IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 13, 2011
[Work] 6 Signs You Need Marketing Automation
By agreeing on what lead score is ready is for sales, and how sales will follow up, you are saving both teams time and working towards common goals. 4. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. You Can’t Target the Right Prospects. The Remedy. The Remedy. The Remedy.
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Work] Use Pull Marketing to Communicate with the SMB Market
If you are currently relying on push marketing to generate leads and awareness, by all means keep doing what works. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. According to a major survey by Inc. Chances are, your competitors are not doing this.
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Work] The Unspoken Rules of the Internet
They put hard work into that. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. So here''s what you should know. Some of these are hard and fast rules. Some of these are implied etiquette. Just don''t. don''t.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2015
[Work] Blueshift Offers a Simple B2C Customer Data Platform
Blueshift says can be operational in as one day (if data is loaded through an existing Web page tag or push-button integration with Segment ) or under two weeks if some work is required. The main limit is that it works only with known individuals (i.e., It’s just over two years since I started writing about Customer Data Platforms.
MARKETING ACTION | TUESDAY, MARCH 18, 2014
[Work] Keep Calm and Learn How to Nurture Leads
The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
ENGAGE | WEDNESDAY, JULY 30, 2014
[Work] We Are the New Crazy Old Editors
Readers do not dismiss you despite your brilliance when they encounter typos and errors of syntax in your work. Last weekend I took an old editor golfing. Jack was one of my first editors. He was grouchy and erudite, hilarious and eccentric, unpredictable and exacting. said he was an old editor, didn’t I? Cute doesn’t cut it.
THE POINT | MONDAY, MARCH 12, 2012
[Work] Think Your Inside Sales Team Has it Covered? Think Again.
And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. Big mistake. In a ground-breaking report back in 2007, the people at InsideSales.com reported some startling statistics about just how quickly companies should follow up on Web leads, and the repercussions of not doing so.
HUBSPOT | TUESDAY, OCTOBER 2, 2012
[Work] 7 Reasons Your Brand Will Never Be as Awesome as Apple
If you’re not dedicating substantial calories/talent to designing a product that not only works really well, but also meets customer needs -- and is beautiful -- then you’re missing an Apple-esque opportunity to pull ahead of your competitors. 4) You’re Spread Too Thin. That's had a big impact on my work.". That sounds a little harsh.
MODERN B2B MARKETING | TUESDAY, MAY 14, 2013
[Work] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
You can work independently. Author: Stephen Frapart Finals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. Mixed Job Market. Why The Shift? Thoughtful content. YOU!!!
LEADERSHIP | TUESDAY, APRIL 1, 2014
[Work] 8 Reasons Why Marketing Automation Fails
Automation is useful when it works to enhance proven processes and help organizations be more effective with digital marketing. Organizations commonly make the mistake of going out and investing in fancy, expensive market automation without due diligence to first ensure that everything else is in place for it to work.
HUBSPOT | WEDNESDAY, APRIL 16, 2014
[Work] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? Refer to this list! Blogging
VERTICAL RESPONSE | THURSDAY, MARCH 5, 2015
[Work] 11 Words to Avoid Using on Social Media and What to Say Instead
While they may work from some brands, you’re more likely to earn your customers’ interest, trust and business if you’re original. Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Groundbreaking. ” 2. ” 3. ” 4. ” 7.
VOLACCI | WEDNESDAY, SEPTEMBER 11, 2013
[Work] Jog Your Memory with Repurposed Content
When you’re working with content marketing , it’s important to remember that much if it can be evergreen with just a little elbow grease. By now you’ve probably seen this video that’s made the rounds about a man coming out from anesthesia and not remembering he’s married. His wife is a total stranger to him. So why are we writing about this?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 24, 2011
[Work] Five reasons why measuring influence is elusive
Here we go … Recently Mark wrote about the ins and outs of Klout , complete with some great insights from one of the co-founders. It was a great look at the score and all of the work that goes into it. Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. Klout measures numbers. Period.
