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  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Work] Webinar Recap: The Top 5 Brand Building Strategies
    Not only is content marketing less expensive than traditional outbound marketing, it also works. Save time, because your content is always working even when you aren’t. Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. The Top Brand Building Strategies.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Work] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Work] Align Your Brand Messaging, Start From the Ground Up
    When working through brand promises, keep these questions in mind: What value does it add to their lives? As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. This is an issue that necessitates attention.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Work] How to Write the Most Boring Content of All Time
    doubt any marketer sets out to write boring content when they're staring at a blank screen, but we're all probably guilty of it -- especially if we work in kind of. People love reading, especially when it's stuff for work. Nobody thinks those people collaborating thoughtfully around the white board work at your company.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Work] How to avoid Google’s huge mistake
    Not because WhatsApp doesn’t work in emerging markets, mind you. Taught by three Biznology search marketing experts, you’ll learn how to make your search marketing work for your business. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • B2B IDEAS @ WORK  |  FRIDAY, JUNE 29, 2012
    [Work] Data Analysis: B2B Marketing Tips
    MLT Creative B2B Ideas @ Work Blog. I recently learned that the majority of people who attempt to analyze their research data have no idea how. If you’ve been testing your own target audience and find yourself in the. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [Work] CASL Countdown for B2B Marketers
    CASL require explicit permission for opt-ins and a pre-checked box will not work. The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. but CASL takes permission and consent to another level.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 7, 2011
    [Work] Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor
    Keep innovating with your website and keep testing to see what works and what doesn’t. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. Loud colors, jazzy banners, complicated designs will work in Vegas, not on B2B websites!  Quality is more important than quantity.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    So, how exactly does it work? Let’s take a look: As people arrive to your in-person event, grab your iPad, open up your check-in app, and get ready to work it! Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! What’s that? Well, Voil à
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] Case Study: Windows Azure TCO Tool
    To address this opportunity, Alinean analysts worked with the Azure team to create the Azure TCO Calculator, determining that in most configurations, at least 40% can be saved with SaaS, along with service level, performance and scalability improvements, making it a perfect choice in frugal times.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Work] 20 Tools for Creating and Delivering Amazing Presentations
    Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. ViewletBuilder is a different presentation tool; it captures critical screen updates and cursor position changes so sales and marketing pros can create presentations detailing how their product or sites work.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Work] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    How to Make It Work. How to Make It Work. How to Make It Work. Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. Events.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    And while the outcome wouldn’t have been amusing, the thought certainly was. • A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Now that’s amusing.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JUNE 12, 2009
    [Work] The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
    The design and copy work together very well and I can’t imagine anyone being disappointed by the ideas and value delivered. HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Add Comment Click here to cancel reply. Come and get it!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Work] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Work] How to Squash Anxiety and Kill Your Inner Blogging Critic
    Telling you you’re doomed, it’ll never work, and you might as well not bother. The only thing that actually works is sitting your butt down in the chair and getting started. Find your own voice, and learn what kind of blogging works for you. Even better, find out what works for your audience. You know the one.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Work] Content Marketing ROI Starts With A Strong Business Case
    But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. Utilization.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Work] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. Larry is the founder and CTO of WordStream , provider of the 20 Minute PPC Work Week and the AdWords Grader. Are you ready?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Work] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Can Social Media Advertising Work? YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals. Look Before You Leap.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Work] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    And even though the latest MarketingSherpa B2B Marketing Benchmark Report essentially reported that it’s tougher than ever to be a marketer, you really can’t grasp how challenging it is until you’re working one-on-one with someone who is essentially a lone ranger for marketing within a large, complex organization. Revenues are scarce.
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Work] Breaking Silos: Help Spot Errors Before They Cause Problems
    If the business model of corporate America with individual desks and six-foot-tall sound-absorbing cubicle walls has taught us anything, it’s how to work independently and within isolated and specific responsibilities.  In the interactive space, however, the industry functions a bit differently, and great creative solutions grow with collaboration.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 17, 2015
    [Work] The 4 Things You Need to Generate More Leads On Your Website
    Time to put your website to work. Don’t be afraid: you can always switch back if the old version worked better. If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. Thanks to the Internet, the way people buy has changed. Fish where the fish are. not just about your company). Offer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Work] How Social Media Turned a Brand Into a Revolution
    While the underground revolution had actually been fomenting since 2005, it needed a business perspective to get off the ground. “I worked in marketing,&# he said. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#. The revolution became an ongoing music video.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Work] Marketing Campaign: 4 Top Tips to Generate Demand
    Demand generation isn’t just restricted to B2C comapnies either, B2B businesses can be extremely considered and cautious in their decision making work flow. This special guest post by Dai Hill explores the top 4 ways that businesses can handle demand generation, and is written on behalf of Cosine , the leading Field Marketing agency.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Work] Marketing Automation Integration: Ensuring Critical Connections
    When marketing and sales integrate and work together, a company has closed the loop. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition. lone CRM as well wouldn’t be enough to sustain your efforts. Source: Aberdeen Group, March 2014.
