SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 30, 2011
[Work] Weekly Wrap Up - September 30
If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. Happy last day of September! while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Work] How to Gain Real Traction with Thought Leadership: Interview with Chris Koch
Consider Cognizant’s new campaign, which revolves around the concept: The Future of Work. What types of incentives work to get subject matter experts involved in contributing to idea and content development ? The old carrot-and-stick approach works. What does it take to develop a compelling point of view ? Why is this ?
SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 1, 2010
[Work] Savvy Speaks: How To Choose a Marketing Provider
Tip #2: Let social media work for you. Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend. Does she seem knowledgeable? Tip #3: Role play.
DIANNA HUFF - B2B MARCOM | SUNDAY, SEPTEMBER 8, 2013
[Work] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
While working for her, I learned so much. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Not only did I get to write for her during her tenure at MarketingSherpa, which she founded and subsequently sold, but I’ve watched her grow her various other ventures, such as WhichTestWon.com. You have to test.
LEADERSHIP | TUESDAY, MARCH 25, 2014
[Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must. As Ms.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Work] Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
Download the game by clicking here , then read below to get a quick rundown of how the rules work. After revealing the question, in order for the PowerPoint to work properly, you''ll need to click the yellow ''BACK'' button on the bottom right corner of the answer slide. 'School is back in session. Introducing. Marketing Trivia !
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 13, 2012
[Work] Sales Checklist: How Do You Prepare Your Day for Success?
Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work. Summer is upon us and so is the time of the year for weekend getaways. Blog post… Check
FEARLESS COMPETITOR | THURSDAY, JUNE 23, 2011
[Work] My totally awesome review of the book, Launch, by Michael A. Stelzner
Does this principle work? I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. is people just like you! __.
FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
[Work] The state of lead generation today with Jim Dickie of CSO Insights
It’s clear that business as usual no longer works. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here. What’s going on?
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, MARCH 7, 2013
[Work] [Video] Don't Ask Your Prospects This Qualifying Question
thanked her for the insights, and asked if she did any work in that area. Should you as a prospect, "What's in your budget?" You know, a lot of sales training programs tell you that it's very, very important to qualify your prospects. Let me give you an example that I think refutes this entirely. Recently, I got a call from Lauren.
B2B IDEAS @ WORK | TUESDAY, JANUARY 11, 2011
[Work] I’m Not in B2B Marketing – I’m a SCIENTIST!
Not only does it help you work within a process that ensures you’re not missing any steps, it also reminds you to never stop learning. I was once at a meeting with a prospective client (who subsequently became one!) in which we discussed the importance of strategy in B2B marketing. “Is that the case? You use it!
VOLACCI | TUESDAY, MARCH 18, 2014
[Work] About Our Partnership with Net-Results
That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[Work] How B2B Sales Cycles Are Changing
If marketers don’t spend enough time working with the lead in the early stages of the sales cycle, it can end up dragging on or petering out. by Carol Fox As Dylan wrote, “The times, they are a-changing, and B2B sales cycles are no exception. First, let’s define “sales cycle.” B2B Sales b2b marketing
HUBSPOT | THURSDAY, FEBRUARY 16, 2012
[Work] How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
How Content Mapping Works. Content mapping can be tricky because you have to work backwards. Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. But how do you do that? In what order?
LEAD VIEWS | FRIDAY, JULY 22, 2011
[Work] Demand Generation Necessary For Lead Generation!
They together worked hard on Demand Generation, educating their prospects and creating a market for their offerings. Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. valid observation. Marketing Vs Sales. Today marketing is responsible for both Demand Generation and Lead Generation.
HUBSPOT | WEDNESDAY, MAY 30, 2012
[Work] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
ShelterCare works with animals, and this email presents a $10 "Adopter Offer" as a gift to the recipient. Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML. 1) UncommonGoods Tells a Story With Its Products.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 13, 2013
[Work] Marketing 101 for Manufacturers
Marketing & Sales on the “Same Page” – if there are ever two departments within an organization that need to work closely together, it’s Marketing and Sales. Integrated Program – there is no single one marketing tactic that works all the time, so it is important when building your marketing program to have a mix of marcom tactics.
