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  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Work] Are you turning your marketing into PR?
    PR people can be the new marketers because their approach to messaging works better in the digital age. Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. But measurement is only one part of what digital marketing requires. All they needed to do was open their wallet and buy advertising.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Work] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. The 7 Traits of the Social Employee” is the second in a planned four-part series in support of The Social Employee.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Work] Small Businesses: Is Your Website a Novelty or a Utility?
    Over time, this will create increasingly dire consequences for these small businesses. Many Consumers Prefer Small Businesses. In April of this year, AYTM Market Research released data outlining various reasons why US Internet users prefer small businesses over larger companies. Many Small Business Websites Are Coming Up Short. They see it. Do you?
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Work] Facebook messaging reaction (2)
    And while I wouldn’t expect many businesses to start allowing employees to access work email through Facebook Messages at the moment, it’s certainly a possibility in the future. It will also be interesting to see whether business will start to relax their approach to banning Facebook access during work hours. Are open rates down?
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Work] How to Filter Out Twitter Spammers When Following Trending Hashtags
    Filtering on HootSuite works the same as it does on Twitter. If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. WHAT DOES IT EVEN MEAN? Here''s how. Twitter
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Work] Content Marketing is the New PR
    Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). The Changing Role of PR. Recommended Actions.
  • BLOG MY CALLS  |  THURSDAY, AUGUST 1, 2013
    [Work] Which Types of Agencies Should Use Call Tracking?
    But, if you work for one of these types of agencies, it is at least worth getting a demo of LogMyCalls to determine if you can be a certified reseller of LogMyCalls. SEM and SEO agencies that work predominantly with small and local businesses are the perfect fit for LogMyCalls. This list obviously isn''t all-inclusive. Local SEO Firms.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Work] Stop Telling Me That Cold Calling is Dead
    We've had meetings devoted to this, we've surveyed clients, we've polled astrologists, and it all leads to one very consistent conclusion: Sales reps win more when working a cold call generated opportunity as opposed to an inbound generated one. What ever happened to just picking up the phone and dialing? Thanks, Pete
  • SALES CHALLENGER  |  TUESDAY, MAY 22, 2012
    [Work] The First 50 Challenger Implementations: What We’ve Learned
    Teaching is Hard Work. Your sellers will have to work hard to learn the process of teaching customers.  (This is the first in a series of three guest posts written by the SEC Solutions team. SEC Solutions helps members generate customized insights, tools, and training programs to improve the overall performance of the sales force. ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Work] Now connecting with the sexiest bloggers is easy
    Very complicated.   I am also working on Bounce Perks. Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” Purveryor of eye candy?  Once I get them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2011
    [Work] Customer Service: Does Yours Deliver Happiness?
    Maybe it’s time for all of us to relook at our core values and see if we’re actually working towards them. Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. She sang the praises of this online company that sold shoes. Be humble.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Work] How Websites Drive New Business for Management Consulting Firms
    Buyers want to come away from your website with an idea of what it would be like to work with you. In order to learn more about how referral marketing works today, we collected data from 523 professional services firms. In addition to informative content, prospective clients also want to see recent examples of your work.
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Work] From Resident Expert to Visible Expert?: The Story of Rita Keller
    Her consulting work began with the firm’s existing client base as they requested her help with strategic and organizational issues to make themselves more competitive. “It’s worked really well for me,” she says. Soon she began focusing her work on firms with fewer than 50 employees. Not Just a COO.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Work] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    After graduating at the top of her MBA class, Shama found herself looking for work at companies that had yet to recognize the value of social media. Rather than following the easy path, she started her own agency to prove how social media can work for business. With her talents and Rolodex, she could work anywhere and do anything.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Work] Must-Have Characteristics of Successful Marketers
    marketer''s job isn''t to come to work every day for 8 - 10 hours and then go home. He wants us to think about improving our content marketing strategy while we''re working out. - Curiosity - Marketers must be curious. Marketers can''t just digest data they must ask the question: ''Why?''. Why doesn''t anyone read my blog?