  • ENGAGE  |  WEDNESDAY, JUNE 4, 2014
    [Work] Editor’s Tip: Stop Writing for Your High School English Teacher
    That fluff stuff doesn’t work for today’s content consumers any more than it worked for your English teacher. Remember your high school writing assignments, when wide, wide margins were all the rage, and we were very, very, very good at filling space for the sake of filling space? What needs to go: very. What needs to go: in order.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Work] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    And I have had the privilege of working with some of them. One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. This is one of her best yet. We’ve all had our fair share of strikeouts. Content Marketing
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Work] How to Use HARO for Publicity & More! (Part I)
    Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. But, public relations is expensive. There is a solution. Education.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Work] Provocation-Based Selling: Loosening the Status-Quo for Sales Success
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. Geoffrey Moore confirms simply that what we have termed Frugalnomics is in full effect.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Work] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    While he acknowledged that IBM culture is an accumulation of experience amassed over 100 years, Iwata is quick to point out that working on culture continues to be a CEO priority at IBM. I recently attended the annual Spencer Stuart CMO Summit. Here are my top insights from the panel: Culture Can Be a Powerful Way To Set A Brand Apart.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Work] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. This year I've been talking a lot about Nurturing. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email. Lead Reengagement.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Work] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
    It was a crazy game. I was keeping up with the game at work. looked down at my work for a few minutes during the first half when the score was 1-0, and when I looked back up just minutes later, the scoreboard read 4-0. Anyone else catch the World Cup game yesterday between Germany and Brazil? couldn’t believe it. With 36.5
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Work] 10 Creative Team Outing Ideas Employees Might Actually Enjoy
    This works best for a more extroverted group -- if your team isn''t into strutting their stuff on stage, consider an idea on this list that caters more toward their personalities. Take your team to a trampoline gym for some jumping fun and a chance to work off the day''s stress. Does your team need a bit more pep in their step?
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 26, 2012
    [Work] Building a Blueprint for Sales and Marketing Success, Step 4: Content Marketing
    To make lead scoring work, you’ll need an active content publishing program. It’s not as intimidating as it looks, once you start working with it. Step 4. Content Marketing. Mr. Stacy Gentile of  Invigra  and Jeff Linton of Act-On Software delivered a webinar about  The Blueprint for Sales and Marketing Success. White papers. Webinars.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Work] What Are You Doing To Prevent Cold Calling Burn-out?
    The terms I’ve used to describe our encouraging work environment has opened me up to a little ribbing from my colleagues over the years. Definitely a great tip I plan on working on with my team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [Work] Book Review: SNAP Selling
    But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. riority (maintain a sense of urgency).
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Work] Raising brand awareness and driving leads with HR & Recruitment Execs
    We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies? Aggressive? Sales Driven? Commission Hungry? – Me too….or The Client. The Challenges.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, MARCH 22, 2012
    [Work] Fueling a Collaborative Revenue Engine Is Key
    Work together to eliminate Sales and Marketing waste. In today’s ‘do more with less’ environments, it just makes sense to insure your sales and marketing intelligence comes together.  We found an interesting article outling these 7 Steps to Right-Time Revenue Optimization: Bring together personas and buyer profiles.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Work] Landing Page Best Practices You Should Still Test For Yourself
    But unfortunately, just because something works for other companies doesn''t mean it''ll work for you. Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Navigation vs. No Navigation. Images and Video.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [Work] Keep Moving Forward
    have many years to go before I am a veteran of this industry. I’ve worked at NetPlus Alliance , a buying group for industrial and contractor supplies distributors, for only seven short years. You need to work through the challenges and find the people that will be a part of your own front line who will push you through the tough stuff.”.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Work] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. 4. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. It can be done.
