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  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 15, 2013
    [Work] Marketing Recruitment is Broken Part 2: Expose Yourself to ART
    Could we trouble you to fill in your work history, beginning with the most recent role and not skipping any fields at all? That would be the automated recruiting technology that guards the Western Gate to the corporate city-state where you want to work. 'Here’s a fun task for a day when you don’t have much to do. Great. Lovely.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 9, 2012
    [Work] Microtrends Revisited: What Do You Want for $4.99?
    They live where the work is and commute home on the weekend. Stay at home workers are also on the rise , with more of them working there by choice than necessity. Let’s remember, these people get up in the morning and go to work as pilots, surgeons, forklift operators and tattoo artists. Penn and Kinney Zalesne.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 19, 2010
    [Work] Be Your Own Closet Monster
    Asssuming you haven’t all resigned or developed a drinking problem by the end of this exercise, you should start working on what you’ll do about people like, well, you. Here’s a fun thing to do at your next terrible offsite , or just for a giggle:  pretend to be the Competitor-from-Hell. What tactics can you execute better?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 9, 2010
    [Work] You Are Not Green
    And that is no trivial thing; you deserve to be happy at work.) Your adorable little blue bins, bike-to-work weeks, CFC-free packages and all that stuff are not making you green. If they applied half as much energy to doing pro bono work for organizations that actually do help the environment, we’d all be better off.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] 10 Ways to Mix Up Your Visual Content on Social Media
    So which kinds of visual content works best on social media? Use infographics to teach your readers insights about their interests, industry, or to track the work that your brand is doing. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Google+: Once per day.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    Having worked with James in the trenches over the years, his ‘get your hands dirty in the data’ approach is one that I am all about, but see time and time again that not enough marketers follow. by Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Carl Hahn.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 31, 2010
    [Work] Debate: Given the massive cuts in public sector spending now underway, should B2B brands focus all their attention on the private sector for the foreseeable future?
    Remember that public sector contracts are awarded by a comparatively smaller number of organisations, and it’s quite common for those businesses who work with the public sector to have 80% of their income derived from this sector, yet clients only make up 20 per cent of their customer base. NO Andrew Colwell, marketing drector at B2 Group.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Work] 9 Questions You Need to Ask When Developing Buyer Personas
    Even working with C-level executives presents unique challenges; they might have shorter attention spans, spend less time learning and researching, and have different goals than a lower level employee. Are they spending more time at work, or at home? Questions to Ask When Developing Personas. What is their demographic information?
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Work] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? It’s very powerful when marketers themselves can share their results and let you know what is working and what isn’t. This sold out event brought together some of smartest marketers from all over the world. Chad H.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [Work] The Recession is Here - Time to Become an Eco-Marketer
    In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Everyone needs to work together. Remove campaigns or tactics that are not working. or support a "Save the Whales" campaign. Here are my recommendations: Reuse your webinars. Chad H.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
    In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. Youve inspired me to explore each one of these ideas and show my teachers in my district the practical ways to "work these in". skip to main | skip to sidebar.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Work] What’s All the Buzz about ‘Google My Business’?
    If you’ve worked with the previous Google platforms, you’ll claim a business listing. Build a profile page As you work your way through the prompted screens, you’ll create a Google+ profile for your business. Sharing works the same way, too. Let’s go over some of the most important features.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Work] Ignite Your Company To Create Content That Rocks
    In this battle, I think the victors will be the ones that can work together to create helpful and valuable content, content that engages, content that entrtains, content that truly rocks… Last week I had the pleasure of attending one of the most interesting conferences in the world. We are all drowning in a sea of information.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Work] Inbound Marketing Leads Costs Less
    There are some significant forces at work that are driving many marketers to change the approach they take to marketing from an outbound push to more of an inbound pull approach: Buyers are tuning out of traditional push-based messages lowering response rates and increasing marketing costs per lead. What is Inbound Marketing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 23, 2012
    [Work] Attention Inside Sales Reps: Stop Settling for Average Performance
    Living just outside of Boston and working down the street from Patriots Place, clearly I tend to favor the New England Patriots. If it means coming in to work at 7am and not leaving until 8pm to call California, then so be it. He said, “You want to hit the open guys. You want to capitalize when you have open receivers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 5, 2012
    [Work] Did You Make A Resolution That Will Help Your Inside Sales Success?
