Writing on the Web

DECEMBER 28, 2016

Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content. Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go. Social Engagement.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

JUNE 16, 2015

According to studies, Yelp had 67 million reviews by October 2014. Copy the entire title of target keywords into the search field. You can get new related ideas that can provide angles from which future posts can be written. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JANUARY 29, 2014

Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Remember, it’s not about getting reviews, it’s about giving them as well. Your name will be associated with that review! Don’t forget Goodreads.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

SEPTEMBER 16, 2011

Review for commas, semi-colons , ellipses and em dashes. Review for paragraph and line spacing , since I like to break up long blocks of text. Review for bolded words and insert subheadings where needed. Review for eye-candy : Where would an interesting photo clip add interest to your blog post? Review for keywords.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

JULY 16, 2015

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. .” Explain why you don’t have quotes from previous clients. Include quotes from previous clients, but explain the context.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 21, 2015

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. Indirectly.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. I ask you to take a look at your own site and do a review of this very important persuasion tactic. Where are you providing social proof?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

APRIL 27, 2016

Review the quality of your content, the value of your offer (see my previous post on assets), learning more about persuasion , and adjusting your call to action. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Comments/Shares .

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. There are many good books out there on writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

MARCH 17, 2014

Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. I can review these highlighted notes after I finish reading the entire book, by using the ebook feature for this. Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Crowd sourcing.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

SEPTEMBER 30, 2015

If you need a blog review, don’t hesitate to contact me. Always write with your readers’ needs in mind. Content is king, and your readers will recognize in an instant if you can offer a solution to their problem. Sometimes we need to start that 4 th quarter with a time out. But that extra time with a coach can set you up for success.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded. His overall performance suffered.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

OCTOBER 8, 2015

Let’s review how it all started, because it’s revealing. There must be a good reason, no? You need to understand how to use business blogging to suit your business goals. Things have changed in the blogging stratosphere, rapidly. According to NYMag , the first business blog was created in 1994, Links.net.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

JULY 19, 2011

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

DECEMBER 12, 2012

Review your competitions’ websites. Note from Patsi : If you don’t want to use the expert services of professionals like Scott, at least subscribe to an SEO content tool like ScribeSEO that will review each blog or web page and tell you how to optimize it better. If you get stuck, go back to the basics.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JANUARY 21, 2015

If you need a blog review, don’t hesitate to contact me. Content is king, and your readers will recognize in an instant if you can offer a solution to their problem. This is just an overview of the big things that matter. Getting an outside expert’s opinion can set you up for success.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

APRIL 14, 2014

Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. Focus on universal values and human drives to learn; how can you make a real difference to your readers? There you have it: the WOOT and WOOF of a successful writing career, whether you’re writing an expert ebook, articles, or blog.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

MAY 29, 2013

Since many blog readers are interested in consumer information, consider reviewing the Top 10 Payday Loan Companies for your readers. Review your content (or your writer’s submission if you outsource this part of your business) carefully. Breakup Text into Bite-sized Chunks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

OCTOBER 30, 2013

” I still do; I immediately locate the “strategic humor” in Harvard Business Review. You know what else I love? Animated videos! Why is that? As a kid I always read the “funny pages.” Apparently 90 percent of information transmitted through the brain is visual in nature.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

JUNE 4, 2015

A conclusion that reviews the lessons or message you are passionate about: tie back to research or to real people; tie back to you, what you can do for people; and be sure to include a call to action. Perhaps a pivotal moment when you or a client said “enough”). Include values, morals, emotions.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 23, 2015

Incubation (Rest) – Allow your mind to rest and refresh before you write and review. C reative blog posts are written by a process. Preparation (Pre-writing) – Gather information and create your plan. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

JANUARY 17, 2014

Sending it out for reviews. The blog posts (300-500 words each) each focus on a key step or concept that any expert should consider before or during the ebook writing. I also will write about what happens after the content is written: Revising, editing. Choosing a title and cover design. Formatting and design issues.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

MARCH 17, 2011

Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing. I won’t do a full consultation and review, but I will point out needs they should pay attention to.) A personal conversation will open the doors to other needs the client has but may not see.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

MARCH 28, 2012

If this is your intent, post product reviews, tell your readers about new products you’re expecting. Let readers know that you review responses and take them into account as you make business decisions. Your blog works as an extension of your website, so provide more information than customers would receive from the product page.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

SEPTEMBER 24, 2014

the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. Quality posts are foremost relevant to your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” I recommend you read the full post to understand why.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

MAY 10, 2015

People like Sonia Simone and Naomi Dunsford come to mind, but there are many others I enjoy reading like Robert Sutton , Seth and all the great minds on Harvard Business Review. You can read their blogs to discover for yourself how/why their writing resonates authentically. What about you, what makes someone’s writing seem authentic?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. But I will ask you to take a look at your own site and do a review of this very important persuasion tactic. My foot is narrow and bony.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MAY 9, 2011

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Yet many of the coach websites and blogs I review talk about themselves: “We provide top-shelf strengths-based coaching and consulting to entrepreneurs.&#.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

NOVEMBER 13, 2013

” the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. Quality posts are foremost relevant to your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? I recommend you read the full post to understand why.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

JANUARY 9, 2014

Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Fortunately there are online tools that will help you discover more about your ebook topic.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. You start using a free plug in called All-in-One SEO Pack. Okay, seeing is better than me telling you.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

AUGUST 9, 2010

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

SEPTEMBER 4, 2015

Incubation (Rest) – Allow your mind to rest and refresh before you review. In this series of blog posts, I’ll share my tips on writing blogs that are creative and relevant to your readers by using a 4 stage blog writing process: Preparation (Pre-writing) – Gather information and create your plan.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here?

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

OCTOBER 30, 2014

In the blogs and websites I review , I still see bios written in the third person … what if you told your story and used the personal pronoun “I?” Storytelling is the best way to do that. But we don’t see that on many websites, do we? We’re still talking biz jargon and trying to sound like a corporation instead of a real person.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100