Page 99 of 212 Previous | Next 
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Work] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Can Social Media Advertising Work? YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals. Look Before You Leap.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Work] 2010 Social Media Trends in the Industrial Sector
    The survey shows that for work-related purposes, this audience is slow adopters. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Work] The Future Is Now—And It Needs an Editor
    Current motto: Work Hard, Have Fun, Make History. Future motto: Work Hard, Have Fun, Make Drones, Conquer Earth, Quash Inevitable Drone Uprising, Rebuild Shattered Infrastructure, Make History, Cleanse Historical Records Of This Unfortunate Episode. Here’s what that dystopian landscape might look like. Reddit. Microsoft. LinkedIn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Work] LoopFuse in the Marketing Automation Times [Podcast]
    And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. It’s about 20 minutes long. Enjoy!
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Work] SnapTags vs QR Codes
    Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 24, 2012
    [Work] Don't Insult Your Employees' Intelligence
    Don't get me wrong, I think they're funny too, and I laugh along with everyone else, but it gets me thinking about the people I’m working with every day. It argues that hiring smart people is essential to a successful business, especially in the fast-paced, rapidly-changing world we all live and work in today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Work] In Sales, Are You And Your Clients On The Same Page?
    Is it a contact who works within one of their Top 10 accounts, even if it may not be the actual decision maker, but an influencer? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Work] The rench in marketing - making way for dyslexics
    As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. that these kids need to be taught differently in order for them to learn. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Work] Sales Enablement 101: Treat Salespeople Like Customers
    Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Work] Savvy Speaks: How Do You Use LinkedIn?
    That is the kind of detective work that didn't exist before LinkedIn. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie. Whenever you create a blog post, white paper, eBook, video, etc., This helps your content spread farther. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Work] What MLMs can Teach us about Social Media
    In the end, it's just a new way of using what works to build relationships and sell products and services. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. campaigns and MLMs. Web 2.0
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Work] Google’s new strategy: We do everything
    Page has been smart to shutter all sorts of businesses that weren’t working but he remains laser-focused on going after these competitors at every turn. am not criticizing Google for this–whatever works–but just pointing out that even giant companies in this space feel the need to align, but not Google. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2011
    [Work] Do you appreciate your blogger network?
    For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. And the main way that you show your appreciation is to do as much of the work for them as possible. You need to make sure you’ve set up the pitch and the campaign. Any more and we maybe get only a tweet or a Facebook Like.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 24, 2013
    [Work] 7 tips for credible video in your B2B marketing
    As you might gather an engaging client to work with, and a good place to discuss and refine my own thoughts on how to do B2B marketing – particularly when it comes to the use and abuse of subject matter expert videos in marketing and communications. So the kind of people who choose to work for it are especially serious about their work.
  • E-QUIP  |  TUESDAY, AUGUST 3, 2010
    [Work] What Can We Learn From Matchmaking Sites?
    Sure, some aspects of the dating scene have their appeal--meeting people, starting new relationships, walking away from those that don't work. Many firms have been desperate for work, and writing proposals (albeit mostly losing ones) provides more immediate gratification than the process of cultivating client relationships. Maybe.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Nine Expert Marketing Strategy Guides
    Judy Shapiro points out this rapid shift and explains what fundamental changes in marketing practices she believes are required for success in this new realm, writing that “It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly.”