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Work] Internet Outage Crash Your Website? The Marketer's Response Plan
    Put a little effort in and work with your design team to come up with something great that represents your brand, and gets the message across. This allows you to identify those that aren't working, and focus your energy where it will make an impact. Internet down? Don't get caught with your pants down, too. gives out on ya. Or both.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Work] Creative Marketing in a Data-Driven Culture
    Since joining the agency in 1988, Sutherland has worked on key accounts including Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, and Unilever. by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. The same applies to network theory, path dependency, etc.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Work] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    Who here wants to work at a startup? The teacher will see each student’s work in real time and then be able to provide real-time feedback before assigning larger assignments. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. SayHey! SayHey!
  • SALES LEAD DYNAMICS  |  TUESDAY, DECEMBER 14, 2010
    [Work] A Referral is a Gift. Be Thankful.
    proper introduction requires some work. It was Christmas Day. We were at a friend’s house. The friend gave my then five-year-old son, Jay, a gift. asked Jay “Now, what do you say when someone gives you a present?” His response: “ What’s next ?”. He was supposed to say “ Thank you ,” of course. But you can forgive a five-year-old. Acknowledge.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Work] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    If you''d like to continue interacting with things, and/or you''re worried about whether the opt-out will always work (I get it, I''m a paranoid person, too), you could simply change your Google+ name and photo. Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great.
  • ENGAGE  |  THURSDAY, AUGUST 25, 2011
    [Work] Mr. Editor, Tear Down This Wall
    thought they worked in the basement. Call me crazy, but with a little work, I think we can help uphold, perhaps even strengthen, the integrity of our editorial, while continuing to improve the reader experience through better more engaging advertising. Y ou know what word I hate? Advertorial. I’m not alone. What do you think?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 5, 2015
    [Work] 5 Secret Ingredients For A Successful Website Margarita Mix
    Responsive – A B2B website must work on all devices. I couldn’t think of a better occasion than today to introduce to our readers, Jessie, my 6-pound all white Chihuahua. Jessie is rather different from most dogs, as she spends her days trying to gain more knowledge on business and the digital marketing world.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Work] How to Structure Your Content Marketing Team
    This works well, too, and may help your team remain more agile, as projects that don''t align with your lead generation goals can remain off your plate entirely. Alright, these are three content team structures that I''ve seen work at companies of all sizes. What have you seen work well? structure in order to hit their targets.
  • ANYTHING GOES MARKETING  |  THURSDAY, SEPTEMBER 7, 2006
    [Work] Integrated marketing campaigns using YouTube!
    For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. Thinking about a new marketing campaign to promote a new product? Sounds difficult eh? Check out the video below from NFLShop.com. Don't have enough money for a TV ad? Chad H.
  • WEBBIQUITY  |  MONDAY, APRIL 23, 2012
    [Work] What’s So Funny About Social Media and Online Marketing? April 2012
    Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Sh*t People Say (Various Sources). And are.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Work] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    The process repeats, working up a hierarchy of combinations. This likely reflects a (correct) judgment that users will care more about the system’s benefits than how it works. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Work] Got Lead Gen? A Book Review
    He’s worked for electronics manufacturers, Fortune 500 companies and now owns a lead generation agency. It’s just not hard to find examples of great lead generation, and it’s disappointing that a book like this doesn’t find them and then do the leg work of showing us how they worked, or didn’t and why. Maybe a little too much.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Work] It’s a Scary World Out There!
