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  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Work] Avoid Sites That Sell Followers
    All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. will not get you the results you desire.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Work] 18 Ways to Promote Your White Paper for Lead Generation
    Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Company Blog.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Work] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. Does this sound like your firm? If so, you’re not alone. On Twitter or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Work] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : Working at a desk all day (especially in the winter) can lead to a day of cold hands. Why it’s a great gift : I personally have told many people exactly what’s on this cup since I started working as a content marketer. FRIENDLY REMINDER : Gift-giving season has arrived. Available on Zazzle.com.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Work] Why Your Best Salespeople Will Love Predictive Marketing
    They will embrace the data and work with others in the organization, particularly Marketing peers, to apply the predictive scores and insights to maximize their results. 2. They don’t get bogged down in disappointments; they bounce back and work even harder to seize the next opportunity. Modesty. Conscientiousness. Curiosity. Martin.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Work] 5 Ways to Make Your Blog Post Interactive on the Cheap
    Listen to all different kinds of podcasts to figure out what works. As you develop your podcast and find what works, you will find you can adjust and evolve episode to episode based on listener feedback or performance statistics. Static marketing content is as outdated as print-only newspapers. Not convinced yet? via GIPHY. 4) Qzzr.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Eventually, you’re bound to find the promotion tactic that works best for your manufacturing content. You know your manufacturing audience. Deep breath.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] Building a Growth Strategy for the Undifferentiated Firm
    Say, for example, you specialize in working with manufacturing companies. With that in mind, statements like “We care about our clients,” or “We do quality work,” or even “We have great people,” are not differentiators at all. But almost every firm will stake a claim around good people and good work.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Work] Introducing…The CMO Nation!
    We already have several exciting things in the works that you can look forward to on CMO Nation. Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. But wait—there’s more!
  • E-QUIP  |  TUESDAY, DECEMBER 17, 2013
    [Work] Could More Admin Support Improve Profitability?
    In exploring what their work entailed, I discovered that much of it was doing risk calculations. "Is that something that we could train our admin staff to do?" I asked. Much of the work this individual performed had previously been done by the project manager—documentation, accounting, tracking, coordination, communication.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How many Twitter accounts should you have?
    ” And the business benefits start to accrue. I was on the receiving end of these conversations, all of them resulting from friendships that started on Twitter: “Would you be interested in working for the UK government?” How many Twitter accounts should I have? For instance I have two accounts, business and personal. 
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Work] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. Google+ can work to effectively build up your firm’s online presence one follower at a time. Managing all of your social media accounts can be exhausting.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Work] Which Companies are Totally Nailing B2B Marketing?
    Companies will have to work harder to cut through the clutter and they’ll increasingly find ways to utilize social media marketing for business-to-business interaction. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Salesforce.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Why You Should Never Use a Website Builder to Design Your Website
    They will also work with you and tailor your website design to your needs and your business. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Work] Tips For An Effective Content Marketing Strategy
    With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Work] Get a Responsive Website Design With These 5 Tips
    WordPress solution will only work on WordPress sites and not on other platforms, for example. If working on a new website theme is too time consuming, you can opt for a plugin. How does your website look on a tablet or smartphone? If your website doesn’t look sharp on mobile, you’re not alone. Verify your website.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Work] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    software company I worked for back in the 90′s shipped the product (at that time on multiple floppy disks) in enameled steel cases (many of which later ended up in customers’ garages—they made excellent tool boxes). A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Well, no. 32.17.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Work] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    million viewers in a couple hours with minimal work sounds great; even if it comes with a $54,000 price tag. It takes time, dedication, and hard work to create great content and generate inbound leads. But those who are willing to do the work (including the company referenced in this post) get to see a real return on investment.
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Work] What Holiday Shopping Taught Me About Email Marketing
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Online Engagement is about the trip not the car
    You don’t need to do all the work yourself. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Work] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In fact, some companies assign new salespeople to work the dead lead file, often with surprising success. Opportunity – An opportunity is a lead that has been qualified and is being worked in an active sales cycle, with a potential dollar amount assigned. Your mission is to turn them into raw inquiries.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • VISUALLY  |  THURSDAY, JANUARY 21, 2016
    [Work] Visually Appealing: Behind Our New Logo
    Bottom line: we produce amazing work day-in and day-out for our clients, so we need to walk the walk, too. Since we work with the best creative talent on the market, it was a no-brainer to pull in a designer from our talent community to assist with designing our new identity. The Visually team is very excited to unveil our new logo.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 8, 2013
    [Work] The 10 Best Sales One-Liners of all Time
    More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers. Great sales managers are great coaches. To successfully motivate their teams, managers should first make themselves equal, rather than different. Learn them.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Twitter SEO? Think Twylah.
