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  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 8, 2013
    [Work] The 10 Best Sales One-Liners of all Time
    More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers. Great sales managers are great coaches. To successfully motivate their teams, managers should first make themselves equal, rather than different. Learn them.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. How did I quote him for my services?  I simply told him to buy Facebook Me! Experiment.  And then experiment some more.  Kaizen.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Work] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    Keep in mind, though, that Google's new mobile algorithm recognizes the benefits of using a single URL for indexing and sharing content across devices.). 4) Making your text, images, and overall design work for mobile. If the design of your website doesn't work well on a smartphone or tablet, they might give up and leave your page.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Work] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    So the challenge as you move into next year is to make sure you’re creating and curating more visual content while working with your friends in IT to find the right infrastructure for even more imagery and video down the road. Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Work] Getting Your Company’s Voice Right
    You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. What kind of cocktail party discussion would you have with your ideal customer outside of work?” Know your company’s character. Be more human. This creates trust.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Work] Which Companies are Totally Nailing B2B Marketing?
    Companies will have to work harder to cut through the clutter and they’ll increasingly find ways to utilize social media marketing for business-to-business interaction. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Salesforce.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Work] What Effective B2B Content Marketing Looks Like [New Research]
    Work still needs to be done on documenting strategies and missions. It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. The answer may (or may not) surprise you. Effectiveness increases when the team understands what success looks like.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Work] Content Marketing for Fun and Profit
    And as you’re working towards those relationships, consider the following questions: How much does this person influence the community I’m looking to engage? Just let me know if you’re interested and I’ll send you some examples of my past work.” Photo credit: Wikipedia. What is that definition?
  • NUSPARK  |  THURSDAY, JUNE 14, 2012
    [Work] Case Studies; How to Get Them Approved and Presented Publicly
    Many times he and his staff had done the work to write up a complete case study, only to find that they couldn’t get the client to sign off on it. If the CxO team doesn’t know about it, then your sales team should be working with your contacts within the company to build awareness. His biggest challenge? Think strategically. Content
  • NUSPARK  |  THURSDAY, JUNE 14, 2012
    [Work] Case Studies; How to Get Them Approved and Presented Publicly
    Many times he and his staff had done the work to write up a complete case study, only to find that they couldn’t get the client to sign off on it. If the CxO team doesn’t know about it, then your sales team should be working with your contacts within the company to build awareness. His biggest challenge? Think strategically. Content
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Work] Should LinkedIn Groups Be Part of Your Social Strategy?
    When people sign up for LinkedIn , a lot of them look at it as a place to house their resume and revisit only when they need to update some info or when they’re trying to discover where someone works. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. This magical place is called LinkedIn Groups.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] New Benchmark Data Reveals the Secrets to Successful Website Redesigns [SlideShare]
    And of course, there''s the company who was working until midnight every night to stay on deadline. Planning a website redesign can be pretty daunting. After all, we''ve all heard the nightmares about the "website redesign gone wrong." (Or lived them.). There''s the company who went way over budget. Hey, that''s pretty good! Check it out.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Work] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    The mistake many marketers make is they choose the channels they themselves frequent or what they “think” works. What types of messaging and tone of voice works best for the different profiles of people I am targeting? Sometimes this is the case, but not always. Is social media right for your market/customer base?
  • TRAACKR  |  THURSDAY, AUGUST 27, 2015
    [Work] The Key To Find Influencers For Your Brand
    Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are participating in. What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. Don’t sacrifice relevance for reach.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Twitter SEO? Think Twylah.
    The Twylah founders shared with me that ads and sponsorships on Twylah pages really work. Keep your promotions out of the stream (it doesn’t work anyway). Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. Promote your Twylah page instead.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Work] B2B Content Marketing: How To Get Your Prospects To Love You
    Who does your buyer persona report to at work? Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. For ages, marketing was constrained by space limitations (i.e.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 8, 2010
    [Work] Convince The Boss Your B2B Company Should Use Social Media
    To visualize the opportunity in this space, provide the decision makers you work with some successful case studies to clearly execute your points. These are just a few strategies I have seen work to open the door to conversation. Here are four ways to make your point in a more effective manner: 1. Share B2B Case Studies. Let’s face it.
