Buzz Marketing for Technology

MAY 6, 2010

Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Either way, the company’s aim is to educate the prospect to drive a sale. Your website is often one of the first touches a prospect makes, so don’t waste the opportunity to capture—and convert them—for a deeper conversation. 3) Treat your content like a category. Like many B2C sites, your products and services pages are a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

APRIL 6, 2010

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #2 – Email – the most critical element of a lead nurturing platform is email.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MAY 25, 2011

These CMOs are enlightened about all forms of media and how to use them to not only create a dialog with your customers and prospects but also how to connect them to sales. But the good news is I can feel a new crop of CMOs coming to the stage these days.

Social Media 100

Social Media ROI Media CMO 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

JUNE 8, 2009

What better way for prospective employers to get a sense of the way you think and your unique point of view. But what about those people that are interviewing for a job? I think it is equally as important for those that are job hunting to be Twittering. Not just for job leads but for the differentiation.

Twitter 100

Twitter Public Relations Differentiation Tagging 100

Buzz Marketing for Technology

OCTOBER 19, 2011

Just search competitive terms paired with “replace” or “upgrade,” and voila, a list of solution prospects! Both competitive and noncompetitive search terms can reveal buyers such as “replace solution X” or “upgrade competitor Y.” 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

Let me explain … If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing's Customers happens is online. No not the internal customers or your bosses boss like the CEO, CFO or COO.

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Spend more time on the content and the plans for future content if you really want to create a strong pull of interested prospects with those channels! The channels you choose will only be as good as the content you publish with them.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JANUARY 9, 2009

Instead, in far too many cases the marketing in our industry can become so, well, grandiloquent that our communications confuse rather than clarify and alienate rather than disarm prospective clients.

Verticals 100

Verticals Tagging Marketing Prospects Brand Identity 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 28, 2009

Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Warren Buffet once said - “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent everybody notices.”

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Both competitive and non-competitive search terms reveal buyers such as “replace product X” or “upgrade competitor Y” – any list of competitive terms paired with the words replace or upgrade can give you a list of potential prospects. Results : $250,000 sale found using social media and completed in 14 days.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 16, 2010

Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.” The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 19, 2012

The ability to adapt online content for customers and prospects based on their known preferences is a powerful way to build and strengthen relationships, particularly if dovetailed with offline activities. The Path to CRM Nirvana. he potential impact of personalized marketing over the Web is undisputedly enormous.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JANUARY 21, 2010

I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. (ex dont list a white paper on YouTube).

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JUNE 19, 2008

Informs the prospective student concerning required access to technologies used in the program. Informs the prospective student concerning technical competence required of students in the program. Informs the prospective student concerning the full array of other support services available from the institution.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

Recent moves by BlackBoard and other VLE providers to open up their systems and adopt a more Service based approach are seen as essential to the long term prospects of learning systems more closely matched to learners needs. There was an acknowledgement that the Web 2.0

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

APRIL 6, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

JUNE 27, 2008

You must not comment on confidential IBM financial information such as IBMs future business performance, business plans, or prospects anywhere in world. For example, ask permission before posting someones picture in a social network or publishing in a blog a conversation that was meant to be private. IBMs business performance.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak. Think of it as a client calling a very knowledgeable friend to get “their take” on the news. Knowing how the content game is played.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Buzz Marketing for Technology

JULY 22, 2015

Many times it’s your customers or existing prospects. Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database. Very often if you think about trade shows, who attends your booth? And booth staff will scan them indiscriminately.

Trade Show 100

Trade Show Marketing Automation Services Vendors Advertising Benchmark 100

Buzz Marketing for Technology

DECEMBER 15, 2010

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 2, 2009

Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marketing for a very long time.

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Imagine your prospective buyer with his smartphone in one hand and credit card in the other, precariously typing his card number, expiration date and security code with his thumbs. If your application or site allows for push messaging or email integration, follow up with messages around those products and/or promotions.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

DECEMBER 2, 2009

Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marketing for a very long time.

Marketing Management 100

Marketing Management Digg Inbound Marketing Response Rate 100

Buzz Marketing for Technology

OCTOBER 6, 2008

To me this chart while depressing is yet another wake up call for marketers to move aggressively into Social Media – where your customers and prospects can amplify your message for you! Perhaps with a $2-4Million dollar media spend - you might find it hard to compete with the big boys (which is frankly how I feel in my role).

Budget Programs 100

Budget Programs Spending Media Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2010

2. Target Decision makers at prospective target accounts. They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

MAY 26, 2010

A topic micro site – if positioned as a firm’s current and future expertise on an issue, and if continually refreshed with good, new, multimedia content (including content from viewers) – can be a tool to keep prospects and customers returning to a piece of your website. What’s your view on this? We would love to hear from you. Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

STATE-OF-ART AND DEVELOPMENT PROSPECTS OF E-PROCUREMENT IN THE ITALIAN ENGINEERING &. Fujitsu Quadruples Its Investment in TeamWARE USA, Streamlines Global Groupware Offerings; Quippe Technologies, Inc. Selects ecKnowledge toIntegrate Buyers and Suppliers in. Related Resources. Press Releases.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JULY 28, 2008

Sacramento State Admissions Stays in High Touch with Constituents via CRM The Executive MBA program at the California State University, Sacramento said it has dramatically improved its constituent relationship management processes since implementing Intelliworks CRM last January to track its sales cycles and manage prospects.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

In particular, attendance at meetings and presentations is a very different prospect than engaging in a single, sustained and directed task-based effort, so the “dilution&# of attention doesn’t necessarily have the same effects.

RSS 100

RSS Class Wikipedia Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

The prospect of a lot of moving parts seems unassailable. But standardisation (aside from RSS feeds from within the VLE environment) is improbable, with each VLE having its own processing and storage idiosyncrasies. So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100