Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3.

Conference 111

Conference Tips Work Management Marketing Management 111

Marketing Insider Group

MARCH 27, 2020

I wrote an article about what to do if you’re marketing event gets canceled after speaking to a very anxious marketing event organizer. Aside from this article and the event cancelation one, we’ve kept our regularly scheduled content running. Bring in experts in your industry to speak to the latest trends.

Planning 349

Planning Paid Search Agency Thought Leadership Storytelling 349

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Martech

JANUARY 18, 2024

And speaking of bias: 83% of respondents prioritize monitoring for AI bias in projects, despite facing challenges such as identifying the biased data, inadequate monitoring tools, and a lack of understanding of the implications of bias. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones.

Marketing AI 101

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 101

Marketing Insider Group

OCTOBER 5, 2020

As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. Have you ever noticed how delightful it is to have a conversation with someone that allows you to speak the entire time? Five tips to improve your communication skills.

Tips 342

Tips Thought Leadership Intent Opinions 342

Webbiquity

FEBRUARY 1, 2018

But also keep in mind these additional opportunities to fully capitalize on your participation at these events. Speaking Opportunities and Presentations. One way in which you can significantly enhance the trade show presence of your business beyond the booth is to speak or present at the event. Hospitality Suites.

Trade Show 184

Trade Show Contingency Planning Conference Vendors 184

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. By showing your face and speaking on camera, potential consumers may develop trust in you and may even feel as if they already know you by the time they come to meet you in person.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

The Point

OCTOBER 29, 2021

Welcome back …”) with language that speaks to known, account-specific benefits and pain points can pay big dividends. Event Registrations. Events like Webinars are one example. Responding to those specific companies, by name (“Hey Google! Lead Nurturing. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? After all, these individuals tend to lead busy careers and lives and may receive dozens of invitations to speak every year.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Trade Press Services

FEBRUARY 19, 2024

Do secure speaking engagements and hone your presentation materials. Speaking engagements are a valuable way for thought leaders and other experts to provide value to audiences. Speaking engagements can also help establish enduring business relationships. They also enjoy the added benefits of gaining recognition and credibility.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

MARCH 17, 2021

Whether it’s a response to climate change, the pandemic, or political unrest, consumers expect brands to speak up about important issues. 5) Virtual events become increasingly important. As businesses continue to recover from the effects of COVID-19, online events will retain a big role in marketing and communications.

PR 271

PR Trends Ethics Public Relations 271

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Webbiquity

FEBRUARY 16, 2023

Hosts can speak about relevant industry trends or interview key players within in their fields, recording not only informative but reliable content that improves brand credibility and trustworthiness in the minds of potential clients.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. This event offers the best of both worlds, and I relish the opportunity to combine the two.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Thinkers360

APRIL 20, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Ken Ip Score: 31.42

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Televerde

APRIL 19, 2024

This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. This will be my sixth year attending the Summit, and let me tell you, it’s been amazing to see how this event has evolved since the days of SiriusDecisions.

Forrester 69

Forrester Marketing AI B2B Conference 69

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. She did commend its guardrail functions.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Stevens & Tate

SEPTEMBER 26, 2023

One way to do this is through public speaking. The Benefits of Public Speaking The following are some of the benefits of public speaking: Showcase your brand Public speaking is one of the best ways to introduce audiences to your brand. The benefits of public speaking can’t be overstated.

Storytelling 94

Storytelling Trade Show Trust Marketing Inbound Marketing 94

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online. The post The Future of Live and Virtual Event?s

Work Management 118

Work Management Class Distribution Communities 118

Salesforce Marketing Cloud

OCTOBER 10, 2023

Virginia discovered that in-person community groups and events provide new opportunities for professional growth, such as leadership and public speaking. She founded and continues to lead a group in her hometown of Algeciras, Spain , and even held a Salesforce Developers community event while on vacation in Argentina.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Envy

JANUARY 12, 2024

Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening.

Trade Show 71

Trade Show Conference Paid Search Agency Companies 71

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It can automatically track events like video engagement,” said Mostyn.

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Martech

APRIL 4, 2024

Marketers can then choose a target audience among English-speaking decision-makers in the U.S. Live Event Ads. LinkedIn also introduced Live Event Ads to help B2B marketers promote live events. This global offering allows marketers to boost registration and engage prospects before, during and after live virtual events.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Thinkers360

MARCH 31, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Contently

JULY 21, 2021

Open the window and make love to the world, so to speak, and your story will get pneumonia.” I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Yes, it really is. And if not?

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts.

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Fortunately, there are a few tools you can use again and again to show event planning committees that you meet their requirements, which are: ? A demo or speaking reel from past speaking engagements.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Thinkers360

MARCH 31, 2024

In this edition, we speak with Gijs van Wulfen , innovation Influencer and keynote speaker, FORTH Innovation Institute. They vary from inspiring in-company innovators at an internal event, to inspiring 4000+ business professionals in a big venue in Turkey, Japan or Mexico. Thinkers360: What is the favorite part of your current role?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141