    Just today I listened to a prospective client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs how we like to work as a consultative partner with our clients” he stated. It’s a Scary World Out There.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Work] The Power Of Mobile To Transform B2B Marketing and Sales
    To me, all these examples boil down to the simple fact that there are significantly more minds bent out there on inventing and revolutionizing the consumer space, than there are people working in garages and entrepreneurial hubs on solving for the enterprise. The Lateral Evolution of Business Apps. business apps adopt it. it’s reactive.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Work] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    While he acknowledged that IBM culture is an accumulation of experience amassed over 100 years, Iwata is quick to point out that working on culture continues to be a CEO priority at IBM. I recently attended the annual Spencer Stuart CMO Summit. Here are my top insights from the panel: Culture Can Be a Powerful Way To Set A Brand Apart.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Work] The Critical Role of Sales Development in Inbound Marketing
    This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Work] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    Be able to explain how they were doing things before, the challenges they faced, and the results they've achieved since working with you. 3. Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. They seem interested. Then, after they get my proposal, nothing.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 24, 2013
    [Work] 7 tips for credible video in your B2B marketing
    As you might gather an engaging client to work with, and a good place to discuss and refine my own thoughts on how to do B2B marketing – particularly when it comes to the use and abuse of subject matter expert videos in marketing and communications. So the kind of people who choose to work for it are especially serious about their work.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [Work] Chasing out the humdrum: The story so far…
    In September 2009, we set out to create a B2B Marketing Agency with a difference: …Driven by a desire to work our way into the consciousness of B2B marketers globally. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? We’re still going, growing and loving it.
  • THE ROI GUY  |  FRIDAY, APRIL 12, 2013
    [Work] Top Ten Ways to Immediately Improve Sales Tool Adoption
    You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. This contrast can clearly illustrate how the old techniques just don’t work any longer, and the superior value-added nature of the new approach.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Work] 5 Biggest Marketing Time-Wasters
    Be very weary of how much time you spend working on or with your technology solutions. Just focus until the work is done. 1) Getting Bogged Down in Technology. CRMs, analytics solutions, and marketing automation tools are incredible. They''ve made marketing easier for everyone. But, they can also be a massive waste of time.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Work] Basic Human Motivation: 4 Ways to Engage Readers
    suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. There are universal drives that are common in all human beings, across cultures, across the globe.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] Measuring mobile
    At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something. Where. What and 5. Like this post?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] How Your Private School Can Get More Applicants With Inbound Marketing
    The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. Not all content will work on all channels in the same format and length. But tou have to understand which channels will work best for your school and manage what you can.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Work] 5 Things You Can’t Blog Successfully Without
    Updating is quick and easy regardless of which CMS you choose (it’s like working on MS Word), and you get total control of your blog. 3. High-Quality Additionally, you may want to work on the on-page SEO of your site, as search engines can deliver valuable free traffic. 5. Determination. But it’s not quite that simple. You just can’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Work] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. You want authenticity?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Work] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. This works for businesses with websites that work well on tablets, but maybe not on smartphone devices, and helps achieve a presence on mobile without a full website redesign.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Work] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6 on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Depending on which study you read, the results can be confusing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Work] The Buyer Really Doesn’t Care
    As I explain in this video, if you have those teams working at cross-purposes, they are guaranteed to produce inefficiencies. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 13, 2010
    [Work] Zen and the Art of Snow Shoveling
    The shoveling patterns allowed my mind to work on a totally unrelated problem, yet my sub-conscious mind was automatically ranking and stacking each client project.  The impact of releasing your mind will allow your mind to actually work more effectively. Zen and the Art of Snow Shoveling. Acumen Management Group Ltd.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Work] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Make sure to not only have one or two general questions to ask the prospect about how it’s working for them, but also have a separate cheat sheet in excel that has all competition broken out by company, with specific questions you and/or your team can use to keep the prospect talking. We are using xyz competitor. We don’t have the budget.
  • BIZNOLOGY  |  THURSDAY, JUNE 6, 2013
    [Work] Enterprise Social Networking: Survival of the Fittest or of the Nicest?
