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  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Work] Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever
    Better yet, if we all work together we can create an incredible ending for this story. Leo Grand used to work at MetLife, but in 2011 he got laid off and had to move out of his apartment. At one point McConlogue convinced his boss at Noodle Education to let Grand come work inside at their offices. The story goes like this.
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Work] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    B2B companies can use content marketing to drive ROI with great success—but it takes work. 'The importance of content marketing can’t be denied. It’s proven to be the best tool for a business to establish a credible, trustworthy image, as well as to establish a successful rapport with potential clients. Determine Your Goals. Create Content.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 5, 2010
    [Work] VisualIQ Measures Marketing Impacts Across All Channels
    But it is working to automatically feed those findings as rules into execution systems such as ad servers and ad exchanges. Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. So maybe the criticism isn’t particularly new.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Work] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    What else were vendors working on last year? Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Work] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Researchers have found  it really works , too! Andrea Vahl recommends the “newsworthy” approach, including works like “new,” “announcing,” and “finally.” 'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone.
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Work] 5 simple steps to increase your online visibility
    'Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. Once you have your website and blog in place, your next step is to direct people toward them. What good are they if no one is reading?
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Work] 7 Tips to Hire the Best Freelance Writer
    Create an editorial calendar with detailed job descriptions, but don’t get too bogged down by the small print; leave room for your writer to work some magic. Look at Published Work. However, your relationship with your writer is unique; do whatever works for you both, just make sure to set communication expectations up front.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Work] Maximize your social media marketing with Twitter’s new analytics
    If a campaign isn’t working out, you can find out in real time and then adjust the campaign mid-flight. 'For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Work] Fresh Insights in Selling to SMBs
    Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works.  'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing. Thought leadership.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Work] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. 'The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Work] Video Storytelling Lessons from “The Umbrella Man”
    A fan of Mr. Morris’s work, this was the first short online video I’d seen of his. Here is why it worked: It keeps the viewer engaged. A n important rule of thumb I live by in developing online video content is: would I rather watch this or read this? Because the best videos don’t tell stories, they show stories. Kennedy.
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Work] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    If the experiment works, maybe you can roll out more Twitter advertising to support your monthly goals. Working without design software is something we cater to all of the time on this blog -- but when you have the chance to buy creative software, do it. Whatever helps your team relax after a year of hard work and gear up for the next!
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Work] Virally is back with a bang!
    'It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation. Simple and Free!
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Work] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    but we all know how that typically works out. Get rid of your guessing game and let PowerPoint work its magic with this trick. If you’re using a PC and presenting on a PC, then there is a smooth work around for this issue. If you do not use actions in your presentation, then this option works especially well. Ta-da!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Work] Nice to get back in touch with Amanda Nelson at Ringlead
    Thank you Matt Heinz of HeinzMarketing for the How I Work post dated November 20, 2014. It’s working really well now. 'Jeffrey L. It’s already been shared on Twitter 100 times, so please check it out. Doing much better now. Thank you.). My contact at Salesforce.com was Amanda Nelson. see photo here). Much appreciated, Matt! It’s
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Work] The Big List of Must-Attend Marketing Events of 2015
    Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! But, how do you stay on top of trends? Events. January. February. March. April.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 3, 2012
    [Work] [Video] Why You Must Be a Visible Irritant When Prospecting
    It's your responsibility to keep bugging them -- especially if your prospect told you that they're interested and really do want to work with you and then disappear into the black hole. Whenever I do a sales workshop, I get asked, "How often should I contact my prospects?" VIDEO TEXT: If you're like most sellers, you worry about being a pest.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Work] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. 'I recently saw this interesting Infographic which offers a peek into the Marketing Mind.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Work] The Rise Of Emoji Marketing
    Test an approach that may work for your brand. 'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” https://t.co/eY4N6tMmpi.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 23, 2013
    [Work] B2B Social Media - How to Help Your CEO Find That Lovin' Feelin'
    Makes for a better place to work (69%). 'Artillery B2B Marketing Blog > The Forward Observer. growing number of CEOs are embracing social media because it makes business sense. This will help your CEO feel the love. In a comprehensive study by Weber Shandwick , the barriers to CEO participation in social media are explored.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Work] How to Create a Robust Editorial Calendar for Free Using Google Calendar
    Here''s how we set it up and why I think it works. It''s okay if you don''t have a piece of completed content, or even a working title, to put there yet. Once you''ve selected the recurring days, hit Done and Save , and you''ll have an editorial calendar framework to work with. Why It Works. Nothing. Sophisticated.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Work] HubSpot Launches Visionary New Product for Targeting Prospects
    But we know there's more work to be done. Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We continue to hear from marketers that some of their greatest pain points come from effective and accurate lead scoring and management. For the love of marketing, Mike Volpe
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 18, 2012
    [Work] Life Cycle of Mass Media Technology
    We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 4, 2011
    [Work] What breast exams can teach you about B2B
    The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Work] Using the power of emotion: B2B Marketing Awards campaign case study
    It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. 'The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. And we did it. So how did we achieve this?
