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HubSpot’s November 2023 releases: The manager’s guide

Martech

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

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Digital Personalization Trends for This Year

Marketing Insider Group

1 Do these stats place your brand behind the eight ball or ahead of the game? Tactical Considerations for Trends Worth Adopting. Chatbots are increasing in popularity, becoming one of the most valuable marketing tactics, known as conversational marketing. Respect for Privacy and Personal Information.

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Business process automation at work: 3 success stories

Sana Commerce

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

ClickZ

With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever. The insights and recommendations can help brands make data-driven decisions and optimise their spending during this critical sales period.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

A lot of people are discussing how email stats are dead. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data. We need to adapt, evolving the actions we take and the stats we track. Let’s talk about email marketing.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Use tools that offer robust data privacy features to overcome this eCommerce business challenge. These stats highlight an important point. These are worrying stats for eCommerce business owners. You can click on any challenge to jump to the specific section. But you do need to verify their age for adult content or products.