SALESFUSION | FRIDAY, APRIL 25, 2014
[Work] Lead Generation Metrics
When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
SALES CHALLENGER | MONDAY, NOVEMBER 19, 2012
[Work] Getting Commercial Insight Right
Kimberly Clark-Professional: “We now do ‘messaging lite’ and create insights in just a few hours, test them with a few customers and then share what works.”. This helped us work out what to refine versus scale and also created an early group of advocates.”. Do you have any examples of insights that worked? It hadn’t. Then
MARKETING ACTION | WEDNESDAY, FEBRUARY 4, 2015
[Work] The ROI of Influencer Marketing
It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. He’s written a great post in which he offers an example of how the Influencer Trust Factor works. What does it mean to be an influencer marketing company ? This post will talk about how.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Work] How Customer Case Studies Drive Traffic to Company Sites
After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
FEARLESS COMPETITOR | SUNDAY, MAY 20, 2012
[Work] How to Deliver Business Results Using Social Media
Below is a diagram of how newsjacking works: Finally, we shared the key points to remember when engaging with social media: Don’t aim to be good at social media. (This was also a guest post which appeared on the Silverpop blog.). My goal was to entertain and deliver a fun and engaging talk. Share your brand story. Get speaking gigs.
WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
[Work] Engaging Content: 7 Tips to Get Readers to Think
Bonus question: How does doing this actually work to market your business? The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. How can you do that? Describe an ethical conundrum and ask readers to contribute solutions. Digg this!
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Work] New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision and Ideas
As company leaders struggle to expose vision/ideas to a broad audience, well-connected social media expert, Jeff Ogden , rises to challenge, introduces monthly blog and eBook creation service to give a “voice to CEOs they never had before. But how many people are really listening? About Find New Customers LLC. Media Contact. Jeff Ogden.
FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011
[Work] The #Nifty50 Women of Twitter
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. – Get Back to Work Faster !). The #NiftyFifty Women of Twitter. “).
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Work] Meet me at the 140 Conference Long Island on May 26th
On May 26, the first 140 Conference Long Island will feature nearly 50 characters telling you their stories about how the “ state of now ” – the rise of services like Twitter and Facebook and other social media — are affecting their lives and their work. (I present at 12:45pm). Register now at [link]. The afternoon features. Jeff Ogden.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Work] Tips for winning the B2B company or product “name game.”
Although many think a long name can hurt you, bothsidesofthetable.com proves this strategy can work. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). Unused brand (“Salesforce ).
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[Work] Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
It’s hard work, requires careful planning, and good teamwork. “The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. Nearly twice as many respondents indicated this was a pertinent challenge over any other challenge listed.. Quality leads matter. contact-form].
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 13, 2012
[Work] 4 Rules For Better Online Advertising Performance
Your Turn Is your online ad creative working as hard as it can, or does it have so much depth that it has lost its point? You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. Get Attention! Movement.
YOUR SALES MANAGEMENT GURU | SUNDAY, JULY 7, 2013
[Work] Thought Leadership Marketing in a Vertical Market
Work with them to share contacts and create joint referral networks. You may wish to explore developing joint marketing programs-or you may just work out a lead-sharing agreement. . Learn how thought leadership marketing will impact your vertical market presence. Plenty, in my experience. They include: Higher revenues.
SALES CHALLENGER | TUESDAY, FEBRUARY 14, 2012
[Work] Turn Your Reps into Commercial Coaches
We first uncovered that the best reps out there are coaching their customers through the sale in our latest work on the New High Performer Playbook. If you haven’t seen the Mobilizer and Commercial Coaching work yet, you’ll want to start there. There isn’t much we haven’t seen go right and go wrong.
SALES CHALLENGER | TUESDAY, MAY 3, 2011
[Work] Three Ways to Sell Like “Mad Men’s” Don Draper
In fact, our most recent work confirms that star reps actually avoid accounts where there’s already a well-defined need: if you can’t show the customer why what they’re doing is wrong, you’re likely bound for a price-driven RFP. Don Draper is famous for taking naps at work, lying on his couch until inspiration strikes.
SALESFUSION | MONDAY, FEBRUARY 24, 2014
[Work] Inbound Marketing Basics
When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
HUBSPOT | WEDNESDAY, OCTOBER 7, 2015
[Work] What's WYSIWYG? How Today's Online Editor Came to Be
At Microsoft, Simonyi worked with software developer Richard Brodie to begin development on a WYSIWYG word processor called Multi-Tool Word -- which was later renamed Microsoft Word in 1983. From here, they assembled a small team who would work tirelessly on the project until it was ready for launch on January 25, 1995. WYSIWYG.
