B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. They hear about search engine optimization creating results, but they don’t understand how or why. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 17, 2014

You’re best off working with a web developer who can develop using an open source platform or from scratch. Every site should be optimized for the search engines, with relevant headlines, tags and keywords. Google favors responsive websites in its search engine performance algorithm. Your content is static.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). This indicates to some search engines that your pages are spammy.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM).

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. I still see press releases that I submitted online in 2006 coming up in search results for my clients – they are like marketing gifts that keep on giving!)

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. ’ Is the Wrong Question.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. I know it worked “then,” but if you spend on it now, you’re just throwing your money away. If you’re not engaging in social media, now is the time.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

MARCH 23, 2012

I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Optimize the website for the search engines. WordPress website updates are easy, right?

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. Broadcasting messages on Twitter is free.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. ” Blog Post Headlines that Work. These subheaders make a post easier to read and more keyword rich for the search engines. How You (and Rick Santorum) Can Fix a Damaged Search Reputation. Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. So, our work is not quite done, but it sure is nice to be able to show results, and quickly!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. Because Social Media Optimization is the new Search Engine Optimization. Great content that adds value for your prospects and customers creates goodwill.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 16, 2012

To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. I’ve been doing Search Engine Optimization (SEO) since 1998. You can also add a skill to endorse, if you’re so inclined. Take my profile, for example. The kind they teach you in business school? and in managing them.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

OCTOBER 12, 2012

Search Engine Algorithms Change (Constantly). If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing? There are some optimization elements that should be built into every site, but the critical factor now is content.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

FEBRUARY 22, 2013

Now, getting found online works differently. So if you’re still paying for search engine optimization (SEO), or heaven forbid thinking about beginning to pay for “SEO,” and thinking you will get great results from it, don’t waste your time and money. Google algorithms, Yahoo algorithms, etc.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. What’s your opinion? Photo from Flickr.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 28, 2012

Content marketing is working. Search engines rank websites with quality, relevant content higher. B2B Marketers are getting results by published value-add, downloadable content online. Buyers don’t want to be sold to. Buyers want access to information when they are ready to buy.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 13, 2015

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. In most cases, I recommend open source. And often expensive.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Build keyword intelligence for Search Engine Optimization (SEO). Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Contact New Incite today to start your competitive analysis and marketing plan.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. Search engines are increasingly serving up search results based on whom we connect to. On LinkedIn I usually only connect to people I know.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JUNE 28, 2012

I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. “Uncategorized” doesn’t do you any good with search engines or visitors, so I renamed it to “Marketing Miscellany.”

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JANUARY 27, 2011

When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him. And, there are a lot of good “pitchers” out there. But, when all is said and done, we fail to get results.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JUNE 20, 2014

We make sure all the features work and all pages are consistent. We optimize the site for the search engines and make sure critical marketing features are in place. We pay a professional designer who comes up with rough concepts, we choose one, they refine the logo and finally deliver final artwork for printing or online work.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

JUNE 13, 2011

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. Copyscape.com is free and considered reliable, according to a blog entry on Top Online Plagiarism Checkers by Search Engine Journal. This was in 2006.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Half of the total users – 250 million people – sign onto Facebook every day. Facebook is free.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 26, 2015

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

AUGUST 5, 2009

If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. You can always use your Internet browser back button to return to where you were. Default Widget.

Vendors 100

Vendors SEO Consulting Newsletter 100

B2B Marketing Traction

JULY 20, 2016

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. Here’s an example.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100