ViewPoint

JULY 26, 2018

There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. E-books and white papers. A new white paper is also in the works. Nurture material. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference. Start a podcast, blog or YouTube channel. Dig deeper: What are the top skills you need for digital marketing? Of course, this is to their advantage in developing a strong and devoted user base.

Work Management 106

Work Management Marketing Management Training Vendors 106

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website. When it comes to consistency, you need to go beyond online activities.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Only B2B

NOVEMBER 23, 2021

They are well-aware of their requirements and join your email list with a clear goal in mind, such as gaining access to fenced information such as white papers, ebooks, and high-level publications. Leads: Subscribers who are starting to heat up to your business are known as leads. Want to unlock the mysteries of B2B marketing?

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Onalytica B2B

APRIL 3, 2018

a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. . E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Casey Neistat is a well-known creative filmmaker on YouTube.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Use Your Webinar to Provide Viewers with Expert Education.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Navigate the Channel

OCTOBER 5, 2022

Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Leadspace

AUGUST 15, 2019

They need information presented differently. Finally, customer references are just as important in business markets, but it’s the way those references are presented that matters most. Business White Papers and Customer Case Studies. Define a topic, present your case, offer solutions and open the floor to questions.

Webcast 48

Webcast Business Case Studies Case Study 48

Martech

DECEMBER 28, 2022

(If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . And why should you when the major benefit of connected immersive spaces is the ability to be present in a space with anyone from anywhere in the world? Better B2B marketing in the metaverse.

Trends 117

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 117

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it? Most times, repurposed content is changed into a new format (e.g., Why repurpose content. Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Need some guidance or examples of how this works? Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Convince & Convert

MARCH 19, 2015

We tell stories to our children, during sales presentations, in the dressing room after hockey games, during dinner parties, and at coffee meetings. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. YouTube or Vimeo) does not count. I see 10 to 100 times the views on a native video compared to a YouTube link,” she says.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Webbiquity

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Goolara

DECEMBER 28, 2020

So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. For more on what a Reputation Score is and why it’s important, see the Deliverability Enhanced white paper in the Resources section of the Goolara website.

Google 59

Google Deliverability Work Management Marketing Management 59

Sales Engine

JANUARY 25, 2016

And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

KEO Marketing

DECEMBER 2, 2015

Even if gated content like a downloadable ebook or white paper offers significant value, it’s still gated content. Creating a short review of one section of a white paper, publishing the review as a blog article, and promoting the article on different social media channels.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

KEO Marketing

JUNE 10, 2016

This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Preference. Case Studies. Percentage Used.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Only start a blog if you have valuable content to present, and if you can commit to keeping it up.

B to B 80

B to B Social Media Media Thought Leadership 80

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Get more from your presentations. Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 8, 2016

Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. Ebooks and white papers are least favored (at 3% each). Every minute, YouTube users upload 300 hours of new video. 34% watch product and informational videos. SocialTimes ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Their branded how-to videos are also very well done and are hosted on its site in addition to content channels like YouTube.

Examples 52

Examples Brand Identity Branding Content Marketing 52

ClearVoice

JUNE 24, 2022

Social media platforms with short-form video features, like Instagram (Stories) and YouTube (Shorts), inject native video ads into the experience. Native ads let advertisers maneuver around this problem by presenting ads in an organic fashion. Popular lead magnet ideas include eBooks , white papers, and gated content.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Digital B2B Marketing

OCTOBER 15, 2013

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The John Chambers Telepresence video on YouTube. While it was about technology, it wasn’t a boring bytes and bites presentation. So, what can the average marketer do?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

KoMarketing Associates

OCTOBER 5, 2017

Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. I keep these checked to avoid any duplicate content issues. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60