HUBSPOT | WEDNESDAY, MAY 30, 2012
[Work] Google+ Local Replaces Google Places: What Local Businesses Should Know
Check out the following video from Google to learn more about how it works: On each page, you'll see individual scores on a 0-3 point scale next to users' reviews. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses! That's right!
VERTICAL RESPONSE | THURSDAY, JUNE 19, 2014
[Work] 5 Takeaways from Search Marketing Expo Advanced 2014
Yes, many best practices are good to follow as general rules, but don’t assume that what works for some businesses, will work for yours. The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. We covered the Paid Search sessions and brought back these 5 takeaways for your business. 1.
VERTICAL RESPONSE | MONDAY, JULY 8, 2013
[Work] Should LinkedIn Groups Be Part of Your Social Strategy?
When people sign up for LinkedIn , a lot of them look at it as a place to house their resume and revisit only when they need to update some info or when they’re trying to discover where someone works. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. This magical place is called LinkedIn Groups.
SALESFUSION | THURSDAY, FEBRUARY 6, 2014
[Work] So, You Want to Implement Marketing Automation…
When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
MODERN B2B MARKETING | MONDAY, OCTOBER 19, 2015
[Work] Hey, Salespeople — Welcome to Meme Selling 101!
As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening.
BIZNOLOGY | MONDAY, OCTOBER 27, 2014
[Work] Long-Form content and the art of persuasion
Drafting a long-form article will require content marketers to think and work like journalists and to employ the persuasion skills of public relations professionals. Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Make your case.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 6, 2012
[Work] 5 Smartphone Applications Every Salesperson Needs
Below is an overview of the top 5 apps that will help you do your work more effectively. As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. CamCard. Square.
HINGE MARKETING | MONDAY, AUGUST 12, 2013
[Work] 5 Branding Ideas That Every Managing Partner Must Know
The best potential employees want to work at firms with great reputations and high visibility. People learn about your brand not just through their experience working with your firm. So let’s have a little pity on the hard working Managing Partner. Sound familiar? Essential Branding Ideas. 1. Your brand is very real.
FATHOM | THURSDAY, AUGUST 6, 2015
[Work] Brand Publishing in Action: Spotlight on Lincoln Electric
Brand publishing is the consistent creation of media – entertaining and resourceful content – that is related to your industry or audience, but does not actively promote products. I bet you’re thinking, why would I waste my time and resources on content that’s not working to sell my product or service? What is Brand Publishing?
ENGAGE | MONDAY, MARCH 21, 2011
[Work] Sign of the Times: Content Professionals Weigh in on the NYT Paywall
Here’s how it works : Home delivery subscribers of the paper will have full access to the entire site from any device. But aside from how it actually works, people in all regions of the media landscape are torn on what it means – not just for the future of NYTimes, but for the future of the media industry at large. Sort of. Confused?
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2015
[Work] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
This method works to engage visitors, decrease bounce rates, and increase conversions. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush? As you probably know, these games were wildly successful (and profitable!). They proved, once again, that games are not just for kids. Method 2: Open to Engagement.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 21, 2012
[Work] Customer Service: Is Your Company Obsessed With It?
They were going through some renovations like any other hotel, but I seemed to notice that everyone who worked there had a very positive attitude that was focused on the customers and it showed. If there is friction along the line, work to smooth out the process so your customers have a positive experience. Customer service.
PUZZLE MARKETER | FRIDAY, MARCH 30, 2012
[Work] Google “Slaps” Overly Optimized SEO Sites
The Google “Slap” Matt Cutts , head of the Google Webspam team said this at SXSW in Austin. …We don’t normally pre-announce changes but there’s something we’ve been working on over the last few months and hope to release it in the next few months or few weeks. We have several engineers on my team working on this right now.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 15, 2011
[Work] How to Find Real Talent (Go Beyond the Resume)
Let them work with you – have them work with your staff for a few days and pay them for their time. Resumes are poor predictors of people performance. “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. Learn more about Dan here.
