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  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Work] The Top 11 Mistakes Your B2B Website Should Avoid
    Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. You’ve worked hard on your website, so make sure it is ranking for people to find you!
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Work] Video and Sales Go Together Like Cake and My Mouth
    Enjoy the yummy awesomeness of the cake, and make sure you’re putting it to work for you to get you a whole lot of customers. “You can’t have your cake and eat it, too.”. You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? Mmmmm…cake…).
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Work] 12 Handy Tips for Running Better Remote Meetings
    Whether you're meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge. Many remote meeting tools are designed to work primarily over internet connections. disappear into the abyss. Check 'em out. Awkward.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Work] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    But, it doesn''t mean this style doesn''t work for other bloggers. When you might use it: If you’ve missed the first wave of reporting but want to get more press attention, and are not afraid of taking a definitive, perhaps controversial stance, this type of newsjacking works like a charm. After all, they follow your blog for a reason!
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Work] The Best Brands on Twitter Don’t Tweet Like Brands
    Instead of constantly promoting its own work, A24 retweets other people’s positive reactions to its films. We are the people not smart enough to have figured out some way to avoid coming to work today. — R/GA (@RGA) May 27, 2016. Does anyone care what SpahgettiOs thinks about Pearl Harbor? Trishie_D Never forget. Leads.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Work] How to Think More Strategically About Your Content Marketing
    But maybe your content isn''t working because you are running out of things to say. They are telling an empowerment story -- one that reinforces hard work, bravery, adrenaline, and pure "epic" events. It can easily be done in a silo. You can hire consultants, agencies, and even third-party journalists to create content on your behalf.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 14, 2011
    [Work] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
    Spend a couple hours a week learning how these tools work as you glean the business benefits.    Remember, the tools are supposed to serve you, not the other way around.  “Demystifying social media for small business&#. Today, to compete, small businesses must understand and utilize the right social media tools.  Or click links: gplus.to/ckburgess
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Work] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  Do you work closely with the sales team to understand conversion rates and pipeline velocity?   If not, you are Revenude. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    Tuesday: Craig Ferrara shared a post on Tuesday, Battle Blue Monday: Embrace 2014 Inside Sales Comp Plans about coming back to work after the holidays. Start your day off with a positive thought and see how this impacts your performance at work. Good afternoon, Sales Prospecting Perspectives readers. How was your week? Or is it?
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Work] MarketingProfs B2B Marketing Awards 2013
    Sound like work you’ve done this year? The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. That’s what this award is all about.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Work] Facebook Targeting – Improved User Engagement
    The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • E-QUIP  |  FRIDAY, NOVEMBER 14, 2014
    [Work] Repeat Business Rate Is Overrated
    When that company was acquired by a still larger one, the work began disappearing. The fact is that the best firms I''ve worked with had repeat business rates of 75-80%, as did the worst firms. My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Within a few years, the firm was out of business.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Work] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    How to intelligently plan a content strategy that works. Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. SEO isn’t bad.
  • SNAPAPP  |  THURSDAY, OCTOBER 22, 2015
    [Work] Gifographics: 5 Keys to Unlocking A More Powerful Infographic
    Gifographics work because they illustrate a point with more depth and precision than a static image. Fancy content like gifographics used to require a fair amount of technical work. Have you heard of a “gifographic”? It’s ok if you haven’t – the term is just starting to pick up steam. Gifographic = GIF + Infographic.
  • LEANDATA  |  TUESDAY, OCTOBER 20, 2015
    [Work] Time for the 2015 LeanData Survey on the State of Account-Based Marketing
    It’s a fundamental strategy that revolutionizes how your sales and marketing teams work together in a cohesive fashion to grow revenue. What’s working out there? In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Work] 2013 B2B Content Marketing Awards
    Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. HealthBiz Decoded  ( [link] ).
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Work] The sales rep said, “I never got a lead yet that turned into a sale.”
    The next day we started working on the problems to help her out. I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. The leads she was getting maybe weren’t turning into a sale for her, and that was a different problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Nobody can blog for you, but maybe they can blog WITH you
    Tip: While a team approach spreads the work around, be sure someone is actually in charge of the blog. Tip: While a team approach spreads the work around, be sure someone is actually in charge of the blog. By Linda Dessau, {grow} Community Member. In business, trust always has been, and always will be, the killer app.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Work] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    With this in mind, here are three things to remember as you work to create excellent customer interactions: Offer promotions and discounts for your most loyal customers to keep happy customers, well, happy. Author: Kristen Kaighn I have a confession. have placed 118 Amazon Prime orders in the last 6 months. Step 3: Nail Your Customer Service.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Work] How to Maintain Great Content Curation
    Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you. 5.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Work] Use Buyer Persona Research To Improve B2B Customer Experience
    Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Would you agree?
