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  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Work] Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
    'With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work , now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. Peak inside The Social Employee and order your copy today!
  • LEADER NETWORKS  |  MONDAY, MARCH 15, 2010
    [Work] Moderator's Reading List For Online Community
    There is also some good stuff to be found on the download section of the Leader Networks site Please add to this list to help grow a useful body of work for all of us community builders! The demand to build online communities has been accelerated by the fashion of social media. Maybe there is a new hot issue brewing within an industry.
  • MARKETING ACTION  |  TUESDAY, MAY 7, 2013
    [Work] Ten Ways to Lose a Lead
    Don’t check to see which campaigns are working. 'Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see what a prospect is interested in , but they don’t really have to share that info with sales, do they? Thought not. license.
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 22, 2011
    [Work] #SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids
    Each day he worked hard on the fundamentals of the game. This is a little late to get up, but better than nothing!  You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. know you have. You know you have. Humans are naturally drawn to shortcuts.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Work] Making allies of your enemies - Kona Data Search
    ” In essence Villeneuve worked with what he had to create something better. It’s a perfect example of working with an existing idea to make it better. 'Innovation. We all know it’s important for business growth but how do we get to it? Where does it come from and how do we grab that elusive minx? Much better.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Work] How NOT to pitch a blogger
    So, let me warn you:  it doesn’t work unless you spend a lot of time, money, energy, and creativity to actually put together a plausible and meaningful PR campaign. Tweet This Post. Image via Wikipedia. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Work] Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
    Now, if you've already been dinged for those low-quality links in the past, it doesn't work retroactively. A couple months ago, we covered a pretty ridiculous story (well, most inbound marketers thought it was ridiculous) about a webmaster who was threatened with the long arm of the law if she didn't remove an outbound link on her site.
  • BIZNOLOGY  |  MONDAY, DECEMBER 30, 2013
    [Work] Building an ecosystem or modern alliances
    We are witnessing the different sides working hard, striving to achieve the best community, the best apps, and aiming to provide their clients/users a seamless experience. '(Photo credit: ryanvanetten). At the same time, we read articles in all sorts of publications and know full well that paid apps are dead. These two can’t stand-alone.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Work] Get Found Faster: 10 Tips for Successful Local SEO
    That works out to about 70% of all Internet users performing local searches regularly. If your site isn’t mobile-friendly, all your other local SEO work is just driving people to a site they’ll hate and leave. The odds are good you’ll also have done considerably more local SEO work than your competition. So let’s dive in. Yahoo.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 5, 2010
    [Work] The Many Jobs of Marketing Content
    Anchor - once people have ingested the ideas, your content needs to work to make sure that those ideas take precedence in forming how your audience thinks about the topic. Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. sharing. Is it? What would you add?
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Work] 5 point quality assurance checklist for your social media posts
    For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. 'Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. Do your posts contain a call to action (CTA)?
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 16, 2014
    [Work] Lessons from the Brixon Academy
    Some things won’t be right, and some won’t work, but if you measure everything properly you will get there. As we wrote in a recent post , Paddy Power live by this philosophy and it really works. 'There''s a lot for marketers to learn from the epic tale of the Brixton Academy. lot of them will include fancy graphs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 16, 2012
    [Work] How to Go Beyond “Check the Box” RFPs
    You want to make the vendor explain how their solution and staff will work for you. by Kevin Mcardle | Tweet this Ah, the RFP. We encounter them constantly, either issuing them or filling them out. Fan or not, the RFP process is a reality of doing business, especially in the B2B world. It doesn’t have to be this way. Reverse the Roles.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Work] How to Get Your Executive Team Active in Social Media
    You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business'' bottom line. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. This is where you come in.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Marketing Showdown: How to Reach Gen Y
    The senior-level salesperson, who we will now call Blake, said that he would never want to work for a start-up. In his opinion, the number and distribution of working hours, the personality types these environments attract, and the low compensation were not offset by the perks. The topic of our showdown was employment at start-ups.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Work] Twitter Tests Out New, More Visual Layout
    'One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Here''s what it looked like: Look Familiar? But also.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Work] Did this blog make a difference?
    As I scanned through the year’s work here on {grow}, I came across a few special posts that made me smile and think, “Yes, that was a good one.”  At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Innovations. 4) Video.
