there. 'Normally, most people associate branding with a product, service, or company, not a geographic locale.
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Work] Can social media accelerate the buying cycle?
    These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Work] Sales Leadership: Compensation and Summer Fun
    would like to hear from the readers, comment below as to what contests have worked for you and why? Or what contests did not work and why?  Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. In both books I share ideas for sales contests/games as well as how to properly.  Contest Sampler. Improving customer service.
  • BLOG MY CALLS  |  TUESDAY, APRIL 29, 2014
    [Work] How Conversation Analytics is Different Than Call Scoring
    Human call scoring works well, but we learned over time that it can be unreliable, expensive, and very, very unscalable. These humans need to be paid for their work. 'We launched Conversation Analytics only a few months ago. And among the most common questions is this: how is Conversation Analytics different from call scoring?
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Work] 10 Ways Marketing Agencies Rock the Web with Content
    Did it work? As you can tell, the content isn’t especially flashy, but it works. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf. It was a risk, but it worked. 'Is there anything better than a real-life content marketing success story?
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Work] Facebook Rolls Out Auto-Play Video Ads to Your News Feed
    It''s quite similar to the way Instagram videos work. Does This Ad Format Actually Work? Though it''s still not available to all advertisers, Facebook says that the initial test of the ad format works. Regardless of the initial data, this is a new ad format that Facebook desperately wants to work. Your Action Items.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Work] When B2B Messaging Builds To A Climax, You've Made Your Point
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Work] Inbound Marketing Secret Ingredient of Effective Business PR
    How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Work] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. There are all these things we’ve got to do.’
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Work] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Tales (or blog posts) from a work study student. Many new students who qualify for work study programs are unsure about securing a job and then keeping up with school work after finding one. few key results found by this survey include the following: 75.5% decided to enroll. Over 62% of the students who chose to. in 2004.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Work] Customer Service Kings: 3 Strategies All Businesses Can Employ
    It’s no coincidence that Chick Fil-A is the only restaurant to make the 2014 Customer Service Hall Of Fame, while also being rated one of top companies to work for by Glassdoor. 'Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. for their excellence.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Work] Five Tips for Achieving Social Media ROI
    What’s working for you? Social media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on investment. 1.     Listen to your buyers to determine their needs and preferences for consuming content. license.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Work] What Is The Future Of The Social Media Role?
    It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient. It suggests autonomy while still recognizing the value of working cross functionally. honestly think it won’t work if you just have one person doing the job.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Work] Getting to the top of the marketing tree
    They are able to navigate within their organisation, work collaboratively across functions and join up siloes. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. They have a particular mindset and thinking style. 
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Work] How important is the size of your social network?
    But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the  density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others.  “Ok, bigger is better then!&#. social media
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 21, 2009
    [Work] What will your customers do?
    Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Work] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. The total value of the three bids was $87,000. Tip 2: Engage.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Work] The Future of Facebook is…. Grey?
    More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
  • SAZBEAN  |  FRIDAY, MARCH 1, 2013
    [Work] The Seven Stages of Small Business Success
    What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Work] Google Input Method offers a new translation method
    It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Work] Social Business: Where It’s Been & Where It’s Going
    The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
  • SAZBEAN  |  WEDNESDAY, DECEMBER 28, 2011
    [Work] 16 Quick Ways to Squeeze More ROI From Your Blog
    But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Work] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) (Quick Sprout). Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger).
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Work] 8 Steps to Hosting a Successful Twitter Chat
    Attend a few that interest you, and learn from what worked and what didn’t. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • B2B MEMES  |  FRIDAY, NOVEMBER 18, 2011
    [Work] The Best Formats Are Invisible
    The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Work] What it Means Today to be ‘Connected’
    We need only keep an open mind and be on both “transmit” and “receive” to be able to find new, dynamic ways to work together and make the most of the synergies thus created. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Work] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. The first term you’ll use to search is “food blogs in Atlanta.” News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Work] Top Internet marketing strategy links for the week of August 13, 2011
    What Works Better: Content or Contests? Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Work] The Rockstar You Need to Hire to Manage Your Blog
    Does your blogging candidate stay up to date on what your competitors are working on, what thought leaders are publishing, and what developments are happening in the news that they should be commenting on? At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Writing Ability.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 9, 2012
    [Work] Why Short Sales Cycles are Overrated
    Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand.  If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster. 
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Work] Adopt Zero-Time Selling and Boost Sales Now
    If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Work] Oracle Real-Time Decisions Empowers Business Users
    The same goal definitions can apply to multiple decisions, reducing work and ensuring consistency. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. appear at a dizzying pace.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    Check out “ Developing an Integrated Content Marketing Strategy That Works &# by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
    Friday: Stephen Wolff, Senior Business Development Rep at AG Salesworks, wrote Inside Sales Reps: Prepare for Fall by Organizing Your Work Life. 'I can''t believe it''s finally the end of August. Fall is creeping upon us, employees are returning from vacation, and students are returning to school. Now, on to the weekly recap.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    He worked with our COO Peter Gracey to see if our employees’ grit factor coincided with their sales performance. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. First, as most of you are aware, I have a post to share with you that I read this week. In December, I had stumbled upon (bad pun intended!) Now on to this weeks recap. Tuesday, January 22, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Why You Need To Demand A CRM
    It will work for you; it will increase your profit margins and will increase your client retention rates One of my first jobs out of college was a staffing and recruiting agent for Java developers. The office was in the heart of the city, but it was tiny, cramped and looked like a scene from the movie Boiler Room. This was 2006. In 4 weeks?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 1, 2012
    [Work] Why It May Not Be Your Demand Generation Program
    understand this could be thinking outside of the box, but could it be as simple as your product either isn’t a fit in that target market, doesn’t work as well as you thought it did, or it doesn’t address the business pains like you thought it should. Your Product. Your Sales Team.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Work] Have You Refreshed Your Insides Sales Training Program?
