Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

SmartBug Media

MAY 19, 2021

Your website is an important part of creating and solidifying first impressions for new and existing customers. Best practices for web strategy are always changing, so it’s important to invest in and plan on keeping your website up to date to give your visitors the best possible experience. Get Technical.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Customer needs are a moving target, and so are personas.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. According to research, 60% of B2B customers are likely to make repeat purchases.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

APRIL 23, 2024

However, this varies among industries, so it’s still important to focus on improving email marketing ROI. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing? Here’s the equation: ROI is calculated as (Final Value – Initial Value) / Costs x100%.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. Importance of a Marketing Database So, why should you care about a marketing database?

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Customer Relationship Management (CRM) Sync. Marketo Blog and Community.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Like, a lot.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

AUGUST 1, 2023

As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. While you may have a solid understanding of your audience as a whole, it’s important to know the differences between various customers in order to cater to each of their needs.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. Every product is different. Effective marketing works in reverse.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Webbiquity

FEBRUARY 28, 2023

Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Social media isn’t the king of the castle anymore. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. No one likes losing customers, but it does happen. Here are key customer retention strategies your business should consider for 2023.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Hubspot

SEPTEMBER 24, 2020

However, it's important to make a conscious effort to avoid this. Additionally, creating a sense of belonging can lead to greater retention rates and even result in higher customer satisfaction. Additionally, creating a sense of belonging can lead to greater retention rates and even result in higher customer satisfaction.

Resources 101

Resources Hubspot Marketing Automation Services Customer Satisfaction 101

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Valasys

APRIL 11, 2023

However, not all SMBs have access to the same resources and tools as larger companies. This is where innovation resources come in. Innovation resources refer to the tools, techniques, and strategies. In this article, we will explore some of the top innovation resources that SMBs can leverage to stay competitive and innovative.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

DealSignal

OCTOBER 18, 2020

Benefits of data enrichment – why it’s important for B2B Enriched data improves your decision-making, collaboration, and tactical execution. Benefits of data enrichment – why it’s important for B2B Enriched data improves your decision-making, collaboration, and tactical execution. That’s where data enrichment comes in.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Sana Commerce

APRIL 25, 2024

Internal Team Efficiency If your sales and customer service reps are acting as part-time account managers, your web store can be doing better to save them time. 58% of B2B customers prefer making complex purchases online, while 91% of them note there’s at least 1 hurdle preventing them from completing them. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Pre-Existing Assets. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

ClickDimensions

DECEMBER 28, 2023

This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. When sales and marketing teams aren’t on the same page, they may inadvertently convey conflicting information to potential and existing customers. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Specifically, you need to know what challenges your ideal customer faces in their entire job.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52