Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature. Get MarTech! In your inbox.

Media 119

Media Advertising Agencies Paid Search Agency Forrester 119

Webbiquity

JANUARY 23, 2024

But when customer preferences change daily, how do you ensure your retention strategies drive desired results? How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Vision Edge Marketing

APRIL 13, 2021

It is a key performance indicator along with other measures such as customer lifetime value , brand preference , product adoption rate, and category ownership. They are clear about where, when, and how your organization plans to expand, including factors such as new customers, locations, products, acquisitions, channels, and services.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

MarketJoy

JULY 22, 2022

A recent report from CSO Insights found that “ Executives are under more pressure than ever to understand the pulse of their business ” – and at the heart of most businesses is the sales pipeline. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111

Brightedge

MARCH 10, 2021

It’s critical you keep a pulse on this for your own web properties. Product level keywords: Build and measure URLs that dominate key product categories. This can help your organization understand what the visibility fluctuations could mean for customers looking for your products. Use Log File Analysis as a priority guide.

Webinar Metrics 93

Webinar Metrics Marketing & Strategy Forecasting Enterprise Management 93

Top Rank Marketing

SEPTEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 112

Business Analysis Work Management Forecasting 112

Circle Studio

AUGUST 28, 2020

The question companies face today, is how to make some semblance of normalcy during COVID to keep the culture vibrant, productive and fun. Keep a pulse on your team’s mental health. Suddenly a computer screen became everyone’s office environment for all meetings, all presentations, all interactions. Everything.

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. of Total Posts.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Martech

MAY 19, 2022

So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Buyers are in control, throwing chaos into the traditional sales, marketing, customer success and product roles and strategies. No longer are we selling a product and moving on. Renewal and lifetime value are critical metrics.

Marketing Analytics Tools 128

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 128

Hubspot

OCTOBER 18, 2022

Any company's sales leadership needs to keep a pulse on how its salespeople are performing, both individually and on a broader organizational level — getting there often starts by understanding the degree of effort reps are putting in. That's where performance indicators known as sales productivity metrics come in. Why is it important?

Work Management 77

Work Management Cold Calling Product Thought Leadership 77

Zoominfo

NOVEMBER 17, 2021

To compensate, some sales teams adapted their daily workflows to increase communication. Focusing on Productivity and Trust Millions of knowledge workers doing their jobs from home have experienced erosion of the line between their professional and personal lives. Tracking productivity is always something that sales leaders want.

Zoominfo 100

Zoominfo Work Management Marketing Management Correlation 100

Circle Studio

DECEMBER 16, 2021

The question companies face today, is how to make some semblance of normalcy during COVID to keep the culture vibrant, productive and fun. Keep a pulse on your team’s mental health. Suddenly a computer screen became everyone’s office environment for all meetings, all presentations, all interactions. Everything.

Paid Search Agency 78

Paid Search Agency Companies Work Management Marketing Management 78

Liveintent

NOVEMBER 25, 2020

It’s built upon first-party data and authenticated daily through organic connections anchored in the opt-in environment of email subscriptions. Take a look at your first-party data and identify a segment of customers who have already taken the desired action, like subscribed to your newsletter or purchased a specific product.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Sprout Social

MARCH 20, 2020

The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. For more detailed product information on the Coronavirus Featured Topic, please visit our Help Center.

Features 96

Features Conversion Press Youtube 96

Sprout Social

AUGUST 17, 2022

According to the Sprout Social Index™ , 60% of brands analyze their social data daily. The same rings true for people asking for product recommendations. . of interactions on a daily basis, it’s easy to lose track of key conversations. Thing is, those engagements are invaluable to your brand. The problem? Agorapulse.

Social Media 125

Social Media Tools Campaigns Media 125

LeanData

FEBRUARY 16, 2023

And while they all follow a similar pattern of motivational speeches and training sessions, the underlying pulse is often heavily influenced by the state of the company. Improvement comes by focusing on four key pillars of sales: customer acumen, product knowledge, sales process discipline, and communication/relationships.

Blast Campaigns 52

Blast Campaigns Terms and Conditions Training Consulting 52

Moz

AUGUST 4, 2020

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. In this Daily Fix, Jo on the learning team will shows you exactly how this works. On-page optimization.

