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  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Work] Trust Me, I'm a Marketer
    The attention economy works the same way. You can try all you want to ignore the basic premise that authenticity works best but you’ll never gain traction. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. But who else? image credit: Joe Wolf.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Work] How to Jump Start Your Enterprise’s Move to Marketing Automation
    First, we look at your organization’s current marketing strategy and assess how well it’s working. The next step is to actively align marketing and sales so that both teams are working toward a unified goal. Solid Understanding of Why Marketing Automation Works. Armed (and dangerous!), Making the Case for Marketing Automation.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Work] Book Review: Enterprise Social Technology by Scott Klososky
    Create Conversations – Social networking is obviously about having conversations, but to unify your web and your social networking presence, you need to have them working in concert. Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Work] 3 Lessons Spammers Taught Me About Marketing to Strangers
    When I read a subject like ‘Dear marsdorian team’ I know Mr. Spam’s magic is at work. When I read a subject like ‘Dear marsdorian team’ I know Mr. Spam’s magic is at work. 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. So much, I could open a spam factory, sell it back online, and make a profit. Um, say what?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Work] 15 Rocking Content Marketing Tools with Advice from Experts
    This content licensing solution allows you to license already written and working content, which makes it a great tool primarily for brands. Any hot and trending tools that work for your business well? Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? And here are the answers I got: C.C.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Work] CommandIQ Gives Marketers Flexible Database and Messaging Options
    Companies that need more complicated campaigns or have more challenging matching problems could also use the system but might find it a little more work than some alternatives. 'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Work] Relationship Selling Is A Game Prospects And Customers Are Winning
    With average closing rates standing at around 20% that would seem an assumption too far if relationship selling is working. Just like a detective would do when working on a case. – if you’re unable to communicate you certainly won’t be able to work together. CHL Top Prospects Game (Photo credit: Wikipedia).
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, AUGUST 16, 2012
    [Work] How to make guest blogging fresh, relevant and engaging
    But if you’re discerning about whose work you publish on your blog, and if you value quality content over everything else, then you could really boost your blog’s place in your niche. Blogging for Business: An Insider’s Look at How to Use Blogs (Photo credit: Lloyd Dewolf). What’s your stance on guest blogging? Related articles.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Work] Is Outsourced Lead Generation A Good Idea
    classic case in point is the "competition entry form" which as a sales guy I had a nightmare with at a few companies I worked for. To ensure you are working with good data you should try and cleanse the data to ensure if the company still exists, does what you think it does and you have the right contact. Nobody wins!
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Work] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
    When you knew exactly what you were searching for, this worked best. Below is a quick video showing how it works. 'For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. No thank you. Luckily, search has tried to evolve.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] A Crystal Clear Explanation of How Social Media Influences SEO
    This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. While there are a few core principles at work in social search, individual factors will continue to develop in the near future. Pretty standard stuff, right? Well recently, things have changed a bit.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Work] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    Much work has been done, but there’s still a journey ahead. At that time I was undertaking research as part of an Internal Communications Management postgraduate diploma at Kingston University in London, whilst continuing to work full time. As an internal comms are you using social media to communicate with your employees? other (6%).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 26, 2013
    [Work] Track B2B Paid Search Conversions Like a Pro
    And actually, after reading this post, I can now see how to make PPC work for my business.). That’s why you must have a dedicated thank-you page for the AdWords tracking code to work. 'I made the decision a long time ago to focus on what I do best ( Website Overhauls ). Pauline does three things for organizations: 1. Enjoy!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] My Position on Promoting Books, Products, Etc.
    Because I’m very sensitive to what I promote, and because I work hard to keep people’s trust, I feel the need to write this post about what I’m currently promoting. I’m ok with working this way. In June, I sent out an email telling people about a book that was available. also received an email of outrage.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Work] The Appeal of B2B Social Networks
    That’s actually how it works in real life, too. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work. Activity is also a validation point.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Work] Facebook And Twitter Not For Generating B2B Leads!
    Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Work] Nonprofits and Social Media: Planning for Success
    Embrace social media and let your planning work for you all year round. Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. The holiday decorations are put away and the New Year’s Eve ball has dropped. This seems to be a daunting task for many NPOs.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Work] Best Website Design Guides and Tips of 2010
    Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs. Tables are out; CSS is in. Visual Website Design.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Work] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • ENGAGE  |  TUESDAY, JANUARY 21, 2014
    [Work] 4 Easy Steps to Create Low-Cost Social Content
    few months ago, I met with a client who wanted to make a splash on social media but didn’t have much of a budget to work with. Note: I work on a Mac, so the options below are Apple-based.) Some 'Social media needn’t be expensive to be effective. Not so, I told them. Step 1: Write your text. Step 2: Select your image.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Work] Questions from the 5 Futuristic Email Tactics Webinar
    4)     What is the best way to create responsive emails that work on all or almost all phones and tablets? We all know what works on us. Your audience will tell you with their clicks what works and what doesn’t. Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Work] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    PPC, on the other hand, only works as long as you''re paying for it. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Work] Five Tips to Improve SEO Using YouTube
    This works in the same way as page-ranking. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google. Now, why would you want that? Attention: incoming links.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Work] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    The average week of preparation generally involves 80+ hours of work. He will have spent this time figuring out their tendencies, exactly what works, what doesn''t ,and figuring out a PRECISE game plan for the Seahawks. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. The Line of Scrimmage.
  • SAVVY B2B MARKETING  |  SUNDAY, FEBRUARY 21, 2010
    [Work] Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth
    In work with companies such as SAP, Microsoft and Accenture and a long line of entrepreneurial enterprises, my firm has demonstrated how compelling visuals can serve this purpose - provoking conversation and clarifying value. It enables our prospects to see themselves in the problem space and visualize the dynamics that are at work.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Work] Tips To Power Your Sales Funnel With Video Content
    Adapting your content by industry may seem like a daunting task, but if you work with a core concept and simply aim to demonstrate how your product can help various buyers, you’ll have a huge library of targeted content at your disposal. He’s passionate about helping companies get the most out of their video marketing investments.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Work] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Wondering what you should start with or what to turn to next? Step One: Create a Keyword Strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Work] Copywriting 101: The Principles of Irresistible Content
    You believe in order to call yourself a writer your work needs to measure up to the legends of language. Benefit: You can get a tasty, hot breakfast fast, on the way to work -- without getting out of your car. Just play a card that works for your company and, of course, is true. It might work great. Yes, it’s work.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Work] 5 Benefits of Using a Blog Writing Service
    But blogging takes time and work. Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Work] The Future of Digital Marketing is Already Here
    He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Work] Getting Your Company’s Voice Right
    'You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. What kind of cocktail party discussion would you have with your ideal customer outside of work?” Know your company’s character. Be more human. This creates trust.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Work] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Check out the following video from Google to learn more about how it works: On each page, you'll see individual scores on a 0-3 point scale next to users' reviews. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses! That's right!
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Work] Google Analytics & Webmaster Tools for ROI
    'Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. is much more valuable.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, NOVEMBER 11, 2009
    [Work] The Social Web, Taking it Personally
    Marketers worked hard to create a message that would have universal appeal to a mass target audience. This type of marketing worked well when the media was in fact one-to-many i.e. television, outdoor, print etc. As we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Work] 10 Ways to Optimize Your Enewsletter Landing Page
    The behavior of buyers is not consistent across industries, to be sure to test what works and what doesn’t for you. I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). Your email database, on the other hand, is a significant business asset.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Work] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother? Won’t our managers wonder why we have the time to tweet and post and +1 when we should be “doing our jobs?”
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Work] Secrets to Social Branding Success for Small Businesses
    The rules of engagement are different for each platform—different types of messages and content work differently in different places. Work to identify what kinds of content and interaction those community members best respond to. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Work] 2015 Resolution: Get Organized!
    As of 2015, I’m officially going on an anti-crap rage at home and at work. Simply put, clean up your work area on Friday before you leave. 'Let’s be honest, we all have at least one messy area in our lives – I’m willing to bet I’m not the only one with a misfit garage and a pile of used sticky notes on my desk. Rule #1: No more crap!
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Work] How Microdata Can Help Your E-commerce Site
    Microdata is the recommended markup, but any will work to create rich snippets in the search listings. Once you have the microdata (or any other form of structured data) in place, make sure it’s working correctly by running it through the Structured Data Testing Tool. And it’s easier than you may think. What Is Microdata? Image. Price.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Work] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Do you have any strategies for promoting your B2B content that you’ve found work well? 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Work] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    You do work there and all. Combine your knowledge and passion for the work you do to host a webinar on Google+ that gets attendees as excited about your organization as you are. As a nonprofit organization, asking for money is a pretty uncomfortable task. All it requires is a little splash of creativity! And you know what?
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 10 Commandments of Social Media For B2B
    The goal is to work to master each network one at a time to keep things manageable. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. The golden rule is never over commit. Social Media
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Work] Why waste your money on B2B Social Media?