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 1, 2011
    [Work] Don’t Dance Only with the One Who Brung Ya!
    ” Technical Approver Answers the question: “Will this solution work with our current systems, processes, and infrastructure?” For example, your may sell document destruction services and working with a office manager. I see it all the time. Roles Involved in a Buying Process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] The 411 On Facebook Q&As For Marketers
    ” Here, we take a look at how Facebook Q&A works, then compare it to the more familiar Twitter chat function that marketers love. He teaches online marketing to business owners around the world. Does your brand have more than 10,000 Facebook fans? Marketers for brands of all sizes ought to be prepared. balancing act. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Work] Can you answer the most painful question in marketing?
    Original commentary built on a unique blend of personal work and life experiences. The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face. In fact he looked a little green. So what about {grow}? 
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Work] Trust Me, I'm a Marketer
    The attention economy works the same way. You can try all you want to ignore the basic premise that authenticity works best but you’ll never gain traction. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. But who else? image credit: Joe Wolf.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Work] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    Work toward engagement -- not follower count -- and the leads will find you. So far, it’s working. Also worth emphasizing: without social reach and engagement monitoring, it’s tough to say what will work best for your unique audience. 'By now, most marketers know the drill. Tweet early and often. Be fun and personable. Dig in!
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Work] SEO: The Importance of Conversion over Rankings and Traffic
    So that’s how it works. 'SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. The result can be astounding. They think, “Gah! Dude that’s dead. You need both.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [Work] CASL Countdown for B2B Marketers
    CASL require explicit permission for opt-ins and a pre-checked box will not work. 'The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. but CASL takes permission and consent to another level.
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Work] Enterprise Demand Generation: How Are You Doing?
    We have partnered with the forthcoming VB Intel (a division of VentureBeat) for the survey, and will be working with them to reveal the results when the survey is completed. That’s why ANNUITAS has launched a study aimed at gaining a better understanding of the Demand Generation strategies used by B2B enterprise organizations.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 18, 2011
    [Work] Free 8/19 Online Seminar: How to Write Emails that Don't Get Deleted
    They really work. It's tough to reach prospects today.    For many, email is their preferred way of communicating. Yet they sit with their finger on the delete button ready to blast your message into oblivion in a nanosecond.   But it doesn't have to be that way. Can't make it then?  
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Work] 25 TEDTalk Quotes to Inspire You
    Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. 22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. Enjoy! Tweet This!
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Work] Why Digital Wallets Encourage Spending
    Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too. What you can do, however, is work to make the payment process as simple as possible. 'There is a universal truth we must acknowledge. The question, of course, is why? Frictionless Spending.
  • HUBSPOT  |  FRIDAY, NOVEMBER 2, 2012
    [Work] 7 Places You Should Be Looking for Your Next Marketing Job (Or Your Next Hire)
    For instance, LinkedIn has a groovy feature that lets you see who has been viewing your LinkedIn profile (provided you let others see when you're viewing their profile; otherwise this feature won't work for you). Follow the companies you want to work for, and the people that work there. We all know the usual suspects. Monster.
