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  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Work] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    What worked? Establish upfront how you want to review the work and the type of deadlines you can work under. This also helps you to see what the agency is working on and how projects are progressing, meaning there''s one less thing you need to worry about each day. So, you’ve been wooed and won over by an agency.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Want to Publish on LinkedIn? Now You Can
    Here''s how it works. Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. Then, you''ll be taken to the writing tool. Everyone Wants to Be a Publisher. Why or why not?
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Work] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Content Marketing Works For You. It works for you 24/7/365. One thing to keep in mind is that content marketing takes a great deal of work, consistency, and dedication. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Share Your Content!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Work] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    The process repeats, working up a hierarchy of combinations. This likely reflects a (correct) judgment that users will care more about the system’s benefits than how it works. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data.
  • SAZBEAN  |  MONDAY, APRIL 23, 2012
    [Work] The Ultimate Digital Customer Service Guide
    There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Work] 5 Great questions to massively improve your results!
    Whilst every human being is of equal value, those in business with the highest commercial value do work that matters, which can’t be neatly explained in a manual. Here are 5 great questions to help your business thrive in any economy: How many leads am I generating each day from my website / blog?  News & Notes
  • ENGAGE  |  TUESDAY, JUNE 21, 2011
    [Work] How to Avoid Awkward Silence in Your Comment Section
    Recipes work this way; first shared among friends and then blossoming into something a restaurant might serve to the rest of the world. They might have made it all the way through your post but most people aren’t inclined to write up a paragraph celebrating your work. T here are a lot of lurkers on the web. Get it started.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Work] 10 Questions to Ask Yourself Before Starting with Social Media Marketing
    Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your advertising- and your media agency? I’ve been working for TV & Radio for 10 years, and I can guarantee you that the complexity of social media is 10 times that of TV & Radio. 6. What do we wish to gain? Who are we targeting?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Work] Evaluating Marketing Automation - 10 Questions To Ask
    How do the data, activities, and process aspects of the integration work together with our business? 5) How good is our data? The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. Area code?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Work] Your mother was right “If you don’t have anything nice to say, say nothing”
    After hurling invective after invective, she swore she would never work with me. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Shame on me for not keeping my mouth shut.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Work] 7 Keys to Lead Scoring Success
    It’s precisely the kind of bite-sized content that works today. Lead Generation Company | 7 Keys to Lead Scoring Success. Many of you may know that the lead generation company Find New Customers has a content calendar calling for the release of 6 “cheat sheets&# on B2B marketing topics in 2011. Keys to B2B Lead Scoring Success.
  • FATHOM  |  THURSDAY, MAY 8, 2014
    [Work] Is Your Company Doing All It Can to Promote Your Upcoming Tradeshow?
    Working with the media. Tradeshows – especially when you exhibit at them – can be a tremendous expense to your company. Tradeshow banners, displays, employee time, travel, booth costs, and more can add up. Your boss may ask … Is this cost worth it? How do we know the expenses we incur are equating to revenue for our company?
  • WRITESPARK  |  TUESDAY, FEBRUARY 14, 2012
    [Work] Case Studies: Ask Short, Clear Questions
    Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience. When you ask questions during a case study interview, do you talk too much? Common symptoms: Using more than two sentences for a question.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Work] Key to Creating B2B Social Content That Engage Audiences
    But it takes work – namely well-planned content and savvy use of social media marketing. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. The answer is by having a content marketing strategy. Marketers are now publishers.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 22, 2011
    [Work] Savvy Toolkit - Required Reading
    A favorite Aunt gave my kids a huge collective works of Dr Suess book several years ago. The mere size of the book makes it ideal for the coffee table of our family room so unlike most of our other books which are required to live on the shelf this one is always front and center in our lives. would add a few books to this list.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Work] 8 Creative Social Media Tactics to Conquer Local Competitors
    Large companies have found ways to try work around the problem this presents for community managers who are clearly located elsewhere, while local businesses have a unique opportunity that doesn't often present itself in the face of giant corporations. And here are 8 creative ways to begin that cost you nothing but your time! Sites like Yelp!
  • SYNECORE  |  WEDNESDAY, MARCH 12, 2014
    [Work] Marketing Software + CRM = More Reliable Data!