SEO 61

SEO Keywords Link Building CAN-SPAM 61

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Create more YouTube Shorts content The fact that YouTube Shorts is amassing tens of billions of views daily on their own is staggering.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Vision Edge Marketing

OCTOBER 11, 2018

You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Solving a Customer Problem is a Daily Mantra. Stay focused on how your company and its products including how you service your customers and the experience you create make a difference.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

Hubspot

APRIL 12, 2021

Consumers want videos that reflect their daily life. YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title. Not sure how to keep your finger on the pulse? billion daily views. Jump to this section to learn how to research YouTube trends.

Youtube 96

Youtube Trends Tips Keywords 96

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 103

Social Media Work Management Marketing Management Organization 103

ClearVoice

DECEMBER 27, 2021

Here are some highlights from the best content marketing campaigns of 2021: Home Depot : Watch the products of Home Depot pop with life in these brand-centric videos. Amazon : The retail beast Amazon continues to deliver personalized product recommendations in the “Get yourself a little something” category. Content reporting.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. It’s about having the pulse of your marketing efforts at your fingertips, ensuring that nothing slips through the cracks and every opportunity for optimization is captured. In your inbox.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. How Customer Marketing impacts your pipeline. Give your customers (and the people they look up to) a place to shine.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Sprout Social

OCTOBER 1, 2020

That’s because social media has become the go-to place for consumers to research and purchase products. Prior to a campaign, you might consider a social media audit to assess your opportunities, targeting demographics and which products to promote. You can likewise set your ad budgeting to a daily or “lifetime” limit.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

SmartBrief - Marketing

JULY 20, 2023

To continue the dental analogy, daily brushing and flossing help keep your teeth clean, but a visit to your dentist can reveal much more and keep your mouth healthier overall. Whether it’s product, content, design or sales, it’s important to take a pulse on how other teams are doing. Then you can make changes.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Sprout Social

SEPTEMBER 3, 2020

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Music productions? According to Twitch themselves , the majority of viewers engage with streamers on a daily basis. A similar percentage support them monetarily either through donations or product purchases.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Brand Identity Branding 134

Sprout Social

FEBRUARY 22, 2019

From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. Influence marketing and product decisions. TOMS takes stock of what customers want to see from their products in addition to individual concerns. Improving your products.

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Convert

OCTOBER 18, 2022

Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). He focuses on topics that help you grow your products and life through experimentation. If you’re a CRO, change your daily mental challenge to this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Martech

JULY 22, 2021

He recently collaborated with Vice TV and Pulse Films on the feature-length documentary “ Vice-Versa: College Sports Inc. ,” which speaks directly about the manner in which the NCAA has profited from “the blood sweat and tears of its mainly black athletes.”. Why we care. The marketing services support over 300,000 global users.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

Salesforce Marketing Cloud

JUNE 5, 2023

A social commerce strategy is an approach used by businesses to buy and sell products and services through social media. Thanks to social media marketing , customers can discover products as they scroll through their social feeds. Tell shoppers how a highlighted product is a part of your efforts. Yes, even negative reviews.)

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Sprout Social

FEBRUARY 2, 2023

And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage. The findings help Figo reinforce the value of social at their company and pulse-check brand health. figopet Links to all products can be found on our blog! ?

Social Media 110

Social Media Media Business Viral Marketing 110

Valasys

APRIL 4, 2023

quintillion bytes of data daily (source: selecthub). Also, going through these data will help you understand if you are pricing your products correctly, what are the general opinions of your target audience regarding your service/product, how they are using it, and what are challenges they are facing.

Social Media 52

Social Media Media Curation Demographics 52

Buffer

NOVEMBER 15, 2018

Writing a thought-provoking article for LinkedIn Pulse. At Buffer, we create new content for Stories daily and we know how the seemingly simple task of creating a Stories advert, highlight cover, or graphic soon becomes incredibly daunting. This could mean creating an engaging video for Facebook. The list goes on…. We’ve been there.

Ideal Customer Profiles 100

Ideal Customer Profiles Content Eye-Tracking Facebook 100