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Work] Epically Awful Social Media Blunders and Why Your Business Should Care
    However, not every business has been able to make social media work for them. 'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. Here are a number of social media blunders that you should try to avoid.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] The Evolution of a Marketer
    At this time, marketing was still focused mainly on the relationship between business and customer and their psyche, the way they shopped, work, and played. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    The sales rep was helpful, and tailored his questions to Mike''s own situation, even asking how he could improve from the last company he worked with. 'Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Employee productivity is key to a successful business. Now, they need to learn to build and grow communities on the visiual web.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 15, 2012
    [Work] Finally! The True Secret to My Sales Success Revealed
    It worked. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. Seventeen magazine. read it religiously to find out how to get a guy to really like me. It was horrible.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Work] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
    We want your feedback on what’s working, what’s not, and lessons learned in 2013. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. Inbound phone leads have the greatest lead generation potential of all lead types.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] Exciting New Product Enhancements from Ifbyphone
    Now your agents who are working from home can have full visibility into the call center, enabling them to collaborate with other reps and make better decisions that sometimes are impaired by telecommunication. eliminating much of the hassle involved when employees work from home. Updated and Organized IVR. New Read-Only Manager Panel.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 13, 2012
    [Work] Sales Leadership: Climbing Mount Everest
    But it’s how people work together that matters the most-just as it does in business.  The work is organized in a way that clearly leads to achieving the team’s goals.                                                                                                                         1, 2, 3, 4, 5. GRRI:  Assessing Your Team. Goals.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 7, 2011
    [Work] The Difference between Average and Top Performers
    It also means that there is an expectation or attitude from management that is transmitted to the team that WE will be successful, WE are winners, WE are better and WE work together. The Difference Between Average and Top Performers. What do you need to create this environment? Top 15 Account Plans –if appropriate. Move up and move ahead!
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Work] The Ladder of Emotional Values: Pleasure Reigns
    What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online? similar hierarchy of emotional values exists. Instead they go with their gut reactions. Videos. Music. Digg this!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 23, 2010
    [Work] The Mental Side of Sales and Leadership
    In sales we have peaks and valleys, successes and failures as professionals; you must work to control your subconscious mind-feeding positives, and not becoming distracted on the golf course or during a sales process. The Mental Side of Sales and Leadership. On the plane to Seattle Sunday morning I read about ¾ of the book. Acumen Mgmt.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Work] Website & Blog Headers: 5 Keys for Branding
    What are the key elements to a custom blog header that work well for online content marketing? These elements may seem obvious, but often, when working with clients, they are so close to the blackboard, that they forget key elements. How do you like my new look? big thanks to my friend Paul Hart who took the photo. An attractive photo.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    But this should serve as a cautionary tale for everyone who works in marketing or runs a business. George, who works in marketing for JetBlue. 'We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. Because.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Work] No, Content Will Not Kill Advertising
    Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. 'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. Advertising isn’t dead. The Spectrum of Marketing. mobile banner?
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must. As Ms.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Work] 3 Ways Your B2B Content Can Provide the Most Value
    The fact is that we know what makes a good personal gift, but we sometimes fail to put that knowledge to work in our marketing. Work with them, or a similar organization, and share what you are doing. 'Most of us wouldn’t give a friend or relative a highly flattering portrait of ourselves as a gift. To do that you have to listen.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Work] What Is CRM? [FAQs]
    If you run a small business or work in sales, you''ve probably heard of CRM. It’s really important that both systems can send each other information and work together seamlessly, so that companies can keep track of prospects, leads, and customers at every stage of their customer lifecycle. Today’s question of the day: What is CRM?
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Work] About Our Partnership with Net-Results
    That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Work] Get Marketing Content On the Go: Listen to This Blog!
    HubSpot blog content strikes a healthy balance between the two extremes of listening to Lady Gaga on your way to work and listening to boring, nonfictional books on tape. Listen While You Bathe: Taking a bubble bath to relax after a long day's work? Grab your headphones and a dustpan and brush, and listen while you work!
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 11, 2012
    [Work] Growing Revenue: Not Always As Simple As It Seems
    While challenging and frustrating at times, working with my team to meet and exceed goals and solve problems is what gets me out of bed in the morning. Don’t get me wrong, I’m not whining. We have done quite well and have emerged from the 2009 downturn with double digit growth in 2010 and 2011. Existing customers notice as well.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Work] Weekly Wrap-up: March 23rd
    Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming. Bad for demand gen.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] Savvy Speaks: Inspirational Marketing Campaigns
    use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Clear, concise and creative. can't resist a clever turn of phrase. Wendy.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Work] Savvy Week in Review - August 5
    as we kick off the last month of summer, the last thing on your mind may be work. How can it be August already? But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think again. by @briansolis. Are you tuned in?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    Thanks to g reat work by the folks over at MarketingProfs , attendees were provided with great content. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! He really sums it up perfectly!