    The Twylah founders shared with me that ads and sponsorships on Twylah pages really work. Keep your promotions out of the stream (it doesn’t work anyway). Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. Promote your Twylah page instead.
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Work] Has the Demand Gen Dilemma Got You Down?
    The problem is that management sees only the end results of other companies’ efforts and grossly underestimates the work involved in the strategy, development, and acquisition of skills to pull it off effectively. Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. That's Crazy!
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [Work] Your proposal lost. Conducting a RFP post-mortem
    Revisit your "default proposal"; is the format and content working in your favor or working against you? The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. Do you know why you lost?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 4, 2013
    [Work] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    Consumers love seeing the inner workings of a business, even if it’s just a glance (check out how Tesla did it in this video showing how a Model S is made). Additionally, if you have a fun work environment or an interesting product creation process, show it off. Let’s find out. What do you want your viewer to know or do?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2011
    [Work] 6 Signs You Need Marketing Automation
    By agreeing on what lead score is ready is for sales, and how sales will follow up, you are saving both teams time and working towards common goals. 4. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. You Can’t Target the Right Prospects. The Remedy. The Remedy. The Remedy.
  • BIZNOLOGY  |  FRIDAY, MAY 16, 2014
    [Work] Link building basics: Niche analysis
    Understanding your online niche and environment is always important if you’re working to build links. Link building is never easy and it can become quite technical at times, but mastering the basics will give you a foundation to work from. Search engines can drive highly relevant, qualified traffic. Locate Target Audience within Niche.
  • SNAPAPP  |  THURSDAY, NOVEMBER 5, 2015
    [Work] CEB Sales and Marketing Summit: Throw Away What You Know
    Your content can help your buyer work through their buying process as well as giving you important information you need to appropriately engage and challenge your buyer. I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. We need to make it easier. To get news?
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Work] What Effective B2B Content Marketing Looks Like [New Research]
    Work still needs to be done on documenting strategies and missions. It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. The answer may (or may not) surprise you. Effectiveness increases when the team understands what success looks like.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Work] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be employed in an organization, profit or non-profit, or work as an entrepreneur.  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards. blog posts, tweets, news articles), and must be good storytellers. Must be active in social media (e.g., must have at least 200 followers on Twitter). Dino Dogan @dinodogan.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Work] 20 Proven Ways to Increase Engagement With Your Audience
    This typically means creating Facebook posts for outside work hours. However, Experian Social Media Manager Mike Delgado recommends experimenting with different posting times to capture the attention of prospects who use LinkedIn outside work hours, including evenings and weekends. Why Engagement Matters. Be Distinct. link]. link].
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Work] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Ian’s webinar will include a discussion of how to measure inbound as a profitability lever, attribution, the cause and effect relationships between content and sales, and how to differentiate your content from your competitors’, all leading to understanding which bait works, which leads to economies of scale.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Work] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    The mistake many marketers make is they choose the channels they themselves frequent or what they “think” works. What types of messaging and tone of voice works best for the different profiles of people I am targeting? Sometimes this is the case, but not always. Is social media right for your market/customer base?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Work] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    But after only a few months of blogging, they saw their efforts to bring in more traffic was working -- and it was time to invest in writing long-form content. Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 17, 2011
    [Work] Your company’s single biggest mistake on Twitter
    Here’s an example of how this can work to create brand loyalty, even on a local basis. Let’s start this post with a little quiz.  I’ve assembled a few Twitter avatars from my Twitter stream.  But I think that’s just what makes this a best practice. Your company is not choosing just a picture. Just puzzles me.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 17, 2013
    [Work] Maximize Inbound ROI: Clicks, Content and Conversion
    Inbound’s goal is to create awareness and action that leads to engagement, so you can measure the metrics that indicate it’s working, such as click-throughs. If you’re thinking about return on your marketing investments, you should know that Jim Lenskold, President of Lenskold Group , wrote the book – literally. What is ROI? Just sayin’.).