  • RADIUS  |  TUESDAY, JUNE 7, 2016
    [Work] Top 25 B2B Influencers Share Revenue Driving Tips
    Know a Revenue Driver that inspires you at work? There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. On May 19, we launched our #RevenueDriver campaign. radius. Make customers shine.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Work] How 3 U.K. Companies Became High-Class Publishers
    In a broader context, the work boosts awareness of JLL and shows off its creative side. ” To produce a steady stream of quality content, from blog posts to graphics and videos, JLL employs a global editor in London along with in-house writers, all of whom have worked as journalists. While U.K. and U.S. As U.K. ” John Lewis.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Work] 18 Ways to Promote Your White Paper for Lead Generation
    Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Company Blog.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Work] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    But as your business grows, old methods of lead nurturing – the way that we drive our leads through the funnel – no longer work. Download Some leads don’t like to be picked up at the bus stop – they want to be picked up at home, or at work, or at their aunt’s house after dinner – but you don’t have that kind of flexibility.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Work] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Through this and other partnerships, Infer’s open platform delivers predictive advertising solutions that increase a company’s marketing return-on-investment by leveraging data science to optimize campaigns, targeting and budgets.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Work] 8 Tips and a Few More Resources for Holiday Marketing
    Hopefully the data you reviewed gives you a sense of what may work this holiday season vs. last year. User-Generated Content  . I’ve worked with a few brands that often take the holiday season as a time to encourage user-generated content. November has arrived and the holiday season is officially upon us. Research & Strategy.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Work] Marketers, Managers and the Parable of the Monkey Tree
    We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. Directors want to get the messaging and content right to drive leads.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Work] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    How to set up a Facebook fan page that works by Direct Creative Blog. Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm. Does Facebook Work? Always.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Work] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : Working at a desk all day (especially in the winter) can lead to a day of cold hands. Why it’s a great gift : I personally have told many people exactly what’s on this cup since I started working as a content marketer. FRIENDLY REMINDER : Gift-giving season has arrived. Available on Zazzle.com.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Work] What’s the Difference Between an Experience and a Customer Experience?
    Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. Everyday life is a series of experiences, from battling traffic on your way to work to sitting in a meeting. One set of marketers works at improving the customer experience.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Work] Building Media Relationships & Maximizing Positive Coverage
    Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? Spend time reading their work to get a firm understanding of the news and information they cover. We have a big media interview coming up, but how do we best prepare for it? Marketing
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Work] Time Constraints: Content Marketing’s Greatest Challenge?
    Data shows us what’s working, what isn’t working, and where to direct our energies going forward. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Work] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    But this is what it will look like when you scroll further down: Do these slide-in CTAs actually work? They work astoundingly well. Excellent work. Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. But the question is. without being obnoxious?
  • SAZBEAN  |  FRIDAY, JANUARY 17, 2014
    [Work] eCommerce Customer-Centric Sites with Great Design
    You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Work] HubSpot Releases Social Inbox and Reveals So Much More
    It’s possible to simply push recommendations to an external CRM platform, but setting a connection for each point of contact quickly becomes a lot of work. The temptation to eliminate that work by building an integrated CRM system is hard to resist. Users can drill into each post to see a complete profile of the poster.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 22, 2011
    [Work] Savvy Toolkit - Required Reading
    A favorite Aunt gave my kids a huge collective works of Dr Suess book several years ago. The mere size of the book makes it ideal for the coffee table of our family room so unlike most of our other books which are required to live on the shelf this one is always front and center in our lives. would add a few books to this list.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Work] How Social Media are Challenging the Old Media Business Models
    Most of the models like advertising, affiliates, premium (“velvet rope”) services have been tried and work pretty well under certain circumstance , but  “Social value” model hasn’t been explored that much or hasn’t been considered as a valuable enough on its own. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Work] The Utility Of Social Business: 5 Strategic Wins
    To the Millennial, access to the internet and social tools is the norm, a necessity for them to succeed in their work. Because they have been educated through the social experience, collaboration tools are a core component of their thinking and work styes. Thank goodness for social data and context aware processing on the open Web!
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] How Your Private School Can Get More Applicants With Inbound Marketing
    The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. Not all content will work on all channels in the same format and length. But tou have to understand which channels will work best for your school and manage what you can.
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Work] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    This is no different than having a fire drill in school, you need as an organization to have a plan to address having a breach and having a fire drill, how to respond, and every element of response from notification of the affected parties, working with law enforcement, internal communications, and related areas there. Welcome, Craig.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Work] What Your Sales & Marketing Teams SHOULD Be Talking About
    For example, if you’re anticipating that you won’t be able to generate as many leads next month as you did in the previous month, your sales reps will probably want to work those fewer leads more deeply. As marketers, we know how important it is to have strong alignment with our sales teams. But creating that alignment? So glad you asked!