  • PAUL GILLIN  |  SATURDAY, FEBRUARY 15, 2014
    [Work] Stop Talking! I’m Trying to Listen!
    He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work. 'Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. Shhhhhh! Beyond Social Media.
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    [Work] What Social Media Marketers Should and Shouldn’t Do
    CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. 'A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Work] 5 Real-Life Examples of Awful PR Pitches
    and was hoping we could work together on a story about what happens after graduation-. as you know, high schools & colleges are graduating a lot of students come this april and may, and i would love to work with you on a story that would answer one of these 2 questions: a). is it worth working for free? Thanks!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Work] 5 Tired Web Design Trends Marketers Should Retire
    The truth is, sliders aren’t working for you ; they’re actually working against you. 'Beware… bad web design can happen to good web pages. Compelling design is an imperative aspect to your website. Your visitors will spend an average of.05 seconds before they form an opinion of your site once your page loads. 1) Sliders. Web Design
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, MARCH 29, 2014
    [Work] Achieving Outrageous Success
    Other advice is criticism from people who “know better” and are happy to tell them that what they’re doing “isn''t going to work”. High-performers believe that achieving audacious dreams is rooted in hard work. 'Every once in a while, someone jolts me out of my comfort zone - and makes me question what I''m doing. Tell us about them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 25, 2014
    [Work] 3 Tips to Get More Out of Your Marketing Efforts
    Before doing something new, determine what’s working  - You don’t have to keep reinventing things. Look at what’s working and do more of that instead of trying something new. Here are some tips: Define your value proposition  - Why are you here? What makes you different? See What Others are Saying.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Work] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    As a marketer, ClearVoice gives you the power to rate your own performance as a content creator and find authoritative folks in your industry to work with -- t he ClearVoice Score and Profile are free for public use. “Don’t let what others are doing affect your practice,” they’ll say. ” Lovely sentiments. Klout.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Work] Why your business needs to claim its Google Places page
    How to work on your Local Pages Completeness matters! It's going to be some work. If you want to do just one activity that will take you approximately 10 minutes of your time and yield you the most customers for 0 cost, this is that one thing you should do. Immediately. When does your location matter? How do you get those +1s?
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Work] Vital statistics for B2B marketers – The case study
    Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn.
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    [Work] Integrated Marketing: Reaping the Rewards of Compound Interest
    Does that mean that the tactics you use to use don’t work anymore? How Does It Work. Why does it still work? Trust me cold calling just does not work well enough anymore. Over the past few years there has been Pinterest, Four Square, Twitter, Facebook, Google + and many others. It all starts with your buyer.
  • EARNEST ABOUT B2B  |  MONDAY, JULY 19, 2010
    [Work] Brand loss, no one’s gain: The misery and anguish of M&A activity
    iii)                 The panderers: no sense of direction so ask the world and his dog for their opinion before reaching a compromise that works for no one. morass of sub-cultures, attitudes and even ways of working; an ‘us and them’ mentality years after the event – and a mass of staff yearning for the days of old.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Work] What You Need to Know This Morning: June 19, 2013
    Ads can work -- they just have to have something that makes their existence worthwhile. Headlines are a bit of a guessing game, and the kicker is that the headline that works best on Twitter might not work on, say, Facebook. 6) Laziest Guy Ever Replaces Office Space as Most Apt Reference for Hating Work on Mondays.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Work] What NBC’S Olympic Coverage Teaches About Content Marketing
    But when it comes to the Olympics, NBC’s work is invaluable for viewers and instructive to people who use content marketing to attract and retain customers. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. We revere the U.S. The U.S.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Work] The 5 Things Your Website Really Needs To Get Found Online
    301 Redirects – When you make a website change and want to keep getting the SEO juice of inbound links you’ve worked so hard to get, a 301 redirect is like a permanent change of address notification. 'Artillery B2B Marketing Blog > The Forward Observer “If a tree falls in a forest and no one is around to hear it, does it make a sound?"
