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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Work] Inbound Marketing Secret Ingredient of Effective Business PR
    How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Work] Formulas for B2B Marketing
    Make sure you check your work to see if your answers match the ones below. Its up to you to find the individual calculations that works best for your brand. by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. And some of their techniques can get pretty complicated. The trifecta.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Work] Buying Online Display; Click-through Rate & Conversion Considerations
    Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.  Understand how display works and its role within a multi-media digital mix.  How has display worked for you? 'Have you clicked on a banner ad recently?  Has the message engaged you?  Assume clicks are a bonus. 
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Work] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Tales (or blog posts) from a work study student. Many new students who qualify for work study programs are unsure about securing a job and then keeping up with school work after finding one. few key results found by this survey include the following: 75.5% decided to enroll. Over 62% of the students who chose to. in 2004.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Work] Google Releases Penguin 3
    The last Penguin update was released back in October 2013 and webmasters have been working hard to make sure they benefit from this most recent Google update. 'Great news for small business that have been waiting for Google to update the Penguin algorithm! This update is a data refresh, and not a complete rewrite of the algorithm.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Work] Blog Conversations Don't Lead to More Views or Links [New Data]
    Enagaging in the conversation doesn't work. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Work] Be an Account-Based Marketing Champ in 5 Simple Steps
    Landing a new valuable account takes a lot of time, work and cooperation within a company. Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. However, when these efforts unite to hone in on these target accounts, the results are huge.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Work] How important is the size of your social network?
    But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the  density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others.  “Ok, bigger is better then!&#. social media
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 21, 2009
    [Work] What will your customers do?
    Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Work] 8 Ways to Not Get ReTweeted
    It's easy, just agree with everyone around you and work hard to never bring anything original to the table. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Work] 8 Ways to Get Your Content Ignored on Twitter
    It's easy, just agree with everyone around you and work hard to never bring anything original to the table. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Work] The Future of Facebook is…. Grey?
    More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
  • SAZBEAN  |  FRIDAY, MARCH 1, 2013
    [Work] The Seven Stages of Small Business Success
    What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Work] Google Input Method offers a new translation method
    It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Work] Social Business: Where It’s Been & Where It’s Going
    The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
  • SAZBEAN  |  WEDNESDAY, DECEMBER 28, 2011
    [Work] 16 Quick Ways to Squeeze More ROI From Your Blog
    But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Work] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) (Quick Sprout). Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger).
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Work] 8 Steps to Hosting a Successful Twitter Chat
    Attend a few that interest you, and learn from what worked and what didn’t. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • B2B MEMES  |  FRIDAY, NOVEMBER 18, 2011
    [Work] The Best Formats Are Invisible
    The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Work] What it Means Today to be ‘Connected’
    We need only keep an open mind and be on both “transmit” and “receive” to be able to find new, dynamic ways to work together and make the most of the synergies thus created. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Work] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. The first term you’ll use to search is “food blogs in Atlanta.” News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Work] Top Internet marketing strategy links for the week of August 13, 2011
    What Works Better: Content or Contests? Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Work] SEO Copywriting: 25 Best Practices for 2014
    There are many different opinions on what works and what doesn’t. How else will you know what’s working and what isn’t? Have any of the above best practices worked for you personally? 'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. Write First. Engage. Inform.
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Work] The Buyer's Lament: What Your Prospects Really Want
    For more fresh sales strategies and free sales tools that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. If you're finding it harder and harder to set up meetings with with potential buyers, you're not alone. Sales prospecting isn't easy these days. Enjoy! The Buyer's Lament. Don't waste my time, please go away.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 9, 2012
    [Work] Why Short Sales Cycles are Overrated
    Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand.  If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster. 
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Work] Adopt Zero-Time Selling and Boost Sales Now
    If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Work] Oracle Real-Time Decisions Empowers Business Users
    The same goal definitions can apply to multiple decisions, reducing work and ensuring consistency. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. appear at a dizzying pace.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    Check out “ Developing an Integrated Content Marketing Strategy That Works &# by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
    Friday: Stephen Wolff, Senior Business Development Rep at AG Salesworks, wrote Inside Sales Reps: Prepare for Fall by Organizing Your Work Life. 'I can''t believe it''s finally the end of August. Fall is creeping upon us, employees are returning from vacation, and students are returning to school. Now, on to the weekly recap.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    He worked with our COO Peter Gracey to see if our employees’ grit factor coincided with their sales performance. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. First, as most of you are aware, I have a post to share with you that I read this week. In December, I had stumbled upon (bad pun intended!) Now on to this weeks recap. Tuesday, January 22, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Why You Need To Demand A CRM
    It will work for you; it will increase your profit margins and will increase your client retention rates One of my first jobs out of college was a staffing and recruiting agent for Java developers. The office was in the heart of the city, but it was tiny, cramped and looked like a scene from the movie Boiler Room. This was 2006. In 4 weeks?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 1, 2012
    [Work] Why It May Not Be Your Demand Generation Program
    understand this could be thinking outside of the box, but could it be as simple as your product either isn’t a fit in that target market, doesn’t work as well as you thought it did, or it doesn’t address the business pains like you thought it should. Your Product. Your Sales Team.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Work] Have You Refreshed Your Insides Sales Training Program?
