B2B Marketing Traction

OCTOBER 4, 2011

You invested in a great corporate website. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. When someone lands on your website, they may spend some time looking around. You got traffic, but did you get results? Connections.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! 96% of journalists use corporate websites when conducting online research. Do you want your website to be old and outdated or new and fresh?

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

AUGUST 24, 2012

Gradually as businesses saw results from SEO and Pay Per Click ads online, more and more (the early majority) began to pay for this service, and the search engine industry consolidated. It’s shocking what some SEO companies charge, especially for services that are obsolete with new changes in web and online marketing technology.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Your SEO vendor still focuses on quantity, not quality, of incoming links to your website.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website does not have this free tracking program installed on it, I highly recommend that you add it. VP and CMO for Managed Service Provider Continuum. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Your business must show up consistently across online platforms, including your website and social media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ? What SEO tools will be used, and how will the website technology support SEO?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. We provide outsource marketing services to drive leads and revenue growth for our clients. Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. You’ve redone your website and analysis shows your brand is recognized and remembered. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). An understanding of your company and industry. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). I gather this information from the websites, their social media platforms, from interviews and customer surveys.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Email a reminder of some existing key content on your website that can help your customers and prospects. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Have you been outsourcing more of your marketing? Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Do you have a quality assurance or testing process for your product or service that you can convey in a video? Take a popular ad and parody it for your product, service or company.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. It’s not enough to have a website optimized for the search engines.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If it’s technical, write a whitepaper; if it’s a more consumable product or service, create an eBook. ). You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose!

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 19, 2015

A featured article related to your work, product or services. Get into a routine of writing for your website more frequently. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. A list of upcoming events. Contact us today for more information.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

APRIL 19, 2013

But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Kudos to the award winners.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

APRIL 4, 2014

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! Small Business Owner. “I

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. And, last but certainly not least, identify the most popular content on your website.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Therefore, a CIO’s decision to purchase your product or service is not made lightly. Here’s what you need to know to market successfully to CIOs. They want to keep their job.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. And, finally, Jen applies her software background as a techie – she has been getting results from websites and search engine optimization since 1998. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 16, 2012

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. Go to your site to get the free whitepaper about a product or service? Make it a downloadable PDF from your website. What’s your story?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. For information on New Incite’s services for startup businesses, contact Jennifer Beever today. Manage the initial branding process. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their positioning statement on their website carried through to their social media profiles. What are the qualities that make them choose your product or service over the competition? Now you can get details from websites, social media and more. How you position your business and products or services is the first part.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. What do you want to accomplish with your eLetter?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 12, 2014

They have just hired you to make their marketing better, and they have a terrible logo, website, marketing message, etc. The same is true for websites and other things. Business owners sleeping with marketing staff, lying about their product or service, misrepresenting facts. Your baby’s ugly. Stop misbehaving.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

JANUARY 25, 2013

Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

JANUARY 24, 2012

Then you can repurpose them for your print pieces such as one sheets and for your website. LinkedIn recommendations are viewed as more credible than others you provide on your print pieces and on your website, because they have to be entered into LinkedIn by the author, not by you. Please tell me you are connected to your customers!

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. I get that the blog abandonment rate is 95%! Definition of Mill.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100