  • THE ROI GUY  |  TUESDAY, JANUARY 3, 2012
    [Work] Is there a Way to Improve Sales Tool Adoption?
    I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. This contrast can clearly illustrate how the old techniques just don’t work any longer, and the superior value-added nature of the new approach. Raise awareness 2.
  • VIDYARD  |  WEDNESDAY, JANUARY 7, 2015
    [Work] A Typical Day in the Life of a Wordsmithing Content Marketing Manager
    Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list. 'Being a content creator is no easy task. Or not. That’s good to know!
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Work] Experimentation Is The New Best Practice
    And finally, focus on measuring what is working and what is not working with your customers. Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. Source: Wikipedia. Sign up.
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Work] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Paul Friga, co-author of the book The McKinsey Mind , explains that such work serves two purposes. Angelou, who worked for the Austin Chamber of Commerce before starting his own firm, is actively sought out for his views on development trends and opportunities. Why do market leaders also tend to be thought leaders? 
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Work] How Are You Monitoring Your Competitors?
    It doesn’t take much to get something working from off shore. Yeah I know you have your eyes on your major competitors. You have your salesmen and distributors feeding you information , but have you used the tools on the internet to see what the social network is saying about you and your competition? Google Analytics: [link].
  • SALES CHALLENGER  |  MONDAY, APRIL 2, 2012
    [Work] 5 Ways to Compensate Reps During Onboarding
    acclimate them to variable compensation and how it works in nature should it be a new concept to them. Let’s face it, getting your compensation plan right is a key factor to ensuring the success of your sales force as a whole. give them an early taste of what successful selling for your organization looks like. Aggressive 90-day MBO’s.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 20, 2011
    [Work] How to Gather Insights on the Social B2B Customer
    Spray and pray tactics don’t work. Let’s face it, making contact with C-level executives and other decision makers is not an easy task. 92% of C-level executives NEVER respond to email blasts or cold-calls. Yet after hours of scouring the web, you still don’t know who the right buyer is and what technologies they use.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Work] #WorldsToughestJob: A Truly Human Video
    Yet it worked. Suspense : This video worked because it told a story. 'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. This is important. We need to drop the business jargon.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Work] Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork
    Whether the discussion has focused on equal pay for equal work or creating leadership opportunities in the workplace, there are plenty of encouraging signs for the future of women in business. Topics ranged from the professional to the personal, including the always-slippery concept of work/life balance.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Work] How to Do Keyword Research: A Beginner's Guide
    If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. Well, needing to do keyword research has stayed the same. How you actually do it hasn''t. Let''s get started. Step 1: Make a list of important topics based on what you know about your business.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Work] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM. 'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Work] Content Curation Grows Up, Original Content Still Key
    When that happens, original and curated content will need to work in harmony. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. To find the best and most relevant content and bring it forward. Heres what they found. Bookmark the permalink. Good stuff man. Highlight. Comment.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Work] Develop a user-centric content strategy instead of worrying about SEO
    And they're focusing their efforts (and time and money) on this rather than working on their content. Our favorite two quotes from the article and interview: "Try to work on your website as if SEO was not part of your plan." ".what We get calls every week (and perhaps a dozen emails a day!) But people do fall for this trap every day.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Work] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    ignored that and just gave it a try… and it worked! When you click “View pin” button, the whole pop-up window you’ve been working in disappears. It works exactly as it would on SlideShare.com. Even the embedded links and the LeadShare opt-in form work. Do you want traffic to your site? Here are 15 tips to get you started.
  • E-QUIP  |  WEDNESDAY, MAY 7, 2014
    [Work] Uncomfortable with Sales? You Should Be
    Rethinking the Sales Process I had been a business development professional for many years before I finally had an epiphany on the way to work one morning. had been focused on what worked for me rather than what worked for the client. More involvement, logic would suggest, will lead to more sales. Why is that a problem? Really.
  • ENGAGE  |  FRIDAY, NOVEMBER 1, 2013
    [Work] Image is Everything: Why a Good Photo Makes All the Difference
    There are people around you trying to work! The Future of Yard Work. 'The right image can make or break a story. Seriously. Take, for example, that piece you’re about to publish on the health benefits of mashed avocados. As an editor, I’m thinking that’s a strong topic. It provides a potential benefit for the reader. Is it appetizing?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 23, 2013
    [Work] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    It works the same way for your content. Chris is the number one expert when it comes to helping wedding vendors (he works with other companies, too) increase online conversions. Or, do you believe, the way I do, that all three work together? I’m not saying that SEO is dead or that you shouldn’t optimize your site.
