B2Bbloggers

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25 Awesome B2B Blogging Tips

B2Bbloggers

Don’t be overly salesy: Too many B2B blogs make the mistake of creating content that is all about them and reads more like a sales brochure than a blog post. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.

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Five Steps To Better B2B Lead Generation

B2Bbloggers

Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk.

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

site that is hard-to-use on smartphones and tablets will lose traffic, leads and sales to competitive sites that are mobile-ready. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Which of these things are you doing or considering now?

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Right?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

What and how many sales were converted from qualified leads? Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Here are 6 hot trends to consider when planning your analytics strategy: 1. Social media? Or Does It? 5.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

This could be to a blog, a LinkedIn profile, a corporate website, a book for sale … you name it. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. The number of tweets that are promotional. 2.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Think Mobile. Well let’s start with their perception of time and their need to stay connected.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

So we started by driving a cross-functional social media strategy that involved input from marketing, sales, service, communications, branding, all our relations teams (analyst, press, media, influencer) and product teams. It’s about more than direct measurable business results. I am a huge advocate for driving marketing programs that drive results and sales. Enjoy the read. Sign up.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. Merlin Francis also predicts that the companies who had adopted a marketing automation system in 2011 or prior, will optimize their investments in 2012 by ensuring their marketing and sales teams are getting the most out of the platforms they are employing. 3. While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. SOCIAL MEDIA. MARKETING AUTOMATION. CONTENT MARKETING. B2B Blogger

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? Once you begin interacting with them online in social networks, it is important to make sure both sales and marketing have visibility into the conversations that are taking place.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

No one likes anything obnoxious, especially a sales pitch or sales person. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. Read a lot.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

Letting your sales people, product managers, executives and founders be your talent improves authenticity. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Here are three tips to help you connect more deeply with buyers. Have a Voice.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

And this is especially true for B2B with their typically complex, drawn out sales cycles. Unreasonable expectations of sales impact. Have specific goals and objectives Start with the dollar value of new sales and work backwards Measure the number of sales-ready leads and wins A good marketing dashboard is fundamental Q. Search (PPC and SEO). These Execs are holding back.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. He referenced a video by Michael Martine , better know as @remarkablogger on Twitter, and proceeded to critique SEO Scribe. Go ahead and engage. Or Does It? 5.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Follow the hashtag #B2Bchat to see the whole discussion. Q.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sound familiar?

Three Views On The Future Of The CMO

B2Bbloggers

The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. They are born digital natives.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media.  It is important to convey that the opportunity cost of not participating in social media is real, but the bottom line value is in what can be gained from customer interaction and engagement. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.

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Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

Create community not product marketing and you’ll see sales roll in. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Listen, don’t just talk.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. Sales & Marketing Alignment Marketing automation also enables better communication and collaboration between Sales and Marketing. How can we help you Make Good Media?

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About The B2Bblogger: Roy Russo is co-founder of Loopfuse and is the driving force behind fulfilling its vision and extend the adoption of marketing automation solutions to sales and marketing organizations. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Over time, you should amass a large following that will carry your viral campaigns on their own.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

Until we asked sales how helpful this data was. Sales informed us that they wanted the data (they had asked for the field in the first place), but that leads rarely indicated their actual timeframe, so it wasn’t helping the sales team sell anything. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Zzzzzzz. We got rid of that field fast.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. reasing brand engagement. A

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. The Ultimate Giving Tree 3.

How Simple Is Your Strategy?

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? And, by the ease at which you can tell Mark wrote it. Every conversation?

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

This same content can also generate the links that boost search traffic, leads and sales. Author: Joan Damico | Website | Twitter Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

ToniGoSaintsRou:  The value of print ads is not always in immediate sales, but more in reputation & trust building. Renbor: Success is always defined in terms of sales and/or new customers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere!

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Sign up.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

If your content brand is known for its quality of insight and execution, you will earn an audience and deliver positive, well-groomed prospects to your sales team. If it’s known for ill-considered imitations of proper content, you’ll damage the mother brand, depress downloads and make your sales people swim upstream. But now everybody is in on the game. Same for content marketing.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously. Lots more.

There’s More to Pipeline Metrics Than Leads

B2Bbloggers

Of the 100 qualified leads produced by Excalibur, 25 convert to sales (25%) accepted opportunities and for Camelot only 10 convert (20%).  To keep things simples, let’s say both programs have the same close rate of 10%, (2 deals for Excalibur and 1 deal for Camelot).  Many marketing organizations use lead volume as the primary way they evaluate program effectiveness.  Program. Lead Volume.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Both sales and marketing need to 1. reviewed all of the sections. Sign up. Or Does It? 5.

Is It Time To Stop With The Social Networking “Addiction” label.

B2Bbloggers

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Group : Welcome, Jeremy. Thank you.