Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Brand Identity 109

Vidyard

OCTOBER 7, 2019

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. YouTube Creator Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Webbiquity

FEBRUARY 8, 2022

While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers. ” The Product. Culture Booster is a human resource software platform. “We’re The Launch.

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. Brand authenticity matters, and brand storytelling can help you communicate new and innovative ideas to your audience. Consumers want to buy from brands whose values align with their own.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Vidyard

OCTOBER 7, 2019

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. You know YouTube’s important. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Biznology

JANUARY 22, 2018

Lesson for leaders. Innovations are filed for patenting and claimed as property before they are launched. What new applications and features are you adding? Can you patent your new additions which will make them your property? But often, they buy early stage startups to acquire their people, products, and patents.

Lead Ranking 360

Lead Ranking Lead Scoring Intent Leads 360

Seismic

DECEMBER 6, 2023

I want to highlight our Product team and Chief Product Officer Krish Mantripragada for all they accomplished in 2023. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Zoominfo

SEPTEMBER 25, 2019

As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. So, we thought we’d share a few of our most memorable outreach campaigns — some that worked, and some that didn’t — and explain what valuable lessons we learned from each one. Keep reading! Let’s get into it! Organic Jam.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. The Google Search Central website and blog is chock full of resources to help content marketers and web developers optimize their performance and reach.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Webbiquity

FEBRUARY 4, 2020

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. The Product. Instead Quill has created an evergreen, digital model that reflects every new facility, asset, security measure and threat in real-time. The Launch. The Lessons.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said. Talk with your business partners.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Social Media 88

Social Media Brand Identity Branding Media 88

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. Over the past year, they’ve had to do more with less resources, pivot quickly, and transform the way things are done within their organizations.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Do they prefer bite-sized lessons delivered over a few days or weeks? Do they like longer downloadable resources they can read at their leisure? The potential is endless.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Martech

MAY 8, 2023

IT departments and product teams are the most common teams we collaborate with during this phase. We created a taxonomy of their products to input so they could create audiences off content affinity and recommend content to on-site users. For email, look at deliverability metrics as the campaign is launching.

Marketing & Strategy 113

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 113

Content4Demand

OCTOBER 1, 2020

But if you scroll through his FollowMario TikTok feed, you’ll see he drops a number of marketing truth bombs, including lessons from his own experiences. A former Facebook employee launched Plai to make campaign creation and management easier. With just a few clicks, you’ll find new ways to tell your next big story.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Seismic

JANUARY 9, 2024

As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Martech

DECEMBER 20, 2023

These lessons from those who’ve done this before can help you avoid some of their struggles. Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. They are guidelines to make sure you both start on the right foot and stay on the correct path.

Practices 112

Practices Best Practices Training Guidelines 112

Lake One

OCTOBER 13, 2023

When you combine the resources of your entire organization and give them the same allure as a “ mom and pop ” shop, your brand identity and client loyalty will surely skyrocket. After all, Tipalti is not a one-and-done product or service. Account-based marketing needed to be strengthened.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. So, we thought we’d share a few of our most memorable outreach campaigns — some that worked, and some that didn’t — and explain what valuable lessons we learned from each one.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Salesforce Marketing Cloud

MAY 9, 2023

Along the way, I’ve learned valuable lessons about what it takes to prepare and pass your Salesforce exams and how to plan your Salesforce career. You can register and launch an exam on the same day. Create a folder to collect key resources. I’m now a Certified Instructor! Take your time, and remember to breathe!

Tips 98

Tips Lead Ranking Lead Scoring Paper 98

Webbiquity

MAY 14, 2019

The Product. don’t have the in-house resources to evaluate their programs. The Launch. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your services? The Lessons. .” This can be expensive and take a few months.

Word of Mouth 151

Word of Mouth Education Statistics Course 151

Webbiquity

JUNE 11, 2019

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Becoming a partner with clients, listening actively, and building relationships is often what sets the group apart from other event design and production companies. The Launch.

Work Management 175

Work Management Marketing Management Word of Mouth Paid Search Agency 175

B2B Digital Marketer

MARCH 28, 2024

Whether you’re a seasoned marketer or new to the digital domain, this conversation promises to enhance your understanding, debunk common misconceptions, and equip you with the knowledge to elevate your B2B marketing strategy to new heights. Cons: Longer Sales Cycles: Extended timelines due to product complexity can delay conversions.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Salesforce Marketing Cloud

AUGUST 21, 2023

While energy production and agriculture produce most of the greenhouse gas worldwide, industry is a close third. With more of the world’s data moving to the cloud, data centers have become bigger consumers of these natural resources. Start your first lesson +2,200 points Trail Automate Your Business Processes 2.

Enterprise Management 98

Enterprise Management Work Management Lead Ranking Lead Scoring 98

Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Just look at Quip, a Brooklyn-based company that provides subscription-based oral care products and online dental services. Measuring the success of a new channel. Here are some key takeaways from their chat.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Sprout Social

NOVEMBER 27, 2023

Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise. Earlier this month, we celebrated a new milestone—The Arb surpassed 10,000 members comprising social professionals from around the globe, not restricted to only Sprout customers.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. No one wants to pay attention to you if you’re there just to pitch your product. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech Advisor

FEBRUARY 21, 2020

Disney+ launched five weeks before Christmas 2019 and it was an immediate hit. Although the service launched only in the U.S., Canada, Australia, New Zealand and the Netherlands, a survey of 63,833 Americans by Piplsay revealed that the platform had 25 million subscribers in just the first few weeks. Lessons for Marketers.

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy Planning Advertising Agencies 87

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Level up with this lesson on Trailhead, Salesforce’s free online learning platform.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Unbounce

OCTOBER 14, 2021

After a life lesson like that, most people opt for an automatic car wash despite the $20 price tag. Whether it’s a lack of time, resources, or skills, there’s always something holding you back from assembling those marketing campaigns you’d hoped for: eye-catching, relevant campaigns that convert your target audience.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Webbiquity

APRIL 21, 2020

But a new breed of technology companies is setting out to change that. Tim and his team recognized that the creative application of technology could increase labor productivity, benefiting both the commercial construction companies building these complex structures and the investors paying for them. The Product. The Launch.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. They subscribe to newsletters , buy one or more of your products.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Biznology

AUGUST 7, 2017

Lesson for leaders. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. People-first technology is a new kind of pervasive technology that alters everything online. In a growing range of businesses, exponential growth disruption wins.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Zoominfo

MARCH 2, 2022

Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience. When there is some asset that has to get built up over time for the product that you’re delivering to be really valuable, you just have to do M&A there,” Schuck said. Do we build or buy?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100