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  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, FEBRUARY 4, 2015
    [Work] What is all this talk about added value?
    mind is like an umbrella, it must be opened to work…. What is All This Talk about Added Value? Many organizations express their value on their website or marketing brochures, but fail in this important step of proof. It comes down to the fact that without value added, anybody can do what you do, including your competition.
  • SALES ENGINE  |  FRIDAY, OCTOBER 2, 2015
    [Work] It’s Q4—do you know where your 2016 revenue will come from?
    In fact, there’s not even a series of projects that can be assigned to marketing that’s going to work predictably because not every prospect is going to follow a predetermined, automated sales process—it’s a continuous process that requires shifting on the fly by providing more content to the prospect when they need it. Ongoing. Sorry.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 29, 2013
    [Work] Inside Sales Managers: Training is Team Building
    We decided to make a significant investment in an outside firm to work with us. We are getting better as a result of working through the process of getting better. Each and every person I have met with told me they were attracted to AG for a number of reasons, but the most important one was our training. This got me thinking.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Work] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    And depending on where you work — say, Facebook or the Justice Department — that could look like Google is unfairly using its search engine might to boost its Facebook alternative.” Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. Image credit: SEOmoz.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 30, 2015
    [Work] How to improve your luck: 4 simple tips
    “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Thomas Jefferson. Nothing is as obnoxious as other people''s luck” - F. White. Roosevelt. Be generous.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Work] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. Update your status with examples of recent work and accomplishments. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • LEADERSHIP  |  FRIDAY, MAY 23, 2014
    [Work] Interesting Infographics: How Valuable Is Marketing Automation?
    As said by the infographic, the goal of these survey results is to help new and experienced users understand what’s working now and what needs to be enhanced in their marketing automation performances. How effective is marketing automation on your company? Two-to-five years. Over five years. have used marketing automation for over five years.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Work] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    And also from the above report, 80% of consumers say a video showing how a product or service works is important when learning about the company. How are industry benchmarks guiding your B2B marketing programs as we work our way into the summer? Are you well on your way to hitting your goals or struggling to maintain performance?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 6 Ingenious Microsites You Could Play With All Day
    That good copy works. "We didn''t spend a dime promoting the site, and it reached nearly 100,000 unique users ''organically.''". 6) ElfYourself.com - OfficeMax. When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.”
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 19, 2013
    [Work] Five Life Lessons from Doc Martin
    Importantly, despite his lowbrow patients (compared with his London practice) he continues to study his craft and works to improve it. Entertainment Craftsmanship: What’s Missing from American Television. Doc Martin is pure television craftsmanship and well worth your time to watch all of the episodes from the past 5 seasons on Netflix.
  • THE ROI GUY  |  TUESDAY, MAY 13, 2014
    [Work] What is Wasted Selling Time Costing You?
    This totals 24 lost selling days per year, 10% of total work time for a typical sales rep. There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Work] Happiness, joy and big fat Klout scores
    want to make sure you know I am not in a position to pontificate.  I am a work in progress too. I get knocked off center — at least just a little bit — every day. Back in my 20s I was full of energy and ambition. One time we were sitting around having coffee and I was whining about the increasing anxiety in my workplace.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Work] IBM Watson’s Data-Crunching Gains Traction with Marketing Firms
    More marketers are putting Watson to work. Opentopic blog >> wsj.com IBM Watson’s data-crunching capabilities are gaining traction among companies in the marketing space. Employing IBM IBM -0.45 % ’s artificial intelligence technology has become a popular move for brands seeking to make better use of data in their marketing efforts.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Work] 2016 Big Data 100: 50 Coolest Business Analytics Vendors
    Opentopic blog >> crn.com Calling itself “the data dexterity company,” Attivio markets software that helps users find information, including unstructured data, throughout their IT system and work with it for decision-making tasks. Tools include content analytics, data source discovery and search.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Work] Inbound Marketing Leads Costs Less
    There are some significant forces at work that are driving many marketers to change the approach they take to marketing from an outbound push to more of an inbound pull approach: Buyers are tuning out of traditional push-based messages lowering response rates and increasing marketing costs per lead. What is Inbound Marketing?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 11, 2012
    [Work] A Comparative Analysis of Sales Intelligence and the Assemly Line
    The average sales rep spends more than half of their day (4-5 work hours) researching customers and prospects. With very small and easy work done for less amount of workers, the traditional factory production system moved away from skilled workers and a larger workforce. An Industrial Revolution. Efficiency. man-hours to make.
