The Effective Marketer

JULY 11, 2016

What should product marketers read? That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List.

Product 100

Product Advertising Mediums Marketing 100

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Nor, indeed do they even mention the products and services that the company sells. Content can help to build your brand in several different ways.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Martech

DECEMBER 7, 2023

Specializing in identification accessories, the company offers a wide range of customizable products that are both practical and great branding opportunities. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Three French hens? A partridge in a pear tree?

Marketing AI 119

Marketing AI Work Management Marketing Management Personalization 119

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

B2B 143

B2B Case Study Case Studies Content 143

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to. This book is an excellent reminder of why we sometimes don’t deserve nice things and what we need to do to keep the ones we have. ‘No

Work Management 107

Work Management Viral Marketing Marketing Management Cold Calling 107

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

APRIL 14, 2024

" Saying you 'recommend' rather than 'like' something makes people 32 percent more likely to take your suggestion." And saying 'is not' rather than 'isn't' when describing a product makes people pay three dollars more to get it." Magic Words is a worthwhile read because it raises marketer awareness of this important topic.

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Let’s take a look.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. To get this perspective, a key recommendation is to provide a survey. Whose opinion of your product matters the most? Dunford says to think of it has a fishing net.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Your Audience. That’s the central premise here.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Contently

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. It breaks down “the highly stressful and very demanding” life of a day trader and recommends follow-up resources people should consult before jumping in.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Hubspot

MAY 11, 2020

Here, I learned that to be most productive at work, I needed to manage my energy , not my time. That's why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work from home. When your motivation and energy is low, it can be hard to stay productive. noon, 3:30 p.m.,

Hubspot 94

Hubspot Product Tips Training 94

Optinmonster

MARCH 30, 2024

An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages. In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof?

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. Recommended: “ Inbound ” and “ Content Marketing ” Audible. If you’d rather listen to a book rather than read one, Audible is the way to go.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing Insider Group

DECEMBER 8, 2021

If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Heinz Marketing

FEBRUARY 6, 2022

And if we’ve learned anything over the past couple of years, it’s that health and wellness are key determinants of one’s productivity at work and professional success. Over the past couple of months, I ripped through his first book, How Not to Die , and am currently devouring his second book, How Not to Diet. Drinking 5 12oz.

Peer-to-peer 105

Peer-to-peer Fulfillment Rules Consulting 105

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

B2B Marketing Directions

MARCH 3, 2024

Read on to learn why established principles of decision science can explain the power of a strong brand. Last fall, I reviewed and strongly recommended Phil Barden's book, Decoded: The Science Behind Why We Buy. But thanks to advances in the decision sciences, this mystery has now been solved.

Brand Identity 71

Brand Identity Branding Loyalty Pricing 71

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 121

Examples Tips Cross-Selling Bundling 121

Whale Pages

MAY 6, 2020

The Importance of Keeping Your SaaS Product Lean.  6 Minute Read. Together with my co-founders we worked on a SaaS product that used satellite data to help farmers fertilise their fields more efficiently. The biggest challenge is to get people to find and try your product. So we decided to bet on Product Hunt.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands.

Tools 166

Tools Product Paid Search Agency Companies 166

Anyword

FEBRUARY 9, 2022

Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Martech

MAY 8, 2023

If you hesitated over some of them, read on. Content recommendations and product recommendations have been powered by AI for years. Everyone is talking about artificial intelligence. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is? The AI revolution starts…now?

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SmartBug Media

NOVEMBER 21, 2019

Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades. Use Web Behavior to Indicate Interest In Products/Services/Topics.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Schubert B2B

MARCH 14, 2019

We recommend working out a general plan first and then making the outline more detailed. Read–and read often. Read–and read often. Reading can be the best cure for writer’s block. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively.

Product 67

Product B2B Sales B2B Marketing Class 67

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? It’s a focused metric that hones in on your site’s primary goal: selling your products or services.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Only B2B

APRIL 10, 2024

Must Read: MQL vs. SQL: Which Lead Matters More and When? MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

ConvertKit

DECEMBER 29, 2020

You can’t wait for those dollars to hit your bank from your new digital product. You only have 90 seconds to make a good impression on your readers (and entice them to buy your book). According to 99Designs, a beautiful book cover can increase book visibility by over 50%. What’s better: hiring a designer or DIY?

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Salesforce Marketing Cloud

MAY 9, 2023

Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. TAKE ME TO TRAILHEAD Where should I take my next exam?

Tips 98

Tips Lead Scoring Lead Ranking Paper 98