  • TRAACKR  |  THURSDAY, AUGUST 27, 2015
    [Work] The Key To Find Influencers For Your Brand
    Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are participating in. What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. Don’t sacrifice relevance for reach.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Work] B2B Content Marketing: How To Get Your Prospects To Love You
    Who does your buyer persona report to at work? Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. For ages, marketing was constrained by space limitations (i.e.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Work] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    In our constant hunger for the latest and greatest, we have mostly abandoned these working class heroes–message boards–preferring exciting new money to boring old money. The problem with most social media marketing agencies is that we’re fickle. But isn’t any kind of money good? How do I know this?
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Work] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    Hiring managers (42%) who utilize LinkedIn believe that emphasizing volunteer experience on a profile is just as important as highlighting a formal working background. As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Work] France’s Google is different than ours
    That said, there’s no guarantee that things that work for you locally with also work for you abroad. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. Even the 30s. Oh, wait!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Work] How Smart Marketers Are Winning With Email Marketing
    It means that those marketers saw what was possible for email marketing, and they made a plan—and their plans are working, because email marketing is generating more leads than ever before, and according to SoftwareAdvice ,  40% of B2B marketers rated the leads generated by email marketing as high quality. What does that mean exactly?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Work] Why paid search is still frustrating for searchers
    There’s nothing intrinsically wrong with doing so–maybe it works most of the time–but frequently the searchers are looking for something far more specific than the the advertiser pays off with. Photo credit: Wikipedia. It ain’t true. Part of the frustration comes from advertisers who use broad match for keywords.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 6, 2012
    [Work] 5 Smartphone Applications Every Salesperson Needs
    Below is an overview of the top 5 apps that will help you do your work more effectively. As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. CamCard. Square.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 24, 2013
    [Work] 5 Ways to Assess the Success of Your Logo
    Does it work across media? Something like this may work in a pinch or on a very temporary basis, but pay no more than whatever you think zero thought and a couple of minutes with Adobe Illustrator are worth. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. Here are the top five. 1.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Work] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Find out what works for your company — you might be surprised. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. million followers and growing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] How Much Should Sponsored Articles Really Cost? [New Data]
    How to Make These Sponsored Content Formulas Work for You. Or maybe you work for a blog or publication and you’re wondering what you should charge for sponsored articles and sponsored content package deals? Sponsored articles are one of the new shiny new objects in the content marketing world. Everything else was classified as a blog.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Work] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    How to set up a Facebook fan page that works by Direct Creative Blog. Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm. Does Facebook Work? Always.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 11, 2012
    [Work] The 4-1-1 Rule for Lead Nurturing
    As long as it’s relevant and useful to your audience, it works for lead nurturing. by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The 4-1-1 rule can also apply to your lead nurturing using email. This is where the 4-1-1 rule can apply.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
    More recently, researchers have also found that creative inspiration comes more often to people who work in rooms that are painted blue. They share a common brain processing center, the cingulate cortex , and work in conjunction to tell the body how to behave in response. Emotion is a major force in online sales. We can’t prevent this.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Work] Building Media Relationships & Maximizing Positive Coverage
    Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? Spend time reading their work to get a firm understanding of the news and information they cover. We have a big media interview coming up, but how do we best prepare for it? Marketing
  • SNAPAPP  |  TUESDAY, DECEMBER 6, 2011
    [Work] An Epic Battle & The Little Guys Win: @freshtilledsoil & @Snap_App Score at MITX Awards 2011
    categorization he says, that applies seamlessly to all elements of life (give it a try below -it really does work). The SnapApp team was in good company last night at the 2011 MITX Interactive Awards Ceremony , held?at at the Boston Sheraton. Hysterically sarcastic co-host John Michael Higgins ?waged waged an Epic Battle of his own -?
  • SAZBEAN  |  FRIDAY, JANUARY 17, 2014
    [Work] eCommerce Customer-Centric Sites with Great Design
    You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 22, 2011
    [Work] Savvy Toolkit - Required Reading
    A favorite Aunt gave my kids a huge collective works of Dr Suess book several years ago. The mere size of the book makes it ideal for the coffee table of our family room so unlike most of our other books which are required to live on the shelf this one is always front and center in our lives. would add a few books to this list.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Work] HubSpot Releases Social Inbox and Reveals So Much More
    It’s possible to simply push recommendations to an external CRM platform, but setting a connection for each point of contact quickly becomes a lot of work. The temptation to eliminate that work by building an integrated CRM system is hard to resist. Users can drill into each post to see a complete profile of the poster.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 5, 2013
    [Work] 5 Ways to Optimize B2B Social Media…And Get Results!
    How does this process work? Go ahead and embed a few high value SlideShare presentations into your LinkedIn profile too—it works! In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Click to Tweet this….
