For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. You can offer incentives, such as publishing longer, more in-depth feature articles only in print, or first in print then later online, or in print and in a premium, fee-based area of your website (which paid print subscribers could be given free access to), but charge a print subscription fee. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. MORE >>

Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales by SiteProNews Noting that "With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website," Jennifer Horowitz lays out a three-step process to produce headlines that grab readers' attention and compel them to read your body copy. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. MORE >>

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF? Jivox, xy3). Warren Buffett, Search Marketing Guru? MORE >>

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more. 16 Things to Look for in a Website Health Check by PluginHQ Glen Allsopp offers his list of SEO health check items for websites, including use of proper use of the non-WWW to WWW redirect, unique page titles, sitemaps, anchor text, header tags and more. MORE >>

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes). MORE >>