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Work] Hey PR: make way for content and creativity
    But none of this works if your content isn’t credible or interesting. Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). argued that content is the new PR and  creative talent  is becoming increasingly scarce – especially as demand for content rises.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Work] How to Use Dynamic Content for "Smarter" Marketing
    How Smart Content Works. For the techie inside of you, let''s break this down and talk about what actually happens to make smart content work. 1) The Marketing Database. Now that we''ve covered how it technically works, let''s talk about a few strategy errors that could cause it to backfire in your marketing. Let''s dive in.
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Work] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    Long story short, I closed the deal in a purple and black witch costume, and closed two more deals with same client years later!". 5) "While working as a car salesman, I was trying to close a deal with a young man who did not have his driver's license yet. This post originally appeared on HubSpot's Sales blog. We're not judging.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Work] How Performance Marketing Accelerates B-to-B Prospecting
    Based on my experience using “PI” (Per Inquiry) deals with cable TV operators years ago, I know that the “pay per” model works best if both sides have a track record with that offer in that medium.  Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  Pay per lead.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Work] 10 Ways B2B Content Marketing Goes Bad
    Still, many firms struggle to make content marketing work for them. Maybe you know someone like this: the genius who has trouble explaining their thoughts or work to anyone but another genius. But it’s absolutely essential – in fact, it goes right to the heart of what B2B content marketing is and how it works.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Work] The Art of Scannable Content: How to Write for Today's Online Readers
    That’s why web writers who start with their conclusion, and work backwards, usually have an easier time engaging impatient readers who just want to get to the point (i.e., And it’s all thanks to writing that doesn’t quite feel like work when you read it. You have to compel them to do that. Not sure where to start? That’s okay. Bullets.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Work] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    In a situation such as this one, the first two applicants have proven themselves as serious about the company, its culture and potentially working there, while the third applicant may be more interested in using an offer from your firm as leverage at his current job, or only truly be half-interested in the position. What is Big Data?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Work] Landing Page Techniques that Drive Higher Conversion
    She has nearly twenty years of marketing experience, and in addition to her work in search engine marketing, Janet has a background in marketing communications. by Dayna Rothman Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm. Is the offer compelling? Progressive Profiling.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Work] How to Be a Spammer in 20 Simple Steps
    This works best when you are the only one who Likes your updates, ever. 5) Don't do any targeting in your social media PPC or advertising. That's how SEO works. Someone once told me that "how-to" content is really great for business blogging. So, here you go, 20 steps to becoming the best spammer the world's ever seen! Enjoy.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Tips For Writing A Case Story
    Also consider including a quote from the professional in your firm that worked on the client's project. Will it work or not? Describe how you helped the client and try to paint a clear picture of what it's like to work with your firm. Does writing a case story feel like a bad trip to the dentist? You are not alone.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Work] Be human. Your customers will thank you.
    You’re setting yourself up to do a lot of extra work around convincing prospects of your brand’s value. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. ” of a brand.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Work] Google Hates Your Mobile Website (Here's How to Fix It)
    As marketers, we should be constantly aware of how our web presence is working to attract new, qualified visitors to our websites. If we’re ranking for certain keywords across two domains, we’re spreading out the work we’re doing to acquire search ranking authority. read blogs on my desktop at work. Woo hoo! Sound fine , right?
