Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

NOVEMBER 21, 2023

The asset can also be categorized by a specific product line, or named with the product code. Assets can also be tagged by color or other visual attributes. Since this metadata can be categorized in a number of ways, team members should work together to agree on how their assets should be tagged. Get MarTech!

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Tagging 86

Martech

OCTOBER 24, 2023

Discovering new products. Social media will play a significant role in how customers discover new products during the holidays, the study found. Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags.

Social Media 115

Social Media Contacts Media Brand Identity 115

Martech

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Ads with product tags expansion. Advertisers can now upload a hero image to the center of their Advantage+ catalog ads.

Ads 69

Ads Mobile Advertising Marketing Management Tagging 69

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Instagram shopping represents a seamless way to funnel followers to your product pages if you already have an audience.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Martech

DECEMBER 18, 2023

And to maximize productivity, whether on AI-related initiatives or through manual labor, it’s a best practice to leverage a centralized project management platform. Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains. Build executive alignment.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Martech

APRIL 5, 2024

When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. If you plan to utilize the BigQuery integration for exporting historical data from your Universal Analytics 360 property, Google strongly advises starting this process immediately.

API 102

API Analytics Google Marketing Analytics Tools 102

Sprout Social

AUGUST 18, 2022

If you’re focused on building a personal brand , and you don’t directly sell products or use advanced analytics, then an Instagram creator account may be best for you. Upload your content, write your caption, tag other accounts or include any other info you’d like. Use paid partnership tags. Create shoppable posts.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sana Commerce

FEBRUARY 29, 2024

Watch the full keynote here Your browser does not support the video tag. See for yourself why Sana Commerce Cloud is the platform of choice for B2B product sellers worldwide. Discover market insights. Meet your digital host, Emily.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata? Metadata standards.

Tagging 90

Tagging Digital Asset Management Enterprise Management Work Management 90

Sprout Social

APRIL 19, 2021

In this article, we’ll walk you through how Sprout’s Tagging capabilities can help even the busiest customer service teams maintain and scale their customer responsiveness on social. 3 ways to improve customer service with Tags. 3 ways to improve customer service with Tags. When it comes to customer service, speed matters.

Tagging 125

Tagging Brand Identity Branding Work Management 125

ConvertKit

FEBRUARY 9, 2021

So I’m not just talking about deliverability anymore – I’m talking about product sales and money in your pocket. Knowing your subscriber's backstory and how they interact with your content is key to understanding how to communicate with them and pitch your products. See how that works? Create a personal experience.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Sprout Social

SEPTEMBER 11, 2023

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. This capability provides marketers with key insights to influence product strategies and elevate brand satisfaction through AI customer service.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

APRIL 20, 2022

This label gives post-performance data to both the creator and tagged business partners. Tag scheduled campaign posts and incoming messages. After doing so, the messages’ performance is compiled in the Tag Performance Report. Ambassador programs often have other perks like product previews and affiliate links.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

ConvertKit

JULY 14, 2021

Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag. A content snippet at the bottom of each email can include links to your social media accounts, call out your latest content, or promote paid products. Brennan Dunn.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

Tagging 97

Tagging SEO SERP Keywords 97

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. David Outwear tags individual products in their in-feed posts.

Facebook 114

Facebook Examples Brand Identity Branding 114

SmartBug Media

JANUARY 20, 2023

It helps to showcase your products in the best light and can make a big difference in converting website visitors into customers. Photos of real people enjoying your products or services will help prospects picture themselves doing the same. Anytime you use photos, make sure you don’t forget alt tags.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

DAGMAR Marketing

DECEMBER 28, 2023

Businesses can use AI in graphic design to increase productivity and create unique images to accompany content with a simple click of a few buttons. We have developed a list of some of the best AI detectors available, enabling businesses to explore their options. AI image generators gave birth to the AI art boom.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

seo.co

APRIL 29, 2022

Interior pages like your Product page, Contact page, and all your blog posts are going to rank easier than homepages. Keywords in the HTML Tag. For a given query, how many keywords are located in the HTML tag? Keywords in Body Tag. Similarly, how many keywords are located in the body tag of your website?

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Martech

NOVEMBER 27, 2023

Mobile app improvements HubSpot added functionality to its mobile app that will make managers and team members more productive, including the ability to: Initiate calls from inside the HubSpot mobile app (beta). Tags can be used as filters in the feedback tool to create lists of customers requiring follow-up. Edit marketing emails.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

ClearVoice

SEPTEMBER 22, 2023

Encourage customers to rate the products on their website with a comment or two about how they are using them. Ask customers to post using your social media handle in a photo or video while engaging with your product. Give away products or prizes to incentivize participation across platforms. million followers.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

ConvertKit

APRIL 27, 2021

ConvertKit Commerce is ready-made to help you sell digital products. In your ConvertKit account, create two tags: “Income < 80K” and “Income > 80K”. ConvertKit will tag respondents with these tags based on their answers. Choose to map multiple-choice responses to tags and not to update existing subscribers.

Automation 102

Automation Business Burn Rate Tagging 102

Brightedge

FEBRUARY 15, 2022

Inform Google of Foreign Language Versions of Pages With “hreflang” Tags. Whatever URL structure you decide to use, you will need to use hreflang tags to provide Google with the strongest signal for language and country. Hreflang tags also make it crystal clear to Google how the pages are related and when they should be presented.

Practices 141

Practices SEO Best Practices Domain 141

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. We have other views set up with brand keywords, automated tags or VIP lists.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89