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Work] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. Pariser and Koechley admit they take full advantage of technology to ensure their staff is working separately toward similar goals. As you’ve undoubtedly heard before, it’s about working harder, not smarter.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Work] Up Close & Personal: The Continuous Evolution of B2B Marketing
    He’s been a marketer for nearly 20 years, with an emphasis on digital marketing for more than 15 years and working with high-profile brands like The Walt Disney Company, Orbitz and WinZip. The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Work] 2011 Social Media Forecast: Digging deeper
    Social for the enterprise – What if we applied social software to people working within a company ?  If employees in a far-flung global company could harvest these networking, collaboration and ideation benefits internally, couldn’t this create a significant competitive advantage?  Here are a few things to watch in my humble estimation!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 14, 2016
    [Work] Five ways to boost your start-up business idea
    This is hard work. This is hard work. I have fun helping start-ups and after years of seeing plans and pitches, I am starting to see some common mistakes emerge. If you want to build a hedge of protection around your baby and make it soar, spend some time thinking about how well your new business is prepared to handle these issues.
  • WRITTENT  |  FRIDAY, JUNE 14, 2013
    [Work] Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!
    This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. Right, you need to work on the visuals as well – photos and pictures are the easiest ones. Stay tuned! Some of the top companies’ examples are included.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Work] When Doing Content Marketing, Create a Header for your Content
    Ready, fire, aim does not work in marketing. Failure to plan is the biggest problem in B2B marketing today! In Lisa Dreher’s Marketing Made Simple TV “ Anatomy of a Great Marketing Campaign ” show, you learned how an award-winning marketing campaign was built upon a foundation of deep research and planning. And so forth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 17, 2011
    [Work] Your company’s single biggest mistake on Twitter
    Here’s an example of how this can work to create brand loyalty, even on a local basis. Let’s start this post with a little quiz.  I’ve assembled a few Twitter avatars from my Twitter stream.  But I think that’s just what makes this a best practice. Your company is not choosing just a picture. Just puzzles me.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
    More recently, researchers have also found that creative inspiration comes more often to people who work in rooms that are painted blue. They share a common brain processing center, the cingulate cortex , and work in conjunction to tell the body how to behave in response. Emotion is a major force in online sales. We can’t prevent this.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Work] 17 of the Best WordPress Plugins for Marketers
    Here's the good news: We've done the work for you. 40,296. That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. Below you'll find 17 fantastic plugins every marketer using WordPress should know about. Check it out: Pre-Just Writing.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 23, 2012
    [Work] 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki
    We’ve personally worked for the very best – and the very worst bosses, including Robert Greifeld , CEO of Nasdaq/OMX (One of the best!) really hope you find a way to share this post with your boss… I have a flawed and incomplete understanding of what it feels like to work for me. Our only 5 star book of last year!).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Work] The 12 Beliefs of Good Bosses
    We’ve personally worked for the very best – and the very worst. really hope you find a way to share this post with your boss… I have a flawed and incomplete understanding of what it feels like to work for me. 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki. Bob Sutton. What do you think?
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Work] How Can We Blend All of Our Customer Data into Actionable Profiles?
    The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. This is the third post in our profile management blog series. For example, say your ideal profile is “Early Tech Adopters.”
  • E-QUIP  |  SATURDAY, APRIL 23, 2011
    [Work] E-Quip Blog: Expertise vs. Leadership
    Some have difficulty shifting their focus from project work. The temptation for many "expert leaders" is to continue to spend much of their time doing project work. For example, who better to define improved work processes than the people on your staff who actually do the work? Monday, April 25, 2011. Many are. Posted by.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Work] List Buying: 3 reasons why this tactic can be deadly for marketers
    Doing marketing right, building relationships and creating love for your company, requires some work. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Work] InfusionSoft ICON: Contined Focus on Helping Small Business
    InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 6, 2012
    [Work] 5 Smartphone Applications Every Salesperson Needs
    Below is an overview of the top 5 apps that will help you do your work more effectively. As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. CamCard. Square.
  • SNAPAPP  |  WEDNESDAY, JULY 23, 2014
    [Work] Time To Get Marketing Fit: Bootcamp Style
    Discover what’s working for YOU and how to optimize it! Our bootcamp will dive into what interactive content is and how it can work for you. Tired of your same, old marketing content but don’t know what else to try? After all, how many white papers, data sheets, and webinars can you create? Why Choose Marketing Bootcamp? Sign up today!