    Those things can work when targeting consumers, but do they work when targeting other businesses? Such uncontrolled, disparate postings can be a disadvantage and work at cross purposes to an integrated marketing plan. Many B2B professionals are still skeptical. think we’d be wasting our time and money.”. Show me the metrics!”
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 1, 2013
    [Work] Why SEO is a Marathon, not a Sprint
    So while you may have had great visibility with your old site(s), that simply domain change may have slowed down the working of SEO (and caused a plethora of other issues along the way). 'One of the most common complaints about SEO is the lack of instant gratification. Search Engine Marketing
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Work] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Researchers have found  it really works , too! Andrea Vahl recommends the “newsworthy” approach, including works like “new,” “announcing,” and “finally.” 'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Work] 10 Inbound Marketing Myths It's Time to Leave Behind
    Attorneys often just get a few minutes to make their case in court but no one else sees all the behind the scenes work that goes into that short presentation. While it can be the most efficient and most significant part of your business growth strategy, we do recommend supplementing it with other methods as long as they are working.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Work] The Foolproof Formula for Writing a Solid Blog Post [Template]
    But do you see why that structure works for an introduction? Finally, remember that there are other structures for blog content that work, too. We don't follow the same structure for every blog post we write, and we've seen structures other blogs use that work really well for them. This all sounds like a marketing disaster.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Work] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    worked in TV news for 4 years. Both local SEO experts and call tracking companies have some serious repentance to work through here. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This rant is has two targets. Perfectly.
  • B2B IDEAS @ WORK  |  MONDAY, APRIL 23, 2012
    [Work] How to Frame Your B2B Messaging
    We talk and think in frames, and frames work in relation to each othe r. So to make this work for you, you have to find out what frames are dominant within your target audience. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Work] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    And as annoying as this “prove it” mantra is to our ego, the truth is, it makes us work smarter. 'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? Sales Makes Marketing Prove Its Impact. August, 2014.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Work] 5 Ways To Double Your Social Media Results
    These work particularly well to help you customize Buffer settings. While this is somewhat true, how it actually works in practice is that by only retweeting relevant, quality things, you will typically end up focusing on a subset of your tribe (the people that share the most relevant, quality things). More shares = better results.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Work] 16 Google Tools to Improve Marketing Effectiveness
    If you haven’t yet, here is how it works: you create ads that target specific keywords related to your business. Gmail account would give you access to this tool, which makes the process of sharing work-in-progress even easier. Are you one of the people who use the word “Google” as a verb? Google Places/Google Maps.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Work] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally.
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Work] 4 Tips for Brainstorming Solo
    Also, research has shown taking breaks from your work, increases productivity. Picture books, photo albums, Pinterest and Instagram work just as well. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. Brainstorming is typically thought of as a group activity. Draw a mindmap.
  • BLOG MY CALLS  |  MONDAY, APRIL 15, 2013
    [Work] 150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks
    It worked! 'In early January I came across a blog post by a guy named Todd Giannattasio. Todd is the owner of Tresnic Media, a marketing company based in New Jersey. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. Everything went up. But perhaps, we should do it bigger and more CRAZY! This is blog number 151.
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Work] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    As William Edwards Deming noted some decades ago, “Certainly we want good results, but management by results is not the way to get good results…work on the causes of results.”. This webinar will give you 9 ways to work on the causes of results. ' 9 Steps to Lower Customer Acquisition Cost (And Higher Value). We’ll cover: 1.
  • VIDYARD  |  TUESDAY, JUNE 17, 2014
    [Work] The Secret to Avoiding Corporate BS in Your Brand Videos
    The same phrase works equally well for what I like to call corporate gobbledygook. They may not care about a particular feature in your product even if you spent the past 3 months working non-stop to get it right. Road apples’ to the uninitiated are horse poop. You can use your imagination and make the connection from there). or WIIFM.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Work] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
    Based on a work at www.goalcentric.com. Based on a work at www.goalcentric.com. Image by J. McPherskesen via Flickr. As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions , offered is a perspective on how to implement a scorecard approach.  Follow @TonyZambito. Unported License.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] The hidden costs of social media conversation
    Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money.  Undoubtedly it worked — and still does — with powerful efficiency.  It’s all about the conversation. Have you heard that a thousand times?  It’s not the goal.  make money.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Work] Do You Forget “Marketing” in Your Content Marketing?
    Spend time working on it to make sure it’s catchy, as it determines how many visitors actually get to your website. Top lists work well because you curate information for your readers. Works well, easily, and effortlessly. 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Description.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Work] How to Find Your Brand’s Content Marketing Narrative
    Blake Mycoskie started the company after he did some volunteer work in Buenos Aires and saw children running through the streets barefoot. That is how Nathan Kontny came up with Draft , a web-based collaboration tool that allows his wife to edit his work without overwriting his master copy. Blake Mycoskie, founder of TOMS. Spill it!