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Work] Fall Trends: Location, Mobile and Group-buying
    The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Jump-starting your fall marketing plan can be a great way to put some momentum into your work after the dog days of summer have passed. Location, location, location. You’ve been fighting it.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Work] Philosophical Questions of a Marketing Automation Prospect
    As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse. The holidays are a time of year when people ask themselves deeper and meaningful questions. Where did the Prospect come from? Who is this Prospect or, what is the worth of this Prospect?
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Work] Where to Find B2B Leads – Part 2
    Speaking – Whenever possible, get in front of people who work in your industry.  In a recent post, I talked about six direct marketing sources of B2B sales leads.  You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Online Media.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Work] Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan
    This will work until you exhaust your primary and most responsive prospect base, then you repeat the process with a new target audience.   . Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.”  And why do you need such an animal as a marketing and sales machine?
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Work] B2B Marketing and Baseball – by Christopher Ryan
    Marketing needs to know that sales is diligently working the leads that they spent so much time and money to produce. . I’ve seen a number of blog posts and articles lately that use sports metaphors.  I think this is true because sports is a common reference point for Americans.  People who have no idea who their U.S.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 29, 2010
    [Work] The Customer-Focused Content Difference
    hate to disappoint here, but that's simply not the way it works. One of the most difficult challenges for marketers is to shift their messaging from company-focused to customer-focused. The disconnect is that these marketers think they can do what they've always done, shift a few words around and, voila, they're customer focused.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Work] Survey Highlights Contradictions for B2B Marketers
    The thing is that they don't move separately, but rather work best when integrated through an eMarketing strategy to achieve the best outcomes. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern. Let's talk about two of them.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Work] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    Technology has changed the way we''re working with Sales and IT. What have you found works for you in terms of a blog process? JS : I call it the daily discipline of the content marketer, but it could be applied to any other aspect of work or life. 'It''s a tough world out there for CMOs. Consumers have changed the way they buy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2011
    [Work] Case study: Facebook ads create Hollywood buzz
    This is a true story of a movie industry client that came to Gunner Technology – a company I work with – that had one week to get as much exposure for an upcoming movie launch as possible. When creating the ads for your campaign and selecting the targeting options, the automatic drop-downs that Facebook provides don’t always work.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 27+ Resources to Learn SEO Copywriting
    21 Incredible Copywriting Formulas – Copywriters use formulas because they work. Work some SEO best practices into your preferred method and you are good to go. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Invisible web pages don’t sell products. Image source.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Work] What the CEO Needs from Marketing
    But this doesn’t mean that you shouldn’t care about the customer, or work to grow your voice in your industry, it should be because your company’s performance will improve if these rules are executed well. The webinar also illustrated how our own team had some work to do for our CEO.  Build alignment between marketing and sales.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Work] 5 Ways to Analyze Marketing Automation Efficiency
    But how effective is it, and how do you know it’s working for you? You need to determine if the multiple tools you may be using work together. If they do not work together, you'll need even more manpower, which means paying more employee salaries, resulting in an increased total cost of ownership (as stated above).
  • VIDYARD  |  THURSDAY, JANUARY 23, 2014
    [Work] Executive Spray Tan Parties (And 9 Other Ways Old Spice Won Video Marketing This Week)
    The whole prank works based on their ability to keep you watching an ad you’d normally skip only to get reprimanded by the Old Spice Guy for watching it. Old Spice worked with their agency to create compelling material for both their mascot and the faux-man products. As he asks blatantly, “a spray tan party, really?