MI6 MARKETING AGENCY | MONDAY, FEBRUARY 7, 2011
[Work] What is Marketing?
Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have or “other duty as required in some small to medium sized companies. It’s that simple.
MARKETING INTERACTIONS | TUESDAY, JANUARY 11, 2011
[Work] These B2B Leads Suck! Really?
But, even with marketers working harder to qualify leads and develop them to the point of sales readiness, I'm not seeing a huge shift in how sales teams approach them after the handoff. How many times has a sales team told a marketing team that the leads they source for them suck? And, many of those times it was for good reason.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Work] 3 Lead Management Questions Sales will Ask Marketing
This way you don’t spend time working uninterested or unqualified leads, and can focus on closing more deals. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. Reddit.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Work] How to Gracefully Terminate an Employee
Your performance has not …” Detailed feedback should have been given in performance reviews and shortcomings worked on in coaching sessions. Don’t: Apologize , but say you wish things had worked out differently and extend best wishes for the future. This post originally appeared on the Sales section of Inbound Hub.
HUBSPOT | FRIDAY, SEPTEMBER 12, 2014
[Work] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
The writer of this blog post works from home and spends a lot of time with her five (count ‘em, five) dogs. Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. As with any new project, you''re bound to run into an obstacle or two. Get to know your audience.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 2, 2015
[Work] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
If you are currently working with an SEO specialist (and we recommend that you do!), Since these pages are not indexed, they do not have to be optimized beyond the work that needs to be done to attain the highest possible quality score for your campaigns. Disavowing any healthy and valuable links from your site could hurt its SEO. 2.
HUBSPOT | TUESDAY, MAY 21, 2013
[Work] The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
He''s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October. I got a chance to catch up with Israel to talk about the latest trends in marketing: context, personalization, and the debate over tracking cookies. Here''s what he said. Q.
MARKETING ACTION | WEDNESDAY, OCTOBER 29, 2014
[Work] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
Plus, the reporting and visibility marketing automation provides can make it easy to understand what’s working and what’s not, so you can adjust your approach accordingly, on the fly. targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Email Marketing to the Max.
SYNECORE | WEDNESDAY, APRIL 10, 2013
[Work] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
Refine Your Marketing Strategy - Understand what’s working and what isn’t – then change it. This is a great tool for A/B testing, pinpointing what images/icons are working, and understanding how users are engaging with your website. Game Over. know that comes off as a little harsh, but somebody had to say it. Follow @royersm87.
MODERN B2B MARKETING | FRIDAY, JUNE 5, 2015
[Work] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
One example of reactivation via display or paid media channels is email-display retargeting: Email-display retargeting works similarly to traditional website visitor retargeting, but it allows you to target your email subscribers (people who are already in your database) rather than just anonymous website visitors. What Is Reactivation?
LEADERSHIP | FRIDAY, MAY 29, 2015
[Work] Interesting Infographics: A Social Media Etiquette Guide for Business
This infographic by Toll Free Forwarding offers insights into the etiquette that some of the bigger social network users expect from businesses like yours, to ensure you take the right steps when working with these platforms. Keep your posts safe for work, and be sure you avoid the stereotypical selfies, food shots, and family pictures.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Work] How to Measure Success in Inbound Marketing
The importance of #3 is so that you can iterate and do more of what’s working to get #1 and #2, and less of what’s not working. Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 23, 2015
[Work] Why Marketing Needs to Fix the Customer Experience
We are also able to have the right conversations with our customers when our CEM is working. We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. This is why I think marketing ought to own CEM. Namaste, my friends.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 5, 2013
[Work] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
These types of droids just ask question after question, like an ill-timed telemarketing call survey just as you sit down for dinner after a 12-hour work day. Too often business development reps do themselves a disservice by masking their personalities, and consequently becoming someone who sounds boring or disinterested.
FATHOM | THURSDAY, MAY 28, 2015
[Work] Consumer Brand SEO Pulse: 5.28.15
If your rankings have been negatively effected in the last few weeks, check your site and make sure everything is working properly and that all content is quality content. The world of SEO is constantly changing… What works one month could hurt you the next! Google ‘Quality Update’ Released! link]. link]. link]. link].
