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  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 9, 2012
    [Work] Why Short Sales Cycles are Overrated
    Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand.  If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster. 
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Work] Adopt Zero-Time Selling and Boost Sales Now
    If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    Check out “ Developing an Integrated Content Marketing Strategy That Works &# by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Work] 6 Twitter Contest Ideas Worth Exploring
    Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest. Fastest correct answer. Sweepstakes. What can the app do?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Work] What the CEO Needs from Marketing
    But this doesn’t mean that you shouldn’t care about the customer, or work to grow your voice in your industry, it should be because your company’s performance will improve if these rules are executed well. The webinar also illustrated how our own team had some work to do for our CEO.  Build alignment between marketing and sales.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 30, 2013
    [Work] Businesses, Don't Become a Social Media Pariah!
    We have never worked together, gone to school together, or met one another in person. 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. So don’t do it online.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Work] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    The three things that help drive Samantha to success were: her competitive nature (always an important trait for sales reps), financial motivation (usually high on anyone's list), and work environment (this one was more surprising, but made sense after reading why). Now, on to this week's recap. Monday, November 26, 2012. Enjoy the weekend
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Work] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Yes, this sounds like legitimate stalking behavior, but it works. We all can’t help but laugh when we hear the quote, “I’ve been looking all over for you, I gotta get out of here pronto – I’ve got a stage five clinger” as we think back to the movie Wedding Crashers. Be a stage five clinger!”
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Work] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Use the filters to see what information is most relevant to your current interests for that prospect.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Work] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 2, 2009
    [Work] Virtual Events plus Twitter ROCK!
    Here are a few of the things I'm pondering in that light: Do you work harder to make your slides more engaging, or create them more as placeholders so people can listen and watch the Twitter stream at the same time without being in conflict about missing something? also attended last year. All their events are great.) Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Maybe they understand those better and see how much work is involved. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). Maybe so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Work] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. Summary: Genius.com has added a free version of its system. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Work] Google+ is Dead! Or is it?
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. Google+ is also really boring compared to Facebook or Twitter. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Work] Webinar - They're Just Not That Into You
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. What they care about is how you can help them solve their business problems.
  • ONPATH  |  TUESDAY, APRIL 17, 2012
    [Work] Free Webinar - Sales is from Mars, Marketing is from Venus
    They may not get along but they both work for the same employer. Date : Thursday April 26, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. One of the biggest reasons for conflict is that sales and marketing play by a different set of rules. Sales are quota and “what did I close today” driven.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Work] How to Cultivate a Data-Driven Marketing Team
    When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. The best way to divvy up the measurement work is to hold individual members (or teams, if your marketing department is on the larger side) accountable for specific metrics. At least, that's how a lot of marketers feel.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Work] The Cobbler’s Children Have No … Marketing Campaigns
    Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Look for assets that scale: that you can create once and use in multiple formats, or that scale as inbound marketing assets that work for you 24/7. Socialize strategically. LinkedIn. Create it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] 10 Ways to Make Your Content More Fun to Read
    This approach works particularly well when you''re writing for a variety of personas, because it levels the playing field (since you''re using an example that doesn''t just apply to one particular persona and not the rest). For many of you in the B2B boat, this is probably an excuse you can easily relate to. 1) Tell a Story. 6) Hijack a Meme.
  • FUNNEL FOCUS  |  FRIDAY, JULY 9, 2010
    [Work] Marketing Operations 2.0 – 5 Questions for Gary Katz
    Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., When Marketing strategy is aligned with enterprise strategy, CMOs are repositioned in their organizations from brand czars or product champions to true business partners working side-by-side with CEOs to create value and drive top- and bottom-line growth.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Work] Marketing Lessons From Borders' Bankruptcy
    Download this free ebook for step-by-step instructions on how to make internet marketing work for your business. Michigan-based book retailer, Borders is filing for Bankruptcy and closing its doors. So what happened to Borders? How should marketers adapt to avoid similar problems? Marketing Lessons from Borders' Mistakes.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Work] 3 Demand Generation Goals to Avoid in 2013
    For one, they’re a lot of work. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Ask yourself: why lead nurturing? And so on.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Work] Social Media=Organizational Change!