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Work] 20 Fun, Tweetable Facts About The Inc. 500 Fastest Growing Companies
    used a new tool I'm working on called Search Grader for these results. 10) 87% of the #inc500 drive to work [tweet]. When I started my first company (this was back in my early twenties), I came across the Inc. 500 list. immediately had to go and figure out what it took to be on the list. Then again in 2001 (#192). The official Inc.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Work] 29 Quotes On The Future of Business
    Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. 'The world has changed. And many businesses are struggling to keep up. Please comment below with any quotes you think help to tell the story that the world is changing and we need to adapt to succeed in the future of business.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Work] How to Create an Editorial Calendar
    know business owners who work entirely from free printed calendars they receive in the mail. It’s about as low tech as you can get, but it works for some people. The biggest drawback to the no-tech option is if you’ve got someone working remotely, they can’t walk into your office and see the calendar. As simple as possible.
  • HUBSPOT  |  SATURDAY, JANUARY 10, 2015
    [Work] 20 Mantras Great Leaders Live By Every Day
    Sometimes you just have to give the problem time to work itself out. Work with your team to figure out a way to round the edges of the peg so it fits properly. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Which qualities make someone a good leader?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Top 5 Social Business Myths
    This works similar to the Pareto principle, or 80/20 rule. Photo credit: Wikipedia. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Work] Jump-Start the Week with These 10 Sales Posts
    Eight Business Apps That Will Change the Way You Work - Emergence Capital Partners. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. – Marketo Blog.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Work] Even the Biggest Brands Need TLC to Avoid Going MIA
    Instead, those who  try things and iterate and are willing to put in the work to  build a community ultimately come out on top. Think beyond traditional ad placements and work to find relevant points of entry to your audience using content. At the same time, make them work to grow your opt-in communities and organic marketing metrics.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Work] You’ve probably over-farmed your donors’ land
    Well, at Abraham Harrison, we’re working towards the best relationship advice ever:  give the gift your recipient wants rather than giving the gift you want to give. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours. Image via Wikipedia. Or fertilizers?
  • ANNUITAS  |  TUESDAY, JUNE 5, 2012
    [Work] A Strategic Approach to “Selling” Marketing Automation Internally
    Creating your case will take some work and time, but it’s well worth it.   The key is working backwards from the main objectives that are held dear to the executive team. How do you know it will work?”. We met, devised a plan and agreed to a timeline to begin the engagement.  The reason?  Discuss, don’t present.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Work] 5 Signs You’re Buying SEO Snake Oil
    Your SEO vendor doesn’t designate that their services are done as “work for hire.” 'When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Here are some of the warning signs: 1.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 16, 2012
    [Work] Are LinkedIn Endorsements Too Easy?
    To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Really?
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 19, 2012
    [Work] Can Social Media Move You from Good to Great?
    Social media works, but only if you do it right. Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 27, 2009
    [Work] Marketing Technology: Cross the Chasm with the Right Beta Customer
    We focus on doing  the right things from the start or fixing what’s not working to get you the right results. Services. About. Resources. Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, APRIL 20, 2011
    [Work] 5 Reasons for Low Adoption of Marketing Technology and How to Move Forward
    Many of the technologies that comprise the marketing technology ecosystem  have been around since before the shift to customer control of the buying process, a shift that has made technology essential to marketers.  Hence, low adoption rates of marketing technologies can’t be explained by lack of availability of appropriate solutions.  Progress
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, APRIL 8, 2011
    [Work] Marketing: The New Finance…with a technology ecosystem to support it
    Workflow, collaboration, and sharing: facilitating and securing the planning and execution of marketing’s work in multiple locations, roles, and organizational units. Think about it. Finance tracks the value chain of the business. It’s important, but mostly inward facing. Do you agree?  What would you add?
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Work] Five Ways Mobile Apps Can Be Used To Market Your Business
    By creating an app unique to your business, you can allow users to receive special discounts in store, create a point system where customers can work up to certain rewards, use it as an automated sale notification system, and more. What is the one object that nearly everyone carries around in his or her pockets at all time?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Why Content Curation Is Not The Answer
    It sounds good on the surface, but becoming a go-to source and building your reputation through content curation simply doesn’t work for marketers. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! Here’s why: 1.
