Page 99 of 208 Previous | Next 
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Work] 6 Twitter Contest Ideas Worth Exploring
    Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest. Fastest correct answer. Sweepstakes. What can the app do?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 28, 2014
    [Work] Expert Ebooks: Relax and Write
    In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Often, the pre-work to writing an ebook hasn’t been done. When you write words to impress, you don’t write well.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Work] Expert Ebook University: Publishing at Sea
    'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. The problem in going on this cruise is that I’ll be brimming over with new ideas and have too much work to do when I get back!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” They don’t know the traps to avoid, what doesn’t work, or how to guarantee a knock-your-socks-off ROI. While technology has changed a lot about the way we work, it has not changed how we actually close deals. We’re always “on.”
  • VIDYARD  |  THURSDAY, AUGUST 22, 2013
    [Work] How to choose the best music for your video marketing projects
    Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. After this period, the work enters the public domain. 'Music is one of the most powerful catalysts for creating an emotional connection with your audience. Consider the role of music. Example of fresh mix use music: 3.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Work] 9 Search Marketing Tips for Effective B2B Lead Generation
    As I mentioned in my recent piece about “ 7 Tactics that are Working for B2B Lead Generation Today ”, try to customize and update at least one form field in new online campaigns. You have to go down that road of social relationships and work hard to stay on track. '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY?
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Work] With Social Media Networks Constantly Changing, How Can You Keep Up?
    6) Use what works for others. Use several different platforms but find ways to make them work together and complement each other. 'Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. And that’s great, right?
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [Work] Building Your Brand
    So let me offer a working definition for our purposes, one drawn from some of the most respected books I've read on brand: Brand is the perception in the mind of the customer that differentiates a product, service, or company. Work deliverables. There are relatively few strong brands in the A/E profession. Brand goes deeper. Invoices.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Work] Swag Marketing: Get Your Swagger in Check
    work at Marketo’s HQ in San Mateo, CA. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name? And that’s when it really dawned on me – swag marketing is a legitimate strategy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Work] Get Marketing Content On the Go: Listen to This Blog!
    HubSpot blog content strikes a healthy balance between the two extremes of listening to Lady Gaga on your way to work and listening to boring, nonfictional books on tape. Listen While You Bathe: Taking a bubble bath to relax after a long day's work? Grab your headphones and a dustpan and brush, and listen while you work!
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Work] 5 Best Practices for Outsourcing Quality Content
    Many experienced content creators can write information that works well for both search engines and readers, even if they don’t have direct experience in the niche. They’re all brilliantly talented, famous authors who don’t edit their own work. 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 14, 2010
    [Work] Best Web and Landing Page Design Tips of 2009
    Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Thesis Tutorial – Customizing the 404 Page by SugarRae.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Work] Information isn’t power anymore
    Let’s face it, we are all proud of the work we do. Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. They wanted information about your products and services and where better to go then the company website? Difficult? Impossible?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] How to Optimize Your B2B Landing Page
    This is the main number you are working to increase. 'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. Generating leads with social media can be increased in two ways. Landing pages are about action.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] The Evolution of a Marketer
    At this time, marketing was still focused mainly on the relationship between business and customer and their psyche, the way they shopped, work, and played. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, APRIL 17, 2011
    [Work] Will Internet Transparency Devalue Craftsmanship?
    Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Work] 5 Steps To Get Daily Blog Visitors
    Work the “it takes a village” mentality. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Work] Website Elements that Hamper Inbound Marketing
    series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Avoid business babble. View Original Article
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Work] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  She went on to say that "never before. has so much data been gathered about so many people for the sole purpose of selling them ads". 
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Work] What To Do With a "Not Quite Ready" Technology Case Study
    But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Work] Is Your Topic Worthy of a White Paper?