    For example, is there is a trend of dissatisfaction around a certain feature of a software platform, or if pricing is a trending issue, consider putting the issue on a working plan. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then. But it won't, so they need to participate.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 31, 2011
    [Work] Sales Leadership: Making Monday’s Marvelous
    That organization made it easy for me to focus on the work for the week and time to prepare without a hectic event that may have started off my week on a negative note. . Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. These are not in priority order.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Work] Get Personal: 5 Tips for Putting YOU in Your Blog
    How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of  yourself  should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Work] 5 Mistakes to Avoid in Your Next Email Campaign
    In an email like this one, sub-heads serve to break up the content, but they also work to grab the reader if he/she scans the copy at a glance. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. and so on.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Work] Smart Time-Saving Tips on Blogging…
    But it’s also a good chart for anyone working with a V.A. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] How to Edit Your Blog Writing: Wot U Can Do
    “In reviewing your work, first tighten the wording. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JULY 31, 2013
    [Work] Example of a Sales Pitch Style Prospects Can't Stand
    People much prefer to work with specialists. 'Answering the question "What do you do?" seems like it would be easy, but it''s more difficult than you think - especially if you haven''t put much thought into how you would respond. Here''s one common sales pitch example that will send prospects running for the hills. The Rambler Sales Pitch.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 11, 2012
    [Work] Need Google Plus and Twitter content? Go old school | SEO Copywriting
    Here’s how you can leverage this technique and make it work for you: Via www.seocopywriting.com. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.”
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Work] Brief Comment on Comments, Content Marketing, and SEO
    It’s not that much extra work to find blogs and bloggers you enjoy. If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Work] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Nice work, eh! It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. It’s even kind of sexy.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Work] Social Media for Sales
    This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Work] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    And then do an audit — a deep audit of how your campaigns work when a person first interacts with them.  . You must take an ecosystem perspective and look for complimentary technology solutions that work together in tandem. 10 Ways Marketing Automation and Inbound Marketing Work Together. Be Human. Was it good? Was it bad?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • BIZNOLOGY  |  SUNDAY, OCTOBER 24, 2010
    [Work] Will the visual design of your pages help your SEO?
    If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them. Image via Wikipedia.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Work] Get Marketing Content On the Go: Listen to This Blog!
    HubSpot blog content strikes a healthy balance between the two extremes of listening to Lady Gaga on your way to work and listening to boring, nonfictional books on tape. Listen While You Bathe: Taking a bubble bath to relax after a long day's work? Grab your headphones and a dustpan and brush, and listen while you work!
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Work] With Social Media Networks Constantly Changing, How Can You Keep Up?
    6) Use what works for others. Use several different platforms but find ways to make them work together and complement each other. 'Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. And that’s great, right?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 28, 2014
    [Work] Expert Ebooks: Relax and Write
    In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Often, the pre-work to writing an ebook hasn’t been done. When you write words to impress, you don’t write well.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Work] Expert Ebook University: Publishing at Sea
    'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. The problem in going on this cruise is that I’ll be brimming over with new ideas and have too much work to do when I get back!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” They don’t know the traps to avoid, what doesn’t work, or how to guarantee a knock-your-socks-off ROI. While technology has changed a lot about the way we work, it has not changed how we actually close deals. We’re always “on.”
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Work] 9 Search Marketing Tips for Effective B2B Lead Generation
    As I mentioned in my recent piece about “ 7 Tactics that are Working for B2B Lead Generation Today ”, try to customize and update at least one form field in new online campaigns. You have to go down that road of social relationships and work hard to stay on track. '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY?