HUBSPOT | MONDAY, AUGUST 5, 2013
[Work] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
Work with products and companies that are pushing the world in this direction, so it''s easier for you to do it yourself, too. '“Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber''s past viewing.” Mass media, mass mailings, and massive audiences.
HUBSPOT | TUESDAY, SEPTEMBER 10, 2013
[Work] Hate Cold Calls From Telemarketers? Here's a Way to Fight Back
Beaumont says the tactic has worked. 'Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future. Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough -- here’s another reason. In the U.S.
HUBSPOT | WEDNESDAY, MAY 9, 2012
[Work] How to Improve Your Email Marketing With an Integrated Approach
As we've said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. Email & Social Media Integration.
HUBSPOT | TUESDAY, FEBRUARY 12, 2013
[Work] How to Identify Content Topics That Hit Home With Your Readers
If your staff and keyword research doesn't give you enough to work with, take a look at external forums and sites for some relevant topic ideas. Performing these analyses frequently is a pretty easy task, and it helps you determine what has worked historically, as well as identify trends over time to see if performance improves. Great!
WRITING ON THE WEB | WEDNESDAY, DECEMBER 12, 2012
[Work] My Business Website: Content for Customers… or SEO?
About our guest author: Scott Buffaloe earned his MBA at the University of Mississippi, and works with his wife, Christine Buffaloe, at Serenity Virtual Assistant Services. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? You need to make your keywords obvious.
SYNECORE | WEDNESDAY, OCTOBER 2, 2013
[Work] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
And usually, what works one day won’t work the next. 'Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising. Did the U.S
SYNECORE | WEDNESDAY, MAY 29, 2013
[Work] Forget Mobile First - Take an Integrated Approach to Marketing
However, speaking as a card-carrying member of this modern-day consumer class, I really don’t spend too much time reflecting on whether or not I am on a mobile or stationary online journey - at least not until one or the other stops working. in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3
MARKETRI | THURSDAY, JANUARY 10, 2013
[Work] Marketri LLC Continues to Expand with Addition of Marketing Manager
In this role, she will work with clients to manage all aspects of their marketing plans and projects. Wasilisin Burns has nearly 10 years of experience in professional services marketing and public relations, and specializes in the legal and financial services sectors. Wasilisin Burns earned a B.A. About Marketri LLC.
DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
[Work] Quick Tip: Increase Conversions – Build Out Your Services Pages
If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to firstname.lastname@example.org. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
[Work] Learn Holistic Lead Nurturing
Because lead management and lead nurturing are pretty new, it’s sometimes hard to visualize how it will actually work in your organization. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? Speakers include Adam Needles (Silverpop), Jay Hidalgo (Annuitas Group), Mac McIntosh (Acquire B2B) and myself.
LEADSLOTH | SUNDAY, AUGUST 30, 2009
[Work] Marketing Automation ROI: Efficiency or Revenue?
Efficiency in itself is nice, but it’s hard to quantify: will it increase the quality of the work? As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 2, 2011
[Work] Act-On Buys Marketbright Assets
Raghaven argues that marketing automation systems are too complicated for freemiums to work well. Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase.
MARKETING GENIUS BLOG | TUESDAY, FEBRUARY 2, 2010
[Work] Top 10 Demand Generation Metrics
But if you want to improve these metrics, you need to know which campaigns are working well, and which are not. Recently, I gave an introduction to Demand Generation Metrics an article that described a general approach to compiling demand generation metrics. Demand Generation Metrics. Marketing’s Sales Value. Raw Leads. Appointments.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 1, 2012
[Work] Total Team Focus: The Ultimate Multiplier
like to write down goals and work toward reaching them. They let me know in no uncertain terms, we have work to do. I’ve always been a planner. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. All was well.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 6, 2012
[Work] Facebook, Tumblr, Twitter, Oh My!
This showed me the atmosphere and culture, revealing it as probably a really great place to work which is one of the reasons I chose to work here! Social media is becoming more and more prevalent in marketing today. Personally, I think it is important to make use of all the social sites and their specific features. Linkedin.
