WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Start by jotting down a list of the obvious search phrases for the site. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Search engines need to go through a courting process.They need to get to know you and your friends (external links to your site).

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

DECEMBER 29, 2008

Same product as before, only they'd made a few tweaks to optimize it for business use. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Sugar explained the plan. Not in the city.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

MAY 4, 2009

Building Relationships is More Important Than Building Links Alone by Search Engine Journal Blog links have become a valued commodity in the PR world, so much so that popular bloggers receive a constant stream of pitches by email. SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R. Spokeo searches deep within 40 major social networks to find truly mouth-watering news about friends and colleagues."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? by Search Engine Guide The gratuitously repulsive opening paragraph aside, Kalena Jordan provides an excellent post on how to increase website traffic and revenue. But which metrics are really important? Does Your Web Site Need a Workout?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. If your product/service is complex enough to warrant the effort, and you can make the time to devote to regular posting, then consider creating your own blog.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

FEBRUARY 6, 2009

Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well. He defines a lead as "anyone with a checkbook" and exaggerates product capabilities in order to close more deals. SEO consultants have a similar challenge.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

OCTOBER 16, 2008

While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. for their lists of key search phrases. Match keywords to pages Once the keyword list is established, search terms should be mapped to specific pages.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MARCH 5, 2008

No highly targeted Google ads based on the search terms you've entered." Get Your Meta On with One Dozen Metasearch Engines by SEO Scoop DazzlinDonna reviews 12 metasearch engines—sites that compile search query results from several major search engines and combine them in one place. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. Having trouble coordinating activities with other functions?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2006

As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags. Content is King!"

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

APRIL 10, 2008

The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work. It's fine to be objective—pointing out both the strong points and limitations of a new product, for example—but avoid pure invective.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

AUGUST 5, 2008

You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. While regular search engines can be used, that's a tedious process; it's much more efficient to use blog-specific search tools such as Google blog search , Technorati, BlogMarks , Blogarama and/or Blog Catalog.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 9, 2007

Search Marketing or other SEM program, start with best practices in search engine marketing. Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? This article answers those questions and more.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

NOVEMBER 7, 2007

In a recent Search Insider post , Gord Hotchkiss asks the question: "Will Agencies Get Search?" Search is measurable. Search is hard ("You'll never hit a search home run with one inspired brainstorm.You just keep plugging away, tweaking keywords and pulling in prospects"). Search is utilitarian.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

APRIL 17, 2007

I adopted this approach based upon my experience as a marketer myself developing, launching and managing international products. We have built our initial success by harnessing organic search results with highly targeted online advertising. WMC: How did you get started in this business?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

MAY 6, 2006

Blogs may show up well in search engines, though I remain unconvinced at this point. For a quick and easy check of how well your blog shows up on all of the most popular search engines, try a few key key phrases from your blog in this handy search position check tool from Mike's Marketing Tools.)

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 27, 2005

For example, one company I spoke with had spent a considerable sum of money on a search engine optimization (SEO) project for their site – but never bothered to monitor the change in their search engine positioning. They would have at least known that their investment hadn't really paid off.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20