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Work] Making Manufacturing “Cool” for Recruiting Young Talent
    Just look at their “Careers” page on their website: What works? What works? What works? The biggest takeaway from Emerson’s digital presence for recruiting: Be authentic to your brand, and you’ll attract young talent that understands you and wants to work with you. Here’s one example of a company doing it right.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Work] How One Social Media Marketer Can Manage Millions of Fans and Followers
    will MRD our lists and update all of our social media accounts with live updates regarding our INBOUND attendees, speakers, etc. 4) That sounds like a lot of work -- any special tricks up your sleeve to make your life easier? There are many challenges that a social media manager has to face head on in today''s world. Sucks to be you.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2011
    [Work] Marketing Attribution: Who Gets Credit For Marketing ROI?
    There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!). Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? The “Last Click&# Problem. Right?
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Work] Speed Matters: 5 Tips to Make Your Website Load Faster
    Consider what happens when you can get this to work for you. Now, a lot of the suggestions here are going to completely baffle you if you’re not versed in the technical aspects of how websites work. But test things first, and if they don’t work, disable the plugin, then delete it. Does website speed sound like a boring topic?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Work] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. This year I've been talking a lot about Nurturing. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email. Lead Reengagement.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Work] 7 Top Trends to Impact AEC Marketing in 2016
    And, ongoing analysis ‘before the sale’ is just as important as ‘after the sale’ Understanding what’s important, and how to find it requires a new skill set for most marketers (so ongoing professional development is critical) and demands a working knowledge of new technologies that far surpass Excel.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 1, 2012
    [Work] A Social Media Fast–Scheduling Makes it Easy
    And the same thing works on Twitter. All of this takes a little up-front work, and it isn’t easy, but it lets me kick back without going dark, so I think it is worth the effort. Photo credit: tonx. Some of you know that I take each August off from social media and I will mostly do that again this year. What to do?
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Work] 15 Blog Design Hacks to Maximize Social Sharing
    Including the icons of social network in your blog design background, can work in the reader’s subconscious to make them more aware of your social media presence. Flare (another very popular share button plugin), on the other hand, would work better with a design that is slightly more fluid and rounded. Image source. Be Sticky.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Work] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    It’s a little more work to set up and continue to run, but the benefits far outweigh the costs. They go there to escape work, rather than to think about it. We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. Mistake #1: Using ungated content in search promotion. Right? Wrong.
  • VIDYARD  |  THURSDAY, APRIL 28, 2016
    [Work] How to Use Pacing in Your Video Soundtrack – 5 Considerations
    Fast and driving drums are typically characteristic in music that works for a fast cut action scene. Now that we’ve talked about what pacing is and how it is applied, let’s look under the hood and see the inner working of pacing. So, you’ve found the perfect music for your next video. Now it’s time to get splicing! What is Pacing?
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Work] How Websites Drive New Business for Management Consulting Firms
    Buyers want to come away from your website with an idea of what it would be like to work with you. In order to learn more about how referral marketing works today, we collected data from 523 professional services firms. In addition to informative content, prospective clients also want to see recent examples of your work.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Work] Terminus Offers Targeted Display Ads for B2B
    Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. But such integrated solutions are rarely comprehensive.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Work] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. We don’t want to waste our time with Managers or Directors.
  • BIZNOLOGY  |  FRIDAY, MAY 16, 2014
    [Work] Link building basics: Niche analysis
    Understanding your online niche and environment is always important if you’re working to build links. Link building is never easy and it can become quite technical at times, but mastering the basics will give you a foundation to work from. Search engines can drive highly relevant, qualified traffic. Locate Target Audience within Niche.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Work] The Importance Of Goal-Directed Behaviors To Buyer Personas
    On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services. One of the largest influences on the conceptual development of personas has been the body of work and research on goals. More specifically, on what is referred to as goal-directed behaviors.