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Work] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    You can also pick and choose the topics that would work best for your company. Share stories about their work and why they are involved with your company. This challenge is even more difficult if you don’t know what you should blog about. Below are 18 topic suggestions for your corporate blog. Discuss a problem in your industry.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Work] The 9 Worst Ways to Use Facebook for Business
    Not only will fans following you on both networks notice, but you have much more than 140 characters to work with on Facebook. As someone who works at, well, any business, you’re probably really busy. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Work] The Great Social Customer Service Race [INFOGRAPHIC]
    Her work has appeared in myriad publications including Inc., Before joining Software Advice in 2012, she worked in sales management and advertising. 'How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter.
  • JUNTA 42  |  THURSDAY, APRIL 26, 2012
    [Work] 6 Amazing Retail Content Marketing Examples
    Patagonia , the high-end retailer dedicated to doing no harm to the environment, developed The Footprint Chronicles to show an environmental friendliness report of every textile factory and supplier they work with. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Work] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    In order for you to be successful as an inbound marketer, you need to work like a dog. I'm lucky to work on a marketing team that works like a dog and consistently "gets [stuff] done." At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. Why's that," you say?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Work] How NOT to Derail Your New Marketing Platform
    I’ll start with a little story: I was working as a consultant for a client – let’s call them Client X. The key is to find the mix of these components that works for you. 'Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. One year later, we were back on their site. Testing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 16, 2013
    [Work] [Video] Selling to Executives When You're Scared of Them
    Years ago, when working with one of my best clients, I was told that I needed to meet with a hotshot young executive. I don't know about you, but when I was first told that I needed to call on senior-level executives, I was terrified. What would I talk with them about? Yes, you do need to have a different conversation with these people.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Work] 45+ Resources to Master Blog Writing
    Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. You’ll find forums, writing tips and can even ask other members to critique your work. This website offers another forum for work-related networking, plenty of writing prompts, and some tips. Lao Tzu. Well, actually it is. Copy Hackers.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Work] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    What is marketing’s role in social selling and how can the two departments work together to produce results? 'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Register today at bit.ly/SocSalesJam. SocSalesJam.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Work] 16 Things People Really Hate About Your Email Marketing
    Maybe they don't work in the same industry anymore. We understand that sometimes, the form field being mapped to that content is empty, but you should be working with an ESP that lets you set relevant default text that will appear in those instances (like HubSpot's email software does, pictured below). Don't be that guy. Two weeks!?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Work] A 3-Step Framework for Leading a World-Class Marketing Team
    Alicianne Rand , VP of Marketing at NewsCred , explains how these teams can work better together: “The only way for marketing and sales to build better alignment is for the two teams to work towards one goal: revenue. The challenge that CMOs face, however, is that they’re running lean with small teams and stringent budgets.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Work] Get seen to get leads, business and revenue
    You should work hard to get leads and profits for which you are aiming at. Having some great leads for your business are very important to earn revenues and to make profits online. Here are 5 tips to get leads for your business and earn revenue. Normal. false. false. false. MicrosoftInternetExplorer4. Write related and targeted content.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Work] Provocation-Based Selling: Loosening the Status-Quo for Sales Success
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. Geoffrey Moore confirms simply that what we have termed Frugalnomics is in full effect.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Work] 3 Opportunities for Sharing the SEO Workload
    There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times. One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work. Photo Credit: bengrey.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Work] Facebook Marketing Data: Photos Rock
    You could take pictures of your employees doing funny things, your customers using your product, or your employees at work. Hubspot posted a great blog last week--as they often do--about content sharing. One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. People like photos. That's all.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Work] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    It showed creativity, fun, and a little bit of what it might be like to work at Twitter. Think of some of the great ways you can use some of your design work and photos in a video. by Dayna Rothman So what is this Vine phenomenon? The only downside is that this app is available only on Apple products. Tell a short and compelling story.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Work] The Sales Game Has Changed: Here's How to Adapt
    But there's good news to compensate for some of this: Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them. The biggest change in the works is the great migration to inside sales. The result?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Work] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Finding and testing niche content increased organic traffic 40%. Where to begin planning your SEO strategy?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Work] 3 Social Media Marketing Tips From Rapper Lil' Wayne
    But instead of slowing down, Lil Wayne seemed to work even harder while he was in prison. This works incredibly well on his Facebook Page as we can see with all of his posts including the most recent Guinness World Record post. Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Work] Have you become a STOP SOPA lemming?
    If there is no hope of getting paid for the difficult work and sacrifice that goes into creating content like this in the future, I will never write another book. ” You’re sticking it to me, and millions of other writers, filmmakers, musicians, software developers, and other hard-working content creators. Follow the leader?
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