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Work] 9 New Insights From the 2014 Science of Email Report
    While there is no specific time that will work for every business in every industry, a common trend emerges in the analysis on this topic: The best time to send marketing emails is when other businesses are not. million individual one-to-one email exchanges, and 300+ million opened marketing emails. What does the data show? email marketing
  • WINDMILL NETWORKING  |  TUESDAY, MAY 29, 2012
    [Work] Why BranchOut, the LinkedIn of Facebook, Deserves Your Professional Attention
    One of the common criticisms is that some people like to keep their work/professional activities separate from family and friends info sharing. ” BranchOut only accesses people’s publicly available work and education information as specified in every user’s privacy settings on Facebook. The solution? Meet BranchOut.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Work] 3 Ways to Use Buyer Personas to Shorten Your Sales Cycle
    When I’m working with salespeople (both young and experienced), I see that the greatest amount of time wasted is when they’re spending time with the wrong people, or delivering the wrong message. They are always a work in progress. Your buyer personas should be among the most worn out documents in your sales and marketing arsenal.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Work] Research Finds Expanded Marketing Role Correlates With Business Results
    Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Work] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Align your sales and marketing so that both teams work towards a unified goal. Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. What could new lubricant technologies do for them? And so forth.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Work] The Anatomy of a Strong Company Name
    If your name has nothing to do with what you’re offering, prospects need to work harder to understand why you or your products might be relevant to them. Marketable -- it works in your literature and with your existing companies, products, or services. This post originally appeared on the Sales section of Inbound Hub. Memorable.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Work] How to Re-Engage Cold Prospects and Win More Business for Your Agency
    I'm guilty of it myself sometimes -- in fact the inspiration for this post was my own realization that I was getting dangerously close to not practicing what I preach and neglecting the people who are most favorably predisposed to work with me. I’ve always been surprised by how many ad agency executives ignore their own network of contacts.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Work] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Learn more about how Graph Search works by reading this blog post. One cool use case is if you want to get a job at a specific company: You can create a Facebook ad campaign that advertises your skills and expertise, and then target that ad at specific people or people who work at specific companies. The result? But I digress. How big?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 28, 2016
    [Work] Why Taking the “Mean Girls” Approach at Blog Writing Fails
    When approaching blog writing, this type of strategy (or lack of) doesn’t work. In the end, the ‘Mean Girls’ approach does not work for writing blogs (or for becoming a decent human being). Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. Why, you ask?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Work] A/B Testing: How adding a second CTA increased clickthrough 291%
    To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. You don’t want to alienate one group while speaking to the other. Control.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Work] Fathom Healthcare Shares Healthy Resolutions for 2016
    The list below is a collection of individual goals set by each Healthcare team member, because as much as we enjoy working with hospitals and health systems , we would prefer to limit our trips to these facilities if at all possible (outside of preventive care visits, that is)! Working out for at least 30 minutes, five times per week.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Work] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    There''s a lot you can learn from revisiting the work of this authority on advertising. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He''s called the Father of Advertising and the King of Madison Avenue. This rich history formed one of the most prolific copywriters in the industry.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Work] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    Surprise is something that has been used to varying degrees of success by marketers, but when it works, it works. Now, I know from previous chart of the week  research  that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”. Interested in getting started with Reddit?
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Work] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend. Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. So, you’ve decided to host a webinar. Great idea! Even 7 a.m.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Work] Are You Facing Sales Fatigue?
    The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.   As someone that works with partner organizations on a daily basis we have seen all of these situations cause an increase in mental and physical fatigue. . Executive Action Plans.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Work] What Does Success Look Like?
    Why do people want to work for us? This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Want to harness what really defines success?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Work] Business Blog Writing: Must You Write It Yourself?
    The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. I’ll explain each. Do you do all your own blog writing? Or do reciprocal exchange of posts.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Work] Better Business Blogging: 7 Lessons from Liberace
    He worked hard, and made sure people knew how as a pianist, he deserved the fruits of his success. Be prolific: Liberace never stopped working. Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. His career spanned five decades.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Work] 3 Key Ingredients for Business Social Media Success
    Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Survey them and ask. SMO is the new SEO.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] Facebook Boosted Posts: 3 Ways to Target Your Audience
    We’d love to learn what’s working for your business. You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. If you want your Facebook posts to be seen these days, boosting them may be your best bet. People similar to people who like your Page. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Work] [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
    So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI. Not only can accurate forecasting give you credibility with the C-suite, it can alleviate a lot of tension across the different teams you work with, such as finance. Measure and forecast results.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Work] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response. 1) Get to know your target prospect. If you know your target persona to be curious and discovery-oriented , then give them a “See how it works” CTA. Absolutely.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Work] 7 Simple Steps for a Solid SEO Strategy
    Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.” So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they’re looking for. 7. 
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Work] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Work] The Big Disconnect: Marketing Challenges in the Staffing Industry
    Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Today, I’m continuing our series of posts that breaks down the data we collected and provides practical strategies to improve your marketing ROI. ” The Big Disconnect. You should, too!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 22, 2013
    [Work] Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013
    Kick the speaking nerves by working collaboratively on your presentation! by Amanda Batista | Tweet this Imagine it! See it! Do it! We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Come join us in San Francisco this fall! Don’t wait!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Work] 5 Steps To Emails That Get You New Customers
    Even in the current environment where it seems that we each receive 50 emails a day from companies selling their services, email can still work. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. Photo Source.