    Following suit, many of us tend to associate work life and career paths at large organizations with the proverbial corporate greed stereotype: cut-throat pursuit of personal gain with a complete disregard for others, for the environment, and for future generations. WIIFM is so widely used that it became more of a dogma than an argument.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Work] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Like traditional apprenticeships, in which the apprentice learns a trade such as tailoring or woodworking by working under a master teacher, cognitive apprenticeships allow the master to model behaviors in a real-world context with cognitive modeling (Bandura, 1997). Cognitive apprenticeship. From Wikipedia, the free encyclopedia. fadesâ??
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Work] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business. A lead is a lead, right? Depends – are you in marketing or in sales? No, I am not splitting hairs nor am I indulging in semantics. Oh, what a waste!
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Work] [Jun 25 - Jul 1] Social Media Highlights
    Read More about  How Google Take Out Works (Via Venture Beat), and  Google Analytics’s improvement (Via ReadWriteWeb). Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Work] Marketing Automation—Three Success Tips from John D. Rockefeller
    Rockefeller learned at an early age to work hard—but also work efficiently.  He hated waste.  Rockefeller would have liked the fact that MQLs that are passed to the sales team and do not work out are not wasted, but can be recycled and pushed back to the prospect stage in the revenue cycle. If a young John D. Though John D.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 27, 2010
    [Work] How to Fight Writer's Block
    Whether we're working on the introduction to an eBook on a dry subject, or a mid-week blog post – some days the engine just won't start. If you're thinking, "I am already behind on my real work. It happens to all of us. You need a boost. So, here's a good one to try. Now you're asking me to write a short story?" Coffin.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Work] You Lose When Your Press Releases Makes Everyone Snooze
    But, how exactly would a customer put this research tool to work? BDD probably has a strong set of core capabilities and has done great work for its customers. Learn What Not to Do from One Very Boring News Release. Press releases still pack a punch for marketers. Create content that responds precisely to those information needs.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Work] [Quiz] Who’s Your Content Marketing Crush?
    Like most other types of marketing, each person has a different approach that works best for them. Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check? Start here!
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Work] My totally awesome review of the book, Launch, by Michael A. Stelzner
    Does this principle work? I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. feel vindicated. refused. Alexa].
  • INBLURBS  |  THURSDAY, NOVEMBER 11, 2010
    [Work] How to get search engine ratings with one way link building services
    Online business has turned out to be an enormously competitive world with increasing number of working hands showing efforts in forwarding a fully designed optimized website in increasing numbers day by day. Probably one way link building is a time consuming work but high yielding. Link building is inevitable. One way link building.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Work] 6 Facebook Page Business Advantages to support your social media marketing strategies
    To build relevant connection takes work and time. Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. There about 3 million Facebook pages of local businesses online and this number increases daily. Facebook.
  • INTEGRATED B2B  |  SUNDAY, FEBRUARY 24, 2013
    [Work] Seven lessons for B2B from Cirque du Soleil
    Acrobats, gymnasts, actors, singers, musicians, stage managers, sound engineers and others all work together in real time. It’s the result of careful planning and individual skill, and no doubt the hard work everyone puts in behind the scenes. Here was a credible performance. But what exactly made it so convincing? What
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Work] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops. According to 3M Corporation , 90% of information transmitted to the brain is visual. Facebook mobile image uploads. Pinterest pins.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Work] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    Here’s how landing pages work: When someone visits your site, goes to a landing page and fills in a form, landing page software automatically adds that information to a leads database. Artillery B2B Marketing Blog > The Forward Observer. The National Security Agency (NSA) is the central manager of signal intelligence for the United States.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Work] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    ”  Sixty percent of smartphone users surveyed by Ericsson predict that “sensors will be used in everything from healthcare and public transport, to cars, homes, and places of work” by the end of 2016. How do you work the ecosystem? Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 14, 2011
    [Work] It’s the drugs talking.
