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Act-On
APRIL 10, 2024
All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing. Imagine going on a blind date.
SendX
DECEMBER 18, 2023
Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse. However, it may sometimes be problematic for a sender who does a lot of outreach.
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Marketing Insider Group
APRIL 8, 2024
Here’s how you can make sure it meets your goals: Set Clear Goals: Know what you want. Best Practices for Using CustomGPT To make the most out of CustomGPT for your business, it’s important to stick to some key tips. Clear goals make everything smoother. Use Good Data: Garbage in, garbage out.
SendX
DECEMBER 7, 2023
Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact. This justifies that by the end of 2023, email marketing revenue will reach 11 billion.
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What does the evolution of ESG programs mean for communicators? This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. As it turns out - a lot.
Martech
APRIL 23, 2024
Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” The post What is predictive analytics? Email: Business email address Sign up now Processing. appeared first on MarTech.
Marketing Insider Group
MARCH 25, 2024
Targeted Marketing: Knowing who your customers are and what they like lets you hit the bullseye with your marketing messages. This is like having a crystal ball that helps you anticipate what your customers might want or how they might behave. This insight shows how crucial a solid marketing database is for your bottom line.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
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Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
Advertiser: ZoomInfo
With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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You’ll learn: What consumers expect. This large-scale North American survey explores changes in expectations over the last year. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!
Advertiser: ZoomInfo
you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them. What you can do on both an individual level and a community level to promote inclusion. Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords.
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