  • TONY ZAMBITO  |  FRIDAY, APRIL 6, 2012
    [Work] Use Buyer-Based Selling To Engage The New SMB Buyer
    Model Buyer-Based Selling : remapping processes is going to take some hard work.  ©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Not so fast. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Work] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. How did it work so well? Why it worked. It doesn't need to be complex: simple checklists or handy how-to worksheets can work wonders for leads. 4) Optimize your landing page. Not always. Traffic. Takeaway.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Work] What Can a Super Bowl Ad Buy You in Content Marketing?
    million (folks, in this market, the economy is working just fine). So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Here are a few examples.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Work] Will Content Strategy Save Marketing?
    Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Work] 4 Reasons why you should be treating your emails like a blog
    As your blog audience grows, you’ll probably find yourself working a little harder at content marketing. Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Here they are: Image?s and Visuals. Content.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Work] Winning B2B Email Campaign Keeps it Simple
    To me, this is a campaign that works. In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. But what’s the best way to get the most from your Facebook advertising investment?”.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Work] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    Working in the marketing industry requires a lot of willpower. Craig Rosenberg will be leading "6 Sales Hacks That Actually Work". This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Between trends changing and attention spans shrinking, doing your job well is no easy feat.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Work] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    At IBM, Scott Edwards is a champion of the 70:20:10 learning model, which works something like this: Employee learning is 70 percent self-directed, 20 percent mentoring and coaching and 10 percent formal training. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.  . How important is it?
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How to Retweet the Right Way in 4 Easy Steps
    This works on Twitter.com or any third-party Twitter client, and many of these clients have an "edit" or "quote" RT function that saves you the copy/paste step. Just saw a great tweet? Love what you just read and want to share it with others by repeating (retweeting, aka RT) the tweet? You're getting the hang of Twitter. know, I know.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Work] Why I Won’t Endorse You on LinkedIn
    Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. Let me help you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Work] Why You Shouldn’t Assume when Signing Employment Agreements
    Because of my high salary and great role, I was extremely excited to work for these people  -  so I signed it immediately – barely reading it. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. Shame on me.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Work] The One Graph Marketers Should Update Daily: The Leads Waterfall
    Start by working with your sales team to agree on a definition of what a true "lead" is, when a lead can be handed off from Marketing to Sales, and what leads "count" toward the goal. It’s time to invest in some extra work. The video at the end of the article explains this whole process in 4 minutes. (Or. What to do?
  • VIEWPOINT  |  WEDNESDAY, AUGUST 17, 2011
    [Work] Improve Sales Performance with 3 “Art of Sales Management” Functions
    While this works organizationally, it requires little to no critical thinking. What works in one situation might not work in another. If Joe is your top salesperson, should he work Company A just because it’s in his territory? Note: I’m not suggesting working only the hottest opportunities! Not true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Work] 37 Big Data Case Studies with Big Results
    Sales grew 64% last year and Catapult now works with nearly half of NFL teams, a third of NBA teams, and 30 major college programs. GOOGLE : Working with the U.S. Do these case studies show how Big Data can work? By Rob Petersen, {grow} Community Member. In less than a decade, Big Data is a multi-billion-dollar industry.
  • SCRIBBLELIVE  |  FRIDAY, SEPTEMBER 30, 2016
    [Work] Cocktails & Content [San Francisco]: What We Learned from Our Panelists
    running theme throughout the discussion was how technology has quickly and drastically transformed how marketers work – and the resulting need to go “back to basics” in order to ensure that the marketing technology we use can be effective. Nanneke Jansen  – Senior Manager, Marketing Programs @ Demandbase. ” – Rich Pearson.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Work] 7 Things Marketers Muck Up When Communicating Results to Their CEO
    In fact, showing more data can often steer the conversation into the weeds instead of focusing on the main goal of your conversation, which may be to approve budget or simply get a congratulations on a good month's work. What else has worked for you in communicating to your CEO? Take a look, and learn how to remedy those missteps.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Work] More Content is Not Always Better – Wise Words from Chris Vandermarel
    But we really have to move beyond that and try to work to surface the right content at the right time — as well as keeping buyers engaged once they interact with that content. They do great work, and we really try to look at things in two ways. Let’s dig in! How has content marketing evolved since you started in demand generation?
