Zoominfo

SEPTEMBER 7, 2021

Scenario When a positive review about your product is published on G2 or another review site, leverage it in an email sequence to show prospects how companies are benefitting from your solution. You can also use reviews to close a deal that’s on the rocks. For example, let’s say a lead is close to signing.

Vendors 100

Vendors Positioning Research Conversion 100

Optinmonster

FEBRUARY 18, 2024

Do you want to learn how to get more reviews? Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions. 92% of consumers read online reviews, but only 6% write them. Which would you choose?

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. But before that, let’s quickly review what Zoominfo is used for.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Here are some critical metrics to track: Measure the volume and quality of online reviews.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

SmartBug Media

DECEMBER 4, 2023

Online reviews have become the modern word of mouth. In fact, research suggests that 95 percent of consumers, seeking information, and assurance, read online reviews before making purchasing decisions. Moreover, 58 percent of shoppers would be willing to pay more for products after reading positive reviews.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Genroe

MARCH 16, 2022

The post [CX Tribe] 15 March 2022 – Surprising On-Line Reviews Research appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. CX Tribe is the best Customer Experience insights, case studies and statistics. Human curated. Delivered weekly. Join more than 5,000 other CX Professionals and subscribe.

Research 52

Research Curation Case Study Case Studies 52

B2B Marketing Directions

APRIL 14, 2024

He has published over 80 articles in top-tier academic journals, and his work is frequently covered in popular media outlets like The New York Times and Harvard Business Review. Most marketers recognize that effective content is essential for marketing success.

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

First-Mover Advantage 115

First-Mover Advantage Guidelines Work Management Click Rate 115

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

ClearVoice

JUNE 12, 2023

Review sites help you connect with consumers in a meaningful way. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. Do reviews matter for SEO?

Google 52

Google Lead Ranking Lead Scoring Ideal Customer Profiles 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. Why are Yelp reviews so important?

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

The Daily Egg

AUGUST 2, 2022

The post Best Keyword Research Tools Compared appeared first on The Daily Egg. In the vast landscape that is the internet, keywords play a crucial role in connecting your website with the customers who need.

Keywords 132

Keywords Research Tools Best Practices 132

Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

Organization 120

Organization SEO Ideal Customer Profiles Long Tail Marketing 120

Martech

JUNE 29, 2022

.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Journeys that originate at a review site often lead to deals of higher value too. The Benchmarks findings.

Ideal Customer Profiles 112

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. As a follow-on experiment, the 22 brand monitoring software tools in the group were reviewed in a separate post, which was tweeted out multiple times. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. Ahrefs is a great tool for SEO professionals. It really depends on what data you need and your digital marketing strategy. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. The content review process improves when you’re proactive (and have technology that can help streamline production.) “Investment banking is just glorified content marketing.” Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

seo.co

OCTOBER 4, 2021

If you’ve never used it before, you can learn about doing keyword research here. Click “Add terms” and put in the other keywords you’re researching. Ranking for local terms sometimes means more than just keyword research and optimizing your own site, though. Don’t take a chance on buying reviews directly from anyone, either.

Keywords 98

Keywords Research SEO Search Marketing 98

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Convince & Convert

JUNE 14, 2017

In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Are ratings and reviews more important than ever?

Trust Marketing 137

Trust Marketing Paid Search Agency Purchase Research 137

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Martech

NOVEMBER 14, 2023

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. That’s exciting. Get MarTech! In your inbox.

Planning 134

Planning Marketing AI Enterprise Management Work Management 134

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Search Engine Journal

FEBRUARY 8, 2022

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original Photos For Product Reviews appeared first on Search Engine Journal.

Google 93

Google Product Order Research 93

DivvyHQ

SEPTEMBER 7, 2023

Let’s look at what makes a good content topic and how to review yours to see if they fit the bill. How do you know if your content ideas will land with your target audience?

Content 74

Content Guidelines Keywords Relevance 74

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

SEMrush

DECEMBER 6, 2021

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Trends 125

Trends Statistics Studies Marketing Websites 125