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Work] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    That way, you can make sure the overall skill sets of these teams are complementary, as well as the skills of individuals working in each group. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of skills, technical know-how, and experience. In the U.S.,
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Work] 9 Questions You Need to Ask When Developing Buyer Personas
    Even working with C-level executives presents unique challenges; they might have shorter attention spans, spend less time learning and researching, and have different goals than a lower level employee. Are they spending more time at work, or at home? Questions to Ask When Developing Personas. What is their demographic information?
  • LOOPFUSE  |  MONDAY, DECEMBER 19, 2011
    [Work] The 2 Keys to Lead Nurture Messaging
    If you’re not sure how it works, you have multiple options to learn more. If I stayed at a place and am now being asked to review it, why would I need to watch a video about how Airbnb works? This is a guest post by Igor Belogolovsky, Cofounder of  Clever Zebo , a group of  online marketing strategy experts. Let us know !
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Work] HowTo Deliver a TED Talk
    He also saw programs that did not work and in the book he gives you practical tips and tools to become a real professional. 'How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 8, 2010
    [Work] Sales Leadership Workout! Dec 8th
    Building sales compensation plans that work. Is your organization and your sales team suffering from:  Puny Revenues?  Weak Results? It’s Time for a Sales Leadership Workout! Day Regimen for Getting. Your Sales Organization in Shape for 2011. Build a proactive approach to Sales Management 2.0 Regimen: 10 proven ways to boost sales in 90 days.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 26, 2010
    [Work] It’s Almost August- 5 Steps to Finish Strong
    This will build team work and shows appreciation for everyone that serves sales during the rest of the year. It’s Almost August-5 Steps to Finish Strong. As a strategic sales leader you need to be proactive in your thinking and actions. What should you be thinking and doing, here’s a quick checklist. Sprint to the Finish’ could be a theme?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Work] The 7 Burning B2B Social Media Questions
    According to David Rosen from Makovsky + Company: I called it the “Forbidden Dance&# because the primary obstacle (in my view) to B2Bs adopting social media is no longer the question of whether it works.  Those are being worked through, but I wanted to have the panel focus on these issues to speed it up.  It’s all about content!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 13, 2012
    [Work] Recap of #MMChat – The Leadership Gap in Marketing
    …There was also some excellent points raised about the need for CIOs and CMOs to work more closely together… @ TheSocialCMO : You have identified a set of specific actions CMOs can take to begin addressing this gap can you share these with us ? will recap the major points below or check out a full #MMChat transcript of the event.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Work] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
    was keeping up with the game at work. looked down at my work for a few minutes during the first half when the score was 1-0, and when I looked back up just minutes later, the scoreboard read 4-0. 'Anyone else catch the World Cup game yesterday between Germany and Brazil? It was a crazy game. couldn’t believe it. With 36.5
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2011
    [Work] The end of marketing as we know it
    have a friend who works for Cisco and I suggested that any Marketing 101 student could have seen the obvious technical, competitive, and pricing issues with this product. One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV.  “They never did that.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Work] Writing Web Content that Gets Results: Questions
    And of course you  know your products and services , especially if it’s your own business and you’ve been working in it for a while. Her cards were original art work which recipients were more likely to keep. Content marketing  is a buzz word not just because marketing people like new buzzes. Good stuff.
  • WRITING ON THE WEB  |  MONDAY, JUNE 27, 2011
    [Work] How to Start a Blog Serial Writing Project
    wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Edit your work so that it is appropriate for article directories, press releases, white papers. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Or maybe I got smart. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Work] A Tale of Two Websites: Good/Bad Content
    Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? He’s not a psychologist.
  • WRITING ON THE WEB  |  TUESDAY, JULY 13, 2010
    [Work] 3 Biggest Challenges for Online Content Marketing?
    If the first two challenges are working well, it’s easier to ask and get your readers to click to read an offer, whether for fee or free. All of your content creating tasks should bring results so that you get found, you get known and trusted, and you get new clients to work with. How do I get clients ? Convert readers to buyers?
