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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Work] How to turn employees into a beacon for your brand
    Except it could be working harder. By {grow} Community Member Deborah Lewis. Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Serious, concentrated, a bit down at heel. The first one didn’t know.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Work] 10 Little Ways to Make Your Data Far More Compelling
    And while you might not always like it, we'd argue that the most important part of any campaign comes after all the work has been done. Sure, it's easy enough to make simple charts, but to really take your next reporting to the next level and present the true impact of your work, you need to be laser-focused on the details. Nice work.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Work] Top Marketing Predictions For 2014
    So while CMOs and heads of sales will need to lead with courage to put customers ahead of worn out notions that overly promotional marketing and the hard sale still works, Marketing and Sales leaders will be setting up enterprise big data platforms to follow customer trends. think I had the topics right. Big Data marketing (personalization).
  • LEANDATA  |  TUESDAY, JANUARY 5, 2016
    [Work] Build Versus Buy: Why You Really Need LeanData
    It’s exactly why our algorithms work so well.”. At best, you’re going to come up with something mediocre and that doesn’t work quite the way you want it.”. self-built system will require ongoing resources just to keep it working. LeanData automatically matches leads to accounts. After all, how hard could it be? Lee asked.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Work] The God Complex and the Importance of Trial and Error
    Now Unilever did this and it didn’t work — too complicated. You try out all 10, you keep the one that works best. You keep the one that works best. You see how this works, right. We have no idea why it works, no idea at all. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Work] 6 Tips for Making the Most of Your Retargeting Campaigns
    Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. Real quick, to clarify how retargeting really works, take a look at this visual: Image Credit: Retargeter. Ready? repeat, 2%. But how?
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Work] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Cookie-cutter marketing content and one-size-fits all communication does not work in this new environment. And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. You should work to inspire your audience consistently. That’s where demand gen comes in.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Work] 10 Inspiring TED Talks That'll Boost Your Self-Confidence
    He believes that when people gain this confidence, they start working on the things that are really important in their lives -- and come up with more interesting ideas. 5) "The Day I Stood Up Alone" by Boniface Mwangi. Some days, you just feel. It happens to all of us. Where should you go from there? They could be just what you needed.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Work] 4 Reasons No One Likes Your Email Campaigns
    Email marketing works the same way – if you (or your vendor) has a less-than-stellar reputation, your e-mails may be getting rejected. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Work] B2B Social Media Example: Dell on Facebook
    How to handle attacks on Facebook by bringing customer service people into the process, whether you work for a large or small organization. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Work] Is Marketing Automation Worth the Investment?
    You get to see which campaign touches (both messaging and channels) are working best. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. What’s all the hubbub, Bub? Is it worth the investment?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Work] Publishing is dying because marketers are the new publishers
    They can’t interrupt people with ads the way they used to, because ads don’t work online unless they are laser focused on what people are doing (such as search ads). You can scoop up the writers and other content providers that once worked for publishing companies at pennies on the dollar. But very few people take them.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Work] 4 Ways to Find Marketing Qualified Leads on Twitter
    What are their job titles and where do they work? This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. They’re Talking. Final Thoughts.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 4, 2016
    [Work] What Do Creative People Mean by “Craft” Anyway? [Unthinkable Podcast]
    “That person gives several damns about their work” — right? When someone utters the phrase “care for craft,” what do you hear? And what do you see? Maybe you picture someone dutifully whittling a piece of wood. Maybe you think of a brewer holding up their beer to the light to examine it. Read More.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Work] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    If you do want to shoot outside, then there are ways to make it work. So don't make this a half-hour break from your work: Give yourself plenty of time for setup, taking the photos, and going through them -- I'd suggest two or three hours, minimum. 7) Practice in the mirror. Check it out below. What Makes a Good Headshot? His trick?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Work] 5 Tips for Creating Effective B2B Marketing Videos
    This does not work. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Work] Marketing Automation for Sales Development: An Essential for Revenue Success
    This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. Contrary to what you might have thought, B2B sales isn’t all about working with incoming leads. Lead Scoring and Collaboration. Sales b2b
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] Bridging the Massive Social Media Gap Between Sales and Marketing
    Leveraging social media and online communities to drive revenue works. In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. Whats even more surprising is that 31% of companies still block social media from all employees.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Work] 9 Data-Driven Copywriting Tips
    Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Work] A Tale of Marketing Halloween Horrors
    Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. Some were even expecting a bonus for their hard work.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Work] How to Create Evergreen Event Themes, Without the Christmas Trees
    Also your brand/design team, who take pride in the quality of their work, is probably going to be frustrated with having to scramble in different directions. Or it can be something as simple as not talking about demand generation when working with a consumer audience. 3. Connect to your audience. Why did you select those events?
