Biznology

FEBRUARY 18, 2022

This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace , highlights the findings of research conducted by Wharton scholars in their 2021 report titled “Improving Workplace Culture Through Evidence-based Diversity, Equity, and Inclusion Practices”. Sponsor Them.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Marketing Insider Group

NOVEMBER 10, 2020

When offices were still safe places to be, people already spent too much time looking at screens. See if anyone in your LinkedIn groups can send you an invite, or look for a group sponsored by a brand in your field. . Spend too much time staring at glowing rectangles? You’re not alone. Other Organizations’ Marketing.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Customer stories, use cases, research-based presentations and how-to sessions all make great digital content.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Our research shows that service organizations have experienced an average reported turnover rate of 19% over the past year. Teams will be much more loyal to a company where they feel appreciated,” said Stephanie Barton, manager of business process support services in Virginia’s Community Colleges System Office. “We

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

chiefmartech

MARCH 22, 2023

Supporting this new Best of Breed Marketing Summit are four amazing sponsors: ActionIQ , SAS , Snowplow , and Uptempo. Our overarching theme is exchanging the best ideas across marketing and martech. It’s all about cross-pollinating across technologies, practices, industries, geos, skillsets. Composable CDPs.

Marketing Analytics Tools 87

Marketing Analytics Tools Work Management Marketing Management Best Practices 87

Webbiquity

NOVEMBER 18, 2021

Sponsored post. Office Location Changes. They demonstrate the research and relevance behind your cold outreach. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Hubspot

APRIL 13, 2021

Once work from home (WFH) became an everyday thing, I knew my current setup wouldn't cut it, so I bought a great office chair. When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. An in-kind sponsor will offer things other than money.

Marketing Proposals 80

Marketing Proposals Paid Search Agency Work Management Allocation 80

Contently

OCTOBER 14, 2020

Bhutan Tourist Board: The power of research. They liked how I translated research into persuasive communications. Office National Drug Policy (ONDCP), and our task was to persuade kids on the ills of drugs. ” Recruiters gave this content campaign high marks, which helped me land a job. The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Zoominfo

SEPTEMBER 10, 2020

As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion. The user experience of the mobile app is very cool,” said Gerri Martin-Flickinger, executive vice president and chief technology officer at Starbucks, said in a Q&A.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Content Marketing Institute

NOVEMBER 4, 2017

We discuss how LinkedIn is botching its big original content opportunity, and explore new blogging research that says longer posts are better. Content love from our sponsor: Storyblocks (47:55). million investment loss, before closing its offices in New York and Hong Kong. How do I subscribe?

Paid Search Agency 86

Paid Search Agency Research Advertising Agencies Content Marketing 86

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Similar to Google Ads, Shopping results are paid/sponsored placements.

SERP 295

SERP Features Google Top of Funnel 295

Onalytica B2B

SEPTEMBER 7, 2018

Chief Research Officer at Dresner Advisory Services, covering all things Business Intelligence, author, former Gartner Research Fellow RealBI and BIWisdom. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. WHICH BUSINESS INTELLIGENCE INFLUENCERS INFLUENCE YOU?

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

KoMarketing Associates

JULY 31, 2018

Even though review sites like Facebook and Yelp are more popular for B2C businesses, many B2B companies will still benefit from having a listing because it will appear in search results when potential customers are researching for solutions. Overall, research available options and choose the ones that are most relevant.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Marketing Insider Group

NOVEMBER 19, 2019

The insurance company is a corporate sponsor of We Day , an event celebrating young people who are changing their communities for the better and inspiring others to do the same. If you’re not in the ring fighting alongside these teens, you’re in the way.

Paid Search Agency 211

Paid Search Agency Generation Marketing Management Advertisements 211

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Conductor

MARCH 8, 2022

Kathryn Parsons | Chief Digital Operations Officer at MACH9 Digital. Currently working as the Chief Digital Operations Officer at MACH9 Digital, a digital marketing agency specializing in highly regulated industries, Kathryn Parsons has over 20+ years of experience in the SEO industry. Her SEO industry experience is extensive.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Webbiquity

APRIL 6, 2021

Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress. This founders interview is sponsored by virtual event platform, Shindig. Just try one thing, or send out one email, make one phone call, do 15 minutes worth of research on your idea.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Hubspot

APRIL 15, 2021

Recently, HubSpot also launched a fireside chat-styled room where our Chief Marketing Officer Kipp Bodnar , CTO and Co-Founder Dharmesh Shah , and Sr. Sponsoring Room Events. When you drop into a sponsored room, you might not hear speakers from the brand speak much -- or at all. Below is one interesting example: Yummy.

