Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power. Search + Social = Online Reputation Management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

NOVEMBER 16, 2020

Listen to Customers on Social Networks. To connect with your brand and voice their experiences, many customers rely on social networks. In the noisy social media ecosystem, it may be difficult for you to monitor customer conversation. For you, that is an impressive source of customer feedback.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

APRIL 11, 2017

Why invest in a walled garden community without neighbors, when you can plop down your very own community-focused social network that has turn-key and built-in neighbors? The latest and greatest social media platform? The social network that is both the Twitter-killer and never going to work. Or maybe you, too.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. Not anymore.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please! So we focus on reaching the long-tail. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 13, 2017

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Like your own posts.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

AUGUST 10, 2017

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Biznology

APRIL 9, 2018

Social listening is another valuable digital insight practice that every company should be investing in. Through social listening, customers will tell your company precisely how to market to them. Listening also enables customers to reach out to customer service via social networks and this could be a real differentiator.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. If your answer is yes, congratulations.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 26, 2021

In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. But they are great places to relax, work and network. Traditional city social clubs have long been a fixture in society.

Creativity 104

Creativity Pricing Price Course 104

Biznology

SEPTEMBER 3, 2019

Many people in your organization are already mentioning your brand or sharing your branded content on social media, so they’re willing to promote your brand and be advocates for you. Marketing Advisory Network: 2017 Employee Advocacy Impact Study. According to a survey by the Marketing Advisory Network, 44.5%

Advertising Agencies 137

Advertising Agencies Social Media Trust Marketing Network Marketing 137

Biznology

JANUARY 4, 2017

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. Of those 350,000, about half—178,000—were actual sales leads. Let me show you what I mean.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

JUNE 28, 2017

These are very easy changes to make, and they will help others outside your network discover your LinkedIn Pulse articles. When you comment on other people’s status updates, you are building a stronger network. Even if you choose to only do social listening, LinkedIn is a great place to do it.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

FEBRUARY 7, 2022

The Great Resignation, social media and network platforms and online marketplaces have also resulted in a larger independent workforce, particularly amongst Gen Z , with people who don’t want their lives defined by work. The issue of misinformation and disinformation of social media platforms will also be top of mind.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

FEBRUARY 6, 2018

Social networks lived before Friendster did on March 22, 2002. Two things turned me on to online communities back in 1993: I joined The Meta Network , a local DC-based dial-up ISP and one of the seminal persistent virtual online communities, for Internet access and my chris@tmn.com (no longer active) email address.

Communities 161

Communities Social Media Media Internet Marketing 161

Biznology

MARCH 11, 2021

She tapped that network and beyond in her research into how we communicate and create experiences for people in the post-pandemic workplace. Victoria’s global business background includes 15 years as a trusted advisor to dozens of CEOs and executives.

Rules 169

Rules Linkedin Studies Cost 169

Biznology

JULY 7, 2020

As an attendee, get active in the chat rooms and networking sessions found in many of these platforms. Repurpose the content for use in multiple channels: Social media, blogs, email, and more. Convert your social media followers to multi-channel connections. Do some competitive sleuthing in the expo hall.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

APRIL 11, 2019

Clean up your social media. Start building your professional network. Declare your ideal industry and job function. Use a professional photo. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook. Practice your elevator speech. Come up with a few sentences that identify your situation and your goals.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. He wrote: Social media is now just amplifying the bad selling behaviors of salespeople.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. At the most basic level, these two programs are really going after the same thing.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Biznology

JULY 28, 2020

Provide social support. Another element that plays a pivotal role in workplace resilience is social support. They need to develop strong personal and professional networks. Social support is an essential factor in any employee’s capacity to bounce back from a stressful experience.

Lead Ranking 104

Lead Ranking Consulting Display Organic Leads 104

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. McDonald’s used social media to give away products related to the commercials they aired throughout the game. DATA: Turn data into assets that prove results in real time.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

MARCH 15, 2021

As a volunteer leader Liz has served on the boards of The Shared Heart Initiatives, GLAAD (Gay and Lesbian Alliance Against Defamation,) Hospice West, and the Hospice on Mission Hill Project, Women’s Statewide Legislative Network, and Fenway Health. Jordan Salvatoriello.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

FEBRUARY 2, 2022

Through these four approaches you can inspire and equip all your constituents to share your story on social media, with their networks, and friends and family. For each of these four, find a balance between hard statistics and storytelling to ensure your message is impactful and memorable.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. The rapid-fire way that different social platforms are taking over our lives is concerning. Social interaction – then and now. Well-being?

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

MAY 22, 2019

They might not promote your initiatives on social media yet because they need you to guide them. They could be worried about writing a good caption or doing something on social media that the company won’t approve of. These people a a part of your employees’ network, but might not follow your brand.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MARCH 30, 2022

This month we’re pleased to feature Consultants Collective member consultant and Social Media Strategist, Personal Branding Expert, Innovation Evangelist, and LegalTech Enthusiast, Sameena Kluck. She works with all types of companies, especially lawyers, law firms, and legal technology companies. Who is your favorite hero in fiction?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

SEPTEMBER 13, 2017

Native video content: Video is such a prominent feature in all other social media platforms and now LinkedIn is joining the video party. Native video content means that you can record videos in the app and then share it to your network.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128