  • SAZBEAN  |  FRIDAY, JULY 13, 2012
    [Work] Content Marketing is Key to Social Media Success
    Wondering why social media doesn’t seem to be working for your business? Well, how many of your posts, tweets, articles are about you? No one cares. Seriously. If you want people to respond to you, your content needs to be something of value to them. View more presentations from Stefanos Karagos. Content Social Media Social Networks
  • B2B MEMES  |  THURSDAY, NOVEMBER 24, 2011
    [Work] Collaboration vs. Control: Six New-Media Principles, No. 2
    Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. Today’s principle is closely related.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 4, 2011
    [Work] Savvy Toolkit - eNewsletters
    Perhaps you have some work-related resolutions for 2011. Welcome back! Hope you had a relaxing and joyous end to 2010. One of mine is to produce a couple of eNewsletters. In looking for guidance and resources I ran across Michael Katz at Blue Penguin Development. Check it out! wealth of knowledge from an expert in the field
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Work] What to Do When Rebranding Is Your Only Option
    Making sure that the rebrand goes through without a hitch takes equal parts unwavering enthusiasm and hard work. Start with something small, like changing the font used on documents, and work from there. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. branding
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Work] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. Will this SEO tactic work within the marketing strategy of the organizations involved? A client emailed me this weekend with a message about a potential guest blogger for their website. Blog Commenting.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Work] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    This used to work more effectively when there was less noise, but because it still works, we’ll keep doing it. If you’re like me, I’m sure you get more than your share of daily emails, articles, webinar invites, and more from lists that you’ve subscribed to (and some that you haven’t). Engagement thins as volume grows.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Work] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Inside sales representatives are taking over more sales duties, sometimes handling the complete sale by themselves rather than working hand in hand with a field sales person. How satisfied are you with how it’s working for you? What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue? Why not?
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Work] Spring Clean B2B Lead Generation in 5 Easy Steps
    refine your lead generation strategy to do more of what’s working and stop what’s not working. Given that content marketing is a key driver of lead generation today, below are 5 easy steps to work with what you have and gain significantly better results: 1. Refresh, Recycle, Repurpose, Refinish, Recreate.
  • 6SENSE  |  THURSDAY, OCTOBER 29, 2015
    [Work] 5 Steps To Connecting Marketing Activities To Revenue
    Forward-looking marketers are now changing their north star from MQL to SQL to help them align their work with the language and goals of the sales team, bridge the gap between marketing activity and actual won business and track how campaigns contribute to pipeline and revenue. Now, CMOs that speak the language of revenue are in high demand.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Work] Improve your Targeting and Tell a Story By Creating Buyer Personas
    Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. From there, work to make each persona feel like a real person. by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. At Marketo, one of our personas is “Molly the Marketer”. Interviews!
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Work] 7 Useful Reporting Hacks to Try in Google Sheets
    If your company does business internationally, being able to work with international currencies in your reports is essential. Or are you looking for a way to get daily progress updates from a report a coworker is working on? Let's walk through them. Want to uncover some useful Google Doc tricks while you're at it? Confused?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Work] Click Ad Fraud is out of control — Here’s how you can fight back
    In a recent post , he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web. In a recent post, he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Work] What Social Media Can and Can’t Do by @davekerpen
    But building and executing a likeable business social media plan will take lots of time and work. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. Social media won’t lead to overnight sales success. Amen, Dave.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Work] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    For your email to work best on all email programs, your CSS should be inline, and a lot of websites use External Style sheets. This works fine for websites, but if a browser-based email program is in the mix, all your hard work will be ignored. But how can you take your emails from good to great? Colourlovers is a free service.
  • VOLACCI  |  THURSDAY, JANUARY 16, 2014
    [Work] The Future of Drupal is Dynamic
    At Volacci, we’ve had the exact same idea— which is why we’ve been working hard to build out dynamic content capabilities with Automatr. Dries posted a great piece on the Acquia blog about Drupal and the future of the CMS on Wednesday. Dynamic content to takes Drupal websites from fantastic to fully immersive drupal , dynamic content
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Work] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. This can work for any marketer. Author: Mike Tomita It’s time to join the big league and go digital! And today, your target market is largely online. It’s Where Everyone Is. Dove would have spent $4.5
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Work] 10 Social Media Tools - Best Kept Secrets
    Screen captures with working links to original pages. My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. Ping.fm.
