Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Consumers prefer email over all other methods of communicating with brands. Why Email is Important.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. She accounted for how each person entered our database. Hardly seems fair, right?

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Use second person. And it’s producing a sea of sameness. Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed.

Acquisitions 87

Acquisitions Personalization Work Management CMS Development 87

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs).

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? So, which approach is more effective?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. The answers weren’t profound and didn’t explain why these were the technologies to use.

Marketing Automation Services 110

Marketing Automation Services Bundling Marketing Management Public Relations 110

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. What’s the difference between thought leadership on social media vs. a cold email with similar content? Why is social media for sales a must-have? The B2B sales space is changing.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. These integrations aim to match these new personalization capabilities to the business’s current stack and workflow.

Activities 117

Activities Advertising Channels Personalization Marketing AI 117

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. Why am I asking? How could we do a better job with these familiar emails?

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? And why did I make my mistake?

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Demographic data.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Small Business Marketing 118

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 118

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. Why straightforward CTAs crush it: Demonstrate respect.

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. People with the kind of personality traits that set them up for success. What takes email marketers from good to great?

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources. Start with personalized customer experiences.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g.,

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95