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Work] The Future of Media and The Role I Want to Play
    The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides. Every sale.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Work] 3 Ways how to use Online Video for Business Lead Generation
    Also image videos do not work as a potential viral marketing tool. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Work] 6 Facebook Page Business Advantages to support your social media marketing strategies
    To build relevant connection takes work and time. Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. There about 3 million Facebook pages of local businesses online and this number increases daily. Facebook.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Work] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    First of all, you should choose a CRM system that works well for you. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Work] 10 Creative Team Outing Ideas Employees Might Actually Enjoy
    This works best for a more extroverted group -- if your team isn''t into strutting their stuff on stage, consider an idea on this list that caters more toward their personalities. Take your team to a trampoline gym for some jumping fun and a chance to work off the day''s stress. Does your team need a bit more pep in their step?
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. 'Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 19, 2012
    [Work] Do This to Build Sales Confidence Before a Meeting
    It really works! I don't know about you, but my career has been fraught with moments where I lacked sales confidence. When I first started selling, I'd sometimes sit in my car for a half hour before I'd force myself to get out. Other times, the sales anxiety I'd feel literally made me sick to my stomach before a big meeting. But wait!
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Work] 7 IVR Use Cases for Marketing, Sales, and Support Teams
    The IVR will ask callers the questions you determine work best to qualify them for your particular campaign. You can even send them to a second IVR if that works best for your campaign. There are dozens of ways these groups use IVR applications to generate leads and revenue, improve customer support, increase efficiency, and cut costs.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Work] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. The total value of the three bids was $87,000. Tip 2: Engage.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Work] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Work] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Work] Do we regulate social media or use it to stop hate speech?
    Alas the PMO’s Twitter handle is busy tweeting about the Prime Minister’s mundane work schedule! After my article this week on the tragic riots in India , purportedly fueled my social media and hate sites, my friend Prasant Naidu offered to write a post with a view from inside the country. By {grow} Community Member Prasant Naidu.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Work] Social Media for Sales
    This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • B2B VOICES  |  FRIDAY, FEBRUARY 1, 2013
    [Work] How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing
    In addition, based on Weber Shandwick’s previous work with other engineering-focused organizations, the team had insight from primary research that engineers want their work to connect with something greater, and most got into engineering because they see themselves as creative problem solvers. 2,616% increase in Facebook sharing.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Work] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. It’s all about hard numbers. Marketing Automation
  • ANNUITAS  |  MONDAY, JANUARY 10, 2011
    [Work] An Interview of Steve Gershik of 28Marketing
    As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.  Happy 2011!  In your opinion, why is that?
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Work] The Appeal of B2B Social Networks
    That’s actually how it works in real life, too. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work. Activity is also a validation point.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Work] A Guide to Understanding the B2B Buying Process
    Discuss industry developments that expose the costs of the problem, and work to confirm your buyer’s resolve to remedy the issue. While corporate profits are on the rise, many companies are still slow to increase budgetary expenditures. The B2B Buying Process. The Role of Content in the Buying Process. Awareness. Evaluation. Decision.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Work] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    They need to know what’s working, what’s not, and what to change.  Education aimed at convincing the reader that a solution to his or her problem does exist, a description of what it is and how it works and what its benefits are (but again, without specific references to your own). Jim Dickie sees this as the Perfect Storm. Jim
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Work] How do you optimize paid media?
    So, we have to work on finding ways not only say the right story but also we have to place the story where people are ready and thrilled to make our story their story, our messages part of their timeline, our ads something they really want to watch, to have. 'Image by None via CrunchBase. Biddable media and story telling. Behavioral Mapping.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Work] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    And then do an audit — a deep audit of how your campaigns work when a person first interacts with them.  . You must take an ecosystem perspective and look for complimentary technology solutions that work together in tandem. 10 Ways Marketing Automation and Inbound Marketing Work Together. Be Human. Was it good? Was it bad?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Work] The Wonderful Transparency of Moz
    In some cases the employees were not even aware their company was going out of business until they showed up for work and found the doors locked and the lights off. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. No stone is left unturned. The Beauty of Transparency. If so, why?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Work] Google Research: The 4 Verticals that Get the Most Mobile Calls
    We''ve worked with credit unions, banks, insurance companies, and even financial advisors. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Work] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Knowledge of Your Marketplace What works in one marketplace or industry may not work in another. It used to be the measure of who knew what they were talking about: you would write a book, get your name known, and presto your sales consulting career was set for life. So how do you know who is legit and who is a pretender?