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 4, 2012
    [Work] Scientific Research: What Motivates Your Target Audience?
    If so, test and see which work better than others. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns Do you have competitions?
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] Has technology made marketing easier and better, or just faster?
    Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be. I can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. Has the speed with which we can now turn creative around having a negative effect on the quality of the work we’re producing?
  • CHIEFMARTECH  |  TUESDAY, MARCH 8, 2016
    [Work] Marketing technologist to Isaac Asimov: eat your heart out
    Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as a technologist and also as a driving force for change in how marketers, storytellers and technologists work together to create immersive and engaging customer experiences.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Work] Top Ways to Attract Prospects
    Work on Your Personalization Efforts. good online marketing approach is a holistic one that puts some work into making the content relevant, accessible, interesting, respectful, and customized. Happy new year, everyone!  Almost that many just delete most of the email offers they receive, without even reading them! Being too repetitive.
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Work] 8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII
    Here are some things you're probably hearing a lot about: New Orleans, beer, Beyonce, Doritos in any of their various flavors and formats, and maybe, if you work in marketing, the millions of dollars a few select brands are spending on a Super Bowl commercial. Super Bowl XLVII is quickly approaching. Not everyone is a football fan. betting.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Work] Get a Responsive Website Design With These 5 Tips
    WordPress solution will only work on WordPress sites and not on other platforms, for example. If working on a new website theme is too time consuming, you can opt for a plugin. How does your website look on a tablet or smartphone? If your website doesn’t look sharp on mobile, you’re not alone. Verify your website.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 17, 2013
    [Work] Websites and Search Engines are Far from Dead
    being active in social media; and working with industry journalists, among other tactics. Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. Image credit: Haley Marketing Group. But this particular post is nonsense. Poppycock. Hogwash. Baloney.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Work] Get Found Faster: 10 Tips for Successful Local SEO
    That works out to about 70% of all Internet users performing local searches regularly. If your site isn’t mobile-friendly, all your other local SEO work is just driving people to a site they’ll hate and leave. The odds are good you’ll also have done considerably more local SEO work than your competition. So let’s dive in. 1.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Work] The Ever Changing Landscape of B2B Social Media
    Social Media Works for B2B Sales, Too. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Work] How to Structure a Kick-Ass Marketing Team for Any Company
    After years of working with thousands of customers, we've got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. Digital: Do they understand how the internet works and how businesses can leverage it? Here's how: Talent. That could be a book!). GREAT!
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Work] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    Networking has always been a key to success in many areas of business, and working to promote content is no exception. By all means, pin, optimize, and share your work, but be sure to create a Pinterest presence with mass appeal, in order to gain the broadest exposure possible. Sure, but it’s a bit harder. Create Custom Images.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Work] How to Get Facebook Fan Page Activity Alerts via Email
    Great work Hyper Alerts , Awesome stuff! For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts.
  • TRAACKR  |  THURSDAY, MAY 28, 2015
    [Work] The Tyranny Of Marketing Success Metrics
    The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured  to demonstrate ROI and work within frameworks that were well understood. white clown walks by and asks him: “What are you looking for?”. Red clown: “I lost my coin.”.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Work] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    million viewers in a couple hours with minimal work sounds great; even if it comes with a $54,000 price tag. It takes time, dedication, and hard work to create great content and generate inbound leads. But those who are willing to do the work (including the company referenced in this post) get to see a real return on investment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Work] 14 Must Attend Dreamforce Sessions for Marketers
    It’s a hot topic, but how does it work? Can Social Advertising Work for B2B? Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. by Jesse Noyes | Tweet this It’s that time of the year again. Tuesday.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Work] Social Media Agency Simply Zesty Creates Content in Balance
    Agencies frequently struggle creating social media content because their staff needs to focus on billable work. As a business, we’ve worked hard on ensuring we have the right mix of time spent on all 3 areas, and of course that the billing accurately reflects this! Let’s start at the top. RSS is fine for that!