SALES PROSPECTING PERSPECTIVES | SUNDAY, JUNE 24, 2012
[Work] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
It has been a b-e-a-utiful weekend here in New England, and as we all prepare for the coming work week, here is a chance to catch up on some blogs you may have missed last week. hope you enjoyed our little recap of last week’s blogs, now it's time to get back to work. Monday, June 18, 2012. Tuesday, June 19, 2012.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 12, 2012
[Work] The Power Of (Focused) Persistence
But the status quo of just brushing a couple times a day and flossing here and there when it’s convenient is so much easier than taking 30-60 minutes out of your work week to go get a routine check-up. just know how much work and time is associated with a housing move, so I have yet to act on what I know I need.
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[Work] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
How the decision process works. You must have a sound working knowledge of each potential customer and the company and most importantly, the issues they face and how your product can help solve them. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 24, 2013
[Work] Is Your Organization Prepared For Mobile Marketing? [CHART]
found the following chart very insightful especially when looking at the data from the lens of a digital marketer who has worked in marketing from the earlier days of “brochures and batch and blast campaigns” through to today’s Modern Marketing environment. How much of your traditional search yield has been impacted by these new technologies?
ONPATH | FRIDAY, JANUARY 28, 2011
[Work] Social Media, and lead generation, is all about the humor
hope we can work together again and I suggest you follow them on Twitter. Sidebar: If GoToWebinar is listening, you folks really need to work on your conference call technology. Article by Darryl Praill. Marketing Strategist and Founder of DarrylPraill.com. Follow him on Twitter @ohpinion8ted. View the original article here. Thanks!
B2BBLOGGERS | WEDNESDAY, AUGUST 29, 2012
[Work] 10 Questions Your Content Marketing Operations Must Answer
Break down the walls, and create new ways of working together. The single most important thing to remember about the state of marketing right now is that it’s just as much about the reinvention of your marketing strategy as it is about the transformation of your marketing operations. Building A Content Marketing Operation. How old is it?
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 11, 2011
[Work] I Was Prospected By A Robot
Awhile back, prior to coming to work at AG, I was contacted by my cell phone company to take an automated survey. At the time, I was working at a market research firm where my job was to try to get businesses to take surveys much like the one I was being offered. …Okay, so that might not be entirely true. It was just too weird.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 14, 2011
[Work] Sales Pros: Let’s Start Talking Peer to Peer
Confidence goes a long a way in a sales career; second to work ethic, it is what keeps a salesman/woman sane, well fed, and happy. I’m not consumed with what I am going to say next when talking to my friends, why would I act like that at work. To my surprise, I answered him.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 4, 2011
[Work] 9 Tips on Creating a Successful B-to-B Blog
find that 3 posts a week work for me and my audience. Blogs are a good center piece for your marketing strategy, but they are time-consuming, and if not taken seriously, will fail long before they have time to succeed. This helps identify your target audience and a strategy to reach them. Build links - These are important in SEO.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JUNE 24, 2013
[Work] [Video] Strategy to Increase Your Profit Margin
Kim truly didn''t understand the business value of her work. Over the years, he''d seen the impact that his work had on his client''s top line sales. 'How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? So why was there such a difference?
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 31, 2014
[Work] 5 Buyer Persona Questions to Boost Conversions
Buyer personas don’t work unless they’re based on the behaviors of real people. Only then can you begin the work of designing marketing messages that drive sales. 'It’s no secret that buyer personas are a valuable B2B marketing tool. Although buyer personas can inspire magical marketing, they’re grounded firmly in reality.
MARKETING ACTION | MONDAY, JUNE 3, 2013
[Work] Using Long Tail Keywords Strategically
This works in your favor: one- or two- word key phrases are costly to rank for and they don’t convert well. Understand how they work? '“Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids. Do they want to buy one? Take a class?
READYPULSE | MONDAY, JUNE 24, 2013
[Work] Word of Mouth Through Triggers
These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
KOMARKETING ASSOCIATES | THURSDAY, MAY 30, 2013
[Work] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
To help with this last point, I’ve evaluated some of the review sites and options that might work best for your business. PG tends to work best for electronics and computers, but has a wide variety of listings and a huge audience. few considerations: Your campaign must be opted in to Google search. Low or No Cost Review Portals.