    We all know how difficult it can be to get sales and marketing teams to work together towards a common goal. For most companies, the story goes that sales thinks marketing isn’t getting them qualified enough leads, while marketing doesn’t think sales is working the leads they provide as well as they could be. Closed-Loop Reporting.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Work] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Work] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    For example, it’s well-known that the majority of clothing brands work closely with other fashion bloggers to showcase their apparel. Not only does this give the author plenty of material to work with, it also validates the opinions of readers by letting them know you are listening. Connect with Others. Give the People What They Want.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Work] Who Are Your B2B Buyers?
    Understand your buyer – everything about your buyer- and then work on developing a documented, Content Marketing Strategy that aligns to your buyer. Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Where they spend time on the web? Come on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Work] Five marketing and business lessons from Japan
    think many folks could  benefit from taking a deep breath and inserting more civility into their work, including me. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This Here are five lessons I picked up from my visit that I thought would be fun to share with you! “No.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Work] 8 Mistakes That Kill Lead-to-Customer Conversions
    Before you waste your sales team's time and throw out all the hard work you've put into generating new leads, spend time getting those new leads to convert on more offers so you can learn more about them, and pass along only the best prospects to your sales organization. Working in a Marketing Silo. Giving Up on Conversions.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 16, 2010
    [Work] Buyers Set the Pace for B2B eMarketing
    Consider these 4 factors impacting the B2B buying process: More information availability translates to more work for your buyers. The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer's friend. Maybe so, maybe not. In fact, quite the opposite is likely true. They have less.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Work] 9 Common and Costly B2B Social Media Marketing Mistakes
    It works best when it's part of an integrated inbound marketing strategy that includes a mix of online and offline tactics. Fix It: Work with your finance department to get clear and accurate data for the cost of customer acquisition and total lifetime value for your business. Yes, B2B companies should be using social media.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Work] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    If you are currently working with an SEO specialist (and we recommend that you do!), Since these pages are not indexed, they do not have to be optimized beyond the work that needs to be done to attain the highest possible quality score for your campaigns. Disavowing any healthy and valuable links from your site could hurt its SEO. 2.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Work] 8 Ads With Subliminal Messages You've Probably Missed
    Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. The cute A to Z arrow and grinning face work so well. 5) SFX Magazine. In short, be subtle.
  • LEADER NETWORKS  |  TUESDAY, JULY 12, 2011
    [Work] Why Online Communities and Vegas Have Nothing In Common
    Both company and customer inform and value each other and work together toward defining and refining the future. Las Vegas is all about lady luck - If only you face the horseshoe, touch your talisman, and never ever enter a casino through the front door, you will succeed tonight. member expereince roadmap for online customer communities
  • VIEWPOINT  |  MONDAY, OCTOBER 31, 2011
    [Work] 7 Hot Email Prospecting Tips
    For more fresh sales strategies that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. Crazy-busy people read their email with their finger on the delete key. Keep Your Message Simple.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 2, 2011
    [Work] B2B Social Media Marketing Case Study: My Fortunate Failure
    ” This happened to be during a time period when my work schedule had begun to sap my blogging efforts, and I couldn’t shake Gass’ challenge from my head. Even though I was busier on client work than I'd been in the past two years, I wanted to prove something to myself, to my coworkers, and to my clients and prospects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Work] 6 Boards to Consider for Your Pinterest Brand Page
    We have more boards in the works so stay tuned! by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Work] 4 Non-measurable actions every business should take
    The technology to really measure how effective social media campaigns are in the actual buying process is in the works; but until then, keep this part of your business going anyway. The basis of any business is making money. Earning money is not always linear, though. Post quality social media content. Yes, it can. Show up in public.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] The 19 Best Content Marketing Blogs From 2014
    Some of the sites Courtney recommends require a free sign-up, but you should check out all the resources on this page and find a few that work for you. 5. Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Because.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 18, 2015
    [Work] Career Advice From Three Canadian CIOs
    They provide insights and advice for those interested in an IT career including: the importance of getting people to work together so you can maximize the value of the team. Steve Heck:  The further up an organization you go the more you work through people. People want to work with others that they can trust. Having integrity.