    I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th. Why not cut back on your habits and work towards a routine you can keep for the year? Ahhh Resolutions. The same goes for business.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 11, 2010
    [Work] Pulling In Multiple Contacts Into Your Sales Prospecting Process
    Every time this happens I am reminded that those weeks of work resulted in wasted calls, tailored emails and time. We are all guilty of trying to glorify our process and get through gate keepers with white lies, and sure every now and then it works, but it’s a crappy process. Warm Regards, Jill Ryan XYZ Company 000-000-0000.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 10, 2010
    [Work] 4 Tips for Sale Reps to Get Better Results from Inside Sales Teams
    Working directly with the Sales reps has been the most helpful tool in enhancing my performance levels, and thus the amount of leads I commit to client pipeline. Several of the "young guns" I work with have also had success with this approach. How can we avoid this huge waste of time? Make sure to listening in on BDR's calls.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2009
    [Work] Are You Creating an Assumption of Competence?
    How much time do you spend working out contingency plans in case something doesn't go the way you'd hoped? Does your brand work to cultivate an assumption of competence? Related Posts: Think Small by Jamie Wallace 11 Golden Rules for Lead Generation that Works by Stephanie Tilton Keeping Customers in Rotten Times by guest Mark W.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2009
    [Work] Are You Creating an Assumption of Competence?
    How much time do you spend working out contingency plans in case something doesn't go the way you'd hoped? Does your brand work to cultivate an assumption of competence? Related Posts: Think Small by Jamie Wallace 11 Golden Rules for Lead Generation that Works by Stephanie Tilton Keeping Customers in Rotten Times by guest Mark W.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Work] How Do You Repurpose Your Content?
    'We all work hard developing content and sometimes forget to spend as much time promoting it. Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet. Our content is relevant around the world and we need to re-share. Multi-media - Repurpose into a podcast or video.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Work] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    75% of executives surveyed said they watch work-related videos on business-related websites at least weekly. They are a great forum for answering industry questions or giving a step-by-step instruction on how a process works. 'As a professional services firm, you pride yourself on the value you offer each and every client. Flipagram.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Work] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. This same philosophy has also worked in his  marketing practice. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. So…let’s debunk them. Yikes!
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Work] The B2B Online Marketing Quick Checklist for 2014
    Open source means you’ll have freedom to select who works on your site. WordPress works wonderfully for most B2B websites! 'Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Mobile Strategy. LinkedIn.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Work] Gamer 2.0 - Exploring the use of Gaming, Community and Social Media
    Recently I worked with Crimson Analyst Chris Terschluse on doing research on Gaming and the use of Community and Social Media. Gamer 2.0, Exploring the use of Gaming, Community and Social Media. View more documents from Karen OBrien. Even if you’re not a gamer, I hope you will find the the research as interesting as we do. Interactive
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 31, 2012
    [Work] All the Buzz About Mobile: Streamlining the Flow of Data Between Field and Office
    This is the Mobile Age and many industries, including construction, are using this technology to improve their work processes. Some apps are equipped with offline capability, allowing contractors working in remote job locations to enter timecards, save them, and sync back to the office once they re-enter their service area. Enjoy.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Work] Don’t Blink: Here Comes Ephemeral Marketing!
    The campaign worked out pretty well for 16 Handles- it established more than 1400 new connections. 'You gotta love the fast moving nature of digital marketing. For those not familiar with Snapchat, it is a social mobile photo messaging app where users post photos and videos (“Snaps”) to selected recipients. Marketing with Snapchat.
  • B2B MARKETING ONLINE  |  MONDAY, APRIL 12, 2010
    [Work] Crushing the mushroom: Why translation should be ‘reassuringly expensive’
    Not someone qualified to translate our work mind, just someone who can speak the lingo. Even as I write this I know you are not going to believe me, but there are people out there who think translation is simple and should therefore be cheap , a bit like chips. think you better sit down. Why is this happening? ll explain why later.
  • WONDERING OUT LOUD  |  THURSDAY, FEBRUARY 4, 2010
    [Work] Politics meets NASCAR
    If you’ve ever watched an interview with a NASCAR driver, they are magicians at working sponsor names into their answers. Gubernatorial (dontcha just love that word) politics and NASCAR had a meet up on Reusse and Company on AM 1500 KSTP in the Twin Cities yesterday. truly impressive performance.