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Work] The 7 Worst Marketing Emails You've Ever Seen
    You work with all of these companies? Marketing Takeaway: Your prospects and leads don't care who you work with. Make this process perfect by testing your email marketing sends to ensure that the formatting and personalization features work correctly. 4. Marketing shouldn't make people cry. Marketing shouldn't suck this bad.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Work] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things. The Mintigo results confirm this. But take a closer look.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Work] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Employee Advocacy
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 29, 2015
    [Work] The Business Marketing Association is coming to Tampa Bay!
    There’s lots of work to be done, but we ‘re excited that the Business Marketing Association is coming to Tampa Bay and if you’re a business who sells to other businesses in Tampa Bay, you should be quite excited about the bright future of B2B marketing here. No business to consumer marketing here at all. Have you seen it?
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Work] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    enjoy working through conceptual problems and tend to digress to the theoretical. work with B2B clients on media and integrated marketing programs. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. But don’t expect to hear a lot about my family.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Work] Turn Your School's Website into an Application Generating Machine
    Even as you sleep, your offers are generating leads and keeping your application funnel working. This information will give you some baseline guidance on what's working and what isn't. If they're gumming up the works, the CTAs probably don't align well with the topic of the blog post or its audience. Look at Your Current CTAs.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Work] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    Well, I''m here to respond to these commonly made excuses and reveal how inbound can most definitely work for your nonprofit -- that is, assuming you haven''t already implemented an inbound strategy (and reaped the rewards). Sometimes, direct mail can work for certain organizations. and it should be something they consider. nonprofit
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 10, 2016
    [Work] Content Not Getting Enough Love? Try These 5 Easy Fixes
    sales sheet is definitely informative, but clicking through a short list of questions pertaining to needs and interests can actually show a new customer how your product can work for them without coming off as an impersonal sales pitch. 2. It’s no secret that marketers are attention seekers, at least when it comes to content. Have Fun!
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, DECEMBER 2, 2015
    [Work] If you had it to do over again?
    During the past 18 years of working with  and training sales managers around the world  this phrase is one of the most powerful lessons I believe we pass on to our clients, but it leads to additional unexpected benefits as well. If you had it to do over again; what would you do differently-if anything? Self Help for Salespeople. Have you?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Work] Marketing Campaign Success Starts and Ends With Quality Data
    Over the years I've worked on a wide range of marketing campaigns for our clients and without fail each and every campaign represents a new and unique challenge to the team. It's usually the dirty work that marketing and sales teams don't want to put the effort into. We love it!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Work] What Are You Doing To Prevent Cold Calling Burn-out?
    The terms I’ve used to describe our encouraging work environment has opened me up to a little ribbing from my colleagues over the years. Definitely a great tip I plan on working on with my team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number.
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Work] The Ultimate Checklist for Integrated Marketing
    Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you’re likely already working with. 1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Work] Recruiting the Best Inside Sales Rep Candidates for your Business
    Whether an employee is in an entry level inside sales rep, on the management team, or even the owner of the company, each and every person who works with us has a direct impact on the success of our business. Leverage your social network to find qualified candidates that fit your position. Too often, recruitment can fall by the wayside.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 12, 2011
    [Work] Savvy Speaks: Collaboration Tools That Rock
    Whether you call us remote, dispersed, home-based, or just plain "savvy," those of us who work in a virtual office space that puts the entire world at our fingertips absolutely rely on collaboration tools to make it all click. The same goes for basically anyone doing business today - from SMBs to multi-national conglomerates. Jamie. Tweet
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 18, 2011
    [Work] Are You Telling or Selling?
    I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Work] Whoops! How to Write the Perfect “Oopsie” Email
    As we all know, if you want to diffuse a potentially bad situation, animal pictures almost always work. While that approach can work at times, it depends on the situation. Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? Deals.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Work] The Ultimate Collection of Free Content Marketing Templates
    Our internal creative design team went to work building five, beautiful ebook templates -- in both PowerPoint and InDesign -- for you to download, customize, and use. I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. Content Planning Templates.
  • BIZNOLOGY  |  TUESDAY, MAY 15, 2012
    [Work] Why you too should be social media slutty
    Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Work] Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
    Here's how it works: Think of one idea. His biggest tip when working with producers to edit episodes? This same tip works when you're trying to clean up a post's formatting. If so, you should go back and work their voice back in. Then, the tables were turned. Two years later, I realize that I was right to be scared.
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