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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

They take online reviews and testimonials to another level. Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. Here’s an example of a client testimonial I have on my website homepage.

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Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Don’t forget to include your email signature as well. Source Email signatures are great at raising brand recognition. Statistics show that 82% of email marketers leverage signatures to do just that. Also, include user-generated content such as testimonials or customer reviews in your emails.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

Email signature marketing is another hot tactic. Sigstr (recently bought by Terminus) is one platform that allows marketers to continuously refresh email signatures for everyone in the organization, and they can create specific email signatures that may lead to more customers learning about other products you're selling.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Another approach is using customer testimonial videos as a lead generation tool. Don’t forget to add a link to your email signature. Add an eye-catching email signature that links to the sign-up form for your website or blog so that anyone interested can immediately get access to your content.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

Drive SMS opt-ins: You can add SMS opt-in as a CTA in email signatures, or send out an email asking for their communication preference. Share visually appealing product images, user testimonials, and lifestyle content to showcase the value and benefits of your products or services, motivating users to consider making a purchase.

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Close Quicker: 8 Smart Ways to Shorten Deal Cycles

Zoominfo

These reviews will form the basis of testimonials that you can use to promote your products. Rather than risk delaying signing, or intimidating a would-be customer with dense legal jargon, keep contract signature pages as clean and simple as possible. You do not want to embed your 12-page contract in DocuSign,” Hart says.

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