  • PAUL GILLIN  |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Disconnected
    Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. My work setup includes four monitors powered by two PCs, each running voice recognition software. Without the Internet, I’m almost unable to work. Downed trees in Framingham (Photo via Framingham Patch).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    firmly believe that complex industrial sales require both sales and marketing to work together. Read Inbound Marketing Must Set the Table for Industrial Sales for ideas on how to get sales and marketing to work together. Truth be told, lead generation is a catchall for “We want our phones to ring.”. wish it were that easy.
  • SAZBEAN  |  MONDAY, NOVEMBER 8, 2010
    [Work] Understanding the Value of Your Customers
    CLV helps pinpoint what may not be working as well as possible in the overall lifetime of a customer. Advertising and marketing is vital to the growth of any company, but knowing how much a customer is likely to spend while they’re doing business with you is important for setting the proper budgets (and expectations). Your CLV is $2400.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Work] Best blog posts of 2014
    'It’s fun and rewarding to look back at the body of work for the year. How a small family business pulled off one of the biggest successes in YouTube History   – I just loved, loved, loved this inspiring story of my friend Stephen Cronk and his work to turn a tiny family business into an international brand. Be interesting.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Work] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    The problem is that setting up a lead scoring system that works (i.e., Predictive Lead Scoring Does The Hard Work For You. 'Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution.  Lead Scoring
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Work] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Bob Sutton,  Work Matters. I’ve been using  Alltop.com  to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. But they are all strong personalities.
  • PAUL GILLIN  |  MONDAY, APRIL 6, 2015
    [Work] LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
    If the profile is clearly written to be funny, then I suppose it’s okay, but I expect that most people who read a description like that would presume that the person is not someone they want to work with. Talk about what excites you and what kinds of people you like to work with. ” she asked. LinkedIn Tips linkedin
  • SAZBEAN  |  TUESDAY, NOVEMBER 12, 2013
    [Work] Using eBooks as a Lead Generation Incentive
    Measure & Improve Take a look at what has been working and what hasn’t to try to improve the traffic flow to your ebook. 'Gift Box (Photo credit: Maeflower72) Have you ever given away your name and address (and sometimes phone number) in exchange for being able to download an ebook for free? The answer is probably yes. Just write.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Work] Improve Your Tweets Using HootSuite’s Twitter Stats
    An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes?
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Work] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    It’s about making each and every idea work harder for you. In this exercise, we’ll work with three elements of a blog post (audience type, story structure, and content format) to come up with multiple pieces of content. But in order for this “idea machine” to work, you need to already have an idea in your head. Story angle #1.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 12, 2014
    [Work] No Regrets [Ben's Productivity Podcast]
    But when the answer is no too many times, it''s time to really reevaluate what it is you''re doing/working on. 'Tip of the day: Productivity - make sure you know where you are headed - check in - align with the main purpose in your life. Transcript: Hi this is Ben, welcome back the podcast. Am I focused on the things that only I can do?
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Work] 6 Essential Components of Top Notch Nonprofit Blogs
    Here was how charity: water told Rachel''s story -- and made donors feel connected with the nonprofit: If you don''t have the ability to use video to tell all of your stories, a touching and heartfelt post illustrated with photos works just as well. 1) Provide a two-way street of communication. million. 3) Tie donor actions to numbers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 16, 2011
    [Work] Your Marketing Plan: Integrating vs Aligning vs Separating
    In order to to make sure all of your marketing efforts are moving in the right direction, you need to make an overall assessment of what’s working, where your market is, what tools and tactics will best help you reach your goals, etc. The best way is NOT an integrated marketing approach. Businesses simply cannot add more things.