BIZNOLOGY | THURSDAY, DECEMBER 6, 2012
[Work] SEO is the Top Skill for Digital Marketers
My hope with this post is to raise awareness of the need for search skills, not just SEO and SEM consultants and trainers such as myself, but every person who touches digital customer experiences needs to know how their work affects client search experiences. Image via CrunchBase. Why is SEO such an important skill for digital marketing?
MARKETING ACTION | FRIDAY, MARCH 14, 2014
[Work] 6 Tips for Better Email
If you have a short sales cycle, fast turnover, and lower-priced products, you may be able to do one-off, product-focused messages that work. Studies conflict on whether this tactic raises or lowers the open rate, but for some companies it works very well. Have your unsubscribe rates been rising…and your open rates dropping?
VOLACCI | FRIDAY, MARCH 21, 2014
[Work] Business Tempo [Ben's Productivity Podcast]
And that''s first thing in the morning people coming in, getting caught up on emails, taking care of projects, really trying to get some work done first thing in the morning. Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. And that goes until 11 o''clock.
ENGAGE | WEDNESDAY, OCTOBER 16, 2013
[Work] 6 Ways to Interview Like a Champ
Tell subjects who you are, where you work and how you got their contact information. Make silence work for you. Without people willing to share their stories, there would be no storytelling. Compelling stories start with open, honest interviews. Here are a few tricks I’ve learned along the way. 1. You can set expectations by email.
VIEWPOINT | TUESDAY, FEBRUARY 19, 2013
[Work] How the Irreplaceable Past Affects Sales and Marketing Performance!
No doubt he had to work hard in February to make up for the lost dollars in January, but if he had done what he was supposed to do, in the time allotted in January, life would have been easier. That may be true for many things, but it doesn’t work with accomplishing sales or even marketing goals (more about that later). you say.
TRADESMEN INSIGHTS | THURSDAY, JUNE 13, 2013
[Work] From MAGNET: Determined Innovators Face Risk to Reap Rewards
But there was also an underlying theme of hard work. Coming up with innovative ideas is hard work, getting them successfully to market is difficult and always risky. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). Determined Innovators Face Risk to Reap Rewards.
CRIMSON MARKETING | WEDNESDAY, AUGUST 21, 2013
[Work] How To Choose the Right Cloud Partner
How do they work on a technological and organizational level? Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. An area that needs more focus is the partner relationship between vendors and customers. It’s important to remember that not all cloud partners are the same. ” 2.
SYNECORE | SUNDAY, NOVEMBER 10, 2013
[Work] OMI Webcast: Rethinking SEO in an Age of Semantic Search
In a recent post for Search Engine Land, Paul Bruemmer of PB Communications interviewed Barbara Starr , a semantic strategist with some serious semantic search bona fides (she worked on the HPKB project, a DARPA research program to advance the technology of how computers acquire, represent and manipulate knowledge). Follow @deannabaisden.
LEADER NETWORKS | TUESDAY, AUGUST 17, 2010
[Work] The Difference Between Doing Social Vs. Being Social
Moving from one camp to the other is not light work, but will be required to build and maintain competitive advantage over the next year or so. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation. They give more than they take from the customer.
SMALL MANUFACTURER BLOG | SUNDAY, MARCH 27, 2011
[Work] Three Things Cap’n Crunch Taught Me About Facebook Engagement
You can also run contests that might not otherwise work on your blog, Website, or e-newsletter. Tweet I admit it. I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. However! Before social media, you would have never known that I adore Cap’n Crunch cereal and have since I was a kid.
BLOG MY CALLS | MONDAY, APRIL 22, 2013
[Work] 5 Most Controversial Marketing Blogs We've Ever Written
But, it does work. 2) Conversation Analytics Beta: The Future of Call Tracking. Fact alert: call tracking for organic keywords doesn''t work anymore. If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. Other blogs, though, have been more controversial. How did we do this? Why was it controversial?
INBOUND SALES NETWORK | TUESDAY, JULY 19, 2011
[Work] Attention Business Executives - Change is required if you Intend to Survive!