MODERN B2B MARKETING | FRIDAY, AUGUST 16, 2013
[Work] The Taco Bell Content Strategy
Oragami works on food! 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. fun way to think about content is what I call “The Taco Bell Strategy” You essentially have some ingredients. Good news is they have something for everyone. The meme.
MANHATTAN MARKETING MAVEN | WEDNESDAY, JUNE 23, 2010
[Work] 4 Ways to Cope with Procurement
Consider these four approaches to working more effectively to get fair value for the contribution agencies make toward client business results. They want to know why the same CD working on two different projects has two different costs. But like sports stars, the impact and productivity of the work is variable.
BIZNOLOGY | THURSDAY, DECEMBER 16, 2010
[Work] Terms of Engagement for Social Media Marketing
Unsurprisingly, this doesn't work very often. Not only will it work better, but I'd argue you'll feel better about it, too. Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. You'll get advocacy.
MODERN B2B MARKETING | TUESDAY, JANUARY 24, 2012
[Work] How to Measure Engagement of Your Thought Leadership Program
Heidi has also worked in product management roles previously at Molecular Devices and Invitrogen. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. Director of Marketing at Ingenuity Systems as a guest blogger. only to end up at the end of the year without a measurable sense of impact. critical step.
BIZNOLOGY | WEDNESDAY, NOVEMBER 7, 2012
[Work] Top 5 Social Business Myths
This works similar to the Pareto principle, or 80/20 rule. Photo credit: Wikipedia. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot.
WINDMILL NETWORKING | WEDNESDAY, APRIL 6, 2011
[Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
Figure out what works and what doesn’t. You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. I often get calls from potential customers looking for the secret ingredient to make them “successful in social media.
HUBSPOT | SUNDAY, JUNE 3, 2012
[Work] A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. So here's a distilled version of all that industry awesomeness in case you missed it while trying to squeeze a five-day work week into four ;-). Recovering From an Over Optimization Penalty From SEOmoz. Muahaha. From eMarketer.
MARKETING ACTION | MONDAY, FEBRUARY 4, 2013
[Work] Content Marketing Plan Methodology
Content marketing is the new “buzz” of today, and for good reason – it works. Organize distribution – At this point, you’ve done all the hard work and now it’s time to organize distribution of your content. To help measure, you can get feedback from sales to see what is working, what isn’t, and how can it be improved.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, SEPTEMBER 4, 2010
[Work] No budget? Apply guerrilla marketing ideas to the social web
It didn’t work, but you get the idea. An idea sprang from my own frustrations of having to deal with office laser printers and copiers which simply didn’t work … when you needed them most. Two of the guys from the band worked for FedEx and started to put a supply of stickers in every truck they unloaded or loaded.
HUBSPOT | THURSDAY, OCTOBER 24, 2013
[Work] How to Write a Press Release [Free Template]
You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating. 'Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Ten years ago, the newspaper was a ritual in people’s daily lives.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Work] The "Three A's" of Nonprofit Social Media Engagement
While this formula works for most individuals and businesses, it''s curiously and uniquely inadequate for nonprofit organizations. 'Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? 1/3 of your posts should be personal interactions. 1) Appreciation.
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Work] Six Ways to Produce Online Video on a Budget
Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) The negligible $14.95
EB2BLEADS | THURSDAY, OCTOBER 13, 2011
[Work] Why British B2B companies neglect marketing and struggle - Part 4
Its not long before they find things just aren’t working out like they planned and marketing seems like a waste of time and money. This is Part 4 of a 5 Part series. Click here for Part 1 , here for Part 2 and here for Part 3. The “product or service” is the most important thing. Exit stage left, a new business is born.
B2B MARKETING INSIDER | THURSDAY, MARCH 3, 2011
[Work] How To Overcome The 4 Main Challenges In B2B Content Marketing
The best practices I have seen work in successful content marketing programs include: Focusing On The Customer. So marketers need to find out what worked and why and then build that into the next round of content iterations. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important?