    was extremely impressed with their thought process and the amount of work they have put into a strong curriculum of training covering Call Strategy, CRM, Resourcefulness, and Client Communication. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 29, 2012
    [Work] Single And Looking For Leads
    When it works out, they’ll have someone to bring to their cousin’s wedding! I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship. Yes friends, I am referring to my favorite sport, match making.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 5, 2012
    [Work] One Simple Sales Tip
    During his career he worked for a commercial lumber company as their credit officer. I was able to get some quality time with my old man down the cape over Memorial Day weekend. In this role, he wasn’t required to glad hand everyone he met like the typical salesperson. Man would I have loved to be a fly on that wall!).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 11, 2011
    [Work] Don't Give Up On Those “Old” Sales Leads!
    At first, I think we were all a bit unsure as to how this would work out – luckily we were pleasantly surprised by the end of the week. Last week my team truly made me realize how important it is for inside sales teams to never give up on nurturing their leads, no matter how “old” the lead is. What do you think
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 29, 2010
    [Work] How To Motivate Your Inside Team Through The Holiday Months
    You’ll find that your team really unites while working towards their number and this truly helps to keep the momentum going. We’ve officially begun the holiday season and it’s important for us all to stay motivated. If expectations like this are not made, it is easier for reps to get into a negative mindset.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Work] Does your inside sales team have the tools to succeed?
    have had the opportunity to work for a variety of clients. So, you have set your next years goals. You know what revenue numbers you need to hit and you have established the campaigns and marketing events that are going to get you there. Now you need to execute and follow up on your leads. Is your website up to date? Do you have case studies?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Work] Dr. Marketo’s Cabinet of Curiosity
    His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. 'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field.
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Work] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Use the filters to see what information is most relevant to your current interests for that prospect.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Work] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 2, 2009
    [Work] Virtual Events plus Twitter ROCK!
    Here are a few of the things I'm pondering in that light: Do you work harder to make your slides more engaging, or create them more as placeholders so people can listen and watch the Twitter stream at the same time without being in conflict about missing something? also attended last year. All their events are great.) Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Maybe they understand those better and see how much work is involved. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). Maybe so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Work] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. Summary: Genius.com has added a free version of its system. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Work] Google+ is Dead! Or is it?
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. Google+ is also really boring compared to Facebook or Twitter. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Work] Webinar - They're Just Not That Into You
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. What they care about is how you can help them solve their business problems.
  • ONPATH  |  TUESDAY, APRIL 17, 2012
    [Work] Free Webinar - Sales is from Mars, Marketing is from Venus
    They may not get along but they both work for the same employer. Date : Thursday April 26, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. One of the biggest reasons for conflict is that sales and marketing play by a different set of rules. Sales are quota and “what did I close today” driven.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • THE POINT  |  WEDNESDAY, JUNE 26, 2013
    [Work] Checklist: 5 Ways to Minimize Webinar No-Shows
    These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. 'First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? One possible reason: many of those who fail to show tend to be higher-up in the organization.).
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Work] Terms of Engagement for Social Media Marketing
    Unsurprisingly, this doesn't work very often. Not only will it work better, but I'd argue you'll feel better about it, too. Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. You'll get advocacy.
  • FUNNEL FOCUS  |  FRIDAY, JULY 9, 2010
    [Work] Marketing Operations 2.0 – 5 Questions for Gary Katz
    Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., When Marketing strategy is aligned with enterprise strategy, CMOs are repositioned in their organizations from brand czars or product champions to true business partners working side-by-side with CEOs to create value and drive top- and bottom-line growth.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 15, 2011
    [Work] 7 Steps to Visualizing B2B Social Media Data
    Work with Designer to Wireframe and Design. If you can clearly communicate your story and you have the right data, a good designer can work through this to create a great visualization of your data. Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Work] 32 Blog Post Ideas for Your Next Article
    These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! It’s a  tactic that’s worked well for HubSpot. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Write the Perfect Content. Winning Tweets. Research Recommendations.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Work] 9 Data-Driven Copywriting Tips
    Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. 'Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Work] Social Media=Organizational Change!
    For example, is there is a trend of dissatisfaction around a certain feature of a software platform, or if pricing is a trending issue, consider putting the issue on a working plan. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Work] Get Personal: 5 Tips for Putting YOU in Your Blog
    How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of  yourself  should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Work] Smart Time-Saving Tips on Blogging…
    But it’s also a good chart for anyone working with a V.A. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] How to Edit Your Blog Writing: Wot U Can Do
    “In reviewing your work, first tighten the wording. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 11, 2012
    [Work] Need Google Plus and Twitter content? Go old school | SEO Copywriting
    Here’s how you can leverage this technique and make it work for you: Via www.seocopywriting.com. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.”