  • SALES CHALLENGER  |  MONDAY, JUNE 13, 2011
    [Work] Ask For an Introduction, Not a Lead
    But in this day of LinkedIn, Jigsaw, and any number of networking applications showing you exactly where people work, I wonder if we’ve set the bar too low. Chances are, not all of these introductions will work out, but this should mean that the sales organization is much less likely to simply discount every lead.
  • CLIENT BRIDGE  |  MONDAY, APRIL 8, 2013
    [Work] INFOGRAPHIC: Combining Content Marketing, Social Media and SEO
    From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Book Review: The B2B Social Media Book
    “The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.” “The only way to get more time back for new marketing strategies, such as social media, is to stop strategies and tactics that don’t work. Relationship-based sales.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 7, 2012
    [Work] The Future of Newspapers etc.is Digital
    There’s no reason we can’t get together and work together,” said Michael O’Leary, a senior executive vice president for the  Motion Picture Association of America. “ But it’s difficult to do business with a business model that is based on theft. ” (my highlight). The Movie, Music and Newspaper industry is missing the point. Journal.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Work] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    As facilitator David Cooperrider noted, the summit ended today, but the work has merely begun. Instead, taking a page from the renowned product design company IDEO, we worked on iterations of creative concepts, refining them until they were good enough to take back to the office as real blueprints for action. Finally, just add love.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 23, 2011
    [Work] Who comes first in your marketing content?
    In my work with B2B companies, I spend a lot of time reviewing content - both old and new. often play the role of an editorial supervisor and coach as I help them learn and tune their skills for developing engaging content. Point of view is a slippery slope. Which one of these would resonate better with you as a buyer?  
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 25, 2012
    [Work] How Marketing Creates Real Value
    But more importantly, if people don’t take their medicine as directed, the drugs don’t work. And if they don’t work, patients will, first and foremost, blame the drug instead of their lackluster efforts to take it as directed. These are things that must be true in order for the business as a whole to succeed.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 24, 2010
    [Work] Call Center Optimization Through Better Marketing Analytics
    Optimizing your customer and prospect data before reaching out, and scoring your prospects based on their interaction history and likelihood to respond can create efficiencies and enable your sales force to work more effectively on targeted lead generation efforts. Paul Raca. Often times, the answer turns out to be “What is targeting?”
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Work] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    And what you don't know about your competitors may actually be doing more harm to all your hard work than you realize. This ensures you're doing the work you need to maintain your stellar online presence and slowly overtake that your competitors. You're a rockstar inbound marketer. Come on, what's more rockstar than that? Voila!
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Work] Leverage Web Analytics to Determine Lead Generation Goals
    urge you to work through the following steps as an exercise in understanding the importance of analytics during the goal setting process. I’ll be using an example company to illustrate the calculations that go into each step in the development of a monthly lead generation goal. highly encourage you to attempt to answer the question above.
  • E-QUIP  |  MONDAY, SEPTEMBER 20, 2010
    [Work] Quality Comes From People, Not Process
    I've worked with A/E firms that went to great lengths to improve the quality of their work products, yet troubling quality breakdowns persisted. While there's no denying the value of implementing effective work processes, don't assume that these alone will improve how people do their work. Dumb mistakes, in some cases.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Work] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    These types of droids just ask question after question, like an ill-timed telemarketing call survey just as you sit down for dinner after a 12-hour work day. Too often business development reps do themselves a disservice by masking their personalities, and consequently becoming someone who sounds boring or disinterested.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 11, 2013
    [Work] How Teleprospecting Can Increase Your Brand Awareness and Reach
    Sometimes despite the amount of content a company works to put out there, it may not always land in the right hands of the ideal prospect at a company, so the information may get lost. While reading, I started thinking about other methods that are used to build brand awareness that could be added to the list of tips given in the blog.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Work] Why Companies Don’t Market to Their Customers
    In my work with many large enterprise B2B organizations, I find this is the case more often than not. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Data Governance.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Work] How to Know Which Hashtags to Use in Your Social Media Posts
    It works with Firefox, Chrome, or Safari. RiteTag also works directly in the interfaces of Twitter, Buffer, Hootsuite, Tweetdeck, SocialOomph and SproutSocial. You could keep things simple and just install RiteTag for most of your hashtag work. You’ve got a great headline, an awesome image, and a shortened URL. Use hashtags!