ENGAGE | FRIDAY, OCTOBER 21, 2011
[Work] Born to Write: 3 Lessons from Rock Stars to Writers
There are videos of sleeping kittens that have millions of clicks, rants about celebrities and First World problems, and an unending supply of crackpots, fools, and fanatics (yes, I realize that I work on the Internet for a living). I t’s rare that I’m surprised by music. They had the crowd in the palm of their hands. He’s singing about us.
HUBSPOT | THURSDAY, JULY 29, 2010
[Work] 10 Steps to Effective Online Marketing For Small Businesses
For this reason, it is essential to have a complete internet analysis tool-suite to help figure out what’s working and what’s not. If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone. image by: ExtraNoise ).
HUBSPOT | MONDAY, JUNE 24, 2013
[Work] What You Missed Today in Marketing: June 24, 2013
No need to freak out -- we''re just trying to find the format that works best for this roundup, so let us know what you think in the comments. 'Surprise! We''re switching things up today for these news-roundup posts. This week, we''re going to try sending you a little digest at the end of the day featuring some news you may have missed.
PAUL GILLIN | THURSDAY, SEPTEMBER 23, 2010
[Work] 10 Tips For Moderating a Great Panel
Like conductors, good moderators do their work in advance to bring out the best performance from the speakers. Good panels really are like orchestral performances: They work best when everyone contributes to making each other look their best. This topic is a little different from my usual fare. Before the Event. Know your place.
HUBSPOT | MONDAY, JANUARY 9, 2012
[Work] How to Revitalize Evergreen Content for a Lead Gen Boost
If you've created this type of timeless content, there are things you can do to make it work harder for you. What do you do to make your evergreen content keep working for you? Evergreen content refers to the content you've produced that stands the test of time. Update Your Most Popular Content. Link to New Content. Re-Market It.
HUBSPOT | FRIDAY, SEPTEMBER 2, 2011
[Work] The 3-Step Hierarchy for Social Media Contagiousness
Takeaway: “Engaging in the Conversation” doesn’t work. Myth: “Please ReTweet” doesn’t work. This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. congratulated him on his recent Guinness World Record setting webinar on the same topic.
B2B MARKETING UNPLUGGED | WEDNESDAY, MARCH 19, 2014
[Work] Is It a Beautiful Day in Your Brand’s Neighbourhood?
Most of it is legitimate, high-value work like Y2K readiness, Affordable Care Act compliance, immigration law and anything to do with taxes or elections, but its existence depends on something that can unravel pretty quickly. Welcome to the hospital suburbs. Other businesses and industries have suburbs too. Seagrams comes deliciously to mind.
ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 12, 2012
[Work] Google+’s Marketing Value
Here’s one key article that shows how this works. I’ve been doing a little research on marketing with Google+ and here’s my epiphany. It’s not a social network. It’s an SEO machine.”. If you set yourself up correctly, your content will be found because Google+ is part of your SEO equation. Interactive google+ marketing seo
VERTICAL RESPONSE | WEDNESDAY, JULY 17, 2013
[Work] The Dissection of a Bloody Good Email Newsletter
Social Sharing Buttons & Social Networks – Like a toned bod, you’ve worked hard on your email newsletter, so flaunt it! 'Are you familiar with the old school Milton Bradley game, Operation? It tests your ability to remove ailments (like a broken heart) from a patient using pair of tweezers connected to a wire. Reviews. Photos.
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 17, 2013
[Work] No, Content Will Not Kill Advertising
Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. 'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. Advertising isn’t dead. The Spectrum of Marketing. mobile banner?
SAZBEAN | MONDAY, MAY 13, 2013
[Work] The Future of Facebook is…. Grey?
More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
FATHOM | MONDAY, OCTOBER 7, 2013
[Work] If All Content is the Same, Will Anyone Read it?
The goal should be to eventually work through all products on the site. When re-writing your product descriptions gets tedious, take a break and start working on unique content for your website. 'If a tree falls in the woods, does it make a sound? If your content is the same as everyone else, will anyone read it? What does that mean?
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Work] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
Expensive: Why would you have your highest-cost people (account executives/closers), doing lower-cost work of prospecting or inbound lead qualification? ” process works. This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. So, should you give inbound leads to your outbound sales team? “No!”