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Work] Listening for Content
    Talk to your staff about what they hear from customers, and work with them to become targeted listeners. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers. What do you think?”. Thank you.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Work] Rise of the Marketing Platform
    Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign.  Let’s face it: the way consumers live, work, and interact with technology isn’t organized around your campaign schedule. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Too see why, read on….
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Work] Beyond the Google Privacy Policy to Free Market Privacy
    Can companies use privacy as a differentiator? I don’t know if any of these ideas would work. Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. It’s clear that no one is terribly happy with the current situation.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Write Ridiculously Persuasive Landing Page Content
    But then I started working for an awesome company where I believed in the solution we offered. You’ve got some work to do, then. I used to think persuasion was a dirty word. It’s crazy what that can do for changing one’s philosophy. wanted our audience to believe, too. It’s a natural defense mechanism. Therefore we need to persuade.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Work] Lead Generation: How Do You Balance Quantity with Quality?
    Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. But it doesn’t work to only reward for the number of leads. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Rewarding people to do it well is even trickier business.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Work] My PocketCHIP is a portable Linux box
    — I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Work] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Without doing these things, chances are, your hard work will be drowned in the content sea. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” FollowerWonk. BuzzSumo. Keyhole. Klout .
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Work] 4 Exercises To Improve Internal Collaborative Planning
    Particularly for those growing organizations with dispersed teams, a collaborative strategy helps improve siloed communication, align internal efforts, and avoid the notion of ‘ working harder, not smarter.’. by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing. Modern Marketing ‘results’ are not mere numbers.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Work] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    and your CRM, and help cut through many of the challenges you will face in making it all work. Yes, that means connecting your MAP campaigns to CRM campaigns, and writing some code to do the copy, but it works. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Medium: CPC, email, etc.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Work] Time Constraints: Content Marketing’s Greatest Challenge?
    Data shows us what’s working, what isn’t working, and where to direct our energies going forward. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Work] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    It’s really important to understand the needs of the Sales organization and how different representatives work with unique accounts. by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. But what if that approach is geared to solve the wrong problem?
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Work] Developing Differentiators: How Research Can Help You Pass the Test
    Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Work] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    This gives you the opportunity to bring on sales talent that already understands your business, is proven to work in your culture, and knows your processes and cadence on day one. The prospect must work somewhere that could purchase your solution.  Here are some of the metrics and processes we’ve learned work best over the years. 1.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JULY 12, 2016
    [Work] Net Promoter Score (NPS) in B2B – the evidence
    In other words, it seems that NPS doesn’t always work in B2B environments and should be used with caution, if at all. If it works as the theory predicts, that’s great and you’ll reap all of the benefits that NPS can bring. Net Promoter Score (NPS). It’s a focal point. It’s intuitive. The result? But hold on. There’s a problem.
  • JUNTA 42  |  TUESDAY, JUNE 15, 2010
    [Work] Whose Business Are You Developing?
    Here is the comment in its entirety: I'm a recent CM ( content marketing ) convert, with a bit of a push from Joe and the Content Marketing Institute - nice work folks, keep it up. CB Whittemore wrote a fantastic post last week for the Content Marketing Institute about  how to think like a content marketer. But my Aha!