  • FUNNEL FOCUS  |  MONDAY, SEPTEMBER 20, 2010
    [Work] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
    However, once you can tie an email or a blog post to a sale, you have an amazing ability to choose marketing programs that work and kill those that don’t. By implementing marketing automation in support of this process, marketers can develop measurements that help them to optimize the overall velocity of their marketing programs.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Work] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Work] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Work] Five Keys to Creating Content that Drives Awareness
    When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. work with B2B clients on media and integrated marketing programs. Current marketing wisdom says content should be mapped to buying cycles. No Investment Required.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 23, 2014
    [Work] 3 Tips For Junior Inside Sales Reps To Command Sales Calls
    We can put all the prep work in that we deem necessary, but from what I’ve seen, there is no better way to really learn something than getting knee-deep in the muddy cold calling trenches. 'I think it’s safe to say that nearly everyone in the sales game had humble beginnings. You Need To Set The Agenda. Get to the point.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 11, 2011
    [Work] I’m Not in B2B Marketing – I’m a SCIENTIST!
    Not only does it help you work within a process that ensures you’re not missing any steps, it also reminds you to never stop learning. I was once at a meeting with a prospective client (who subsequently became one!) in which we discussed the importance of strategy in B2B marketing. “Is that the case? You use it!
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Work] The 2014 Content Marketing Imperative
    And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 8, 2012
    [Work] Arm Reps to Teach Where Customers Learn
    Establish an understanding of whether the customer is aware of the problem/opportunity in their business and potentially has an action plan/solution in the works, aware of the problem/opportunity but has a poor understanding of it, or is unaware of the problem/opportunity altogether. Sounds simple enough, right?
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 18, 2012
    [Work] Avoiding the Million-Dollar Hiring Mistake
    25% personality and critical thinking skills that lead to working well on a team, being less likely to leave, be less likely to behave unethically, etc., Sales leaders are acutely aware of how painful a wrong hiring decision can be.  Of course for sales roles, there is a double-whammy as well. The point is, hiring right matters a lot.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 25, 2011
    [Work] Behind Enemy Lines: A View from Procurement
    But, as it turns out, from PSC’s point of view, there is actually some emerging opportunity for sales forces to work with (rather than against) Procurement to close more mutually beneficial deals. (This is a guest post by Shelley West of the Marketing Leadership Council , our sister program for heads of Marketing. ).
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Work] How Can Content Marketing Generate Leads?
    How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a link exchange. 'Content marketing is in essence, the creation of content to promote your brand. Some specific examples of these items might include: . Rate Calculators.
  • MARKETRI  |  TUESDAY, FEBRUARY 7, 2012
    [Work] Client Service: Make it a Program, Not Just a Buzzword
    Many clients can’t evaluate the quality of legal work. Introduce the client to your secretary/assistant and also to any other timekeepers who may work on the matter. Frequently your secretary/assistant, a paralegal or another lawyer working on the matter can help them. Too many firms fail to realize this. Be responsive.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Work] Are You Using Landing Pages? If Not, Maybe You Should Be.
    They also help you track and monitor activity by offers so you know what works and what doesn’t. No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You You can’t do that in an ad(print or digital) by itself. You
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Work] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    Salespeople are sitting down across the table working through the specific problems with their teams. But they were just working through the buyer’s journey relative to their best clients, and putting definitions around it: “Okay, within each of these stages, who does what?” So does it take work? BILL: I agree. Absolutely.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Work] 3 Easy Ways to Increase Site Conversions
    'Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. “Everyone’s conversion would be 100 percent if there was a winning recipe that was going to work every time,” he says. All rights reserved.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Work] 9 Common and Costly B2B Social Media Marketing Mistakes
    It works best when it's part of an integrated inbound marketing strategy that includes a mix of online and offline tactics. Fix It: Work with your finance department to get clear and accurate data for the cost of customer acquisition and total lifetime value for your business. Yes, B2B companies should be using social media.