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Work] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    Even though you can''t just digitize the print newsletter and be done with it, you''ll have 60% of the work done on an email newsletter. You''ve got to work harder on the subject line. Short, sweet, action-oriented copy works well for both marketing tactics, but one will cost you lots and lots of money and the other won''t.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Work] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Then we worked with our creative director and a marketing agency – Spark Design – to produce the eBook itself. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Work] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Then we worked with our creative director and a marketing agency – Spark Design – to produce the eBook itself. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Work] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    He made an appointment and worked hard on a presentation for Charlie. What worked in the past may not work today. Here are 7 B2B Lead Generation Tactics that Still Work. How is your B2B organization working to achieve the balance between man and machine? Charlie said “yes”, and the meeting ended soon.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 17, 2009
    [Work] Manticore Technology VII is All About Marketers
    I've known the folks at Manticore Technology for quite a while. I've been watching their progress and I've been impressed by their interest in learning what's working and what's not for the companies who implement marketing automation. Bravo! In case you're wondering, Manticore Technology has had a really nice year.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    She can then use that to respond in a relevant way, or enroll that lead in a workflow that will send them interest-based email and personalize the content they see next time they''re on your site. 2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Work] Tips for winning the B2B company or product “name game.”
    Although many think a long name can hurt you, bothsidesofthetable.com proves this strategy can work. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting&# ). Unused brand (“Salesforce&# ).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 13, 2013
    [Work] How to Make the Most Influential Sales Call of Your Life
    Flounder, and you’ll be working uphill to drag yourself back into the prospect’s field of interest. 4. Simple: align yourself with the prospect’s line of work and demonstrate that you care about the business and its line of products. on their line of work. Yet, you hesitate. Do Your Homework. Tell a Story.
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Work] Make Your Video Start Playing at a Specific Timestamp
    But there’s a big catch: for this to work, your visitors are going to be driven to the YouTube page of your video and off your website. Have a great video that works for jumping to specific times? At the end of your video, your choices are endless. You could ensure they start at the most appropriate and targeted spot of your video.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Work] B2B Lead Generation – It’s about Needs not “Likes”
    Yes, this may not be seen as hard-hitting thought leadership, but this is what will resonate with the people who make the decision about working with your company. If you can connect with your prospects on an emotional level, they’ll feel more closely connected with you, and feel committed to working with your company. Who to Target.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Work] Business Lessons from Bruce Lee and the World Cup
    Kitchen staffs and livers will work overtime. Kitchen staffs and livers will work overtime. By Mars Dorian, {grow} Contributing Columnist. Bruce Lee once said something so profound, it’s stayed with me ever since I first heard it: You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Work] The One Graph Marketers Should Update Daily: The Leads Waterfall
    Start by working with your sales team to agree on a definition of what a true "lead" is, when a lead can be handed off from Marketing to Sales, and what leads "count" toward the goal. It’s time to invest in some extra work. The video at the end of the article explains this whole process in 4 minutes. (Or. What to do?
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Work] What is the True Value of Social Engagement?
    Measuring social impact on a retail client is one of the hardest things to do.  There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough. The first thing you need to do with social channels is set up goals. appeared first on Fathom.
  • E-QUIP  |  FRIDAY, JANUARY 6, 2012
    [Work] E-Quip Blog: Take Proactive Steps to Manage Project Change
    Small incremental changes in work scope that eventually result in significant change, whether internally or client driven. Mistakes or oversights that can occur both in defining the project scope and in executing the work. what the client expects of the working relationship). Carefully plan the work. Errors or omissions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Work] Happiness, joy and big fat Klout scores
    want to make sure you know I am not in a position to pontificate.  I am a work in progress too. I get knocked off center — at least just a little bit — every day. Back in my 20s I was full of energy and ambition. One time we were sitting around having coffee and I was whining about the increasing anxiety in my workplace.
  • ONPATH  |  THURSDAY, AUGUST 4, 2011
    [Work] What are you doing to get ready for Dreamforce?
    He is a Graduate of Queen's University and worked at Klocwork, Sitebrand and Sciemetric Instruments Inc. Watch the video to see how Garry Polmateer is preparing for Dreamforce with his "Dreamforce in Legos", a recreation of Dreamforce Keynote built entirely in Legos. To prepare for Dreamforce, Eric has been playing his baritone and chello.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Work] Ten social media problems that drive marketers nuts
    The truth is that social media marketing is difficult work.  To help minimize the impact of this frustration on the beginning marketer, here are my Top 10 annoyances as I try to market through the social web and a few comments on how I’m dealing with them: 1. The ideas are one thing.  What resources do you rely on? 9. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Work] New jam-packed blogging eBook available
    And, it’s obviously a work in progress! We’re still working out a few bugs, but I hope you enjoy the new and improved {grow}.  I would value your comments and ideas for further improvement. As you’ve probably noticed, there have been quite a few changes here at {grow}. hope you like the new design and features.