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Work] Creating a Clear Customer Message
    Poor communication can easily break the trust you worked so hard to gain. A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You must next gain the trust of your customers. Forbes ).  .
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Work] Lessons from a Year of Email Subject Line Testing - Part 1
    So I put together some hypotheses, drawing from email experts who had done their own research and from my own assumptions, and then went to work testing them. There are tons of different factors that go into an open rate…but that’s why ambitious marketers TEST TEST TEST, to figure out what works best for their mix of audience and offer.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Work] Lazy or Crazy [Ben's Productivity Podcast]
    And if I''m doing those things, I like the acronym LAZY because it makes me more effective and I am able to get more done in less time, in other words, work less. Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Work] Starting a New Job? 8 Tips for Having a Great First Day
    Think about the small items you like having at work, and make sure they''re in your bag the night before your first day. So before you leave for your first day, try doing a Superman pose for a minute -- you''ll feel much more ready to take on your new challenge at work. 8) Don''t overthink it. Congrats! The hard part is over, right?
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Work] Questions from the 5 Futuristic Email Tactics Webinar
    Find more information in the slides from the Marketing Sherpa Email Summit on SlideShare. 4)     What is the best way to create responsive emails that work on all or almost all phones and tablets? We all know what works on us. Your audience will tell you with their clicks what works and what doesn’t. Stick to basic HTML.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Work] Five keys to successful marketing automation content
    The goal here is to build confidence that YOU are the right one to work with. This is a guest post by Brian Hansford who is an account director with Heinz Marketing.  He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 15, 2012
    [Work] Finally! The True Secret to My Sales Success Revealed
    It worked. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. Seventeen magazine. read it religiously to find out how to get a guy to really like me. It was horrible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Work] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Effective? I’ve heard it works … not that I would know personally, of course. Six considerations Beyond Content Shock: The defining trend of 2015 is content ignition A story of Internet haters, trolls and malcontents When social media marketing doesn’t work How Do You Start Over After Building a Successful Blog? Maybe.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Work] 5 Awesome Examples of Engaging Social Media Campaigns
    Because of this awesome interaction showcasing his talent, Burney gained an 8,000% change in Twitter followers and possibly a few more people interested in his artistic work. 2. They also worked with Canadian social media travel stars Alex and Luke , who simultaneously posted to their own social media accounts about the hotel. 5.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Work] Do You Know Your Customers.Or Are You Guessing?
    We need to do the work if our marketing is to become sustainable over time. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. I did this because the old adage that "Content is King" is meaningless unless relevance is involved. Strangely, this point is often overlooked.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Work] Eloqua Announces Chatter Integration
    Chatter responded with the profiles of individuals who previously worked with health-related campaigns, including the qualifications and success they had (such as “completed 36 email campaigns with that keyword” or “has the highest email open success rate for that term”). Eloqua connected me with their product team who gave me a demo.
  • FATHOM  |  SUNDAY, DECEMBER 1, 2013
    [Work] What Van Damme Teaches Us About Manufacturing Marketing
    But the Volvo video didn’t just work so well because they hired an action star to do the splits.  It worked because they created an opportunity to focus on a feature that differentiated their product from competitors. Without that product differentiator, the video wouldn’t have been possible in the first place. Manufacturing Industry
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Work] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things. The Mintigo results confirm this. But take a closer look.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 27, 2011
    [Work] Don't have the foggiest about The Cloud? Then how come you're already using it?
    Apparently it's going to revolutionise the way we work and save us time, effort and money. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Yet many people seem confused about what exactly it is: "If it really is that important, should we be worrying about The Cloud ?
  • VIDYARD  |  FRIDAY, MARCH 27, 2015
    [Work] The Art of Creating Conference and Event Videos People Actually Like
    It’s the time that we work wacko hours developing booth graphics, coming up with off-the-wall swag ideas, planning crazy parties, and ultimately building a way-too-cool event presence. Work with the Conference Theme. Event season is upon us. We all know it. Or at least that’s what we hope. Include these six components. Have an Ask.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 18, 2012
    [Work] Before Deep Diving Into B2B Social Media Marketing.
    As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Social media marketing is a never-quit-learning work in progress.” To be successful in social media, it helps to be human. Finding your customers online is the key. What have you learned lately?