  • MARKETRI  |  FRIDAY, MARCH 29, 2013
    [Work] High Swartz LLP Retains Marketri LLC as Its Outsourced Marketing Provider
    Marketri has developed a strategic marketing plan and will work closely with High Swartz’s management team and internal marketing committee on targeted programs to foster increased visibility and growth through effective content marketing, public relations, and social media tactics.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Work] Google Indexing Tweets: What Does It Mean For Your B2B
    Work on growing your followers by following other accounts. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details. Why Partner? Takeaways.
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 1, 2012
    [Work] You’ve Got Traffic. Now What?
    You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. Really? Prove it – are you always the lowest bidder?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 11, 2013
    [Work] Are You Using LinkedIn Signal?
    If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. Perhaps you have tried your hand at the various and rich features for marketing, brand awareness, even lead generation and prospect nurturing. But are you using LinkedIn Signal? Are you using LinkedIn Signal? LinkedIn
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Work] 5 Tried-and-True Tools for Growing Your Email List
    While working on a new site design, blogger and author Chris Penn removed the pop-up on his website and built it into the page instead. While SumoMe offers three different pricing tiers for more advanced work, you can access all of its awesome apps for free with its beginner plan. 2) The Sticky Bar. every year. The result?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Work] 4 Steps to Re-Engage Stale Contacts
    Keeping track of your typical campaign benchmarks (open, click-through-rate, form conversion, unsubscribe etc…) will help you gauge overtime what type of messaging and frequency works best for your audiences in the different segments. So, you are starting the year with a huge database of contacts. That is the question. ’ 3.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] How to Recognize and Reward a Great Marketing VP
    An ability to work well with their sales counterparts. I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble. The best-of-the-best display the following traits: Relentless focus on results.  All the creativity and cleverness in the world won’t save a marketing VP who can’t feed the sales funnel.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Work] SEO is the Top Skill for Digital Marketers
    My hope with this post is to raise awareness of the need for search skills, not just SEO and SEM consultants and trainers such as myself, but every person who touches digital customer experiences needs to know how their work affects client search experiences. Image via CrunchBase. Why is SEO such an important skill for digital marketing?
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Work] 5 Industry Changes Keeping CMOs Up at Night
    You can have the the data to back up a campaign or message, but that doesn’t mean it will work. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Here are five reasons your CMO can’t get some good shut-eye: 1) Their job description is changing.
  • BIZNOLOGY  |  MONDAY, MARCH 11, 2013
    [Work] The intranet social garden and quantum mechanics
    As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others. Photo credit: Serolynne. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions?
  • CHIEFMARTECH  |  TUESDAY, MARCH 8, 2016
    [Work] Marketing technologist to Isaac Asimov: eat your heart out
    Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as a technologist and also as a driving force for change in how marketers, storytellers and technologists work together to create immersive and engaging customer experiences.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Work] Social Media Isn’t “Ludicrously Complicated,” Business Is
    If one were to “visualize” the inner-workings of the automobile rental sector, the image would be no less Byzantine than the Social LUMAscape. by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] 10 Questions to Ask Before You Blog
    How will the execution  process work within your company (see Content Marketing Workflow ) and how will you market the blog ? One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 23, 2012
    [Work] Over Prepare, And Then Go With The Flow
    ” In my experience, prospects respond much better to you trying to speak at a time that works for them, rather than you trying to speak at a time that works for you. It has always been a goal of mine to convey a certain level of calm, cool, and collected in my everyday life and the conversations I have with others.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Work] 40 Must-Read Blogs For Entrepreneurs
    Why: “Signal vs, Noise really hits home with bootstrapped and small companies that serve a lot of clients but work efficiently.”. 6. By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Kissmetrics.com. ” 2. 
  • SNAPAPP  |  TUESDAY, APRIL 14, 2015
    [Work] Oracle’s Modern Marketing Experience Asks: What Does It Mean To Be Modern?
    And IF we manage to inspire, do we have the metrics in place to know it’s working? You never know what works with your customers unless you try. Throughout the conference, I found myself and many of my peers asking the same question: what does it mean to be “ modern ” in 2015? Human Marketing Creates Amazing Stories. Content loading.