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Work] Brief Comment on Comments, Content Marketing, and SEO
    It’s not that much extra work to find blogs and bloggers you enjoy. If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Work] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Nice work, eh! It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. It’s even kind of sexy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Customers today and in the newer generations want things that are simple and have been engineered to work together. 'by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Work] Aim High (But Not Too High): How to Set Goals You Can Meet
    In fact, setting expectations can be a challenge to marketers on any level – whether you’re an agency working with outside clients, or part of an in-house marketing team at a company. How will you know what’s working, and what isn’t? If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Work] 6 Facebook Marketing Best Practices
    Ultimately you will have to carve your own way with what works with your audience and what they need from you. There are studies that show posting between 3-5 times a day can be good amount for Pages (make sure you are varying your posts and also watch your statistics to see what works best for your community). Post every day.
  • B2B LEAD BLOG   |  THURSDAY, JUNE 2, 2011
    [Work] Traits of the Best Teleprospectors
    This is a key trait for our teleprospectors because they can ultimately work with a variety of clients. He came to our company as a temp and had never worked in any kind of lead-generation role. And talk about work ethic – he’s never called in sick during those entire 11 years!). in the sales process. Tenacity and patience.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Work] 25 outreach tools that can take your business to new heights
    Sort by category to connect with well-known blogs in your niche, or syndicate your own work for daily republication. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. Check out these 25 awesome  outreach tools for your smash business strategy. We’re
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 28, 2014
    [Work] Expert Ebooks: Relax and Write
    In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Often, the pre-work to writing an ebook hasn’t been done. When you write words to impress, you don’t write well.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Work] Expert Ebook University: Publishing at Sea
    'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. The problem in going on this cruise is that I’ll be brimming over with new ideas and have too much work to do when I get back!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 3, 2013
    [Work] 3 Ways to Unlock Your True Value Proposition
    Or do you need to do some work to enhance your value proposition? 'So how does your value proposition look? Can you describe what you do in terms of tangible business results? Do you have documented success stories? If it’s not strong enough yet, don’t despair. Define Your Tangible Value. It''s typically expressed in numbers or percentages.
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Work] 5 Questions You Must Ask Potential Lead Sources
    Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. Do you have a credit or return policy?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Insider Tips on How to Manage Millennials
    Be flexible:  The biggest factor in whether a millennial stays in a job is flexible work situations. At InsideView, employees have the flexibility to work from home and are measured by results instead of time at the office. Make it meaningful:  Research indicates that millennials want a chance to do work that will benefit society.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] The 1 Key To Success In Content Marketing (And Life)
    Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts with the why, and then works through the who, the what, the how, and the when of the brands content marketing efforts. And then review them every day. Let me save you 1,285 clicks. Content Marketing
  • ENGAGE  |  WEDNESDAY, JANUARY 25, 2012
    [Work] The Rise Of The Profersonal In Social Media
    Whether you’re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don’t like it, find a new line of work). I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Agencies lost clients.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Work] Conquer the Writing Process (Or Let it Conquer You)
    As the days go by, a sliver of my mind works on it in the background, thinking about how to feature those killer quotes or how to lead off the article. The Editing Stage After I have a first draft, there is still a lot of work to do. rock back in my chair, I play with my hair, I stretch out my back. But that can be a good thing.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Work] The Secrets to Stellar Marketing Automation
    In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Noting their early success on the production line, the foreman yells, "Speed it up!" Soon, the pair demonstrates everything that can go wrong with automation. Automate This! Align That!
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Work] B2B Sales and Marketing Lessons From Retail Sales
    I recently returned to work from maternity leave. had an interesting experience with one of my favorite retailers and realized their marketing and sales teams were doing an excellent job working together as a well-oiled machine. told the sales associate I’d just had a baby and was working on losing the baby weight.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Work] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Although a company can undergo a formalized brand audit, sometimes a small little experiment like the one I had with my friend can indicate what a marketing team needs to work on. Nouns are generally in indication that your brand needs to work more on differentiating itself. She said, “ambivalent, flirty, and hardworking”. No to Nouns.
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [Work] Building Your Brand
    So let me offer a working definition for our purposes, one drawn from some of the most respected books I've read on brand: Brand is the perception in the mind of the customer that differentiates a product, service, or company. Work deliverables. There are relatively few strong brands in the A/E profession. Brand goes deeper. Invoices.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Work] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Your buyer personas might cover job titles, pain points, and work responsibilities for the key people participating in the buying process. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation. The Audit. Yes or No.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Work] Information isn’t power anymore
    Let’s face it, we are all proud of the work we do. Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. They wanted information about your products and services and where better to go then the company website? Difficult? Impossible?
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Work] When (And When Not) to Automate Your Social Media Updates
    Automation was created as an afterthought, but real people are at the core of what makes social media work. Happy customers equal a good reputation, and this is something that every company should work hard to achieve. This is a guest post by Nikki Peters, community manager of MarketMeSuite. When You Should Interact and Take Control.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
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