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Work] 15 Blog Design Hacks to Maximize Social Sharing
    Including the icons of social network in your blog design background, can work in the reader’s subconscious to make them more aware of your social media presence. Flare (another very popular share button plugin), on the other hand, would work better with a design that is slightly more fluid and rounded. Image source. Be Sticky.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Work] 7 Unglamorous, Unpopular Truths About Content Marketing
    Working with our agency customers and other partners like Facebook , Twitter , LinkedIn , SurveyMonkey , or GoToMeeting to co-create and co-promote a piece of thought leadership content. We work well together because we complement one another. 7) You can cheat. It’s something you do because it works. So, h ow do we do it?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Work] [Video] For Faster Decisions, Be a Decision Guide
    When you're a decision guide, people trust you and will want to work with you. Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. Instead, help.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Work] Your Marketing to Millennials Is Failing Because of Your Stereotypes
    They fall into the misconception that marketing doesn’t work on Millennials. Because this approach is so widely copied, Millennials can easily see when a brand is shamelessly working to gain their attentions, and it can have the reverse effect—instead of being drawn in, they run away. Debunking Millennial Myths.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Work] A sustainable process for optimized content marketing and brand publishing
    But there’s also a lot of internal work that needs to be done if you are a larger brand with an internal marketing department. Work together on a system to help the editorial board stakeholders stay informed of their roles, task completion checklists and sign-offs for any particular project. It’s a common challenge. Everyone is busy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Work] Savvy Speaks: Did You Hear the One About the.?
    However - a word of caution - this isn't work to be assigned lightly. When you can get humor to work, it's a great win, but this may not be right for everyone. Tim Washer recently posted an article in Chief Content Officer Magazine about humanizing B2B content. That got us thinking. Jamie. Lighten Up Already! Humor is hard.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Work] Savvy Speaks: When Outsourcing Makes Sense
    To get the most from working with a consultant, you need to be prepared to describe your company's culture, challenges and goals. If you haven't heard it yet, there's a new buzzword out there in the business world; it's "giggers." So when your plate gets full, what functions make sense to outsource to an outsider?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Work] The New Marketing World: Conversations not Campaigns
    The multitude of mediums we can use to speak to our marketplace is revolutionizing how we work. worked with a marketing organization that generated more leads than the previous year, but conversion-to-sales remained dismal. In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference.
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [Work] What Is The Internet Of Things And Why Care?
    The world of technology has been rapidly improving in just the last decade and these improvements have been working to connect almost everything with an on and off switch to Wi-Fi or the infamous cloud. The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? B2B Web Strategy
  • CHIEFMARTECH  |  MONDAY, AUGUST 8, 2016
    [Work] The Great Marketing Migration
    Selecting which agency to work with. But they’re working on it. While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this: marketing is migrating in-house. Or that there aren’t new and exciting opportunities in the services space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Work] Case study: Is the Procurement Department finally ready for social media?
    The working capital tied up in material sitting on the floor was just the tip of the ice berg! This could expose personality and political hurdles as well as best practices of the people who are making this work in the very best way. The working capital tied up in material sitting on the floor was just the tip of the ice berg!
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Work] Conference Attendees: How to Get the Most Bang for Your Buck
    If you are actively looking for a job or gathering ideas of companies you’d like to work for next, definitely spend a majority of your time networking during the conference. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. Tell us in the comments!
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Work] 7 Amazingly Effective Lead Nurturing Tactics
    Which lead nurturing tactics work best? As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Tweet this stat ).
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Work] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    As for Switzerland, the strategy has worked for me. I try to remain open, inviting both sides to engage respectfully. Overall, I think most clients want to work with positive people. news, whether negative or positive) and what’s working (i.e., ” CommPRO.biz’s mission is to help its readers: WORK SMARTER.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Work] The Complete Checklist for Creating Compelling Calls-to-Action
    The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders. Definitely experiment with which "clickable designs" work best for your CTAs -- they could drastically improve your conversion rate. 8) Add alt text. client call. not a lot of time for those big campaigns, huh?
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Work] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Gather the revenue influencers in your company—CEO, marketing, sales, operations, IT—to gain insight into the way your internal teams work together. In part one , I provided insight into the why and what of a lead-to-revenue assessment. Your assessment should identify weaknesses and gaps in seven key components of your flow.