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [Work] Building Your Brand
    So let me offer a working definition for our purposes, one drawn from some of the most respected books I've read on brand: Brand is the perception in the mind of the customer that differentiates a product, service, or company. Work deliverables. There are relatively few strong brands in the A/E profession. Brand goes deeper. Invoices.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Work] Swag Marketing: Get Your Swagger in Check
    work at Marketo’s HQ in San Mateo, CA. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name? And that’s when it really dawned on me – swag marketing is a legitimate strategy.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Work] The Dissection of a Bloody Good Email Newsletter
    Social Sharing Buttons & Social Networks – Like a toned bod, you’ve worked hard on your email newsletter, so flaunt it! 'Are you familiar with the old school Milton Bradley game, Operation? It tests your ability to remove ailments (like a broken heart) from a patient using pair of tweezers connected to a wire. Reviews. Photos.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Work] 5 Best Practices for Outsourcing Quality Content
    Many experienced content creators can write information that works well for both search engines and readers, even if they don’t have direct experience in the niche. They’re all brilliantly talented, famous authors who don’t edit their own work. 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Work] Information isn’t power anymore
    Let’s face it, we are all proud of the work we do. Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. They wanted information about your products and services and where better to go then the company website? Difficult? Impossible?
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Work] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    Technology has changed the way we''re working with Sales and IT. What have you found works for you in terms of a blog process? JS : I call it the daily discipline of the content marketer, but it could be applied to any other aspect of work or life. 'It''s a tough world out there for CMOs. Consumers have changed the way they buy.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] How to Optimize Your B2B Landing Page
    This is the main number you are working to increase. 'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. Generating leads with social media can be increased in two ways. Landing pages are about action.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] The Evolution of a Marketer
    At this time, marketing was still focused mainly on the relationship between business and customer and their psyche, the way they shopped, work, and played. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, APRIL 17, 2011
    [Work] Will Internet Transparency Devalue Craftsmanship?
    Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Work] 5 Steps To Get Daily Blog Visitors
    Work the “it takes a village” mentality. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Work] Website Elements that Hamper Inbound Marketing
    series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Avoid business babble. View Original Article
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Work] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  She went on to say that "never before. has so much data been gathered about so many people for the sole purpose of selling them ads". 
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Work] What To Do With a "Not Quite Ready" Technology Case Study
    But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Work] Is Your Topic Worthy of a White Paper?
    This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. But of course, not every topic is suitable.or even best presented in a white paper format.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 6, 2010
    [Work] Go Ahead and Shoot the Messenger
    Organizing your thoughts, expressing them in a few, well-chosen and compelling words and telling a story that captivates, amuses, educates, frightens or enlightens an audience is hard work. At the risk of being sent a walker for my next birthday, let me state that I am old enough to remember life before PowerPoint. and Harvard Graphics.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 24, 2010
    [Work] Trade Shows Part 6: Stupid Ideas
    And it worked.  Here are some stupid things to do at your booth: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Just hire a local massage firm to set up a few chairs and they’ll line up. How interested can they possibly be in your product at this moment? And only once.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Work] Using Social Media to Launch and Promote a Product
    Cost : $16,000 (borne by the publisher) Email Email still works, especially if you have built a database of 160,000 over the years. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Work] Building the Data Foundation, A Brief Interlude – Master Data Management
    understand the implications of MDM on marketing; it means working with other parts of the organization - including IT - to develop corporate-wide standards and define common data management processes.  A key component of that strategy is to establish the data management architecture that will most effectively support your objectives. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Work] Don’t Turn Your Elevator “Speech” into a Commercial
    Explain briefly what you do, whom you work for, and the results you achieve. You’re at a networking meeting. A woman asks you what you do. You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. Her reaction is immediate… and predictable. DON’T. Try to sell.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Work] Effective Communication Tips for Web Designers
    How they display websites to users and how those users respond indicate exactly how communicative our work really is. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Work] Our Top Predictions for Facebook's Secret January 15th Announcement
    Facebook's been working on building an actual robot, available for purchase, that will follow you around and speak your status updates to you. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Work] When Employees Kill That Million Dollar Marketing Effort
    If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Facebook page? Would you be surprised if I  say, your Company’s most important marketing assets are its employees. The problem is, marketers often forget to look at this important aspect. No related posts.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Work] Epically Awful Social Media Blunders and Why Your Business Should Care
    However, not every business has been able to make social media work for them. 'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. Here are a number of social media blunders that you should try to avoid.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Work] 10 Creative Team Outing Ideas Employees Might Actually Enjoy
    This works best for a more extroverted group -- if your team isn''t into strutting their stuff on stage, consider an idea on this list that caters more toward their personalities. Take your team to a trampoline gym for some jumping fun and a chance to work off the day''s stress. Does your team need a bit more pep in their step?