    This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. But of course, not every topic is suitable.or even best presented in a white paper format.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Work] Using Social Media to Launch and Promote a Product
    Cost : $16,000 (borne by the publisher) Email Email still works, especially if you have built a database of 160,000 over the years. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Work] Building the Data Foundation, A Brief Interlude – Master Data Management
    understand the implications of MDM on marketing; it means working with other parts of the organization - including IT - to develop corporate-wide standards and define common data management processes.  A key component of that strategy is to establish the data management architecture that will most effectively support your objectives. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Work] Don’t Turn Your Elevator “Speech” into a Commercial
    Explain briefly what you do, whom you work for, and the results you achieve. You’re at a networking meeting. A woman asks you what you do. You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. Her reaction is immediate… and predictable. DON’T. Try to sell.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Work] Effective Communication Tips for Web Designers
    How they display websites to users and how those users respond indicate exactly how communicative our work really is. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Work] When Employees Kill That Million Dollar Marketing Effort
    If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Facebook page? Would you be surprised if I  say, your Company’s most important marketing assets are its employees. The problem is, marketers often forget to look at this important aspect. No related posts.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Work] Epically Awful Social Media Blunders and Why Your Business Should Care
    However, not every business has been able to make social media work for them. 'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. Here are a number of social media blunders that you should try to avoid.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Work] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    Technology has changed the way we''re working with Sales and IT. What have you found works for you in terms of a blog process? JS : I call it the daily discipline of the content marketer, but it could be applied to any other aspect of work or life. 'It''s a tough world out there for CMOs. Consumers have changed the way they buy.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Work] Our Top Predictions for Facebook's Secret January 15th Announcement
    Facebook's been working on building an actual robot, available for purchase, that will follow you around and speak your status updates to you. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 18, 2012
    [Work] Life Cycle of Mass Media Technology
    We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 4, 2011
    [Work] What breast exams can teach you about B2B
    The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 28, 2007
    [Work] B2B Lead Generation Blog: On giving away ideas
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They provide too much information.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Work] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    Those of you who are either digital natives and just do this or digital immigrants like me who work like the dickens to live/learn/work this way know that the learning (and responsibility to contribute.which is why I am sitting here exhausted on a Friday night but feeling the need to share) is so poweful that it literally changes the game.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Work] 5 Signs to Qualify Your Demand Generation Play
    And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Here are 7 tactics that are working for B2B lead generation today. Let’s discuss what works and why. Less is more.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Work] When B2B Messaging Builds To A Climax, You've Made Your Point
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Work] 7 Webinar Tricks Every Marketer Should Master
    It's much more work than just creating a deck. With inbound marketing, the name of the game is content: plain and simple. Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Work] 10 Creative Team Outing Ideas Employees Might Actually Enjoy
    This works best for a more extroverted group -- if your team isn''t into strutting their stuff on stage, consider an idea on this list that caters more toward their personalities. Take your team to a trampoline gym for some jumping fun and a chance to work off the day''s stress. Does your team need a bit more pep in their step?
  • FATHOM  |  TUESDAY, OCTOBER 15, 2013
    [Work] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
    love my job because I get to work at the intersection of technology and healthcare, two rapidly changing industries. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Medicast, for example, turns your living room into a doctor’s office for real-time diagnoses.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Work] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.  Thanx everyone for the reads, encouragement and support. Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  Enjoy.  . Branding.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Work] Do we regulate social media or use it to stop hate speech?
    Alas the PMO’s Twitter handle is busy tweeting about the Prime Minister’s mundane work schedule! After my article this week on the tragic riots in India , purportedly fueled my social media and hate sites, my friend Prasant Naidu offered to write a post with a view from inside the country. By {grow} Community Member Prasant Naidu.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Work] Does Your Drip Marketing Leak Leads?
    Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? The best practices use message mapping to align lead nurturing goals and content before the actual work begins. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Work] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    We’re excited because our new book, Control Alt Delete is coming out in May, but the focus for us as an agency isn’t on us, it’s on the client work. by Jason Miller Mitch Joel is a digital marketing expert. blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Work] The Death of SEO? The Evolution of Search Engine Marketing
    Instead of relying on the low valued tactics hit by updates like Google Penguin, search engine marketers are working on “what’s next” to maintain a successful SEM program. The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. Probably.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 18, 2012
    [Work] Keeping Skippy Busy: The Scourge of the Summer Student
    Your summer just became an endless search for things to keep the student busy, because even if you stack up all those tiny tasks you keep wishing would just get done, they probably amount to a week of work, if that. Make your Skippy set it up and take it down a few times just to see if everything works. They can roll their eyes.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] A Manifesto for Us Frogs
    Some of Godin’s previous books such as Tribes the Long Tail have focused on macro trends ,  while others have stayed in the marketing world, but Linchpin grabs themes from througout his work  and delivers a smack upside the head of everyone who still labours mightily waiting for the recognition and reward they dimly recall being promised.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Work] The Furry Dead Things at the Unimpressed Feet of Sales
    If you’ve been working in marketing for any length of time you have had a similar encounter with the sales team. And, because you are a team player and want to help, you’ve probably worked very hard to put together pages and pages and pages of materials to help your colleagues sell. Selling is work. And what did you get? grunt?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Work] LoopFuse in the Marketing Automation Times [Podcast]
    And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. It’s about 20 minutes long. Enjoy!