  • VIDYARD  |  MONDAY, OCTOBER 6, 2014
    [Work] How to Build Expert Status with Online Video
    Next, we asked our experts to rate the level of effort they put into each tool – how much time and energy they had to invest to make it work for them. In fact, you can record webinars or speaking engagements and make them work even harder for you, turning those one-off events into video content that lasts. The Tools of the Experts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Work] How to Edit a Post on Facebook [New Feature]
    Here''s how the feature works. 'You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you''re really busy, it reads a little something like this: Did you all hear about Goorgle''s encryption news? Ah, crap. Even worse? at least not yet. Facebook
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, APRIL 1, 2013
    [Work] I Rightsized My World Headquarters
    When I moved my office out of the house five years ago, I had been working at home for ten long years. viewed myself as a “work-at-home / stay-at-home mom.” ” I wore mom clothes and did the mom thing and in between all that, I worked in my business. moved my office this weekend. was slowly going nuts.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 16, 2011
    [Work] Planned Behavior in B2B: How What People Think Affects What They Buy
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. Social attitudes regarding exercise are generally positive as well. Why or why not (e.g.,
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Work] A 3-Step Framework for Leading a World-Class Marketing Team
    Alicianne Rand , VP of Marketing at NewsCred , explains how these teams can work better together: “The only way for marketing and sales to build better alignment is for the two teams to work towards one goal: revenue. The challenge that CMOs face, however, is that they’re running lean with small teams and stringent budgets.
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Work] Breaking Silos: Help Spot Errors Before They Cause Problems
    'If the business model of corporate America with individual desks and six-foot-tall sound-absorbing cubicle walls has taught us anything, it’s how to work independently and within isolated and specific responsibilities. Where one decision from one department might make sense, it may cause a lot of work or restructuring for another.
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Work] The Future Is Now—And It Needs an Editor
    Current motto: Work Hard, Have Fun, Make History. Future motto: Work Hard, Have Fun, Make Drones, Conquer Earth, Quash Inevitable Drone Uprising, Rebuild Shattered Infrastructure, Make History, Cleanse Historical Records Of This Unfortunate Episode. Here’s what that dystopian landscape might look like. Reddit. Microsoft. LinkedIn.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Work] B2B Content Marketing Execution: We’re Not as Mature as We Think
    give a lot of training to B2B marketers on how to integrate a new mindset about the work that we do, and the impact we need to have on the overall business performance of companies. 'July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here? Are We Our Own Worst Enemy?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 3, 2013
    [Work] Inside Sales Reps: Avoid Getting Too Comfortable with Your Client
    On a recent weekly call, I was speaking to a client who I have been working with for about seven months now. have run these calls by myself a few times, received text messages from one rep when a chat feature we use to communicate was not working, and called his cell phone when he did not answer his office line. YIKES. Uh-oh!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Work] Look out. Twitter is way cool again.
    We can have Facebook open at work because we’ll never post anything incriminating there. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! It has been too long and I’ve missed you! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Work] Blogging, social media use skyrocketing at universities
    And it seems to be working … When asked how successful social media tools have been for their schools, respondents have “consistently raved about their experience,&# especially Facebook (95% success) and YouTube (92%). They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Work] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Here’s a quick rundown of how this works. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 13, 2011
    [Work] Bridging the great Sales and Marketing divide
    So will Marketing and Sales always have a fractious relationship or is it possible to really get both teams working together as one finely honed machine? When building the campaign, work closely with Sales to define clear roles and responsibilities – particularly looking at what stage leads will be handed over and what should happen next.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Work] Weinberger Wisdom
    This also works in marketing, BTW. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Apple is about art.
  • VIEWPOINT  |  THURSDAY, JULY 19, 2012
    [Work] PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
    Some Progress On Alignment & Lead Definition—But More Work Is Needed. He adds, “I anticipated and expected that we would have made more progress forward, but I think what a lot of people are doing is just going back to the status quo of what’s worked in the past. My guest today is Brian Carroll. Stay Tuned
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Work] Will Content Strategy Save Marketing?
    Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] The 9 Biggest Misconceptions About Video Production
    The video shows exactly how the product works in real time with all the specs and technical information. Planning takes time, and sometimes spontaneity works better than stuttering through a script. cheap voice recorder with microphone sensitivity options would work better than your phone’s internal microphone. One and Done.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 22, 2013
    [Work] One Case Study Helps Land FIVE Major Customer Awards
    worked with Acxiom to help the company and United document the story. 'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion. • 2012 DMA Innovation Award. It''s a big benefit for customers. How about you?
  • SALES CHALLENGER  |  MONDAY, APRIL 2, 2012
    [Work] 5 Ways to Compensate Reps During Onboarding
    acclimate them to variable compensation and how it works in nature should it be a new concept to them. Let’s face it, getting your compensation plan right is a key factor to ensuring the success of your sales force as a whole. give them an early taste of what successful selling for your organization looks like. Aggressive 90-day MBO’s.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Work] Chasebuzz Site Features 2000+ ICT Success Stories
    "Working in sales for IT solutions for more than 10 years, companies asked, 'What kind of references do you have?'" What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first.
  • SALES CHALLENGER  |  TUESDAY, MAY 31, 2011
    [Work] Coaching’s Fatal Flaw
    As I prepare for the Council’s upcoming teleconference on coaching in today’s buying environment ( SEC Members , register for the webinar here ), I’m reminded of a best practice we profiled that describes how a company managed to work around this challenge by developing a clever coaching roadmap. What’s the problem? 
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Work] In B2B marketing, it’s a no-compromise world.
    “It did make me a little wary about the quality of their work and which one represented the real tone of the business. When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye. It was “ How to Confuse Your Customers in One Easy Step.&#
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 4, 2010
    [Work] B2B marketers must tell their CEOs to stop playing golf.
    These marketers are proud of their diligent work and begin to execute the programs based on their plan. Today’s smart B2B marketers develop strategic, integrated marketing plans that make strong offers to targeted markets using the right channels, the right messaging and the right design. Then their CEO goes golfing.
  • B2BMARKETINGSMARTS  |  TUESDAY, JUNE 1, 2010
    [Work] To increase B2B marketing response, increase response options.
    Why does this work? Many of the best practices I promote for use in email nurturing campaigns, on Web sites, and in offer content come from my direct mail marketing experience. One such practice has been proven effective over and over and over — including a mail-back reply device. Because every person likes to do things their own way.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Work] Three Ways to Build Links in the Age of Google Penguin
    Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. Image credit: Getty Images via @daylife. Why is this important? That’s what we’ll cover today. Internal Links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Work] 5 Lessons from 5 Years of Online Business and Blogging
    Some US friend working at a startup in Chile introduces me to an interviewer and thus spreads my name recognition, check. Some US friend working at a startup in Chile introduces me to an interviewer and thus spreads my name recognition, check. Long-term planning is useless. Which dimension do they operate in? Would you pay for it?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Work] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    Personally, I’m excited to have the opportunity to work with Paul Albright , Marketo’s new Chief Revenue Officer, since he is one of these leaders. Support your claims with facts, and always work from the customer’s perspective in. Fail fast: if it’s not going to work, move on. Be data-centric and customer focused.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Work] The Cobbler’s Children Have No … Marketing Campaigns
    Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Look for assets that scale: that you can create once and use in multiple formats, or that scale as inbound marketing assets that work for you 24/7. Socialize strategically. LinkedIn. Create it.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Work] What Can a Super Bowl Ad Buy You in Content Marketing?
    million (folks, in this market, the economy is working just fine). So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Here are a few examples.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Work] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Many industrial companies and manufacturers struggle with content marketing. Usually the problem stems from three possible scenarios that I’ve come across. Assimilate all that knowledge. Hiring an outside content creator.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Work] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
    Like does not automatically create trust or a desire to work with you. work with B2B clients on media and integrated marketing programs. This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. B2B buying is complex because the products are complex. Emotions stop deals.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Work] Why Context Is the Future of Inbound
    In it, he writes, "On the web, we’re still playing the ‘if this, then that’ game -- merely just responding to a few basic things we know about the people in touch with our work." This is essentially how marketing automation works today. 'Two goldfish go out swimming. How''s the water?". But largely, it''s also about context.