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 12, 2013
    [Work] 5 Things You Need to Run Effective Marketing Meetings
    You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Run your marketing like your business. What makes an effective marketing meeting?
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 28, 2012
    [Work] How to Blog: What Blog Categories Should I Create?
    also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. A successful blog has carefully thought-out categories under which you group your blog posts. Blog Post Categories Should Mirror Your Products and Services. Create Blog Categories for Topics Readers Like.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 13, 2011
    [Work] How to Write a White Paper from Scratch: Part Three—The Design
    Although you’ve done the bulk of the hard work, you’re not done yet! You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. It just won’t happen. Let’s get started.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Work] 14 SXSWi Sessions for B2B Marketers
    But this panel promises to explain why we should focus less on “going viral” and more on what works. This panel features actual brand journalists who will go beyond the philosophy to show how it works in practice. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Work] 10 Rules for Real Life Social Networking
    As a PR specialist at Buffalo Communications, a golf-lifestyle PR firm, she’s a pro at working a room and getting in touch with the hardest-to-reach people through any means necessary. Here, we ask her how she works her magic—and what advice she has for us introverts who need a networking boost. How do you know whom to talk to?
  • LEADERSHIP  |  TUESDAY, MARCH 4, 2014
    [Work] Leadership Secrets of CMOs —What B2B Marketers Can Learn
    While consistency, best practice, perseverance and team work are all important, you also need a good measure of inspiration from time to time. In his own words, Jim says, “Think about it: What makes a relationship work? Partner and work closely with the people that know and adapt the technology to fit your organization’s needs.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] 12 Questions to Ask When Performing SEO Keyword Research
    The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. 'The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. Keyword research is the life-blood of a search engine optimization campaign.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Work] The Future of Social Media in 2013: Six Points to Consider
    As we all leave our digital footprints, we are not only representing ourselves, we are representing the brands we work for and the brands we ‘talk’ about via social. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Here’s my best educated guess.
  • ANNUITAS  |  THURSDAY, JULY 3, 2014
    [Work] CMO’s…It’s Time to Align with Your CIO
    It is no surprise that those organizations that have decided to collaborate with their IT departments rather than work independently have outperformed their counterparts in  every major category as shown by the ITSMA: The pressure for CMOs to demonstrate value and contribution to the business continues to increase. 
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Work] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
    One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work,   available now through McGraw-Hill , is the idea that establishing real connections with real people matters. As a community, we amplify each other’s voices, working to drive social change in the marketplace as one unified voice.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Work] How to Win at LinkedIn Sponsored Updates
    Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? 'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? Target Like A Champ. You can.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Work] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
    To alleviate this, implement a defined lead management process that focuses on: Data (Includes customer and prospect data) Lead Planning Lead Routing Lead Qualification Lead Nurturing Metrics (A good place to start is working with sales to establish a common set of KPIs that can be measured. But it isn’t. Lack of Focus. No Process.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Work] Great Blog Content: What Makes You Mad?
    But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. took a few courses and studied what worked, copied a few writers I admired. About your work? 'If you want to write great blog content , tap into what makes you mad. and “how come?”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Work] 3 Marketing Lessons From Germany's Facebook Page Ban
    Remember that just because it wouldn't work in America, doesn't mean you can't do it abroad. In addition, a new culture and new audience opens up an opportunity to try new things that wouldn't work with an American audience. Remember that different cultures use different social networks and websites. As an example, Yahoo!
  • HUBSPOT  |  TUESDAY, NOVEMBER 9, 2010
    [Work] Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]
    After you’ve taken the time to grow your LinkedIn presence , market your business and market yourself, it’s important to track your progress so you know your hard work is paying off. The best way to understand if LinkedIn is working as a marketing tool is to measure its effectiveness at driving leads and sales.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Work] 45+ Resources to Master Blog Writing
    Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. You’ll find forums, writing tips and can even ask other members to critique your work. This website offers another forum for work-related networking, plenty of writing prompts, and some tips. Lao Tzu. Well, actually it is. Copy Hackers.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 27, 2014
    [Work] What are you doing to create demand for your content?