  • ANNUITAS  |  THURSDAY, JUNE 5, 2014
    [Work] Why Nurturing Isn’t a Score
    Don’t close a deal and then forget about your new customers you’ve worked so hard to gain. monthly newsletter works well in this scenario. 4. If only it were that simple. As with most things in marketing these days, there’s much more to it than that. It’s not merely a score, but a way to do all of the following: 1. one step at a time.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Work] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? wonder what would happen if the army utilized the tactic of strategy refinement when they realized that bullets don’t work on Godzilla? Wrong! How is this accomplished? That got me thinking.I
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Recommendations to Revitalize Your B2B Marketing
    Let’s just say it’s “get serious, get back to work” time for the majority of us. For B2B marketers, this is a good time to review what has worked in 2015 so far and what needs to change before the year is over. Here are 8 Techniques that Work for B2B Social Media. The countdown for back-to-school has begun. The Customer Journey.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] How A Small Business Can Automate Social Media And PR
    If you have press relationships (and you should always be working on a few in your back pocket), work with your reporters and offer them your editorial calendar and see if anything looks interesting. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty.
  • BIZNOLOGY  |  THURSDAY, JULY 19, 2012
    [Work] Enterprise social media marketers face the apathetic and the unruly
    The most horrifying thing that has happened in the last 20 years is that marketers must now work with their entire company to get anything done. For the most part, when it comes to social media, enterprise marketers get to work with two groups of people: the apathetic and the unruly. Photo credit: mabith. After all, you have religion.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Work] How to Define Market Needs to Align Content Effectively
    See what’s working for them, and what’s not. Find out what’s working, what’s not, and drill down to how it all reflects the values and priorities of your market. Why is it important to clearly define market needs, interests and pain points? Naturally, in order to properly align your marketing efforts ? and your content, in particular
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] How Much Should Sponsored Articles Really Cost? [New Data]
    How to Make These Sponsored Content Formulas Work for You. Or maybe you work for a blog or publication and you’re wondering what you should charge for sponsored articles and sponsored content package deals? Sponsored articles are one of the new shiny new objects in the content marketing world. Everything else was classified as a blog.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Work] How do you choose the right WordPress hosting solution for your websites?
    Dedicated servers give you a whole server, or several, for you to work with. I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. So I wish to share a guest post by them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Work] A plan to earn your way into the hearts of Internet influencers
    Give them something that makes their lives or work more efficient (tools, technology, apps). Give them something that makes their lives or work more efficient (tools, technology, apps) - Offer an unusual experience (huge opportunity in the travel and hospitality industry). By Mila Aroujo, {grow} Community Member. How do you do that?
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Work] One Size Does Not Fit All
    You are likely to be disappointed with the experience, and you may draw the conclusion that predictive does not work for your organization, when in fact you’re just not correctly analyzing the data. *Image via CastABiggerNet. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Right? Wrong!
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Work] 15 Stats You Should Know About Marketing Technology Stacks
    As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Don’t depend on the technology alone – put it to work for different departments so the overall customer experience can be improved.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Work] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, to make this whole social competitive analysis thing a little clearer, let's pretend you work for Dunkin' Donuts' social media marketing team, and you're curious how you stack up against Starbucks. Twitter.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Work] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Suddenly, all the work you put into formulating valuable emails has backfired and your email subscriber is now a former email subscriber. Consumers have more control than ever over what shows up in their inbox.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Work] 5 Tips to Help Make a Killer Marketing Video
    Have you ever joked about being married to your work? Just be sure to store your edited video somewhere safe—the cloud is your best bet—so you don’t have to repeat all your hard work each time you make a new video. Creating a video (or video series) to help market your product or service is a no-brainer. How to do it. How to do it.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Work] B2B Company Websites
    “We provide Innovative solution to boost the productivity of your empowered employees with paradigm shifting…&# doesn’t work. click-to-call works if people available. what works best is an click-to-chat (+30% sales and productive contacts). Advice from Marketing Peers. Mining For Gold in the Chatstream.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 13, 2012
    [Work] RFPdb has opened its archives of old RFPs for free
    Some old RFPs that consisted of a link to the originating source might not work (they could have been removed from their site), but there are tens of thousands that will work that include the original RFP file(s). Our goal in making this database repository public is to aid in the creation of new Requests for Proposals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 12 ways to achieve emotional marketing for your B2B company
    Work to align business goals with emotional marketing throughout your customer journey to maximize the emotional connection but still be sales minded. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. Or do we? Issue #1: “But we’re B2B!” Honesty. Psychographics.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Work] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    How did you two work together to bring in Box? What did you do to work with Finance or other client teams that may not have been using Box? Today, Fathom was excited to present a webinar in collaboration with Box.com , sharing our experience evaluating cloud storage solutions. Salesforce, Marketo and Docusign integration. Tagging.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. Work on making the connections a bit at a time. Find the ones that work and continue to refine them. Just publishing content on its own doesn’t accomplish this." Do you have it?
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
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