  • HUBSPOT  |  TUESDAY, DECEMBER 15, 2015
    [Work] How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips
    These wallpaper designs -- in combination with your folder system -- make it easy to corral specific sections of your work. The latter will require you to sign up for a free account , but here's how it works: Capture an image by clicking on the extension and selecting an option from the menu. Have you lost count? Image Credit: Gizmodo.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Work] Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
    Now, if you've already been dinged for those low-quality links in the past, it doesn't work retroactively. A couple months ago, we covered a pretty ridiculous story (well, most inbound marketers thought it was ridiculous) about a webmaster who was threatened with the long arm of the law if she didn't remove an outbound link on her site.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Work] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    How can you find the marketing tactics that will work for your company? In many organizations, sales and marketing teams only “work together” in the sense that they’re all getting a paycheck from the same company. It’s lonely at the top. That’s especially true when it comes to marketing technology. Making a Play. Consider the facts.
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Work] 4 ways Danish companies can nail B2B marketing in English
    As social media blogger Dan Purvis explains , staff that view content creation or social media activities as yet another task to cram into their hectic schedule will resent, rather than appreciate the work. One softly-softly approach we’ve witnessed is to hire in local, part-time writers who work 20 to 30 hours a week. Choose your mix.
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Work] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    As William Edwards Deming noted some decades ago, “Certainly we want good results, but management by results is not the way to get good results…work on the causes of results.”. This webinar will give you 9 ways to work on the causes of results.  9 Steps to Lower Customer Acquisition Cost (And Higher Value). We’ll cover: 1.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Work] The Secret to Creating Irresistible Marketing Offers
    Why do these elements work? Limited-supply offers work best when it is known demand is high, or else there isn’t a sense of competition or urgency (for example, if you were selling an item no one wanted, limited-time or supply technique might not matter). Share what's worked for you in the comments The Story of Gmail.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Work] 3 Tips for Embarking on an Account-Based Selling Program
    As seen in the Cloudera study, ABS works. There are many schools of thought around which cadence works best, but generally, you’ll see a number of touches over a seven to ten day period. If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. Be The Expert.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Work] A Tale of Two Websites: Good/Bad Content
    Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? He’s not a psychologist.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Work] RedPoint Offers Broad, Deep B2C Marketing Automation
    It can work with standard files and SQL databases, with native connectors for SQL Server, Netezza, Oracle, and Teradata. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The data features are especially impressive.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 9, 2015
    [Work] How Mobile Content Can Make Your Whole Strategy Go
    Responsive design – making sure images are sized properly for viewing device and ensuring speedy load times – must be a priority or you could alienate the audience you work so hard to get to your site. He goes on to offer a few stats and suggestions for making content more accessible without losing its oomph. Read the full article here.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 8, 2013
    [Work] 4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
    While your company’s dance team works on the next viral video in the lunchroom, let’s look at a more practical strategy for video in social media. YouTube has been working on making it easier for people to subscribe to channels by introducing a guide on the home page.  For a long time, the only YouTube strategy was viral video. 
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Work] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Twitter ads work well when in conjunction with a current marketing campaign, or promoting a special deal or promotion for social media fans only. These work the best for retail brands and other B2C companies. After all, everything in moderation, right? Bidding on Your Own Branded Terms. Yikes! That’s not good. Sneaky? Uncool? Totally.
  • JUNTA 42  |  TUESDAY, FEBRUARY 14, 2012
    [Work] The History of Content Marketing – How Brands Have Become Storytellers [Part 1]
    Talent – In the past, most journalists were against working for non-media brands, as it was seen as tainting their profession. The stigma of working for non-media brands, although still remaining, is not nearly as strong. The Furrow Magazine from John Deere – 1931. Content marketing is not easy. Barriers to Entry Are Gone.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Work] 10 Common Phrases You Should Stop Using in Client Emails Immediately
    If you respond to a client's request with "I'll try to get that done by Wednesday," or "I'll try to redo the color scheme," you aren't exactly instilling confidence in your ability to get the work done. Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. Maybe.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Work] Compelling Newsletter Content:2 Big Problems
    When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Brains love order.
  • ANNUITAS  |  THURSDAY, MARCH 3, 2016
    [Work] Q&A with Craig Rosenberg on the TOPO Summit
    love marketers and work with marketing all the time, but understanding the entire story is the key to success. Husband and father of three. 2. Student of B2B sales and marketing. 3. Teacher of B2Bsales and marketing. Q: You have been involved in some exciting ventures…TOPO now has its own event – a sales-focused event. Aren’t I marketer?