    was extremely impressed with their thought process and the amount of work they have put into a strong curriculum of training covering Call Strategy, CRM, Resourcefulness, and Client Communication. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 29, 2012
    [Work] Single And Looking For Leads
    When it works out, they’ll have someone to bring to their cousin’s wedding! I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship. Yes friends, I am referring to my favorite sport, match making.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 5, 2012
    [Work] One Simple Sales Tip
    During his career he worked for a commercial lumber company as their credit officer. I was able to get some quality time with my old man down the cape over Memorial Day weekend. In this role, he wasn’t required to glad hand everyone he met like the typical salesperson. Man would I have loved to be a fly on that wall!).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 11, 2011
    [Work] Don't Give Up On Those “Old” Sales Leads!
    At first, I think we were all a bit unsure as to how this would work out – luckily we were pleasantly surprised by the end of the week. Last week my team truly made me realize how important it is for inside sales teams to never give up on nurturing their leads, no matter how “old” the lead is. What do you think
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 29, 2010
    [Work] How To Motivate Your Inside Team Through The Holiday Months
    You’ll find that your team really unites while working towards their number and this truly helps to keep the momentum going. We’ve officially begun the holiday season and it’s important for us all to stay motivated. If expectations like this are not made, it is easier for reps to get into a negative mindset.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Work] Does your inside sales team have the tools to succeed?
    have had the opportunity to work for a variety of clients. So, you have set your next years goals. You know what revenue numbers you need to hit and you have established the campaigns and marketing events that are going to get you there. Now you need to execute and follow up on your leads. Is your website up to date? Do you have case studies?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • VIEWPOINT  |  THURSDAY, MAY 30, 2013
    [Work] Good Reads for B2B Sales - Lessons from NHL Playoffs
    Comparing an NHL playoff team to sales teams, Trevor Turnbull says managers should allow sales reps to work to their strengths. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Qualities of an Inside Sales Winner. Via Salesopedia.com. We Can''t Handle the Truth!
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Work] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. Enter this blog post. effort. Tricksy.
  • VIDYARD  |  FRIDAY, AUGUST 8, 2014
    [Work] How to Create a Click-Worthy Video Thumbnail Image
    These are surefire ways to catch visual attention quickly and work much better than shadowy blurs. You’re looking for images that work with text over them (or to the side of them), images that are framed up nicely, or even portrait-style shots where you can add some blur to the background so your subject stands out. But first.
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Work] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Use the filters to see what information is most relevant to your current interests for that prospect.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Work] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 2, 2009
    [Work] Virtual Events plus Twitter ROCK!
    Here are a few of the things I'm pondering in that light: Do you work harder to make your slides more engaging, or create them more as placeholders so people can listen and watch the Twitter stream at the same time without being in conflict about missing something? also attended last year. All their events are great.) Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Maybe they understand those better and see how much work is involved. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). Maybe so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Work] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. Summary: Genius.com has added a free version of its system. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Work] Google+ is Dead! Or is it?
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. Google+ is also really boring compared to Facebook or Twitter. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Work] Webinar - They're Just Not That Into You
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. What they care about is how you can help them solve their business problems.
  • ONPATH  |  TUESDAY, APRIL 17, 2012
    [Work] Free Webinar - Sales is from Mars, Marketing is from Venus
    They may not get along but they both work for the same employer. Date : Thursday April 26, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. One of the biggest reasons for conflict is that sales and marketing play by a different set of rules. Sales are quota and “what did I close today” driven.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Work] What is the Sentiment Analysis of YOUR Social Media Presence?
    It is no different if they say they work at your company in their Facebook profile. As social media marketers , we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs. Phone interview was excellent.
  • VIDYARD  |  FRIDAY, MARCH 14, 2014
    [Work] 6 Proven Ways to Become a Powerful Video Storyteller
    You’ll need a strong actor to pull it off, but if your B2B solution transforms a finicky database into something sexy, it works wonders to show rather than tell in a video featuring these character types. Talk about the global shift we’re experiencing and how everyone needs to work together to alter the future of the planet.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 19, 2012
    [Work] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
    As someone who’s handled major incidents like this, I can tell you that recovering your social media channel and working to restore your trust consists of a few simple but key steps. By now we all know that LinkedIn recently  disclosed that up to 6.5 million user account credentials were breached. The reality is that this can and does happen.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
  • THE POINT  |  WEDNESDAY, JUNE 26, 2013
    [Work] Checklist: 5 Ways to Minimize Webinar No-Shows
    These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. 'First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? One possible reason: many of those who fail to show tend to be higher-up in the organization.).
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