Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Two months later, a salesperson will upload a new email list introducing new gotchas. Create a requirements document for new data.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Others may be unable to search for relevant stock images or find images or digital videos within your DAM. Will these kinds of tags affect your customer satisfaction?

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. and then generate an ad tag. Now, content creators can be found across all of the social platforms.

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Go Beyond SEO

APRIL 4, 2024

When it comes to the pest control industry, customers often turn to search engines to find local service providers. So, let’s dive in and discover how SEO can take your pest control business to new heights! This includes optimizing page titles, headings, URLs, and image alt tags.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. Check your availability beyond the current day by viewing your entire calendar in the new meetings widget. Enroll contacts in sequences (beta).

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Do the words typically convey customers’ concerns? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 94

Enterprise Management Hubspot Terms and Conditions Sample 94

Litmus

NOVEMBER 20, 2023

Plus any and all Litmus customers have access to these features in their account today! Today, we’ll be walking through how to add progress bars to your emails to keep customers on the right track and promote brand loyalty. Customer onboarding : “You have two remaining tasks to complete your profile!”

Personalization 80

Personalization Template Tagging Email Campaigns 80

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. This new dataset is refreshed with the most up-to-date data from 1st- and 3rd-party sources. We feel this is intrinsic to the core value we offer to all customers. What does this mean?

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Launch Marketing

JUNE 21, 2023

However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Distinguishing itself from Universal Analytics, GA4 introduces a new dashboard layout, metrics, predictive insights, cross-platform tracking, and more. Use these instructions to get started with Google Tag Manager.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

SocialPilot

APRIL 25, 2024

Where To Find the YouTube Studio? From there, you can change the visibility of your content, edit video details (title, description, tags, etc.), From here, you can obviously reply to comments on your videos, find mentions from other YouTubers, like/dislike/heart comments, remove comments, hide abusive users, and assign moderators.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Martech

OCTOBER 17, 2022

This is where you can enable the tagging and it also allows you to set up and import the goals and anything from the Google Tag Manager (GTM).”. It creates a new GA4 property that collects data in parallel with your existing Universal Analytics property. How do I find it? You must configure your GTM tags for GA4 to work.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Tagging 101

Go Beyond SEO

JUNE 23, 2021

Imagine striking up a new friendship, only to ignore all of that person’s texts and phone calls, and then to feel angry when they no longer want to be your friend. That’s how your potential customers feel when you neglect to communicate with them through meaningful engagement. Polls are an efficient way to ask for customer feedback.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

ConvertKit

FEBRUARY 9, 2021

How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? Maybe it’s a new book you’re launching or a video series you’re promoting. By finding out where your audience is on their customer journey, you can send them dedicated content to move them through your marketing funnel.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Martech

APRIL 17, 2024

How to buy time to comply and keep your most valuable customers engaged. A lack of compliance with new Gmail and Yahoo sending requirements. Gmail and Yahoo sending requirements to commit to memory The new sending requirements Gmail and Yahoo released in February target parties sending emails to lists larger than 5,000 records.

CAN-SPAM 95

CAN-SPAM Data Hygiene Domain Privacy 95

Martech

APRIL 9, 2024

When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience. And, if you thought finding an image was challenging, finding a video is also challenging because it is moving.

Digital Asset Management 94

Digital Asset Management Industry CMS Transparency Work Management 94

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

JULY 25, 2023

Read on to find out how Google Analytics for social media helps with stronger reporting. The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. You now have a new GA4 Property. Click Create.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Litmus

JUNE 22, 2022

That’s why our new capabilities make it easy to find new efficiencies in your email workflow and empower your entire team to create personalized emails. Here’s what’s new in Litmus. Find and activate them in the Integrations Marketplace. Merge tags in Litmus Builder. Merge tags in Litmus Builder.

Tagging 74

Tagging Enterprise Management Marketing Automation Services Marketing Management 74

Sprout Social

SEPTEMBER 21, 2022

In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. The e-commerce giant enables third-party sellers to sell new or used products in exchange for a percentage of their profits. You can find something that fits every budget.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Martech

OCTOBER 9, 2022

Once you tag something as an Event, you then mark it as a Conversion. Most commonly, you set up the Event in Tag Manager with a GA4 event tag, then wait for that to show up in GA4, then switch the conversions in the admin and mark that event as a conversion. We will be discussing tags more in an upcoming post.).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Conversion 98

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers. These descriptors help you find relevant information in a sea of data, regardless of its origin. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. The setup of the Shops platform is straightforward for both business owners and customers alike. Turn your followers into customers faster. With Shops, new fans can start browsing your products as soon as they land on your profile.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Martech

MARCH 13, 2024

Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled. Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards.

Marketing AI 111

Marketing AI Efficiency Creativity Copywriting 111

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Instructions: 1.

Social Media 144

Social Media Research Social Marketing Media 144

Litmus

JUNE 24, 2022

We know that personalization is required to boost email performance; customers no longer accept generic content as the norm, they expect a good experience and solid, consistently personalized, and relevant content. This example from New Look displays product categories, which can capture subscriber preferences with every click.

CRM 75

CRM Personalization Customer Satisfaction Tagging 75

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. When you create a new domain for a new country, you more or less have to start from zero from an SEO perspective.

Practices 141

Practices SEO Best Practices Domain 141

Sprout Social

APRIL 20, 2022

This label gives post-performance data to both the creator and tagged business partners. Instagram’s new branded content features include the ability for creators to list the preferred brands they want to partner with. And in return, brands can discover new collaborators. Tag scheduled campaign posts and incoming messages.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124