Marketing Insider Group

JUNE 14, 2021

Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Videos that tell your brand story. Also try to take advantage of Stories, IGTV, Reels, and Lives to increase engagement and build a more significant following.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

AUGUST 26, 2019

Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Tell your customer’s story. Think about the stories you connect with on an emotional level, whether it’s a fictional novel or a documentary.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories. What are TikTok Stories?

Social Media 126

Social Media Tagging Segmentation Profiling 126

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Simply put: An attribution model tells you what sales or marketing activity gets credit for a user taking a specific action. The user story tells you what the other Ps are.

Marketing Attribution 97

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 97

BenchmarkONE

DECEMBER 1, 2022

You’re creating stories, reels, and posts, but are you truly getting the most out of this powerful marketing tool? We’ll tell you what these features are and the benefits of using them. Link in Stories . In October 2021, Instagram abolished those requirements and expanded the ability to add links to stories to all accounts. .

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind. Do you craft a story that starts with your features? The answers left her unsatisfied.

Paid Search Agency 115

Paid Search Agency Classified Ads Advertising Agencies Work Management 115

Webbiquity

NOVEMBER 14, 2017

You need to tell a story. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Remember to Include calls to action.

Video Marketing 238

Video Marketing Storytelling Content Paid Search Agency 238

Brightedge

FEBRUARY 4, 2022

In terms of practical features, web admins can now take advantage of indexifembedded tags that tell Google how to handle embedded content. John Mueller also provided some insights into how Google evaluates internal links and Danny Sullivan (Google’s Search Liaison) explained how “deduplication” works in relation to “Top stories.”.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Top Rank Marketing

NOVEMBER 1, 2023

“What excites me is who the experts contributing to these articles are: they run the gamut from senior leaders to individual contributors who have unique ‘been there, done that’ stories to share,” Somasundaram noted.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Your target audience should see themselves as the protagonist (hero) in your stories.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Act-On

NOVEMBER 15, 2023

A traditional marketing ROI calculation won’t tell you the whole story because a hidden factor can supercharge your results — or sabotage them. And it’s no secret that turnover has a high price tag. But here’s the thing. And that’s your people. And sure, that expense includes wasted time, but it also includes other expenses.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Blue Flame Thinking

JULY 19, 2023

Each one has its own unique story, brand, and challenges. High-quality videos or animations help tell your story in an engaging way. Make SEO a priority Your new design should consider SEO navigation and tagging practices. As a digital marketing agency, we’ve built hundreds of websites.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

Martech

AUGUST 2, 2023

If a person says a certain word or something gets mentioned by either the caller or the person on your team, it can tag those automatically.” We touch paid media systems where we can take those keywords and other things and tell you which to optimize,” said Mike Stocker, CallRail’s vice president of partnerships.

Analytics 94

Analytics Paid Search Agency Advertising Agencies Keywords 94

Exo B2B

MARCH 6, 2024

Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. 4- Optimize for search engines (SEO): Use relevant keywords in your titles, meta tags and content to improve your blog’s ranking in search results. Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech

JANUARY 8, 2024

This chart really tells the story of the problems facing web analytics — privacy policies cutting brands off from a complete view of their own visitors’ and customers’ web analytics. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 124

Analytics Privacy Privacy Policies Privacy Protection 124

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

JULY 21, 2022

Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story. Share customer testimonials and success stories. Take listeners on a journey by sharing audio stories or vignettes. Instagram Stories alone have more than 500 million daily active users.

Social Media 145

Social Media Social Marketing Media Curation 145

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Understanding meta tags. Before we go any further, let’s be clear about exactly what meta tags are and how they work. ” Write a compelling CTA.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

SmartBrief - Marketing

AUGUST 23, 2023

Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message. Tell a compelling story When crafting your narrative, consider the emotions and experiences you want to convey.

PR 52

PR Public Relations Broadcasting Case Study 52

RebelMouse

FEBRUARY 7, 2023

RebelMouse has already integrated with OpenAI and Stable Diffusion to give editors the power of smart image creation for any story, as well as to help with taxonomy and give editorial suggestions for alternate headlines, smart search phrases, and summarize curated content quickly. Click here to read more.