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 7, 2011
    [Work] Do QR codes have a role in B2B marketing?
    There are many instances in which QR codes can work well in B2C, and smartphone purchases and usage are on the rise as well. I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. don’t doubt it. You could do this with customers as well.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Work] The Pros and Profits of Podcasting
    Because putting all the work into producing something without attracting a following would just be a waste of time. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 16, 2011
    [Work] Koch to S(blank)0s: Drop Dead
    Because if they’re searching for it and they work in marketing they are misguided. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Work] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    By interviewing people in your target audience (working moms, college students, small business owners, etc.), Ask them questions about the things that are most important to them, such as their work, families, hobbies, and frustrations. You’re kind of working backwards in a way. Why does it work so well? You READ!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Maybe she’s a woman between 35-50 who works as an executive, has disposable income and spends her vacation at destination spas. How to know if your Web copy is working. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. You bet!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Work] Innovation in the Nation
    The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.
  • ENGAGE  |  WEDNESDAY, JANUARY 25, 2012
    [Work] The Rise Of The Profersonal In Social Media
    Whether you’re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don’t like it, find a new line of work). I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Agencies lost clients.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Work] Conquer the Writing Process (Or Let it Conquer You)
    As the days go by, a sliver of my mind works on it in the background, thinking about how to feature those killer quotes or how to lead off the article. The Editing Stage After I have a first draft, there is still a lot of work to do. rock back in my chair, I play with my hair, I stretch out my back. But that can be a good thing.
  • MARKETRI  |  MONDAY, JULY 9, 2012
    [Work] Stop! Don’t Hire a Professional Services Marketing Professional Without These!
    Having worked in-house and been a former job hopper and now having an outside (consulting) perspective, I have some ideas on how this whole marketing thing can work better for professional services firms. But, you hired them to do marketing not administrative work! Someone gets promoted, you get dinged.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Work] The Cobbler’s Children Have No … Marketing Campaigns
    Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Look for assets that scale: that you can create once and use in multiple formats, or that scale as inbound marketing assets that work for you 24/7. Socialize strategically. LinkedIn. Create it.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Work] A Preview of Our Summer Webinar Series
    And--considering she''s worked with companies like SAP, Pfizer, Reuters, and Ann Taylor, to name a few--she knows what she''s talking about. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. Okay then.
  • BLOG MY CALLS  |  MONDAY, MAY 20, 2013
    [Work] Landing Page Optimization: 4 Things From Last Week's Webinar
    Put it on in the background as you work. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. It is a 50 minute webinar and totally worth your time. Basically Josh spent the entire time going through tests from WhichTestWon. Here they are.
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    [Work] Google I/O Shows Emergence of Big Data and Voice Recognition
    For example, Google knows you''re at work, so before you have a chance to Google traffic conditions for your route home, Google will provide those traffic conditions to you. 'Google''s biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Think about that.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 23, 2012
    [Work] Hubspot Research: Content Marketing (Blogging) Generates Leads
    What we are simply saying is that there are other factors at work that contribute to increased leads and traffic. Hubspot relased some extremely interesting research about blogging and lead gen earlier this week. They are truly the inbound marketing and content marketing kings! Here is a summation of a couple of their findings.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 22, 2012
    [Work] Presidential Debate: What We Can Learn About Marketing
    They don't hire amateurs to do their work. Last night was the third and final Presidential debate of this election cycle. So here's the question: what can marketers learn from the debates themselves and the campaigns generally. What are the candidates doing that marketers should be doing as well? What can we learn from these campaigns?
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Work] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Working closely with Ascension, an Atlanta-based strategic marketing and sales growth consultancy, we identified high-potential prospects and provided sales opportunities to the company’s three top-performing distributors. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
<< 1 2 ... 97 98 99 100 101 ... 211 212 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...