  • VIRALLY BLOG  |  MONDAY, MARCH 3, 2014
    [Work] Free Marketing Software
    Here is how they work: The Free Forever plan offers anyone 1campaign with 1 virally hosted landing page but now with unlimited leads pretty cool huh! 'So with a matter of weeks to go before we re-launch Virally I thought it would be a good time to explain what’s new and how it’s going to be charged. So we have 3 plans: Free Forever. Events
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Work] An Open Letter to Marketers: Make Love, Not Spam
    But it's not lovable, and as a marketing community, we should work to up our game. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Work] 4 Marketing Lessons From Steve Jobs [Marketing Update]
    At some point, the television networks will catch on that their business model is no longer working. And the only way to do great work is to love what you do. In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. Quote #1: Marketing Budget.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Work] Keep Doing Good Stuff and You Never Know What Will Happen
    ” Keep working and improving and good things happen. ” From a tiny start we have worked hard and grown. 'Jeff Ogden of Marketing Made Simple TV invited to do executive interviews at a big NYC event for a huge global advertising firm. Over a year ago, I created the TV on the Web show, Marketing Made Simple TV.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 25, 2012
    [Work] How Marketing Creates Real Value
    But more importantly, if people don’t take their medicine as directed, the drugs don’t work. And if they don’t work, patients will, first and foremost, blame the drug instead of their lackluster efforts to take it as directed. These are things that must be true in order for the business as a whole to succeed.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 15, 2009
    [Work] The biggest mistakes of software firms and how to fix them
    Unlike the US Army, business leaders keep using the techniques that worked years ago, but not longer do. John also believes the siloed processes of the past — R&D, Marketing and Sales — need to come together and work as a cohesive unit. That man would have no chance at all. Of course you wouldn’t.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Work] Why Brands Need To Act Like Publishers
    Pushing promotional messages at consumers today just doesn’t work. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Storytelling.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Work] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires. It's easy for them to be funny," you say, "they work in branding and design!" You don't have to work in a hip industry to be funny in social media. There was a time when just being in social media was a risk for companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 22, 2010
    [Work] Why it’s ridiculous to argue about ghost blogging
    A few months ago there was a debate on this topic on {grow} that resulted in some guidelines for ghost blogging: The host executive should provide general ideas for a ghosted blog post and a few bullet points expressing key thoughts for the writer to work from. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Tweet This!
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Work] Content Curation on Steroids
    I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. In the process, it’s creating some compelling new ways to derive value from content. Shhhhh!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Work] Critical Reflection
    In their work, Gustafson and Bennett identified eleven variables that affected the cadets lack of reflective behavior. Feedback takes several forms , ranging from no feedback, to acknowledging that the work was done, to commenting on how well it was done, to extending beyond or elaborating on what was submitted. Critical Reflection.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Work] Why Your Agency Sucks at B2B
    If you work for a company that is also a consumer brand and you share an agency, you likely spend much of your day thinking terrible thoughts as you try, again, to explain how business people are different from teenagers even though they are both carbon-based. Okay maybe your agency doesn’t suck at B2B marketing. Things like: Profitability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 14, 2013
    [Work] The future of business: Six layers of customer engagement
    So even if we have a great website, even if we are populating the social web and optimizing for Facebook, we now need to do it in a way that works on a screen that fits in the palm of your hand. 'Over the past few years I have been giving a speech about the “six layers” of customer engagement. So, let’s change that. The third layer. There is.
  • B2B MEMES  |  MONDAY, MAY 2, 2011
    [Work] Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
    The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. To give the specialists more time to work that evening, the office was closed a hour or so early. Where, she asked?
  • INBLURBS  |  TUESDAY, NOVEMBER 23, 2010
    [Work] How effective are twitter and facebook
    You get better opportunities and better client age to work with. Social media sites like twitter and facebook are doing wonders on businesses online. These social media sites are one of the perfect and most effective sources of marketing these days. These are easy and most reliable and effectively help in providing great business leads.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Work] 12 Simple Ways Marketers Can Humanize Their Brand
    When your audience is reminded there are real life humans working behind the scenes. When employees post social media updates about or on behalf of their company, it does a few things: It lets people know that person gives a hoot about the company they work for. And yes, they should even be able to do that during work hours!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 27, 2012
    [Work] The Future of Social CRM
    Essentially, you work with the customer so they work for you. Social media has grown at a rapid pace in the past decade. More than 300 million people are on Facebook now, and Twitter is growing at an even faster rate. The sales world, naturally, has found ways to take advantage of the social media evolution. But what now? Win win.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, JANUARY 25, 2009
    [Work] Twitter, Chris Brogan, and Black Swans
    link] But then, the underlying question is; why does that even work. Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" Past about 500, it's virtually impossible to have a meaningful relationship. But so what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Work] 3 Cool Lead Nurturing Programs You’re Not Running
    My favorite thing about this campaign is that we’re pulling some of sales’ work back into marketing, so marketers are directly impacting revenue! by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. What gets me really excited, though, is the sheer creativity that I’ve seen.