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Work] Chicago Startups: We Stick Together
    Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. She’s right. And these students will find employment. The Startup Institute has built something cool. General
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Work] You Won't Believe What This Company Used as Their Meta Description
    And technically it worked -- I clicked through to the website. But just because the strategy could work well for clicks (just like link-bait headlines ), doesn''t mean it won''t alienate people. I''m definitely in Whisper''s target demo and I''m not easily offended. It was a meta description. measly 50 characters. felt horrified.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Work] How to Search Engine Optimize a Blog [Infographic]
    Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work. Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content.
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [Work] The Marketing Value of Upgrading to Drupal 7 ASAP
    It is also easier to identify with the logical next step product psychologically and get to know how it works, rather than appear in a situation when your site has skipped over a couple of releases, and you have to learn everything anew. Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Consistency factor.
  • PHOENIX RISING  |  WEDNESDAY, MARCH 24, 2010
    [Work] Is Yesterday's News Preventing Your Success?
    Part of any turnaround is changing that cultural belief pattern, starting with the leaders and working our way through the organization. I can tell you that the difference between a successful turnaround and a not-so-successful one can come down to leaders and their attitude about the future.  Everyone but me.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Work] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Without doing these things, chances are, your hard work will be drowned in the content sea. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” FollowerWonk. BuzzSumo. Keyhole. Klout .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Work] 3 OTHER Things Your SEO Team Should Be Doing
    This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
  • TYPE A COMMUNICATIONS  |  MONDAY, JULY 28, 2014
    [Work] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
    July 29, 2014. I’ve seen plenty of headlines lately about why content marketing doesn’t work, why it’s a fad or why it’s a fading fling. But nothing will work – regardless of how foolproof it is – if you don’t actually do it. The complainers and naysayers are quick to point out the shortcomings of content marketing. More sales leads?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] 8 Ways to Build Successful Business Relationships
    Learn about your customers’ businesses, talk to your employees about their life outside of work, just show that you care. The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! Be Honest.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Work] Google Analytics: Universally Useful and Ever-Improving
    Sure, if I’m Bank of America or Best Buy or Barnes & Noble, I need something more industrial and robust, but if I’m the Forklift Network or the Rochester Americans hockey team, or the state government of Kentucky , Google probably works out just fine, thank you very much. Andrew Lucyszyn. That’s no longer the case, of course.
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Work] How To Think Like a Publisher
    Revising creative work usually makes for a better product. Editors need to be intimately involved with and have ultimate discretion over what gets published, otherwise the possibility for producing substandard work is too great. And therein lies the key word: Loyalty. Yesterday’s news is, after all, yesterday’s news.
  • VIDYARD  |  TUESDAY, JUNE 9, 2015
    [Work] 4 Pro Tips for Creating Video Content that Resonates with your Audience
    Getting a camera-savvy employee to shoot a short video here and there can work well for some content types, and is often a fair bit cheaper than outsourcing. You know video’s where it’s at. But how do you create content that will pull in qualified buyers and keep them coming back for more? Empathy is key. Quality / Quantity.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Work] The 2 Things You Must Nail For Lead-Generating B2B Content
    Who does your buyer persona report to at work? For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “buyer’s journey.” Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The linchpins.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Work] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    The prospect of receiving an award incentivizes the customer to work hard to make the product/service work for them, and therefore from this effort alone, the customer will reap more (monetary) benefit. Customer Awards Programs Are Mutually Beneficial. Customer awards programs are an effective tool for companies to utilize.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 29, 2011
    [Work] Marketing Leads: Are They Hot or Not?
    But despite the differences between the two departments, there is no reason the two can’t work together and leverage one another’s strengths. How to Align Sales and MarketingLearn how to solve the 2 biggest things that affect how sales and marketing work together. Abredeen Research ). Marketing Profs ).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Work] How to Make Marketing That People Love [Gapingvoid Cartoons]
    According to its website, gapingvoid believes that " Traditional advertising doesn’t work very well. Let's face it: Did they ever really work? Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. Our thoughts exactly!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 31, 2014
    [Work] Top 10 Most Effective Tools to Raise Visibility
    Related Stories How Clients Benefit from Working with a Visible Expert 7 Building Blocks of Visibility Top 9 Professional Services Marketing Lessons Learned in 2014. Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. On Twitter or LinkedIn?