  • MARKETING ACTION  |  FRIDAY, MARCH 8, 2013
    [Work] 7 Key Marketing Areas and How to Integrate Them
    Integrating your marketing efforts (which can be done in stages, and doesn’t have to mandate a lot of heavy lifting) gives you a range of tools and tactics that work together to amplify your results. Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. Email. 2.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Work] The Importance of Uncovering Root Causes in B2B Marketing
    Some specific examples for you when your employees tell you things: Attendance at our webinar was exceptionally good (or bad) “Why did it work so well?&#. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Steve wrote: Jim, Great to hear from you. 
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Work] 10 To-Do List Tools to Simplify Your Task Management
    And the UX doesn't get messy, even when both people are working on a list at the same time. Earlier this year, the service integrated with Slack to show its tasks and notifications in the work-collaboration tool while its users chatted in real time. You know the phrase, "One man's trash is another man's treasure"? or $49/yr. for Pro.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Work] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Download our Email Marketing Guide for helpful hints when working on your email marketing efforts. What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Landing Pages.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Work] Marketing’s golden opportunity in innovation
    They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. And will CEOs let them?
  • STORIES THAT SELL  |  MONDAY, JUNE 17, 2013
    [Work] Customer Stories in Action: Clarity.fm
    This approach works well and is consistent with the focus on individuals. The overview box - You''ve got to have a summary box, and this one works well with Quick Facts, Clarity Stats, Core Results and ROI. I''m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Work] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. For Like-gating to be effective at all, the real work would need to start after a consumer Likes your page. Sweet memories, right? Oatmeal said it best.).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 3, 2014
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of January 3, 2014
    Bryan Nielson outlines how marketers can prepare for battle using enterprise work management. Happy New Year, Sales Prospecting Perspectives readers! We hope you celebrated the start of 2014 - and the start of sales quarter one - on Wednesday just like we did at AG Salesworks. Paul Castain shared some reality going into the New Year.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 3, 2012
    [Work] Social Media Privacy in The Workplace: Is There Any?
    Employment lawyers hear this question a lot.  We hear it when an employee is being questioned about his internet use at work.  We hear it when an employee gets caught posting about how much fun it is being at a baseball game on a day she called in sick.  We hear it when an employee sends a sexy text using a work-provided smartphone. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 23, 2012
    [Work] Study: Brands Rely on Social Metrics To Measure Engagement
    Brands believe that both positive and negative mentions can be effective in measuring how well their content marketing approaches are working. study from Outbrain found that 88.9% of brands rely on social media metrics and referrals to measure content marketing efforts followed by views/downloads at 75.6 percent, leads generated at 53.3
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [Work] The Marketing Value of Upgrading to Drupal 7 ASAP
    It is also easier to identify with the logical next step product psychologically and get to know how it works, rather than appear in a situation when your site has skipped over a couple of releases, and you have to learn everything anew. Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Consistency factor.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Work] Invisible Brand Marketing Is Not Just a Facebook Problem!
    We need to work harder than ever to reach our audiences. Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 4, 2015
    [Work] Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
    If you work to grow a healthy list of contacts, you can reach a target audience that’s interested in your product or service. ” Knowing this, you should work to provide in-depth content on your blog that goes beyond surface answers. Have you noticed Google is supplying answers to questions right on the search page?
  • VIEWPOINT  |  FRIDAY, FEBRUARY 12, 2016
    [Work] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)
    Are their day-to-day tasks producing the right results? A CMO should remain objective in his/her evaluation if things aren’t working: If the employee is doing the right thing but not executing in the right way, then they should be coached on the proper execution of their task(s). Matt broke down the dream team into a few major components.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Work] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Without doing these things, chances are, your hard work will be drowned in the content sea. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” FollowerWonk. BuzzSumo. Keyhole. Klout .
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Work] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    In our constant hunger for the latest and greatest, we have mostly abandoned these working class heroes–message boards–preferring exciting new money to boring old money. The problem with most social media marketing agencies is that we’re fickle. But isn’t any kind of money good? How do I know this?
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 24, 2013
    [Work] Common Complaints Answered: Why don’t we show up for “Search Term” when I type it in Google?
