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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

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B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

If Pandemic Productivity Is Up, Why Is Innovation Slowing Down? Even though productivity may be up, working distantly has caused innovation to take a hit. The Ultimate List of Email SPAM Trigger Words. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing.

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How to boost marketing engagement with behavioral science triggers

Martech

The great news for marketers is these automatic responses can be prompted or triggered. They went on to describe how patients would benefit from the company’s product. Behavioral science added to marketing best practices can deliver the extra advantage marketers look for, triggering automatic, hardwired behaviors. That’s right.

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29 Types of Trigger Events and How to Track Them

Hubspot

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Marketing Automation And Trigger Words

Stevens & Tate

For example, the use of marketing automation and trigger words can help to improve the impact of your content. Deliver Content Based On Trigger Events. For instance, if someone finalizes a purchase online, that action can trigger an automated welcome email to be sent to that customer immediately. How To Use Trigger Words.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. Schedule a Demo The post Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions appeared first on SalesIntel.

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Can Marketing Content Trigger a B2B Buying Process?

B2B Marketing Directions

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process.