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Work] How Social Media are Challenging the Old Media Business Models
    Most of the models like advertising, affiliates, premium (“velvet rope”) services have been tried and work pretty well under certain circumstance , but  “Social value” model hasn’t been explored that much or hasn’t been considered as a valuable enough on its own. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Work] Marketing Analytics and Good Strategy Go Hand-In-Hand
    An important part of our work is making sure we have strong relationships with and are collaborating with our clients as well as our internal strategy and technology experts to be sure that the analysis fits within the bigger picture. It’s critical to make sure all the individual parts within a chain link system work together as a whole.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Work] Creating a content marketing plan — without any content
    It makes no sense to work on micro-content on Twitter if you have nobody listening!  Obviously there are hundred of other ideas I’m sure you can share with the community but this is at least a start that a small business owner can work on 15 minutes a day. You’ll need to weave these keywords into your micro-content.
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Work] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    This is the beauty of the a good marketing dashboard, it provides instructions on what to do in a variety of situations. A bad workflow work, but only in limited situations. Marketers can take the time to find optimizations and identify what’s working. Both of which are important skills in today’s data driven marketing environments.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 1, 2013
    [Work] How to Improve Relationships with Customers You’ve Already Won
    Work on your follow ups. Start by evaluating how you  follow up  with clients after you’ve closed a sale. simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship. Also, the more they know you, the more they trust you.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Work] Social Media Agency Simply Zesty Creates Content in Balance
    Agencies frequently struggle creating social media content because their staff needs to focus on billable work. As a business, we’ve worked hard on ensuring we have the right mix of time spent on all 3 areas, and of course that the billing accurately reflects this! Let’s start at the top. RSS is fine for that!
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Work] The Utility Of Social Business: 5 Strategic Wins
    To the Millennial, access to the internet and social tools is the norm, a necessity for them to succeed in their work. Because they have been educated through the social experience, collaboration tools are a core component of their thinking and work styes. Thank goodness for social data and context aware processing on the open Web!
  • SNAPAPP  |  TUESDAY, MAY 5, 2015
    [Work] 5 Elements of the Most Engaging Content Experiences
    Make these shared goals and values front and center in your content to truly define your relationship with your audience and what you’re both working towards, together. By Victoria Hoffman , Content & Community Manager at Uberflip. You don’t need me to tell you that audience engagement is important. Context. Facilitation. Participation.
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Work] etiquette, media planners, vendor relations, media teams
    It’s a well-known fact that the Media Planners at agencies are often inundated with their work – between the media planning, optimizations, calls with vendors, internal meetings, and financial discrepancies, there never seems to be enough hours in the day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Work] A plan to earn your way into the hearts of Internet influencers
    Give them something that makes their lives or work more efficient (tools, technology, apps). Give them something that makes their lives or work more efficient (tools, technology, apps) - Offer an unusual experience (huge opportunity in the travel and hospitality industry). By Mila Aroujo, {grow} Community Member. How do you do that?
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Work] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    Certainly there are generic guidelines for the best times and days to send emails , but the only way to truly find out what works best for your business is to experiment with different times and collect data on your audience's engagement over time. The keyword here being "a lot.". Where's a marketer to start? Enter email client data.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Work] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, to make this whole social competitive analysis thing a little clearer, let's pretend you work for Dunkin' Donuts' social media marketing team, and you're curious how you stack up against Starbucks. Twitter.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Work] Up Close & Personal: The Continuous Evolution of B2B Marketing
    He’s been a marketer for nearly 20 years, with an emphasis on digital marketing for more than 15 years and working with high-profile brands like The Walt Disney Company, Orbitz and WinZip. The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. Great.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Work] 17 of the Best WordPress Plugins for Marketers
    Here's the good news: We've done the work for you. 40,296. That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. Below you'll find 17 fantastic plugins every marketer using WordPress should know about. Check it out: Pre-Just Writing.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Work] When Doing Content Marketing, Create a Header for your Content
    Ready, fire, aim does not work in marketing. Failure to plan is the biggest problem in B2B marketing today! In Lisa Dreher’s Marketing Made Simple TV “ Anatomy of a Great Marketing Campaign ” show, you learned how an award-winning marketing campaign was built upon a foundation of deep research and planning. And so forth.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] How A Small Business Can Automate Social Media And PR
    If you have press relationships (and you should always be working on a few in your back pocket), work with your reporters and offer them your editorial calendar and see if anything looks interesting. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty.