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Work] How to Breathe New Life Into Your Google Search Results With Rich Snippets
    Okay, it''s more likely that you''ll just keep working on other stuff in the meantime, but a girl can dream. The people snippet displays information such as a person''s job title, the company they work for (a.k.a. If you want a thumbnail of a video to display next to your search listing, the markup works a little different.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Work] If You’ve Got It, Use It (Data, That Is)
    What Fandango could have done better: Their “Be the first to know when the Grand Budapest Hotel comes out on DVD” link took me to a landing page, where I had to check a box (AKA do more work). 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). It’s everywhere ( even on our blog ). My wife and I went to the movies last week.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Work] The Future of Foursquare: Understanding Location-Based Marketing
    During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. Crowley is working on partnerships and not looking to sell the 50-person company at this point. Crowley also elaborated on the recent launch of Foursquare's 3.0 version.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Work] Why Your Content Will Never Be Good Enough
    Your solution doesn’t work on mobile devices or manage cloud-based applications. Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Can Millennials and social media solve complex world problems?
    Companies, governments and organizations should be working to create social platforms for this type of mass collaboration. Companies, governments and organizations should be working to create social platforms for this type of mass collaboration. Technology should promote diverse ideas to inform a better outcome. Leadership is lonely.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Work] Lessons from a Year of Email Subject Line Testing - Part 1
    So I put together some hypotheses, drawing from email experts who had done their own research and from my own assumptions, and then went to work testing them. There are tons of different factors that go into an open rate…but that’s why ambitious marketers TEST TEST TEST, to figure out what works best for their mix of audience and offer.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 18, 2013
    [Work] From MAGNET: Fail Fast, Fail Cheap
    Building on those that seem to work and quickly eliminating those that don’t work out as we had envisioned. 'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org. Fail Fast, Fail Cheap. How do we go about this?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Work] When brand enemies unite: Big Blue takes a bite of the Apple
    Once bitter rivals IBM and Apple announced they were joining forces – to ‘redefine the way work will get done’ Described as a landmark partnership, the deal represents a significant push by IBM and Apple to go after the lucrative enterprise mobility market. 'What happens when two big brands with history join forces?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Work] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Whether you''re in a brand new gig and trying to hit the ground running or you''re a longtime veteran looking to stay at the tippy-top of your marketing game, we''re all working to keep up with the latest and greatest trends in marketing. Want to figure out how to make Pinterest work for your B2B company? You need to be on there!
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Work] Sales 2.0 Conference: The Real-Time Economy
    productivity technology that work together to create and sustain customer-perceived value. Instead, we must focus on breaking the box wide open to help customers choose to buy in the way that works for them. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Sales 2.0
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Work] Re-Review: Actionly for Social Media Monitoring & Measurement
    After letting it chug on a week’s worth of results, here are my thoughts… How Actionly Works Check out last week’s review to get an overview of how Actionly works. Last week I reviewed the free trial version of Actionly , which provides social media monitoring and measurement. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Work] Gamergate and the great Twitter Debate
    Instead of working on my business, I was tweeting / chatting / e-mailing. Instead of working on my business, I was tweeting / chatting / e-mailing. 'By Mars Dorian, {grow} Contributing Columnist. It’s a hashtag that’s either about ethics in video game journalism, or harassment of women in the video game industry. participated.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Work] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    Ideally, you come to him or her with solutions that are already tested and proven to work. 3) Work closely with Sales to help generate new business. If your sales and marketing alignment could use a little work, read this free ebook about better unifying your marketing efforts with Sales. There I said it. But how do you do that?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Where Are All The Great Leads Coming From? [VIDEO]
    ” So it might just be a little bit of disconnect between what actually works and what people are hearing is what’s important today. by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. Are marketers focused on maximizing budget vs. generating great leads? Check it out.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Work] 6 Ways To Beat Your B2B Competition Using Social Media
    Promote your capabilities in that area or get your team working on a solution that you can offer to those that need it. What other tactics are working for you? B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research. Identify Opportunities. Produce More Educational Content.
