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The ROI of Website Redesigns per Forrester

WebMarketCentral

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. It's almost impossible not to get positive ROI from a competent website redesign project.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. Tweeting content of your own that will interest them (i.e. Social Tagging

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. tags: B2B website traffic building, web 2.0 social tagging.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ? Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! Is there a website out there somewhere, maybe called cheesyquotes.com, that collects these for people? These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social. How do they do it?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. The search engines simply take time to reindex your website and all of your links.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. What’s In Your Social Media Toolkit? Social Tagging

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. Here's our discussion.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Book Review: Website Optimization

WebMarketCentral

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. Or at least almost any business. Very Sun Tzu." He recommends paying for links.

The 4 C's of Social Media

WebMarketCentral

The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g. As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools.

How to Create a Social Media Marketing Strategy

WebMarketCentral

Significant majorities of respondents viewed social media as effective at building brand awareness and reputation, improving search engine rankings and increasing website traffic. In It Came from Facebook! Here's some research on how to do that. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Social media offers publishers "the opportunity to promote content to a wider audience across the web." A company's online presence is no longer limited to its website. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity? After all, it is social media.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads. It will also require generating scale quickly.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

Since there will no longer be a reliable measure of search engine position for any individual site and search phrase, other metrics will become more important: overall search traffic, quality measures such as bounce rate, and SEO page grade as measured by tools such as HubSpot's Website Grader , the search engine optimization analysis tool from SEO Workers, or Traffic Travis. "SEO is dead."

Best of 2008: Website Design

WebMarketCentral

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. freelance website designer - chicago In need of some visual inspiration?

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Don't send a thankyou note, don't Digg/Mixx/Stumble or Twitter it, don't post a link from the news area on your website, don't do anything. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Seth Godin.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Get Bloggers to Write About You

WebMarketCentral

Help bloggers increase their audience through writing about your product or service by linking to posts about your company: from your website (examples include ON24 In The News and the illuminate Solutions Bloggers page ); in your company newsletter; in your own corporate blog (if applicable); and on any social networking sites where your company is active (e.g. It's bad for bloggers.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.

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Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. It's very useful for finding just the right colors for a new site or website redesign.

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

What are the most important factors to consider when designing (or redesigning) a website? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Where should you start?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Book Review - Website Optimization - Follow Up

WebMarketCentral

As a quick follow-up to the recent review here of the excellent SEO/SEM book Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King: I neglected to mention that there is also a companion website to the book at [link] which features sample chapters, chapter summaries, full-color figures, worksheets, videos, and a blog. In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

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More of the Best Website Marketing Tools

WebMarketCentral

Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox.

The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. For example, consider these questions: Website branding goals Do the changes communicate professionalism? Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market?

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? This one tool lets you explore many others."

Top Marketing Budget Priorities for 2010

WebMarketCentral

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year.

SEO Tool Review: SEMRush

WebMarketCentral

The tool also provides a "related keyword report." So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website. It’s these “natural” links which have a gargantuan impact on a website’s ranking on Google. Social Tagging

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

What are the key signals of SEO quality on a website? It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? How does the increasing use of social media affect SEO efforts? Blogging helps.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Among the tools he cites are Tweetbeep , Twilert , Techrigy SM2 , and BackTweets , which is great for finding links to your blog or website that don't include your name. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. Staci J. Who's right?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Even in the early days of online, trade publication websites and their newsletters were essential media. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage. Audience. Authority and independence.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

How to do a 301 redirect for a website by Revenue Robot This post, which belongs in every SEO consultant's bookmarks on technical topics, explains how to create a 301 redirect for PHP, ASP.Net, Java, ColdFusion and other environments. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect?

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). 6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

Looking Back at 400: Top 10 Posts

WebMarketCentral

The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time.

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5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. To their credit, many have integrated this basic knowledge. Products," "Services," "Technology" etc.).