ENGAGE | WEDNESDAY, MAY 18, 2011
[Work] The Next Big Thud
spoke into the phone instead of typing, and it actually worked. GPS stopped working. W hen it comes to gadgets and tech, I used to be a late adopter. didn’t own a cellphone until 2000. But last summer, when a cracked screen covered in packing tape wasn’t cutting it anymore, I made a change. ditched my point-and-shoot camera and iPod.
WINDMILL NETWORKING | TUESDAY, OCTOBER 2, 2012
[Work] The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement
Clarie brings 30 years of frontline development and marketing leadership experience to her work as principal of Axelrad Social Benefit Consulting. STORY + CUSTOMER EXPERIENCE + VOICE = COMMUNITY. Here’s a charming tale about customers becoming part of the story for the San Francisco Giants. BUILD YOUR STORY WITH YOUR FANS. They had big t.v.
SAVVY B2B MARKETING | THURSDAY, JANUARY 26, 2012
[Work] Does your brand stand up?
There is no substitute for doing the work around knowing – really knowing – your business, your motivations, your audience, your market, and your messaging; but … once you’ve laid that foundation you need to remember that "creating" your brand is just the beginning. You are not in control of your brand.
GREAT B2B MARKETING | MONDAY, AUGUST 15, 2011
[Work] How Marketing Can Double the Effectiveness of Your Sales Force
Except in rare cases, this simply doesn’t work. I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless Here are a few examples: Step 1: Tighten the message. Step 2: Generate a bunch of leads.
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 25, 2010
[Work] What Mockingjay can teach us about blogging
Of course this is not going to work in all circumstances. Anyone, who has children or who has every stepped foot in a bookstore knows that the third and final book of The Hunger Games: Mockingjay was released yesterday at 12:01 am (and finished at 11:30 am by all us diehards who have been waiting on pins and needles since the last book).
GREAT B2B MARKETING | MONDAY, DECEMBER 30, 2013
[Work] Marketing Resolutions for 2014
But the resolutions you have for your work life can be just as important. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave. will think of some more excuses. You can read about our top five 2014 marketing trends here.
SAVVY B2B MARKETING | TUESDAY, AUGUST 18, 2009
[Work] Social Media Reality Check: No One Cares – It’s not Real Life
Highlight someone else's work on your blog, tweet someone else's posts, or promote someone else's event through LinkedIn. Joining forces on a project involves recommending someone's work in the most active way possible and also creating the opportunity to deepen your relationship with the other party. and I'm a marketer.
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Work] Content Fusion: How Stories Are Shared in a Social World
It’s called Content Fusion, and it harnesses and works with this new freedom to separate content from format and channel. One of the very best videos to articulate the problem, Web 2.0 … The Machine is Us/ing Us , is now several years old. It also pointed to the solution. Witness Flipboard. Then, think about format.
B2B VOICES | FRIDAY, AUGUST 5, 2011
[Work] How do you reach the guy with the wallet?
I had a client who works in the production/post-production technology industry for the film, advertising and broadcast verticals – straight B2B transaction- ask me what the benefits were of using tools like Twitter were for selling a product that’s tens of thousands of dollars directly to a production house or film team.
VIEWPOINT | MONDAY, APRIL 18, 2011
[Work] He was in grave danger; there was only one way out
He then killed the next closest rattler, one after another he worked carefully as he eased his way to the barn door and safety. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Poisonous snakes. Rattlers.
PAUL GILLIN | WEDNESDAY, FEBRUARY 9, 2011
[Work] How Groupon Could REALLY Break the Mold
Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February? Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 30, 2013
[Work] Businesses, Don't Become a Social Media Pariah!
We have never worked together, gone to school together, or met one another in person. 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. So don’t do it online.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 27, 2012
[Work] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
While getting to the ultimate decision maker is crucial to closing business, doing the leg work of calling around an organization to learn as much as possible is equally as important. I was recently reading a comment posted on Linkedin that really caught my attention.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 28, 2009
[Work] Got Content? 10 Steps to Repurpose Your Best B2B Assets
If so, I'd love to get your thoughts on what's worked well and what hasn't. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? You have multiple touch points with a client over a period of time.
