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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ? Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. It's almost impossible not to get positive ROI from a competent website redesign project.

Book Review: Website Optimization

WebMarketCentral

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. Or at least almost any business. Very Sun Tzu." He recommends paying for links.

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Best of 2008: Website Design

WebMarketCentral

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. freelance website designer - chicago In need of some visual inspiration?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. tags: B2B website traffic building, web 2.0 social tagging.

Book Review - Website Optimization - Follow Up

WebMarketCentral

As a quick follow-up to the recent review here of the excellent SEO/SEM book Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King: I neglected to mention that there is also a companion website to the book at [link] which features sample chapters, chapter summaries, full-color figures, worksheets, videos, and a blog. In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

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More of the Best Website Marketing Tools

WebMarketCentral

Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox.

The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. For example, consider these questions: Website branding goals Do the changes communicate professionalism? Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market?

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? This one tool lets you explore many others."

Top Marketing Budget Priorities for 2010

WebMarketCentral

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year.

SEO Tool Review: SEMRush

WebMarketCentral

The tool also provides a "related keyword report." So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. Tweeting content of your own that will interest them (i.e. Social Tagging

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website. It’s these “natural” links which have a gargantuan impact on a website’s ranking on Google. Social Tagging

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

What are the key signals of SEO quality on a website? It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? How does the increasing use of social media affect SEO efforts? Blogging helps.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. What’s In Your Social Media Toolkit? Social Tagging

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! Is there a website out there somewhere, maybe called cheesyquotes.com, that collects these for people? These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social. How do they do it?

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Among the tools he cites are Tweetbeep , Twilert , Techrigy SM2 , and BackTweets , which is great for finding links to your blog or website that don't include your name. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. Staci J. Who's right?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Even in the early days of online, trade publication websites and their newsletters were essential media. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage. Audience. Authority and independence.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

How to do a 301 redirect for a website by Revenue Robot This post, which belongs in every SEO consultant's bookmarks on technical topics, explains how to create a 301 redirect for PHP, ASP.Net, Java, ColdFusion and other environments. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect?

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). 6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

Looking Back at 400: Top 10 Posts

WebMarketCentral

The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time.

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5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. To their credit, many have integrated this basic knowledge. Products," "Services," "Technology" etc.).

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts?

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. Here's our discussion.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. The search engines simply take time to reindex your website and all of your links.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Most helpfully, for those just getting started with social media (or not sure if they've started correctly), this post provides a "Suggested Social Media Package" with a list of must-haves (e.g., a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., a YouTube channel and Live Help component on your website). Welcome to the first best-of-2009 (so far) compilation.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. How do you separate hot leads from long-term leads from tire-kickers? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV Social Tagging

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.

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Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. Looking for some off-the-beaten-trail ideas for driving more site traffic? Meeting the biggest challenges in b2b marketing head-on?

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks! Social Tagging

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. While noting that "Google’s ranking algorithm takes into account approximately 200+ attributes when determining the position of websites in search engine results," Lorna Li details the top 10 factors that account for most of the ranking results. Social traffic (e.g.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. tags: Web 2.0