    Now, here’s the tricky thing: this optimization process works for the phrases we have identified. This will not work if we haven’t optimized for the phrases. And, eMagine does its best to respond and take action on these constant evolutions with our clients. How so? Let’s talk about this, shall we? H1, H2, etc.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Work] How Does a Business Generate Traffic from Social Media?
    Work with what you have already and grow it. Streams of social traffic start to appear when you move your social media activity to another platform and replicate the good work from the first platform. Websites live and die by the amount of traffic that they get. Until now. Sound interesting? What does listening mean? Perhaps it is.
  • B2B MEMES  |  WEDNESDAY, JULY 6, 2011
    [Work] Six Tips for Effective Editorial Advisory Boards
    Having worked for many years with editorial boards, I share his appreciation for them. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them. If you do it right, it’s a lot of work. If a board member doesn’t work out, you simply don’t renew the appointment. 4.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Work] The 3 Golden Rules of Peer-to-Peer Social Sharing
    By tracking shares, you can determine what content is working so you can create more intelligent social campaigns over time. By analyzing the metrics we can determine how well this campaign worked. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. This is passive sharing.
  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [Work] What the AlphaGo victory means for Marketing and Sales
    For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. How Do marketing and sales aspire to work as a single revenue team?  Image via  www.gogameguru.com  and the Bridge Group.
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Work] Target Personas: Content Marketing’s New Buzzword
    Using the 80/20 rule, create an analytic of repeat buyers, sketching up a picture that includes where they work, what they earn, how they buy, what their needs are, where they live, etc. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right? Sketching an Outline.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Work] How a Welcome Email Can Boost Your Business
    Here are some tips from Parsons on how to make that welcome email work for your business: Ditch the “do not reply” receipt. ” Dunked, a website that helps people create a personal portfolio of creative work, uses a conversational tone in its welcome email. “The ‘do not reply’ email sends a message.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Work] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. The post Want to Elevate Your Brand’s Insights?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Work] Hey, Salespeople — Welcome to Meme Selling 101!
    As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Work] How to Build Strong Brand Storytelling From the Inside Out
    Some employees will make the connection easier between the company’s brand story and their work than others will. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. It’s Not You, It’s Me. That’s all well and fine, but how do we actually do that?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Work] Why paid search is still frustrating for searchers
    There’s nothing intrinsically wrong with doing so–maybe it works most of the time–but frequently the searchers are looking for something far more specific than the the advertiser pays off with. Photo credit: Wikipedia. It ain’t true. Part of the frustration comes from advertisers who use broad match for keywords.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 2, 2014
    [Work] Taking the Next Step – Optimizing Your Emails
    You’ve already harnessed the power of email marketing, now it’s time to put it to work for your business and truly get the bang for your email marketing bucks! You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? Want to learn more about segmenting lists?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Work] 10 Marketing Lessons from DemandCon
    None of this works without great content. B2B Lead Generation | 10 Marketing Lessons from DemandCon. wasn’t at DemandCon , but Matt Heinz of Heinz Marketing was and he wrote a great post. Thanks for sharing it with our readers, Matt. Love all ten take-aways and could not agree more – like Invest in Process before Tools.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Work] The Problem with Marketing Data
    At Find New Customers , we’re working with top vendors to address this very problem. B2B Lead Generation | The Problem with Marketing Data. Data quality is a massive problem in B2B marketing companies. Marketing relies on accurate data, but most companies have inaccurate information. He said poor data quality was a big problem.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Work] Typography 101: Everything a Beginner Should Know
    ” The song is the work of art, whereas an mp3 file is just the delivery mechanism. You should use the word “typeface” when describing the creative work (what you see). That’s because a serif is much easier to read in long, printed works due to the distinctiveness between letters. certainly can''t. Serif.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Work] 5 Ways to Boost Your Company’s Twitter Followers
    Growing your Twitter following takes work. Hard work. Your professional services firm has a Twitter account. Now what? Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. Sounds great, right? Want followers? Follow others. Bottom Line.
  • CHIEFMARTECH  |  THURSDAY, OCTOBER 1, 2015
    [Work] Is it foolish to embed engineers in marketing? Not for Fool.com
    Day to day, this means I work closely with marketing managers to determine what software needs they have and how we can solve them. take all of their requests and prioritize our tech team’s backlog to make sure we are working on the highest impact requests and delivering the most value for our marketing managers. Interviews
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