    also used to love to work on my geneaology. That’s kind of like being working in sales, right?  Shirley worked there two summers and my first summer I was a weight guesser. Worked with Einstein. feel like I have two flaming golf balls in my throat. I am a reclusive monk when I’m sick. That was a joke. Like me.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Work] Carving the Perfect Email Subject Line
    It will certainly give you great insights into what will work for you. Going one step deeper may help you identify the content that is working with your audience, allowing you to write more relevant emails going forward. by Madhu Gulati. What entices you to open any email? Many marketers keep it short- typically around 50 characters.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Work] The Ultimate List of Email SPAM Trigger Words
    Work at home. Work from home. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2011
    [Work] The end of marketing as we know it
    have a friend who works for Cisco and I suggested that any Marketing 101 student could have seen the obvious technical, competitive, and pricing issues with this product. One of my strategic partners bought me one of these Cisco umi devices. All they needed to do was a little analysis and research. “That’s the problem,&# he said.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Work] 20 Variables Every Marketer Should Be Testing
    Does a stand-alone name of one of your employees work better than your company name? Does a more serious approach work better than an edgier one? Test the frequency of your updates in various channels and take notice of what works best. Try different ways to visualize your data, and see what works best! In a pie chart?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Work] Dear LinkedIn Member – About Your Invitation To Connect
    This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [Work] Keep Moving Forward
    have many years to go before I am a veteran of this industry. I’ve worked at NetPlus Alliance , a buying group for industrial and contractor supplies distributors, for only seven short years. You need to work through the challenges and find the people that will be a part of your own front line who will push you through the tough stuff.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Work] How Accountable Are You To Your Company's Success?
    Either you're "Above The Line" or you're "Below The Line" when it comes to situations you encounter during the work day. Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Work] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    In general, tall images work best as they will appear on the screen longer while people are scrolling through their feed, but you don''t want your images to be overwhelmingly long. There are lots of ways to make your pins look more beautiful, but if you''re just getting started, sticking to a large, high resolution will work. Logos!
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Work] How to Create an Effective Video Marketing Strategy
    For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Work] 5 Key Questions for Sales
    Changing Nature of Work —the different paths that customers are taking to learn, and the different buying authorities/groups sellers face are resulting in greater variability than ever before. There is so much information for them to sort through, sales cycles are extending and deals often stall or end in no decision. people.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] Expert Ebooks: Getting Reader Research Right
    Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. I don’t care if you’ve got a Nobel Prize in Economics. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? How should you go about reader research? No, he does not.
  • BIZNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Work] Countdown to digital marketing success
    They worked from a script throughout the countdown, making sure all the right switches were flipped and all the right steps were followed. And it made me wonder, why is it so few marketers work this way? Image by Getty Images via @daylife. The delight, because, dude. Spaceflight! Which, when you think about it, seems like a good idea.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Work] The continuing rise of Account-Based Marketing: Four keys to success
    From our own experience, I'd like to suggest four critical success factors that go beyond simply spending more money and measuring results: Deep Research: Companies starting out in ABM often skip the hard work of preparation in favor of jumping right into outbound tactics, such as special events, collateral, and briefings. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Work] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    The prospect of receiving an award incentivizes the customer to work hard to make the product/service work for them, and therefore from this effort alone, the customer will reap more (monetary) benefit. Customer Awards Programs Are Mutually Beneficial. Customer awards programs are an effective tool for companies to utilize.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 11, 2011
    [Work] Is Your Revenue Engine Running Out of Gas?
    Both sales and marketing must work together to understand the way buyers move through the purchase process and ways in which they can help them through their buying experiences. It also allows your company to work towards a continuous improvement culture where there are measurable performance metrics throughout the revenue process.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Work] Video Best Practices that Apply in Every Industry
    There is nothing more confusing for a viewer than watching a video that strays from the branding you’ve worked hard to create. We work with people who are dealing with complex financial transactions such as 1031 exchanges and multiparty escrows (i.e. But the approach we take in getting to that end result should be relatively similar.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Work] 9 Data-Driven Copywriting Tips
    Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Work] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    When marketing tosses every lead to sales for follow-up, a wrench gets thrown in the works. Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. Just generate leads. Lot’s of ‘em!
