Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! Check them out to add some new resources to your list! It’s also very straightforward and includes industry news as well as strategies and tactics.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. The good news? Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. Which resources can you really trust?

Resources 195

Resources Content Marketing Lead Gen Course 195

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. Remember to promptly respond to comments and questions from readers.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. For others, though, it was just another trending topic to jump on. ” In March, content related to the coronavirus accounted for 21 percent of all stories across all industries, a significant increase up from roughly 6 percent in February. .”

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. Both require organizations to create content on topics relevant to the target audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

APRIL 25, 2024

When we consider the next topic, I’d argue it’s crucial. Considering the economic uncertainties across our industry last year, this is great news! Considering the economic uncertainties across our industry last year, this is great news! In 2023, this figure rose to 35%. So what did we learn from this?

B2B 105

B2B Case Study Case Studies Content 105

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. How do you reconcile your business objectives with your moral values?

Marketing AI 118

Marketing AI Ethics Planning Paid Search Agency 118

Launch Marketing

AUGUST 16, 2023

The competition is high for the attention of customers, so it is essential to keep up with what is trending to meet new expectations. a newsletter can include new content or news) 2. We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on.

Startups 117

Startups Marketing AI Email Marketing Practices 117

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. INsight’s B2B insurance news podcast. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What are the benefits of applying AI analytics? Let’s dig deeper.

Analytics 114

Analytics Enterprise Management Work Management Business 114

The Lead Agency

FEBRUARY 12, 2023

Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. It’s also a great way to bring attention to older blog posts or let followers know you’ve just posted new content. Company news Did you recently win a business award?

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Walker Sands

OCTOBER 23, 2023

In August, Black Hat welcomed more than 22,750 attendees with security professionals from over 127 countries, all eager to delve into the latest industry research and trends. Key Trends From RSA, Black Hat and DEF CON: The Reporter’s Angle RSA, Black Hat and DEF CON each focused on different aspects of the cybersecurity landscape.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Scoop.it

SEPTEMBER 30, 2022

However, finding a good topic can challenge both seasoned and novice bloggers. It involves getting good search engine rankings and staying updated about trending topics. If you struggle to find the right topics for your WordPress blog, we have outlined eight helpful tips. Google trends and search console.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Build your strategy.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news.

PR 98

PR Media Case Studies Vendors 98

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. Click into dips or spikes on the Sentiment Trends chart to surface messages that contributed to changes in sentiment over time. But social listening zooms out to surface stories and news you may have missed. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

Convince & Convert

NOVEMBER 18, 2014

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Topical/Industry News. tweet this ).

Trends 162

Trends Trigger Marketing Content Viral Marketing 162

DivvyHQ

JULY 22, 2022

However, reactive content has its place, especially when you can find a good angle to tie in industry news or a cultural trend. Let’s dive deeper into the topic. As content producers, the more proactive we can be in our planning and production, the better. So, how can you create this content?

Content 107

Content Trends Planning Product 107

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Heinz Marketing

AUGUST 29, 2021

Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you.

Curation 115

Curation PR Tagging Consulting 115

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. Personalize your trend page.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

SocialPilot

JANUARY 26, 2024

Let’s get back to the topic. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Write me a TikTok postscript that aligns with a current trending challenge, incorporating our [product/service] in a fun and engaging way.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Product news/industry partnerships.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Top Rank Marketing

NOVEMBER 13, 2023

This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content. In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection.

Social Media 52

Social Media Trends Media Demographics 52

Buffer

JANUARY 3, 2023

LinkedIn is a place to have authentic conversations, not limited to one topic or the other because so many of those things go hand in hand. You can also subscribe to newsletters and Top Voices in your industry to help discover professionally relevant content. Tell us what you want to see less of by clicking the three dots (.)

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 106

Newsletter Practices Analytics Optimization 106

seo.co

FEBRUARY 8, 2022

Although most legitimate news outlets nofollow most of their backlinks , with company news, you still receive: more brand visibility. earn a stronger reputation in your industry. build links from news publishers and other high-quality sites. However, this type of topic rarely, if ever, needs to be searched for.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. Most importantly, it positions a brand as a leader—a visionary that empowers its audience to think about ideas differently, to see a new angle, or to approach a problem in an unexpected way. What value does thought leadership bring?

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

xiQ

MARCH 1, 2023

Digests are excellent instruments for generating Industry thought leadership, Account-based Marketing, Nurturing campaigns, and Demand Generation. Digests are excellent instruments for generating Industry thought leadership, Account-based Marketing, Nurturing campaigns, and Demand Generation.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics.

Tools 112

Tools Brand Identity Branding Enterprise Management 112