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Work] B2B Lead Generation – It’s about Needs not “Likes”
    Yes, this may not be seen as hard-hitting thought leadership, but this is what will resonate with the people who make the decision about working with your company. If you can connect with your prospects on an emotional level, they’ll feel more closely connected with you, and feel committed to working with your company. Who to Target.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Work] B2B Social Media Example: Dell on Facebook
    How to handle attacks on Facebook by bringing customer service people into the process, whether you work for a large or small organization. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Work] Facebook’s Look Back Videos and the Power of Personalization
    Why does this tactic work so well? Work with the data you have, and be smart about what you personalize versus what stays consistent for everyone. That being said, when you’re working on closing a big deal or maintaining an important relationship, personalized service is the key to separating you from your competitors.
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Work] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Work] Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales
    If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it. So it’s really important that we all work together. by Seth Resler Have you implemented a formal lead scoring and qualification process? We sell floral arrangements.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Work] 10 Most Popular Content Marketing Posts of 2009
    Secrets to Making Online Video Work for Small Business. Secrets to Making Online Video Work for Small Business Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. Kick back and enjoy. But now.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Work] Elevator Pitch: One Sentence Can Change Your Life
    Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Q: Have you worked with…(lawyers, architects, federal employees etc)? One sentence can change your life. Step 1.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 2, 2012
    [Work] ‘The Truth about Leads’ Is Just That
    In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. Most sales people give up after three.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Work] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.   REACH. We know that.  Twitter. Tweets.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Work] Google+ for Business doesn’t have a lot of pluses
    Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. Image via Wikipedia. That’s about it. Now, you should do that.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Work] 9 Elements for a Successful Marketing Program Mix
    Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Work] How to Create Marketing Emails Both Readers AND Inboxes Love
    Why These Elements Work. 5) Dynamic Tags Work: It's a little scary to include dynamic tags in email for fear they'll backfire. See how that works? ;-). As an email marketer , does it ever feel like it's impossible to make your readers and their inboxes happy? What an Inbox-Friendly Email Looks Like. Those are awesome.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Work] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
    Maybe It''ll All Work Out. Yahoo is run by adults (though those mired in the Yahoo-work-from-home debate might argue otherwise) who built a machine that converts pageviews into dollars. So maybe it all works out. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 There’s good reason for impatience.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Top 3 Essentials for Successful Retail SEO Programs
    What has been working? In many cases this is provided during the sales process but that isn’t always how it works. Onsite SEO is so valuable to every single SEO program and the only way to really make it work is to implement the work that is being approved. 'SEO success depends on so many things. What hasn’t? Resources.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Work] 13 Solutions to Your Most Common Landing Page Problems
    Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. Here are few ideas you can try: Work on your SEO. It''s much easier to defend yourself to your boss if you have a hard number saying something does or doesn''t work. right?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Work] The Missing Piece to Your Content Marketing Strategy
    Unfortunately, it just doesn’t work like that. You’ve put in the work to put this great content together—now it’s time to let people know about it. Ebooks, research studies, and infographics tend to work well. This is a great way to expose your work to brand new audiences. What’s missing?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Insider Tips on How to Manage Millennials
    Be flexible:  The biggest factor in whether a millennial stays in a job is flexible work situations. At InsideView, employees have the flexibility to work from home and are measured by results instead of time at the office. Make it meaningful:  Research indicates that millennials want a chance to do work that will benefit society.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 7, 2011
    [Work] Is Your Social Media Marketing Agency Selling “Snake Oil”?
    Everyone seems to be hanging a shingle/sign out today that reads: “Social Media Marketing R Us” Hey, I admit I've jumped on that bandwagon as well, but only when working with my clients to determine how their prospects buy and where they spend their time online. And that would be a huge mistake. Help them see fresh perspective.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, SEPTEMBER 8, 2013
    [Work] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
    While working for her, I learned so much. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Not only did I get to write for her during her tenure at MarketingSherpa, which she founded and subsequently sold, but I’ve watched her grow her various other ventures, such as WhichTestWon.com. You have to test.
  • PAUL GILLIN  |  SATURDAY, MAY 26, 2012
    [Work] A City Yard Transformed
    We don’t have a good “before” photo, but you can get a sense from the picture below what they had to work with. When we moved into an old urban home nearly six years ago, we knew one of the disadvantages was a postage-stamp-sized front yard. of space? It turns out a lot. Which they did.
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