B2B Memes

MARCH 11, 2011

As I mentioned, I use RD+B Twitter for straight reporting—little opinion. Again, I try my best to keep RD+B to straight reporting. But not when it comes to reporting on my industry (home building): I keep it straight reporting. Our readers need good reporters—even in B2B. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JULY 4, 2012

That is, they wanted their content to appear to be written by a real, live, local reporter. .” Instead of acknowledging the true algorithmic and outsourced roots of its stories, the company felt it necessary to disguise them in print-era garb. The result is what you might call skeuomorphic journalism.

Paper 100

Paper Automation Design Media 100

B2B Memes

APRIL 12, 2012

In a piece in the Huffington Post , which I read after posting my article, he reports that in the aftermath, he’s received a number of job offers and other opportunities. Though he didn’t have any say in it, getting fired may turn out to have been a positive development for Brooks’s career.

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. What Would Google Do? , by Jeff Jarvis.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 27, 2011

The only ethical strategy for journalists now is to be open about their biases and conflicts of interest, and to let readers judge their reliability as reporters for themselves. As Ingram argues, this is an increasingly untenable stance in the new-media era. Another mode of transparency is operational.

Transparency 100

Transparency Ethics Media Press 100

B2B Memes

FEBRUARY 15, 2012

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.).

Twitter 100

Twitter Social Media Pricing Price 100

B2B Memes

APRIL 20, 2010

In a blog post several years ago, he described a corporate imperative to honor journalism’s passion for truth: “Organizations need to report upon themselves with the objective eye of a journalist, holding any statement or action up to the same skeptical, unconflicted scrutiny that an outsider would hold.”. This makes sense.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

DECEMBER 5, 2011

Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. A nice specimen. Photo by Robert Burdock/Flickr.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

JULY 13, 2010

In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

NOVEMBER 20, 2011

They are in some ways functionally indistinguishable from your own editors and reporters. The people formerly known as the audience aren’t just your readers anymore. They are participants in creating and disseminating your content.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

DECEMBER 16, 2010

I’m not suggesting that content marketers undertake investigative reporting. Asking tough questions is the journalistic equivalent of due diligence in business. Both are critical to getting the facts right and avoiding disaster.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

JUNE 21, 2010

As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 11, 2011

The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.

Ethics 100

Ethics Transparency Rules Positioning 100

B2B Memes

OCTOBER 6, 2011

Michaels, former editor of Forbes, was known to bellow: That is ‘not reporting, it’s stenography!’”. As James W. Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating.

Startups 100

Startups Press Software Intent 100

B2B Memes

MARCH 6, 2012

In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.” As Rebecca Hoffman happened to remind me yesterday by linking to it from her blog , I wrote last June about the problem of malignant typos.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

JUNE 26, 2012

It doesn’t matter that Times reporter Jennifer Schuessler immediately added that the scandal included “a counterintuitive twist that could come right out of his own books: The journalist he has been accused of borrowing from is himself.”

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JUNE 22, 2010

As Schaeffer notes, that’s not so different from the way many CEOs produce their speeches, annual-report letters, and autobiographies. But let’s assume we’re talking about something closer to the extreme of a CEO who says “Here’s my idea. Write something.”.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

MAY 26, 2010

But POD means that I can fix typos as soon as they’re reported, and what’s more, I can add an acknowledgment to the reader who caught it on the page where the correction appears, as a footnote. I have a feeling that readers will happily buy a second copy of the book in order to have a printing in which their name appears.”.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 19, 2010

On realizing this, my lizard brain, I’m happy to report, slunk glumly back into its lair. .&# As Kirkpatrick notes a bit later in his article, Luciani’s analysis is “tracking the time that the post is submitted to the news site—not when it was necessarily posted on the blog.&#. If it’s ready, hit the publish button.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

FEBRUARY 1, 2012

Reports of Twitter’s Death Exaggerated. And on the other hand, if you don’t relish the thought of 1000% more tweets from me every day, feel free to unfollow!). Related posts: Want to Twitter Better? Diversify Your Pronouns. Managing Your Career in the Social Media Era: Sources.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

FEBRUARY 3, 2011

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JULY 25, 2011

Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well. What prompted Callow’s post was the news last month that the BBC’s departing chief political correspondent Laura Kuenssberg , soon to join BBC’s rival ITV, has renamed her Twitter account from “@BBCLauraK” to “@ITVLauraK.”

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

MAY 6, 2011

As BoingBoing reports , by having user reviews on its site proofread, Zappos has demonstrably increased its revenues. Editorial details are to content as fit and finish are to automobiles: they account for the difference between a functional product and a great one, and between humdrum and robust sales.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 8, 2010

The most irritating offenders were the sleazy market research firms that published high-priced reports based largely on reuse of our content or, worse yet, outright plagiarism of it. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

OCTOBER 19, 2010

Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Does being involved in the business side of a media enterprise mean being involved in sales?

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

OCTOBER 19, 2012

While he obviously values analysis and original reporting, he says there’s too much of it. Similarly, trade publishers put too much emphasis on original analysis and reporting. Analysis and reporting are still important, but are best practiced selectively. Each news story is made up of one or more of these flash cards.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

APRIL 5, 2011

How can any of them complain about aggregation, he asks, when “all reporting is, in essence, aggregation.” That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. Bady does not argue that there aren’t distinctions worth making.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. to report ” or “ not much to reveal.”

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

NOVEMBER 4, 2011

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

APRIL 29, 2011

This is visual writing, but it is not simply a snapshot of what the reporter saw. They had organized a round-the-clock sit-in to demand the resignation of Prime Minister Ghannouchi, and they were joined each weekend by large numbers of like-minded protesters. The fountain was completely covered by tents; ropes hoisted tarps from the trees.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

DECEMBER 10, 2012

The time is ripe, he nows argues, for companies to jump into true, investigative reporting. Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. A year later, he’s reversed course. Brand journalism, dead a year ago, is now ready to be reborn.

Practices 100

Practices Content Marketing Content Paid Search Agency 100

B2B Memes

OCTOBER 21, 2011

Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough.

B to B 100

B to B Media B2B Ethics 100