They figure out your strengths and work hard and fast to emulate them. Organizations and executives who want to be successful must learn that their best efforts and previous approach used successfully just a few short months ago no longer work. Most salespeople in our complex business environment work a limited number of opportunities.
CONTENT MARKETING TODAY | FRIDAY, AUGUST 20, 2010
[Work] Content Marketing Perfection in 29 Words on Facebook
Squared is an established SW Florida Advertising that does great work and has won a ton of awards. Well, it sure worked for me.). B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 22, 2011
[Work] The 6 Stages of Successful Lead Management
With all the data your collecting, you’ll have better insight into what’s working and what’s not. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. Create Consensus. Envision The Funnel. Facebook.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Work] Does Google Think Your Website Is Spam?
If you have concerns about your website being considered spammy, here is a list to review for yourself and/or with anyone doing SEO work for you. As you read through these items, ask yourself, "Do I or has anyone working on my website ever employed these practices? I think we can all agree: Spam sucks! That’s web spam. Not cool.
HUBSPOT | MONDAY, JANUARY 28, 2013
[Work] Announcing the New HubSpot Blog Apps for Your iPad or Kindle
Furthermore, Kindle blog apps are fully downloaded onto your Kindle, so you can read HubSpot content even when you're not wirelessly connected, like on your commute to work. Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? there's an app for that! Actually, there are two. Who's pumped? No worries!
MARKETING ACTION | FRIDAY, AUGUST 21, 2015
[Work] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
There are pre-event logistics that require attention to detail, but once the webinar is live, your moderator and speakers will do most of the work. Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. The slides can be shared on SlideShare.
FATHOM | WEDNESDAY, OCTOBER 14, 2015
[Work] What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report
These kinds of insights can only help us to improve our own work in the area of digital content. Today, content marketing should work cohesively with SEO and social media to provide marketers with a natural way to engage, grow and influence audiences. This is fantastic news. This year that number increased to 32%. This is great news!
FATHOM | MONDAY, JUNE 15, 2015
[Work] How NOT To Write a Prospecting Email
Every day, countless emails pour in to my work address from different organizations looking to sell me—and Fathom—on their ideal solution. As a writer and editor who works in the marketing field, I take great pleasure in evaluating these messages. I love my job. Names redacted to protect the guilty.). Not bad. How cool is that!?
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Work] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
But it may not really work quite the way you expect it to. Really work up those use cases and scenarios, and then just put the systems through their paces when you’re making a selection. How can I be assured that I’m going to be made successful and the vendor that I’m going to work with is going to ensure my success?
HUBSPOT | THURSDAY, OCTOBER 15, 2015
[Work] Is Display Advertising Really in Trouble?
Some marketers not only loath display advertising as a consumer, but swear up and down it doesn’t work as well as other channels. It doesn’t always work for them because they’re paying the same cost at the top of the funnel that other brands are paying at the bottom of the funnel. It’s not just consumers, either. Media
B2B MARKETING TRACTION | FRIDAY, JUNE 20, 2014
[Work] The Biggest Reason WordPress Websites Go Terribly Wrong
We make sure all the features work and all pages are consistent. We pay a professional designer who comes up with rough concepts, we choose one, they refine the logo and finally deliver final artwork for printing or online work. We’ve been recommending open source website technologies for our clients, namely WordPress.
FEARLESS COMPETITOR | MONDAY, AUGUST 5, 2013
[Work] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
His credentials and a history of working with tax policy enabled him to establish credibility with those he was addressing. Lawrence manages a small tech company and works as a freelancer when he’s not taking MBA classes. 5 Tips to Create a Persuasive Speech. And they write monthly guest posts for this blog too.).
FEARLESS COMPETITOR | SATURDAY, OCTOBER 15, 2011
[Work] 10 Essential PR Tips for Startups
As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. When you pitch them, showcase that you follow their work and feel that your startup fits in with their coverage. Erica Swallow is a technology and lifestyle writer. From Mashable. Thanks Erica. Period.
PAUL GILLIN | WEDNESDAY, FEBRUARY 9, 2011
[Work] How Groupon Could REALLY Break the Mold
Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February? Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl.
LEADERSHIP | TUESDAY, MARCH 25, 2014
[Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! Beth Comstock, CMO GE. A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must.