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Work] 35 SEO Copywriting Tips for Rocking Content
    Work in Bolds and Italics. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Why work harder than you have to?  . SEO copywriting refers to the art of writing copy that ranks well in search. But it’s not all about rankings and traffic. Bookmark, share, and enjoy! 1. Do your homework.
  • B2B MARKETING ONLINE  |  MONDAY, JUNE 14, 2010
    [Work] Green is innovation's new frontier
    But environmental policies and protocols – the behind-the-scenes work - that prove how the environment is at the heart of organisation. Working with CO2balance.com, an independent project organiser, Toshiba helps its customers offset residual emissions from the production and operation of its networked printers through such a scheme.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Work] Have you become a STOP SOPA lemming?
    If there is no hope of getting paid for the difficult work and sacrifice that goes into creating content like this in the future, I will never write another book. ” You’re sticking it to me, and millions of other writers, filmmakers, musicians, software developers, and other hard-working content creators. Follow the leader?
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Work] Sales Enablement Best Practices
    Selling the company’s products should be a team effort; sales and marketing working together to create consistent and growing revenue streams. The exact opposite is the case; marketing and sales must work together to achieve revenue goals. Encourage reps to speak openly about what is working and what is not. Industry expertise.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Work] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Now is the time to create a mobile marketing strategy that works! KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. Mobile Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 7, 2013
    [Work] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them:  Barbara Kantorski, Office Administrator at Tecogen , Greater Boston Area.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Work] 10 Beginner Twitter Tips for A/E/C Firms
    If you understand the basic terminology of Twitter, the following tips will help you get your firm’s Twitter page up and running and working to your advantage. If you still need to brush up on your Twitter terms – I highly recommend The Tao of Twitter by Mark Schaefer to get a working knowledge of the network. Yes, simple!
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Tips For Writing A Case Story
    Also consider including a quote from the professional in your firm that worked on the client's project. Will it work or not? Describe how you helped the client and try to paint a clear picture of what it's like to work with your firm. Does writing a case story feel like a bad trip to the dentist? You are not alone.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Work] Savvy Speaks: Harpooning the Fail Whale
    Put your experiences (good and bad!) to work for you by ensuring you never make the same mistake twice. People Skills: When something does go awry be gracious, be honest, and put your best conflict resolution skills to work. You messed up. Big time. What do you do next? So - how do YOU handle failure? Jamie. Knock on wood, right?)
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Work] Why I Hired the Fake Steve Jobs
    It used to be that if you were a top-tier journalist like Dan, you went to work at a world-class publication (like Forbes), and that would pay you a nice salary because they sold a lot of ads at good prices that were placed around your content. HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. Be helpful.
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [Work] A Framework for Measuring Influencer Marketing Success
    At Traackr, we’re fortunate enough to work with amazing companies that are defining the practice of influencer marketing – including program measurement. Before we dive in, I do want to mention that most of what I’ll be sharing is based on my personal experience working with Enterprise B2B Technology companies. Program-level.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 7, 2012
    [Work] Being Nice Pays In Sales!
    What I will say however, is it’s a lot more fun and professionally fulfilling to work with people who fall into the former category. It’s a rough and tumble environment where the smartest, hardest working, most innovative companies thrive. Sure, we work for our customers, but that does not mean we are not equal professionally.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Work] Focus. Its Power Is Unlimited
    The team is dressed to impress visiting clients and prospects, the reps are working the phones, the office is abuzz with intensity. On an individual level it’s still about the customer or prospects seeing value and enjoying the customer experience or the process of working with a sales rep through the buying process. Love it!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Work] Focus. It's Power Is Unlimited
    The team is dressed to impress visiting clients and prospects, the reps are working the phones, the office is abuzz with intensity. On an individual level it’s still about the customer or prospects seeing value and enjoying the customer experience or the process of working with a sales rep through the buying process. Love it!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Work] Total Team Focus: The Ultimate Multiplier
    like to write down goals and work toward reaching them. They let me know in no uncertain terms, we have work to do. I’ve always been a planner. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. All was well.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Work] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership. How Much Am I Spending? All questions should start with the PPC budget.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Work] 15 B2B case studies show how content marketing drives ROI
    Its presence on each network is tailored to that platform, so for example on LinkedIn, it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. 21% say they are successful at tracking ROI (source: Ad Age ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Work] CMO Insight: Tips For Managing A Shifting Role
    Connecting sales channel silos - “Build stronger bridges with every sales channel.” To meet the demands of sales quotas influencing the organization, it’s critical to work more collaboratively with customer facing teams on account planning and opportunistic activities.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Work] Why Digital Wallets Encourage Spending
    Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too. What you can do, however, is work to make the payment process as simple as possible. There is a universal truth we must acknowledge. It’s easier to spend money if we never hold it in our hands.