  • SAZBEAN  |  MONDAY, JANUARY 31, 2011
    [Work] Review: Actionly for Social Media Monitoring & Measurement
    How Actionly Works Actionly provides a free 7 day trial that connects to your Twitter account and provides information for one keyword search. One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. Is Actionly Useful? What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Work] Whoops! How to Write the Perfect “Oopsie” Email
    As we all know, if you want to diffuse a potentially bad situation, animal pictures almost always work. While that approach can work at times, it depends on the situation. Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? Deals.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Work] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Work] How Social Media Activity Affects Sales
    He wasn’t seeing an increasing trend in online sales, so to him, social media wasn’t working. Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue).
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Work] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    One Solution That Works for All Your Marketing. Call management tools that enable businesses to maintain a professional virtual call center where agents can field and make calls while working from anywhere on any phone device. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Work] Why eMagine Considers WordPress the best in the CMS Race
    WordPress is open-source and has a large developer community around that is always working to improve its core with new features and patches. While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. WordPress used to be thought of a as just a blogging platform. Not anymore.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] Canadian Companies Use of Social Media
    How’s it working for you? The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. Some Thoughts to Consider. Questions and Conversation.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Work] Does Call Tracking Negatively Impact Your Google Local Search Rankings?
    Call tracking works by displaying a different phone number on your web pages based on how each visitor found you (PPC ad, banner ad, keyword search, social media site, etc.). DNI works by automatically displaying a unique phone number on your site based on each visitor’s Google search. No, it doesn’t. It’s a win-win.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 26, 2012
    [Work] Business to Business for Small Business
    This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. The original person involved in noticing your marketing will often not be the one deciding if your business is chosen to work with. Guest post by Megan Totka. Who are you marketing to?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Work] Using Analytics to Drive Your Tweet Strategy
    Work on building relationships, and use language that will help people find you – the right people. Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  The most known example of this would be Twitter, with their 140 character “tweets.”  What is being said about your brand? Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Work] Social media success story: Marketing a medical practice
    New Trend: Patients Having “Work&# to Find Work. Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. Add in a recession and some intense competition, and you have yourself one massive marketing mountain to climb.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Work] Book Review: Enterprise Social Technology by Scott Klososky
    Create Conversations – Social networking is obviously about having conversations, but to unify your web and your social networking presence, you need to have them working in concert. Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion).
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] My February Challenge: 10 Tweets a Day
    But it works. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. visit to How Often Do You Tweet? tells me that I’m averaging 0.7 tweets a day. How Often Do You Tweet? tweets per day.
  • ENGAGE  |  WEDNESDAY, APRIL 2, 2014
    [Work] Brand Battles: Ford Responds to Cadillac, McDonald’s vs. Taco Bell
    Cadillac’s ELR SuperBowl ad started with “Why do we work so hard?” Cadillac says, “because were crazy, driven, hard-working believers…” and ends with “as for all that stuff, that’s the benefit of taking only two weeks off in August.” This month will likely bring more brand battles. Ford responds to Cadillac. Check it out below.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Work] Top 50 B2B Marketing Influencers On Twitter
    We make ideas work. Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Work] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Work] 7 Tell-Tale Signs Your Competitor Is a Total Shmuck
    You write an amazing ebook, a competitor grabs the content, rebrands it, and pretends they did all the work. But if you ever suspect one of your competitors is blatantly copying some aspect of your business, ask them to show their work, just like your high school math teacher! don't know how the internet works! The high road.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Work] How to Double Your Marketing Team…WITHOUT New Hires
    To give you a little background,  I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale. That’s  when marketing automation appeared on my radar. Autoresponders.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 4, 2011
    [Work] Industrial Blogs for Lead Generation Using Inbound Marketing
    In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. If so, how well is it working for you? If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Source: HubSpot). Why is it so important?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Work] How To Generate ROI (Return On Interesting) With Content Marketing
    Marketers are working harder and harder to push out promotional messages that are increasingly being ignored by today’s savvy buyers. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? The Basic Argument. With targets or topics?
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 1, 2010
    [Work] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
    If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. Just learning.
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