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Work] SnapTags vs QR Codes
    Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 28, 2011
    [Work] 3 Inside Sales Rep Production Killers
    see a lot of managers that don’t give their reps all the tools they need forcing them to do ancillary work rather than make dials. List work – List work is boring, mindless and it takes long periods of time to get through. There should be no side jobs while working in the ISR role. Get a good list.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 19, 2010
    [Work] Sales Prospecting: Add A Little Personality
    Examples of work we've done in their target market.CHECK". The prospect would introduce themselves and I would immediately throw away the game plan I had just worked on. My straight ahead, timeline format wouldn't work with a prospect that asked questions about my family, my golf game and why I like strawberry jelly better than grape.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Work] The Dissection of a Bloody Good Email Newsletter
    Social Sharing Buttons & Social Networks – Like a toned bod, you’ve worked hard on your email newsletter, so flaunt it! 'Are you familiar with the old school Milton Bradley game, Operation? It tests your ability to remove ailments (like a broken heart) from a patient using pair of tweezers connected to a wire. Reviews. Photos.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Work] The rench in marketing - making way for dyslexics
    As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. that these kids need to be taught differently in order for them to learn. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Work] Sales Enablement 101: Treat Salespeople Like Customers
    Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Work] Savvy Speaks: How Do You Use LinkedIn?
    That is the kind of detective work that didn't exist before LinkedIn. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie. Whenever you create a blog post, white paper, eBook, video, etc., This helps your content spread farther. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Work] What MLMs can Teach us about Social Media
    In the end, it's just a new way of using what works to build relationships and sell products and services. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. campaigns and MLMs. Web 2.0
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Work] Google’s new strategy: We do everything
    Page has been smart to shutter all sorts of businesses that weren’t working but he remains laser-focused on going after these competitors at every turn. am not criticizing Google for this–whatever works–but just pointing out that even giant companies in this space feel the need to align, but not Google. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2011
    [Work] Do you appreciate your blogger network?
    For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. And the main way that you show your appreciation is to do as much of the work for them as possible. You need to make sure you’ve set up the pitch and the campaign. Any more and we maybe get only a tweet or a Facebook Like.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 24, 2013
    [Work] 7 tips for credible video in your B2B marketing
    As you might gather an engaging client to work with, and a good place to discuss and refine my own thoughts on how to do B2B marketing – particularly when it comes to the use and abuse of subject matter expert videos in marketing and communications. So the kind of people who choose to work for it are especially serious about their work.
  • E-QUIP  |  TUESDAY, AUGUST 3, 2010
    [Work] What Can We Learn From Matchmaking Sites?
    Sure, some aspects of the dating scene have their appeal--meeting people, starting new relationships, walking away from those that don't work. Many firms have been desperate for work, and writing proposals (albeit mostly losing ones) provides more immediate gratification than the process of cultivating client relationships. Maybe.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Work] The 2011 #Nifty50 Top Twitter Men Reprise
    Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Steve is a senior corp comm practitioner and has worked with Apple, Mitsubishi, Philips, and THX.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 19, 2012
    [Work] Do This to Build Sales Confidence Before a Meeting
    It really works! I don't know about you, but my career has been fraught with moments where I lacked sales confidence. When I first started selling, I'd sometimes sit in my car for a half hour before I'd force myself to get out. Other times, the sales anxiety I'd feel literally made me sick to my stomach before a big meeting. But wait!
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Work] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
    We want your feedback on what’s working, what’s not, and lessons learned in 2013. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. Inbound phone leads have the greatest lead generation potential of all lead types.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] Exciting New Product Enhancements from Ifbyphone
    Now your agents who are working from home can have full visibility into the call center, enabling them to collaborate with other reps and make better decisions that sometimes are impaired by telecommunication. eliminating much of the hassle involved when employees work from home. Updated and Organized IVR. New Read-Only Manager Panel.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Work] When Did Automated Dialogue Trump Real Conversation?
    work with B2B clients on media and integrated marketing programs. Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Real conversations need to come back into marketing communications. Is a Trend Forming?
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Work] 3 Ways Your B2B Content Can Provide the Most Value
    The fact is that we know what makes a good personal gift, but we sometimes fail to put that knowledge to work in our marketing. Work with them, or a similar organization, and share what you are doing. 'Most of us wouldn’t give a friend or relative a highly flattering portrait of ourselves as a gift. To do that you have to listen.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 13, 2012
    [Work] Sales Leadership: Climbing Mount Everest
    But it’s how people work together that matters the most-just as it does in business.  The work is organized in a way that clearly leads to achieving the team’s goals.                                                                                                                         1, 2, 3, 4, 5. GRRI:  Assessing Your Team. Goals.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 7, 2011
    [Work] The Difference between Average and Top Performers
    It also means that there is an expectation or attitude from management that is transmitted to the team that WE will be successful, WE are winners, WE are better and WE work together. The Difference Between Average and Top Performers. What do you need to create this environment? Top 15 Account Plans –if appropriate. Move up and move ahead!