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Work] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    We are great at producing sell sheets, offer sheets, whitepapers, and spec sheets telling prospects how our products work, feel and operate. Work to establish regular discussions with the people that cover your trade. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Work] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Duh. I''ll spare you my rant on why crowd sourced recommendations are a bad idea (hint: when you''re sick, do you go to a doctor or ask a bunch of random strangers which treatments worked for them?) There’s a reason I’m not a professional copy writer, which is that I’m bad at it. and ask specific enough questions to get meaningful answers.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 14, 2010
    [Work] Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
    Too much content can be difficult to manage In a previous life as a marketing manager, I worked with a product line that was very mature that had a lot of content. Determine what to keep If you have content that is working well and generating the kind of downloads you want, great. Over the holidays, I was on a cleaning rampage.
  • MARKETING ACTION  |  FRIDAY, JULY 19, 2013
    [Work] Making the Most of Vertical Marketing
    Demand Gen Report recently published an insightful article about vertical marketing, Vertical Industry Marketing Gains Momentum But Requires A Learning Curve , in which industry leaders discussed the opportunities and hard realities of making vertical marketing work well. What works for you in one market may not work in another.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 27, 2015
    [Work] Four new effective presentation techniques you can use right now
    So I’ve tried to create either a buffer or work-around for anything I can think of that would jeopardize my talk. So I've tried to create either a buffer or work-around for anything I can think of that would jeopardize my talk. think they’ll help you too. The black slide. This is a simple idea with big impact. Simple words.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Work] How to Get More Out of Your Content Promotion
    by Dayna Rothman You have worked hard to create some awesome content. We work with our influencers very closely when launching a new content piece, particularly our large Definitive Guides. Now what? Promotional channels include email campaigns, events and social media. Write a press release. B2B Marketing Event Marketing
  • E-QUIP  |  WEDNESDAY, APRIL 1, 2015
    [Work] How to Make Your SOQs More Client Focused
    Don''t simply provide a scope of work; demonstrate that you have a deep understanding of the project from the client''s perspective and how best to deliver it successfully. You may have little idea what specific projects you might be working on. Describe how you will optimize the working relationship. Don''t give up yet!
  • E-QUIP  |  THURSDAY, SEPTEMBER 26, 2013
    [Work] Writing Effective Proposal Resumes
    know that''s hard to hear for someone who''s proudly summarized many years of work experience in a multipage resume. For example, some clients are particularly interested in seeing that members of your project team worked on your firm''s most relevant projects. Or do they? Here are a few suggestions: Limit resumes to one page.
  • E-QUIP  |  FRIDAY, JUNE 12, 2009
    [Work] Raise Performance With Real-Time Coaching
    They all worked with world-class coaches. It needs to be hands-on, in-the-moment, as the work's being done. Does it work? A fundamental problem in our business is managers who are too busy and distracted to manage. Managers, by definition, are appointed to accomplish company and team goals through the efforts of others.
  • E-QUIP  |  MONDAY, APRIL 26, 2010
    [Work] Displacing the Incumbent
    For another, in this economy you're only going to grow your business by taking work from competitors. Imagine the client says, "We're already working with (the incumbent)." The support you provide in this area will initially be part of the sales process, but could eventually lead to contract work. Not necessarily true.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [Work] The 9 Immutable Laws of Social Marketing
    On Tuesday, May 21, at 11 am Pacific, Jim will present “ The 9 Immutable Laws of Social Marketing ,” a free webinar crafted to share what works today in social marketing. You’ll learn exactly what they did and how it worked, and how you can adapt the same principles in your social marketing strategies. Build a social media fan base.
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