Industrial Marketing Today

MAY 26, 2011

Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

MARCH 29, 2011

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. Here are some additions that you can make to your Website that will help to engage site visitors: Add a “live chat” feature.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 15, 2021

I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. Visit my website for more content on industrial marketing.]. However, times have changed. Industrial manufacturers and distributors are poised to dive right into e-commerce. According to.

Trends 145

Trends Automation Marketing Websites Product 145

Industrial Marketing Today

JUNE 5, 2013

Visit my website for more content on industrial marketing.]. Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary.

Product 60

Product Inbound Marketing Order Purchase 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 28, 2010

Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Often these are related to the company’s applications, solutions and/or or product names. Here I’m referring to SEO tactics that take place outside your Website.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

FEBRUARY 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Content 71

Content Course Design Marketing Websites 71

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. See my post, “Do You Believe in Industrial Websites?” ). What they have is a website that is leaking potential leads like a sieve. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Ranking 60

Industrial Marketing Today

FEBRUARY 8, 2016

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

Service 60

Service Deliverability Content Marketing 60

Industrial Marketing Today

MAY 6, 2011

Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) It is definitely worth it.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

DECEMBER 9, 2021

A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. Visit my website for more content on industrial marketing.]. They may be used interchangeably, but they are not the same. This is only a content summary.

Content 27

Content Differentiation Marketing Marketing Websites 27

Industrial Marketing Today

AUGUST 18, 2014

This is particularly challenging for distributors because the competition in their niche carries the same products. Visit my website for more content on industrial marketing.]. Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves.

Differentiation 60

Differentiation FAQ Tips Content 60

Industrial Marketing Today

AUGUST 11, 2014

to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Visit my website for more content on industrial marketing.]. If you are using digital marketing (You are, arent you?) This is only a content summary.

Paid Search Agency 60

Paid Search Agency Companies Marketing & Strategy Marketing 60

Industrial Marketing Today

NOVEMBER 9, 2012

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Press 60

Press Features Marketing Websites Product 60

Industrial Marketing Today

MAY 22, 2012

Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. Build-to-order features and the ability to custom configure products with different options, trims, materials and operating conditions. The company’s products range from $50,000 to $20,000 and are all sold online.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

DECEMBER 9, 2021

A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. Visit my website for more content on industrial marketing.]. They may be used interchangeably, but they are not the same. This is only a content summary.

Content 22

Content Differentiation Marketing Marketing Websites 22

Industrial Marketing Today

JULY 5, 2013

Product Releases have been a staple of [.]. Visit my website for more content on industrial marketing.]. Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? This is only a content summary. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Content Inbound Marketing Paid Search Agency 60

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Lesson #2: Familiarity does not breed contempt It is tempting to get fancy with design bells and whistles to make your website stand out. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 2, 2012

There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. Design wins lead to prototype and production orders. They can move up the value chain by offering CAD/CAM related services to OEMs that are always looking for ways to reduce production costs and shorten the time to market their products.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

JULY 7, 2011

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In other words, the online content is very product-centric. They’ve used features like finding the nearest Grainger branch by entering a Zip code, searching for products by brands and showing top sellers.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

SEPTEMBER 2, 2012

Wikipedia defines it as “A bill of materials (sometimes bill of material or BOM) is a list of the raw materials, sub-assemblies, intermediate assemblies, sub-components, components, parts and the quantities of each needed to manufacture an end product.”. To manufacture an industrial product, you need a complete BOM.

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. This allows them to address cost issues, along with design and quality issues, and to get quality products to market faster at a lower cost.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 27, 2012

There are many ways that digital marketing can help industrial companies make their consultative selling process more productive. Create a digital self-service center if you are having trouble generating high quality leads from your industrial website (See Is Your Industrial Website Leaking Leads? ).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. Proof Building : No solution story is complete without references.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

FEBRUARY 21, 2011

This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. Design engineers in particular are handling more projects and are under tremendous pressure to bring their designs and prototypes into production faster. Don’t bury product specifications deep within your site.

Relevance 60

Relevance Sales Qualified Leads Sales Leads Leads 60

Industrial Marketing Today

JANUARY 21, 2011

It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. Pushing out blatant product-centric sales messages are sure to turn off your audience. National Semiconductor's Website. National Semiconductor Corp.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

SEPTEMBER 12, 2011

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Existing marketing collateral focuses primarily on the company and its products. I have been asked a few times to scan old product datasheets because that’s all that a particular manufacturer had for collateral.

Paid Search Agency 60

Paid Search Agency Marketing Management Content Buying Cycle 60

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. They are not quite sure what if anything they can create beyond case studies, product data sheets and application notes.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. That is not always the case in the industrial sector.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 14, 2012

I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. I learned my business in the early years by doing production work for other ad agencies and printers around town. I began to explore Websites and the Internet on a 2400 bps Modem on a dial-up connection using AOL.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60