SALES CHALLENGER | TUESDAY, JULY 8, 2014
[Work] Not Closing Deals? Your Customers May Be to Blame
In diverse buying groups, stakeholders have less experience working together. (This is the third in a series of blog posts on our latest research: Creating Customer Consensus.). This increasing diversity is probably not shocking to you, though—and for good reason. The data is clear. Important issues are ignored. Unresolved disagreements.
SYNECORE | SATURDAY, FEBRUARY 15, 2014
[Work] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
The Internet is full of different social circles that follow their own trends, the way cliques work in high schools across the nation. It starts as a single word or phrase casually written into a blog post, video, or social channel. Someone sees that word and decides to include in their next upload. Then another. And another. Brand equity.
SYNECORE | MONDAY, DECEMBER 2, 2013
[Work] Target Personas: Content Marketing’s New Buzzword
Using the 80/20 rule, create an analytic of repeat buyers, sketching up a picture that includes where they work, what they earn, how they buy, what their needs are, where they live, etc. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right? Sketching an Outline.
SALES CHALLENGER | TUESDAY, JUNE 14, 2011
[Work] When the Customer Does NOT Know Best
Stars use their extensive experience working with similar companies on similar solutions to: arm customer stakeholders to convey the message. In today’s world of complex solutions offerings, one thing we’ve all learned is, solutions are not only hard to sell , but they’re also hard to buy. how the purchase is going to get done?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Work] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Social Bookmarking: Making the Web Work for You. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 22, 2012
[Work] Sales Leadership: Nine Minutes on Monday
My speaking and sales leadership consulting practice causes me to work with many individuals that are experiencing situations of stress that include either learning to manage a sales team for the first time or their organizations are not performing at optimal levels. Nine Minutes on Monday. By James Robbins. McGraw Hill.
SALES LEAD DYNAMICS | THURSDAY, OCTOBER 31, 2013
[Work] Your Profile: The Key to Real LinkedIn Success
Your profile should reflect what you deliver: the benefits and results of working with you. Volunteer work. By: Peter Helmer and Marc Halpert. Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. His bio is at the bottom of this post). It’s what you deliver. It’s why clients hire you. Marc W.
ENGAGE | WEDNESDAY, SEPTEMBER 17, 2014
[Work] Editors, Here Are 4 InDesign Secrets You Need to know
In InDesign and in many of the Adobe Creative Suite programs, there are always multiple ways to achieve the same goal. I’ve picked a handful of the requests I often hear from people working within files. Why can’t I select this _? Items usually locked are logos, items aligned to a specific grid, or folios, for example.
MODERN B2B MARKETING | TUESDAY, AUGUST 26, 2014
[Work] Why You Need an Editorial Calendar for Social
Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Work] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. The New Rules of Marketing and PR. Then don’t miss this bestselling how-to guide. Highly Recommended. Contagious.
MODERN B2B MARKETING | TUESDAY, JULY 1, 2014
[Work] The 4 Things Digital Marketers are Missing
Sure, some of them might work, but if they aren’t helping you execute your business objectives, what’s the point? Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics. However, it is possible to measure too much. How many items are on your list? In Conclusion.
INTEGRATED B2B | SUNDAY, FEBRUARY 24, 2013
[Work] Seven lessons for B2B from Cirque du Soleil
Acrobats, gymnasts, actors, singers, musicians, stage managers, sound engineers and others all work together in real time. It’s the result of careful planning and individual skill, and no doubt the hard work everyone puts in behind the scenes. Here was a credible performance. But what exactly made it so convincing? What
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
[Work] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
Marketo LaunchPoint partner Kahuna works with thredUp , an eCommerce company who buys and sells “practically new” clothing. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. Personally, I have at least 100 apps (five full screens) on my iPhone. The rising mobile app space is a prime example. Kahuna.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 4, 2014
[Work] Avoid This Killer Sales Strategy at All Costs
Brennan, the driver of the car that hit my husband, was late for work that morning. While we sometimes get caught up in the urgency of our work, the truth is. This is the most important blog post I''ve ever written. It''s about what happened exactly one year ago today. Please read it and share it with others. Literally. Such a tragedy.