SYNECORE | THURSDAY, APRIL 3, 2014
[Work] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
recent post in Venture Beat reports that Sony has recently rolled out its own VR headset, Project Morpheus, which will work with the PlayStation 4 home gaming console. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. billion, an estimated 18.4 The Platforms of Tomorrow.
PAUL GILLIN | FRIDAY, SEPTEMBER 2, 2011
Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. My work setup includes four monitors powered by two PCs, each running voice recognition software. Without the Internet, I’m almost unable to work. Downed trees in Framingham (Photo via Framingham Patch).
B2B VOICES | TUESDAY, JUNE 22, 2010
[Work] Social Media for Financial Communicators
If you have yet to visit StockTwits you should check it out — especially if you work for a publicly traded company. This could be a great opportunity for you to work with your finance team and play a key role in educating your C-suite about social media. You can review the entire event on the Facebook page created by Ragan.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Work] Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign
As always, be sure to watch your Facebook ads very closely during launch to ensure that everything is working properly, and that your budget is being spent wisely. Between the IPO, debate around GM's ad performance, and Zuckerberg's recent marriage, there's been a lot of controversy -- or at least chatter -- around Facebook of late.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 8, 2013
[Work] Marketing with What Makes You Happy: Content with Johnny Cupcakes
m lucky enough to work with one of the best content marketers out there. This step-by-step process can work with essentially any brainstorm about anything. Though I do work for a marketing automation company where I use tokens in emails and landing pages like it’s going out of style, I do believe this to be Johnny’s signature.
VERTICAL RESPONSE | TUESDAY, AUGUST 6, 2013
[Work] How to Go Out on a Vine for Social Media
For starters, businesses that don’t already have a full-fledged website, as well as an active social media presence, may want to work on developing those first, says Stephanie Schwab, CEO and founder of the digital and social media marketing firm Crackerjack Marketing. million shares (to Instagram’s 2.17 million.). All rights reserved.
HUBSPOT | THURSDAY, JULY 12, 2012
[Work] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
However you acquire that information, a salesperson probably wants to work leads with the highest budgets first -- so score them accordingly! Or are you looking to sell to leads that work at a tiny little local business, as opposed to enterprise organizations ? Lead Scoring: 13 Pieces of Lead Intelligence You Can Use. Phone number?
CONFLUENT FORMS | MONDAY, NOVEMBER 15, 2010
[Work] Creativity with Blogger; using it to make quality websites beyond the Blog
CONVERSIONATION | MONDAY, JULY 30, 2012
[Work] The Social Media Olympics: the Downsides of Real-Time
Yes, you need to be fast when things go bad, but you should do it in a professional way if you work for a business. It’s criticized by the public despite the ‘ go easy messages ‘ What the IOC seems to have forgotten is that nor the public, nor the athletes work for the IOC (OK, in a way they sort of do in a sense). love it.
HUBSPOT | FRIDAY, JANUARY 4, 2013
[Work] 15 Examples of Brilliant Homepage Design
Well, it's really about more than looks along -- it also has to work well. You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week. That's right. Always changing.
DIGITAL VOICES | FRIDAY, OCTOBER 4, 2013
[Work] This Week in Digital Strategy 10.4.13
The evidence for the trend toward free apps was rehashed again in a series of blog posts and other online discussions over this past weekend, written by those in the know – app developers themselves who are today still trying to make things work. 'Happy Friday, everyone! They risked lost traffic and sales.
DIGITAL VOICES | TUESDAY, JULY 16, 2013
[Work] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
Brands are engaging customers with Vine videos highlighting their product lines, the behind the scenes work that goes into making the product or service, and quirky looping short stories. Both platforms have had tremendous success in the short-format video wars and the jury is still out on which platform is going to be the big winner.
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Work] Rock and Roll Content: How to Create Hits Like the Legends
The band’s greatest works were rich epics with characters and conflict. In the band’s most noted and memorable works, Pink Floyd went way beyond the concept album. The band rallied for the working class. It worked. 'Face it: As a marketer, it gets harder every day to get noticed. tune in. Why, you ask? Volume.