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Work] The 2015 Modern Marketing Experience Begins Now
    At SnapApp, we’re privileged to work with some of the most creative marketers out there. The Oracle Marketing Cloud Modern Marketing Experience (MME) kicks off this week in Las Vegas. Celebration of Marketing. 2014 was a great year for content marketing. One of the highlights at MME each year is the Markie Awards ceremony. See you in Vegas!
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 23, 2012
    [Work] 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki
    We’ve personally worked for the very best – and the very worst bosses, including Robert Greifeld , CEO of Nasdaq/OMX (One of the best!) really hope you find a way to share this post with your boss… I have a flawed and incomplete understanding of what it feels like to work for me. Our only 5 star book of last year!).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Work] The 12 Beliefs of Good Bosses
    We’ve personally worked for the very best – and the very worst. really hope you find a way to share this post with your boss… I have a flawed and incomplete understanding of what it feels like to work for me. 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki. Bob Sutton. What do you think?
  • E-QUIP  |  SATURDAY, APRIL 23, 2011
    [Work] E-Quip Blog: Expertise vs. Leadership
    Some have difficulty shifting their focus from project work. The temptation for many "expert leaders" is to continue to spend much of their time doing project work. For example, who better to define improved work processes than the people on your staff who actually do the work? Monday, April 25, 2011. Many are. Posted by.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Work] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. Whatever the mix of people you end up working with, they''ll help you uncover the things you didn''t know you didn''t know. What information exists on it already?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Work] List Buying: 3 reasons why this tactic can be deadly for marketers
    Doing marketing right, building relationships and creating love for your company, requires some work. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Work] Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
    Read more about #Nifty50 in Chapter 12 of The Social Employee (McGraw-Hill, 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo. 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Know someone who deserves to be considered?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Work] InfusionSoft ICON: Contined Focus on Helping Small Business
    InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load.
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Work] Interesting Infographics: A Social Media Etiquette Guide for Business
    This infographic by Toll Free Forwarding  offers insights into the etiquette that some of the bigger social network users expect from businesses like yours, to ensure you take the right steps when working with these platforms. Keep your posts safe for work, and be sure you avoid the stereotypical selfies, food shots, and family pictures.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 4, 2012
    [Work] Scientific Research: What Motivates Your Target Audience?
    If so, test and see which work better than others. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns Do you have competitions?
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] Has technology made marketing easier and better, or just faster?
    Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be. I can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. Has the speed with which we can now turn creative around having a negative effect on the quality of the work we’re producing?
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Work] Why Interactive Content is Transforming the Sales Funnel
    Cutting-edge companies have embraced this shift to digital/inbound/content (whatever you want to call it), rather than resisting it by maintaining old techniques and hoping it works. The sales funnel continues to transform with emerging technologies. What does that mean for you? Embrace the change. Interactive Content Empowers the Sales Team.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 17, 2013
    [Work] Websites and Search Engines are Far from Dead
    being active in social media; and working with industry journalists, among other tactics. Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. Image credit: Haley Marketing Group. But this particular post is nonsense. Poppycock. Hogwash. Baloney.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Work] 5 Tips to Help Make a Killer Marketing Video
    Have you ever joked about being married to your work? Just be sure to store your edited video somewhere safe—the cloud is your best bet—so you don’t have to repeat all your hard work each time you make a new video. Creating a video (or video series) to help market your product or service is a no-brainer. How to do it. How to do it.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Work] What Lucille Ball Can Teach Us About Marketing Automation
    Without the right tools to automate the planning, execution, and measurement, even the hardest-working marketer can be overwhelmed by the complexity.”. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. Watch the clip now.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Work] Are You Ready to Talk to theTrade Media?
    reporter gains depth and substance to the piece they are working on, and you and your company gain priceless publicity. For this partnering to work though, each party needs to understand how the other works. Journalists work on deadline – Editorial opportunities, especially interviews, are requested by a deadline.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Work] Should Marketing Consultants Practice What They Preach?
    When you bring someone on board to provide insight to your marketing team, take a hard look at your consultant’s portfolio of work. Somewhere along the consultancy road, people can fall into the habit of lecturing at clients instead of working with them. Marketing consultants are a hot commodity. doer or a teacher? Others cannot.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 10, 2014
    [Work] From MAGNET: Innovate or Die
    In order to improve their product and reach newer and larger marketplaces, Thermotion and MAGNET worked very closely together and combined their respective expertise to create a more efficient and better performing actuator. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network).
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