Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Webbiquity

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey.

Social Media 123

Social Media Examples Work Management Media 123

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Highlight SERP features for every keyword.

Marketing Automation Services 80

Marketing Automation Services Automation Top of Funnel Work Management 80

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Elite Marketing Pro.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. Another major pro is that there’s no limit on projects, so you can work with many at once. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

SmartBug Media

MAY 15, 2020

Here are a few key tips to help with effective search engine optimization: Use keywords. Keywords are short phrases that a person may use in a search engine when they’re trying to find something. If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available.

Cost 105

Cost Paid Search Agency Planning Work Management 105

nDash

NOVEMBER 3, 2021

Research required. Blog posts can range anywhere from 300 to 3,000 words, but for the sake of simplicity, we’re going to show prices for posts between 800 and 1,000 words that require no extensive research. First, the prices in this guide are not fixed. Turnaround time. Subject matter complexity. Content calls. Edits & revisions.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Optinmonster

APRIL 18, 2022

Pricing: AIOSEO has four different license tiers: Basic, Plus, Pro, and Elite. Redirection Manager is available on the Pro and Elite license. The Pro license starts at $399/year. The plugin can search product details, custom fields content, and more. Pricing: The Redirects extension requires a Pro license of SearchWP.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convert

AUGUST 11, 2022

The longer I do CRO, the more I realize the importance of different types of research. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. Meet Screaming Frog. via GIPHY.

SEO 80

SEO Keywords Intent Analytics 80

Zoominfo

OCTOBER 5, 2021

The company covers everything from branding to entrepreneurship to product reviews. MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Valasys

JANUARY 24, 2024

This way, you can easily switch between research projects, shopping sprees, or travel plans without getting lost in a sea of tabs. ” Experiment with different keywords and let the AI surprise you with unique and artistic themes. Chrome’s new tab grouping feature comes to the rescue. ” 2.

Features 45

Features Google User-Generated Content Keywords 45

ClearVoice

MAY 18, 2022

4 types of keywords intentions. When someone uses queries with informational keywords, they’re not expecting sales pitches or product recommendations. Sure, there’s a chance that they’ll go for a product recommendation out of impulse. Pro tip: Use the “people also ask” boxes to get more ideas for your content.

Intent 59

Intent Top of Funnel Burn Rate Business 59

Optinmonster

JANUARY 22, 2024

Products ranked high in search engine results pages (SERPs) reach more people. Do any SEO products work well with WooCommerce? This includes discussing WooCommerce as a platform and providing tips and SEO products. WooCommerce optimization takes some work, and you may need SEO products to succeed. Easy” is relative.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

SocialPilot

FEBRUARY 12, 2024

Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. Although, an advanced search is more complex than a standard one. .’

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Oktopost

SEPTEMBER 4, 2019

Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Price: starts at $600 per month (standard), $1,200 per month (pro).

Budget Programs 81

Budget Programs Research Software CMO 81

Moz

MARCH 23, 2020

Hopefully you can use this resource to level up your skills, learn a new discipline, or simply channel your energy into a productive distraction. If you’re already a Moz customer or community member, you can head straight to academy.moz.com. As long as you’re logged in, you’ll be good to go.

Course 94

Course SEO Communities Small Business Marketing 94

Outgrow

MARCH 2, 2021

E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. . We know that’s what you’re thinking.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. Those voting requirements matched the keywords set up in the station’s Listening query, so each entry was automatically captured.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Particularly effective are email and call outreach strategies with content that’s centered around the searched keywords.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Moz

AUGUST 20, 2019

Not a Moz Pro user yet? Pro tip: Always use DA as a relative metric in comparison to your competitors’ sites, rather than as an absolute metric in isolation. Want to know how others are using Moz Pro to get the competitive edge? Keyword Clustering. To see a keyword cluster’s performance, use the filter.

Features 46

Features SERP Ideal Customer Profiles Keywords 46

Optinmonster

JANUARY 22, 2024

Products ranked high in search engine results pages (SERPs) reach more people. Do any SEO products work well with WooCommerce? This includes discussing WooCommerce as a platform and providing tips and SEO products. WooCommerce optimization takes some work, and you may need SEO products to succeed. Easy” is relative.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Martech

MARCH 13, 2023

Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. The caveat: it often makes up stats and research, so it’s better to leave this part to humans. It’s also available for Firefox.) Jasper can also help with the latter in Commands mode (more below).

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

Content Standard

NOVEMBER 24, 2020

To stand out, they made a mask-focused landing page , search-optimized for the keyword “face mask style guide.” While they include some featured products at the bottom of the page, ultimately, they create mostly educational content in order to cement the brand’s status as a go-to destination for mask style and safety.

Optimization 76

Optimization Practices FAQ Landing Pages 76

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. So, now that you’ve got access to Google Keyword Planner, what can you do with it? First, two obvious ways to use the tool: Discover New Keyword Ideas.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

DAGMAR Marketing

DECEMBER 17, 2021

In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined. Commonly, schema markup is used for: Local Businesses Reviews Products People Organizations Products Articles. Typically, search engines struggle to differentiate the price of a product from a 5-star review.

SERP 103

SERP Click Rate SEO Wikipedia 103

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. You can also build campaigns, identify positive and negative keywords, and adjust budgets. Cost: $499/month (Pro), $799/month (Pro+). SEMRush PPC ToolKit.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Pro tip: make sure your data visuals and reports accurately dictate the story you are trying to tell!

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Method and Metric

APRIL 22, 2020

When SEO is done properly, it helps communicate your information to Google more accurately and efficiently, which helps you reach the people actively searching for your product or service. Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword + search intent.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101