Tagging 59

Tagging Newsletter Curation Sales Qualified Leads 59

Contently

JANUARY 16, 2020

This space is an opportunity to tell your audience and YouTube what your video is about and provide call-to-action links. Tag, tag, tag. When you upload your video, you’ll get the opportunity to add tags under the “More Options” section. Tell them a great story about an inspiring customer.

Youtube 196

Youtube SEO Keywords Tagging 196

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Your UTM content tag tells you where the link appears.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

ClearVoice

AUGUST 8, 2022

They gave creators permission to tag the brand’s products in their posts. So, if someone wants to buy the product, they only need to tap on the product tag in the photo and make a purchase. Square – Customer story videos. Square tells impactful customer stories using videos.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. But those 5,000 pageviews tell a very different story if you’re used to getting 500 pageviews per month than if you’re used to getting 50,000 pageviews per month.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Contently

FEBRUARY 9, 2021

The BRANDED newsletter offers incredibly well-reported stories about the insane corruption inside ad-tech and programmatic advertising, giving me a sweet hit of dopamine by reinforcing my pre-existing prejudices against display ads while teaching me something new. It’s more than worth the $39/month price tag.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

RebelMouse

FEBRUARY 3, 2023

RebelMouse has already integrated with OpenAI and Stable Diffusion to give editors the power of smart image creation for any story, as well as to help with taxonomy and give editorial suggestions for alternate headlines, smart search phrases, and summarize curated content quickly. Click here to read more.

Tagging 52

Tagging Newsletter Curation Sales Qualified Leads 52

Biznology

JULY 28, 2021

Hashtags are now prevalent on most social media platforms, but they started on Twitter as an organic movement by users to categorize and tag conversations. Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). They will tell you what they want. My, how things have changed.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

QuanticMind

JUNE 8, 2023

Ad Sales Plunge 59% as Woes Continue [:06] Elon Musk may insist that most of Twitter’s advertisers have returned, but the numbers appear to tell a different story: US ad revenue is down 59% from a year ago. Here’s what to read from the week of 6/2/23 - 6/8/23 to stay ahead of the curve: Twitter’s U.S. Taylor Swift.

Amazon 52

Amazon Paid Search Agency Conference Privacy 52

Brightedge

FEBRUARY 4, 2022

In terms of practical features, web admins can now take advantage of indexifembedded tags that tell Google how to handle embedded content. John Mueller also provided some insights into how Google evaluates internal links and Danny Sullivan (Google’s Search Liaison) explained how “deduplication” works in relation to “Top stories.”.

SEO 52

SEO Mobile Advertising Tagging Paid Search Agency 52

Sprout Social

AUGUST 30, 2019

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects.

Brand Identity 110

Brand Identity Branding User-Generated Content Tagging 110

Walker Sands

FEBRUARY 14, 2024

I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. With years of experience in PR and content, supporting a variety of clients from payroll software to employee engagement platforms, I can tell you that data is often the common denominator in PR success.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

ClearVoice

APRIL 7, 2022

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. About page: highlights the mission, core values, and founding story of your company. Strategically create purposeful filenames and alt tags for your blog images.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Instagram Stories Performance. While the Profile Performance Report provides a great overview of all networks, the Instagram Business Profiles Report provides network-specific insights for Instagram, such as Stories and hashtag performance. Tag Report. Instagram Outbound Hashtag Performance.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Optinmonster

APRIL 8, 2024

For SEO purposes, make sure your title tags are unique for each product. Northmen ditches conventional product descriptions altogether and tells the story of their product. So, they introduced a similar bread maker (which was only marginally better) and put a $429 price tag on it. This means that you can charge $0.01

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Meerkat Marketing

DECEMBER 31, 2023

Your LinkedIn strategy should work with your overall content strategy to drive your audience to action and guide them along the customer journey.” – Kyle Turk, CEO, Meerkat Marketing Event Moments Reflecting on the success stories of the past year on LinkedIn, posts featuring real people at events were the show’s stars.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68