KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B Marketers and Sales Alignment.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

JULY 27, 2022

However, new research suggests that they are struggling to leverage data to achieve their goals. While data access remains a challenge for many marketers, previous research indicates that a lack of CX strategy has also proven to be problematic. The Rising Importance of Defined CX Strategies.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

Research 52

Research B2B Purchase Intent Paper 52

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Social Media 118

Social Media Training Course Resources 118

Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. At Mulesoft, Kingsley notes, the real estate team also reports to HR. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I Workplace services.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.)

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

SmartBug Media

DECEMBER 23, 2021

In addition, according to the latest Women in the Workplace report from McKinsey, despite small gains in the pipeline women are still underrepresented in the corporate ladder. We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. The Career Contessa.

Resources 98

Resources Newsletter Fulfillment Communities 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Brightedge

JANUARY 14, 2022

We have seen indications of this emphasis in different ways in our own research. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches. I-Want-To-Do - Instructional resource searches.

Resources 105

Resources Google Features Comparison 105

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SWZD

AUGUST 5, 2015

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. table cellpadding="10" cellspacing="20".

Research 48

Research Lead Generation Communities B2B 48

KoMarketing Associates

JULY 13, 2021

SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement. Identifying the Lack of Marketing Resources. About 36% cited brand image.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Hubspot

FEBRUARY 9, 2021

According to a Stanford report on the impact of COVID-19 on small business owners, between February and April 2020 there was a 41% drop in the operation of Black-owned businesses. The need for sustainable funding resources is an urgent need to support the future of Black businesses. Funding Resources for Black-Owned Businesses.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

KoMarketing Associates

JANUARY 31, 2017

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Why SEMRush is essential.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. About 11% of respondents admitted to being “unsuccessful” in this area altogether.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Research finds that over half of organizations report higher-quality leads because they use personas. And sometimes, it feels downright impossible. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Valasys

APRIL 11, 2023

However, not all SMBs have access to the same resources and tools as larger companies. This is where innovation resources come in. Innovation resources refer to the tools, techniques, and strategies. In this article, we will explore some of the top innovation resources that SMBs can leverage to stay competitive and innovative.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Today’s buyers are embracing self-guided research and frictionless purchases.

Acquisitions 108

Acquisitions Personalization Work Management CMS Development 108

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. The Keyword Research Master Guide.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Most marketers have key objectives in mind when it comes to utilizing marketing automation, and previous research suggests that demand generation continues to be a top goal.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. Additionally, most respondents (64%) stated that their marketing budgets are increasing from last year, which indicates they’ll likely have the resources to reach their goals.

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

FEBRUARY 9, 2022

However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Although data has proven to be extremely useful for marketers, previous research suggests that many are still struggling to acquire it to execute key objectives.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

AUGUST 9, 2022

However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Creating an effective strategy (48%), insufficient budget/resources (46%), and data quality (37%) were named the top challenges in this area.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. At the moment, most marketers (55%) say that they only “somewhat” have the data they need to make effective decisions on where to spend marketing and sales resources.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265