Remove vertical

Webbiquity

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Amplify Your Content Through Vertical Websites. Across a growing number of industry segments, vertical websites are being launched that function much like trade magazines: they publish industry-related content, offer advertising and other promotional campaign opportunities to vendors, and may even host conferences.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. It makes a lot more business sense to test the demand for a product or service first within the vertical.

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Seven Ways to Create Killer Marketing Videos [Infographic]

Webbiquity

digital marketing directors) or vertical (e.g., These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Is your target audience horizontal (e.g, healthcare providers)? Are your buyers likely concentrated in one or a few geographic areas (e.g.,

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The two groups are about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns. Non-tech marketers will spend more on content development and organic social media. For everyone’s sake, may this pandemic recede into history soon.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. But as a B2B marketer, I’m going to put my time and my money on LinkedIn. And YouTube, for sure, I think it’s underutilized for B2B. You have to be on Twitter.

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. Once the device identifies a user’s fake accounts, it shows you the red flag and informs you about it.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

When the page is rendered on a laptop or desktop web browser, visitors get the full-width, horizontally oriented page; when the page is loaded on mobile devices, it’s optimized dynamically to look good with a vertical design that fits without having to scroll sideways. Better, but not perfect.