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 18, 2012
    [Work] Life Cycle of Mass Media Technology
    We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 4, 2011
    [Work] What breast exams can teach you about B2B
    The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 28, 2007
    [Work] B2B Lead Generation Blog: On giving away ideas
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They provide too much information.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Work] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    Those of you who are either digital natives and just do this or digital immigrants like me who work like the dickens to live/learn/work this way know that the learning (and responsibility to contribute.which is why I am sitting here exhausted on a Friday night but feeling the need to share) is so poweful that it literally changes the game.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Work] 5 Signs to Qualify Your Demand Generation Play
    And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Here are 7 tactics that are working for B2B lead generation today. Let’s discuss what works and why. Less is more.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Work] How to Create a Compelling Company Explainer Video
    Work with a Pro. They’ll work directly with you to understand your goals, and then create storyboards from which your video will be based once approved. 'Get this: 92% of B2B customers watch online video, and 43% of them  watch online video  when researching products and services for their business. So, you gotta keep it short.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Work] When B2B Messaging Builds To A Climax, You've Made Your Point
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Work] 7 Webinar Tricks Every Marketer Should Master
    It's much more work than just creating a deck. With inbound marketing, the name of the game is content: plain and simple. Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better.
  • FATHOM  |  TUESDAY, OCTOBER 15, 2013
    [Work] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
    love my job because I get to work at the intersection of technology and healthcare, two rapidly changing industries. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Medicast, for example, turns your living room into a doctor’s office for real-time diagnoses.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 15, 2011
    [Work] Are You Feeling The Love In Social Media?
    What works for me is to think of my social interaction more like sharing. If a product designer blogs about the product he is working on, is that promotion or opinion? have decided to try to work this into every discussion I have about social media. Human beings  want to love something. Something to live! Isn’t it?
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Work] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.  Thanx everyone for the reads, encouragement and support. Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  Enjoy.  . Branding.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Work] Do we regulate social media or use it to stop hate speech?
    Alas the PMO’s Twitter handle is busy tweeting about the Prime Minister’s mundane work schedule! After my article this week on the tragic riots in India , purportedly fueled my social media and hate sites, my friend Prasant Naidu offered to write a post with a view from inside the country. By {grow} Community Member Prasant Naidu.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Work] Does Your Drip Marketing Leak Leads?
    Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? The best practices use message mapping to align lead nurturing goals and content before the actual work begins. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Work] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    We’re excited because our new book, Control Alt Delete is coming out in May, but the focus for us as an agency isn’t on us, it’s on the client work. by Jason Miller Mitch Joel is a digital marketing expert. blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Work] The Death of SEO? The Evolution of Search Engine Marketing
    Instead of relying on the low valued tactics hit by updates like Google Penguin, search engine marketers are working on “what’s next” to maintain a successful SEM program. The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. Probably.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Work] LoopFuse in the Marketing Automation Times [Podcast]
    And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. It’s about 20 minutes long. Enjoy!
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Work] SnapTags vs QR Codes
    Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 28, 2011
    [Work] 3 Inside Sales Rep Production Killers
    see a lot of managers that don’t give their reps all the tools they need forcing them to do ancillary work rather than make dials. List work – List work is boring, mindless and it takes long periods of time to get through. There should be no side jobs while working in the ISR role. Get a good list.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 19, 2010
    [Work] Sales Prospecting: Add A Little Personality
    Examples of work we've done in their target market.CHECK". The prospect would introduce themselves and I would immediately throw away the game plan I had just worked on. My straight ahead, timeline format wouldn't work with a prospect that asked questions about my family, my golf game and why I like strawberry jelly better than grape.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
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