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Work] Entering the World of Social Media: Better Late than Never
    Because starting a successful business is long, hard work. About the author: Frank Anderson is a writer and blogger expert.  He also works with dedicated web hosting and other server issues when not writing. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.).
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Work] Advisory Boards
    However, it’s equally important to remind all attendees that these sessions shouldn’t be viewed as complaint forums, but instead as opportunities to work together toward improved performance. Some Acumen clients work with their Business Advisory Boards to conduct regular operational reviews. Advisory Boards  .
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Work] B2B Marketers: Why It’s Time to Commit…
    Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. …to digital marketing, that is. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Work] 5 Marketing Tools I Am Thankful For
    Having all of these integrated has made my life much easier and my work life much more productive. I’m sure there are other tools available that make a marketer’s life much easier, but these five really stood out to me. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Work] Twitter: the little bird that grew up strong
    from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Thus I didn’t join. But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller. 
  • SAZBEAN  |  TUESDAY, APRIL 2, 2013
    [Work] Real-Time Marketing: Why You’ll Get Nowhere Without Measurement
    Signs of Marketing Sophistication When the more sophisticated brands we work with dig into their mobile analytics, for example, they’re talking about more than just app downloads. With all this real-time marketing buzz, we’re expecting to see brands attempt to jump on the real-time bandwagon. News & Notes
  • SAZBEAN  |  MONDAY, JANUARY 30, 2012
    [Work] Launching a Social Command Center (Without The Center)
    Based on some of the work I’ve been doing with our analytics teams at Edelman Digital—below are some high level recommendations for setting up your social command center, without the center. “Social command centers” are all the rage today and it’s not without some merit. This isn’t enough. News & Notes
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Work] What the LPGA’s Media Guru Can Teach Us About Social Media
    ” Kann’s work in action: Suzann Pettersen is a top 5 player on the LPGA tour. We worked on ways to be more “fan friendly” and create a more energetic and light-hearted atmosphere in the press room. Kraig Kann doesn’t care about your handicap. On the golf course, anyway. Always anticipate. Would you be embarrassed? Image: G.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Work] 5 Tips for Creating Amazingly Effective Email
    Email also provides instant gratification for marketers, because you can quickly understand what’s working with your audience and what’s not. Marketing automation can help reduce the manual labor of creating effective emails that work on mobile, tie with social, and hit the inbox at the perfect moment. That’s pretty good, right?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 26, 2011
    [Work] The Truth About Leads by Dan McDade
    Most of the companies I talk with are finding what worked five years ago, or even last year, does not necessarily work today. B2B Lead Generation | The Truth About Leads. Dan McDade of PointClear wrote an awesome book on the realities of business today, The Truth about Leads. And it’s being lost. What do you think?
  • SALES CHALLENGER  |  SUNDAY, NOVEMBER 18, 2012
    [Work] Manager Onboarding with a Twist
    And, while the session is based on an actual deal that the manager is currently working with one of their sales reps, it’s also meant to be a kind of role play. We all know the stakes are high for first-line sales manager failure—according to one member company the average cost of a failed manager for them is nearly $4 million. So,
  • SALES CHALLENGER  |  TUESDAY, MARCH 29, 2011
    [Work] Move Customer Conversations Beyond Price With These 3 Steps
    At the SEC we believe so, but you have to work to find it…. Our suggestion is to get key senior sales executives, a few high performing front line managers & sales reps, marketing folks, finance folks (anyone that would and should have a say in this matter) together in a room and work to conclusion.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Work] 31 Fluffy Buzzwords Marketers Overuse and Abuse
    Campaign: A bundle of actions that work together to achieve a certain goal. Transparent: Open about one's intentions and inner-workings, as well as open to feedback and able to admit mistakes. To the outside world, we could be repeating the phrase "meat-and-potatoes, meat-and-potatoes" over and over, and it wouldn't make a difference.
  • CLIENT BRIDGE  |  TUESDAY, JULY 19, 2011
    [Work] Is Bing Currently the Best Deal in Paid Search?