    'We all are working hard to create content in various forms, but what can we do to create the demand for it? If we build it, it will come philosophy won’t work. I’ve long been a proponent of sales and marketing working closely together. After all, the objective of both is to sell more stuff. Let’s be honest.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] An Introduction to Partnership Marketing
    There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Work] 30 Keyboard Shortcuts to Help You Photoshop Like a Pro
    Wouldn''t it be much easier if you could press a button and make it magically work? Good news: There are these nifty little keyboard shortcuts for Photoshop that work just like that (minus the magic). Saving Your Work for Later. So you''ve finished working on your project and now you want to share it with the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Work] Stop shoving social media down my throat
    work with an extraordinarily gifted man who is one of the best sales people I have ever met. Which of course will create the most boring, ineffective companies — and who would even want to work there?  This is a philosophy that sounds good, but is often detached from practical reality. It’s a big part of my job. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 18, 2010
    [Work] Twitter time-savers: Tweet success in just 20 minutes a day
    Here’s what works for me: My first priority is to see who has mentioned me in tweets.  What’s working for you? “How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. That will come in time.
  • THE POINT  |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Best B2B Holiday Card of the Year?
    Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way. But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Great job everyone!
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Work] How to Create a Custom Twitter Background [With Video!]
    To ensure you are always working in the “safe spot,” pull out a marker over the 300-pixel mark on the horizontal ruler in your design software. This marker will not appear in your final product, it is simply an indicator for you to keep all your work inside that selected area. With that in mind, let’s get started.
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Work] No Time to Blog? Learn How To Make It Routine [Marketing Cast]
    It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work. Marketing Takeaway: Turn blogging into a life routine by working on specific topics that will improve your ranking in search results. Finding the time to blog is a frequent challenge for many marketers.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Work] Insights from How to Find New Customers
    Let’s examine some critical insights from How to Find New Customers to see how it works. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. You face a different world today. Social Call.&#
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Work] 3 Online Marketing Trends To Take Advantage Of
    There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. Active digital-fraud fighter.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Work] Why We Still Fight Over Social Media and Content Marketing
    Content plays a role in the work of all these people as far as it improves what they do – and thus how the goal is achieved. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Work] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Understanding what is working and what isn't allows you to focus your energy and limited time where it can impact your business the most. Analyzing your marketing programs and understanding where your traffic and leads are coming from can help you improve your campaigns, do more of what works, and less of what doesn't.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Work] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Make them excited to come into work every day, and their enthusiasm will shine through to your customers. Valuing and respecting your team members generates good feelings about doing business and in turn improves work commitment and delivery. They are the primary point of contact between you and your customers. Value Your Team.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Work] The Power Of Mobile To Transform B2B Marketing and Sales
    To me, all these examples boil down to the simple fact that there are significantly more minds bent out there on inventing and revolutionizing the consumer space, than there are people working in garages and entrepreneurial hubs on solving for the enterprise. The Lateral Evolution of Business Apps. business apps adopt it. it’s reactive.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Work] 5 Essential Books to Understand B2B Sales 2.0
    Anne Seley is the author and CEO and founder of Phone Works. She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book. Sales 2.0. By Anneke Seley. She shows small and large businesses how to use Sales 2.0 By Jill Konrath.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Work] What is Digital Darwinism and How Does It Affect Your Brand?
    Are social-feedback loops working against you? “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” The State of Digital Marketing.
  • SALES CHALLENGER  |  TUESDAY, JULY 8, 2014
    [Work] Not Closing Deals? Your Customers May Be to Blame
    In diverse buying groups, stakeholders have less experience working together. '(This is the third in a series of blog posts on our latest research:  Creating Customer Consensus.). This increasing diversity is probably not shocking to you, though—and for good reason. The data is clear. Important issues are ignored. Unresolved disagreements.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Work] 11 Ideas to Grow Brand Awareness at Lightning Speed
    They had to start on smaller sites and work their way up to the most popular in their industry. Infographics worked awesome for KISSmetrics , but something else may work for your brand. 'Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? 1) Uniqlo. 7) Uber.
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