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Work] The Ladder of Emotional Values: Pleasure Reigns
    What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online? similar hierarchy of emotional values exists. Instead they go with their gut reactions. Videos. Music. Digg this!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 23, 2010
    [Work] The Mental Side of Sales and Leadership
    In sales we have peaks and valleys, successes and failures as professionals; you must work to control your subconscious mind-feeding positives, and not becoming distracted on the golf course or during a sales process. The Mental Side of Sales and Leadership. On the plane to Seattle Sunday morning I read about ¾ of the book. Acumen Mgmt.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Work] Website & Blog Headers: 5 Keys for Branding
    What are the key elements to a custom blog header that work well for online content marketing? These elements may seem obvious, but often, when working with clients, they are so close to the blackboard, that they forget key elements. How do you like my new look? big thanks to my friend Paul Hart who took the photo. An attractive photo.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Work] Hiring an SEO Firm? A Cautionary Tale
    The owner of Client 1 was happy with the design work done on his site but not with the lead generation. ” The client did not need this sinceYouTube works just fine. ” That’s an hour to set up for a meeting to review their work with Client 1. This is a guest post by Todd Hockenberry. Search Rank. Difficulty.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must. As Ms.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Work] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    By interviewing people in your target audience (working moms, college students, small business owners, etc.), Ask them questions about the things that are most important to them, such as their work, families, hobbies, and frustrations. You’re kind of working backwards in a way. Why does it work so well? You READ!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Work] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    It’s great to put aspirational data/reporting strategies together, but the fact is, you have to work with what you have. How do you absorb all of the information you have and decide what’s meaningful in helping to create sales qualified leads (SQLs), and provide sales with the content necessary to be successful in their follow up efforts?
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Work] About Our Partnership with Net-Results
    That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Work] Innovation in the Nation
    The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Work] Five Tips for Achieving Social Media ROI
    What’s working for you? Social media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on investment. 1.     Listen to your buyers to determine their needs and preferences for consuming content. license.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Work] Tooting My Own Horn: Guest Posts You May Like
    I’ve been working with Ginger Burr, of Total Image Consultants, for about four years now. In this post I wrote for her blog, I discuss how “dressing up” each day for work — even though no one sees me — has positively impacted my own perception of myself and my business. She is FABULOUS.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Work] Weekly Wrap-up: March 23rd
    Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming. Bad for demand gen.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] Savvy Speaks: Inspirational Marketing Campaigns
    use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Clear, concise and creative. can't resist a clever turn of phrase. Wendy.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Work] Savvy Week in Review - August 5
    as we kick off the last month of summer, the last thing on your mind may be work. How can it be August already? But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think again. by @briansolis. Are you tuned in?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 15, 2012
    [Work] Finally! The True Secret to My Sales Success Revealed
    It worked. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. Seventeen magazine. read it religiously to find out how to get a guy to really like me. It was horrible.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 26, 2011
    [Work] How Long Should Sales Nurture Leads From Their Teleprospecting Team?
    From what I’ve seen it typically works out to an average of 1 call and 1 email. If you ask me, these are the things that outside reps get paid to work on beyond the pipeline on their immediate radar. Anyone who has made cold calls in their day recognizes that it isn’t always a walk in the park. Then what happens?
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Work] Fall Trends: Location, Mobile and Group-buying
    The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Jump-starting your fall marketing plan can be a great way to put some momentum into your work after the dog days of summer have passed. Location, location, location. You’ve been fighting it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 31, 2012
    [Work] How Do You Ask The Tough Sales Questions?
    Here are two questions that usually don't work: "Is there a line-item in your budget for this project? There always seems to be that moment in any sales process where you have to ask that one tough question. It can be awkward for most of us, but asking the tough ones let us know if we have a valid opportunity on our hands. How much?".
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Work] Philosophical Questions of a Marketing Automation Prospect
    As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse. The holidays are a time of year when people ask themselves deeper and meaningful questions. Where did the Prospect come from? Who is this Prospect or, what is the worth of this Prospect?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 20, 2011
    [Work] 3 Tips To Simplify Cold Calling For Greenhorns
    We can put all the prep work in that we deem necessary, but from what I’ve seen there is no better way to learn than to just get knee deep in the muddy cold calling trenches. Being new to inside sales tends to be a bit intimidating. Obviously this can confuse the greenhorns who are trying to game plan for every situation.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 7, 2011
    [Work] Never Ever EVER pass these leads to sales!
    Bad leads not only don’t close, but they waste time that we could have used working on an actual deal. An issue that comes in between the usually tender and caring relationship that sales and marketing has with each other is that of confidence in the other group. We make our money bringing in revenue. Why do we not like this list?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 17, 2010
    [Work] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
    If I were a better boss I’d have a more automated way for leads to be written up (I’m working on it). Now that I have completed my first year of blogging I now feel I’ve earned the right to Jump the Shark and create my first ever Top 5 List. 5: “I forgot” Seriously, this was given to me once. That’s it.
<< 1 2 ... 97 98 99 100 101 ... 207 208 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1