    Example: Bing-Google Ad Platform Similarities Keywords that work best on Google have similar results on Bing. Bing's share of the search market has grown from 9% in April 2010 to 30% one year later. From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing. View Original Article
  • BUNGALO  |  MONDAY, SEPTEMBER 13, 2010
    [Work] NARI Minnesota CoTY awards
    If you divide the work between two people… more doable. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Work] [Video] Understanding Your Prospect's 3 Decisions
    As a seller, when you're working with people who are making this decision -- you need to help them figure out if it's worth it. Did you know that your prospect makes three very distinct decisions in regards to your product or service? And, did you know that each one requires you to utilize different skill sets and approaches? That's right.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 16, 2011
    [Work] 4 tips to improve search marketing in technical/industrial B2Bs
    And it’s probably not a surprise by now that those engineers do much of their purchase-related work on the Web. {EAV_BLOG_VER:acdc09fe8f431157} Engineers form a key buying influence within the customer/prospect organizations of many B2Bs.  B2B Web Strategy Search Engine Marketing
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Work] Marketing automation starves without a Content Marketing strategy
    Working with a company that implemented this almost two years ago, but they did not have a defined program in place.  B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?” JB:   Sure. 
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Work] Facebook Business Pages; Measuring What Matters for Success
    When users are engaged, your content is working, your branding is emphasized, and you get more clicks to your website.  . How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  then gather the metrics that are important to me and my analysis.  New Likes. Lost Likes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Work] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    pro who worked as a senior systems engineer in the Fortune 1000, but excelled in communications and business-centric projects. Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. If only things were that simple.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Work] Call Tracking Agency Reseller Q&A
    How does the reseller program work? Why should I become a LogMyCalls Certified Reseller? Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. White Labeled call tracking dashboard.
  • BIZNOLOGY  |  FRIDAY, JANUARY 10, 2014
    [Work] Hindsight 20/20 Series: 3 Metrics – social business friend or foe?
    Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. still can’t tell if this is working or not. (Photo credit: Wikipedia). Are metrics important? If not, why bother? If so, which ones tell you what is really happening? Why bother?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Work] Content Marketing Is A Strategic Solution To A Strategic Problem
    No more advertising department working directly with agencies to do whatever they want. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. Cost per lead. Branding?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Work] Video: Why SXSW Matters For B2B
    We listen to music, we watch film, we go to work. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. Share email.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Work] 7 Social Media Resolutions to Improve Customer Engagement
    Give your strategy time to work. Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Monitor results.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Work] How To Generate ROI (Return On Interesting) With Content Marketing
    Marketers are working harder and harder to push out promotional messages that are increasingly being ignored by today’s savvy buyers. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? The Basic Argument. With targets or topics?
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Work] Why Bending the Truth to Make a Sale Isn't Worth It
    As part of his research for the book To Sell Is Human , Daniel Pink and Qualtrics conducted a survey called “What Do You Do At Work?” ” If you’re a salesperson who takes pride in their work, this is worth bearing in mind. This post originally appeared on the Sales section of Inbound Hub. Let''s examine.
  • JUNTA 42  |  TUESDAY, JUNE 9, 2009
    [Work] Five Reasons why Content Strategy comes before Social Media
    Is social media working for you? Are you struggling to figure out how to make it work for your customers? Social media does not work unless you have something valuable to say! Now replace "social media" with "publishing" or "content strategy" Works, right? Ah, but social media is all the rage.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 15, 2009
    [Work] Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors
    One of Omniture's major selling points before the merger was its ability to combine information across all online marketing channels, and I think they were working towards adding offline channels as well. Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Work] Visible Experts: Why Every Firm Needs Them
    Related Stories Visible Expert Profile℠: How James McLurkin’s Robots Made him Famous Top 10 Most Effective Tools to Raise Visibility How Clients Benefit from Working with a Visible Expert. Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! The Visible Expert
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 19, 2013
    [Work] Your Content Focus: Narrow vs Wide
    ” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. So how do you solve this?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] 38 Essential Website Redesign Terms You Need to Know
    Customer personas may contain information like demographics, goals, challenges, frustrations, key marketing messages, common quotes, what they read, where they work, where you can find these people, and much more. It’s not a working version of what you’ll see, just a picture of what it will look like. Above the Fold". Analytics.
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