  • PHOENIX RISING  |  MONDAY, JANUARY 18, 2010
    [Work] Recipes for Success
    The patterned recipe for cooking up business success doesn't work in today's dynamic markets. Those B School recipes for success need an update. First of all - we're moving too fast to follow any set recipe. What was true last month may be old news today.    Buyers change, fads change, the economy changes. 
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Work] New Data: Social Media and Email Best for Organic Lead Conversion
    Take The Guess Work Out Lead Generation. This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. analyzed over 2.2 Free Webinar: Science of Lead Generation. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Work] Case study: How 20 high school students ignited a social media success
    understand how marketing works and I think I have a pretty good understanding of social media. Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Enjoy! This is a story to inspire even the grumpiest social media naysayer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 15, 2013
    [Work] ReachLocal Provides Turn-Key Lead Management for Small Business
    When a vendor does this much of the work, the key questions are less about the system than quality of the marketing. 'There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Work] Damage Control: The Marketing Metric You Forgot About
    While the evolving powers of the customer can put brands in an especially vulnerable position, they work the other way too! With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. This did some word-of-mouth damage, but it was generally contained.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Work] “I don’t spend on social because I don’t understand it.”
    don’t know how my car works, I don’t understand long-term care insurance, and, honestly, I don’t even understand electricity. But I spend money on all of this stuff because even though I don’t understand how any of it works, I want what it  does  for me. It is about whether it is  working. She bought him books. Wrong.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 21, 2012
    [Work] 23 Marketing Technologies We’re Thankful For
    Event marketing works. by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road to modern marketing has been paved with new technologies. Here goes! The Internet. Email.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Work] 5 Tips for Selling the Value of Social Media Inside Your Company
    Anecdotal evidence works great too. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar? Why would our company want to participate in that?&#.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 28, 2013
    [Work] National Manufacturing Day – Are You Going to Take Advantage of it?
    Have them talk to other young people who work for you so they can hear it from their peer group that there’s good paying jobs/careers in manufacturing. 'So October 4th is National Manufacturing Day and I ask the question, what are you going to do about it? Why not showcase in a positive light what you do? Have them tour your facility.
  • BIZNOLOGY  |  FRIDAY, JANUARY 18, 2013
    [Work] Social business and knowledge as an accident of paper
    The property of knowledge as a body of vetted works comes directly from the properties of paper. Folders and library taxonomies may work well with paper based documents, but in a world with low barriers to create content, the volume of information will eventually explode – that’s why the old Yahoo! Photo credit: ayalan.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Work] The What, Who and Why of Lead Scoring [Video]
    by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Work] 4 Insights from the Web Design Trenches
    Chris: Jacey, based on your experiences working with clients, what are some insights you’d like to impart to brands contemplating a website redesign? For all intents and purposes, your website is your online storefront, so the analogy works. Here’s a transcript of our chat. Insight #1: Content is Everything. text, images, video, etc.),
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Work] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 2, 2012
    [Work] Marketing Best Practices for the Practitioner: 4 Reasons to Invest in Online Advertising
    work with a lot of paid programs – online ads being one of them. Can you imagine how much it would cost you if you had to send out a postcard to everyone (not to say this traditional marketing doesn’t work, it’s just more expensive). There are so many online ads that may work for one company but not for another.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Work] If There’s One Thing Constant About Marketing, It’s Change
    If you think paying someone to optimize your website still works, I have a bridge to sell you.  What Does Work in Marketing? If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years. Why has marketing changed since 2000? Disruptive Innovation. a stimulus like an ad, 2.)
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] My February Challenge: 10 Tweets a Day
    But it works. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. Last November, I challenged myself to write a blog post a day. am happy to say I met my goal. This month, I’m setting my sights on Twitter.  visit to How Often Do You Tweet? tells me that I’m averaging 0.7 tweets a day.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 27, 2010
    [Work] 5 Things An E-Mail Marketer Should Avoid
    Test out different combinations to see what works best for your audience. We think we know it all since we’ve been doing it for so long, but we may have lost sight of what made e-mail so successful in the past. How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Work] 31 Spectacular Web Design Guides, Techniques and Resources
    Sabina Idler explains what parallax effects are in scrolling and hovering, how they work, how they attract visitor attention, and a bit about how to implement them, then illustrates all of this with 10 richly visual examples of parallax website design, from Grab&Go  to Batman 3D. Maximizes social engagement? General Website Design Guides.
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