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Work] Re-Review: Actionly for Social Media Monitoring & Measurement
    After letting it chug on a week’s worth of results, here are my thoughts… How Actionly Works Check out last week’s review to get an overview of how Actionly works.  A paid version lets you connect to Facebook and monitor up to 15 keywords (instead of just one). What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Work] Marketing Horror Stories
    Another important thing to have is a quality assurance process where a team member reviews your work to make sure everything has been done properly. Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Horror Story 1: The Email Nightmare.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Work] Emails are like cockroaches
    Overloaded inboxes and a landfill of junk mail has led some to declare email bankruptcy when coming back from an extended vacation or during busy times at work. But when it comes to email, we probably can have a good guess as to why, for all its age and shortcomings, it became a dominant vehicle in the way we communicate at work.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Fred is dizzy from all this activity. Small.
  • LOOPFUSE  |  FRIDAY, MARCH 11, 2011
    [Work] Lead Scoring Your Best Prospects In LoopFuse
    You can learn about how lead scoring works in an article at our AscendWorks blog.  This powerful Loopfuse feature introduces the element of quantifying buyer behaviors.  Lead Scoring Thought Leadership Loopfuse Success
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Work] How to Create Secure Passwords You Can Actually Remember
    The number of possible combinations ends up being a 28-digit number, and will make a high-end password cracking system work really, really hard. This includes your bank, investment accounts, and personal and work emails. How many total passwords do you think you have? Thirty? That number might be equally as scary. You''re not alone.
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Work] Database Marketing is Alive and Well
    You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” Endless articles and entire conferences were devoted to the subject. Find your right contact tempo. 
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Work] What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
    Clearly, Google is trying to make their search results more contextual (though that will be a work in progress, and whether "in-depth articles" actually address that need is yet to be seen). Just a couple weeks ago, Google released a new feature -- "in-depth" articles. The idea was to bring quality content to surface. Duh, you may reply.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Work] 5 point quality assurance checklist for your social media posts
    For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. Do your posts contain a call to action (CTA)?
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Work] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 18, 2009
    [Work] Golf, Putting, Sales Reps, and Growing Revenue
    The obvious conclusion then is that I should spend all of my effort working on my putting game in order to improve at golf, because that’s what gets the ball into the cup. Investing in more sales reps is like working on your putting game. My golf game needs improvement, I can admit that. Well, no. That’s obviously a flawed conclusion.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Work] Content Curation: How to Become a Thought Leader
    This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Blog this on Blogger. Digg this!
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Work] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    First Class Plumbing , owned and operated by Trish and Eric Borges, has a terrific reputation for doing great work. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Work] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    First Class Plumbing , owned and operated by Trish and Eric Borges, has a terrific reputation for doing great work. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2011
    [Work] Social Slam recap: Lessons from 430 house guests
    But as Seth says, sometimes you just have to start and push fear aside.  In this case, it worked. An event of this size took hundreds of hours of volunteer work to handle everything from logistics to stuffing 400 gift bags! I had an incredible experience last week that had quite an impact on me. Ship it. When things go wrong. Jen Kane.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Work] 6 Tips for Making the Most of Your Retargeting Campaigns
    Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. Real quick, to clarify how retargeting really works, take a look at this visual: Image Credit: Retargeter. Ready? repeat, 2%. But how?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Work] Why B2B Companies Should Use Foursquare
    As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). The flow of updates by your employees at work shows clients your company has a high level of energy and enthusiasm.  Build Your Brand.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 4, 2012
    [Work] Why Lead Scoring is the New Opportunity Stage
    Additionally, she probably works for a company that is of a size that can afford your product. by Dan Pecoraro | Tweet this Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a “feel” for them, and happily sell ‘em an yellow Oldsmobile? For
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