Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
site that is hard-to-use on smartphones and tablets will lose traffic, leads and sales to competitive sites that are mobile-ready. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Which of these things are you doing or considering now?
25 Awesome B2B Blogging Tips
MAY 2, 2012
Don’t be overly salesy: Too many B2B blogs make the mistake of creating content that is all about them and reads more like a sales brochure than a blog post. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Right?
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
What and how many sales were converted from qualified leads? Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Here are 6 hot trends to consider when planning your analytics strategy: 1. Social media? Or Does It? 5.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. This requires marketers and sales teams to build a relationship with their contacts and keep in touch as a prospect moves through the purchase funnel, however long that may take.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
You’ll never be able to throw out a sales pitch on LinkedIn, but you can try to evoke feedback, thoughts and discussions around your video content. If it’s users interested in your niche you ask their thoughts, if it’s potential clients you can send them a bit of sales spiel or if its business contacts you can aim to encourage discussion in and around your videos subject area.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Nearly half of your leads will not be ready for a sales call immediately after their first conversion. You should plan the timing of your emails based on your typical sales cycle, and experiment with different times to see what resonates best with your audience. 35-50% of sales go to the vendor that responds first. Oftentimes, it takes more than one email to effectively bring your lead from being unqualified to ready for that sales call. Source: Market2Lead).
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
So we started by driving a cross-functional social media strategy that involved input from marketing, sales, service, communications, branding, all our relations teams (analyst, press, media, influencer) and product teams. It’s about more than direct measurable business results. I am a huge advocate for driving marketing programs that drive results and sales. Enjoy the read. Sign up.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? Once you begin interacting with them online in social networks, it is important to make sure both sales and marketing have visibility into the conversations that are taking place.
Content Methodology: A Best Practices Report
Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Letting your sales people, product managers, executives and founders be your talent improves authenticity. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Here are three tips to help you connect more deeply with buyers. Have a Voice.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
This could be to a blog, a LinkedIn profile, a corporate website, a book for sale … you name it. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. The number of tweets that are promotional. 2.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
No one likes anything obnoxious, especially a sales pitch or sales person. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. Read a lot.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website.
Marketing Technology: 3 Solutions You Can't Live Without
it’s driving qualified leads to sales, helping sales close those. When you get down to it, there are really only three technologies you can’t live without: CRM, marketing automation and social media platforms. [ 4 ] The Low Down on CRM Platforms WHY IT MATTERS: Having a CRM solution is pertinent to sales success, as it can. sales and service automation. Whether. Its CRM.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media. It is important to convey that the opportunity cost of not participating in social media is real, but the bottom line value is in what can be gained from customer interaction and engagement. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. Merlin Francis also predicts that the companies who had adopted a marketing automation system in 2011 or prior, will optimize their investments in 2012 by ensuring their marketing and sales teams are getting the most out of the platforms they are employing. 3. While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. SOCIAL MEDIA. MARKETING AUTOMATION. CONTENT MARKETING. B2B Blogger
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
And this is especially true for B2B with their typically complex, drawn out sales cycles. Unreasonable expectations of sales impact. Have specific goals and objectives Start with the dollar value of new sales and work backwards Measure the number of sales-ready leads and wins A good marketing dashboard is fundamental Q. Search (PPC and SEO). These Execs are holding back.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. They are born digital natives.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. Sales & Marketing Alignment Marketing automation also enables better communication and collaboration between Sales and Marketing. How can we help you Make Good Media?
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. He referenced a video by Michael Martine , better know as @remarkablogger on Twitter, and proceeded to critique SEO Scribe. Go ahead and engage. Or Does It? 5.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Don’t Let Your Focus Wander The “engage, start a conversation mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
help sales close deals, and B2B buyers prefer to. what sales and marketing claim. when marketing sees them simply as sales support. they correlate positively with satisfaction and retention.” › References help sales accelerate deal conversion. When they visit your website or engage with sales for the first time, they. deals that sales wins or closes. enjoy?”
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Think Mobile. Well let’s start with their perception of time and their need to stay connected.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
Create community not product marketing and you’ll see sales roll in. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Listen, don’t just talk.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About The B2Bblogger: Roy Russo is co-founder of Loopfuse and is the driving force behind fulfilling its vision and extend the adoption of marketing automation solutions to sales and marketing organizations. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Over time, you should amass a large following that will carry your viral campaigns on their own.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. reasing brand engagement. A
Study: How Much of Your Content Marketing Is Effective?
for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sound familiar?
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Follow the hashtag #B2Bchat to see the whole discussion. Q.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).
What The Japanese Can Teach Us About First Impressions.
JULY 28, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. The Ultimate Giving Tree 3.
Staffing and Launching Your Content Marketing Program
before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
ToniGoSaintsRou: The value of print ads is not always in immediate sales, but more in reputation & trust building. Renbor: Success is always defined in terms of sales and/or new customers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere!
Building Your Content Brand In The Content Marketing Arms Race
MAY 9, 2010
If your content brand is known for its quality of insight and execution, you will earn an audience and deliver positive, well-groomed prospects to your sales team. If it’s known for ill-considered imitations of proper content, you’ll damage the mother brand, depress downloads and make your sales people swim upstream. But now everybody is in on the game. Same for content marketing.
3 Landing Page Conversion Roadblocks And How To Get Around Them.
NOVEMBER 1, 2010
Until we asked sales how helpful this data was. Sales informed us that they wanted the data (they had asked for the field in the first place), but that leads rarely indicated their actual timeframe, so it wasn’t helping the sales team sell anything. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Zzzzzzz. We got rid of that field fast.
The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
DECEMBER 16, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Sign up.
B2B Marketing Trends for 2016
through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.
How Simple Is Your Strategy?
AUGUST 11, 2010
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? And, by the ease at which you can tell Mark wrote it. Every conversation?