Examples 101

Examples Branding Brand Identity Work Management 101

Liveintent

MARCH 5, 2020

When Mia Lehmkuhl Libby assumed her role as chief revenue officer of The Daily Beast, her first task was stemming the tide of ad revenue loss. And Delta sponsored “ Welcome to the Airport of the Future! Here’s what they had to say. Reason: Loss of advertising revenue. She looked to her audience. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. This content was distributed around the world after sponsored social media campaigns were launched. Viewers were engaged and challenged to make them consider what truth meant to them.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

6sense

SEPTEMBER 29, 2021

According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. Our focus over the past several years has been to deliver a great product that helps grow pipeline and ensures customers’ success,” said Sanjay Kini, 6sense Chief Customer Officer.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Inbox Insight

AUGUST 27, 2020

In order to fulfil Automation Anywhere’s objectives, Inbox Insight planned a content-driven demand generation campaign, featuring over 40 pieces of content, all centrally housed within Automation Anywhere’s sponsored category hub on IFP. Content Marketing Institute is organized by Informa Connect.

Lead Ranking 76

Lead Ranking Content Marketing Planning Lead Scoring 76

Salesforce Marketing Cloud

FEBRUARY 23, 2022

It might cover how a company rolls out new technology internally, such as an enterprise collaboration system, or new human resource policies detailing how employees should social distance as they navigate the office. In the past three years, the typical organization has undertaken five major changes, according to Gartner research.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Salesforce Marketing Cloud

AUGUST 1, 2022

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children. Edima Elinewinga , chief technology officer at Zero to Three.

Work Management 52

Work Management Marketing Automation Services Marketing Management Webinar Metrics 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. Let’s do it again tomorrow! That’s a wrap for today!

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Adobe Experience Cloud Blog

MARCH 4, 2019

Some advocated for more school police officers. It sponsors programs like Share Our Strength’s No Kid Hungry and has created programs of its own that provide grants and scholarships to young advocates and activists seeking to eliminate hunger. Others suggested arming teachers. The Environment. The United Nations and the U.S.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Salesforce Marketing Cloud

MARCH 7, 2022

While full equality remains a daily struggle, more women than ever are holding office , starting their own businesses , earning college degrees , receiving their due credit , and pushing for equal pay. Research shows both men and women are more likely to interrupt someone if they’re female. Cohen : Invite them to the table.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

ClearVoice

JUNE 7, 2023

You can also make money through sponsored posts, premium content sales, and in-store collaborations. Most users still refer to the top 10 organic results when researching businesses. Real estate agencies If you run a real estate agency, local SEO makes your office and properties searchable to prospects.

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

Hubspot

OCTOBER 7, 2019

Podcast ads have produced excellent results for sponsors. Jason Hoch: Chief Content Officer at HowStuffWorks , Hoch revealed what type of ads work best for their brand in an interview with DigiDay. You don't need to sponsor the biggest podcasts, you can reach the same people on smaller shows. Most ads are sold on a CPM model.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Need insight into an emerging trend? Looking to prove a long-held belief about your audience? You just need social listening data. .

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

6sense

SEPTEMBER 12, 2018

Sponsored By: Join the movement of helping women become CMOs and more. Founder, Executive Chairman & Chief Strategy Officer, 6sense. Sponsors and mentors to help you reach your potential. Research Director, Sales and Marketing Technology, IDC. Our Discussion Panel. Latane Conant (moderator). CMO, 6sense. CMO, 6sense.

Peer-to-peer 48

Peer-to-peer DemandBase Forecasting CMO 48

DiscoverOrg

MARCH 25, 2019

Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Schedule an on-site meeting at their office, since you’re already in town. Direct mail achieves an average 4.4% Dive in deeper!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. 50,000: Launch an audience research and partial website redesign project. What should be on your grid or wish list?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ClearVoice

SEPTEMBER 15, 2020

Sponsored content and direct mail-driven lead-generation streams have been around for decades. The working-from-home economy has emerged, with 42 percent of workers now in their living rooms, dens, home offices, and other random safe places. Even white papers and research reports need to be compelling to read.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Webbiquity

SEPTEMBER 12, 2023

Concerns about turnover, recruiting in a tight labor market, “quiet quitting,” and the tension around remote work vs. returning to the office are driving the selection of topics when hiring event speakers, with the top five keynote topics all relating to employee engagement in some manner.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302